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About this event
HORECA Fair (Otel, Restoran ve Kafe Fuarı)
HORECA Fair is a specialized trade platform focused on the hotel, restaurant, and café industry. The event is positioned as a meeting point for businesses that are planning investments, exploring new products and technologies, and accelerating decision-making through direct industry engagement.
Event Dates
2–5 December 2026
Location
Held at Fuarİzmir in Turkey.
What the Event Is About
HORECA Fair is described on the official event website as “Türkiye’nin en güçlü ticaret platformlarından biri” for the hotel, restaurant, and café sectors. The show is presented as more than a standard exhibition: it is also an “experience stage” where the industry’s pulse can be followed through curated activities and inspiring on-site encounters.
Why Attend
- Comprehensive sector coverage: The fair is highlighted as an event with growing visitor and exhibitor participation, building impact on both national and international levels.
- Full focus on products and technology: It is positioned as an ideal platform for businesses that are considering investments, helping speed up internal decision processes by enabling direct evaluation and interaction.
- Events and inspiration: HORECA Fair is presented as an industry hub with an on-site experience format—so attendees can connect, learn, and engage beyond product browsing.
Who the Fair Serves
HORECA Fair targets stakeholders across the accommodation and food & beverage value chain—particularly organizations that operate hotels, restaurants, and cafés, as well as companies providing relevant solutions, products, and services for these businesses.
Official Event Focus
Based on the official website text, the fair’s core positioning is clearly centered on:
- Hotels
- Restaurants
- Cafés
For data-driven event planning and attendee/buyer profiling, HORECA Fair is best understood as an industry trade fair where investment planning, product/technology evaluation, and sector connections are the primary drivers of participation.
Data sheet
HORECA Fair – Event Attendee & Buyer Profile Analysis
Event Date: 2–5 December 2026
Location: Fuar İzmir, İzmir, Turkey
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | HORECA Fair (Horeca Fair – Otel Restoran ve Kafe Fuarı) |
| Event Date | 2–5 December 2026 |
| Event Status | Upcoming |
| Venue | Fuar İzmir |
| City | İzmir |
| State / Region | İzmir Province / Aegean Region |
| Country | Turkey |
| Organizer | GL Platform |
| Official Event Website | HORECA Fair official website |
| Event Type | Trade fair / exhibition |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Food & Beverages; Home & Office; Packing & Packaging; Business Services |
| Audience Reach | National with international participation claims on the official website |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium to low for current-year quantitative metrics; high for date, venue, organizer, and positioning |
| Main Purpose of Event | A B2B sourcing and business development platform for hotel, restaurant, and café sectors, covering products, technologies, and commercial partnerships. |
About the Event
HORECA Fair is a hospitality trade exhibition focused on the hotel, restaurant, and café ecosystem. According to the official website, it positions itself as a comprehensive marketplace for the sector, bringing together buyers, suppliers, and solution providers in one commercial environment. The event is centered on sourcing, product discovery, and deal-making for hospitality operations and related service categories.
The event matters because hospitality purchasing is highly specification-driven and recurring, with demand across foodservice equipment, kitchen systems, tableware, furnishings, cleaning, hygiene, packaging, digital tools, and operational services. This makes the fair relevant for procurement teams, operators, distributors, manufacturers, and commercial partners seeking qualified buyer conversations and lead generation opportunities.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hotel procurement teams | Independent hotels, hotel groups, resorts | Vendor selection, equipment and consumables sourcing | High-value targets for hospitality products and services |
| Restaurant owners and operators | Full-service restaurants, chains, QSRs | Decision-makers for menu, equipment, and supply purchases | Strong fit for foodservice and operational suppliers |
| Café and bakery operators | Cafés, bakeries, patisseries | Equipment and ingredient buyers | Relevant for countertop, beverage, display, and packaging suppliers |
| Food & beverage procurement teams | Hospitality groups, catering firms | Sourcing, supplier management, contract buying | Important for ingredients, beverage, and disposables suppliers |
| Catering and banquet managers | Hotels, convention centers, event caterers | Operational purchasing and supplier evaluation | Relevant for bulk supply, serviceware, and equipment vendors |
| Distributors and wholesalers | HORECA distributors, regional wholesale firms | Channel purchasing and resale decisions | Strong for brands seeking reseller networks |
| Importers and trading companies | Importers of hospitality goods and equipment | Product selection and market access decisions | Relevant for international suppliers and OEMs |
| Facility and operations leaders | Hospitality chains, leisure venues | Operational standards and maintenance purchases | Relevant for cleaning, maintenance, safety, and fit-out suppliers |
| Technology and digital transformation leaders | Hotels, restaurant groups, POS solution buyers | Evaluation of software, automation, and systems integration | Relevant for POS, booking, CRM, analytics, and automation vendors |
| Industry consultants and advisors | Hospitality consultants, purchasing advisors | Influence over supplier shortlists and project scoping | Useful for referrals and specification-led sales |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| İzmir metropolitan area | High | Very high | Host city hotels, restaurants, cafés, distributors, and local buyers are the most immediate audience. |
| Aegean Region | High | High | Strong regional hospitality and tourism demand supports buyer travel. |
| Major Turkish business hubs | Medium to high | High | Buyers from İstanbul, Ankara, Antalya, Bursa, Muğla, and Adana may attend for sourcing. |
| Tourism and resort corridors | Medium | Medium to high | Resort operators and seasonal hospitality buyers are relevant due to the event’s category. |
| International attendees | Possible | Selective | Official website language indicates national and international scale, but specific countries are not publicly confirmed. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as a major Turkish hospitality platform with buyers and exhibitors across the country. |
| Global | Secondary description | The official website claims national and international influence, but current-year international attendance is not publicly quantified. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Accor | Hotel operator | Large hotel group with recurring needs in operations, procurement, and guest-facing assets | accor.com | Procurement Director, Regional Purchasing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hotel operator | Global hospitality buyer for FF&E, operating supplies, and technology | marriott.com | Procurement Manager, Category Manager, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Hilton | Hotel operator | Relevant for hospitality sourcing, service equipment, and operational systems | hilton.com | Director of Procurement, Operations Manager, Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| Radisson Hotel Group | Hotel operator | Potential buyer for hotel technology, amenities, and supplier partnerships | radissonhotels.com | Procurement Lead, Operations Director, Brand Standards Manager | Strong Market Fit, Attendance Not Confirmed |
| Divan Hotels | Hotel operator | Turkey-based hospitality operator with direct relevance to local sourcing | divan.com.tr | Purchasing Manager, Operations Director, Food & Beverage Director | Strong Market Fit, Attendance Not Confirmed |
| Ceylan InterContinental Istanbul | Hotel operator | High-end hotel buyer for premium hospitality solutions | ihg.com | General Manager, Procurement Manager, Executive Chef | Strong Market Fit, Attendance Not Confirmed |
| Migros Ticaret A.Ş. | Retail / food distribution | Large-scale food retail and distribution can intersect with HORECA supply chains | migros.com.tr | Category Manager, Sourcing Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Metro Turkey | Wholesale / food service distributor | Professional wholesale buyer relevant to foodservice suppliers and horeca channels | metro-tr.com | Purchasing Director, Category Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| TAV Airports | Airport operator | Operator-side buyer with foodservice, lounge, facilities, and hospitality sourcing needs | tavconstruction.com / tavhavalimanlari.com.tr | Procurement Manager, Operations Director, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Yemeksepeti | Food delivery platform | Digital foodservice operator relevant to restaurant partnerships and vendor ecosystems | yemeksepeti.com | Partnerships Director, Category Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns sourcing strategy and supplier approval for major hospitality purchases. |
| 2 | Category Manager / Strategic Sourcing Manager | Procurement | Manager | Evaluates suppliers, pricing, and long-term contracts for product categories. |
| 3 | Operations Director / General Manager | Operations | Director / Senior Manager | Influences purchasing of systems, services, and operational improvements. |
| 4 | Food & Beverage Director / Executive Chef | F&B / Kitchen | Director / Head | Directly affects equipment, ingredients, serviceware, and operational standards. |
| 5 | Facilities Director / Maintenance Manager | Facilities | Director / Manager | Relevant for equipment, service contracts, cleaning, and infrastructure-related solutions. |
| 6 | IT Director / CIO / Digital Transformation Lead | IT / Digital | Director / C-level | Buyer for POS, guest experience, booking, analytics, and automation tools. |
| 7 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Important for distribution, replenishment, and inventory handling. |
| 8 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Useful for channel sales, joint ventures, and supplier partnership opportunities. |
| 9 | Merchandising / Category Buyer | Merchandising / Buying | Manager / Director | Relevant where hospitality groups manage branded supplies and retail-like assortments. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Direct vertical match to hotels, restaurants, and cafés | Hotel and restaurant operators, F&B groups |
| 2 | Food & Beverages | Relevant for sourcing, service, and menu supply chains | Ingredient, beverage, and foodservice buyers |
| 3 | Retail | Useful for chains and merchandising-related buyers | Category and procurement teams |
| 4 | Wholesale | Strong channel fit for distributor-side attendees | Regional wholesalers and resellers |
| 5 | Import & Export | International sourcing and trading are common at hospitality fairs | Importers, trading firms, OEM buyers |
| 6 | Logistics & Supply Chain | Distribution, replenishment, and inventory needs are relevant | Supply chain directors and logistics managers |
| 7 | Facilities Services | Cleaning, maintenance, and operational support are core hospitality needs | Facilities and maintenance buyers |
| 8 | Information Technology & Services | Digital hospitality tools and guest experience tech | CIO, IT director, systems integrators |
| 9 | Consumer Goods | Supports suppliers of amenities, disposables, and consumables | Purchasing teams and brand managers |
| 10 | Business Supplies & Equipment | Kitchen, furniture, cleaning, and operational equipment fit well | Specification-led buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | No organizer-published number found in the provided official content. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | Use only if published in the event catalog or exhibitor list. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | Buyer-side registration volume not disclosed. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | No current speaker list provided in the supplied official text. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | No sponsor roster verified in supplied content. |
| Historical attendance | Available only via separate annual reports / media pages if published | Historical / prior-year evidence | Official site references closing reports and media pages | Could be used for trend analysis if reports are accessed separately. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable sourcing and better commercial terms | Meet decision-makers evaluating vendor alternatives | Category solutions, supply contracts, bundled offers |
| Food sourcing | Ingredients, beverages, and consistency of supply | Product tastings and supply qualification meetings | Food and beverage brands, importers, distributors |
| Kitchen equipment | Durability, efficiency, and service support | Demonstrations and technical evaluations | Commercial kitchen appliances, spare parts, servicing |
| Hospitality technology | Automation, analytics, and guest experience systems | Connect with IT and operations buyers | POS, PMS, CRM, booking, integration software |
| Facilities management | Cleaning, maintenance, and reliability | Operational efficiency conversations | Cleaning systems, maintenance services, FM software |
| Sustainability | Reduced waste and responsible sourcing | Position eco-friendly products and packaging | Reusable systems, recyclable packaging, energy-saving equipment |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on hospitality operators and their purchasing ecosystem. |
| Decision-maker availability | High | Procurement, operations, and business owners are likely attendee groups. |
| Data collection potential | Medium | Useful if exhibitor and visitor directories are published; current attendee data is not publicly confirmed. |
| Apollo targeting potential | High | Strong keyword and industry alignment for hospitality, foodservice, retail, wholesale, and IT. |
| Geographic targeting potential | High | Clear focus on İzmir, Aegean Region, and wider Turkish hospitality markets. |
| Best outreach approach | Direct B2B prospecting | Target operators, purchasing teams, distributors, and channel partners with category-specific offers. |
| Overall lead quality | High | Strong business intent and commercial relevance for hospitality suppliers. |
| Best use case | Attendee list sales, exhibitor targeting, buyer profiling, and pre-event outreach | Best suited for lead generation campaigns in hospitality supply and services. |
| Limitations / risks | Moderate | Current-year attendance and exhibitor lists were not confirmed in the provided official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Food & Beverages; Wholesale; Retail; Import & Export; Logistics & Supply Chain; Business Supplies & Equipment; Information Technology & Services; Facilities Services | Capture the core buyer ecosystem for HORECA purchasing. |
| Departments | Procurement, Operations, Supply Chain, F&B, Facilities, IT, Commercial, Partnerships | Prioritize departments with budget and vendor authority. |
| Seniority | Manager, Director, VP, CXO, Owner, Partner, Head | Focus on decision-makers and influential evaluators. |
| Job titles | Procurement Manager, Purchasing Director, Category Manager, Operations Director, General Manager, F&B Director, Executive Chef, Facilities Director, CIO, IT Director, Partnerships Director | Target the roles most likely to evaluate suppliers and drive purchasing. |
| Geography | Turkey; İzmir; Aegean Region; İstanbul; Ankara; Antalya; Bursa; Muğla | Concentrate on the host market and key hospitality hubs. |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Covers both SMB operators and larger hospitality groups. |
| Keywords | HORECA, hotel, restaurant, café, hospitality, foodservice, procurement, purchasing, supplier, kitchen equipment, catering, distribution, wholesale | Improves relevance for event-adjacent buyer discovery. |
| Company type | Operator, chain, distributor, importer, wholesale, group, enterprise, multi-location | Prioritize organizations with repeat purchasing needs. |
Suggested Apollo Search Logic: (hospitality OR hotel OR restaurant OR café OR foodservice) AND (procurement OR purchasing OR sourcing OR operations OR facilities OR IT OR F&B OR category manager) AND geography:(Turkey OR İzmir OR İstanbul OR Ankara OR Antalya OR Bursa OR Muğla) AND seniority:(manager OR director OR vp OR cxo OR owner)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| HORECA Fair official website | Official organizer website | Event name, date, venue reference, hospitality focus, organizer, audience positioning, and official content structure | High |
| Fuar İzmir venue website | Venue website | Venue identity and city-level location validation | High |
| Official site pages referencing Katılımcı Profili / Ziyaretçi Profili / Fuar Kataloğu / Fuar Raporları | Official navigation and content references | Presence of participant, visitor, catalog, and report assets useful for buyer profiling and historical research | Medium |
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Tell us your work email and our AI instantly builds a buyer list matched to HORECA Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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