Health Ingredients Japan - Hi Japan
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Health Ingredients Japan - Hi Japan — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Health Ingredients Japan (Hi Japan) 2026
Health Ingredients Japan 2026, also known as Hi Japan, is Tokyo’s top event dedicated to health ingredients and functional food innovation. The event brings together industry tastemakers and buyers shaping the future of health, nutraceuticals, and the Japanese food industry. It is designed as an in-person platform to connect companies, showcase ingredient solutions, and discover current and emerging food and health trends.
Event details
- Event name: Health Ingredients Japan (Hi Japan) 2026
- Dates: 14–16 October 2026
- Venue: Tokyo Big Sight Exhibition Centre
- City: Tokyo
- Country: Japan
What the event is about
Hi Japan focuses on the ingredients and formulations behind functional foods, supplements, and nutraceuticals. The show provides an opportunity for attendees to meet suppliers and innovators, explore new product directions, and evaluate ingredient categories relevant to the evolving Japanese and regional F&B landscape. The event is organized to help brands grow their business in Japan by enabling engagement with both local and international partners.
Audience size and international presence
Hi Japan 2026 is expected to draw 38,000+ attendees and includes participation from 46+ visiting countries. The show will host 670+ exhibitors, giving attendees a broad range of ingredient and solution categories under one roof.
Key sectors and ingredient themes
The event highlights a strong mix of ingredient categories across functional, health, and food applications. Featured sectors include (among others):
- Lactic acid bacteria
- NMN
- Collagen
- Probiotics
- Plant extracts
- Nuts and seeds
- Protein
- Confectionery
- Bakery
- Beverage
- Cold dessert
Show format and attendee experience
The event is structured around networking and discovery. Attendees come to connect with leading local and international suppliers, learn about new ingredient innovations, and engage with industry specialists driving F&B and health product development. Hi Japan also offers a way to explore 4 unique zones under one roof, helping attendees navigate key areas efficiently.
Who attends
Hi Japan is positioned for industry professionals and business decision-makers across functional foods, supplements, nutraceuticals, and the wider food and beverage value chain. The audience is made up of industry “tastemakers” and participants who are interested in sourcing ingredients, assessing trends, and collaborating with suppliers to support ongoing product development and commercial growth.
Opening times
- 14 October 2026: 10:00 – 17:00
- 15 October 2026: 10:00 – 17:00
- 16 October 2026: 10:00 – 17:00
Good to know
Hi Japan is presented as part of Fi Global and is operated as an event platform supporting the functional foods and health ingredients market in Japan. It also emphasizes growth and lead generation for exhibitors through digital extensions such as Smartcore, described as enabling digital campaigns to reach buyers, increase brand visibility, generate lead quality, and support thought leadership.
Data sheet
Health Ingredients Japan - Hi Japan – Event Attendee & Buyer Profile Analysis
Event date: 14–16 October 2026
Location: Tokyo Big Sight Exhibition Centre, Tokyo, Japan
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Health Ingredients Japan - Hi Japan |
| Event Date | 14–16 October 2026 |
| Event Status | Upcoming |
| Venue | Tokyo Big Sight Exhibition Centre |
| City | Tokyo |
| State / Region | Tokyo Metropolis |
| Country | Japan |
| Organizer | Informa Markets / Informa PLC |
| Official Event Website | figlobal.com/japan/en/home.html |
| Event Type | Trade show / exhibition / industry networking event |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Wellness, Health & Fitness; Science & Research; Packing & Packaging |
| Audience Reach | Global reach with strong Japan and Asia-Pacific concentration |
| Estimated Attendance / Expected Footfall | 38,000+ expected attendees |
| Attendance Data Reliability | Confirmed as organizer-published expected attendance on the official website |
| Main Purpose of Event | To connect buyers and suppliers of health ingredients, nutraceuticals, functional food ingredients, and food innovation solutions for sourcing, networking, and business development |
About the Event
Health Ingredients Japan (Hi Japan) is a leading Japanese trade event focused on functional foods, supplements, nutraceuticals, and health-oriented ingredient innovation. The official event positioning highlights Tokyo as a major business hub for the Japanese food industry, with the show serving as a platform where ingredient suppliers, product developers, formulators, buyers, and commercial decision-makers meet to source, compare, and evaluate solutions.
