CategoryEntertainment & Media
Global Gaming Expo
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About this event
Global Gaming Expo (G2E) — Event Overview
Global Gaming Expo is one of the industry’s key global gatherings for organizations shaping the future of gaming. The event convenes decision-makers, operators, technology innovators, and business leaders across the gaming ecosystem to connect, learn, and explore new opportunities that move the industry forward.
Scheduled for September 28 – October 1, 2026, the show takes place at The Venetian Expo in Las Vegas, United States. G2E positions itself as the “global stage for gaming,” where innovation is unveiled and meaningful business connections are built through a mix of exhibitions, education programming, and networking formats.
Core Purpose & Industry Value
G2E is designed to be an all-in-one industry experience. Attendees come to navigate what’s next in gaming and to access actionable insights, high-value connections, and practical solutions. The event emphasizes that its value extends beyond the conference days by enabling relationships and business momentum that continue after the event concludes.
Scale of the Event
According to the event’s own published figures, G2E brings together 25,000+ gaming professionals, along with 400+ exhibitors and participation across 120+ countries, regions, and territories. The program also includes 100+ education sessions, making the event both a business marketplace and an industry learning platform.
What G2E Covers (Exhibition & Industry Tracks)
G2E brings together multiple gaming categories under one roof. The event’s focus areas include:
- Bingo
- Technology
- Casino & Games
- Hospitality Management & Technology
- iGaming
- Lottery
- Marketing (Player Development & Casino Marketing)
- Sports Betting & Sportbooks
- Industry Affiliation
- Commercial, Tribal, Online Casino, and Sportsbook Operators
- Suppliers, Vendors, and Game Developers
- Others (including investors, marketing, regulators, and related participants)
Who This Event Serves (Audience Composition)
The event brings together a broad blend of gaming stakeholders, including operators and commercial organizations, as well as the companies and service providers that support them. G2E’s structure is intended to support both strategic industry engagement and hands-on marketplace discovery, with the goal of helping organizations identify opportunities, strengthen partnerships, and prepare for future growth.
Education & Networking Elements
G2E includes a robust education offering with 100+ education sessions, supporting learning on current trends, operational improvements, technology advancements, and emerging business needs across gaming. The event also features multiple networking formats, including highlighted programming areas such as networking events and specialized initiatives (including elements such as business and technology-focused zones and other structured industry programming).
Event Dates & Location (Confirmed Details)
Dates: September 28 – October 1, 2026
Venue: The Venetian Expo
City & Country: Las Vegas, United States
Summary
Global Gaming Expo is built for organizations that want to participate in the global conversation around gaming—bringing together operators, suppliers, technology providers, and industry affiliates with education and networking that enable actionable outcomes. With large international participation and a multi-track event format, G2E is positioned as a premier industry meeting point where innovation and business opportunities come together.
Data sheet
Global Gaming Expo – Event Attendee & Buyer Profile Analysis
Event Date: September 28 – October 1, 2026
Location: The Venetian Expo, Las Vegas, Nevada, United States
Event Status: Upcoming
Research Date: July 6, 2026
Location: The Venetian Expo, Las Vegas, Nevada, United States
Event Status: Upcoming
Research Date: July 6, 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Global Gaming Expo (G2E) |
| Event Date | September 28 – October 1, 2026 |
| Event Status | Upcoming |
| Venue | The Venetian Expo |
| City | Las Vegas |
| State / Region | Nevada |
| Country | United States |
| Organizer | RX |
| Official Event Website | globalgamingexpo.com |
| Event Type | Trade show, conference, education program, networking event |
| Primary Category | Entertainment & Media |
| Secondary Applicable Categories | Business Services; IT & Technology; Hospitality; Logistics & Transportation; Security & Defense |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 25,000+ gaming professionals |
| Attendance Data Reliability | Confirmed by organizer on official website |
| Main Purpose of Event | To convene the global gaming industry for networking, product discovery, education, innovation, and commercial deal-making. |
About the Event
Global Gaming Expo is one of the most important annual business gatherings for the gaming ecosystem, bringing together operators, technology providers, suppliers, regulators, investors, and commercial partners. The event is positioned as a global stage for gaming, with a strong emphasis on innovation, education, and high-value business connections.
G2E matters because it concentrates decision-makers across casino, iGaming, lottery, sportsbook, hospitality technology, player development, and gaming operations in one place. For exhibitors and service providers, it is a strong environment for buyer targeting, account-based outreach, partner development, and solution-selling to organizations actively investing in gaming technology, operations, compliance, and growth.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Casino operators | Commercial casinos, tribal casinos, resort casinos, regional gaming operators | Decision-makers for gaming systems, slot products, loyalty tech, security, payments, and floor optimization | Primary buyer segment for gaming equipment, software, managed services, hospitality tech, and operations solutions |
| iGaming and sportsbook operators | Online gaming brands, sportsbook operators, digital gaming platforms | Evaluate software, platform vendors, compliance tools, fraud prevention, payments, and acquisition tech | Strong fit for B2B technology vendors and digital growth providers |
| Lottery organizations | State lotteries, lottery technology providers, regulated gaming authorities | Influence procurement for systems, terminals, digital channels, security, and player engagement | Relevant for lottery tech, secure operations, analytics, and omnichannel solutions |
| Procurement and sourcing teams | Gaming operators, hospitality groups, technology buyers, regulated enterprises | Issue RFPs, compare vendors, manage supplier onboarding and contract awards | High-value target for suppliers seeking enterprise contracts and procurement-driven deals |
| Technology leaders | CIOs, CTOs, IT directors, product and platform leaders | Own technology roadmaps, integrations, cybersecurity, data, and digital transformation | Critical audience for software, cloud, data, cybersecurity, and systems integration vendors |
| Operations and venue leaders | Casino operations teams, property management, facilities and guest experience leaders | Influence operational technology, workflow tools, safety, maintenance, and service systems | Relevant for facility tech, operational efficiency, security, and guest experience suppliers |
| Marketing, CRM, and loyalty teams | Player development, retention, analytics, and brand teams | Buy engagement tools, martech, loyalty platforms, attribution, and personalization solutions | Strong opportunity for marketing tech and customer engagement vendors |
| Compliance and risk leaders | Regulatory affairs, AML, responsible gaming, fraud and risk teams | Evaluate compliance solutions, identity tools, monitoring systems, and reporting platforms | High relevance for governance, risk, compliance, and security vendors |
| Investors and strategic partners | Private equity, strategic acquirers, venture-backed startups, advisory firms | Assess growth opportunities, M&A targets, partnerships, and innovation trends | Useful for partnership development, fundraising, and strategic market positioning |
| Industry consultants and advisors | Gaming consultants, legal advisors, compliance advisors, analytics firms | Influence vendor recommendations and solution selection | Multipliers for channel partnerships, referrals, and deal support |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Las Vegas | Strong local presence from casinos, resorts, vendors, and service providers | Very High | Las Vegas is the center of U.S. gaming and hospitality activity, creating dense buyer concentration. |
| Host state: Nevada | Regional gaming operators, suppliers, and associated professional services | High | Includes gaming enterprises, hospitality groups, and technology buyers with active procurement cycles. |
| Nearby business hubs | California, Arizona, Utah, and the broader Southwest U.S. | High | Large operator, technology, and hospitality buyer base within short travel range. |
| National reach | U.S. gaming operators, tribal operators, lottery organizations, suppliers, regulators | Very High | Official site indicates a major U.S. and international draw, with broad national attendance potential. |
| International reach | Global gaming companies, distributors, tech providers, and consultants | High | Organizer reports participation across 120+ countries, regions, and territories. |
| Trade corridor relevance | Gaming, hospitality, digital commerce, and regulated technology corridors | Medium to High | Strong relevance for companies serving regulated entertainment and hospitality markets. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary | Official event messaging states participation from 120+ countries, regions, and territories, making G2E a global industry platform. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| MGM Resorts International | Casino operator / hospitality buyer | Large-scale gaming, hospitality, and technology procurement across casino properties and resorts | mgmresorts.com | CIO, CTO, VP Procurement, Director of Gaming Operations, Loyalty Director | Strong Market Fit, Attendance Not Confirmed |
| Caesars Entertainment | Casino operator / hospitality buyer | Major operator with broad needs in gaming systems, CRM, marketing, security, and operations technology | caesars.com | Chief Procurement Officer, IT Director, Operations Director, Marketing Technology Director | Strong Market Fit, Attendance Not Confirmed |
| Las Vegas Sands | Casino operator / resort buyer | Large integrated resort operator with high-value technology, facilities, and guest experience investments | lasvegassands.com | VP Procurement, Facilities Director, CIO, Operations Executive | Strong Market Fit, Attendance Not Confirmed |
| Wynn Resorts | Casino operator / luxury hospitality buyer | Relevant for premium guest technology, operational systems, marketing, and service innovation | wynnresorts.com | Director of Procurement, IT Director, Operations Director, Guest Experience Leader | Strong Market Fit, Attendance Not Confirmed |
| Boyd Gaming | Casino operator | Regional gaming operator with recurring needs in operations, systems, compliance, and sourcing | boydgaming.com | Procurement Manager, Supply Chain Director, IT Security Lead | Strong Market Fit, Attendance Not Confirmed |
| Caesars Digital | iGaming / sportsbook operator | Digital gaming and sportsbook focus makes this a strong target for platforms, payments, fraud, and data vendors | caesars.com | VP Product, CTO, Digital Operations Director, Payments Lead | Strong Market Fit, Attendance Not Confirmed |
| DraftKings | Sportsbook / iGaming operator | High relevance for technology, data, risk, and customer engagement vendors serving digital wagering | draftkings.com | CIO, VP Engineering, Director of Procurement, Fraud/Risk Manager | Strong Market Fit, Attendance Not Confirmed |
| Flutter Entertainment | Gaming operator | Large international gaming business with technology, compliance, and platform needs | flutter.com | Global Procurement Lead, Technology Director, Compliance Director | Strong Market Fit, Attendance Not Confirmed |
| Entain | Gaming operator | Major regulated gaming group with need for digital platforms, risk controls, and supplier partnerships | entaingroup.com | VP Procurement, CTO, Head of Operations, Supplier Manager | Strong Market Fit, Attendance Not Confirmed |
| International Game Technology (IGT) | Gaming technology supplier and buyer of partner solutions | Key ecosystem company with enterprise technology, hardware, software, and services requirements | igt.com | Procurement Director, Product Leader, Partnerships Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Light & Wonder | Gaming technology supplier and operator-facing solutions provider | Relevant for content, systems, digital products, and supplier ecosystem targeting | lightnwonder.com | Business Development Director, Product Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Everi Holdings | Gaming technology and financial technology buyer | Potential buyer for payments, loyalty, security, analytics, and equipment solutions | everi.com | CIO, VP Procurement, Finance Systems Director, Product Operations Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-Level / VP | Owns vendor selection, sourcing strategy, and enterprise purchasing decisions. |
| 2 | Director of Procurement / Procurement Manager | Procurement | Director / Manager | Manages RFPs, supplier evaluation, and contract negotiation. |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates new vendors and supports cost optimization and supplier consolidation. |
| 4 | CIO / CTO / IT Director | Information Technology | C-Level / Director | Evaluates platform modernization, integrations, cybersecurity, cloud, and data solutions. |
| 5 | Operations Director / Casino Operations Executive | Operations | Director / Executive | Influences systems that improve guest experience, workflow, uptime, and operating efficiency. |
| 6 | Compliance Director / Risk Manager / AML Lead | Compliance / Risk | Director / Manager | Important for regulated gaming technology, monitoring, reporting, and governance tools. |
| 7 | Marketing Director / CRM / Loyalty Director | Marketing | Director / Senior Manager | Buys tools for customer engagement, retention, personalization, and campaign performance. |
| 8 | Facilities Director / Property Operations Manager | Facilities / Property | Director / Manager | Relevant for safety, maintenance, energy, infrastructure, and facility technology. |
| 9 | Business Development Director / Partnerships Director | Business Development | Director / VP | Focuses on alliances, channel partnerships, and commercial expansion. |
| 10 | Product Manager / Product Director | Product | Manager / Director | Evaluates product fit, feature requirements, roadmap alignment, and supplier innovation. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Entertainment | Directly aligned with gaming, casinos, sportsbooks, and industry ecosystem providers | Operators, gaming product buyers, media, and partnership teams |
| 2 | Hospitality | Gaming properties are heavily tied to hotels, resorts, guest services, and venue operations | Hospitality technology, guest experience, and property operations buyers |
| 3 | Leisure, Travel & Tourism | Many buyers operate integrated resort and travel-adjacent properties | Experience, loyalty, booking, and service suppliers |
| 4 | Information Technology & Services | Core category for software, systems integration, cloud, and IT services | Technology leaders and enterprise buyers |
| 5 | Computer Software | High relevance for platforms, analytics, CRM, payments, and digital gaming products | Product and technology decision-makers |
| 6 | Security & Investigations | Gaming environments require strong security, risk, and compliance controls | Security technology and services buyers |
| 7 | Financial Services | Relevant for payments, transaction oversight, fraud control, and financial operations | Payments, fintech, and risk management offerings |
| 8 | Retail | Useful for loyalty, merchandising, and customer engagement in casino resort environments | Retail and guest commerce buyers |
| 9 | Management Consulting | Consultants influence transformation, sourcing, and strategic buying recommendations | Advisory and influence-led outreach |
| 10 | Government Administration | Relevant for lottery, regulatory, and public-sector gaming stakeholders | Public sector gaming, lottery, and compliance stakeholders |
| 11 | Logistics & Supply Chain | Useful for procurement, distribution, fulfillment, and equipment supply networks | Supply chain and sourcing buyers |
| 12 | Computer & Network Security | Cybersecurity is critical for gaming platforms, payments, and regulated operations | Security software and managed security providers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 25,000+ gaming professionals | Confirmed | Official G2E website | Published by organizer on the event homepage. |
| Exhibitor count | 400+ | Confirmed | Official G2E website | Organizer-published figure. |
| Buyer count | Not publicly confirmed by the organizer | Not confirmed | Official website does not publish a buyer-specific count | Buyer intent is inferred from event format and participant mix. |
| Speaker count | Not publicly confirmed by the organizer | Not confirmed | Official website references 100+ education sessions | Speaker count was not clearly stated in the supplied official text. |
| Education sessions | 100+ | Confirmed | Official G2E website | Supports strong lead-capture and content-driven attendee engagement. |
| International participation | 120+ countries, regions, and territories | Confirmed | Official G2E website | Signals strong global reach and cross-border targeting potential. |
| Historical attendance | 25,000+ previously published by organizer | Historical / current-year published figure | Official website | Suitable for B2B attendee list building and account-based outreach. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Gaming technology | Modernize systems, improve operations, and support product innovation | Demonstrate platform capabilities and integration outcomes | Gaming software, hardware, and systems integration |
| iGaming and sportsbook | Scale digital channels, improve conversion, and manage risk | Pitch product performance, user experience, and compliance features | Digital gaming platforms, analytics, and fraud prevention tools |
| Procurement and sourcing | Control costs and secure reliable vendors | Offer competitive pricing, sourcing support, and contract value | Enterprise services, sourcing platforms, and managed solutions |
| Cybersecurity and risk | Protect payments, identities, operations, and regulated workflows | Highlight controls, monitoring, and audit-ready capabilities | Security software, identity, fraud, and monitoring tools |
| Customer engagement | Improve loyalty, retention, and player development | Show measurable uplift and personalization outcomes | CRM, marketing automation, loyalty, and analytics |
| Facilities and operations | Increase uptime, service quality, and property efficiency | Position operational ROI and service reliability | Facilities management, maintenance, and workflow technology |
| Compliance and responsible gaming | Meet regulatory obligations and reduce operational risk | Offer audit support, reporting, and workflow governance | Compliance software, reporting tools, and advisory services |
| Payments and financial operations | Enable secure transactions and reduce friction | Show payment performance, settlement, and security improvements | Fintech, payments, and transaction management solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event attracts operators, procurement teams, technology leaders, and regulated buyers with active sourcing needs. |
| Decision-maker availability | High | G2E is a seniority-rich trade show with strong attendance from executives and functional leaders. |
| Data collection potential | High | Exhibitor lists, education agenda, networking activities, and industry segmentation support lead qualification. |
| Apollo targeting potential | Very High | Excellent fit for filtering by entertainment, hospitality, IT, security, finance, and procurement functions. |
| Geographic targeting potential | High | Strong global reach with concentrated U.S. gaming, Nevada, and Las Vegas buyer density. |
| Best outreach approach | High | Use account-based email, LinkedIn sequencing, exhibitor-trigger outreach, and event-intent segmentation. |
| Overall lead quality | Very High | Strong event for B2B attendee list building, buyer profiling, and solution-led prospecting. |
| Best use case | Very High | Ideal for gaming tech vendors, security providers, payment solutions, consulting, and enterprise services. |
| Limitations / risks | Medium | Not all attendees are direct buyers; some are vendors, media, or advisors. Qualification is necessary. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Entertainment; Hospitality; Leisure, Travel & Tourism; Information Technology & Services; Computer Software; Security & Investigations; Financial Services; Management Consulting; Government Administration | Focus on organizations most likely to buy gaming, compliance, operational, and technology solutions. |
| Departments | Procurement, Operations, Information Technology, Product, Compliance, Risk, Marketing, Finance, Business Development | Reach the functions most likely to control budgets or influence vendor selection. |
| Seniority | C-Level, VP, Director, Head, Manager | Prioritize decision-makers and budget holders. |
| Job titles | CIO, CTO, VP Procurement, Director of Procurement, Procurement Manager, Operations Director, Compliance Director, IT Director, Product Director, Marketing Director, Loyalty Director | Match the core buyer personas attending G2E. |
| Geography | United States; Nevada; Las Vegas; California; New Jersey; Pennsylvania; Florida; tribal gaming regions; Canada; United Kingdom; Australia | Capture the strongest gaming markets and international operator hubs. |
| Employee size | 200-500, 500-1,000, 1,000-5,000, 5,000+ | Prioritize enterprises and mid-market operators with active procurement activity. |
| Keywords | gaming, casino, sportsbook, lottery, iGaming, player development, loyalty, compliance, AML, slot, operations, hospitality technology | Improve relevance for event-linked prospecting and intent matching. |
| Technologies | CRM, ERP, cloud, analytics, payments, cybersecurity, identity, POS, loyalty platforms | Useful for identifying buyers of enterprise software and tech infrastructure. |
| Company type | Public company, private company, enterprise operator, regulated operator, government-linked lottery organization | Target organizations with formal procurement and vendor evaluation processes. |
| Revenue range | $50M+, $100M+, $500M+ | Prioritize organizations with higher purchasing power and broader vendor needs. |
Suggested Apollo Search Logic: (gaming OR casino OR sportsbook OR iGaming OR lottery OR hospitality) AND (procurement OR sourcing OR operations OR IT OR compliance OR product OR marketing) AND (director OR VP OR head OR manager OR C-level).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Global Gaming Expo Official Website | Official organizer website | Event name, dates, venue, location, organizer branding, audience size, exhibitor count, international reach, education sessions, event purpose | Very High |
| RX | Organizer website | Organizer identity and event ownership context | High |
| The Venetian Resort / The Venetian Expo | Venue website | Venue identity and host market context | High |
| G2E official navigation items: 2026 Exhibitor List, 2026 Product List, 2026 Education Schedule, Networking Events | Official event site structure | Confirmed existence of exhibitor, product, education, and networking programs for lead-generation relevance | Very High |
| G2E official homepage statement “G2E by the numbers” | Official event content | 25,000+ professionals, 400+ exhibitors, 120+ countries/regions/territories, 100+ education sessions | Very High |
| Official G2E content describing gaming sectors and attendee mix | Official event content | Primary audience segments including operators, suppliers, vendors, investors, marketers, and regulators | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Global Gaming Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds