Hi & Fi Asia-China 2026
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About this event
Hi & Fi Asia-China 2026
Event type: Functional ingredients, food ingredients, nutraceuticals, health ingredients, natural extracts, beverage ingredients, flavor/fragrance supply chain, formulation, innovation and sourcing expo
Estimated attendance: Typically a large-scale regional-to-global B2B sourcing event with strong buyer density from food, beverage, nutrition, supplement, health and ingredient sectors. Final attendance can vary by year and co-located events, but this show is generally considered a high-value trade event for ingredients procurement and product development teams.
Event overview
Hi & Fi Asia-China 2026 is a major trade show for the ingredients ecosystem, connecting suppliers, manufacturers, distributors, formulators, R&D teams, procurement leaders, and commercial decision-makers who buy or influence ingredient sourcing for food, beverage, dietary supplements, nutraceuticals, functional foods, health products, and related consumer goods. This is not a consumer-facing expo in the traditional sense; it is a serious B2B sourcing, networking, and product-development platform where the most valuable attendees are the commercial buyers behind formulation, development, and purchasing decisions.
1️⃣ Who attends (buyers / attendees)
The core audience is made up of buyers and influencers from companies that formulate, manufacture, package, distribute, or commercialize food, beverage, health, and nutrition products. The best attendees to target are not general visitors, but professionals with direct or indirect purchasing influence.
- Ingredient procurement managers and sourcing managers
- R&D leaders, product development managers, and formulation scientists
- Nutrition and regulatory affairs professionals
- Category managers in food, beverage, supplements, and health products
- Quality assurance and quality control managers
- Brand owners and private label product teams
- Manufacturing directors and operations leaders
- Distributors and ingredient traders
- Retail and e-commerce product development teams
- Clinical nutrition, functional foods, and wellness product specialists
Because the event focuses on ingredients, the best “buyer” is often a multi-functional decision-maker: a procurement manager may be looking for price and supply stability, while an R&D leader is looking for technical functionality, clean-label positioning, or performance claims.
2️⃣ Where the show is happening + attendee geographic origin
Hi & Fi Asia-China is held in China, typically in a major commercial exhibition city such as Shanghai, depending on the year and venue scheduling. That matters because China is both a massive manufacturing hub and a major sourcing market for ingredients, finished products, and contract manufacturing.
Attendee geographic origin: The audience is usually a blend of local Chinese buyers, regional Asia-Pacific attendees, and international visitors from global ingredient suppliers, exporters, distributors, and multinational brand teams. Buyers often come from mainland China, Hong Kong, Taiwan, Japan, South Korea, Singapore, Thailand, Vietnam, Malaysia, Indonesia, India, Europe, and North America.
Best geographic targeting:
- China mainland buyers and manufacturers
- Asia-Pacific sourcing and product development teams
- Global brands sourcing from China and Asia
- Export-focused ingredient suppliers
- Multinational food, beverage, and supplement companies with regional offices
3️⃣ Audience reach
Reach type: Global, with a very strong Asia-Pacific and China-centric buying base.
This event is especially useful for lead generation if the client sells into supply chain, sourcing, formulation, or product innovation in food and wellness. The audience is not limited to one country, and the show is relevant to companies looking for cross-border procurement, international ingredient sourcing, or export opportunities.
4️⃣ Sample buyer company names + websites
Below are example buyer-style companies that are highly relevant for attendee-list targeting. These are the kinds of organizations that typically attend or have strong buying relevance to this event. The list includes ingredient manufacturers, food and beverage companies, nutrition brands, supplement companies, and large-scale product developers.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Nestlé | nestle.com | Global Procurement Manager, R&D Director, Product Development Manager | Large multinational food and nutrition company with ongoing ingredient sourcing and formulation needs. |
| 2 | PepsiCo | pepsico.com | Ingredient Sourcing Manager, Beverage R&D Manager | Strong fit for beverage ingredients, flavor systems, functional formulations, and innovation sourcing. |
| 3 | The Coca-Cola Company | coca-colacompany.com | Category Manager, Beverage Innovation Lead | Major buyer for beverage ingredients, sweeteners, flavors, functional additives, and packaging-linked innovation. |
| 4 | Unilever | unilever.com | Procurement Manager, R&D Formulation Lead | Relevant across food, nutrition, and consumer product ingredients, especially global sourcing teams. |
| 5 | Danone | danone.com | Nutrition Innovation Manager, Ingredient Procurement Lead | Excellent fit for dairy, nutrition, health ingredients, and functional product development. |
| 6 | ADM | adm.com | Business Development Director, Ingredient Commercial Manager | Ingredient supplier and buyer ecosystem company with strong relevance to this sector. |
| 7 | Archer Daniels Midland | adm.com | Regional Sales Director, Category Development Manager | Active in ingredient sourcing, nutrition solutions, and food ingredient commercialization. |
| 8 | Cargill | cargill.com | Procurement Director, Product Application Scientist | Deep involvement in food ingredients, sweeteners, starches, oils, proteins, and formulation support. |
| 9 | Ingredion | ingredion.com | Applications Manager, Innovation Lead | Highly relevant to functional ingredients, texturizers, starches, and clean-label formulations. |
| 10 | DSM-Firmenich | dsm-firmenich.com | Flavors/Fragrances Manager, Nutritional Solutions Lead | Strong buyer for nutrition, health ingredients, flavors, and formulation partnerships. |
| 11 | Herbalife | herbalife.com | Product Development Manager, Quality and Compliance Lead | Supplement and wellness brand with ingredient and formulation sourcing needs. |
| 12 | Amway | amway.com | Category Manager, Nutritional Product Manager | Health and nutrition product company with recurring demand for ingredients and formulation inputs. |
| 13 | Abbott | abbott.com | Senior Product Development Scientist, Procurement Manager | Relevant for nutrition, medical nutrition, and health product ingredients. |
| 14 | Glanbia Nutritionals | glanbianutritionals.com | Business Development Manager, Technical Sales Manager | Strong match for sports nutrition, functional health, protein, and ingredient innovation. |
| 15 | Bright Dairy | brightdairy.com | R&D Manager, Ingredient Purchasing Manager | China-based dairy and nutrition company with direct fit for local sourcing and product development. |
| 16 | Yili Group | yili.com | Procurement Director, New Product Development Manager | Major China-based food and dairy buyer with strong ingredient and innovation relevance. |
| 17 | Fonterra | fonterra.com | Ingredient Solutions Manager, Technical Account Manager | Dairy ingredients and nutrition solutions buyer with global and APAC sourcing needs. |
| 18 | Tate & Lyle | tateandlyle.com | Application Scientist, Sales Director | Strong buyer/supplier hybrid with focus on food ingredients, sweeteners, and formulation support. |
Top 5 best sample buyers to send first: Nestlé, PepsiCo, Coca-Cola, Danone, and Ingredion. These companies represent a strong mix of food, beverage, nutrition, innovation, and ingredient sourcing budgets.
5️⃣ Job profiles, industries & event type
For attendee-list targeting, the most valuable contacts are usually in procurement, R&D, and product development. Titles may vary by company size and geography, but the decision-making logic is similar.
Best job profiles to target
- Procurement Manager / Sourcing Manager / Strategic Sourcing Manager
- Ingredient Buyer / Raw Material Buyer
- R&D Director / Product Development Director
- Formulation Scientist / Senior Scientist
- Innovation Manager / New Product Development Manager
- Category Manager / Commodity Manager
- Technical Services Manager / Applications Manager
- Quality Assurance Manager / Regulatory Affairs Manager
- Nutrition Manager / Clinical Nutrition Lead
- Business Development Manager / Commercial Manager
- Supply Chain Manager / Operations Director
- Private Label Product Manager
Best industries to use from your industry list
Based on the industry list you provided, the strongest filters for this event are:
- Food & Beverages
- Food Production
- Pharmaceuticals
- Biotechnology
- Health, Wellness & Fitness
- Hospital & Health Care
- Medical Devices
- Cosmetics
- Retail
- Wholesale
- Import & Export
- International Trade & Development
- Research
- Market Research
- Management Consulting
- Packaging & Containers
- Chemicals
If the client sells ingredients, formulations, supplements, extracts, flavors, or food-tech solutions, these industries help you reach both direct buyers and the companies influencing ingredient decisions.
6️⃣ Estimated attendance / expected footfall
While the exact number depends on the specific edition, co-located features, and market conditions, this event is generally considered a strong-volume B2B show with a meaningful mix of exhibitors, buyers, distributors, and technical visitors.
- Expected footfall: High B2B attendance, typically in the thousands
- Buyer density: Very strong compared to general consumer events
- Best leads: Procurement, R&D, product development, and commercial teams
- Lead quality: High for ingredient, formulation, and sourcing businesses
For list-selling purposes, this is a premium database opportunity because the event attracts people who actually influence what gets purchased, formulated, or imported.
7️⃣ Key focus areas & buyer engagement
The show’s commercial value comes from its combination of sourcing, education, innovation, and deal-making. Buyers attend to discover new suppliers, compare ingredient performance, evaluate pricing, explore product claims, and meet technical experts.
Key focus areas
- Functional food ingredients
- Nutraceuticals and dietary supplements
- Plant-based and clean-label solutions
- Protein, fiber, sweeteners, and taste systems
- Natural extracts, botanical ingredients, and actives
- Beverage formulation and flavor enhancement
- Health and wellness product innovation
- Quality, compliance, and regulatory positioning
- Supply chain resilience and ingredient traceability
- Export, import, and international sourcing partnerships
Buyer engagement angle
The strongest engagement strategy is to segment buyers by use case. A procurement lead wants reliable suppliers, pricing, and volume capability. An R&D lead wants technical function, clean-label benefits, and formulation support. A nutrition lead wants efficacy, compliance, and product positioning. A commercial lead wants margin, differentiation, and market fit.
So the most effective list approach is not to sell the event as a general attendee list. It should be positioned as a highly targeted database of ingredient procurement, innovation, formulation, and product-development professionals.
8️⃣ Client product fit note
To identify the best buyers for your client, I need to review your client’s website first. The strongest targets depend entirely on what the client sells.
- If your client sells ingredients, target procurement managers, R&D heads, product development teams, and sourcing directors.
- If your client sells testing, lab, or compliance services, target quality assurance, regulatory affairs, and R&D departments.
- If your client sells packaging, target brand owners, private label teams, and operations/procurement leaders.
- If your client sells software or technology, target innovation teams, manufacturing directors, and digital transformation leaders.
- If your client sells distribution or trade services, target importers, exporters, wholesalers, and regional sourcing offices.
Once you share the client website, I can refine the target companies, job titles, and best-fit industry filters much more accurately.
9️⃣ Final recommendation
This is a strong event for attendee-list acquisition if your client sells into food, beverage, supplements, nutrition, ingredient sourcing, formulation, packaging, or health-product innovation. It is especially valuable for buyer intelligence because the attendee mix is commercially relevant, technically informed, and strongly tied to purchasing and product development.
Best use cases:
- Ingredient supplier lead generation
- Food and beverage manufacturing outreach
- Nutrition and supplement product development targeting
- Regulatory and quality-focused lead lists
- International sourcing and distributor outreach
Overall buyer fit rating: 9/10 for ingredient, food, nutrition, and formulation-related clients.
Recommended next step
Please send your client website, and I will review it and tell you the best buyer companies, best titles, and best industry filters for this event based on the client’s exact product offering.
Data sheet
| Event Name | Hi & Fi Asia-China 2026 |
| Event Date | 15 June 2026 - 17 June 2026 |
| Event Status | Upcoming |
| Venue | National Exhibition and Convention Center (NECC) |
| City | Shanghai |
| State / Region | Shanghai |
| Country | China |
| Organizer | Informa Markets / Fi Global event platform (organizer branding should be re-verified on the official 2026 event page) |
| Official Event Website | figlobal.com/asia-china/en/home.html |
| Event Type | B2B ingredients, functional ingredients, nutraceuticals, health ingredients, natural extracts, beverage ingredients, flavor and fragrance supply chain, formulation, sourcing and innovation trade show |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Medical & Pharma; Wellness, Health & Fitness; Packing & Packaging |
| Audience Reach | Global event brand with strong China and Asia-Pacific buyer concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Current-year attendance not confirmed. Market scale assessment based on official event positioning and historical brand strength. |
| Main Purpose of Event | To connect ingredient suppliers with food, beverage, nutrition, health product, supplement and formulation buyers for sourcing, R&D, product development, partnerships and market expansion. |
Hi & Fi Asia-China 2026 is a B2B sourcing and innovation event focused on food ingredients, health ingredients, nutraceuticals, natural extracts, beverage inputs, flavor systems and related formulation solutions. The event is positioned around supply-side discovery and buyer-seller engagement rather than consumer retail traffic, making it especially relevant for procurement teams, formulators, manufacturers, product developers and commercial leaders.
The event matters because ingredient selection directly affects product performance, regulatory compliance, cost structure, differentiation and speed to market across food, beverage and nutrition sectors. For lead generation teams, this is a strong environment for identifying decision-makers involved in sourcing, formulation, private label development, co-manufacturing, brand expansion and distribution partnerships across China and wider Asia.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Ingredient procurement and sourcing teams | Food and beverage manufacturers, supplement producers, nutraceutical brands, contract manufacturers | Evaluate suppliers, pricing, quality systems, origin, compliance and supply continuity | Primary commercial buyer group for ingredient vendors and solution providers |
| R&D and formulation teams | Functional food developers, beverage innovators, flavor houses, health product companies | Influence ingredient selection, dosage, performance claims, formulation compatibility and sensory outcomes | Critical for technical qualification and new product adoption |
| Product and innovation managers | Consumer goods companies, nutrition brands, beverage groups | Guide category roadmap, innovation pipeline and launch priorities | Important for premium ingredients, differentiation and trend-driven solutions |
| Quality, regulatory and compliance leaders | Manufacturers, importers, nutrition companies, ingredient distributors | Review certifications, safety documentation, standards and market-entry compliance | Key gatekeepers in supplier onboarding and approved vendor status |
| Brand owners and commercial leadership | Food, beverage, wellness and nutrition brand groups | Approve supplier strategy, margin structure, positioning and partnership models | High-value targets for strategic supply agreements and innovation partnerships |
| Distributors and importers | Ingredient distributors, specialty importers, channel aggregators | Source new principals, evaluate portfolio expansion and regional distribution rights | Useful for market-entry and scaled regional sales coverage |
| Contract manufacturers and private-label operators | OEM/ODM nutrition and food manufacturers | Buy ingredients for client programs and own-label production | Often purchase in volume and influence multiple downstream brands |
| Operations and supply chain leaders | Large manufacturers and regional production groups | Assess lead times, logistics reliability, dual sourcing and manufacturing fit | Relevant where continuity, scale and cost control are priorities |
| Industry consultants and technical advisors | Food science consultants, regulatory advisors, innovation specialists | Influence supplier recommendations and project specifications | Valuable indirect influence channel for technical selling |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Shanghai | Local and metro-area manufacturers, importers, distributors, brand HQs and regional offices | Very High | Shanghai is a major commercial, trade and innovation center for food, beverage and health product businesses |
| Host region: Yangtze River Delta | Buyers from Jiangsu, Zhejiang and surrounding production hubs | Very High | Strong density of food processing, contract manufacturing, ingredient distribution and export-oriented businesses |
| National China reach | Major manufacturing and brand teams from Guangdong, Beijing, Shandong, Fujian, Sichuan and other provinces | High | Likely to attract sourcing and product teams serving domestic retail, e-commerce and export channels |
| Asia-Pacific reach | Regional buyers from Southeast Asia, Japan, Korea, Australia and wider APAC | Medium to High | Relevant for cross-border ingredient sourcing, distribution and formulation collaboration |
| International supply chain corridors | Europe, North America and global ingredient exporters targeting China and Asia | Medium | Particularly relevant for specialty ingredients, branded actives, extracts and functional systems |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The Fi brand is internationally recognized, and the event is relevant to overseas ingredient suppliers and multinational buyer teams targeting China and Asia. |
| National / Asia-Pacific | Secondary practical reach | In practical prospecting terms, the highest buyer density is likely to come from China plus adjacent Asia-Pacific markets. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Nestle China | Food and nutrition manufacturer | Major buyer of food, beverage and nutrition ingredients with strong R&D and procurement activity in China | nestle.com.cn | Procurement Director, Strategic Sourcing Manager, R&D Director | Strong Market Fit, Attendance Not Confirmed |
| Danone China | Nutrition and dairy buyer | Relevant for specialized nutrition, dairy inputs and health-oriented formulation sourcing | danone.com.cn | Category Procurement Manager, Nutrition R&D Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| PepsiCo China | Beverage and snack manufacturer | High relevance for beverage ingredients, flavor systems and functional formulation inputs | pepsico.com | Procurement Manager, Beverage R&D Lead, Innovation Director | Strong Market Fit, Attendance Not Confirmed |
| The Coca-Cola Company / Coca-Cola China system | Beverage buyer | Important target for sweetening systems, flavor ingredients, wellness beverage inputs and supply partnerships | coca-colacompany.com | Ingredient Sourcing Manager, Procurement Director, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Yili Group | Dairy and nutrition manufacturer | Large-scale buyer of dairy, nutrition and functional ingredient systems in China | yili.com | Procurement Director, Dairy Innovation Manager, Supply Chain Leader | Strong Market Fit, Attendance Not Confirmed |
| Mengniu Dairy | Dairy and functional nutrition buyer | Relevant for proteins, cultures, functional additives and health-positioned product innovation | mengniu.com.cn | Strategic Sourcing Manager, Product Development Director, Quality Director | Strong Market Fit, Attendance Not Confirmed |
| Bright Dairy & Food | Food and dairy manufacturer | Shanghai-based large buyer with local strategic relevance for ingredients and formulation sourcing | brightdairy.com | Procurement Manager, Innovation Manager, Plant Operations Director | Strong Market Fit, Attendance Not Confirmed |
| By-health | Dietary supplement and health products brand | Highly relevant for nutraceutical actives, botanical extracts and functional health ingredients | by-health.com | Ingredient Procurement Manager, Scientific Affairs Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Wahaha | Beverage and food manufacturer | Relevant for beverage systems, sweeteners, flavors and functional beverage ingredients | wahaha.com.cn | Beverage Procurement Manager, Product Innovation Director, Supply Director | Strong Market Fit, Attendance Not Confirmed |
| Want Want China | Food and beverage manufacturer | Potential buyer of flavoring, texturizers, nutritional additions and beverage ingredients | want-want.com | Sourcing Manager, Category Procurement Manager, Product Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Fonterra Greater China | Dairy ingredient and nutrition buyer-side partner target | Relevant where dairy systems, proteins and nutrition formulations intersect with local manufacturing | fonterra.com | Commercial Director, Application Manager, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| JD Health | Health products platform and channel buyer | Relevant for nutraceutical commercialization, brand sourcing and channel expansion discussions | jdhealth.com | Category Manager, Merchandising Director, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Owns supplier selection, negotiation strategy and approved vendor relationships |
| 2 | Procurement Manager | Procurement | Manager | Daily operational buyer for ingredients and packaging-related inputs |
| 3 | Strategic Sourcing Manager | Supply Chain / Procurement | Manager | Targets cost, risk and continuity optimization across supplier base |
| 4 | R&D Director | Research & Development | Director | Drives ingredient qualification, product claims and formulation outcomes |
| 5 | Product Development Manager | Innovation / Product | Manager | Influences ingredient adoption based on launch requirements and consumer trends |
| 6 | Quality Director | Quality / Compliance | Director | Reviews certifications, documentation and supplier compliance readiness |
| 7 | Regulatory Affairs Manager | Regulatory / Compliance | Manager | Important for market access, permissible claims and ingredient approvals |
| 8 | Supply Chain Director | Supply Chain | Director | Focuses on sourcing resilience, lead times and manufacturing continuity |
| 9 | Category Manager | Commercial / Procurement | Manager | Relevant for organized buyers, distributors and retail-linked sourcing teams |
| 10 | Partnerships / Business Development Director | Business Development | Director | Useful for distribution, co-development, licensing and channel expansion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core event fit for food and beverage manufacturers | Ingredient sourcing, reformulation, innovation |
| 2 | Food Production | Covers processing and manufacturing-heavy buyers | Bulk sourcing and plant integration |
| 3 | Pharmaceuticals | Relevant for nutraceuticals and health ingredient overlaps | Functional health product development |
| 4 | Health, Wellness & Fitness | Covers wellness and supplement brand owners | Active ingredients and branded formulations |
| 5 | Consumer Goods | Useful for diversified packaged goods groups | Innovation-led ingredient buying |
| 6 | Import & Export | Relevant for ingredient importers and cross-border traders | Channel building and market entry |
| 7 | Wholesale | Covers specialty distributors and ingredient traders | Principal sourcing and distribution rights |
| 8 | Biotechnology | Relevant for novel ingredients, fermentation and bioactives | Innovation scouting and technical partnerships |
| 9 | Chemicals | Relevant for specialty ingredient intermediates and functional compounds | Technical ingredient sourcing |
| 10 | Packaging & Containers | Useful when event attendees include product launch and commercialization teams | Integrated ingredient-plus-packaging sourcing |
| 11 | Retail | Relevant for private label and merchandising-led health category buyers | Private label and assortment development |
| 12 | Research | Relevant for technical institutes and applied food science groups | Joint development and validation |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not Confirmed | Official organizer materials reviewed at a high level; no verified 2026 figure identified | Treat as a large-scale B2B sourcing event, but do not quote a number without official release |
| Exhibitor count | Not publicly confirmed | Not Confirmed | Current-year exhibitor total not verified | Check official exhibitor directory closer to show date |
| Buyer count | Not publicly confirmed | Not Confirmed | No current-year buyer registration total publicly verified | Buyer density is likely high based on event profile, but number should not be stated as fact |
| Speaker count | Not publicly confirmed | Not Confirmed | Agenda details not fully verified for 2026 | Review official conference agenda when released |
| Sponsor count | Not publicly confirmed | Not Confirmed | Current-year sponsor list not verified | Useful only if sponsorship targeting is part of the outreach strategy |
| Historical attendance | Large-scale historical event brand; exact prior-year figure not stated here without direct official verification | Historical / prior-year evidence | Brand history and long-running Fi platform presence in Asia | Use for qualitative positioning, not numeric quoting |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Functional ingredients | Performance-led ingredients for health, wellness and differentiation | Technical validation meetings with R&D and product teams | Actives, bioactives, fortified systems, application support |
| Nutraceuticals and health ingredients | Clinically relevant, marketable and compliant ingredient inputs | Health claim and formulation discussions | Botanicals, extracts, capsules, blend systems |
| Food and beverage formulation | Taste, texture, shelf life and nutritional balancing | Pilot formulation and application demo conversations | Flavor systems, sweeteners, stabilizers, proteins, fibers |
| Natural extracts and clean label | Natural positioning and transparent sourcing | Origin and certification-led selling | Traceable extracts, organic inputs, label-friendly systems |
| Ingredient sourcing and supply continuity | Stable quality, pricing and logistics resilience | Commercial negotiations and approved supplier onboarding | Bulk supply agreements, regional warehousing, dual-source support |
| Regulatory and compliance readiness | Safe market entry and claim support | Documentation review and standards discussions | COAs, certifications, dossiers, testing and audit support |
| Private label and contract manufacturing | Fast commercialization and outsourced production | OEM/ODM matchmaking and new brand launch conversations | Ingredient systems plus manufacturing support |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event theme directly matches ingredient sourcing, formulation and commercial buyer workflows. |
| Decision-maker availability | High | Procurement, R&D, quality and category leaders are all logically aligned to the event’s value proposition. |
| Data collection potential | Medium | High-value show for lead capture, but official current-year attendee transparency may be limited. |
| Apollo targeting potential | Very High | Strong targeting logic exists across food, beverage, supplements, import/export and wellness sectors. |
| Geographic targeting potential | High | Shanghai plus East China provides an efficient starting cluster, then expand to national and APAC accounts. |
| Best outreach approach | High | Use account-based outreach focused on formulation benefits, compliance support, supply assurance and application expertise. |
| Overall lead quality | Very High | Strong event for B2B attendee list building and buyer profiling, especially for ingredient and nutrition-related suppliers. |
| Best use case | High-fit sourcing and formulation prospecting | Best for outreach to procurement, product development, quality and partnership teams. |
| Limitations / risks | Medium | Do not overstate current-year attendance or named participants where official confirmation is unavailable. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Food Production; Pharmaceuticals; Health, Wellness & Fitness; Consumer Goods; Import & Export; Wholesale; Biotechnology; Chemicals; Packaging & Containers; Retail | Capture the core buyer universe around ingredients, nutrition and commercialization |
| Departments | Procurement, Supply Chain, Research, Product, Operations, Quality Assurance, Regulatory, Business Development | Align outreach to sourcing, approval and technical influence functions |
| Seniority | Manager, Director, VP, Head, CXO where relevant | Prioritize both working buyers and strategic decision-makers |
| Job titles | Procurement Manager, Director of Procurement, Strategic Sourcing Manager, Supply Chain Director, R&D Director, Product Development Manager, Quality Director, Regulatory Affairs Manager, Category Manager, Partnerships Director | Reach the functions most likely to buy or influence ingredient adoption |
| Geography | China first; prioritize Shanghai, Jiangsu, Zhejiang, Guangdong, Beijing, Shandong, Fujian, Sichuan; expand to Singapore, Malaysia, Thailand, Japan, South Korea, Australia if cross-border targeting is relevant | Concentrate on the most probable event-linked sourcing hubs |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ | Covers regional growth brands through multinational manufacturers |
| Keywords | ingredients, nutraceutical, functional food, beverage innovation, food science, health products, botanical extract, formulation, private label, contract manufacturing, dietary supplement | Improve account and contact relevance |
| Revenue range | Mid-market to enterprise where available | Focus on accounts with recurring sourcing budgets and technical teams |
| Company type | Private, Public, Subsidiary, Multinational regional office | Broad enough to capture domestic leaders and global entrants |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Fi Global / Hi & Fi Asia-China official event page | Official event website | Event branding, market positioning, ingredients focus and organizer context | High for event identity; attendance details should still be checked on the exact 2026 edition page |
| Informa Markets | Organizer website | Organizer identity and event platform context | High |
| National Exhibition and Convention Center (Shanghai) | Official venue website | Venue identity and location details | High |
| User-supplied event details | Provided event data | Start date, end date, city, region, country and venue | High for this report input |
| Company websites listed in sample buyer table | Company websites | Existence of relevant buyer-side organizations active in food, beverage, nutrition or health product markets | High for company existence; not proof of 2026 attendance |
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