HISWA te water 2026
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About this event
HISWA te water 2026
Date: 2026 dates to be confirmed by organizer
Venue: Likely Batavia Haven, Lelystad, Netherlands, based on the event’s established format and previous editions
Event type: Marine, boating, yachting, shipbuilding, watersports, nautical equipment, marina services, boat dealers, marine technology
Estimated attendance: Typically a strong consumer-and-trade hybrid audience with boating enthusiasts, boat owners, dealers, distributors, marina operators, shipyards, marine service providers, equipment brands, and luxury marine buyers. Expected footfall is usually in the many thousands, with a highly targeted buying audience rather than a broad general public crowd.
HISWA te water is one of the Netherlands’ most important in-water boat shows and a strong marketplace for the marine and leisure boating ecosystem. It brings together premium boat brands, yacht brokers, marine equipment suppliers, engine and propulsion companies, watersport brands, service providers, and serious buyers looking for boats, refits, accessories, financing, marina services, and aftersales support. For attendee-list research, this event is valuable because it sits at the intersection of leisure boating, marine retail, luxury goods, and technical marine services.
1️⃣ Who attends: buyers / attendees
This event attracts both end buyers and commercial decision-makers. The audience is a mix of affluent consumers, marine trade professionals, and industry stakeholders. It is especially valuable when the objective is to identify premium prospects, dealer networks, and companies involved in boating, shipbuilding, marine equipment, and watersports.
Main attendee groups include:
- Boat owners and serious boat buyers
- Prospective yacht and motorboat purchasers
- Marine dealers and distributors
- Yacht brokers and brokerage firms
- Shipyards and boat builders
- Marina operators and waterfront development teams
- Marine equipment and accessories buyers
- Engine, propulsion, navigation, and electronics buyers
- Watersports retailers and rental operators
- Marine service, maintenance, and refit providers
- Luxury lifestyle buyers and high-net-worth individuals
- Industry media, associations, and marine tourism stakeholders
The strongest B2B value usually sits with companies that are exhibiting, sponsoring, or attending to source boats, parts, components, technology, or commercial partnerships. The consumer audience is important too, especially for luxury marine, financing, aftermarket services, and premium accessories.
2️⃣ Where the show is happening + attendee geographic origin
Show location: Netherlands, typically Lelystad at Batavia Haven for this type of in-water marine event format.
Geographic origin of attendees: The audience is primarily Dutch, but the event has strong regional reach across Belgium, Germany, France, Scandinavia, and other nearby European marine markets. Because boating and yachting often cross borders, the event also attracts international brands, importers, and buyers interested in the Benelux marine market.
Best geographic targeting approach:
- Netherlands nationwide
- Benelux region: Netherlands, Belgium, Luxembourg
- Northwest Europe, especially Germany and France
- Scandinavia for premium marine and leisure boating brands
- International marine brands with European distribution networks
3️⃣ Audience reach
Reach type: National with strong regional European influence
This is not a purely local event. The core audience is Dutch, but the show’s marine relevance gives it cross-border value. For many exhibitors, the real audience includes buyers, distributors, and marine professionals from the broader European boating market. It is especially useful for companies targeting the Netherlands as a gateway market for marine retail, boat sales, and watersports equipment.
4️⃣ Sample buyer company names + websites
Below is a buyer-focused sample account list suitable for attendee-list and buyer-intent research. These are examples of the kinds of companies that are likely to be relevant buyers, exhibitors, sponsors, dealers, distributors, or commercial partners in a marine event environment.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Feadship | feadship.com | Commercial Director / Yacht Sales Director / Procurement Manager | Prestige Dutch yacht builder with strong fit for luxury marine, bespoke production, refit, and premium buyer engagement. |
| 2 | Oceanco | oceancoyacht.com | Sales Director / Project Director / Supplier Relations Manager | High-end superyacht builder with direct relevance to premium marine suppliers, equipment, design, and technical partnerships. |
| 3 | Princess Yachts | princessyachts.com | Regional Sales Manager / Dealer Network Manager | Luxury yacht brand with strong European sales, dealer, and customer acquisition needs. |
| 4 | Sunseeker | sunseeker.com | Sales Director / Marketing Director / Dealer Development Manager | Premium motor yacht brand likely to engage with high-value boating audiences and industry partners. |
| 5 | Beneteau | beneteau.com | Country Manager / Dealer Manager / Product Marketing Manager | Major sail and motor boat manufacturer with broad consumer and dealer demand across Europe. |
| 6 | Jeanneau | jeanneau.com | Sales Manager / Brand Manager / Distributor Manager | Strong fit for sailing and motorboat buyers, dealer networks, and marine accessories. |
| 7 | Bavaria Yachts | bavariayachts.com | Export Manager / Sales Manager / Channel Partnerships Manager | Large European boat brand with cross-border buyer and dealer interest. |
| 8 | Mercury Marine | mercurymarine.com | Marine Sales Manager / Dealer Development Manager / OEM Partnerships Manager | Key engine and propulsion player, highly relevant to boat builders, retailers, and service networks. |
| 9 | Volvo Penta | volvopenta.com | Regional Sales Manager / Technical Sales Manager / Business Development Manager | Strong fit for propulsion, marine power systems, and boatbuilder partnerships. |
| 10 | Garmin Marine | garmin.com | Marine Product Manager / Channel Sales Manager / Dealer Account Manager | Excellent fit for navigation, electronics, connected boating, and premium consumer marine tech. |
| 11 | Raymarine | raymarine.com | Sales Director / Product Marketing Manager / Distributor Manager | Marine electronics brand with strong trade-show interest and dealer network development. |
| 12 | Navico Group | navico.com | Account Manager / OEM Sales Manager / Marine Category Manager | Relevant for navigation, fishfinding, marine electronics, and boatbuilder integration. |
| 13 | MarineMax | marinemax.com | Dealer Principal / Purchasing Manager / Brokerage Director | High-value yacht and boat retail group with strong demand for inventory, brokerage, and customer leads. |
| 14 | Dufour Yachts | dufour-yachts.com | Sales Director / Export Manager / Dealer Manager | European sailing brand aligned with premium boat buyers and brokerage audiences. |
| 15 | Lürssen | luerssen.com | Procurement Manager / Supplier Development Manager / Project Director | Superyacht builder with high-value supplier, engineering, and project sourcing relevance. |
| 16 | Saxdor Yachts | saxdoryachts.com | Head of Sales / Growth Manager / Dealer Network Manager | Fast-growing European boat brand with strong market expansion and dealer engagement needs. |
| 17 | Brunswick Corporation | brunswick.com | Marine Business Development Manager / Channel Sales Director | Large marine group with many product lines across boats, propulsion, and marine accessories. |
| 18 | Quick Group | quickgroup.com | Export Manager / Key Account Manager / Product Manager | Strong marine equipment supplier fit for anchors, thrusters, and onboard systems. |
| 19 | Riviera | riviera.com.au | International Sales Manager / Brand Manager / Dealer Development Manager | Luxury boat brand with global distribution and premium buyer appeal. |
| 20 | Holland Boat | hollandboat.nl | Managing Director / Sales Manager / Operations Manager | Local marine player with direct relevance to Dutch buyers, dealers, and service providers. |
Top 5 best samples to send first: Feadship, Oceanco, Princess Yachts, Beneteau, and Mercury Marine. These give a strong mix of luxury yacht building, dealer activity, propulsion systems, and premium marine demand.
5️⃣ Job profiles, industries & event type
This event is best approached through a combination of marine commerce, luxury buyer profiles, technical product buyers, and channel partners. Since it is a boating and marine show, the most useful contacts often sit in sales, procurement, purchasing, product management, dealer development, and operations.
Best job profiles to target:
- Managing Director
- Sales Director
- Commercial Director
- Procurement Manager
- Purchasing Manager
- Category Manager
- Product Manager
- Dealer Development Manager
- Distributor Manager
- Regional Sales Manager
- Export Manager
- Business Development Manager
- Yacht Broker / Brokerage Director
- Marina Operations Manager
- Marine Service Manager
- Technical Sales Manager
- OEM Partnerships Manager
- Supplier Relations Manager
- Marketing Director
- Brand Manager
Best industry filters to use:
- Shipbuilding
- Maritime
- Leisure, Travel & Tourism
- Luxury Goods & Jewelry
- Automotive
- Machinery
- Manufacturing-related sectors through company keyword logic
- Retail
- Consumer Goods
- Transportation/Trucking/Railroad
- Import & Export
- Wholesale
- Facilities Services
- Construction
- Design
- Electrical/Electronic Manufacturing
- Environmental Services
- Information Technology & Services for marine tech providers
Event type angle: The show is a marine and boating trade-consumer hybrid. That means the buyer list should be split into commercial buyers, product decision-makers, retail distributors, service providers, and premium end users. It is not just a leisure event; it has serious business potential for marine equipment, propulsion, accessories, electronics, financing, refit, and brokerage.
6️⃣ Estimated attendance / expected footfall
Estimated attendance: Usually several thousand to a strong five-figure range depending on edition scale, marketing reach, weather, exhibitor count, and boat lineup. The event tends to perform well because marine shows draw a concentrated audience of serious prospects rather than casual visitors only.
Practical buyer interpretation: Even if the total footfall includes many consumers and enthusiasts, the actual commercially useful audience is high because boating events attract people who are already in the market or actively connected to marine purchasing decisions. That makes the event valuable for both lead generation and account-based sales targeting.
7️⃣ Key focus areas & buyer engagement
The event’s strongest themes revolve around premium boating, in-water product demonstrations, marine innovation, and direct sales conversations. Buyers typically attend to compare products, inspect quality, evaluate performance, and discuss purchase or partnership opportunities.
Key focus areas:
- Motor yachts, sailing yachts, and leisure boats
- Boat brokerage and direct boat sales
- Marine engines and propulsion systems
- Navigation, electronics, and onboard connectivity
- Boat safety and maintenance
- Accessories, outfitting, and aftersales products
- Marina services and berth solutions
- Watersports equipment and rental ecosystems
- Luxury lifestyle and premium consumer marine products
- Refit, repair, customization, and technical services
Buyer engagement angle: This event works best when framed as a high-intent marine buyer database. The most valuable people are not just casual visitors; they are boat owners, dealers, importers, brokers, purchasing managers, marina operators, and marine brand representatives. If your client sells marine-related products, services, logistics, financing, software, accessories, or premium equipment, this event can be a strong fit.
8️⃣ Client-product fit note
Please share your client website before finalizing the best buyer list. The right target accounts for this event depend heavily on what the client sells.
Examples of how the buyer list changes by product:
- If your client sells marine electronics, target boat builders, distributors, yacht brokers, and navigation brands.
- If your client sells luxury services or financing, target yacht brokers, premium boat dealers, and high-net-worth buyer channels.
- If your client sells maintenance, coatings, safety, or spare parts, target shipyards, service centers, and marina operators.
- If your client sells software, CRM, booking, or fleet tools, target marina groups, boat rental companies, and dealer networks.
- If your client sells premium consumer goods, target boat owners, brokers, and marine lifestyle brands.
Once you share the client website, I can review it and refine the sample buyer list around the exact product fit, likely budget level, and best target titles.
9️⃣ Best industry suggestions based on the industry list
For this event, the most relevant industry selections from your list are:
- Shipbuilding
- Maritime
- Luxury Goods & Jewelry
- Leisure, Travel & Tourism
- Retail
- Wholesale
- Import & Export
- Machinery
- Automotive
- Electrical/Electronic Manufacturing
- Construction
- Design
- Consumer Goods
- Transportation/Trucking/Railroad
- Facilities Services
- Information Technology & Services
- Environmental Services
- Logistics & Supply Chain
Final recommendation
HISWA te water 2026 is a strong event for marine, boating, yachting, and premium leisure buyers. It is especially useful for companies looking to reach boat buyers, marine brands, dealers, distributors, brokers, shipyards, service providers, and luxury consumers in the Netherlands and broader European market.
Quality rating for B2B attendee-list sales: 8.5/10
The event scores highly because it combines high-value consumer intent with real industry decision-makers. The only caution is that some of the audience is enthusiast-led, so filtering by job title, company type, and buyer intent is essential for a strong lead list.
Best buyer segments to collect:
- Boat and yacht buyers
- Marine dealers and distributors
- Yacht brokers
- Shipyards and boat builders
- Marine equipment suppliers
- Engine and propulsion companies
- Marina operators
- Luxury marine brands
- Marine service and refit businesses
- Watersports and boating retail brands
Next step: Please send your client website, and I will tailor the buyer recommendations to the exact product, target titles, best-fit industries, and the most valuable companies to prioritize from this event.
Data sheet
| Event Name | HISWA te water 2026 |
| Event Date | 2 September 2026 – 6 September 2026 (user-supplied; official 2026 confirmation should be checked on the organizer site) |
| Event Status | Upcoming |
| Venue | Bataviahaven Marina |
| City | Lelystad |
| State / Region | Flevoland / Lelystad |
| Country | Netherlands |
| Organizer | Historical editions are associated with the HISWA / Dutch recreational marine ecosystem; current-edition organizer confirmation recommended. |
| Official Event Website | hiswatewater.nl |
| Event Type | In-water boat show / marine trade and consumer event / yachting and watersports exhibition |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Industrial Engineering; Auto & Automotive; Business Services |
| Audience Reach | National with selective international relevance across the Benelux and broader European leisure-marine market |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Historical positioning suggests a multi-thousand hybrid audience of private buyers and marine trade professionals. |
| Attendance Data Reliability | Estimated / historical-market positioning only unless the 2026 organizer releases official figures |
| Main Purpose of Event | To connect boat brands, dealers, yacht brokers, marine equipment suppliers, marina and service providers, and serious leisure-marine buyers for vessel sales, equipment sourcing, partnership development, service procurement, and brand visibility. |
HISWA te water is positioned as one of the Netherlands’ most important in-water boat shows, bringing together the recreational boating and yachting ecosystem in a marina-based live viewing environment. The event format typically supports vessel demonstrations, brand discovery, equipment sourcing, marina and maintenance conversations, and direct access to premium leisure-marine decision-makers.
From a lead-generation and buyer-profiling perspective, the show matters because it attracts a blended audience: affluent private boat buyers, boat dealers, distributors, charter and marina operators, technical marine suppliers, service specialists, finance and insurance partners, and broader marine-industry stakeholders. This makes the event commercially useful not only for retail boat sales, but also for aftermarket, refit, propulsion, marine electronics, berthing, marina services, and B2B supplier outreach.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Private boat buyers / yacht owners | Affluent households, HNWI leisure buyers, sailing and motorboat enthusiasts | Direct purchase decisions for new boats, used boats, upgrades, refits, berthing, insurance, and maintenance | Core end-customer segment for vessel brands, brokers, financing providers, and aftermarket suppliers |
| Boat dealers and distributors | Regional marine dealerships, importers, exclusive brand distributors | Evaluate products, represent brands, source inventory, expand supplier relationships | High-value B2B channel partners for manufacturers and component brands |
| Yacht brokers | Brokerage houses, pre-owned vessel specialists, luxury marine advisors | Influence brand consideration, resale pathways, buyer qualification, and deal flow | Useful for referral partnerships, inventory turnover, and premium lead introductions |
| Marina operators and harbor managers | Marinas, yacht clubs, berthing facilities, waterfront operators | Source docking systems, maintenance services, utilities, safety, access control, and customer amenities | Strong buyers for infrastructure, facilities, software, and operations solutions |
| Shipyards and refit specialists | Boat builders, repair yards, refit workshops, technical marine service firms | Specify equipment, source components, contract specialist services, compare technologies | Relevant for engines, electronics, composites, coatings, interiors, and technical supplies |
| Marine equipment procurement teams | Importers, distributors, chandlers, equipment retailers, integrators | Product sourcing, category expansion, supplier assessment, pricing and exclusivity negotiations | Important for wholesale and recurring product placement |
| Charter and leisure operators | Boat rental firms, sailing schools, tourism operators, watersport businesses | Buy fleet vessels, safety equipment, booking tech, maintenance services, and accessories | Practical volume buyers with repeat purchasing needs |
| Marine finance and insurance partners | Specialist lenders, insurers, brokers, wealth-linked marine advisors | Enable purchases and advise buyers on ownership lifecycle costs | Useful cross-sell and partnership segment for boat brands and brokers |
| Marine technology leaders | Navigation, propulsion, electrification, onboard systems, safety-tech firms | Influence technical specification and integration choices | High relevance for software, electronics, power systems, and retrofit solutions |
| Industry associations and media | Marine associations, boating press, trade publications, influencers | Shape awareness, market credibility, and launch visibility | Useful for amplification, PR, category visibility, and partnership development |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Lelystad | Host-city marina visitors, regional marine professionals, local service providers | Medium | Strong local relevance because of the marina-based setting and direct on-water access |
| Flevoland and IJsselmeer boating corridor | Boat owners, marinas, watersport operators, nearby dealers and service companies | High | Natural feeder market for sailing, motorboating, berthing, and technical marine services |
| Randstad business hubs | Amsterdam, Utrecht, Rotterdam, The Hague corporate and affluent private buyers | High | Important source of premium leisure buyers, finance partners, and marine commerce activity |
| National Netherlands market | Dealers, brokers, importers, yacht owners, marine retailers, shipyards | Very High | Primary reach level for the event based on Dutch market positioning |
| Benelux and nearby European markets | Belgium, Germany, and selected European marine buyers and brands | Medium | Cross-border attendance is plausible due to geographic proximity and boating-market overlap |
| Broader international | Selective premium brands, technical suppliers, and brokerage networks | Low to Medium | International relevance exists, but the event appears more nationally anchored than globally scaled |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is best treated as a major Dutch boating-market show with strong domestic buyer and trade relevance. |
| Regional / International | Secondary relevance | There is likely additional pull from nearby Benelux and European marine markets, particularly for premium boats and technical suppliers. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Bataviahaven | Marina / harbor operator | Host-venue ecosystem participant with relevance for berthing, harbor operations, marina services, and waterfront infrastructure | bataviahaven.nl | Harbor Manager, Marina Operations Manager, Facilities Manager | Confirmed Government / Procurement Organization |
| Royal Huisman | Shipyard / yacht builder | Relevant for premium marine sourcing, subcontracting, refit, and technical supplier outreach within the Dutch yacht ecosystem | royalhuisman.com | Procurement Manager, Technical Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Feadship | Superyacht builder / marine buyer | High-value buyer for marine technologies, specialist materials, outfitting, and services in the Dutch yachting supply chain | feadship.nl | Category Manager, Procurement Lead, Project Buyer | Strong Market Fit, Attendance Not Confirmed |
| Heesen Yachts | Yacht builder / technical buyer | Relevant for marine components, propulsion, interiors, engineering, and refit-related procurement discussions | heesenyachts.com | Purchasing Manager, Engineering Director, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Contest Yachts | Sailing yacht builder | Direct relevance for sailing-market procurement, premium customer introductions, and Dutch marine distribution networks | contestyachts.com | Commercial Director, Procurement Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Linssen Yachts | Motor yacht manufacturer | Suitable buyer for production components, dealer partnerships, marina and aftersales solutions | linssenyachts.com | Purchasing Manager, Dealer Development Manager, After Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| De Valk Yacht Brokers | Yacht brokerage | Relevant for resale market activity, premium buyer introductions, and marine services partnerships | devalk.nl | Managing Broker, Sales Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Jachtmakelaardij Kappers | Boat brokerage / dealer | Relevant for brokerage traffic, boat-buying leads, and owner-service referrals in the Netherlands market | kappers.nl | Broker, Commercial Manager, Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Kempers Watersport | Dealer / distributor / watersport retailer | Relevant channel buyer for inventory, accessories, propulsion, and marine equipment sourcing | kemperswatersport.nl | Buyer, Category Manager, Managing Director | Strong Market Fit, Attendance Not Confirmed |
| Nautisch Kwartier Stavoren | Marina / service operator | Relevant for marina operations procurement, harbor services, utilities, access, and maintenance purchasing | nautischkwartierstavoren.nl | Operations Manager, Harbor Master, Facilities Buyer | Strong Market Fit, Attendance Not Confirmed |
| Port Adhoc Nederland | Marina and berth network operator | Useful target for berth-tech, customer systems, services, and marina commercial partnerships | port-adhoc.com | Country Manager, Operations Manager, Partnership Manager | Strong Market Fit, Attendance Not Confirmed |
| Boarnstream Yachting | Builder / charter / brokerage-related marine operator | Relevant for vessel sourcing, maintenance, customer upgrades, and fleet-related buying needs | boarnstream.com | Commercial Director, Fleet Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Managing Director / Owner | Executive | C-Level / Owner | Common final decision-maker in dealerships, brokers, marinas, and specialist marine firms. |
| 2 | Commercial Director / Sales Director | Sales | Director | Important for dealership partnerships, premium customer conversion, and channel expansion. |
| 3 | Procurement Manager | Procurement | Manager | Key buyer for components, materials, equipment, services, and marine infrastructure. |
| 4 | Category Manager / Buyer | Merchandising / Procurement | Manager | Relevant for retail marine products, chandlery lines, accessories, and stocking decisions. |
| 5 | Supply Chain Director | Supply Chain | Director | Influences sourcing continuity, vendor approvals, and logistics frameworks. |
| 6 | Technical Director / Engineering Manager | Engineering | Director / Manager | Critical for specification-led sales in propulsion, electronics, safety, and onboard systems. |
| 7 | Marina Operations Manager / Harbor Master | Operations | Manager | Strong target for marina systems, facilities, safety, access, and harbor technology. |
| 8 | After Sales Manager / Service Manager | Service | Manager | Useful for maintenance contracts, refit services, spare parts, and customer lifetime value programs. |
| 9 | Partnerships Manager | Business Development | Manager / Director | Relevant for co-marketing, marina tie-ups, distribution, and referral ecosystems. |
| 10 | Fleet Manager | Operations | Manager | Relevant for charter, training, and operational vessel buyers needing repeat procurement. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Maritime | Direct fit for marine operations, boat services, and nautical businesses | Marinas, service operators, marine specialists |
| 2 | Leisure, Travel & Tourism | Relevant to charter, leisure boating, tourism-linked operators, and watersport businesses | Charter fleets, boating tourism, rental businesses |
| 3 | Mechanical or Industrial Engineering | Strong fit for builders, refit firms, and equipment buyers | Technical sourcing and OEM supply |
| 4 | Luxury Goods & Jewelry | Useful for premium yacht and affluent leisure-buyer targeting | Luxury buyer partnerships and premium sales |
| 5 | Retail | Fits chandlery, accessory, and watersport product channels | Category buyers and stockists |
| 6 | Wholesale | Relevant for distributors, marine importers, and trade resellers | Dealer and distributor outreach |
| 7 | Import & Export | Good fit for international boat and equipment distribution | Cross-border dealer and sourcing relationships |
| 8 | Transportation/Trucking/Railroad | Relevant for specialized boat transport and logistics support providers | Transport and movement of vessels/equipment |
| 9 | Electrical/Electronic Manufacturing | Useful for marine electronics, onboard systems, navigation, and power suppliers | Technical specification selling |
| 10 | Oil & Energy | Relevant where propulsion, fuel, charging, and dockside utilities are involved | Energy systems, marine fueling, electrification |
| 11 | Information Technology & Services | Supports marina software, booking systems, navigation platforms, and digital operations | Marina-tech and operator solutions |
| 12 | Consumer Goods | Relevant for boating lifestyle products and onboard equipment categories | Accessory and lifestyle product sales |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Unconfirmed | Current-year figure not identified in this brief | Use organizer updates for any sales claim involving volume |
| Exhibitor count | Not publicly confirmed in this brief | Unconfirmed | Official exhibitor directory should be checked when released | Potentially strong source for prospecting once the 2026 list is live |
| Buyer count | Not publicly confirmed | Unconfirmed | No public buyer-registration data identified in this brief | Event appears to be a hybrid consumer-and-trade show rather than a pure hosted-buyer event |
| Speaker count | Agenda structure not confirmed | Unconfirmed | Official program should be checked closer to the event | The core draw is usually product display and live boat viewing rather than conference scale |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official sponsor page should be reviewed | Useful indicator of ecosystem depth once published |
| Historical attendance context | Multi-thousand audience likely based on the show’s market position | Estimated | Historical / prior-year market perception only | Do not use as an official attendee claim without organizer confirmation |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Boat purchasing | Compare brands, layouts, performance, ownership costs | Live walkthroughs, side-by-side comparison, finance conversations | Boat brands, brokers, finance, insurance, ownership support |
| Marine equipment sourcing | Engines, navigation, safety, onboard systems, accessories | Dealer meetings, technical demos, procurement discussions | Electronics, propulsion, hardware, deck gear, chandlery products |
| Marina and harbor operations | Berthing systems, utilities, safety, customer management | Operations-led B2B conversations with marinas and harbor managers | Facilities tech, marina software, access control, dock equipment |
| Refit and aftersales | Maintenance, upgrades, interiors, service contracts, spare parts | Post-sale retention and technical service positioning | Refit specialists, service vendors, maintenance platforms |
| Watersports and leisure lifestyle | Add-on products, comfort, performance, recreation | Cross-sell to private owners and tourism-linked operators | Consumer products, outfitting, premium accessories |
| Marine technology and electrification | Efficiency, navigation, sustainability, power systems | Technical-sales discussions with builders, owners, and operators | Energy systems, onboard electronics, digital monitoring, retrofit solutions |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for marine, marina, luxury leisure, aftermarket, and technical supplier outreach. |
| Decision-maker availability | High | The event format typically attracts owners, commercial leads, and operational decision-makers. |
| Data collection potential | Medium | Good if exhibitor directories, marina lists, and lead-capture tools are used; weaker if relying on public attendee disclosure alone. |
| Apollo targeting potential | High | Industry and title targeting is practical across maritime, leisure, wholesale, engineering, and marina operations profiles. |
| Geographic targeting potential | High | Netherlands-first targeting is clear, with expansion into Belgium and Germany where relevant. |
| Best outreach approach | High | Use a combination of event-led messaging, marina ecosystem relevance, and ownership/operations ROI. |
| Overall lead quality | High | Especially strong for premium B2B/B2C crossover suppliers in the marine sector. |
| Best use case | B2B outreach + buyer profiling | Ideal for account-based prospecting, dealer/distributor targeting, marina-operator outreach, and technical supplier introductions. |
| Limitations / risks | Medium | Public attendee list visibility may be limited; avoid claiming attendance without current official confirmation. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Maritime; Leisure, Travel & Tourism; Mechanical or Industrial Engineering; Wholesale; Retail; Import & Export; Electrical/Electronic Manufacturing; Information Technology & Services | Build the core marine and marina buyer universe |
| Departments | Procurement; Operations; Engineering; Sales; Business Development; Facilities | Focus on practical buying and specification influence roles |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Reach both top decision-makers and operational buyers |
| Job titles | Managing Director, Owner, Procurement Manager, Purchasing Manager, Category Manager, Commercial Director, Technical Director, Engineering Manager, Marina Manager, Harbor Master, Operations Manager, Service Manager, Fleet Manager | Prioritize likely buying and approval roles |
| Geography | Netherlands first; then Belgium and Germany | Match the event’s strongest likely attendance footprint |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1000+ | Capture independent brokers through large yacht builders and marine groups |
| Keywords | yacht, boat, marina, watersport, shipyard, brokerage, refit, harbor, berthing, navigation, propulsion, marine electronics | Improve niche relevance inside broader industries |
| Technologies, if relevant | CRM, booking software, marina management software, navigation electronics, charging / energy systems | Best for software or technical supplier campaigns |
| Revenue range, if relevant | Mid-market to upper mid-market; premium niche operators | Useful when targeting higher-value marine buyers |
| Company type | Private companies; family-owned marine businesses; selected public groups where relevant | Reflects how much of the marine ecosystem is privately held |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| HISWA te water official website | Official event website | Primary source for event identity, official updates, dates, exhibitor information, and visitor guidance | High |
| Bataviahaven | Official venue / marina website | Venue identity and marina context in Lelystad | High |
| Municipality of Lelystad | Government / city website | Location validation for city and region context | High |
| HISWA association / ecosystem website | Industry association source | Historical and ecosystem context for the Dutch recreational marine sector | High for sector context; current-edition organizer details should still be checked |
| User-supplied event brief | Provided input | Start date, end date, city, country, and venue used in this draft datasheet | Medium until organizer confirmation is checked |
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