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About this event

HORECA EXPO Algérie 2027 (Salon HORECA)

HORECA EXPO Algérie 2027 is presented by the organizers as the leading professional trade fair in Algeria dedicated to the hospitality and food service sectors. The event brings together industry players focused on restaurant and hotel modernization, product discovery, and business development through supplier and decision-maker interactions.

  • Dates: 16 - 19 Mars 2027
  • Venue: SAFEX (Pavillon Palestine)
  • City & Country: Algeria (city not specified in the provided official text)
  • Event position / focus: Main professional exhibition in Algeria for restaurant and hospitality professionals
  • Duration: 4 days

Who attends (buyers / attendees)

Based on the official description, the show is designed for professional visitors from the hospitality and food service ecosystem. The most relevant buyer-like attendee groups include decision-makers and operational leaders who influence purchasing, supplier selection, and modernization plans.

We typically expect strong participation from:

  • Hotel stakeholders involved in upgrading guest experience and operational performance (e.g., equipment and service improvements)
  • Restaurant stakeholders focused on Food & Drinks trends, sourcing, and product innovations
  • Chefs and culinary professionals connected to the show’s culinary content and program
  • Professional visitors connected to procurement and supply relationships, including distributors and potential partners referenced by the organizer
  • Suppliers and solution providers across equipment, services, and technologies for hotels and restaurants

Where the show is happening + attendee geographic origin

The official text specifies the venue as SAFEX (Pavillon Palestine) in Algeria and provides the event dates (16 - 19 Mars 2027). The city is not explicitly stated in the supplied source text.

Regarding geographic origin, the official description positions the fair primarily as a market-focused event for Algeria (“en Algérie” / “marché algérien”). It also references business opportunities with a wider perspective (“marché algérien et international”), suggesting that the event can attract international suppliers and participants, while the core buyer base remains strongly linked to Algeria’s hospitality and restaurant sector.

Audience reach (Local / National / Global)

This event is best categorized as a National reach within Algeria, with likely international supplier participation. The organizer describes it as “le principal salon en Algérie” (the main show in Algeria) and emphasizes the opportunity to engage with the Algerian market. At the same time, it explicitly mentions opportunities on the “marché algérien et international,” indicating that visitors and exhibitors may include international brands and partner networks.

Sample buyer company names (buyers only) + websites

The official text provided includes examples of exhibitor visibility and brands listed on the page, but it does not explicitly identify which listed companies are confirmed buyer organizations vs. exhibitor organizations, and we should not assume buyer status without reliable labeling in the provided content.

To deliver a buyer-only list confidently, we would need the official exhibitor directory or a reliable mapping (company role) from the organizer, or confirmation from your client requirements. Please share the client website so we can align “buyer fit” with the products/services and then recommend the best buyer organizations to target accordingly.

Job profiles, industries & event type

The event is clearly an hospitality & food service trade fair with a strong culinary and operational modernization component. The organizer highlights two “univers” (two business universes): hotel solutions and restaurant solutions.

Event type

  • Hospitality & Food Service Trade Fair
  • Professional expo for hotels, restaurants, and related suppliers
  • Culinary program–driven content (the page mentions a “Programme Culinaire”)

Industries / ecosystem segments referenced by the organizer

  • Hotel industry solutions: equipment, furniture, bedding, hygiene, energy, and related technologies
  • Restaurant industry solutions: Food & Drinks trends, products, equipment, and services
  • Professional services and partnerships: distributors and potential partners mentioned in the “Pourquoi exposer ?” section
  • Supplier and brand ecosystem: local and international brands mentioned by the organizer

Job profiles to target

Since the organizer is positioning the show around professional visitors and decision-makers, the most relevant job profiles are those responsible for procurement, operations, and guest/food experience quality.

  • Hotel managers and hotel owners / executive leadership (commercial and operations decision influence)
  • Operations managers focused on efficiency improvements
  • Procurement / purchasing managers for hotel and restaurant equipment and supplies
  • Food & Beverage managers and restaurant managers
  • Chefs / culinary directors who may influence food & kitchen solution choices
  • Distributors and supply-chain partners seeking new suppliers and product lines

Estimated attendance (expected total footfall)

The official text states that in the last edition, there were more than 6,700 professional visitors. For 2027, no explicit revised attendance estimate is provided in the supplied official content.

Best available estimate (from the provided text): 6,700+ professional visitors (based on the most recent edition referenced)

Key focus areas & buyer engagement

The organizer frames HORECA EXPO Algérie as a business growth platform with content and engagement designed to generate leads and partnerships.

Key focus areas

  • Modernization of hotel operations (improving customer experience and optimizing operations)
  • Hotel equipment, furniture, bedding, hygiene, and energy solutions (explicitly listed by the organizer)
  • Food & Drinks trends and restaurant sourcing (products, equipment, and services)
  • Innovation and supplier discovery through exhibitor presence
  • Durability / sustainability (one of the core themes listed on the page)
  • Culinary content through the “Programme Culinaire” and culinary program elements

Buyer engagement approach

The “Pourquoi exposer ?” section emphasizes that the show supports lead generation and brand image strengthening through:

  • Meetings with qualified buyers (the organizer explicitly references “acheteurs qualifiés”)
  • Connections with chefs, distributors, and potential partners
  • Demonstrations and inspiring content over four days
  • Longer-term partnerships rather than only short-term sales conversations

Buyer-fit analysis tied to your client product requirement (need client website)

We can refine the “best buyers to target” precisely once we review your client’s offering. The official page indicates the fair spans hotel solutions (equipment, furniture, bedding, hygiene, energy, technologies) and restaurant solutions (Food & Drinks and related equipment/services). The correct buyer organizations depend on which of these categories your client product belongs to.

Please share your client website and we will:

  • Review the product positioning and target segment (hotel vs restaurant, equipment vs consumables, technology vs services, etc.)
  • Map it to the most relevant buyer roles and buyer organizations attending HORECA EXPO Algérie 2027
  • Recommend the best-fit buyer profiles and provide a buyer-only targeting list that matches your requirements

Suggested industries to target (based on an Apollo-style industry list)

Since the organizer’s focus is hospitality and food service, we suggest using industry filters aligned to hospitality operations, food service, hotel/restaurant purchasing, and event-adjacent trade supplier categories.

  • Hospitality
  • Restaurants
  • Food & Beverages
  • Food Production (if your client sells ingredients, processing inputs, or food supply chain products)
  • Wholesale / Logistics & Supply Chain (if your client supplies distribution or supply-chain solutions)
  • Events Services (only if your client product is event-oriented hospitality services)
  • Facilities Services (if your client sells hygiene, cleaning, maintenance, or building service solutions)
  • Renewables & Environment (only if the client is sustainability-driven and tied to energy efficiency/hygiene sustainability solutions referenced by the organizer)

Priority takeaway (for attendee-list research)

HORECA EXPO Algérie 2027 is a four-day professional show in Algeria (SAFEX – Pavillon Palestine) built around hotel and restaurant business modernization. It has a demonstrated base of 6,700+ professional visitors from the last edition referenced by the official text, with engagement centered on qualified buyers, chefs, distributors, and partnership-building.

To produce the buyer-only company list and rank “best buyers” for your client, we need the client website so we can correctly align the buyer universe to your product category (hotel solutions vs restaurant Food & Drinks solutions).

Data sheet

HORECA Algeria – Event Attendee & Buyer Profile Analysis
Event date: 16–19 March 2027
Location: SAFEX (Pavillon Palestine), Algiers, Algeria
Event status: Upcoming
Research date: 1 July 2026
Event Overview
Field Details
Event Name HORECA EXPO Algérie 2027
Event Date 16–19 March 2027
Event Status Upcoming
Venue SAFEX (Pavillon Palestine)
City Algiers
State / Region Algiers Province
Country Algeria
Organizer Easyfairs (as indicated on the official event website)
Official Event Website horecaexpodz.com/fr/
Event Type Trade show / professional exhibition / sectoral business event
Primary Category Hospitality
Secondary Applicable Categories Food & Beverages; Home & Office; Business Services
Audience Reach National with regional and international business reach
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer for 2027; last edition stated more than 6,700 professional visitors
Attendance Data Reliability Medium: current-year total not confirmed; historical organizer claim available
Main Purpose of Event To connect hospitality and foodservice professionals with suppliers of equipment, food & beverage products, technologies, services, and operational solutions
About the Event

HORECA EXPO Algérie is positioned as a leading professional event for the hospitality and restaurant sectors in Algeria. The official website describes it as the country’s main salon dedicated to professionals in restauration and hôtellerie, bringing together solution providers, brands, and decision-makers across hotel operations, foodservice, equipment, and service innovation.

The event matters because it concentrates buyer intent across multiple purchasing channels: hotels, restaurants, cafés, distributors, chefs, operators, and service partners. For exhibitors and B2B sellers, it offers strong relevance for product demonstration, lead generation, distributor development, procurement discussions, and relationship-building with market influencers and operating decision-makers.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Hotel operators and owners Hotels, resorts, serviced apartments, boutique properties Capital and operational purchasing; renovation and procurement decisions High-value buyers for furniture, FF&E, linen, technology, housekeeping, and guest-service solutions
Restaurant and café operators Independent restaurants, chains, cafés, quick-service operators Menu, kitchen, and equipment purchasing; vendor selection Strong demand for food products, kitchen equipment, POS, packaging, and service tools
Procurement and sourcing teams Hospitality groups, foodservice operators, institutional caterers Supplier qualification, pricing, contract negotiation, purchasing governance Key audience for direct sales, distributor appointments, and RFQ follow-up
Distributors and wholesalers Food distributors, equipment importers, beverage wholesalers Portfolio expansion, brand onboarding, channel sourcing Important for exporters seeking local market access and route-to-market partners
Importers and commercial agents Import houses, agents for international brands, trading companies Brand representation, sourcing, and market entry support Relevant for manufacturers and foreign suppliers looking for market penetration
Chefs and culinary leaders Executive chefs, head chefs, pastry chefs, culinary schools Product evaluation, recipe adoption, equipment influence Influencer audience for ingredients, appliances, smallwares, and demonstrations
Operations and facilities leaders Hotel operations, F&B operations, facilities management teams Equipment uptime, maintenance, hygiene, energy, and service workflow decisions Receptive to efficiency, sustainability, automation, and service optimization offers
Public-sector and institutional buyers Government catering, public hospitality venues, training institutions Specification and tender influence for foodservice, kitchen, and facility needs Relevant where suppliers target procurement frameworks and institutional contracts
Technology and digital decision-makers Hospitality tech vendors, hotel IT, POS/e-commerce teams Software selection, system integration, automation investments Useful for POS, booking, CRM, analytics, and operational software suppliers
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city: Algiers Primary local attendance High Largest concentration of hotels, restaurants, distributors, and decision-makers
Host region: Algiers Province Nearby hospitality and foodservice professionals High Strong commuter reach and commercial density
Key domestic hubs Oran, Constantine, Annaba, Blida, Tizi Ouzou, Setif Medium to High Hotel chains, restaurant groups, and distributors often operate across these corridors
National reach Operators from across Algeria High Official positioning suggests a countrywide professional audience
International reach MENA and Mediterranean trade partners, brands, and suppliers Medium Likely where exhibitors seek export, distribution, or partnership opportunities
Trade corridors North African and European supplier networks Medium Relevant for food, equipment, packaging, and hospitality technology imports
3. Audience Reach
Reach Level Assessment Explanation
Primary: National High business relevance across Algeria The event is positioned as Algeria’s main hospitality and restaurant trade show, drawing operators and suppliers from across the country.
Secondary: Regional Strong North African commercial pull Algiers is a major business hub and can attract regional buyers, distributors, and brands.
Secondary: International Selective international participation Useful for exporters and multinational suppliers seeking market entry or channel partnerships in Algeria.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Air Algérie Operator / hospitality buyer Official website content lists Air Algérie chefs in the jury area; strong relevance for catering, F&B, and service procurement. airalgerie.dz Procurement Manager, F&B Manager, Catering Manager, Operations Director Prior-Year Participation Evidence
Restaurant Le Comptoir Restaurant operator Named in the official jury list; a practical buyer profile for kitchen, ingredients, and front-of-house solutions. Not publicly confirmed Owner, Chef, Purchasing Manager, Operations Manager Prior-Year Participation Evidence
Restaurant la Raviole Restaurant operator Named in the official jury list; relevant for food, equipment, and service suppliers. Not publicly confirmed Owner, Executive Chef, Purchasing Lead, General Manager Prior-Year Participation Evidence
Sofitel Algiers Hamma Garden Hotel operator Large hotel properties typically procure FF&E, housekeeping, laundry, F&B, and guest technology. sofitel.com Purchasing Director, Hotel Manager, F&B Director, Facilities Manager Strong Market Fit, Attendance Not Confirmed
Accor Hospitality Algeria Hotel group / operator Multi-property operator likely to evaluate vendor networks across rooms, F&B, and operations. group.accor.com Procurement Manager, Regional Operations Director, F&B Manager Strong Market Fit, Attendance Not Confirmed
El Aurassi Hotel Hotel operator Large city hotel buyer with recurring needs in furnishings, catering, laundry, and guest services. hotel-elaurassi.com General Manager, Purchasing Manager, Operations Director, Executive Chef Strong Market Fit, Attendance Not Confirmed
Djezzy Corporate buyer / sponsor potential Corporate hospitality, events, and workplace services can align with venue, catering, and business services suppliers. djezzy.dz Procurement Manager, Facilities Director, Events Manager, Corporate Services Manager Strong Market Fit, Attendance Not Confirmed
Nestlé Algeria Food manufacturer / brand owner Relevant for foodservice ingredient partnerships, distribution, and hospitality channel sales. nestle.com Commercial Director, Key Account Manager, Channel Sales Director Strong Market Fit, Attendance Not Confirmed
Cevital Food and beverage group Potential buyer and channel partner for hospitality-grade products and distribution. cevital.com Procurement Director, Supply Chain Director, Commercial Director Strong Market Fit, Attendance Not Confirmed
Naftal State-linked enterprise / facilities buyer Large operational organization that may procure catering, facilities, and service equipment for sites and venues. naftal.dz Procurement Officer, Facilities Manager, Operations Director Strong Market Fit, Attendance Not Confirmed
Danone الجزائر Food & beverage supplier Potential distributor and B2B channel partner for hospitality and foodservice product lines. danone.com Trade Marketing Manager, Key Account Manager, Sales Director Strong Market Fit, Attendance Not Confirmed
Miramax / foodservice distribution firms Distributor / importer Distribution-led buying is central to HORECA channel development in Algeria. Not publicly confirmed Managing Director, Import Manager, Category Manager, Sales Director Strong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Chief Procurement Officer / Head of Procurement Procurement C-level / VP Owns supplier strategy, budgets, and vendor approvals for large hospitality groups and operators.
2 Procurement Manager / Purchasing Manager Procurement Manager Directly manages sourcing, tendering, and supplier comparison across core spend categories.
3 Director of Operations / Operations Manager Operations Director / Manager Influences equipment, service process, and efficiency investments.
4 Executive Chef / Head Chef Culinary / F&B Senior / Executive Strong influence on product selection, kitchen equipment, and ingredient quality.
5 Food & Beverage Director / F&B Manager Food & Beverage Director / Manager Owns menu execution, service models, supplier relationships, and cost controls.
6 Facilities Director / Maintenance Manager Facilities Director / Manager Important for energy, hygiene, laundry, repair, and equipment reliability suppliers.
7 Category Manager / Brand Manager Commercial / Category Manager Relevant for importers, distributors, and packaged-food brands serving hospitality buyers.
8 IT Director / Digital Transformation Manager IT / Digital Director / Manager Buyer for POS, booking, guest experience, analytics, and back-office solutions.
9 Commercial Director / Business Development Director Commercial / Sales Director / VP Key contact for distributor partnerships, franchise opportunities, and market expansion.
10 Small Business Owner / General Manager Executive / Ownership Owner / GM Common in restaurants, cafés, and boutique hospitality; often the final decision-maker.
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Hospitality Core industry for hotels, resorts, guest services, and operating groups Hotel procurement, FF&E, guest experience, operations
2 Restaurants Primary buyer base for kitchen, food, beverage, and service solutions Menu development, sourcing, equipment purchases
3 Food & Beverages Strong fit for ingredient, beverage, and packaged food suppliers Distributor outreach, trade marketing, sampling
4 Wholesale Relevant for foodservice distribution and channel partners Importer, distributor, and reseller acquisition
5 Import & Export Many HORECA categories rely on imported brands and equipment Market entry, route-to-market, cross-border sales
6 Retail Relevant for food retail, convenience, and specialty hospitality channels Multi-channel product placement
7 Food Production Ingredient and processing suppliers are relevant to hospitality buyers Supply contracts and private-label opportunities
8 Facilities Services Hotels and restaurants need cleaning, maintenance, and support services Outsourced services, hygiene, maintenance contracts
9 Information Technology & Services Hospitality technology is a featured buying area on the event site POS, booking, analytics, CRM, automation
10 Logistics & Supply Chain Distribution and sourcing matter for foodservice and equipment availability Transport, warehousing, cold chain, delivery optimization
11 Business Supplies & Equipment Covers kitchen, cleaning, furniture, and operational equipment suppliers Equipment-led outbound sales
12 Consumer Goods Relevant for branded products sold into hospitality channels Brand placement and wholesale channel development
13 Environmental Services Sustainability, hygiene, waste, and cleaning solutions are relevant to the sector Waste reduction, cleaning, sustainability partnerships
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Not publicly confirmed Estimated Organizer website does not publish 2027 total; last edition stated 6,700+ professional visitors Use as a baseline only, not a current-year confirmation
Exhibitor count Not publicly confirmed Not confirmed No current-year count verified in provided official content Exhibitor directory is referenced, but no count is visible in the supplied text
Buyer / visitor count 6,700+ in the last edition Historical / prior-year evidence Official website statement Professional visitor figure only; not a 2027 confirmation
Speaker / jury count Multiple named chefs and culinary professionals Historical / prior-year evidence Official website jury section Exact complete count not fully visible in supplied text
Sponsor count Not publicly confirmed Not confirmed Not stated in the supplied official content No sponsor list verified from supplied text
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Procurement Approved suppliers, pricing, contracts, lead times High-value conversations with purchasing teams and operators Tender support, distributor agreements, account management
Kitchen equipment Durable, efficient, compliant foodservice equipment Live demos and product comparisons drive purchase interest Ovens, refrigeration, prep, dishwashing, smallwares
Hospitality technology Booking, POS, guest engagement, back-office efficiency Software trials, integrations, and ROI conversations POS, PMS, CRM, analytics, automation tools
Food sourcing Reliable ingredients, quality assurance, consistency Sampling, product tastings, menu fit discussions Packaged foods, dairy, beverages, specialty ingredients
Distribution / import Market entry, product localization, regional expansion Partnership and channel-development meetings Importer support, wholesale onboarding, exclusivity models
Sustainability Energy efficiency, waste reduction, responsible sourcing Position products as operational and reputational upgrades Eco-packaging, efficient appliances, waste services
Workforce development Training, standards, and service quality improvement Engage owners, chefs, and association leaders Training tools, certification, professional coaching
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance Very High The event is specifically focused on hospitality and restaurants, which are direct buying audiences.
Decision-maker availability High Chefs, owners, procurement, and operations leaders are likely to attend or be involved.
Data collection potential High Strong potential for lead capture through exhibitor interest, demo requests, and buyer meetings.
Apollo targeting potential Very High Industry, title, geography, and company-size filtering can be tightly aligned to hospitality and foodservice.
Geographic targeting potential High Algiers offers strong city-level concentration with national spillover across Algeria.
Best outreach approach Direct, account-based, and distributor-led Focus on relevant roles, product categories, and commercial ROI rather than broad mass outreach.
Overall lead quality Very High One of the stronger buyer-intent environments for hospitality and foodservice supplier targeting in Algeria.
Best use case Lead generation, distributor recruitment, venue sales, and category expansion Especially suitable for attendee list building and targeted outreach campaigns.
Limitations / risks Medium Current-year attendee list and final counts are not publicly confirmed in the supplied official text.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Hospitality; Restaurants; Food & Beverages; Wholesale; Import & Export; Retail; Food Production; Business Supplies & Equipment; Information Technology & Services; Facilities Services Align account list to hospitality buying behavior and service categories
Departments Procurement, Operations, Food & Beverage, Facilities, IT, Commercial, Ownership Find the functions most likely to influence purchase decisions
Seniority Owner, Partner, CXO, VP, Director, Head, Manager Prioritize decision-makers and budget owners
Job titles Procurement Manager, Purchasing Manager, Operations Director, Executive Chef, F&B Director, Hotel Manager, General Manager, Facilities Director, Category Manager, Commercial Director Capture the most relevant buyer and influencer roles
Geography Algeria; Algiers Province; North Africa; MENA where export/distribution is relevant Focus on local buyers first, then regional distributors and brands
Employee size 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000+ Covers independent operators through multi-site hospitality groups and distributors
Keywords hotel, hospitality, restaurant, foodservice, catering, procurement, F&B, kitchen, distributor, importer, operator, facilities Improve search precision for event-relevant accounts
Technologies POS, PMS, CRM, ERP, inventory, booking, housekeeping, kitchen management Useful for software and digital solution targeting
Company type Hospitality operators, restaurant groups, distributors, importers, wholesalers, manufacturers, service providers Prioritize organizations with active purchasing responsibility
Revenue range Use mid-market and enterprise filters when targeting multi-site operators; small-business filter for independent restaurants/cafés Matches the fragmented nature of hospitality purchasing

Suggested Apollo Search Logic: (hospitality OR hotel OR restaurant OR foodservice OR catering OR distributor OR importer) AND (procurement OR purchasing OR operations OR “food & beverage” OR facilities OR “executive chef” OR “general manager”) with geography set to Algeria, Algiers Province, and North Africa for regional expansion accounts.

This event is suitable for B2B attendee list building, distributor prospecting, and account-based outreach because the audience is clearly tied to buying, sourcing, and operational decision-making in hospitality.

Client Fit Review Required

Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.

Sources & Verification Notes
Source Type What It Verified Reliability
HORECA EXPO Algérie official website Official organizer website Event name, dates, venue, city, category positioning, visitor claim, and event positioning Very High
Official website meta description and homepage copy Primary event content 2027 dates, SAFEX Algiers, hospitality and restaurant audience, last edition visitor claim Very High
Official site jury / featured names section Official event content Prior-year participation evidence for named individuals and affiliated organizations such as Air Algérie High
SAFEX venue reference in event page Official event venue reference Venue naming and city association High

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