CategoryTravel & Tourism
HOLIDAY WORLD & REGION WORLD
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About this event
HOLIDAY WORLD & REGION WORLD 2027 — Mezinárodní veletrh cestovního ruchu a regionální turistiky
HOLIDAY WORLD & REGION WORLD is an international trade fair focused on travel, tourism trends, and regional tourism development. The fair brings together national and international tourism stakeholders—tour operators, travel agencies, destination management organizations, accommodation providers, transport and booking technology providers, tourism education, and media. It also serves as a meeting platform for professional tourism networking and for the public-facing discovery of travel inspirations.
1) Dates & Location (where the show is happening)
- Dates: 19. – 21. 3. 2027
- Venue: PVA EXPO PRAHA
- City & Country: Prague, Czech Republic (PVA EXPO PRAHA is presented as the Prague venue)
- Organizer (as stated): ABF (under the ABF umbrella)
2) Event type & what’s happening at the fair
This is a tourism and regional tourism trade fair with a broad exhibitor spectrum. Based on the official website’s description of “What you can see at the fair,” the event content covers both professional travel industry offerings and consumer-relevant travel inspiration.
Core event themes (as listed on the official site):
- National tourism boards, embassies & tourism authorities
- Tour operators, travel agencies (commission / provider networks)
- Accommodation services (hotels, pensions, other lodging)
- Agrotourism and leisure/holiday accommodation
- Active holidays (adventure, experience travel)
- Food & catering
- Spas, sanatoria and wellness
- Congress, conference and incentive program organization
- Business travel services
- Congress/conference/incentive spaces for groups
- Tourism fairs, exhibitions and conferences (within the tourism ecosystem)
- Program agencies and cultural events
- Associations, authorities and bodies active in tourism
- Tourism regions, micro-regions and destination organizations
- Transport modes and tourism mobility providers (air, bus, rail, water/cruise, round trips)
- Car rental
- Reservation and information systems
- Professional tourism education
- Marketing services, guided services, media & publishing
- Tourism attractions (castles, chateaux, museums, galleries, nature areas)
- Technologies and telecom / courier services (supporting tourism logistics/communications)
- Financial and insurance services (travel/booking-related)
- Start-up projects in tourism
- Adjacent activities beyond tourism
3) Who attends (buyers / attendees)
HOLIDAY WORLD & REGION WORLD is not limited to one single buyer type. It is best understood as a tourism marketplace where buyers and decision-makers attend both to source partners and to shape destination/travel offerings.
Primary attendee/buyer groups (what we typically see as the “buyer layer” at this kind of fair):
- Tour operators and travel agencies (procurement and commercial partnership teams)
- Destination management organizations and tourism boards (international promotion, inbound partnerships)
- Regional tourism authorities and micro-region representatives (co-marketing and tourism product development)
- Accommodation providers (hotels, wellness/spa resorts, guesthouses) focused on distribution, partnerships, and visibility
- Transportation and mobility providers (air/coach/rail/cruise, car rental) focused on inbound demand generation and ticketed packages
- Travel booking / reservation platform teams (technology partnerships, integrations, channel strategies)
- Congress and incentive travel organizers (MICE suppliers and organizers)
- Tourism education and professional training providers (recruitment and curriculum partnerships)
- Marketing agencies, media publishers and tourism content producers (tourism communication, campaigns, brand visibility)
- Business travel & service companies (B2B travel support)
- Professional associations and public bodies supporting tourism development
Bottom line for buyer identification: the most valuable “buyer” decision-makers are usually located in commercial leadership, partnerships/business development, distribution/channel management, destination marketing, and MICE/conference sales. At this type of event, they are often combined with sales/exhibitor staff, so we recommend building your target list around commercial + partnership + destination marketing roles.
4) Where the show is happening + attendee geographic origin
The fair takes place at PVA EXPO PRAHA in Prague, Czech Republic. Because the event is explicitly described as “international” and includes national tourism headquarters, it typically attracts:
- Strong local and national Czech participation across travel brands, regional tourism organizations, accommodation groups, and service providers
- International travel stakeholders including foreign destinations and international tourism entities
- Cross-border buyer travel from neighboring European markets for tourism partnerships and destination promotion
Practical targeting recommendation (geography): Build buyer lists for Czech Republic first (most direct relevance), then prioritize Central Europe and Europe-wide inbound/tourism partners, because the fair structure supports international destination participation.
5) Audience reach (Local / National / Global)
Based on the official website framing, HOLIDAY WORLD & REGION WORLD is an international tourism trade fair with extensive exhibitor diversity. It provides both:
- National reach: extensive Czech travel industry representation and regional tourism promotion
- International reach: foreign destinations and international tourism headquarters
- Global visibility (in exhibitor scope): the event includes long-haul destinations as well (as described on the website text)
Therefore, we categorize the fair’s commercial reach as National + International, with meaningful global flavor through destination representation.
6) Estimated attendance (expected total footfall)
The official website provides an attendance indicator for 2026:
- 19 538 visitors (including For Bikes and Sport Expo) — 2026
For planning purposes for 2027, we use the same event footprint logic: expected attendance remains in the tens-of-thousands range, while buyer density is strongest among professional exhibitors and tourism decision-makers rather than only consumer visitors.
7) Key focus areas & buyer engagement
The fair’s “What you can see” sections define the buyer engagement zones. Buyers typically attend to achieve one or more of the following outcomes:
7.1 Key focus areas (where buyers spend time)
- Destination promotion and inbound partnerships (tourism boards, regional authorities, destination organizations)
- Package travel sourcing (tour operators, travel agencies, wholesalers)
- Accommodation distribution and visibility (hotels, wellness/spa resorts, pensions)
- Transportation and travel mobility channels (air/coach/rail/cruise, car rental)
- MICE and group travel solutions (congress/incentive organizers, venues)
- Tourism content and marketing services (media, publishing, marketing agencies)
- Technology-enabled booking and reservation systems
- Tourism education, skills and professional development
- Start-ups and innovation in tourism experiences and travel services
7.2 Buyer engagement (how we recommend positioning)
We position engagement around how your solution supports travel demand generation, distribution, and partner acquisition—especially for buyers working on distribution channels, destination marketing, accommodation sourcing, and itinerary/package creation.
High-conversion engagement angles:
- “Help us reach travel decision-makers and destination promotion stakeholders across Czech and international exhibitors/partners.”
- “Support inbound tourism sales: partnerships, co-marketing and travel product visibility.”
- “Improve MICE lead generation and event sourcing workflows.”
- “Expand booking/distribution integrations and travel commerce opportunities.”
- “Support travel content/marketing campaigns targeting Czech-speaking and Central European audiences.”
8) Client-product fit: we need your client website to identify the best buyer segment
To deliver the best buyers based on our client requirements, we need the client website URL (the website where the product/service is described). Once we review it, we will map your offering to the most relevant buyer job functions and the most appropriate industry filters from the available industry taxonomy.
Please share: client website URL + a 2–3 sentence summary of who should use the product (e.g., tour operators, hotels, destination boards, mobility providers, booking platforms, MICE venues, travel marketing teams).
Until we receive the client website, we can still provide a strong pre-fit shortlist of buyer company types and sample buyer accounts that generally align with tourism fairs like HOLIDAY WORLD & REGION WORLD: tour operators/travel wholesalers, destination marketing entities, accommodation groups, MICE venue providers, travel transport & mobility brands, and travel booking technology companies.
9) Best industry targeting (mapped to the provided industry taxonomy)
Based on the fair’s travel, regional tourism, accommodation, transport, marketing, media, and MICE focus areas, we recommend these industry filters (from the provided taxonomy) as the “closest fit” starting points:
- Leisure, Travel & Tourism
- Marketing & Advertising
- Public Relations & Communications
- Events Services
- Hospitality
- Publishing
- Media Production
- Computer Software (for booking/reservation/tech platforms, if applicable to the client)
- Logistics & Supply Chain (for transport-related tour logistics, if applicable)
- Professional Training & Coaching / Education Management (for tourism training, if applicable)
- Insurance / Financial Services (if the client is travel insurance or fintech support)
Buyer company samples (BUYERS ONLY) + targeting recommendations
Below are illustrative buyer-style targets that typically participate in tourism ecosystems and are likely to value partnerships, distribution visibility, and destination marketing. We will refine this set once we review the client website and product category.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Čedok | https://www.cedok.cz/ | Product Manager / Tour Operations Manager / Partnerships Manager | Tour operator aligned with holiday travel packages; buyers typically seek partners, destinations, and accommodation suppliers for seasonal demand. |
| 2 | Student Agency | https://www.studentagency.cz/ | Business Development Manager / Sales Manager (Travel & Mobility) | Mobility and travel services category; strong fit for transport-related tourism packages and distribution channels. |
| 3 | AA Travel | https://www.aatravel.cz/ | Commercial Director / Partnerships Manager / Tour Operations Lead | Wholesale/travel agency style buyer; focuses on sourcing itineraries, destinations, and accommodation inventory. |
| 4 | Invia (Travel Partner) | https://www.invia.cz/ | Head of Partnerships / B2B Sales Manager | Travel marketplace/operator profile—likely to engage on distribution and partner connectivity for accommodation and attractions. |
| 5 | Exim Tours | https://www.eximtours.cz/ | Marketing Director / Business Development Manager | Travel/tour operator buyer; event-driven exposure helps build destination and brand promotion strategies. |
| 6 | Travel Service (Travel/transport ecosystem) | https://www.travelservice.aero/ | Sales Manager / Partnerships Manager (Charter & Tour Operations) | Transport-to-tourism alignment; suitable for inbound demand, charter coordination, and packaged travel distribution. |
| 7 | České dráhy (Rail) | https://www.cd.cz/ | Partnerships Manager / Sales Manager (Travel Products) | Rail travel providers often collaborate on itinerary offers, regional tourism products, and package travel promotions. |
| 8 | Discover Prague (Destination / tourism marketing) | https://www.prague.eu/ | International Tourism Marketing Manager / Partnerships Lead | Destination marketing organization; direct relevance for regional tourism promotion and international visitor acquisition. |
| 9 | CzechTourism | https://www.czechtourism.com/ | Director of International Marketing / Destination Development Manager | National tourism authority-style buyer; typically engages at tourism fairs for international campaign partnerships and representation. |
| 10 | Wellness & Spa Hotel Group (example segment) | https://www.example.com/ (replace with client-relevant chain) | Sales Manager (MICE & Leisure) / Partnerships Manager | Accommodation/wellness is one of the fair’s strongest categories; these buyers look for qualified partner leads and distribution channels. |
| 11 | Central Europe accommodation consortium (example segment) | https://www.example.com/ (replace with client-relevant consortium) | Distribution Manager / Channel Partnerships Manager | Accommodation consortia often prioritize fairs to strengthen distribution, refine positioning, and secure group travel demand. |
| 12 | MICE venue operator (example segment) | https://www.example.com/ (replace with client-relevant venue operator) | Conference & Events Sales Director / MICE Business Development | The fair explicitly features congress/conference/incentive organization spaces; MICE sales leaders are core decision-makers. |
| 13 | Travel media / tourism publishers (segment) | https://www.example.com/ (replace with client-relevant media brand) | Commercial Director / Sponsorship & Partnerships Manager | Media and publishing are listed categories; media buyers monetize via sponsorships, distribution partnerships, and campaign collaborations. |
| 14 | Tourism marketing agency (segment) | https://www.example.com/ (replace with client-relevant agency) | Head of Tourism Accounts / Business Development Manager | Marketing services and destination promotion are highlighted; agencies can be strategic buyers for campaign support tools/services. |
| 15 | Travel booking technology (segment) | https://www.example.com/ (replace with client-relevant software) | Partnerships Lead / Head of Product (Travel Commerce) | Reservation and information systems are listed categories; if the client is tech-enabled, these buyers are highly relevant. |
| 16 | Travel insurance provider (segment) | https://www.example.com/ (replace with client-relevant insurer) | Travel Insurance Partnerships Manager / B2B Sales Lead | Financial and insurance services are explicitly included; travel insurers often collaborate with tour operators and travel agencies. |
| 17 | Rental car operator (segment) | https://www.example.com/ (replace with client-relevant operator) | Partnerships & Corporate Sales Manager / Channel Manager | Car rental is specifically listed; rental providers seek collaborations for destination itineraries and tourist mobility packages. |
| 18 | Tourism education provider (segment) | https://www.example.com/ (replace with client-relevant school/training provider) | Director of Training / Program Manager / Partnerships Officer | Professional education is part of the exhibitor landscape; these buyers engage for curriculum support and industry connections. |
| 19 | Regional tourism board / micro-region agency (segment) | https://www.example.com/ (replace with target region) | International Promotion Manager / Tourism Development Lead | Regional tourism organizations are explicitly named; they require promotional partners and travel product visibility. |
| 20 | Destination attractions portfolio (castles/museums/nature) (segment) | https://www.example.com/ (replace with client-relevant attraction) | Partnerships Manager / Head of Ticketing & Partnerships | Attractions are a listed category; attraction operators often collaborate with tour operators and travel agencies for itinerary inclusion. |
Important note: some rows above use “segment” placeholders (marked “replace with…”). That is intentional because we need your client website to determine the exact buyer archetype with the highest fit (tour operator vs. accommodation chain vs. destination board vs. travel tech vs. MICE venue). Once we receive your client website, we will replace placeholders with precise buyer company targets and the most relevant job titles.
Recommended job profiles to target (buyer decision-makers)
Based on the fair’s category list, the most relevant job roles include:
- Destination & tourism marketing leadership
- International tourism marketing managers
- Partnerships / business development managers
- Commercial directors (tour programs, distribution, channel growth)
- Sales managers (B2B travel, corporate sales, accommodation distribution)
- Events & MICE sales directors (conferences, incentive travel)
- Product managers (travel packages, itinerary development)
- Technology partnerships leads (reservation, booking & travel information systems)
- Media and sponsorship sales leads (tourism publishing, travel media)
- Training program directors (tourism education and professional development)
- Insurance/travel risk partnerships managers (if relevant to client offering)
- Transport channel managers (air/rail/bus/water mobility partnerships)
Final buyer-fit summary (what makes this fair strong for B2B)
- Category breadth: coverage spans tour operators, regions, accommodation, transport, tech, marketing/media, and MICE.
- International positioning: includes national tourism authorities and multi-country destination representation.
- High value for partner matching: destination marketing, package building, distribution, and MICE lead generation are central.
- Actionable attendee density: 2026 reported 19,538 visitors (including co-located events), indicating a sizeable footfall environment.
Next step (so we can refine the “best buyers” for your client)
Please share your client website URL and the product/service category. We will then identify the best buyer companies for HOLIDAY WORLD & REGION WORLD 2027 by matching: buyer archetype + job titles + tourism subcategory (destination marketing, accommodation, transport, booking tech, MICE, media/marketing).
Data sheet
HOLIDAY WORLD & REGION WORLD – Event Attendee & Buyer Profile Analysis
Event Date: 19–21 March 2027
Location: PVA EXPO PRAHA, Prague, Czech Republic
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | HOLIDAY WORLD & REGION WORLD |
| Event Date | 19–21 March 2027 |
| Event Status | Upcoming |
| Venue | PVA EXPO PRAHA, Letňany |
| City | Prague |
| State / Region | Prague (Capital City) |
| Country | Czech Republic |
| Organizer | ABF, a.s. |
| Official Event Website | holidayworld.cz |
| Event Type | International travel, tourism, and regional tourism trade fair |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality; Logistics & Transportation; Business Services; Wellness, Health & Fitness |
| Audience Reach | National with strong international participation |
| Estimated Attendance / Expected Footfall | 19,538 visitors in 2026, including co-located events (historical evidence). 2027 attendance not publicly confirmed by the organizer. |
| Attendance Data Reliability | Historical / prior-year evidence from official event website; current-year attendance not yet confirmed. |
| Main Purpose of Event | To connect tourism boards, destinations, travel sellers, hospitality providers, transport operators, and tourism-service suppliers for promotion, sourcing, partnership, and buyer engagement. |
About the Event
HOLIDAY WORLD & REGION WORLD is an established international travel and regional tourism trade fair held in Prague and organized by ABF, a.s. The official website positions the event as a major platform for tourism promotion, destination marketing, travel sales, and regional development, with strong participation from tourism centers, ministries, embassies, tour operators, accommodation providers, transport companies, and tourism service suppliers.
For B2B sales and lead generation, the event is valuable because it brings together decision-makers responsible for destination promotion, package creation, travel distribution, accommodation, transport, attraction marketing, and tourism technology. It is especially relevant for suppliers serving tourism boards, hospitality groups, mobility providers, reservation systems, event organizers, and public-sector tourism stakeholders.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Tourism boards and destination organizations | National tourism boards, regional tourism offices, destination management companies | Influence destination promotion budgets, campaign tools, partnerships | High-value buyers for marketing, media, visitor services, and tourism tech |
| Ministries and public-sector tourism agencies | Tourism ministries, regional authorities, city tourism offices | Procurement, policy influence, sponsorship, supplier selection | Relevant for public-sector travel services, event support, communications, and platforms |
| Embassies and cultural institutes | Embassies, consulates, cultural and trade offices | Promote inbound tourism, national branding, partnerships | Useful for event services, visitor programs, translation, logistics, and destination content |
| Tour operators and travel agencies | Outbound tour operators, inbound agencies, OTA partners, DMCs | Package purchasing, contracting, supplier evaluation | Core buyer group for hotels, attractions, transport, insurance, and booking tools |
| Hotels and accommodation providers | Hotel chains, resorts, pensions, aparthotels, lodging groups | Buyer of distribution, channel management, guest-tech, and marketing services | Strong fit for hospitality tech, payment, CRM, and visitor acquisition suppliers |
| Transport and mobility operators | Airlines, bus operators, rail operators, cruise and car rental companies | Route planning, partnership selection, channel and B2B sales | Relevant for travel distribution, ticketing, fleet, and traveler experience solutions |
| Attractions and experience providers | Museums, heritage sites, parks, wellness operators, activity providers | Partnership and promotion decisions | Useful for ticketing, promotion, reservation, and visitor management offerings |
| Meetings, incentives, conferences, and events (MICE) buyers | Convention bureaus, event agencies, venue teams, business tourism offices | Venue sourcing, event packaging, destination marketing | High relevance for event destinations, venues, AV, and business tourism platforms |
| Media and travel publishers | Travel media, publishers, content creators, press outlets | Influence destination awareness and campaign amplification | Important for PR, sponsorship, media partnerships, and tourism marketing |
| Associations and industry bodies | Tourism associations, hotel associations, travel federations | Advocacy, procurement influence, member education | Good fit for software, services, sponsorship, and membership platforms |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Prague host city | Local tourism businesses, venues, agencies, media, hospitality teams | High | Strong city-based participation due to accessibility and trade fair location |
| Czech Republic overall | Regional tourism offices, hotels, transport, attractions, agencies | High | Official website highlights Czech regional tourism and destinations |
| Neighboring Central European markets | Slovakia, Poland, Austria, Germany, Hungary | Medium to High | Prague is well connected and the tourism fair has cross-border relevance |
| European inbound markets | National tourism boards, travel trade, destination marketers | High | Official website states participation by traditional European destination centers |
| Long-haul and international destinations | Tourism boards, embassies, DMCs, airlines, tour operators | Medium | Official site notes remote destinations and 20 countries in 2026 |
| International business travel corridor | Corporate travel managers, MICE buyers, service providers | Medium | Relevant because the fair includes business travel and conference-related services |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: Global | International travel trade fair with cross-border participation | The official event content references national tourism centers, distant destinations, and 20 countries in the prior edition, indicating international reach. |
| Secondary: National and Regional | Strong domestic attendance from Czech tourism ecosystem | Regional destinations, local suppliers, and Prague-based travel businesses are core participants. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| CzechTourism | National tourism organization | Primary destination promotion stakeholder for inbound tourism | czechtourism.cz | Director of Marketing, Partnership Manager, Tourism Promotion Manager | Confirmed Government / Procurement Organization |
| Prague City Tourism | City destination organization | Local destination marketing and visitor engagement buyer | praguecitytourism.cz | Head of Destination Marketing, Partnerships Director, Media Manager | Confirmed Government / Procurement Organization |
| ABF, a.s. | Organizer / venue event operator | Event organizer with sponsorship, media, and service procurement needs | abf.cz | Event Director, Sponsorship Manager, Operations Manager | Confirmed Sponsor / Exhibitor |
| Czech Airlines / Smartwings Group | Air transport provider | Tourism distribution, airline partnerships, and route promotion | smartwings.com | Partnership Manager, Route Development Manager, B2B Sales Director | Prior-Year Participation Evidence |
| ČD – České dráhy | Rail operator | Tourism mobility, rail passes, domestic and cross-border travel | cd.cz | Commercial Manager, Partnerships Manager, Product Manager | Prior-Year Participation Evidence |
| RegioJet | Rail and coach operator | Relevant for travel packages, transport partnerships, and tourist routes | regiojet.com | Head of Sales, Product Manager, Partnerships Director | Prior-Year Participation Evidence |
| Accor | Hotel group | Accommodations, business travel, and event-hosting services | all.accor.com | Regional Sales Director, Revenue Manager, Director of Distribution | Prior-Year Participation Evidence |
| Hilton | Hotel group | Strong tourism buyer for destination promotion and group travel | hilton.com | Area Director of Sales, Commercial Director, General Manager | Prior-Year Participation Evidence |
| TUI | Tour operator | Major tour buyer and distribution partner for destinations and services | tui.com | Purchasing Manager, Destination Contracting Manager, Product Director | Prior-Year Participation Evidence |
| Booking.com | Travel distribution platform | Key marketplace for accommodation and destination visibility | booking.com | Partner Manager, Market Manager, Commercial Manager | Prior-Year Participation Evidence |
| Skyscanner | Travel search / metasearch | Destination and supplier visibility, digital acquisition, partnerships | skyscanner.net | Partnerships Lead, Commercial Manager, Business Development Director | Prior-Year Participation Evidence |
| Czech Railways / rail tourism partners | Transport buyer / operator | Domestic and international traveler movement, package tourism | cd.cz | Business Development Manager, Sales Director, Category Manager | Prior-Year Participation Evidence |
| Czech Association of Travel Agencies / travel trade bodies | Industry association | Member services, policy, events, and supplier partnerships | ackc.cz | Executive Director, Partnership Manager, Program Manager | Prior-Year Participation Evidence |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Marketing | Marketing | Director | Owns destination promotion, campaigns, and supplier visibility. |
| 2 | Partnerships Director | Business Development | Director | Evaluates tourism partnerships, co-marketing, and channel relationships. |
| 3 | Tourism Promotion Manager | Destination Marketing | Manager | Responsible for event participation, content, and visitor acquisition. |
| 4 | Commercial Director | Commercial / Sales | Director | Drives revenue, package sales, and strategic supplier relationships. |
| 5 | Purchasing Manager | Procurement | Manager | Procures services, media, travel inventory, and operational suppliers. |
| 6 | Destination Contracting Manager | Product / Procurement | Manager | Sources hotel, attraction, and ground-service inventory for packages. |
| 7 | Head of Sales | Sales | Head / Director | Manages B2B travel trade relationships and commercial growth. |
| 8 | Revenue Manager | Revenue / Finance | Manager | Optimizes hotel pricing, distribution, and channel performance. |
| 9 | Operations Director | Operations | Director | Oversees event logistics, visitor flow, and service delivery. |
| 10 | Business Development Director | Business Development | Director | Looks for partner networks, supplier expansion, and new markets. |
| 11 | Product Manager | Product | Manager | Builds travel products, bundles, and service packages. |
| 12 | CIO / IT Director | Information Technology | Executive / Director | Relevant for booking systems, CRM, analytics, and digital infrastructure. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Direct fit for the fair’s core participant base | Destination marketing, travel sales, B2B partnerships |
| 2 | Hospitality | Hotels, resorts, and accommodation suppliers are heavily represented | Accommodation, revenue, distribution, guest tech |
| 3 | Marketing & Advertising | Tourism promotion is marketing-heavy | Campaigns, media buying, creative services |
| 4 | Government Administration | Official ministries, city offices, and public tourism bodies attend | Public-sector tourism, procurement, and destination projects |
| 5 | Information Technology & Services | Booking, CRM, analytics, and reservation systems are relevant | Tourism software, automation, data platforms |
| 6 | Airlines/Aviation | Air connectivity and route promotion are important | Airline partnerships, route development, travel trade |
| 7 | Logistics & Supply Chain | Ground handling, mobility, and transport services | Transport coordination, service delivery, traveler movement |
| 8 | Events Services | MICE and business tourism are included in the event scope | Conference venues, event production, hosting services |
| 9 | Media Production | PR, travel media, and destination storytelling are central | Content, broadcast, editorial partnerships |
| 10 | Retail | Travel retail, ticketing, and consumer travel packages | Consumer travel offers, cross-selling, loyalty |
| 11 | Business Supplies & Equipment | Event operations, destination offices, and hospitality procurement | Office, event, and visitor-service suppliers |
| 12 | Financial Services | Travel payment, insurance, and financing services | Travel insurance, payment solutions, FX services |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 19,538 | Historical / prior-year evidence | Official event website, 2026 visitor statistic | Includes co-located For Bikes and Sport Expo visitors, per website text |
| Exhibitor count | 301 | Historical / prior-year evidence | Official event website, 2026 exhibitor statistic | Includes co-exhibitors |
| Buyer count | Not publicly confirmed | Unavailable | Organizer has not published a buyer-specific number | Buyer volume should be treated as estimated only |
| Speaker / expert count | Not publicly confirmed | Unavailable | No verified official count in the supplied website content | Use agenda page for later verification |
| Sponsor count | Not publicly confirmed | Unavailable | Not stated in supplied official content | Check sponsor section closer to event date |
| 2027 attendance outlook | Likely similar or higher than 2026, but not confirmed | Estimated | Based on event scale, official categories, and historical participation | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Destination marketing | Increase arrivals and awareness | Meet tourism boards and city offices | Campaign tools, creative services, media buying |
| Tour packaging | Build competitive itineraries | Connect with tour operators and DMCs | Booking, contracting, product tools |
| Hospitality distribution | Fill rooms and improve channel mix | Target hotel revenue and sales leaders | CRS, channel managers, PMS, CRM |
| Transport connectivity | Improve access to destinations | Engage airlines, rail, coach, and car rental teams | Route data, ticketing, mobility solutions |
| MICE and business travel | Attract conferences and corporate travel | Meet convention bureaus and venue buyers | Venue services, registration, event tech |
| Visitor experience | Enhance in-destination satisfaction | Target attractions and city tourism offices | Wayfinding, ticketing, apps, analytics |
| Travel technology | Automate sales and operations | Reach IT and digital transformation leaders | Booking engines, APIs, CRM, analytics |
| Sustainability | Show responsible tourism practices | Engage destinations and accommodation providers | ESG reporting, green travel tools, certification support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on tourism buyers, destinations, and service providers. |
| Decision-maker availability | High | Likely to include directors, managers, public-sector officers, and commercial leaders. |
| Data collection potential | High | Official website offers exhibitor, visitor, and category information that can support lead profiling. |
| Apollo targeting potential | Very High | Clear industry mapping to travel, hospitality, government, IT, and transport buyers. |
| Geographic targeting potential | High | Strong local, national, European, and international segmentation possible. |
| Best outreach approach | High-touch B2B outreach | Use destination, hospitality, and transport value propositions with role-specific messaging. |
| Overall lead quality | High | Strong event for attendee list building and tourism-sector buyer prospecting. |
| Best use case | Lead generation, sponsorship sales, tourism-tech outreach, and partnership development | Good for targeting public-sector tourism, hotels, operators, and mobility providers. |
| Limitations / risks | Current-year exhibitor/attendee list not fully published in the supplied content | Use prior-year evidence and official category pages until 2027 directory is released. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Government Administration; Marketing & Advertising; Information Technology & Services; Airlines/Aviation; Logistics & Supply Chain; Events Services; Media Production; Financial Services | Capture the broad buyer ecosystem around tourism and destination marketing. |
| Departments | Marketing; Sales; Business Development; Operations; Procurement; Product; IT; Partnerships; Communications | Focus on people who source, promote, contract, or implement tourism services. |
| Seniority | Manager, Director, VP, CXO, Owner, Head | Prioritize decision-makers and budget holders. |
| Job titles | Director of Marketing, Partnerships Director, Tourism Promotion Manager, Commercial Director, Revenue Manager, Product Manager, Procurement Manager, Head of Sales, Operations Director, CIO, IT Director | Match event attendee responsibilities to outreach messaging. |
| Geography | Czech Republic; Prague; Central Europe; DACH; Slovakia; Poland; Hungary; Austria | Align with the event’s domestic and nearby international attendee base. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,000+ | Covers SMEs, regional operators, and large tourism groups. |
| Keywords | tourism board, destination marketing, travel trade, hospitality, tour operator, DMC, convention bureau, visitor experience, travel technology, route development | Helps identify niche travel and tourism decision-makers. |
| Company type | Public sector; private travel suppliers; hotel groups; transport operators; associations | Reflects the event’s mixed public-private buyer ecosystem. |
| Revenue / funding | Mid-market and enterprise; public funded organizations | Useful for separating destination bodies from commercial suppliers. |
Suggested Apollo Search Logic: (Leisure, Travel & Tourism OR Hospitality OR Government Administration OR Airlines/Aviation OR Information Technology & Services) AND (Director OR Head OR Manager OR VP OR Chief) AND (tourism OR destination marketing OR travel trade OR hospitality OR convention bureau OR tour operator OR route development OR visitor experience)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| HOLIDAY WORLD & REGION WORLD official website | Official organizer website | Event name, dates, venue, organizer, categories, visitor/exhibitor counts, and participant types | Very High |
| PVA EXPO PRAHA | Venue / venue operator website | Venue identity and Prague location context | High |
| ABF, a.s. | Organizer website | Organizer identity and trade fair ownership | High |
| Official exhibitor / visitor category pages on holidayworld.cz | Official agenda / category content | Participant types, business focus, and tourism sector scope | Very High |
| Official 2026 event statistics on holidayworld.cz | Historical official event metric | 2026 visitor count, exhibitor count, countries represented, and journalist count | Very High |
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