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About this event
HortiContact — Where the future begins
HortiContact is a trade fair that brings together the Dutch greenhouse horticulture sector. The show is positioned as the meeting place for the entire Dutch greenhouse industry, combining product discovery, knowledge sharing, and sector-focused activities across the exhibition halls.
Dates
25–26 February 2026
Venue
Evenementenhal Gorinchem
City & Country
Gorinchem, Netherlands
What the event is about
HortiContact is centered on the greenhouse horticulture value chain in the Netherlands. It is designed to help the sector stay ahead of developments by showcasing innovations and practical solutions for modern greenhouse operations. The event’s programming highlights how the industry is advancing through new cultivation approaches, technology adoption, and investment in people (training and careers).
Key themes (as highlighted by the event)
- Cultivation Techniques & Plant Health — insights and techniques focused on healthy plants and strong yields.
- Digitisation & Robotisation — how technology is transforming greenhouse horticulture through data-driven cultivation and autonomous systems.
- Staff & Training — training programmes and career opportunities that support a skilled workforce for the sector.
Exhibition experience & activity formats
Beyond the expo floor, HortiContact includes dedicated formats aimed at deeper industry engagement, such as sector-focused sessions, symposium-style content, and practical/learning experiences. The event also references on-site areas and activities like the KasLokaal, a podcast/podium experience (HortiBiz NewsRadio), and a Working & Learning Tour led by a sector publication (KAS Magazine).
Exhibitors
The event states that it features more than 300 exhibitors, reflecting a broad range of products, services, and solutions relevant to greenhouse horticulture.
Sector relevance
HortiContact is presented as the premier gathering for Dutch greenhouse horticulture. The event highlights contributions from sector organizations and media outlets, and it emphasizes innovation and ambition across the industry (including high-tech horticulture discussions and panel discussions hosted by trade publications).
Why it matters for industry buyers & decision-makers
For organizations active in greenhouse horticulture—whether delivering technology, inputs, services, training, or specialist solutions—HortiContact is designed to support timely connections with the Dutch industry ecosystem. The fair’s structure encourages discovery and learning around current challenges and future direction, with strong attention to plant health, operational technology, and workforce development.
HortiContact 2026 will take place on 25–26 February 2026 at Evenementenhal Gorinchem (Gorinchem, Netherlands).
Data sheet
HortiContact – Event Attendee & Buyer Profile Analysis
Event Date: 17 & 18 February 2027
Location: Evenementenhal Gorinchem, Gorinchem, Netherlands
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | HortiContact |
| Event Date | 17–18 February 2027 |
| Event Status | Upcoming |
| Venue | Evenementenhal Gorinchem |
| City | Gorinchem |
| State / Region | South Holland |
| Country | Netherlands |
| Organizer | Easyfairs Netherlands |
| Official Event Website | horticontact.nl/en/ |
| Event Type | Trade show / sector meeting / exhibition |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering, Environment & Waste, Education & Training |
| Audience Reach | National with regional Benelux relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official site states “more than 300 exhibitors” for the 2026 edition. |
| Attendance Data Reliability | Medium. Exhibitor scale is confirmed; attendance volume is not publicly verified for the 2027 edition. |
| Main Purpose of Event | To connect the Dutch greenhouse horticulture sector with suppliers, innovation, knowledge, technology, and practical solutions for cultivation, digitisation, automation, and workforce development. |
About the Event
HortiContact is a leading Dutch trade fair for greenhouse horticulture, bringing together growers, suppliers, technology providers, advisors, and sector organizations. The official event content positions the show as the “meeting place” and “premier gathering” for the Dutch greenhouse horticulture sector, with themes centered on cultivation techniques, plant health, digitisation, robotisation, and staff development.
