Grüne Tage Thüringen
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About this event
Grüne Tage Thüringen 2026
Grüne Tage Thüringen ist eine Landwirtschaftsmesse in Erfurt (Deutschland), die 2026 vom 25. bis 27. September 2026 in der Messe Erfurt stattfindet. Die Veranstaltung positioniert sich als zentraler Treffpunkt für die Agrarbranche in Thüringen und verbindet Fachpublikum mit interessierten Verbraucherinnen und Verbrauchern.
1) Wer kommt zur Messe?
Die Messe richtet sich sowohl an Agrarprofis als auch an Genießer und all jene, die sich für regionale Nachhaltigkeit und moderne Landwirtschaft interessieren. Im Mittelpunkt steht der direkte Austausch zwischen Erzeugern und Verbrauchern. Dadurch entstehen Kontakte entlang der gesamten Wertschöpfungskette – von Produktion und Technik bis hin zu Genuss, regionalen Angeboten und dem Dialog mit dem Publikum.
2) Wo findet das Event statt?
Die Grünen Tage Thüringen 2026 finden in Messe Erfurt in der Stadt Erfurt, Deutschland, statt. Der Veranstaltungszeitraum liegt bei 25. – 27. Sept. 2026.
3) Welche Ausrichtung hat die Veranstaltung?
Die Messe deckt verschiedene Schwerpunkte ab, die das Thema Landwirtschaft ganzheitlich darstellen. Dazu gehören besonders:
- Innovation & Technik: Präsentiert werden moderne Landmaschinen, Robotik im Pflanzenbau und digitale Lösungen für eine zukunftsfähige Bewirtschaftung.
- Tierschau und Tierwohl: Besucherinnen und Besucher können sich auf Zuchtwettbewerbe sowie Einblicke in moderne Haltungssysteme freuen.
- Regionaler Genuss: Es gibt einen Marktplatz „Meine Region“ mit Schaukochen, Mitmach-Aktionen und Kulinarik direkt aus Thüringen.
4) Zielgruppen- und Erlebnislogik (Fachpublikum + Verbraucher)
Ein wesentliches Merkmal der Grünen Tage Thüringen ist die Kombination aus Fachmesse und Publikumsmesse. Einerseits geht es um den Dialog der Agrarbranche untereinander – andererseits wird Landwirtschaft für die breite Öffentlichkeit erlebbar gemacht. Damit eignet sich das Event sowohl für Akteure der Land-, Forst- und Ernährungswirtschaft als auch für Anbieter und Partner, die an regionalen Wertschöpfungsketten, Nachhaltigkeit und Ernährungskompetenz interessiert sind.
5) Erwartung an den Besucherfokus
Die Messe wird als „Treffpunkt für Landwirtschaft, Genuss und regionale Nachhaltigkeit“ beschrieben. Entsprechend ist das Besucherinteresse typischerweise in zwei Richtungen stark: fachliche Orientierung (Technik, Innovation, Tierzucht, neue Lösungen) und regionale Erlebnisse (Genuss, kulinarische Angebote, Austausch mit Erzeugern).
6) Zeitrahmen & Programmakzente
Der offizielle Zeitraum ist 25. bis 27. September 2026. Auf der Website werden zudem spezielle Programmbestandteile wie ein Schülertag genannt, wodurch zusätzlich junge Zielgruppen und Bildungsperspektiven in das Event-Konzept eingebunden sein können.
7) Kurzfazit
Grüne Tage Thüringen 2026 ist eine Landwirtschaftsmesse in Erfurt mit Fokus auf Innovation & Technik, Tierwelt und Tierwohl sowie regionalen Genuss. Der direkte Austausch zwischen Erzeugern und Verbrauchern steht im Zentrum, unterstützt durch Messe-Formate, die Fachthemen und öffentliche Erlebnisse zusammenbringen.
Data sheet
Grüne Tage Thüringen – Event Attendee & Buyer Profile Analysis
| Event Name | Grüne Tage Thüringen 2026 |
| Event Date | 25–27 September 2026 |
| Event Status | Upcoming |
| Venue | Messe Erfurt |
| City | Erfurt |
| State / Region | Thuringia (Thüringen) |
| Country | Germany |
| Organizer | Messe Erfurt GmbH |
| Official Event Website | gruenetage.de |
| Event Type | Agricultural trade fair / consumer-facing regional agriculture exhibition |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Food & Beverages; Science & Research; Logistics & Transportation; Business Services |
| Audience Reach | Regional with national agricultural draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for 2026. Historical reference: 23,500 visitors in 2024. |
| Attendance Data Reliability | Medium: 2024 attendance is confirmed by organizer press release; 2026 attendance is not yet publicly confirmed. |
| Main Purpose of Event | A regional agriculture platform for professional exchange, public outreach, regional food and produce promotion, technology showcase, animal presentation, and sustainability-focused farming dialogue. |
Grüne Tage Thüringen is an established agricultural trade fair in Erfurt that brings together the regional farming community, agribusiness stakeholders, and interested consumers. The official event positioning emphasizes “the whole world of agriculture in Erfurt,” with themes including innovation and technology, animal welfare and livestock shows, and regional enjoyment through local food and culinary experiences.
The event matters because it sits at the intersection of agriculture, regional sourcing, public education, and industry networking. For exhibitors and suppliers, it provides access to buyers and influencers from farming operations, agricultural services, food production, regional retail, and the broader rural economy. For attendees, it serves as a market-place for equipment, know-how, partnership building, and visibility across the Thuringian agricultural ecosystem.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and operators | Crop farms, mixed farms, livestock farms, family farms | Primary equipment, input, and service buyers | High relevance for machinery, seed, feed, agri-tech, and farm services |
| Agricultural procurement teams | Cooperatives, large farms, farm groups, agri-enterprises | Source inputs, machinery, maintenance, and service contracts | Strong target for suppliers with B2B offers and contract-based sales |
| Livestock and animal welfare professionals | Breeders, veterinary-related operators, animal husbandry teams | Influence on housing, welfare, feed, and breeding decisions | Relevant for feed, barn systems, animal health, and handling equipment |
| Food producers and regional processors | Dairies, mills, meat processors, specialty food businesses | Source raw materials, packaging, logistics, and compliance services | Relevant for packaging, processing, logistics, and quality systems |
| Agri-technology evaluators | Digital farming firms, precision agriculture users, robotics adopters | Influence software, automation, sensors, and machine upgrades | High-value audience for digital, automation, and data solutions |
| Regional food and beverage buyers | Retailers, specialty stores, local wholesalers, hospitality buyers | Select regional products and supplier relationships | Important for producers seeking trade and retail distribution |
| Public-sector and association representatives | Agricultural ministries, chambers, associations, extension bodies | Policy, funding, program, and support-program influence | Useful for stakeholders selling services, consulting, training, or technology |
| Consumers and regional community visitors | Local families, hobby growers, food enthusiasts | Purchase retail-packaged products and influence brand visibility | Supports consumer education and brand-building for regional products |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Erfurt | Local farms, suppliers, food businesses, public visitors | High | Core local visitor base due to venue proximity and regional identity |
| Host region: Thuringia | Agricultural operators, associations, processors, regional buyers | Very High | Primary target region for attendee acquisition and exhibitor outreach |
| Nearby business hubs | Leipzig, Halle, Jena, Weimar, Gotha, Eisenach, Kassel, Nuremberg corridor | Medium to High | Practical radius for regional travel and supplier meetings |
| National reach | German agriculture and food-sector stakeholders | Medium | Likely more regional than national, but relevant for specialist suppliers and associations |
| International reach | Limited international attendee participation | Low | Event positioning is primarily regional; no official international audience data confirmed |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is anchored in Thuringia and explicitly positioned as a regional agriculture and enjoyment platform. |
| National | Secondary reach | The event can attract specialist agricultural visitors and suppliers from across Germany, especially for livestock, machinery, and agri-tech. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Thüringer Ministerium für Infrastruktur und Landwirtschaft | Government / procurement organization | Agriculture policy, funding, regional programs, and public-sector visibility are relevant to the event. | thueringen.de | Head of Department, Procurement Manager, Program Director | Strong Market Fit, Attendance Not Confirmed |
| Deutscher Bauernverband | Association / industry body | National agriculture association with member influence and buying influence across the sector. | bauernverband.de | Managing Director, Policy Lead, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Landwirtschaftliche Betriebe in Thuringia | Buyer-side farm operators | Core attendee group for farm machinery, inputs, animal systems, and services. | Regional operator domains vary | Owner, Farm Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Molkereien / dairy processors in Germany | Processor / food buyer | Relevant for raw milk sourcing, packaging, logistics, and regional supply chain networking. | Industry-specific | Procurement Manager, Supply Chain Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Regional food retailers and farm shops | Retail buyer | Regional products and “Meine Region” style offerings align well with local retail sourcing. | Retail-specific | Category Manager, Buying Manager, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Agricultural cooperatives | Buyer / distributor / aggregator | Cooperatives often centralize purchasing for machinery, crop inputs, and logistics. | Cooperative-specific | Procurement Lead, Sourcing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Agricultural machinery dealers | Distributor / channel buyer | Likely attendees for sourcing, partnership building, and technology scouting. | Dealer-specific | Business Development Manager, Purchasing Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Veterinary and animal health providers | Service buyer / influencer | Animal welfare, livestock management, and health products are aligned with the show’s livestock focus. | Service-specific | Practice Owner, Operations Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Food service and hospitality groups | Buyer-side operator | Regional produce, culinary showcases, and local sourcing are relevant procurement themes. | Hospitality-specific | Food & Beverage Director, Procurement Manager, Executive Chef | Strong Market Fit, Attendance Not Confirmed |
| Agricultural research institutes | Research / advisory organization | Useful for innovation, trials, and technology demonstration partnerships. | Research-specific | Research Director, Project Lead, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Regional wholesalers and importers | Distribution buyer | Potential buyers for agricultural products, food products, and logistics solutions. | Wholesale-specific | Sourcing Manager, Import Manager, Logistics Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Sets sourcing strategy for farms, processors, and agri-enterprises. |
| 2 | Procurement Manager / Sourcing Manager | Procurement | Manager | Direct buyer for inputs, services, equipment, and logistics. |
| 3 | Farm Manager / Operations Director | Operations | Senior manager | Controls equipment, staffing, efficiency, and capital purchase decisions. |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Relevant for transport, warehousing, and regional food distribution. |
| 5 | Category Manager / Buying Manager | Commercial / Merchandising | Manager | Important for retail and wholesale sourcing of regional products. |
| 6 | Agricultural Technology Lead / Digital Farming Manager | IT / Innovation / Operations | Manager / Director | Evaluates precision agriculture, automation, and software solutions. |
| 7 | Livestock Manager / Animal Welfare Manager | Livestock Operations | Manager | Decision-maker for housing, feed, handling, and welfare solutions. |
| 8 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Important for exhibitors, sponsors, and channel growth opportunities. |
| 9 | Public Sector Program Manager / Policy Lead | Government / Policy | Manager / Director | Relevant for agricultural programs, funding, and industry engagement. |
| 10 | Merchandising Director / Retail Buyer | Retail | Director / Manager | Relevance for regional food, beverage, and farm product sourcing. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Core industry of the event | Farm owners, managers, procurement, and operations leaders |
| 2 | Food & Beverages | Regional food and “genuss” theme is explicit | Processors, buyers, distributors, and retail category managers |
| 3 | Mechanical or Industrial Engineering | Fits machinery, equipment, and agricultural systems | Equipment buyers and technical decision-makers |
| 4 | Machinery | Land machines and farm equipment are highlighted on the official site | Machinery buyers, dealers, and fleet managers |
| 5 | Food Production | Relevant for upstream agriculture and downstream processing | Processors, sourcing, and plant operations |
| 6 | Wholesale | Regional distribution and channel buying are relevant | Wholesalers, importers, and regional distributors |
| 7 | Logistics & Supply Chain | Supply chain and transport are integral to agricultural commerce | Logistics buyers, warehouse operators, distribution teams |
| 8 | Retail | Relevant for regional product merchandising and local sourcing | Retail buyers, category managers, farm shop operators |
| 9 | Government Administration | Public-sector agriculture, policy, and grant stakeholders are relevant | Ministries, regional agencies, and public programs |
| 10 | Environmental Services | Sustainability and regional resource stewardship align with the event | Sustainability, waste, soil, and compliance services |
| 11 | Information Technology & Services | Digital agriculture, analytics, and farm software opportunities | Precision ag, CRM, ERP, and field management vendors |
| 12 | Veterinary | Animal health and livestock welfare are event themes | Veterinary service providers and animal health suppliers |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed for 2026 | Unconfirmed | Organizer website does not publish a 2026 attendance figure in the provided material | Use historical data for planning only |
| Historical attendance | 23,500 visitors | Confirmed | Organizer press release dated 29 Sep 2024 | Confirmed for 2024 edition only |
| Exhibitor count | 231 exhibitors in 2024 | Confirmed | Organizer press release dated 29 Sep 2024 | Historical reference only |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer count provided | Could include buyers embedded within visitor total |
| Speaker count | Not publicly confirmed | Unavailable | No official speaker total provided in supplied content | Agenda exists, but count not verified |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Agricultural machinery | Replacement, upgrades, efficiency gains | Live demos, dealer meetings, financing discussions | Tractors, implements, attachments, maintenance services |
| Precision agriculture and digital tools | Data-driven crop and field management | Target tech-curious farm managers and innovators | Farm software, sensors, analytics, robotics, guidance systems |
| Livestock and animal welfare | Better housing, handling, health, and breeding outcomes | Engage through show animals, expert content, and welfare solutions | Feed, veterinary support, barn systems, handling equipment |
| Regional food sourcing | Local products, provenance, freshness, and supply security | Sampling, retail meetings, culinary demos, farm-to-table storytelling | Regional produce, packaged foods, specialty foods, ingredients |
| Sustainability and regional resilience | Lower emissions, efficient resource use, stronger local supply chains | Position sustainability claims and measurable results | Environmental services, energy solutions, soil and waste management |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong overlap with farm operators, food buyers, suppliers, and agricultural service providers. |
| Decision-maker availability | Medium to High | Likely mix of owners, managers, and procurement influencers, though current-year attendee lists are not public in the supplied material. |
| Data collection potential | Medium | Good fit for onsite lead capture, but the event is also consumer-facing, so not all traffic is B2B. |
| Apollo targeting potential | High | Clear mapping to farming, food, retail, machinery, logistics, government, and environmental industries. |
| Geographic targeting potential | High | Strong regional geography focus around Thuringia and central Germany. |
| Best outreach approach | Direct, regional, solution-led | Use agriculture, regional sourcing, and farm efficiency messaging with local proof points. |
| Overall lead quality | High | Good event for mixed B2B and trade lead generation, especially in agriculture and regional food supply chains. |
| Best use case | B2B attendee list building and regional prospecting | Most valuable for suppliers selling into farms, processors, agri-services, and regional food ecosystems. |
| Limitations / risks | Mixed audience | Consumer attendance is meaningful, so lead qualification is needed to separate buyers from general visitors. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Food & Beverages; Machinery; Food Production; Wholesale; Retail; Logistics & Supply Chain; Government Administration; Environmental Services; Veterinary | Align outreach with event’s strongest buyer ecosystems. |
| Departments | Procurement; Operations; Supply Chain; IT; Innovation; Commercial; Sales; Business Development; Government / Policy | Reach decision-makers and influencers across buying functions. |
| Seniority | Owner; Partner; C-level; VP; Director; Head; Manager | Prioritize budget holders and operational buyers. |
| Job titles | Procurement Manager, Sourcing Manager, Farm Manager, Operations Director, Supply Chain Director, Category Manager, Buying Manager, Head of Agriculture, Business Development Director, Program Manager | Targets the most commercially relevant attendees and buyers. |
| Geography | Germany; Thuringia; Saxony; Saxony-Anhalt; Hesse; Bavaria; Brandenburg | Focus on central and nearby German agricultural markets. |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,001+ | Capture farms, SMEs, cooperatives, processors, and larger agribusinesses. |
| Keywords | agriculture, farm, livestock, precision farming, regional sourcing, animal welfare, sustainability, food production, agriculture technology, machinery | Improve relevance for exhibitor and attendee prospecting. |
| Company type | Private; family-owned; cooperative; public sector; association; distributor; manufacturer; processor; retailer | Reflects the event’s mixed ecosystem. |
Suggested Apollo Search Logic: Use combinations such as (Farming OR Food Production OR Machinery OR Food & Beverages) AND (Procurement OR Operations OR Supply Chain OR Business Development) AND (Director OR Manager OR Owner OR VP). For regional prospecting, layer geography with Germany and nearby central states, and add keywords such as “precision agriculture,” “livestock,” “regional sourcing,” and “animal welfare” for higher-fit records.
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| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Grüne Tage Thüringen Official Website | Official organizer source | Event name, dates, venue, positioning, themes, exhibitor page references, and 2026 event status | Very High |
| Organizer Press Update on 19 Jun 2026 | Official press release | 2026 edition description, theme focus, and status as the 13th agriculture fair | Very High |
| Organizer Press Release on 29 Sep 2024 | Official historical press release | Historical attendance and exhibitor counts for the 2024 edition | Very High |
| Messe Erfurt | Venue website | Venue identity and city-level venue confirmation | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Grüne Tage Thüringen — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.