Healthcare Innovation Show - HIS
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About this event
Healthcare Innovation Show (HIS) — Descrição do Evento
Visão geral
O Healthcare Innovation Show (HIS) é um evento dedicado à inovação e tecnologia aplicada à saúde, com proposta de conexão entre empresas, decisores e investidores que atuam na transformação digital do setor. A própria organização posiciona o HIS como o maior e principal evento de inovação e tecnologia em saúde da América Latina, sendo também descrito como o único com foco exclusivo em tecnologia para o segmento.
Datas, horário e local
- Data: 16 e 17 de setembro de 2026
- Horário: das 09h às 18h
- Local: São Paulo Expo, São Paulo, Brasil
Mensagem central (slogan e proposta de valor)
O HIS comunica uma proposta objetiva de negócios e networking, com a ideia de que a inovação gera resultados práticos e que as conexões criam impacto no ecossistema. O evento se apresenta como um ambiente para oportunidades reais de negócio e aceleração da evolução do setor por meio de:
- conteúdo estratégico
- soluções práticas
- conexões de alto nível
- encontro entre líderes e empresas envolvidos na digitalização da saúde
Público-alvo e perfil de participantes
A plataforma do evento descreve o perfil da audiência com foco em profissionais e decisores ligados ao desenvolvimento, implementação e adoção de tecnologia no setor de saúde. Entre os perfis listados estão:
- Tecnologia da Informação
- Gerência em Geral
- Inovação / Pesquisa e Desenvolvimento
- Vendas / Desenvolvimento de Negócios
- Profissional de saúde
- Marketing / Relações Públicas
Além disso, o evento informa principais setores participantes, incluindo:
- Tecnologia da Informação
- Hospitais Públicos e Privados
- Clínica Particular
- Saúde Suplementar / Operadora de Saúde
- Consultoria
- Distribuidor de Produtos para a Saúde
Formato e modalidades de participação
O HIS é descrito como um evento com experiência composta por conteúdo e encontro entre atores do ecossistema. Há 3 modalidades de ingressos mencionadas no conteúdo oficial:
- Executive Pass
- Congressista
- Visitante
O evento também destaca que possui palcos com conteúdo relevante, temas atuais, além de apresentações práticas de cases e soluções, formando um ambiente voltado a profissionais qualificados e à expansão dos negócios.
Audiência e alcance (indicadores divulgados pelo evento)
O site oficial apresenta dados gerais sobre alcance do organizador e sua atuação no setor de saúde, indicando:
- Organização de 20 exposições
- 110 conferências
- alcance de mais de 700.000 profissionais de saúde
Esse trecho é descrito como parte do “alcance global em saúde”, reforçando que o ecossistema do grupo existe tanto presencialmente quanto em formatos online, com foco em aprendizado, relacionamentos e decisões.
Conteúdo, palestras e curadoria
O HIS contempla uma estrutura de conteúdo com programação voltada a temas contemporâneos do setor de saúde digital. No material fornecido, a existência de seções como palcos, market experts e palestrantes indica um modelo de palestras e discussões com abordagem voltada a soluções aplicáveis.
Por que este evento é relevante para inovação em saúde
Como o HIS é explicitamente dedicado à tecnologia em saúde e direcionado ao conjunto de partes interessadas (hospitais, clínicas, operadoras, TI, consultorias, distribuidores e profissionais), ele tende a funcionar como um ponto de convergência para quem busca:
- avaliar tendências e prioridades da saúde digital
- conhecer soluções, ferramentas e tecnologias do setor
- formar conexões com decisores e influenciadores
- acelerar iniciativas ligadas à transformação digital
Resumo executivo
O Healthcare Innovation Show (HIS) ocorre em São Paulo (Brasil) nos dias 16 e 17 de setembro de 2026, das 09h às 18h, no São Paulo Expo. Trata-se de um evento focado exclusivamente em tecnologia aplicada à saúde, descrito como o principal da América Latina para inovação e tecnologia no setor, reunindo um ecossistema com conteúdo estratégico, soluções práticas e conexões entre líderes e empresas que impulsionam a transformação digital.
Data sheet
Healthcare Innovation Show (HIS) – Event Attendee & Buyer Profile Analysis
Event date: 16–17 September 2026
Location: São Paulo Expo, São Paulo, Brazil
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Healthcare Innovation Show (HIS) |
| Event Date | 16–17 September 2026 |
| Event Status | Upcoming |
| Venue | São Paulo Expo |
| City | São Paulo |
| State / Region | São Paulo |
| Country | Brazil |
| Organizer | Informa Markets / Saúde Business |
| Official Event Website | his.saudebusiness.com |
| Event Type | B2B conference and trade event focused on healthcare innovation, digital health, and technology-enabled care |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Medical & Pharma; Wellness, Health & Fitness; Business Services |
| Audience Reach | Primarily national with strong Latin America relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Website confirms more than 100 brands and a two-day program. |
| Attendance Data Reliability | Medium: official site confirms format, scale by brands, and audience profile, but no public current-year attendance count was provided. |
| Main Purpose of Event | To connect healthcare leaders, technology providers, innovators, and investors around digital transformation, operational efficiency, and practical healthcare solutions. |
About the Event
Healthcare Innovation Show (HIS) is positioned as Latin America’s leading event for healthcare technology and innovation. The official event materials describe it as the largest and most important healthcare innovation and technology event in the region, with a two-day format built around strategic content, practical solutions, and high-level networking.
The event matters because it brings together decision-makers, influencers, healthcare professionals, technology teams, consultants, distributors, and investors who influence purchasing and transformation priorities across hospitals, clinics, health plans, and the broader digital health ecosystem. For suppliers, HIS is a strong B2B environment for lead generation, partnership development, solution demos, and procurement-oriented outreach.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Healthcare IT leaders | Hospitals, health systems, clinics, health plans | Evaluate software, infrastructure, cybersecurity, interoperability, analytics | High-value targets for digital health, cloud, cybersecurity, EHR, and integration vendors |
| Operations and general management | Hospitals, clinics, diagnostic networks, providers | Influence workflow, productivity, service quality, and ROI decisions | Relevant for workflow, automation, facility, and efficiency solutions |
| Innovation / R&D / transformation teams | Providers, health tech startups, consulting firms, insurers | Pilot new models, evaluate emerging tech, manage pilots | Strong fit for AI, digital health, remote monitoring, and decision-support vendors |
| Procurement and sourcing teams | Hospitals, health plans, clinics, distributors | Vendor selection, contracting, pricing, renewals, category management | High relevance for vendors seeking RFPs, multi-site contracts, and channel partners |
| Clinical leadership | Hospitals, physician groups, specialty clinics | Influence clinical technology adoption and care model changes | Relevant for clinical software, devices, and patient engagement tools |
| Health plan / payer leaders | Supplementary health operators, insurers, managed care groups | Buy digital health, care management, analytics, and member engagement solutions | Strong for SaaS, analytics, patient engagement, and claims/ops tech providers |
| Distributors and channel partners | Health product distributors, healthcare technology resellers | Source products, represent brands, expand portfolio | Important for market entry, reseller partnerships, and regional scale |
| Investors and startups | Venture funds, accelerators, health tech startups | Funding, partnership, and commercialization decisions | Useful for ecosystem partnerships and innovation scouting |
| Consultants and advisors | Healthcare advisory firms, digital transformation consultants | Recommend solution vendors and shape buying criteria | Good channel for influence, referrals, and project-based introductions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: São Paulo | Very high | High | Largest Brazilian business and healthcare hub; major concentration of hospitals, insurers, clinics, and technology buyers. |
| Host state / region: Southeast Brazil | High | High | Strong concentration from São Paulo, Rio de Janeiro, Minas Gerais, and nearby industrial/healthcare centers. |
| Nearby business hubs | High | Medium-High | Campinas, Ribeirão Preto, Sorocaba, Santos, Rio de Janeiro, Belo Horizonte. |
| National reach: Brazil | High | High | Relevant for hospitals, payers, distributors, health tech vendors, and consultants across the country. |
| International / Latin America | Medium | Medium | The event positions itself as a Latin America reference point, so regional buyers and partners may attend. |
| Global network / Informa ecosystem | Low-Medium | Selective | Useful for brand visibility and cross-event buyer overlap, but HIS is primarily a Brazil/LatAm event. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: National | National | The event is based in São Paulo and targets healthcare decision-makers across Brazil, which is the strongest audience concentration. |
| Secondary: Regional | Latin America-focused | Official positioning references Latin America, making it relevant for regional buyers, distributors, and partners. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Hospital Israelita Albert Einstein | Hospital / provider | Premium health system with strong digital transformation, innovation, and technology adoption needs. | einstein.br | CIO, IT Director, Innovation Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| HCor | Hospital / provider | Advanced care provider with likely interest in operational, clinical, and digital health solutions. | hcor.com.br | IT Manager, Operations Director, Procurement Lead, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Hospital Sírio-Libanês | Hospital / provider | Major hospital network with high relevance for innovation, care pathways, and technology procurement. | hospitalsiriolibanes.org.br | CIO, Director of Innovation, Medical Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Rede D’Or São Luiz | Hospital network | Large-scale hospital operator with recurring demand for technology, systems, and services. | rededor.com.br | Procurement Director, IT Director, Operations Director, Digital Health Lead | Strong Market Fit, Attendance Not Confirmed |
| Unimed Brasil | Health plan / payer network | Large payer ecosystem likely to evaluate analytics, member engagement, and care management technologies. | unimed.coop.br | IT Director, Innovation Manager, Procurement Lead, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Amil | Health plan / payer | Potential buyer for digital member services, claims workflow, and provider network solutions. | amil.com.br | CIO, Digital Transformation Director, Procurement Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Dasa | Diagnostics / provider | Diagnostics operator with strong interest in lab automation, data, and operational technology. | dasa.com.br | IT Director, Operations Director, Procurement Manager, Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Fleury | Diagnostics / provider | Diagnostic services group likely interested in digital workflows, analytics, and patient-facing technology. | grupo.fleury.com.br | IT Manager, Operations Manager, Procurement Lead, Product Owner | Strong Market Fit, Attendance Not Confirmed |
| Philips Healthcare | Health technology vendor | Relevant partner and ecosystem player for healthcare technology innovation discussions. | philips.com.br | Business Development Director, Channel Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Siemens Healthineers | Health technology vendor | Major technology supplier and partner across diagnostics, imaging, and digital solutions. | siemens-healthineers.com | Sales Director, Partnerships Director, Country Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| SUS / Ministério da Saúde | Government buyer / public health system | Public-sector digital health, infrastructure, interoperability, and service modernization relevance. | gov.br/saude | Program Manager, Procurement Officer, IT Director, Policy Lead | Strong Market Fit, Attendance Not Confirmed |
| Hospital das Clínicas da FMUSP | Public hospital / academic medical center | Large public academic system with innovation and procurement needs across care, research, and operations. | hc.fm.usp.br | IT Director, Procurement Manager, Program Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Hospital Moinhos de Vento | Hospital / provider | Innovation-oriented hospital likely to value digital transformation and operational improvement solutions. | hmv.org.br | Innovation Director, IT Manager, Procurement Lead, Operations Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer (CIO) | IT / Digital | C-level | Owns platform, data, and transformation priorities. |
| 2 | IT Director / Head of IT | IT | Director | Key evaluator of systems, integration, security, and infrastructure. |
| 3 | Director of Innovation / Digital Transformation | Innovation | Director | Drives pilot programs and adoption of new technologies. |
| 4 | Procurement Director / Procurement Manager | Procurement | Director / Manager | Controls vendor evaluation, contracting, and purchasing. |
| 5 | Supply Chain Director | Supply Chain | Director | Relevant for logistics, sourcing, inventory, and vendor management. |
| 6 | Operations Director | Operations | Director | Interested in process optimization and service delivery improvements. |
| 7 | Clinical Operations Manager | Operations / Clinical | Manager | Aligns clinical workflow and operational tech needs. |
| 8 | Innovation Manager | Innovation | Manager | Evaluates new solutions and coordinates pilots. |
| 9 | Business Development Director | Commercial | Director | Relevant for partnerships, channels, and ecosystem deals. |
| 10 | Product Manager / Product Owner | Product / Digital | Manager | Important for evaluating feature sets and user needs. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core attendee and buyer base for HIS | Hospitals, health systems, clinics, and provider networks |
| 2 | Information Technology & Services | Digital health, infrastructure, and integration buyers | IT decision-makers, digital transformation teams |
| 3 | Medical Devices | Healthcare technology and clinical equipment ecosystem | Device manufacturers and channel partners |
| 4 | Pharmaceuticals | Lifecycle, patient support, and data-driven care programs | Commercial, digital, and medical affairs teams |
| 5 | Information Services | Data, intelligence, and healthcare analytics relevance | Analytics, benchmarking, and market intelligence buyers |
| 6 | Computer Software | SaaS and platform vendors serving healthcare | EHR, CRM, workflow, AI, and interoperability solutions |
| 7 | Management Consulting | Advisors influencing tech and transformation purchases | Healthcare strategy and implementation projects |
| 8 | Insurance | Health plan and payer participation is highly relevant | Payer operations, digital engagement, and care management |
| 9 | Government Administration | Public health and procurement stakeholders | Public-sector health digitalization and service delivery |
| 10 | Business Supplies & Equipment | Procurement and operational purchasing relevance | Facilities, workflow, and operational suppliers |
| 11 | Financial Services | Financing and payments infrastructure can be relevant | Healthcare payment and revenue-cycle solutions |
| 12 | Telecommunications | Connectivity and care communication are essential | Telehealth, mobile, and infrastructure offerings |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Estimated | Official website confirms more than 100 brands and a two-day format, but no public attendance figure. | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor / brand count | More than 100 brands | Confirmed | Official event homepage | Brand count is confirmed; exact exhibitor list not fully visible in provided source text. |
| Buyer count | Not publicly confirmed | Not disclosed | Official website describes attendee types but no buyer total. | Useful for B2B prospecting even without a verified count. |
| Speaker count | Not publicly confirmed in provided text | Not disclosed | Program and speakers page referenced, but no count included in source text. | Speaker roster may be available on the live event site. |
| Sponsor count | Not publicly confirmed in provided text | Not disclosed | Sponsor section is referenced, but no exact count was provided. | Sponsor hall may provide additional account targeting opportunities. |
| Historical attendance | Not provided in source text | Unavailable | Official source text references HIS 2025 but no attendance number. | Use current-year registration and exhibitor intelligence where available. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digital transformation | Modernize clinical and administrative workflows | Executive meetings, use-case demos, roadmap sessions | Platform software, systems integration, change management |
| AI and analytics | Decision support, forecasting, operational insights | Pilot programs, proof-of-value meetings, data workshops | AI tools, BI dashboards, predictive analytics |
| Cybersecurity | Protect patient data and connected systems | Security briefings, risk assessments, executive meetings | Security software, managed security, compliance services |
| Interoperability and integration | Connect legacy systems and data sources | Technical demos and architecture discussions | Middleware, APIs, integration platforms |
| Patient engagement | Improve communication, adherence, and experience | Workflow demos, patient journey sessions | Patient apps, CRM, messaging, engagement platforms |
| Operational efficiency | Reduce cost, wait time, and process waste | ROI-based selling and workflow mapping | Automation, process optimization, scheduling tools |
| Procurement and sourcing | Select reliable vendors and reduce total cost of ownership | Vendor qualification, contract review, category meetings | Enterprise software, managed services, devices, support contracts |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event explicitly targets healthcare decision-makers, innovators, and technology buyers. |
| Decision-maker availability | High | Official site states the event brings together decision-makers and influencers across the digital health chain. |
| Data collection potential | High | Registration, sponsor, program, and exhibitor pages can support lead enrichment and attendee profiling. |
| Apollo targeting potential | Very High | Clear target industries, titles, departments, and healthcare sub-segments are evident. |
| Geographic targeting potential | High | Strong Brazil and Southeast Brazil focus with some Latin America reach. |
| Best outreach approach | Account-based outreach | Prioritize named accounts in hospitals, payers, distributors, and health tech vendors with tailored use cases. |
| Overall lead quality | Very High | Strong fit for B2B attendee list building and healthcare technology prospecting. |
| Best use case | Lead generation and buyer targeting | Best suited for digital health, software, security, analytics, consulting, and healthcare services outreach. |
| Limitations / risks | Medium | No public current-year attendance count or verified attendee list was provided in the source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Information Technology & Services; Medical Devices; Pharmaceuticals; Insurance; Government Administration; Computer Software; Management Consulting; Information Services; Telecommunications | Focus on the core healthcare buying ecosystem and adjacent solution providers. |
| Departments | IT, Operations, Procurement, Innovation, Clinical, Product, Business Development | Reach both economic buyers and solution evaluators. |
| Seniority | C-level, VP, Director, Head, Manager | Target decision-makers and hands-on evaluators. |
| Job titles | CIO, CTO, IT Director, Innovation Director, Procurement Director, Supply Chain Director, Operations Director, Product Manager, Business Development Director, Digital Transformation Lead | Match the roles most likely to attend or influence purchasing. |
| Geography | Brazil; São Paulo; Rio de Janeiro; Minas Gerais; Southern Brazil; Latin America | Prioritize the event’s strongest regional buyer pool. |
| Employee size | 200–10,000+ for providers; 50–5,000+ for tech vendors and distributors | Captures large buyers and commercially active solution providers. |
| Keywords | digital health, healthcare innovation, hospital, health plan, interoperability, AI, analytics, patient engagement, procurement, transformation, cybersecurity | Improve relevance in Apollo searches and list building. |
| Company type | Private and public healthcare providers, health plans, distributors, technology vendors, consulting firms, public-sector organizations | Build segmented outreach by buying motion and account type. |
| Revenue range | Mid-market to enterprise | Aligns with organizations most likely to buy at scale. |
Suggested Apollo Search Logic: (hospital OR health care OR health plan OR insurer OR medical devices OR pharmaceuticals) AND (CIO OR IT Director OR Procurement Director OR Innovation Director OR Operations Director OR Product Manager OR Business Development Director) AND (Brazil OR São Paulo OR Latin America)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Healthcare Innovation Show official website | Official organizer / event website | Event name, date, venue, city, country, organizer context, attendee profile, audience sectors, and brand scale statement | High |
| Informa PLC / Informa Markets | Organizer corporate website | Organizer ownership and event platform context | High |
| São Paulo Expo | Venue website | Venue identification and location context | High |
| Official event homepage text provided by user | Primary source extract | Confirmed 2026 dates, São Paulo Expo location, two-day format, audience profile, and event positioning | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Healthcare Innovation Show - HIS — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds