Heavy Duty Aftermarket Week (HDAW)
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About this event
Heavy Duty Aftermarket Week (HDAW) 2027
Heavy Duty Aftermarket Week (HDAW) is the largest North American gathering for heavy-duty aftermarket professionals, bringing together more than 2,900 executives and managers each year. Designed for the trucking, trailer, and heavy-duty parts ecosystem, HDAW delivers a focused environment to connect with the people and products shaping the market today.
HDAW 2027 is scheduled for January 18–21, 2027 in Grapevine, TX, at the Gaylord Texan Resort & Convention Center. The event positions itself as a “big trucks, business, celebration” experience—built to help attendees spot what’s coming next and take advantage of growth opportunities in a shifting industry.
What makes HDAW’27 worth attending
HDAW’27 combines a high-impact Product Expo, structured one-on-one meetings, and multiple networking touchpoints to support business development across the heavy-duty aftermarket. Attendees can explore new products, engage directly with suppliers, and participate in conversations on major industry priorities such as digital transformation and right-to-repair legislation, while also addressing practical challenges including supply chain and workforce needs.
Product Expo
The Product Expo is a core part of the event, featuring 300+ suppliers showcasing products across the heavy-duty aftermarket—from systems and components to electronics and related solutions. This expo format is intended to help attendees discover new vendors, compare offerings, and evaluate how emerging products and technologies can support their operations.
One-on-One Meetings
HDAW’27 also includes one-on-one meetings, offering a personalized, tailored experience designed to match products and solutions to attendees’ business needs. This helps buyers and suppliers move beyond general networking toward more relevant, business-focused conversations.
Networking and featured events
Networking at HDAW includes community-building activities such as networking lunches and featured events, providing time for relationship development and peer-to-peer discussions. Attendees can engage with the industry community in both formal and informal settings to strengthen existing connections and build new partnerships.
Industry themes and business relevance
HDAW’27 highlights the reality that the heavy-duty aftermarket is evolving—driven by new technology adoption, policy changes, and operational pressures. The event emphasizes learning and action around digital transformation, right-to-repair legislation, supply chain navigation, and workforce challenges, along with staying informed about the latest data and AI predictive modeling solutions to support decision-making.
Event headline message
HDAW’27 is positioned as an opportunity-focused show—an event where attendees can “see what’s coming,” make strategic connections, and pursue solutions that can sustain and grow their business. For heavy-duty aftermarket professionals, it is framed as a place with deep vendor coverage and meaningful industry interaction.
Save the date: January 18–21, 2027 | Grapevine, TX | Gaylord Texan Resort & Convention Center
Data sheet
| Event Name | Heavy Duty Aftermarket Week (HDAW) 2027 |
| Event Date | January 18–21, 2027 |
| Event Status | Upcoming |
| Venue | Gaylord Texan Resort & Convention Center |
| City | Grapevine |
| State / Region | Texas |
| Country | United States |
| Organizer | Heavy Duty Aftermarket Week (joint operating committee; official event ownership/operation noted on site) |
| Official Event Website | hdaw.org |
| Event Type | Trade show, product expo, one-on-one business meetings, networking event |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Logistics & Transportation, Industrial Engineering, IT & Technology |
| Audience Reach | North American heavy duty aftermarket community with supplier, distributor, and service-provider participation |
| Estimated Attendance / Expected Footfall | More than 2,900 executives and managers are described on the official site. Attendance figure not publicly confirmed by the organizer for this edition beyond that description. |
| Attendance Data Reliability | High for the published “more than 2,900” statement; limited for exact footfall because the organizer does not publicly confirm a precise current-year total. |
| Main Purpose of Event | To connect heavy duty aftermarket distributors, suppliers, and service providers through product expo access, one-on-one business meetings, and networking. |
Heavy Duty Aftermarket Week (HDAW) is a specialized North American business event for the heavy duty aftermarket ecosystem. The official site positions it as the largest gathering of heavy duty aftermarket professionals in the industry, bringing together distributors, suppliers, service providers, educators, and industry media. The format combines a product expo, one-on-one meetings, and networking, which makes it especially relevant for sourcing, channel development, and commercial partnership conversations.
From a market perspective, HDAW is valuable because it concentrates decision-makers who influence parts sourcing, distribution strategy, product launch planning, inventory alignment, digital transformation, and repair/maintenance workflows. The event is particularly useful for suppliers seeking distributor relationships, technology vendors targeting aftermarket operations, and companies serving fleet-related commercial vehicle service networks.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Distributors | Heavy duty parts distributors, regional distributors, national aftermarket distributors | High influence on sourcing, line cards, inventory, and vendor selection | Core audience for product lines, channel expansion, and new supplier relationships |
| Suppliers | Parts manufacturers, component suppliers, solution providers | Commercial decision-makers and partner selectors | Important for partnerships, OEM-adjacent channels, and cross-selling |
| Service Providers | Technical service firms, logistics providers, aftermarket support companies, software providers | Influence operational purchasing and service partner selection | Good fit for tools, diagnostics, software, and workflow solutions |
| Procurement and Sourcing Teams | Distributor procurement, category management, strategic sourcing teams | Direct buying authority or strong influence | Highly relevant for supplier onboarding and contract negotiations |
| Operations Leaders | Warehouse, distribution center, fleet support, and aftermarket operations teams | Influence process, systems, and vendor purchasing | Relevant for automation, visibility, and operational efficiency solutions |
| Technology Leaders | IT directors, digital transformation leaders, data/analytics teams | Influence software, data, and AI tool purchasing | Strong fit for AI, analytics, ERP, ecommerce, and telematics vendors |
| Industry Media and Educators | Trade media, training organizations, technical educators | Influence market awareness, education, and content | Useful for sponsorship, thought leadership, and market visibility |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Grapevine / Dallas-Fort Worth area | Local and metro-area attendees | Medium | Venue is in a major business travel corridor with strong logistics and transportation access |
| Host state / region: Texas and the U.S. South-Central corridor | Texas, Oklahoma, Louisiana, Arkansas, nearby regional markets | High | Strong concentration of distributors, fleet support companies, and industrial buyers in the region |
| National reach | Attendees from across the United States | High | Official site describes HDAW as a North American gathering and notes more than 2,900 executives and managers |
| International / North American reach | Canada and Mexico participation is plausible for the broader aftermarket network | Medium | Best treated as North American rather than fully global |
| Trade corridor relevance | Distribution, freight, fleet, and aftermarket supply chain professionals | High | The event’s buyer profile aligns with transportation and parts distribution corridors |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach: National | National | The attendee base is centered on the U.S. heavy duty aftermarket and supplier network. |
| Secondary Reach: North American | Secondary regional expansion | Official positioning as a “North American gathering” supports participation from Canada and Mexico-linked channel partners. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| FleetPride | Distributor | Large heavy duty parts distributor; key channel and sourcing audience | fleetpride.com | VP Procurement, Category Manager, Director of Merchandising, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Genuine Parts Company | Distributor / Wholesaler | Major aftermarket network with procurement and category needs | genpt.com | Director of Sourcing, VP Supply Chain, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| MHC Kenworth | Dealer / Service network | Commercial truck dealer and service operator with aftermarket buying influence | mhck.com | Parts Manager, Purchasing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Rush Enterprises | Dealer / Fleet support | Large commercial vehicle dealer group; relevant for parts and service procurement | rushenterprises.com | Director of Parts, Supply Chain Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Love’s Travel Stops & Country Stores | Retail / Fleet services | Operates truck service and maintenance ecosystem; potential buyer for parts and services | loves.com | Procurement Director, Facilities Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Pilot Company | Retail / Travel center operator | Fleet-facing fuel and service operator with parts/service procurement needs | pilotcompany.com | Procurement Manager, Fleet Operations Leader, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| TruckPro | Distributor / Service | Aftermarket parts and service buyer with direct event alignment | truckpro.com | Director of Purchasing, Parts Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Wabash | Manufacturer / Fleet solutions | Trailer and transportation equipment company with aftermarket and service interests | wabash.com | VP Supply Chain, Procurement Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Meritor | Manufacturer / Supplier | Heavy duty drivetrain and components supplier with strong channel relevance | meritor.com | Director of Sales, Channel Manager, Strategic Accounts | Strong Market Fit, Attendance Not Confirmed |
| Mack Trucks | OEM / Aftermarket ecosystem | Commercial truck OEM with aftermarket parts and service influence | macktrucks.com | Aftermarket Director, Product Manager, Dealer Operations | Strong Market Fit, Attendance Not Confirmed |
| Penske Truck Leasing | Fleet operator | Large commercial fleet operator with parts, maintenance, and service procurement needs | pensketruckleasing.com | Fleet Procurement Manager, Maintenance Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| HDA Truck Pride | Distribution network | Aftermarket distribution cooperative with high event relevance | hdatruckpride.com | Director of Procurement, Category Manager, Network Operations | Strong Market Fit, Attendance Not Confirmed |
| Samsara | Technology provider | Fleet telematics and data platform relevant to digital transformation conversations at HDAW | samsara.com | VP Partnerships, Enterprise Sales Director, Solutions Engineer | Strong Market Fit, Attendance Not Confirmed |
| Motive | Technology provider | Commercial fleet software and telematics offering relevant to aftermarket operations | gomotive.com | Director of Business Development, Partnerships Director, Enterprise AE | Strong Market Fit, Attendance Not Confirmed |
| NAPA Auto Parts | Retail / Distribution | Aftermarket buying and retail distribution decision-maker | napaonline.com | Category Manager, Purchasing Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns supplier strategy, approvals, and major sourcing decisions |
| 2 | Director of Procurement / Sourcing | Procurement | Director | Evaluates vendors, pricing, and contract alignment |
| 3 | Category Manager | Merchandising / Procurement | Manager / Senior Manager | Manages product categories, supplier selection, and assortment strategy |
| 4 | Supply Chain Director | Supply Chain | Director | Influences sourcing, inventory flow, and supplier performance |
| 5 | Parts / Merchandising Director | Merchandising | Director | Controls assortment, supplier mix, and margin strategy |
| 6 | Operations Director | Operations | Director | Evaluates tools and services that improve throughput and service levels |
| 7 | IT Director / Digital Transformation Leader | IT | Director | Relevant for AI, data, telematics, and software procurement |
| 8 | Business Development Director / Partnerships Director | Commercial | Director | Builds channel relationships and alliance opportunities |
| 9 | Product Manager | Product / Engineering | Manager | Influences launch strategy and feature needs from customers |
| 10 | Facilities / Maintenance Director | Facilities / Operations | Director | Relevant for service, equipment, and operational procurement |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Core aftermarket and parts ecosystem | Distributors, parts buyers, channel partners |
| 2 | Transportation/Trucking/Railroad | Commercial vehicle and fleet maintenance relevance | Fleet operators, service networks |
| 3 | Logistics & Supply Chain | Distribution, inventory, and fulfillment priorities | Supply chain leadership, procurement |
| 4 | Wholesale | Distributor-heavy audience and channel sales focus | Wholesale buyers and vendor managers |
| 5 | Retail | Retailers and parts sellers are relevant decision-makers | Category managers, merchandising teams |
| 6 | Information Technology & Services | Digital transformation, AI, and analytics themes appear on the site | Software, data, telematics, ERP vendors |
| 7 | Computer Software | Strong fit for predictive analytics and workflow tools | IT directors, digital leaders |
| 8 | Machinery | Parts, equipment, and industrial component overlap | Operations and procurement buyers |
| 9 | Industrial Automation | Warehouse, distribution, and operations efficiency tools | Operations directors, facility leaders |
| 10 | Consumer Goods | Relevant for aftermarket brands and distribution | Merchandising and category teams |
| 11 | Electrical/Electronic Manufacturing | Electronics, telematics, and vehicle systems suppliers | Product and channel buyers |
| 12 | Business Supplies & Equipment | Operational purchasing and distribution-channel tools | Procurement and operations teams |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | More than 2,900 executives and managers | Confirmed on official site | Official event website meta description | This is the best publicly stated figure; not a separately audited attendance total |
| Exhibitor / supplier count | 300+ suppliers | Confirmed on official site | Official “Why Attend” content | Supplier count is relevant for exhibitor density and lead-generation value |
| Buyer count | Not publicly confirmed | Unconfirmed | Organizer does not publish a distinct current-year buyer count | Buyer mix is inferred from the stated attendee mix and meeting format |
| Speaker count | Not publicly confirmed | Unconfirmed | No official current-year agenda count identified in provided content | Use official agenda if published later for speaker-targeting refinement |
| Historical attendance context | 2,900+ executives and managers each year | Historical / current site statement | Official website copy | Useful benchmark for B2B list-sizing and outreach planning |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier rationalization, pricing, and contract terms | 1:1 meetings and sourcing discussions | Parts, services, logistics, and commercial supply agreements |
| Digital Transformation | Process visibility and modernization | Demo solutions around data and workflow improvements | ERP, dashboards, integrations, automation |
| AI / Predictive Modeling | Forecasting, pricing, and operational insight | Executive conversations on analytics value | AI analytics, demand planning, predictive tools |
| Supply Chain Resilience | Inventory availability and continuity planning | Supplier reliability and lead-time discussions | Inventory services, sourcing diversification, logistics |
| Workforce Challenges | Labor shortages and training needs | Solutions for staffing, training, and productivity | Training platforms, staffing, workflow tools |
| Right-to-Repair / Regulatory Change | Compliance awareness and service readiness | Educational sessions and policy-oriented outreach | Parts access solutions, service tools, compliance support |
| Telematics / Data | Vehicle visibility and fleet optimization | Target operations and IT leaders | Telematics, fleet software, analytics |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of distributors, suppliers, and service buyers in a defined industry vertical |
| Decision-maker availability | High | Official format emphasizes executives, managers, and 1:1 business meetings |
| Data collection potential | High | Expo, networking, and meeting formats are useful for lead capture and buyer profiling |
| Apollo targeting potential | Very High | Clear industries, titles, and company types are easy to filter in Apollo |
| Geographic targeting potential | High | National and North American reach allows precise U.S. regional targeting |
| Best outreach approach | High-touch, account-based | Use personalized outreach for procurement, sourcing, and operations buyers |
| Overall lead quality | Very High | Excellent event for B2B attendee list building in a focused commercial aftermarket niche |
| Best use case | Lead generation, distributor outreach, channel sales, and technology prospecting | Supports both supplier-side business development and targeted account planning |
| Limitations / risks | Moderate | Current-year attendee lists are not fully public, so company-level attendance must be verified individually |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive, Transportation/Trucking/Railroad, Logistics & Supply Chain, Wholesale, Retail, Information Technology & Services, Computer Software, Machinery, Industrial Automation | Align prospects with aftermarket buyers, distributors, and operational technology users |
| Departments | Procurement, Operations, Supply Chain, IT, Merchandising, Business Development | Focus on buying authority and operational influence |
| Seniority | Manager, Senior Manager, Director, VP, CXO | Prioritize decision-makers and budget owners |
| Job titles | Procurement Manager, Sourcing Manager, Category Manager, Supply Chain Director, Operations Director, Parts Manager, Merchandising Director, IT Director, VP Partnerships, Business Development Director | Use title-based matching to find attendee-like buyer roles |
| Geography | United States; prioritize Texas, Midwest, Southeast, and major transportation corridors | Matches the event’s national and North American reach |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Covers mid-market distributors and large enterprise buyers |
| Keywords | heavy duty, aftermarket, truck parts, fleet, distribution, telematics, repair, sourcing, procurement, supply chain, one-on-one meetings, product expo | Refines event-aligned commercial intent |
| Technologies | ERP, CRM, telematics, analytics, supply chain software, ecommerce platforms | Targets digital transformation buyers and solution evaluators |
| Company type | Distributor, wholesaler, retailer, fleet operator, dealer group, manufacturer, software vendor | Matches the event’s attendee ecosystem |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Heavy Duty Aftermarket Week official website | Official organizer / event website | Event dates, venue, city, event format, audience description, supplier count, attendee positioning | Very High |
| HDAW 2027 event pages | Official event landing pages | “January 18–21, 2027,” “Grapevine, TX,” “Gaylord Texan Resort & Convention Center,” “300+ suppliers,” and “more than 2,900 executives and managers” | Very High |
| Gaylord Texan Resort & Convention Center | Venue reference | Venue naming and location context from event content | High |
| HDAW official media / contact / exhibitor pages | Official event navigation | Confirmed presence of product expo, one-on-one meetings, networking, exhibitor pathways | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Heavy Duty Aftermarket Week (HDAW) — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.