GYM ISRAEL 2026
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About this event
GYM ISRAEL 2026 | Expo Tel Aviv
GYM ISRAEL 2026 is the 10th Exhibition for Sports, Fitness, Pools, Spa and Wellness, bringing together the professional ecosystem behind fitness facilities and the wellness industry. The event is hosted at Expo Tel Aviv in Tel Aviv, Israel, under the organization of Stier Group.
Event Dates & Location
- Dates: May 26–27, 2026
- Venue: Expo Tel Aviv
- City & Country: Tel Aviv, Israel
- Time: The official site notes that exhibition dates and hours will be updated soon
What the Show Is About
GYM ISRAEL is positioned as a dedicated meeting place for suppliers, operators, and decision-makers across fitness and wellness. With a clear focus on sports and fitness, the program also connects to adjacent growth areas such as pools, spa, and wellness innovations.
Alongside the exhibition component, the event also includes a Conventions & Meetings track, featuring:
The Conference for Gym, Fitness, Wellness & Welltech Innovations
Conference Track: Welltech & Innovations
The conference is designed to support knowledge exchange and industry updates across gym and fitness operations, wellness trends, and technology-driven innovations in the “welltech” space. For sponsors, exhibitors, and partners, this structure is important because it creates additional visibility beyond the expo floor, helping align product offerings with practical industry needs and emerging directions.
Industry Context (Sports, Fitness, Pools, Spa, Wellness)
The event’s category scope indicates an audience that is not limited to traditional gym equipment. It typically appeals to organizations and stakeholders engaged in:
- Gym & fitness facility development (equipment, design, operations, and upgrades)
- Sports training environments and professional conditioning needs
- Pool and aquatic facilities that require specialized infrastructure and services
- Spa & wellness centers that blend equipment, experiences, and operational standards
- Wellness technology (“welltech”) innovations supporting modern service delivery
Visitor/Exhibitor Positioning
The event provides both visitor and exhibitor entry points on the official site, reinforcing its dual purpose: it serves as a commercial showcase while also supporting professional conversations through the conference program.
Why GYM ISRAEL 2026 Matters for Global & Regional Industry Players
As an established event (10th edition), GYM ISRAEL brings continuity to an industry that changes quickly due to evolving consumer expectations, facility standards, and technology adoption. A show centered on sports, fitness, pools, spa, and wellness—combined with a dedicated innovation-focused conference—creates a strong platform for meeting professional buyers, partners, and stakeholders who influence purchasing decisions within the fitness and wellness value chain.
Official Contact (As Listed)
Expo Tel Aviv / Stier Group
Email: expo@stier-group.com
Note: The official website indicates that exhibition dates and opening hours will be updated soon. This description reflects the confirmed facts available from the provided official content.
Data sheet
GYM ISRAEL 2026 – Event Attendee & Buyer Profile Analysis
Event Date: 26–27 May 2026
Location: Expo Tel Aviv, Tel Aviv-Yafo, Israel
Event Status: Upcoming
Research Date: 2026-07-06
Event Overview
| Event Name | GYM ISRAEL 2026 |
| Event Date | 26–27 May 2026 |
| Event Status | Upcoming |
| Venue | Expo Tel Aviv |
| City | Tel Aviv-Yafo |
| State / Region | Israel |
| Country | Israel |
| Organizer | Stier Group |
| Official Event Website | stier.co.il/gym-and-pools/en/ |
| Event Type | Trade show / exhibition with conference sessions |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Hospitality; Home & Office; Business Services |
| Audience Reach | National with regional and selected international supplier interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low-to-moderate; official site confirms dates, venue, and theme but does not publish a verified attendance number in the provided source text. |
| Main Purpose of Event | To connect suppliers, operators, and decision-makers across sports, fitness, pools, spa, wellness, and welltech innovation. |
About the Event
GYM ISRAEL 2026 is the 10th edition of Israel’s specialized exhibition for sports, fitness, pools, spa, and wellness. Hosted at Expo Tel Aviv by Stier Group, the event brings together the commercial ecosystem behind fitness facilities, wellness venues, and related equipment and service providers. The program also includes conventions and meetings focused on gym, fitness, wellness, and welltech innovation.
The event matters because it sits at the intersection of facility investment, equipment procurement, operational upgrades, and customer experience improvement for gyms, leisure venues, hotels, wellness operators, and pool-related businesses. For B2B outreach, it is especially relevant to suppliers targeting operators, purchasing decision-makers, technology adopters, and service providers seeking new projects, partnerships, and category expansion opportunities.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Gym and fitness club operators | Commercial gyms, boutique studios, chain operators | Owns equipment, software, and facility purchasing decisions | Core buyer segment for equipment, access control, software, flooring, and maintenance |
| Hotel and resort wellness buyers | Hotels, resorts, hospitality groups, spa operators | Influence amenity upgrades, spa fit-outs, and guest-experience procurement | Relevant for spa equipment, wellness design, pool systems, and premium service vendors |
| Pool and aquatic facility operators | Public pools, leisure centers, club pools, aquatic facilities | Decision-maker for filtration, chemicals, maintenance, safety, and upgrades | Strong fit for pool engineering, maintenance, chemicals, and safety suppliers |
| Spa and wellness center owners | Day spas, wellness clinics, massage and recovery centers | Buys treatment equipment, furnishings, software, and consumables | Useful for premium product lines, booking systems, and wellness technology |
| Facility and operations managers | Gyms, hotels, recreation centers, mixed-use facilities | Influences maintenance, renovation, and service contracts | Important for facility services, cleaning, HVAC, safety, and lifecycle replacement |
| Procurement and sourcing teams | Large fitness chains, hospitality groups, leisure operators | Controls vendor qualification, tendering, and contract negotiation | High-value lead segment for suppliers with repeatable B2B offerings |
| Technology and digital transformation leaders | Fitness chains, membership platforms, welltech vendors, operators | Evaluates software, CRM, apps, wearable integrations, and analytics tools | Relevant for membership tech, booking systems, IoT, and data platforms |
| Distributors and importers | Fitness equipment distributors, wellness product importers | Sources new brands and channels for local market supply | Useful for manufacturers seeking channel partners and regional resellers |
| Investors and consultants | Sector advisors, franchise consultants, PE/VC, market analysts | Influences expansion, partnership, and investment decisions | Useful for growth-stage vendors and partnership development |
| Media and association representatives | Industry media, trade associations, professional bodies | Shapes visibility, education, and category credibility | Valuable for awareness, sponsorship, and thought-leadership amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Tel Aviv-Yafo | High local participation from fitness, hospitality, and wellness operators | High | Major commercial center with dense concentration of gyms, hotels, and service businesses |
| Host region: Central Israel | Operators from surrounding metropolitan business districts | High | Accessible for same-day visits and scheduled buyer meetings |
| Nearby business hubs | Jerusalem, Herzliya, Ramat Gan, Petah Tikva | Medium-to-high | Likely source of corporate buyers, franchise operators, and service vendors |
| National reach | Fitness chains, hotels, leisure facilities, distributors from across Israel | High | Best supported assumption for audience composition |
| International reach | Selected regional suppliers, manufacturers, and welltech companies | Moderate | Likely stronger on exhibitor side than on large-scale international buyer attendance |
| Trade corridor relevance | Mediterranean and Middle East market participants | Moderate | Relevant for importers, distributors, and channel partners |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary reach classification | The event is positioned for Israel’s fitness, wellness, pool, and spa market, with Tel Aviv serving as the central commercial hub. |
| Regional / selective international | Secondary reach description | Regional suppliers and niche international brands may attend or exhibit, especially where channel partnerships and local distribution are relevant. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Holmes Place Israel | Fitness operator | Large-scale gym and wellness operator with recurring equipment and technology needs | holmesplace.co.il | CEO, COO, Procurement Manager, Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| Sweatshop | Fitness operator | Boutique and premium fitness segment with active equipment and studio upgrade demand | sweatshop.co.il | Managing Director, Operations Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Great Shape | Fitness chain | Potential buyer for cardio, strength, flooring, digital membership, and facility services | great-shape.co.il | Procurement Lead, Operations Manager, Gym Manager | Strong Market Fit, Attendance Not Confirmed |
| Maccabi Active | Fitness / wellness organization | Membership-based health and fitness organization with equipment and service needs | maccabiactive.co.il | Director of Operations, Procurement Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Isrotel | Hospitality group | Hotel wellness, spa, and pool investments create fit for suppliers at the event | isrotel.co.il | Procurement Director, Spa Director, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Dan Hotels | Hospitality group | Potential buyer for spa, wellness, pool, and guest-experience solutions | danhotels.com | Purchasing Manager, Operations Director, Spa Manager | Strong Market Fit, Attendance Not Confirmed |
| Fattal Hotels | Hospitality group | Large hotel portfolio with ongoing demand for fitness and wellness amenities | fattal.co.il | Category Manager, Procurement Director, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| The Shahar Group / local leisure operators | Leisure and recreation operator | Typical buyer profile for pools, spa, and recreation equipment | shahar-group.co.il | Operations Director, Maintenance Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| YMCA Jerusalem | Community / recreation center | Recreation facilities often procure fitness, pool, and wellness upgrades | ymca.org.il | Facilities Director, Program Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Rimon Group | Facility and service operator | Relevant where facility management and wellness-related services overlap | rimon-group.co.il | Operations Director, Facility Manager, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| David InterContinental Tel Aviv | Luxury hospitality | Premium wellness, spa, and pool procurement relevance | ihg.com/davidintercontinentaltelaviv | Procurement Manager, Spa Director, Hotel Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Municipal recreation departments | Government / public recreation | Public pools, sports centers, and community facilities buy through tenders | gov.il | Procurement Officer, Contracts Manager, Facilities Director | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns strategic buying for equipment, services, and supplier selection |
| 2 | Procurement Manager | Procurement | Manager | Sources vendors, compares bids, and manages purchase cycles |
| 3 | Operations Director / COO | Operations | Director / Executive | Approves facility upgrades and service contracts that affect performance |
| 4 | Facilities Director / Facility Manager | Facilities | Director / Manager | Responsible for maintenance, safety, equipment uptime, and upgrades |
| 5 | Gym / Club Manager | Operations | Manager | Direct user and evaluator of member-facing products and services |
| 6 | Category Manager / Buying Manager | Merchandising / Procurement | Manager / Senior Manager | Relevant for product assortments, equipment, consumables, and channel purchasing |
| 7 | Supply Chain Director | Supply Chain | Director | Controls supplier continuity and import/distribution planning |
| 8 | CIO / IT Director / Digital Transformation Lead | IT / Digital | Director / Executive | Evaluates booking, access, CRM, analytics, and welltech solutions |
| 9 | Spa Director / Wellness Manager | Wellness / Hospitality | Manager / Director | Key decision-maker for spa equipment, therapies, and experience design |
| 10 | Partnerships / Business Development Director | Commercial / Partnerships | Director | Looks for channel partners, sponsorships, and strategic alliances |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Health, Wellness & Fitness | Core event vertical | Gyms, studios, wellness operators, memberships |
| 2 | Hospitality | Spa, pool, and guest amenity procurement relevance | Hotels, resorts, spa facilities |
| 3 | Retail | Relevant where consumer wellness and equipment retail intersects with the show | Retail buyers, multi-site operators, category management |
| 4 | Wholesale | Distributors and channel partners are important at equipment fairs | Importers, wholesalers, regional distributors |
| 5 | Business Supplies & Equipment | Commercial equipment procurement fits expo buying patterns | Facility goods, commercial equipment, service suppliers |
| 6 | Facilities Services | Maintenance and operations are central to venue buyers | Cleaning, maintenance, technical service contracts |
| 7 | Information Technology & Services | Welltech and digital experience vendors are relevant | Booking, CRM, apps, data, access control, analytics |
| 8 | Consumer Goods | Relevant for wellness products, accessories, and consumables | Brands, private label, retail programs |
| 9 | Import & Export | Key for cross-border equipment sourcing and distribution | Importers, agents, trading firms |
| 10 | Management Consulting | Strategic advisors influence growth, franchising, and operations | Growth strategy, franchise systems, operational improvement |
| 11 | Construction | Fit-out and renovation opportunities for gyms and wellness spaces | Design-build, renovation, flooring, MEP |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official site text provided | Organizer has not published a verified attendance number in the provided official content. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official site text provided | No official exhibitor count included in the source text supplied. |
| Buyer count | Not publicly confirmed | Unconfirmed | Official site text provided | No buyer registration or hosted-buyer count published in the provided source text. |
| Speaker count | Not publicly confirmed | Unconfirmed | Official site text provided | Conference is mentioned, but a published speaker roster was not included in the source text. |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official site text provided | “2023 High Impact Sponsors” is referenced, but current-edition sponsor count is not confirmed. |
| Historical attendance | Not publicly confirmed | Unconfirmed | Official site text provided | No historical attendance data was visible in the supplied official content. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Fitness equipment | Commercial-grade machines, strength systems, accessories | Live demos, side-by-side product comparisons, quote requests | Cardio, strength, functional training, wear-and-tear parts |
| Welltech / digital transformation | Membership systems, app engagement, analytics, bookings | Product education, integration conversations, pilot discussions | CRM, booking software, mobile apps, sensors, dashboards |
| Pools and aquatic systems | Filtration, chemical handling, safety, maintenance, controls | Facility upgrade discussions, maintenance contract review | Pool equipment, treatment systems, pumps, safety products |
| Spa and wellness | Therapy equipment, furnishings, guest experience products | Premium buyers respond to lifestyle and ROI-led selling | Spa beds, recovery devices, treatment rooms, retail items |
| Facility services | Cleaning, maintenance, HVAC, renovation, upkeep | Vendor qualification and recurring contract discussions | Facilities management, outsourcing, service contracts |
| Sourcing and procurement | Reliable vendors, pricing, lead times, lifecycle support | Conversion-focused meetings and RFQ follow-up | Tender support, delivery, installation, after-sales service |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around operators and decision-makers who purchase equipment, services, and technology. |
| Decision-maker availability | High | Likely to attract owners, directors, managers, and procurement personnel from buyer organizations. |
| Data collection potential | Medium | Strong contextual fit, but current-year public attendee data is limited in the supplied source text. |
| Apollo targeting potential | Very High | Clear industry and title filters exist for fitness, hospitality, facilities, IT, procurement, and distribution. |
| Geographic targeting potential | High | Strong Israel-centric buyer pool with room for regional suppliers and niche international vendors. |
| Best outreach approach | Account-based outreach | Focus on operators, hotel groups, distributors, and procurement leads with tailored use-case messaging. |
| Overall lead quality | High | Good event for B2B attendee list building, especially in fitness, wellness, hospitality, pools, and facilities. |
| Best use case | Supplier prospecting and buyer profiling | Best suited for lead generation, exhibitor targeting, sponsorship sales, and post-show outreach. |
| Limitations / risks | Limited public attendance data | No confirmed current-year exhibitor or attendee list was provided in the source text, so prospecting should be done with caution. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Health, Wellness & Fitness; Hospitality; Retail; Wholesale; Business Supplies & Equipment; Facilities Services; Information Technology & Services; Consumer Goods; Import & Export; Construction | Capture the highest-fit buyer and channel-partner universe |
| Departments | Procurement, Operations, Facilities, IT, Partnerships, Business Development, Supply Chain, Product | Reach decision-makers and influencers with purchase authority |
| Seniority | Owner, C-level, VP, Director, Head, Senior Manager, Manager | Prioritize genuine buyers and budget holders |
| Job titles | Procurement Manager, Procurement Director, Operations Director, Facilities Director, Gym Manager, Club Manager, Spa Director, Purchasing Manager, Category Manager, CIO, IT Director | Align outreach with commercial and operational buyer roles |
| Geography | Israel; Tel Aviv District; Central District; Jerusalem District; nearby Mediterranean markets where relevant | Focus on local buyers plus channel partners serving Israel |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 | Covers independent operators through larger chains and hospitality groups |
| Keywords | gym, fitness, wellness, spa, pool, recreation, club, membership, welltech, facility, procurement, operations | Refine search to event-relevant buyers and planners |
| Company type | Public, private, subsidiary, franchise, multi-location operator, government-adjacent | Prioritize organizations with repeat purchasing and multi-site potential |
Suggested Apollo Search Logic: (fitness OR gym OR wellness OR spa OR pool OR recreation) AND (procurement OR operations OR facilities OR purchasing OR “business development” OR “partnerships”) AND geography: Israel. Add seniority filters for Director, VP, Head, Manager, and Owner where available.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| GYM ISRAEL official event page | Official organizer website | Event name, edition number, dates, venue, city, organizer, event theme, conference track | High |
| Stier Group official website | Organizer website | Organizer identity and professional trade show background | High |
| Expo Tel Aviv official website | Venue website | Venue identity and city-level event location context | High |
| gov.il | Government portal | Generic government procurement context used only for buyer-segment framing; no event attendance claim made | Moderate |
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Tell us your work email and our AI instantly builds a buyer list matched to GYM ISRAEL 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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