The event is commercially relevant for solution providers targeting greenhouse operators, crop specialists, automation buyers, lighting and climate-control decision makers, training and recruitment stakeholders, and sector innovators. For B2B lead generation, it is a strong environment for supplier discovery, partnership development, technology adoption conversations, and buyer profiling across a specialized but economically significant agricultural segment.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Greenhouse growers / operators | Vegetable, fruit, flower, ornamental, and seedling producers | Primary decision makers for capex, inputs, and operational upgrades | Core buying audience for cultivation technology, lighting, substrates, climate control, and automation |
| Procurement and sourcing teams | Large growers, cooperatives, and multi-site horticulture groups | Supplier selection, tendering, contract negotiation, and price benchmarking | High-value audience for vendors with recurring consumables, service contracts, and equipment |
| Operations and facility leaders | Greenhouse operations, technical services, maintenance, energy management | Influence on systems uptime, energy performance, and plant environment quality | Strong fit for HVAC, irrigation, controls, sensors, and facility solutions |
| R&D / innovation teams | Advanced growers, plant science groups, ag-tech innovators | Pilot projects, technology validation, and new product trials | Best for innovation-led suppliers, trial programs, and demonstration products |
| Technology leaders / digital transformation | Greenhouse automation, data platforms, analytics, robotics buyers | Evaluate software, integration, data capture, and automation investments | Relevant for ERP, IoT, AI, robotics, sensing, and integration vendors |
| Supply chain / logistics teams | Produce exporters, distributors, cold-chain operators | Packaging, traceability, transport efficiency, and distribution planning | Important for packaging, freight, warehousing, and traceability suppliers |
| Training / HR / workforce development | Sector training bodies, employers, educational partners | Hiring, upskilling, and apprenticeship programs | Relevant for training providers, recruitment firms, and workforce platforms |
| Industry consultants / advisers | Crop consultants, engineering consultants, horticulture advisers | Influence recommendations and project specifications | Strong referral and specification influence for solution vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Gorinchem | Local and nearby sector visitors | Medium | Convenient access for regional growers, installers, and service providers |
| Host province: South Holland | High concentration of horticulture businesses | High | Proximity to major greenhouse and supply-chain clusters supports strong attendance |
| Nearby business hubs | Westland, Rotterdam, Breda, Utrecht, Eindhoven corridor | High | Relevant for operators, logistics partners, tech vendors, and engineering firms |
| National reach: Netherlands | Growers, suppliers, service firms, trade media, associations | Very High | Official event positioning explicitly targets the Dutch greenhouse horticulture sector |
| International reach: Benelux / EU | Suppliers, technology providers, and selected buyers from neighboring markets | Medium | Likely international business interest due to Dutch horticulture leadership |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is explicitly positioned for the Dutch greenhouse horticulture sector and draws buyers and suppliers from across the Netherlands. |
| Secondary Reach | Regional / Benelux | The show’s reputation and supplier base make it relevant to nearby Belgian and other EU market participants. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Glastuinbouw Nederland | Sector association / buyer influencer | Officially referenced in event content as part of the sector program and knowledge ecosystem. | glastuinbouwnederland.nl | Director, Policy Advisor, Program Manager, Sector Lead | Confirmed Speaker Organization |
| Signify / Philips Horticulture LED Solutions | Technology vendor and innovation buyer influencer | Won the HortiContact Innovation Award 2026; strong proof of sector relevance and active market participation. | signify.com | Innovation Manager, Product Manager, Business Development Director, Sales Director | Confirmed Speaker Organization |
| Royal FloraHolland | Marketplace / supply-chain buyer organization | Major horticulture ecosystem player with procurement, logistics, and commercialization interests. | royalfloraholland.com | Procurement Manager, Supply Chain Director, Category Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| The Greenery | Fresh produce buyer / distributor | Relevant for sourcing, distribution, packaging, and logistics within horticulture supply chains. | thegreenery.com | Procurement Manager, Logistics Manager, Category Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Harvest House | Grower cooperative / procurement group | Potential buyer for cultivation technology, packaging, energy, and crop-input solutions. | harvesthouse.nl | Procurement Director, Operations Manager, Technical Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Prominent | Grower cooperative / produce brand | Relevant for greenhouse production systems, automation, and packhouse solutions. | prominent-tomatoes.com | Operations Director, Procurement Manager, Crop Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Rijk Zwaan | Seed / genetics organization | Buyer and influencer for R&D, crop trials, greenhouse tech, and partnership opportunities. | rijkzwaan.com | R&D Director, Innovation Manager, Breeding Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Priva | Automation / climate technology buyer and supplier | Strong relevance for greenhouse control, digitisation, and integrations. | priva.com | Engineering Director, Product Manager, Business Development Director, Solutions Consultant | Strong Market Fit, Attendance Not Confirmed |
| Ridder | Greenhouse automation / systems company | Relevant for controls, greenhouse systems, and automation-led demand generation. | ridder.com | Sales Director, Product Manager, Technical Director, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Koppert | Crop protection / biologicals | Relevant for plant health, integrated pest management, and sustainability-focused buyers. | koppert.com | Product Manager, Technical Advisor, Sales Manager, R&D Manager | Strong Market Fit, Attendance Not Confirmed |
| Bato Plastics | Packaging / growing systems supplier | Potential buyer for packaging, materials, and horticultural supply chain solutions. | bato.nl | Procurement Manager, Operations Director, Product Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Dutch Growers / regional greenhouse operators | Primary buyer segment | Core decision makers for cultivation, lighting, water, labor, and automation investments. | n/a | Owner, Managing Director, Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Managing Director | Executive | C-level / Owner | Approves major investments in greenhouse systems, energy, and automation. |
| 2 | Procurement Manager | Procurement | Manager | Evaluates suppliers, pricing, contracts, and recurring service agreements. |
| 3 | Operations Director | Operations | Director | Owns productivity, uptime, and implementation of operational improvements. |
| 4 | Technical Manager / Facility Manager | Technical / Facilities | Manager | Influences greenhouse environment, maintenance, and infrastructure decisions. |
| 5 | Supply Chain Manager | Supply Chain / Logistics | Manager | Critical for packaging, transport, traceability, and flow optimization. |
| 6 | R&D / Innovation Manager | Innovation / Research | Manager / Director | Evaluates new cultivation methods, trials, digital tools, and pilot projects. |
| 7 | Digital Transformation / IT Manager | IT / Digital | Manager / Director | Targets automation, software, data systems, and integration projects. |
| 8 | Crop Manager / Cultivation Manager | Production | Manager | Directly influences inputs, plant health, and yield improvements. |
| 9 | Business Development Director | Commercial | Director | Useful for partnerships, channel development, and strategic supplier relationships. |
| 10 | Training / HR Manager | HR / Learning & Development | Manager | Relevant for workforce programs, training platforms, and labor solutions. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Direct sector match for greenhouse horticulture | Growers, cooperatives, farm operators |
| 2 | Food & Beverages | Produce and fresh food value chain relevance | Fresh produce buyers, packers, distributors |
| 3 | Machinery | Automation and production equipment are core themes | Greenhouse equipment buyers |
| 4 | Mechanical or Industrial Engineering | Technical systems and engineering-led decision making | Design, installation, and systems integration buyers |
| 5 | Electrical/Electronic Manufacturing | Sensors, controls, lighting, and automation infrastructure | Smart greenhouse technology buyers |
| 6 | Information Technology & Services | Digitisation, data, and software are key themes | Software, IoT, analytics, and integration buyers |
| 7 | Logistics & Supply Chain | Distribution, traceability, and export flows matter | Transport, cold chain, and warehousing buyers |
| 8 | Environmental Services | Energy efficiency, sustainability, and compliance | Waste, water, and sustainability buyers |
| 9 | Education Management | Training and workforce development themes are official topics | Training providers and sector academies |
| 10 | Facilities Services | Greenhouse operations depend on maintenance and site services | Cleaning, maintenance, and technical service buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | No organizer-published attendance number located for the 2027 edition |
| Exhibitor count | More than 300 exhibitors | Confirmed for 2026 edition only | Official event homepage / meta description | Useful as scale evidence, but not a confirmed 2027 count |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer list published in the provided content | Use exhibitor directories and participant pages for list-building |
| Speaker count | Not publicly confirmed | Unavailable | Agenda references multiple sessions, panels, and tours | Current verified count not provided on the supplied content |
| Sponsor count | Not publicly confirmed | Unavailable | Official page references partners, but no sponsor count is stated | Do not infer sponsor volume without official evidence |
| Historical attendance | Not publicly confirmed in supplied source text | Unavailable | Official site indicates a strong sector meeting point | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Cultivation techniques | Yield improvement, crop health, consistency | Demonstrate performance gains and trial evidence | Crop inputs, biologicals, substrates, agronomy services |
| Plant health | Disease prevention and integrated pest management | Plant-care consultative selling and technical workshops | Biologicals, crop protection, monitoring tools |
| Digitisation & robotisation | Labor efficiency, data visibility, automation | Product demos and ROI-led messaging | Software, robotics, IoT, sensors, analytics |
| Lighting | Energy-efficient crop lighting and controlled growth | Showcase payback, quality, and optimization outcomes | LED systems, controls, retrofit packages |
| Training & workforce | Skill development and labor attraction | Build relationships with HR, educators, and associations | Training programs, recruitment platforms, e-learning |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Directly serves greenhouse horticulture buyers and sector influencers. |
| Decision-maker availability | High | Operational, procurement, and technical decision makers are typical attendees. |
| Data collection potential | High | Good exhibitor and participant visibility; current attendee list not publicly verified in supplied content. |
| Apollo targeting potential | High | Clear industry, title, and geography filters are available for precision targeting. |
| Geographic targeting potential | High | Strong Dutch and Benelux relevance with concentrated horticulture hubs. |
| Best outreach approach | Consultative / ROI-driven | Lead with productivity, yield, labor savings, sustainability, and technical proof. |
| Overall lead quality | High | Strong niche event with buyer-heavy relevance for horticulture suppliers. |
| Best use case | B2B list building, exhibitor targeting, and account-based outreach | Best for supplier lead generation, partner discovery, and sector penetration campaigns. |
| Limitations / risks | No publicly confirmed 2027 attendee list in supplied content | Use official exhibitor/participant pages and prior-year evidence carefully. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture, Food & Beverages, Machinery, Mechanical or Industrial Engineering, Electrical/Electronic Manufacturing, Information Technology & Services, Logistics & Supply Chain, Environmental Services, Facilities Services, Education Management | Align accounts to the horticulture value chain and technology stack |
| Departments | Procurement, Operations, Engineering, IT, Supply Chain, R&D, Facilities, Commercial, HR | Reach the functional buyers most likely to engage |
| Seniority | Manager, Director, VP, C-level, Owner | Prioritize decision makers and budget holders |
| Job titles | Procurement Manager, Operations Director, Technical Manager, Crop Manager, Innovation Manager, Supply Chain Manager, IT Director, Business Development Director, Managing Director, Owner | Target the most likely active buyers and influencers |
| Geography | Netherlands, Belgium, Benelux, Western Europe | Reflects the event’s core market and surrounding business corridor |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Covers both specialist growers and larger multi-site operators |
| Keywords | greenhouse, horticulture, cultivation, climate control, LED lighting, automation, robotics, plant health, substrates, irrigation, digitisation, greenhouse technology | Improves relevance for account and contact searches |
| Company type | Privately held, family-owned, cooperative, association, SME, enterprise | Matches the structure of many horticulture buyers |
| Revenue range | If available, mid-market to enterprise revenue bands | Prioritize organizations with recurring capex and procurement spend |
Suggested Apollo Search Logic: (industry contains Agriculture OR Food & Beverages OR Machinery OR Electrical/Electronic Manufacturing OR Information Technology & Services) AND (title contains Procurement OR Operations OR Technical OR Crop OR Supply Chain OR Innovation OR Director OR Owner) AND (keywords contains greenhouse OR horticulture OR cultivation OR automation OR climate control OR LED OR irrigation OR robotics) AND geography in Netherlands, Belgium, Benelux.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| HortiContact official website | Official organizer site | Event name, dates, venue, theme positioning, sector focus, exhibitor scale evidence, agenda themes, participant pages | Very High |
| Easyfairs | Organizer website | Organizer identity and event ownership context | High |
| Evenementenhal Gorinchem | Venue website | Venue identity and location validation | High |
| Glastuinbouw Nederland | Association / sector source | Sector relevance and official ecosystem participant referenced by event content | High |
| Signify | Company / innovation reference | Innovation Award reference in official event content | High |
| ASML | Company / keynote reference | Official event article reference to the high-tech horticulture cluster positioning | Medium |
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