The event is commercially relevant for B2B sales, procurement, and partnership outreach because it concentrates the buyer ecosystem around food innovation, ingredient sourcing, health claims, product development, and market entry in Japan. Its scale, international visitor profile, and exhibitor base make it suitable for attendee list building, account targeting, distributor prospecting, and lead generation across nutraceuticals, food ingredients, and adjacent wellness categories.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Ingredient procurement teams | Food, supplement, nutraceutical, and beverage manufacturers | Direct purchase and supplier shortlist decisions | Highest-value target for ingredient, formulation, and functional claims suppliers |
| R&D and product development teams | Food innovation labs, manufacturers, contract developers | Spec development, trials, formula qualification | Critical for new ingredient adoption and technical demonstrations |
| Quality assurance / regulatory teams | Food producers, supplement brands, importers | Compliance review, claims validation, documentation approval | Important for ingredients requiring certifications, traceability, or labeling support |
| Brand owners and category managers | Food brands, functional beverage companies, supplement companies | Commercial selection and product roadmap influence | Strong fit for suppliers offering consumer-facing innovation |
| Distributors and importers | Japanese ingredient distributors, regional importers, trading firms | Channel access, supplier representation, market entry | Key audience for manufacturers seeking Japan distribution partners |
| Wholesalers / trading companies | General trading firms, ingredient wholesalers, commercial brokers | Sourcing, procurement, and supply chain intermediation | Useful for suppliers seeking multi-client sales channels |
| Operations / manufacturing leaders | Food production facilities, contract manufacturers | Production feasibility, ingredient use, process efficiency | Relevant for ingredient handling, processing aids, and manufacturing inputs |
| Business development / partnership teams | Ingredients suppliers, startups, contract manufacturers, technology vendors | Channel partnerships, co-development, licensing | High value for pipeline generation and strategic alliance building |
| Investors / innovation scouts | Corporate venture, private equity, food-tech scouts | Trend monitoring, deal origination, innovation sourcing | Useful for startups, emerging ingredient platforms, and category innovation |
| Association leaders / media / analysts | Industry associations, trade media, market research groups | Influence, visibility, editorial coverage | Supports reputation building, thought leadership, and event coverage |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Tokyo | High local attendance from headquarters, R&D teams, distributors, and brand owners | Very High | Tokyo is the primary commercial center for Japanese food, health, and nutraceutical decision-makers |
| Host region: Kanto / Tokyo metropolitan area | Attendees from nearby corporate HQs, labs, and trading firms | Very High | Strong concentration of procurement, commercial, and product development functions |
| Nearby business hubs | Osaka, Nagoya, Yokohama, Saitama, Chiba | High | Manufacturing and distribution hubs that influence purchasing and sourcing |
| National reach: Japan | Food manufacturers, supplement brands, ingredient suppliers, trading companies nationwide | High | The event is a national sourcing platform with strong domestic relevance |
| International reach | Asia-Pacific, Europe, North America, and global ingredient suppliers | Medium to High | Official website states visiting countries from 46+ countries, indicating broad international participation |
| Trade corridor relevance | Japan-Asia ingredient trade, functional food supply chains, nutraceutical import channels | High | Particularly relevant for exporters, importers, and regional distributors |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official site references visitors from 46+ countries and positions the event as an international platform for the health ingredients and nutraceutical market. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ajinomoto Co., Inc. | Food / ingredients manufacturer | Major Japanese food and amino acid / health ingredient buyer and innovator | ajinomoto.com | Procurement Director, Ingredient Buyer, R&D Director, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Meiji Holdings Co., Ltd. | Dairy / functional food company | Relevant for probiotics, dairy nutrition, and health food ingredients | meiji.com | Category Manager, Procurement Manager, R&D Manager, Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Kirin Holdings Company, Limited | Beverage / health science company | Buyer for functional beverages, ingredients, and health-oriented formulations | kirinholdings.com | Procurement Lead, Beverage Innovation Manager, R&D Director | Strong Market Fit, Attendance Not Confirmed |
| Suntory Holdings Limited | Beverage / wellness company | Active in health drinks and functional product innovation | suntory.com | Ingredient Procurement Manager, Product Innovation Director, Brand R&D Lead | Strong Market Fit, Attendance Not Confirmed |
| Morinaga Milk Industry Co., Ltd. | Dairy / nutrition company | Relevant for probiotics, dairy ingredients, and functional nutrition | morinagamilk.co.jp | Procurement Manager, Research Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Yakult Honsha Co., Ltd. | Probiotic / functional beverage company | Strong relevance for probiotics, microbiome, and functional ingredient sourcing | yakult.co.jp | R&D Director, Ingredient Sourcing Manager, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| Otsuka Holdings Co., Ltd. | Healthcare / nutrition company | Relevant for supplements, nutrition products, and health ingredient innovation | otsuka.com | Procurement Director, Product Development Director, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| House Foods Group Inc. | Food manufacturer | Potential buyer for functional ingredients and product enhancement solutions | housefoods-group.com | Procurement Manager, Product Development Manager, QA Lead | Strong Market Fit, Attendance Not Confirmed |
| Rohto Pharmaceutical Co., Ltd. | Pharma / wellness / beauty company | Relevant for nutraceuticals, beauty-from-within, and functional health products | rohto.com | Business Development Director, Product Innovation Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Ezaki Glico Co., Ltd. | Food / snack manufacturer | Relevant for functional snacking, enrichment, and ingredient innovation | glico.com | Category Manager, Product Manager, Ingredient Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Nissin Foods Holdings Co., Ltd. | Food manufacturer | Potential buyer for health-oriented formulations and ingredient upgrades | nissin.com | Product Development Director, Procurement Manager, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Nichirei Corporation | Food logistics / frozen foods | Relevant for food processing inputs and functional frozen food innovation | nichirei.co.jp | Operations Director, Procurement Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Kewpie Corporation | Food manufacturer | Potential buyer for ingredients, formulations, and product development support | kewpie.com | Procurement Manager, R&D Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Kobayashi Pharmaceutical Co., Ltd. | Pharma / consumer health | Relevant for supplements, consumer health ingredients, and formulation sourcing | kobayashi.co.jp | Product Development Lead, Procurement Manager, QA Manager | Strong Market Fit, Attendance Not Confirmed |
| Nippon Suisan Kaisha, Ltd. (Nissui) | Food / marine nutrition company | Relevant for nutritional ingredients, protein, and marine-derived health products | nissui.co.jp | Procurement Director, Product Development Manager, Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns supplier strategy, sourcing decisions, and commercial negotiations |
| 2 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Evaluates suppliers, price, quality, compliance, and continuity of supply |
| 3 | Ingredient Buyer / Category Manager | Procurement / Category | Manager / Senior Manager | Direct commercial owner for ingredient selection and portfolio development |
| 4 | R&D Director / Product Development Manager | Research & Development | Director / Manager | Validates ingredient performance and technical suitability |
| 5 | Quality Assurance / Regulatory Affairs Manager | QA / Regulatory | Manager / Senior Manager | Critical for approvals, certifications, labeling, and claims validation |
| 6 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Ensures continuity, import readiness, and sourcing resilience |
| 7 | Business Development Director / Partnerships Director | Business Development | Director | Creates distributor, licensing, and co-development opportunities |
| 8 | Operations Director / Plant Manager | Operations / Manufacturing | Director / Senior Manager | Influences production feasibility and supplier onboarding |
| 9 | Import / Export Manager | Trade / Commercial | Manager | Important for cross-border ingredient sourcing and compliance |
| 10 | Innovation Manager / Food Technologist | Innovation / R&D | Manager / Specialist | Tests novel ingredients and evaluates market-ready concepts |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for health ingredients, functional foods, and beverage innovation | Ingredient buyers, product developers, and commercial teams |
| 2 | Pharmaceuticals | Relevant for supplements, health claims, and consumer health adjacencies | Nutraceutical buyers and product innovation leaders |
| 3 | Health, Wellness & Fitness | Supports functional nutrition and wellness product demand | Supplement brands and wellness product companies |
| 4 | Research | Ingredient science, clinical validation, and innovation support | R&D, innovation, and technical evaluation teams |
| 5 | Consumer Goods | Consumer health and food brands need new ingredient and formulation options | Brand owners and category managers |
| 6 | Import & Export | International ingredient sourcing and distribution is central to the show | Trading companies, importers, exporters, and distributors |
| 7 | Biotechnology | Relevant for bioactive ingredients, probiotics, and advanced formulations | Innovation teams and ingredient scientists |
| 8 | Medical Devices | Adjacent health innovation ecosystem and consumer health products | Health product development and regulatory teams |
| 9 | Logistics & Supply Chain | Critical for ingredient import, warehousing, and continuity of supply | Supply chain and distribution decision-makers |
| 10 | Wholesale | Ingredient wholesalers and distributors are key commercial intermediaries | Channel partners and bulk buyers |
| 11 | Packaging & Containers | Functional product packaging, shelf-life, and compliance needs | Packaging buyers for health products and supplements |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 38,000+ | Confirmed by organizer as expected attendance | Official event website | Publicly stated “Expected attendees” figure |
| Exhibitor count | 670+ | Confirmed by organizer | Official event website | Used as a buyer-supplier density indicator |
| Buyer count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | Official event website does not publish a buyer-only count | Buyer volume is inferred from attendee mix, not stated as a separate metric |
| Speaker count | Not publicly confirmed | Not publicly confirmed | No speaker total stated on the provided official website content | Use official agenda if available for future speaker mapping |
| Sponsor count | Not publicly confirmed | Not publicly confirmed | No sponsor total stated in the provided official content | Use sponsor prospectus or exhibitor manual if available |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable sourcing, competitive pricing, compliance | Supplier qualification meetings and sampling | Ingredients, contract manufacturing, distribution |
| Product innovation | New concepts, health claims, differentiation | Technical demos and co-development discussions | Functional ingredients, prototypes, formulations |
| Nutraceuticals | Bioactives, supplements, wellness positioning | Buyer meetings with health product teams | Probiotics, collagen, NMN, plant extracts |
| Food sourcing | Ingredient quality, traceability, supply continuity | Sampling, certification review, quotation | Bulk ingredients, specialty ingredients, emulsifiers |
| Regulatory / QA | Documentation, safety, labeling, permitted claims | Compliance-led conversations with technical teams | Certificates, specifications, traceability packs |
| Channel development | Japan market entry and distribution | Distributor / importer / trader meetings | Agency agreements, private label, exclusive distribution |
| Workforce / education | Training on ingredient applications and trends | Seminars, technical workshops, product education | Training, scientific support, application notes |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event is centered on ingredient buyers, product developers, and commercial decision-makers. |
| Decision-maker availability | High | Procurement, R&D, category, and business development leaders are highly likely attendees. |
| Data collection potential | High | Strong exhibitor density and clear ingredient-sector focus support list building and account mapping. |
| Apollo targeting potential | Very High | Multiple relevant industries, titles, and company types can be targeted in Apollo. |
| Geographic targeting potential | High | Tokyo and wider Japan are strong targets, with meaningful Asia-Pacific and international reach. |
| Best outreach approach | High-touch email, LinkedIn, and pre-booked meeting outreach | Technical value proposition, sample-led offers, and Japan-market relevance work best. |
| Overall lead quality | Very High | A premium sourcing and innovation event with strong buyer concentration. |
| Best use case | Attendee list sales, exhibitor targeting, buyer profiling, and account-based outreach | Most effective for ingredient suppliers, distributors, contract manufacturers, and innovation vendors. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly confirmed in the provided content, so buyer assumptions should remain qualified. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Pharmaceuticals; Biotechnology; Health, Wellness & Fitness; Consumer Goods; Import & Export; Research; Logistics & Supply Chain; Wholesale; Packaging & Containers | Match the core buyer ecosystem for health ingredients and nutraceutical sourcing |
| Departments | Procurement; Supply Chain; R&D; Product Development; Quality Assurance; Regulatory; Business Development; Operations | Target the functions that influence ingredient selection and supplier onboarding |
| Seniority | Manager; Senior Manager; Director; VP; C-level | Prioritize decision-makers and budget owners |
| Job titles | Procurement Director, Strategic Sourcing Manager, Ingredient Buyer, Category Manager, R&D Director, Product Development Manager, Regulatory Affairs Manager, Supply Chain Director, Business Development Director | Align outreach with the titles most likely to attend and act |
| Geography | Japan; Greater Tokyo Area; Osaka; Nagoya; Asia-Pacific; South Korea; Taiwan; Singapore | Capture domestic buyers and regional import/distribution partners |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Focus on organizations with active sourcing and product development functions |
| Keywords | nutraceutical; functional food; supplement; probiotic; collagen; NMN; plant extract; ingredient sourcing; formulation; health claims; food innovation | Narrow searches to the most relevant commercial and technical themes |
| Technologies | Not essential; use only if tracking marketing automation or CRM-based engagement | Optional support for outreach operations, not core event targeting |
| Revenue range | Mid-market to enterprise where available | Better aligns with companies that actively source ingredients at scale |
| Company type | Manufacturers; distributors; importers; trading companies; brand owners; contract manufacturers; research organizations | Matches the buyer ecosystem of Hi Japan |
Suggested Apollo Search Logic: (food ingredients OR nutraceutical OR supplement OR functional food OR probiotic OR collagen OR NMN OR plant extract) AND (procurement OR sourcing OR R&D OR product development OR category manager OR quality OR regulatory OR business development) AND (Japan OR Tokyo OR Asia-Pacific).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Hi Japan 2026 official event website | Official organizer source | Event name, dates, venue, city, country, organizer, expected attendees, exhibitor count, visitor-country coverage, event positioning | Very High |
| Fi Global / Informa Markets brand site | Organizer network source | Organizer identity, event family context, and global food ingredients platform positioning | High |
| Tokyo Big Sight official website | Venue website | Venue identity and Tokyo exhibition-center context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Health Ingredients Japan - Hi Japan — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds