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About this event
Going Global Live UK (The Leading Exhibition for International Business Expansion)
Event overview
Going Global Live UK is positioned as the go-to exhibition for business leaders who are ready to take their brand and operations worldwide. The show focuses on practical strategies, expert guidance, and direct connections that help organisations expand internationally with confidence.
Attendees can expect a marketplace-style environment where exhibitors, seminars, keynote speakers, and structured networking opportunities support international expansion planning—whether the goal is entering Southeast Asia, growing in the U.S., or expanding to another world-class market.
Dates
11th & 12th November 2026
Venue / location
Excel London, London, United Kingdom
What the event is designed to help with
The event highlights internationally relevant growth topics across both strategy and execution. Based on the official event description, the core areas covered include:
- International trade expertise and guidance from specialists
- Government bodies and public-sector support for market expansion
- Decision makers and market leaders with global growth experience
- Cross-border logistics to help manage global supply chain and delivery complexity
- Legal compliance to support risk reduction when entering new markets
- Cultural intelligence to improve customer engagement across regions
- Global customer acquisition approaches for reaching new international demand
Exhibition and program format
Going Global Live UK combines an exhibition floor with educational content and networking formats. The official website indicates the event includes:
- Exhibitors: 100
- Visitors: 5,000
- Seminars: 50
- Keynote sessions featuring senior industry voices
Speakers (examples from the official website)
The event showcases high-level leadership perspectives from international brands and global agencies. Examples listed on the official website include:
- Supriya Mundra — Former Group Strategy & Transformation Director, Holland and Barrett
- Onur Tanriover — Global Brand Director, No7 Beauty Company
- Lisa Bowcott — SVP Global Strategy, McCann WorldGroup
- Veronika Kryuchkova — Global Head of Capability Building, Reckitt
- Leonardo Metelli — Head of Agency Development - EMEA, Mic
Who attends (audience intent)
Going Global Live UK is presented as an event for driven business leaders and teams actively planning or accelerating international expansion. The audience is expected to include decision makers seeking expert support across global market entry, compliance, logistics, and cross-border customer growth.
Visitors are also positioned to connect with international trade experts, market leaders, and government representatives, suggesting a mix of commercial operators (expansion/strategy roles) and ecosystem partners (advisory, logistics, compliance, and market-entry support).
Audience reach
The event is hosted in London and described as a platform for expanding internationally to multiple regions (including Southeast Asia and the U.S.). This indicates the show’s relevance extends beyond local interests and is designed to support globally oriented business growth.
Buyer engagement areas
Based on the official website’s stated focus areas and event activities, the highest-likelihood engagement themes for buyers include:
- Market expansion strategy (how to enter and scale in new geographies)
- Cross-border operational readiness (logistics, delivery, and supply considerations)
- Compliance and risk alignment (legal requirements and market rules)
- Go-to-market execution (customer acquisition and cultural fit)
- Expert-led discussions (keynotes, seminars, and structured learning)
- Networking and introductions through the event’s stated visitor features (including speed networking and panel-style formats)
Estimated audience footprint (official indicators)
The official event description lists the following scale indicators:
- 5,000 visitors
- 100 exhibitors
- 50 seminars
Data sheet
Going Global Live – Event Attendee & Buyer Profile Analysis
Event date: 11–12 November 2026
Location: ExCeL London, London, United Kingdom
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Going Global Live |
| Event Date | 11–12 November 2026 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | Greater London |
| Country | United Kingdom |
| Organizer | Not explicitly named in the copied official page content; official site indicates the Going Global Live event team. |
| Official Event Website | goinggloballive.co.uk |
| Event Type | B2B exhibition, conference, seminars, networking, and business expansion marketplace |
| Primary Category | Business Services |
| Secondary Applicable Categories | Logistics & Transportation; Legal/Compliance Services; Education & Training; IT & Technology; International Trade |
| Audience Reach | National / International business audience with cross-border expansion focus |
| Estimated Attendance / Expected Footfall | 5,000 visitors (organizer-promoted figure) |
| Attendance Data Reliability | Estimated / organizer-promoted figure; attendance figure not independently audited in the supplied source text |
| Main Purpose of Event | To help businesses expand internationally through expert advice, networking, seminars, and access to solutions covering market entry, logistics, legal compliance, and global customer acquisition. |
About the Event
Going Global Live is a London-based B2B exhibition focused on helping companies scale beyond domestic markets. The official event positioning emphasizes international business expansion, market entry into regions such as Southeast Asia and the United States, and practical support for firms seeking overseas growth.
The event matters because it brings together business leaders, trade experts, government bodies, and decision-makers who influence cross-border growth. Its relevance is strongest for organizations working in international trade, logistics, legal/compliance, brand expansion, market entry strategy, and global customer acquisition.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Business leadership / founders | SMEs, scaleups, mid-market firms, family-owned businesses | Strategic decision-maker for international expansion | High relevance for market entry, advisory, logistics, legal, and localization vendors |
| Procurement and sourcing teams | Importers, distributors, retailers, multinational subsidiaries | Evaluates international suppliers and service providers | Relevant for cross-border service providers, trade finance, freight, and compliance solutions |
| International trade / export managers | Exporters, trading companies, manufacturers | Responsible for overseas sales and market expansion | Highly relevant for distributors, agents, compliance, logistics, and market research suppliers |
| Supply chain and logistics leaders | Brands shipping internationally, e-commerce businesses, import/export firms | Influences transportation, warehousing, and fulfillment decisions | Important for freight, customs, warehousing, and last-mile service providers |
| Legal / compliance teams | Enterprises entering regulated markets | Assesses market-entry risk, contracts, and regulatory exposure | Relevant for legal, tax, customs, and corporate structuring services |
| Marketing and brand expansion teams | Consumer brands, B2B firms, agencies | Shapes local market positioning and customer acquisition strategy | Relevant for localization, digital marketing, PR, and agency services |
| Government bodies and trade agencies | Economic development agencies, export promotion offices, embassies | Supports international trade, investment, and business matchmaking | Useful for trade support vendors, advisers, and ecosystem partners |
| Advisors / consultants / associations | Consultancies, chambers of commerce, industry associations | Influences client referrals and strategic guidance | Valuable channel partners for service providers and sponsors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | High | Strong | Large concentration of corporates, advisers, trade bodies, and international headquarters |
| Host region: Greater London / South East England | High | Strong | Dense concentration of professional services, trade, logistics, and consumer brands |
| Nearby business hubs | High | Moderate to strong | M4 corridor, Cambridge, Oxford, Midlands firms traveling to London |
| National UK reach | High | Strong | Relevant to UK firms exploring export growth and foreign market entry |
| International reach | Medium to high | Moderate | Attracts organizations with export ambitions, market-entry projects, or global operations |
| Trade corridors / target markets | Medium | Moderate | EU, North America, MENA, and Asia-focused growth teams are likely to be especially relevant |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is positioned around international expansion, cross-border growth, and global market access, which makes it relevant to multinational and export-oriented buyers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Holland & Barrett | Retail / international brand | Relevant to global brand strategy, international expansion, and consumer market entry | hollandandbarrett.com | Global Strategy Director, Expansion Director, International Marketing Director | Confirmed Speaker Organization |
| Reckitt | Global consumer goods company | Strong fit for international growth, market access, and cross-border operations | reckitt.com | Global Operations, Market Expansion, International Commercial, Procurement | Confirmed Speaker Organization |
| McCann WorldGroup | Global marketing / agency network | Supports international brand building and customer acquisition | mccannworldgroup.com | Global Strategy, Partnerships Director, International Business Development | Confirmed Speaker Organization |
| No7 Beauty Company | Consumer brand / cosmetics | Relevant to market entry, retail expansion, and international brand distribution | no7beautycompany.com | Global Brand Director, International Sales, Channel Development | Confirmed Speaker Organization |
| Mic | Media / creator economy / global partnerships | Relevant for audience growth, media partnerships, and international content distribution | mic.com | Agency Development, Partnerships, Global Strategy | Confirmed Speaker Organization |
| Department for Business and Trade | Government / trade support | Directly relevant to export support, trade missions, and business expansion | gov.uk/government/organisations/department-for-business-and-trade | Trade Adviser, Export Manager, International Trade Director | Confirmed Government / Procurement Organization |
| UK Export Finance | Government / export finance | Financing, credit support, and international trade enablement are core to the event theme | ukexportfinance.gov.uk | Business Development, Trade Finance, Export Support | Confirmed Government / Procurement Organization |
| British Chambers of Commerce | Trade / association | Supports business matchmaking, trade advocacy, and international business connections | britishchambers.org.uk | Partnerships Director, Trade Policy Lead, Membership Director | Strong Market Fit, Attendance Not Confirmed |
| DHL | Logistics / freight | Cross-border logistics is a named topic on the event site | dhl.com | Global Logistics Director, Supply Chain Director, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Amazon | Marketplace / retail / logistics | Relevant for international expansion, marketplace strategy, and global supply chain decisions | amazon.com | Marketplace Expansion, Category Manager, Global Procurement | Strong Market Fit, Attendance Not Confirmed |
| Unilever | Global consumer goods | International brand expansion, sourcing, and market development relevance | unilever.com | Global Procurement, International Operations, Market Development | Strong Market Fit, Attendance Not Confirmed |
| PwC | Advisory / professional services | Relevant for international tax, compliance, strategy, and market-entry advisory | pwc.com | Partner, Director, International Tax, Consulting Lead | Strong Market Fit, Attendance Not Confirmed |
| Deloitte | Advisory / consulting | Relevant to expansion strategy, regulatory support, and international business planning | deloitte.com | Partner, Consulting Director, International Business Lead | Strong Market Fit, Attendance Not Confirmed |
| EY | Advisory / professional services | Strong fit for global expansion, tax, compliance, and cross-border transactions | ey.com | Partner, Tax Director, Strategy Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Founder / CEO / Managing Director | Executive | C-Level | Primary decision-maker for international expansion and supplier selection |
| 2 | Director of International Expansion | Strategy / Growth | Director | Owns market-entry execution and partner selection |
| 3 | VP / Director of Procurement | Procurement | VP / Director | Evaluates suppliers, advisors, logistics, and service partners |
| 4 | International Trade Manager / Export Manager | Sales / Trade | Manager | Handles export growth, regulatory coordination, and market entry |
| 5 | Supply Chain Director | Supply Chain | Director | Important for cross-border logistics and fulfillment partners |
| 6 | General Counsel / Head of Legal | Legal | Director / Head | Critical for compliance, contracts, and market-entry risk control |
| 7 | Head of Partnerships / Business Development Director | Partnerships / BD | Director | Drives channel expansion, alliances, and overseas partner acquisition |
| 8 | Marketing Director / Global Brand Director | Marketing | Director / VP | Owns international customer acquisition and brand localization |
| 9 | Trade Finance / Treasury Lead | Finance | Manager / Director | Supports international cash flow, FX, and trade finance decisions |
| 10 | Operations Director | Operations | Director | Coordinates the practical execution of international scaling |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Management Consulting | Core fit for market-entry, strategy, and international growth advice | Target for advisory services, data, and partnerships |
| 2 | International Trade & Development | Directly aligned to export and trade expansion | Trade support, market intelligence, and logistics solutions |
| 3 | Logistics & Supply Chain | Named focus area in the event’s positioning | Freight, warehousing, customs, fulfillment |
| 4 | Legal Services | International compliance and market-entry legal support are central themes | Cross-border contracts, entity setup, regulatory advice |
| 5 | Marketing & Advertising | Global customer acquisition and localization are key topics | International campaigns, market launch support |
| 6 | Financial Services | Trade finance and international payments are relevant to expansion | FX, financing, treasury, payment services |
| 7 | Information Technology & Services | Digital enablement for international operations and market entry | CRM, localization tech, analytics, ecommerce |
| 8 | Retail | Retailers expanding into new markets need support partners | Category expansion, sourcing, logistics |
| 9 | Consumer Goods | International brand growth is especially important for consumer brands | Market entry, distribution, localization |
| 10 | Import & Export | Directly aligned to cross-border trading firms | Agents, distributors, customs brokers, traders |
| 11 | Government Administration | Trade agencies and public-sector support bodies are relevant attendees | Export promotion, inward investment, business support |
| 12 | Events Services | Event and networking ecosystem support global business development | Sponsorship, delegations, partnership development |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 5,000 visitors | Estimated | Official website promotional figure | Useful for planning outreach volume, but not independently audited in the copied text |
| Exhibitor count | 100 | Estimated | Official website promotional figure | Not verified against a current exhibitor directory in the supplied content |
| Buyer count | Not publicly confirmed by the organizer | Unavailable | No verified buyer list in supplied source text | Should be treated as a lead-generation event, not a confirmed buyer list source |
| Speaker count | Keynote and seminar agenda present; exact count not confirmed in supplied text | Unavailable / partial | Official website agenda references | Speaker names visible in supplied content, but full agenda list not provided |
| Sponsor count | Not publicly confirmed in supplied text | Unavailable | No verified sponsor list in supplied text | Use sponsor directory only if published on the official site |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| International expansion | Market entry guidance and execution | Strategy sessions, consultations, partner meetings | Consulting, market research, localization |
| Cross-border logistics | Reliable shipping and fulfillment | Freight demos, case studies, route planning | Freight forwarding, warehousing, customs brokerage |
| Legal compliance | Regulatory and contractual support | Compliance workshops, advisory meetings | Legal, tax, entity setup, customs advisory |
| Global customer acquisition | Brand awareness and conversion in new markets | Lead-gen discussions, localization planning | Digital marketing, PR, content localization |
| Trade finance | Working capital and currency support | Finance consultations and partnership meetings | FX, trade finance, risk management |
| Government trade support | Public-sector support and export access | Trade agency introductions and referrals | Advisory services, export promotion, business support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly centered on international business expansion, which attracts decision-makers with active buying intent. |
| Decision-maker availability | High | Likely to include founders, directors, trade leaders, and functional heads. |
| Data collection potential | High | Official site offers exhibitors, speakers, agendas, and event pages that support profiling. |
| Apollo targeting potential | Very High | Clear fit for industries like consulting, logistics, legal, trade, retail, and consumer goods. |
| Geographic targeting potential | High | Strong London and UK coverage with practical international targeting potential. |
| Best outreach approach | High-touch, consultative | Use personalized outbound for expansion, logistics, compliance, and partnership pain points. |
| Overall lead quality | Very High | Strong B2B lead generation event for service providers and international growth vendors. |
| Best use case | Prospecting, appointment setting, attendee list enrichment, sponsor outreach | Ideal for sales teams targeting expansion-focused businesses and trade-support stakeholders. |
| Limitations / risks | Moderate | Current-year attendee list was not supplied; some figures are promotional rather than independently verified. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Management Consulting, International Trade & Development, Logistics & Supply Chain, Legal Services, Marketing & Advertising, Financial Services, Information Technology & Services, Retail, Consumer Goods, Government Administration | Focus on companies most likely to buy cross-border growth and support services |
| Departments | Executive, Operations, Procurement, Supply Chain, Legal, Marketing, Finance, Business Development | Reach functional owners involved in expansion decisions |
| Seniority | Manager, Director, VP, CXO, Owner, Partner, Head | Prioritize decision-makers and budget holders |
| Job titles | CEO, Managing Director, Founder, Head of International Expansion, Export Manager, Trade Manager, Procurement Director, Supply Chain Director, Legal Director, Global Brand Director, Partnerships Director | Direct access to teams responsible for market entry and supplier selection |
| Geography | United Kingdom, Ireland, Western Europe, North America, Middle East, APAC | Capture local, regional, and internationally oriented buyers |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 | Best mix of scaling firms and established expansion-ready organizations |
| Keywords | international expansion, export, market entry, global growth, cross-border, localization, logistics, compliance, trade finance, global strategy | Refines prospects around event-aligned buying intent |
| Company type | Private companies, multinationals, SMEs, scaleups, agencies, trade bodies, public-sector trade organizations | Broaden coverage across both buyers and channel partners |
| Revenue range | Use mid-market to enterprise ranges where available; do not exclude smaller export-ready firms | Focus on firms with budget and need for expansion services |
Suggested Apollo Search Logic: (international expansion OR market entry OR export OR global growth OR cross-border OR localization) AND (procurement OR supply chain OR logistics OR legal OR marketing OR business development) AND location: United Kingdom OR Europe OR North America. Prioritize titles such as CEO, Managing Director, Founder, Director of International Expansion, Export Manager, Supply Chain Director, Procurement Director, and Global Brand Director.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Going Global Live official website | Official organizer / event website | Event title, positioning, venue, dates, visitor/exhibitor promotional figures, event themes, and speaker organization references | High |
| ExCeL London | Venue website | Venue identity and London location alignment | High |
| Department for Business and Trade | Government source | Trade and export support context relevant to the event audience | High |
| UK Export Finance | Government source | Export financing context and relevance for international expansion buyers | High |
| British Chambers of Commerce | Association source | Trade and business network relevance for audience profiling | Moderate to high |
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