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About this event
Go Diving Show ANZ (Sydney Dive Show) — 5–6 September 2026
The Go Diving Show is a dedicated dive and ocean lifestyle event, returning in its third edition and firmly establishing itself as a feature on the dive calendar. Scheduled for 5–6 September 2026, the ANZ show will be held at the Sydney Showground in Sydney, Australia.
What the show is
The Go Diving Show is positioned as the ultimate destination for anyone passionate about the underwater world—whether you’re a seasoned diver, exploring your first dive experiences, or simply an ocean enthusiast. The event blends community energy with hands-on experiences, bringing together dive gear, training resources, travel inspiration, and expert-led talks in a single festival-style format.
What to expect
Visitors can expect a packed two-day program with a strong emphasis on inspiration, connection, and practical dive experiences. The event is designed to be engaging for all ages, with free entry for kids under 16, making it a family-friendly opportunity to introduce younger generations to diving and ocean exploration.
- Inspiring talks and speakers: The program includes talks from industry personalities, ranging from local heroes to international superstars, as well as perspectives from training and technical diving experts.
- Cutting-edge dive gear: Attendees can explore the latest in dive equipment and innovations, with exhibitors and product showcases built around what divers want and use.
- Dream dive travel destinations: The show highlights travel options and inspiration for planning future underwater adventures.
- World-class training resources: Training is a key theme, with resources aimed at supporting divers at different experience levels.
- Interactive try-dive experience: A highlight of the event is the try-dive pool, where visitors can explore underwater experiences in an engaging, hands-on way.
- Underwater photography and technical diving: Attendees can hear from renowned underwater photographers and technical diving experts, adding a knowledge-and-skill building dimension to the event.
- Meet diving legends and familiar faces: The event offers opportunities to connect with notable figures from across Australia and New Zealand, plus guest appearances from film, TV, and radio.
Explore. Connect. Dive!
The event’s core promise is captured in its theme—Explore. Connect. Dive! It’s built to bring the diving community together, strengthen relationships across the dive ecosystem, and help attendees take meaningful next steps, whether that means improving skills, discovering new gear, finding training pathways, or planning their next underwater destination.
Organiser
The Go Diving Show is owned and operated by Rork Media, described as the world’s leading independent scuba diving publisher. Rork Media delivers the event as a world-class experience for divers of all levels.
Data sheet
Go Diving Show – Event Attendee & Buyer Profile Analysis
Event date: 5–6 September 2026
Location: Sydney Showground, Sydney, Australia
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Go Diving Show |
| Event Date | 5–6 September 2026 |
| Event Status | Upcoming |
| Venue | Sydney Showground |
| City | Sydney |
| State / Region | New South Wales |
| Country | Australia |
| Organizer | Rork Media |
| Official Event Website | godivingshow.com/anz/home/ |
| Event Type | Consumer and trade-facing diving exhibition, education and community event |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Sports; Hospitality; Business Services |
| Audience Reach | Primarily national audience with international interest from diving brands, destinations, instructors, and enthusiasts |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Venue and dates are confirmed on the official event website; attendance metrics are not publicly disclosed. |
| Main Purpose of Event | To connect the diving community with dive gear suppliers, travel providers, training resources, speakers, and interactive experiences. |
About the Event
Go Diving Show is a scuba diving and underwater adventure event aimed at divers, ocean enthusiasts, training providers, equipment brands, and travel operators. The official website describes the 2026 ANZ edition as the third edition, featuring talks, try-dive activities, gear showcases, travel inspiration, and community engagement at Sydney Showground.
The event matters because it combines consumer demand generation with industry networking in a niche but commercially active market. It is relevant to brands selling dive equipment, travel packages, marine tourism services, training, media, and experience-led products. For B2B outreach, the show provides access to passionate buyers, retailers, distributors, instructors, resort operators, and destination marketers tied to the underwater recreation economy.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Dive retailers and pro shops | Scuba stores, equipment dealers, specialty retailers | Category buying, stocking, brand selection, retail partnerships | High relevance for gear manufacturers, distributors, and accessory brands |
| Dive instructors and training centers | PADI/SSI-style training providers, dive academies, clubs | Course purchasing, equipment recommendations, partnership decisions | Strong fit for training content, certification tools, rental gear, and education partners |
| Dive travel buyers | Travel agencies, tour operators, liveaboards, resorts | Package sourcing, destination promotion, supplier selection | Relevant for tourism boards, airlines, resorts, and marine experience operators |
| Equipment distributors | National and regional dive gear wholesalers | Importing, distribution, channel management | Strong potential for new product lines and brand representation |
| Marine tourism operators | Diving resorts, operators, boat charters, eco-tour providers | Guest experience purchasing, fleet and safety equipment procurement | Useful for safety, booking, marine logistics, and hospitality suppliers |
| Technical divers and specialists | Technical dive teams, expedition divers, gear experts | Influence on premium gear selection and niche product adoption | Relevant for advanced equipment, communications, lighting, and safety products |
| Manufacturers and brand owners | Dive gear brands, apparel brands, underwater camera brands | Product launches, channel building, sponsorship decisions | Useful for OEM, retail, media, and distribution networking |
| Content creators and media | Diving media, photographers, broadcasters, influencers | Audience amplification and brand storytelling | Relevant for PR, sponsorship, and partner marketing |
| Association leaders and clubs | Diving associations, clubs, conservation groups | Community partnerships, educational programming, sponsor selection | Useful for CSR, conservation, and membership-growth solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Sydney metropolitan area | Local divers, retailers, training centers, travel businesses | High | Venue location supports strong local turnout and same-day attendance |
| New South Wales | Statewide dive community, distributors, tourism operators | High | Likely strongest regional buyer concentration |
| Major Australian business hubs | Melbourne, Brisbane, Perth, Adelaide | Medium | National brands, retailers, and tourism operators may travel for sourcing and networking |
| Oceania / Asia-Pacific | New Zealand and regional partners, travel and dive brand stakeholders | Medium | International participation is plausible given the Australia–New Zealand dive market |
| Global dive industry | Brands, speakers, educators, and travel companies with international reach | Low to Medium | Likely limited in volume but relevant for premium partnerships and media exposure |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary | The event is hosted in Sydney but is positioned as a national Australian dive-community show with appeal across the country. |
| Regional | Secondary | Strong pull from New South Wales and nearby eastern states due to ease of travel to Sydney. |
| Global | Tertiary | International speakers, brands, and destination partners may participate, but the event is not primarily global in footprint. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| PADI Asia Pacific | Training / certification organization | Core scuba training ecosystem participant; relevant for education, partnership, and marketing solutions | padi.com | Regional Director, Training Manager, Partnership Manager | Strong Market Fit, Attendance Not Confirmed |
| SSI Scuba Schools International | Training / certification organization | Relevant for instructor recruitment, e-learning, and training partnerships | divessi.com | Country Manager, Training Director, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Scuba.com.au | Retailer / e-commerce | Australian dive retail and online sales fit the event’s gear showcase and consumer buying intent | scuba.com.au | Buying Manager, Ecommerce Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Dive Warehouse | Retailer / distributor | Potential buyer of premium gear, accessories, and brand partnerships | divewarehouse.com.au | Purchasing Manager, Retail Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Dive 2000 | Retailer / training center | Retail, servicing, and training decisions align with event exhibitors | dive2000.com.au | Owner, Store Manager, Course Director | Strong Market Fit, Attendance Not Confirmed |
| TUSA | Brand owner / manufacturer | Dive equipment brand with channel and retail relevance | tusa.com | Sales Director, Channel Manager, Brand Manager | Strong Market Fit, Attendance Not Confirmed |
| Aqualung | Brand owner / manufacturer | Global dive gear brand suitable for distributor and retail engagement | aqualung.com | Regional Sales Manager, Product Manager, Distributor Manager | Strong Market Fit, Attendance Not Confirmed |
| Scubapro | Brand owner / manufacturer | Premium dive equipment brand; strong fit for retail and distributor conversations | scubapro.com | Sales Manager, Marketing Director, Channel Partner Manager | Strong Market Fit, Attendance Not Confirmed |
| Diveplanit Travel | Travel specialist | Dive travel buyer and seller; directly aligned with destination and package demand | diveplanit.com.au | Managing Director, Product Manager, Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Dive Adventures | Travel operator | Relevant for trip sourcing, destinations, and travel marketing partnerships | diveadventures.com.au | Owner, Operations Manager, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Tourism Australia | Government tourism body | Destination marketing relevance for dive tourism and travel promotion | tourism.australia.com | Partnerships Manager, Trade Marketing Manager, Destination Marketing Lead | Strong Market Fit, Attendance Not Confirmed |
| Great Barrier Reef Marine Park Authority | Government agency | Marine tourism, conservation, and visitor-management relevance | gbrmpa.gov.au | Program Manager, Stakeholder Engagement Manager, Communications Lead | Strong Market Fit, Attendance Not Confirmed |
| Scuba Diving Australia | Community / association organization | Likely community and advocacy stakeholder aligned with event participation | scubadivingaustralia.com.au | President, Membership Manager, Events Coordinator | Strong Market Fit, Attendance Not Confirmed |
| Seaworld Dive | Retailer / services provider | Potential buyer for retail gear, service products, and training partnerships | seaworlddive.com.au | Retail Manager, Training Director, Purchasing Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Managing Director | Executive | Owner / C-level | Common decision-maker for specialty retail, travel, training, and distribution purchases |
| 2 | Purchasing Manager / Buying Manager | Procurement / Retail | Manager | Direct buyer for gear, accessories, and related services |
| 3 | Category Manager | Merchandising / Retail | Manager / Senior Manager | Influences product assortment and vendor selection |
| 4 | Operations Director / Operations Manager | Operations | Director / Manager | Relevant for service delivery, equipment servicing, logistics, and facility needs |
| 5 | Training Director / Course Director | Training / Education | Director / Senior Manager | Can influence certification tools, curriculum, and learning products |
| 6 | Partnerships Manager / Sponsorship Manager | Business Development / Marketing | Manager | Key for co-marketing, event sponsorships, and channel partnerships |
| 7 | Sales Director / Channel Manager | Sales | Director / Manager | Important for brand distribution and reseller relationships |
| 8 | Marketing Director / Brand Manager | Marketing | Director / Manager | Relevant for launches, sponsorships, and brand visibility |
| 9 | Tour Product Manager / Product Manager | Product / Travel | Manager | Important for experience design, packaging, and supplier sourcing |
| 10 | Communications / PR Manager | Communications | Manager | Supports media placement, community growth, and event promotion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Dive travel, resorts, and destination marketing are core event themes | Tour operators, resorts, travel wholesalers, destination boards |
| 2 | Retail | Retail buyers and specialty stores are natural attendees | Category buyers, merchandising, store managers |
| 3 | Import & Export | International brand distribution and equipment sourcing are relevant | Distributors, wholesalers, importers |
| 4 | Wholesale | Channel sales are central to dive gear and accessory markets | Wholesale buyers, channel managers, distributor networks |
| 5 | Consumer Goods | Dive equipment, apparel, and accessories are consumer products | Brand owners, product managers, retail accounts |
| 6 | Sports | Diving is an activity and equipment-led sports category | Sporting goods brands, specialty retailers |
| 7 | Events Services | Sponsorship, production, and activations are highly relevant | Event partners, activation suppliers, media teams |
| 8 | Environmental Services | Marine conservation and sustainability messaging are important adjacent themes | Conservation groups, CSR partners, eco-tour operators |
| 9 | Marketing & Advertising | Brand awareness, sponsor acquisition, and community engagement are major needs | Sponsorship sales, content partnerships, lead gen |
| 10 | Education Management | Training and certification are part of the dive ecosystem | Training providers, certification bodies, e-learning vendors |
| 11 | Consumer Services | Tour experiences, gear fitting, rentals, and travel support services fit well | Service providers, operators, and booking platforms |
| 12 | Government Administration | Tourism, marine parks, and conservation stakeholders may participate | Tourism bodies, marine management agencies |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website does not disclose attendance | No verifiable public number located in provided official content |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official site references an exhibitor directory but no count in supplied content | Could be verified on exhibitor directory if published |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No attendee segmentation published in supplied content | Use buyer-sample targeting instead of attendance claims |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official site references speakers and schedule | Speaker list may be available on the event website |
| Historical attendance | Third edition in 2026 | Historical / prior-year evidence | Official website states the 2026 event is the third edition | Edition history supports market continuity, not numeric attendance |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Dive gear | Product quality, innovation, reliability | Demo, retail trial, distributor appointments | Regulators, BCDs, masks, fins, computers, accessories |
| Training and certification | Course quality and instructor support | Workshop, seminar, partnership pitch | E-learning, curriculum tools, certification platforms |
| Dive travel | Destination differentiation and booking conversion | Lead capture, package promotion, cross-sell | Resorts, liveaboards, travel tech, destination marketing |
| Safety and technical diving | Advanced gear, safety, and expertise | Expert talks, product comparison, premium upsell | Lights, rebreathers, dive tech, signaling, comms |
| Retail and distribution | Margin, brand demand, channel support | Distributor meetings, retail onboarding | Wholesale programs, inventory, merchandising support |
| Community and conservation | Engagement and purpose-driven messaging | CSR, sponsorship, educational activations | Marine conservation partnerships, donor programs |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Clear alignment with dive retail, training, travel, and equipment purchasing. |
| Decision-maker availability | Medium | Likely mix of owners, managers, instructors, and marketers rather than only senior procurement. |
| Data collection potential | Medium | Exhibitor directory, speakers, and partners provide useful prospecting paths; attendee list not public. |
| Apollo targeting potential | High | Strong fit for travel, retail, wholesale, education, and consumer goods filters. |
| Geographic targeting potential | High | Sydney and Australia-wide targeting are practical for outreach and event-based segmentation. |
| Best outreach approach | High-touch email, LinkedIn, and partner introductions | Use product-led messaging for gear, travel, and training solutions. |
| Overall lead quality | High | Good fit for niche B2B and B2C lead generation, especially in Australia and APAC. |
| Best use case | Targeted list building and partner outreach | Best for suppliers serving dive retail, travel, training, and experience businesses. |
| Limitations / risks | No public attendance count | Current-year attendee list is not confirmed in the provided source content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Retail; Wholesale; Import & Export; Consumer Goods; Sports; Events Services; Marketing & Advertising; Education Management; Environmental Services | Capture the most relevant buyer ecosystems around diving and marine recreation. |
| Departments | Procurement, Purchasing, Operations, Sales, Marketing, Partnerships, Product, Training, Retail | Align outreach with buying and partnership functions. |
| Seniority | Owner, CXO, VP, Director, Head, Manager | Prioritize decision-makers and budget holders. |
| Job titles | Owner, Managing Director, Purchasing Manager, Buying Manager, Category Manager, Operations Director, Training Director, Sales Director, Marketing Director, Partnership Manager, Product Manager | Find practical buyers and influencers for event-relevant offerings. |
| Geography | Australia, New South Wales, Sydney, Melbourne, Brisbane, Perth, New Zealand | Match the event’s likely attendee geography and regional business travel. |
| Employee size | 1–10, 11–50, 51–200, 201–500, 501–1,000 | Covers specialty operators, retail chains, and mid-market brands. |
| Keywords | scuba, diving, dive shop, dive travel, snorkelling, marine, underwater, certification, resort, liveaboard, distributor, wholesale | Improves relevance for niche vertical prospecting. |
| Company type | Private companies, brands, retail chains, distributors, government tourism bodies, associations | Focus on organizations likely to buy, sponsor, or partner. |
| Technologies | Ecommerce platforms, CRM, email marketing, booking software, e-learning platforms | Useful if selling martech, sales tools, booking, or education software. |
Suggested Apollo Search Logic: (industry in [Leisure, Travel & Tourism OR Retail OR Wholesale OR Import & Export OR Consumer Goods OR Sports]) AND (title contains “Owner” OR “Managing Director” OR “Purchasing Manager” OR “Buying Manager” OR “Category Manager” OR “Operations Director” OR “Training Director” OR “Partnership Manager” OR “Product Manager”) AND (location in Australia OR New Zealand). Add keywords such as scuba, diving, dive travel, resort, liveaboard, certification, or dive shop for tighter intent filtering.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| GO Diving Show ANZ official website | Official organizer source | Event name, dates, city, venue, organizer, show description, and event purpose | High |
| Sydney Showground | Venue website | Venue identity and Sydney location context | High |
| Official exhibitor directory / speakers / floorplan links referenced on event website | Official event navigation | Confirmed that exhibitor, floorplan, speaker, and schedule resources exist on the official site | High |
| Provided official website content excerpt | Primary source excerpt | Third-edition claim, show themes, ticket price, and ANZ positioning | High |
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