🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to GreenTech Americas — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
GreenTech Americas (2027) — Event Description
GreenTech Americas is an international horticulture technology exhibition and conference focused on controlled environment production of high value crops. The event brings together professionals, investors, and experts working across the horticultural value chain—especially the early stages of production—where growers face the most relevant challenges and where new technology solutions can have immediate impact.
Dates: 9–11 March 2027
Venue: Querétaro Centro de Congresos
City & Country: Querétaro, QRO México, Mexico
Address: Paseo de las Artes 1531, Josefa Vergara 76090
What the event is about
GreenTech Americas is positioned as the meeting place for all professionals involved in horticultural technology in the Mexico region and across the Americas. The show is described as the only event specialised in controlled environment production of high value crops in Latin America, featuring leading suppliers of cutting-edge technologies for horticultural production under controlled conditions.
Experience & connect
Attendees use the event to discover horticulture technology solutions, meet potential partners and distributors, and explore import opportunities. Over three days, participants are encouraged to establish profitable business relationships and exchange ideas, supported by both exhibition activity and conference programming.
Theme pillars & topics
The conference and the overall event experience are structured around core theme pillars:
- Energy
- Water
- Crops
- People
Conference and learning areas
GreenTech Americas includes a conference programme designed for knowledge-sharing among sector professionals. Topics highlighted on the official website include: crop optimisation, water saving, innovative technologies, vertical farming, and organic farming.
Audience purpose
The overall focus is on the practical problems encountered by horticultural producers and on solutions that help improve outcomes in controlled environment cultivation. It is intended for stakeholders who want to engage with technology providers and learn how new systems and approaches can increase efficiency, sustainability, and crop performance.
Daily show timings (local)
- Tuesday 9 March 2027: 11:00 AM – 6:00 PM
- Wednesday 10 March 2027: 11:00 AM – 6:00 PM
- Thursday 11 March 2027: 11:00 AM – 4:00 PM
Data sheet
GreenTech Americas – Event Attendee & Buyer Profile Analysis
Event Date: 9–11 March 2027
Location: Querétaro Centro de Congresos, Querétaro, Mexico
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | GreenTech Americas 2027 |
| Event Date | 9–11 March 2027 |
| Event Status | Upcoming |
| Venue | Querétaro Centro de Congresos |
| City | Querétaro |
| State / Region | Querétaro |
| Country | Mexico |
| Organizer | RAI Organisation / Informa Markets Organisation |
| Official Event Website | greentech.nl/americas |
| Event Type | Trade show, exhibition, conference, and networking platform |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Science & Research; Industrial Engineering; Business Services |
| Audience Reach | Regional with international participation across the Americas |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for exact footfall because a current public figure was not confirmed on the official page |
| Main Purpose of Event | To connect horticulture technology suppliers, growers, investors, experts, and distributors focused on controlled environment production and high-value crops in Latin America. |
About the Event
GreenTech Americas is the dedicated horticulture technology meeting place for Mexico and the broader Americas, with a strong focus on controlled environment production and the early stages of the horticultural supply chain. The official event content positions the show around high-value crops, innovation, crop optimization, water saving, vertical farming, organic farming, and advanced cultivation technologies.
The event matters because it brings together growers, technology suppliers, investors, experts, and channel partners who are actively evaluating new production methods, equipment, and operational improvements. For suppliers, this is a strong business-development venue for distributor recruitment, partnership building, technical education, and solution selling into horticulture, protected agriculture, and import-oriented market channels across Latin America.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Commercial growers and greenhouse operators | Protected agriculture farms, greenhouse groups, controlled-environment producers | Primary buyers of climate, irrigation, automation, and cultivation systems | Highest-value audience for core horticulture technology solutions |
| Procurement and sourcing teams | Large growers, agribusinesses, farming groups, produce companies | Manage vendor selection, pricing, and supplier qualification | Important for multi-year equipment, consumables, and service contracts |
| Distributors and channel partners | Agricultural equipment distributors, regional dealers, importers | Control market access, local sales coverage, and after-sales support | Strong relevance for suppliers seeking route-to-market partners |
| Importers and wholesalers | Importers of agtech, irrigation, climate, and greenhouse products | Source products for regional resale and project deployment | Relevant for international suppliers entering LATAM markets |
| Investors and project developers | Agri-investment firms, greenhouse developers, venture-backed operators | Fund expansion, technology adoption, and new facility builds | Opportunity for high-technology capital projects and partnership selling |
| Operations and facility leaders | Greenhouse operations, farms, packhouses, nurseries | Own performance, uptime, labor efficiency, and maintenance decisions | Strong for automation, HVAC, fertigation, sensors, and maintenance offerings |
| Technical and R&D teams | Innovation teams, agronomists, research growers, applied science groups | Evaluate new production methods, crop performance, and trials | Useful for demo-led selling and technical validation |
| Consultants and advisors | Agricultural consultants, greenhouse designers, engineering advisors | Influence specification and vendor recommendation | Important referral channel and specifier audience |
| Trade media and associations | Horticulture associations, trade publications, industry groups | Shape awareness and influence market education | Supports visibility, thought leadership, and lead capture |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Querétaro host city | Local growers, suppliers, logistics providers, and business visitors | Medium | Immediate access to the venue and strong regional business connectivity |
| Querétaro state / central Mexico corridor | Agribusinesses, distributors, engineering firms, agricultural operators | High | Strong regional sourcing and purchasing activity |
| Nearby business hubs: Mexico City, Guadalajara, León, Celaya, San Luis Potosí | National buyers, investors, distributors, and channel partners | High | Accessible via major transport corridors and commercial routes |
| National Mexico reach | Growers, importers, equipment dealers, and project developers from across Mexico | Very High | The official site positions the event as a meeting place for the Mexico region |
| Latin America and the Americas | International growers, distributors, investors, and technology suppliers | High | Official content references “the Americas” and market partners/distributors |
| Global supplier base | Technology vendors, OEMs, and specialized horticulture solution providers | Medium to High | Official site highlights global leaders in horticulture technologies |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is positioned around Mexico and the broader Americas, with Querétaro serving as the host location for regional business development. |
| National and international overlay | Secondary reach description | Official language references professional, investor, and expert participation across the Americas, making it relevant to cross-border supplier and buyer targeting. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Driscoll’s | Grower / fresh produce operator | High-value crop production and controlled-environment optimization are directly aligned to the event theme. | driscolls.com | VP Operations, Procurement Manager, Agronomy Director | Strong Market Fit, Attendance Not Confirmed |
| Taylor Farms | Produce grower / processor | Large-scale produce operations are relevant for automation, irrigation, and crop optimization suppliers. | taylorfarms.com | Director of Procurement, Operations Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Natura (Hortifrut / berry operations) | Berry producer / exporter | Protected cultivation and export-oriented produce sourcing are relevant to the event audience. | hortifrut.com | Sourcing Manager, Technical Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Grupo San Antonio | Greenhouse grower / exporter | A greenhouse-focused operator is a strong fit for climate, automation, and water-saving suppliers. | gruposanantonio.com | General Manager, Operations Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Ocean Spray Cranberries | Agribusiness cooperative / grower network | Producer networks often evaluate controlled-environment technology and post-harvest improvements. | oceanspray.com | Procurement Director, Supply Chain Director, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Del Monte Fresh Produce | Fresh produce company | Large produce sourcing and supply-chain organizations match the event’s business and procurement audience. | delmonte.com | VP Supply Chain, Sourcing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Mastronardi Produce | Greenhouse grower / produce supplier | A top controlled-environment operator is highly relevant to advanced horticulture solutions. | sunsetgrown.com | Director of Operations, Procurement Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Agroindustrias Unidas de México (or similar national agribusiness groups) | Agribusiness / distributor | Mexican agribusinesses and distributors are key buyers for technology, inputs, and project support. | aum.com.mx | Purchasing Manager, Business Development Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| FloraHolland | Horticulture marketplace / distributor | Marketplace and distribution organizations are useful for channel development and trade relationships. | royalfloraholland.com | Category Manager, Partnerships Director, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Yara International | Agriculture inputs / crop nutrition | Crop nutrition and agronomy are core to the event’s technical content and buyer base. | yara.com | Business Development Director, Agronomy Lead, Regional Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Netafim | Irrigation / water technology | Water-saving and irrigation are highlighted themes on the official program. | netafim.com | VP Sales, Product Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Rijk Zwaan | Seed breeder / horticulture technology buyer | Crop optimization and production innovation are relevant to breeding and variety-development companies. | rijkzwaan.com | R&D Director, Technical Manager, Commercial Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns major vendor and capital equipment decisions for growers and agribusinesses. |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement / Supply Chain | Director / Manager | Evaluates supplier fit, total cost, and contract terms. |
| 3 | Operations Director / Greenhouse Operations Manager | Operations | Director / Manager | Focuses on uptime, labor efficiency, yield, and production performance. |
| 4 | Agronomy Director / Head Agronomist | Agronomy / Technical | Director / Senior Manager | Evaluates crop performance, water management, and cultivation technology. |
| 5 | Supply Chain Director / Logistics Manager | Supply Chain / Logistics | Director / Manager | Responsible for sourcing flow, imports, and inventory reliability. |
| 6 | Technical Director / Engineering Manager | Engineering / Technical | Director / Manager | Influences specifications for greenhouse, irrigation, climate, and automation systems. |
| 7 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Relevant for distributors, channel partners, and market-entry conversations. |
| 8 | R&D / Innovation Manager | Innovation / R&D | Manager / Senior Manager | Supports pilot projects, trials, and adoption of new production technology. |
| 9 | Category Manager / Buying Manager | Commercial / Procurement | Manager | Useful for supplier qualification and category-specific product discussions. |
| 10 | Founder / General Manager / Owner-Operator | Executive / Ownership | Owner / C-level | Common in mid-market horticulture and greenhouse businesses with direct buying authority. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Core end-user industry for growers, producers, and controlled-environment operators | Grower prospecting, capital equipment selling, agronomy solutions |
| 2 | Food Production | High-value crop production and supply-chain users align strongly | Production optimization, yield, and processing-adjacent selling |
| 3 | Agriculture | Broad industry fit for inputs, technology, and services | General agriculture buyer targeting and partner development |
| 4 | Machinery | Relevant for greenhouse, irrigation, climate, and automation hardware vendors | OEM, equipment, and aftermarket sales |
| 5 | Mechanical or Industrial Engineering | Engineering solutions are central to controlled environment production | Design, integration, automation, and project delivery |
| 6 | Logistics & Supply Chain | Imports, distribution, and supply continuity are key buyer concerns | Importer, distributor, and warehouse targeting |
| 7 | Wholesale | Channel partners and product distributors are explicitly relevant to the event’s business model | Distributor recruitment and channel sales |
| 8 | Import & Export | Official content references import opportunities and international partners | Cross-border supplier and buying organization targeting |
| 9 | Environmental Services | Water efficiency and sustainability are prominent themes | Sustainability consulting and water-saving solution selling |
| 10 | Information Technology & Services | Useful for precision agriculture, sensing, automation, and data platforms | Digital transformation and IoT-enabled farming workflows |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website content reviewed | No public attendance number was stated in the official text provided. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website content reviewed | The exhibitor list page exists, but no count was provided in the supplied text. |
| Buyer count | Not publicly confirmed | Unconfirmed | Official website content reviewed | No buyer registration statistics were published in the supplied official content. |
| Speaker count | Not publicly confirmed | Unconfirmed | Official website content reviewed | A speaker section is referenced, but no total was given in the supplied text. |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official website content reviewed | Sponsors are mentioned, but no count was published in the supplied text. |
| Historical attendance | Not reliably stated in supplied source text | Unavailable | Official website content reviewed | No historical attendance figure was included in the provided official content. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Energy | Lower operating costs and improve greenhouse efficiency | ROI-driven discussions around climate control, power optimization, and energy savings | LED lighting, energy management, HVAC, controls |
| Water | Reduce water usage and improve irrigation precision | Highly relevant because water saving is explicitly referenced on the official site | Irrigation, fertigation, filtration, sensors |
| Crops | Improve crop quality, yield, and consistency | Technical consultation and trial discussions with agronomists and growers | Seeds, substrates, crop nutrition, agronomy support |
| People | Labor productivity and training | Productivity and workforce efficiency messaging for operations teams | Automation, workflow tools, training, safety solutions |
| Vertical farming | High-density production systems and controlled environments | Project-based selling to innovators and new-build operators | Racks, lighting, climate systems, automation |
| Organic farming | Compliance-friendly, lower-input production models | Education-led conversations and product demonstration | Organic inputs, substrate solutions, pest control alternatives |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned to horticulture technology buyers, growers, and channel partners. |
| Decision-maker availability | High | Procurement, operations, and technical stakeholders are likely to attend or exhibit. |
| Data collection potential | High | The presence of exhibitor lists, programme pages, and speaker sections typically supports list-building. |
| Apollo targeting potential | Very High | Strong fit for agriculture, food production, machinery, logistics, and wholesale buyer targeting. |
| Geographic targeting potential | High | Good targeting across Mexico, Central America, and broader Americas horticulture corridors. |
| Best outreach approach | High-touch, technical, and ROI-driven | Use crop outcomes, savings, yield, and distributor/channel narratives rather than generic trade-show messaging. |
| Overall lead quality | High | This is a strong B2B attendee list-building event for horticulture and controlled-environment supply chains. |
| Best use case | Lead generation, distributor sourcing, and technical sales | Useful for account-based outreach to growers, importers, and greenhouse operators. |
| Limitations / risks | Medium | No publicly confirmed attendance number was included in the supplied official text, so list-size forecasting remains uncertain. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Food Production; Agriculture; Machinery; Mechanical or Industrial Engineering; Logistics & Supply Chain; Wholesale; Import & Export; Environmental Services; Information Technology & Services | Focus on buyer-side organizations most likely to source horticulture technologies and services. |
| Departments | Procurement; Operations; Supply Chain; Engineering; Agronomy; Commercial; Innovation; R&D | Reach functional teams that influence purchase decisions. |
| Seniority | Manager; Director; VP; CXO; Owner | Prioritize decision-makers and budget holders. |
| Job titles | Procurement Manager; Director of Procurement; Strategic Sourcing Manager; Operations Director; Greenhouse Manager; Agronomy Director; Supply Chain Director; Technical Director; Business Development Director; Partnerships Director | Build title-based lists for outreach and account mapping. |
| Geography | Mexico; Central America; Latin America; United States (Southwest, California, Florida); Canada | Align to the show’s Americas positioning and regional buyer base. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Capture both mid-market growers and large agribusiness buyers. |
| Keywords | greenhouse, horticulture, controlled environment, hydroponics, vertical farming, irrigation, fertigation, crop optimization, water saving, agtech, protected agriculture | Improve relevance for attendee and account discovery. |
| Company type | Privately held; public company; family-owned; cooperative; distributor; importer; producer | Covers the full buyer ecosystem in horticulture. |
| Suggested Apollo Search Logic | (greenhouse OR horticulture OR controlled environment OR hydroponics OR vertical farming) AND (procurement OR operations OR supply chain OR agronomy OR engineering) AND geography: Mexico OR Latin America | |
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| GreenTech Americas official website | Official organizer source | Event name, 2027 dates, venue, city, country, event positioning, theme pillars, audience description, organizer references | Very High |
| GreenTech Americas venue information page | Official event page | Venue naming and location details for Querétaro Centro de Congresos | High |
| GreenTech Americas programme page | Official event page | Conference and theatre programme references, speaker section existence, topic areas | High |
| GreenTech Americas exhibitor list page | Official event directory page | Confirmed existence of exhibitor directory and current event structure | High |
| GreenTech Americas news section | Official event news | Market positioning, event relevance, and horticulture innovation themes | High |
| Informa Markets | Organizer website | Organizer identity and event management context | High |
| Querétaro government / destination information | Government / destination reference | Regional context for host city and business destination relevance | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to GreenTech Americas — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds