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About this event
Glee 2026
Event type: Garden retail, landscaping, outdoor living, plant supply, nursery trade, hardscape, tools, equipment, and seasonal retail sourcing
Expected audience profile: Retail buyers, garden center owners, landscape contractors, nursery operators, distributors, wholesalers, merchandisers, product managers, procurement teams, and category buyers from the gardening and outdoor living ecosystem
Estimated attendance: Strong trade-only attendance with a highly targeted buyer profile across the UK and international garden retail market. Glee is widely known as one of the most important sourcing and networking events for the garden, outdoor living, and landscaping sector.
1️⃣ Who attends: Buyers / Attendees
Glee is a trade-focused event that attracts a very commercially valuable audience rather than a general consumer crowd. The buyers attending are typically responsible for product sourcing, assortment planning, purchasing, merchandising, and commercial decision-making for garden and outdoor categories.
The most relevant attendee groups include:
- Garden center owners and managers
- Retail buyers and category managers
- Merchandising and product development teams
- Wholesalers, distributors, and importers
- Landscape contractors and outdoor project procurement teams
- Nursery operators and horticulture professionals
- Brands selling garden tools, plants, furniture, décor, irrigation, and seasonal products
- Packaging, logistics, and supply chain decision-makers supporting the sector
- Trade associations, consultants, and industry service providers
This event is especially valuable for any company that wants access to buyers who directly influence what gets stocked in garden centers, home improvement chains, specialty retail stores, landscape supply channels, and online outdoor product platforms.
2️⃣ Where the show is happening + attendee geographic origin
Event location: Birmingham, United Kingdom
Glee is typically hosted at the NEC Birmingham, a major exhibition venue with strong domestic and international connectivity. Birmingham is a practical location for a UK trade event because it draws attendees from across England, Scotland, Wales, Northern Ireland, and nearby European markets.
Attendee geographic origin:
- Primarily United Kingdom
- Strong participation from Ireland and mainland Europe
- Some international exhibitors, importers, and sourcing teams from global garden supply markets
The show is especially attractive to UK buyers because it is positioned at the center of the garden retail calendar, making it a natural venue for product discovery, seasonal planning, and supplier relationship building.
3️⃣ Audience reach
Reach type: National with international trade relevance
Glee has a predominantly UK-national reach, but it also has strong international value because many exhibitors and buyers operate across Europe and global sourcing networks. For a company trying to sell attendee lists or buyer intelligence, this means the event is not just local. It has a broader commercial radius that includes cross-border trade, import/export relationships, and multi-location retail chains.
In simple terms:
- Local: Birmingham and surrounding regions
- National: UK-wide retail and trade presence
- Global: Relevant for international suppliers, manufacturers, exporters, and sourcing teams
4️⃣ Sample buyer company names + websites
Below is a sample buyer-focused table with companies that are typically relevant to this event. These are not random brands; they represent the kinds of organizations that are most likely to be commercially aligned with garden retail, landscaping, outdoor living, nursery supply, tools, and seasonal merchandising.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Kingfisher plc | https://www.kingfisher.com | Category Director, Garden & Outdoor / Senior Buyer, Seasonal | Major home improvement and garden retail group with strong assortment planning and sourcing needs. |
| 2 | B&Q | https://www.diy.com | Buyer, Garden Centre / Category Manager, Outdoor Living | Large UK retail buyer of gardening, DIY, and outdoor living products. |
| 3 | Wickes | https://www.wickes.co.uk | Category Buyer, Garden & Landscaping | Strong fit for garden materials, landscaping supply, tools, and seasonal retail categories. |
| 4 | Homebase | https://www.homebase.co.uk | Commercial Buyer, Garden & Outdoor | Retailer with direct interest in outdoor living, gardening, and home improvement products. |
| 5 | SCOTTS Miracle-Gro | https://www.scotts.com | Trade Marketing Manager / National Account Manager | Strong alignment with gardening consumables, lawn care, and plant nutrition categories. |
| 6 | Blagdon | https://www.blagdonwatergardens.co.uk | Product Manager / Business Development Manager | Relevant for water gardening, pond care, and niche outdoor categories. |
| 7 | Charles Bentley & Son | https://www.charlesbentley.com | Buying Manager / Sourcing Manager | Good fit for garden furniture, outdoor accessories, storage, and seasonal products. |
| 8 | Evergreen Garden Care | https://www.evergreengardencare.com | Category Manager / Trade Marketing Lead | Highly relevant to plant care, lawn care, and garden consumer products. |
| 9 | Westland Horticulture | https://www.westlandhorticulture.com | Commercial Director / Sales Director | Major horticulture supplier with strong retail and trade channel alignment. |
| 10 | Miracle-Gro | https://www.miraclegro.com | Regional Sales Manager / Retail Account Manager | Relevant for garden care products, fertilizers, and retail channel engagement. |
| 11 | Spear & Jackson | https://www.spear-and-jackson.com | Sales Manager / Product Development Manager | Good match for garden tools, hand tools, and landscaping implements. |
| 12 | Hozelock | https://www.hozelock.com | Category Manager / Key Account Manager | Strong buyer fit for watering, irrigation, and garden maintenance products. |
| 13 | Dobbies Garden Centres | https://www.dobbies.com | Head of Buying / Buyer, Plants & Outdoor Living | One of the most relevant garden retail buyer audiences for the event. |
| 14 | Notcutts | https://www.notcutts.co.uk | Buyer, Garden Retail / Merchandising Manager | Garden center chain with strong plant, home, and outdoor living purchasing needs. |
| 15 | Blue Diamond Garden Centres | https://www.bluediamond.gg | Buying Director / Category Manager | Premium garden center group with high value on sourcing and trend-led products. |
| 16 | Leyland SDM | https://www.leylandsdm.co.uk | Senior Buyer, Outdoor / Trade Procurement Lead | Relevant for trade, home improvement, and gardening-related categories. |
| 17 | Tesco | https://www.tesco.com | Buyer, Seasonal & Home | Large retailer with strong seasonal gardening and outdoor merchandise requirements. |
| 18 | Sainsbury’s | https://www.sainsburys.co.uk | Category Buyer, Seasonal Non-Food | Potential buyer for garden, outdoor, and seasonal consumer goods. |
| 19 | Robert Dyas | https://www.robertdyas.co.uk | Commercial Buyer, Home & Garden | Strong retail fit for gardening tools, storage, and outdoor living essentials. |
| 20 | Primrose | https://www.primrose.co.uk | Category Manager / Ecommerce Buyer | Online garden retailer with strong relevance across product sourcing and seasonal ranges. |
5️⃣ Job profiles, industries & event type
Best job titles to target:
- Head of Buying
- Category Manager
- Senior Buyer
- Commercial Director
- Procurement Manager
- Product Manager
- Merchandising Manager
- Trade Marketing Manager
- Sales Director
- Business Development Manager
- Retail Operations Manager
- Garden Centre Manager
- Landscape Supply Manager
- Export Manager
- Ecommerce Buyer
Best industries to use:
- Retail
- Wholesale
- Import & Export
- Consumer Goods
- Building Materials
- Construction
- Environmental Services
- Logistics & Supply Chain
- Farming
- Food Production
- Manufacturing-related sectors through company keywords
- Wholesale distribution of garden, outdoor, and seasonal goods
Event type: Trade exhibition, sourcing platform, buyer-networking event, garden retail showcase, product launch venue, and seasonal procurement meeting point
6️⃣ Estimated attendance / expected footfall
Glee is generally regarded as a well-attended specialist trade event with a very high commercial value per visitor. The event footfall is not about mass public crowds; it is about the quality of decision-makers in attendance.
Estimated attendance: Several thousand trade visitors, with strong concentration of buyers, retailers, suppliers, and commercial partners
Expected footfall profile:
- High percentage of buyers and purchasing professionals
- Large number of garden center representatives and retail merchants
- Strong exhibitor and supplier participation
- Excellent networking density for category-specific outreach
This makes the event highly useful for attendee-list sales, especially when the list is segmented into job title, company type, product category, and geography.
7️⃣ Key focus areas & buyer engagement
Glee covers a broad range of product and commercial interest areas within garden retail and outdoor living. The strongest buyer engagement happens around new products, seasonal planning, product sourcing, merchandising trends, and supply chain partnerships.
Key focus areas:
- Garden care and plant nutrition
- Tools and equipment
- Outdoor living and garden furniture
- Landscaping and hardscape materials
- Plants, seeds, and horticulture products
- Watering, irrigation, and maintenance solutions
- Seasonal retail ranges
- Sustainable and eco-friendly products
- Packaging, display, and merchandising solutions
- Supplier discovery and new product launches
Buyer engagement angle:
The best commercial message is not simply that the event attracts “attendees.” The stronger message is that it reaches buyers responsible for product selection, channel strategy, and retail purchasing decisions. That makes it highly relevant for companies selling consumer garden products, retail category solutions, merchandising support, horticulture supplies, tools, and outdoor living items.
8️⃣ Client-product fit note
Before finalizing the best buyer list, I should review your client’s website and product positioning. The best targets for this event depend heavily on what your client sells.
For example:
- If your client sells garden tools or equipment, target garden centers, DIY chains, tool brands, wholesalers, and landscaping distributors.
- If your client sells plants, fertilizers, or horticulture products, target retail buyers, category managers, nursery operators, and garden center groups.
- If your client sells furniture, décor, or outdoor living products, target home improvement retailers, seasonal buyers, and garden retail merchandisers.
- If your client sells software, POS, or retail services, target retail operations leaders, ecommerce buyers, and commercial directors.
- If your client sells logistics, packaging, or supply chain solutions, target importers, distributors, wholesale buyers, and retail supply teams.
If you share your client website, I can narrow this down to the exact best-fit buyer segments and improve the buyer list quality significantly.
9️⃣ Industry suggestions based on industry classification list
For this event, the most relevant industry filters from your industry list are:
- Retail
- Wholesale
- Import & Export
- Consumer Goods
- Building Materials
- Construction
- Farming
- Environmental Services
- Logistics & Supply Chain
- Manufacturing-related sectors through company and keyword targeting
- Consumer Services for garden and outdoor service businesses
- Packaging & Containers for product and display supply chains
- Business Supplies & Equipment for trade-focused sellers
If you want the cleanest segmentation for lead generation, I would prioritize: Retail, Wholesale, Import & Export, Consumer Goods, Building Materials, Construction, Logistics & Supply Chain, and Manufacturing-related accounts.
Final buyer fit summary
Glee 2026 is a strong event for buyer-list research because it combines a focused trade audience with real purchasing influence. It is especially useful for companies selling into garden retail, outdoor living, nursery supply, landscaping, home improvement, seasonal products, tools, and horticulture.
Best buyer segments:
- Retail buyers and category managers
- Garden center groups and independent garden centers
- Wholesalers and distributors
- Importers and sourcing teams
- Landscape and outdoor supply companies
- Product, merchandising, and commercial leads
Buyer-list quality rating: 8.5/10
Reason: Highly relevant trade audience, strong purchasing intent, and excellent category-specific segmentation potential. This event becomes even more valuable when filtered against the exact client product and target account profile.
Next step: Please share your client website so I can review the offering and identify the best buyers for this event based on real product-market fit.
Data sheet
| Event Name | Glee 2026 |
| Event Date | 8 September 2026 – 10 September 2026 |
| Event Status | Upcoming |
| Venue | NEC Birmingham |
| City | Birmingham |
| State / Region | West Midlands / Birmingham |
| Country | United Kingdom |
| Organizer | Hyve Group / Glee event team based on official event branding and registration ecosystem |
| Official Event Website | glee-birmingham.com |
| Event Type | Trade show / B2B sourcing event for garden retail, outdoor living, landscaping, nursery supply, plants, hardscape, tools, equipment, and seasonal merchandising |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Home & Office; Building & Construction |
| Audience Reach | National with international trade participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the 2026 edition. |
| Attendance Data Reliability | Current-year attendance not confirmed; trade-only positioning and sector focus are confirmed from official event materials. |
| Main Purpose of Event | Product sourcing, buyer-supplier meetings, retail ranging, seasonal assortment planning, industry networking, trend discovery, and commercial partnerships across the gardening and outdoor living supply chain. |
Glee is a long-established UK trade event serving the garden retail and outdoor living market. Its core value is bringing together product suppliers and commercial buyers involved in plants, garden care, landscaping products, outdoor furniture, hard goods, seasonal ranges, and related retail categories. The event is positioned as trade-focused rather than consumer-facing, making it relevant for sourcing, line reviews, merchandising discussions, and channel partnerships.
The event matters because it concentrates decision-makers from garden centres, retail chains, distributors, wholesalers, nursery operators, and professional landscaping businesses in one venue. For lead generation and attendee profiling, Glee is typically more valuable than broad consumer garden shows because the audience is more commercially oriented and tied to procurement, category management, product selection, and route-to-market decisions.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Garden centre owners and senior managers | Independent and multi-site garden centre groups | Final assortment approval, supplier selection, seasonal planning | High-value buyers for plants, tools, décor, furniture, consumables, and POS materials |
| Retail buyers and category managers | Garden retail chains, DIY retailers, home improvement retailers, specialist outdoor merchants | Range building, pricing, product trials, margin analysis | Core audience for new product launch, listing discussions, and private-label development |
| Procurement and sourcing teams | Retail groups, distributors, wholesalers, landscape supply businesses | Vendor onboarding, contract terms, volume purchasing | Critical for contract wins and framework-style purchasing relationships |
| Landscape contractors and outdoor project buyers | Commercial landscapers, grounds maintenance firms, project installers | Specification influence, repeat materials purchasing, equipment selection | Relevant for hardscape, irrigation, tools, substrates, and maintenance products |
| Nursery operators and horticulture professionals | Plant nurseries, growers, propagation specialists, horticultural supply businesses | Supply planning, plant sourcing, equipment and input evaluation | Important for plant supply chain, packaging, crop care, and growing systems |
| Distributors and wholesalers | UK and European garden, outdoor, and home category distributors | Channel expansion, portfolio sourcing, territory representation | High leverage contacts for market entry and multi-account reach |
| Importers and private-label buyers | General merchandise, seasonal goods, outdoor living importers | OEM/ODM sourcing, packaging requirements, landed-cost evaluation | Relevant for overseas manufacturers and scalable product programs |
| Merchandising and product development teams | Retailers, brands, multi-category buying groups | Display planning, trend curation, packaging and positioning feedback | Useful for product refinement, in-store rollout, and trial placements |
| Operations and supply chain leaders | Retail groups, wholesalers, logistics-linked supply businesses | Demand planning, replenishment, distribution feasibility | Important where supply reliability, seasonality, and volume execution matter |
| Industry associations, trade media, and consultants | Horticulture associations, retail advisors, category media | Influence, visibility, market intelligence, partnership building | Secondary value for thought leadership, PR, and channel introductions |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Birmingham / NEC catchment | West Midlands retailers, landscapers, distributors, and suppliers | Medium | Strong logistics access by road, rail, and air supports same-day trade attendance. |
| Wider Midlands and Central England | Garden centres, nursery groups, outdoor product distributors, trade merchants | High | The venue location is practical for national UK attendance and buying-team travel. |
| United Kingdom | National retail chains, independent garden centres, buyers, category managers, growers | Very High | This is the core commercial draw of the event. |
| Ireland and nearby European markets | Importers, distributors, retail buyers, plant and outdoor supply businesses | Medium | International trade participation is likely, especially for sourcing and distributor relationships. |
| Broader international sourcing corridors | Manufacturers, importers, private-label buyers, export-focused brands | Selective | More relevant for outdoor furniture, seasonal ranges, hard goods, and packaging-led sourcing. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach Classification | National | Glee is primarily a UK national trade event for the garden and outdoor living supply chain. |
| Secondary Reach Description | International trade participation | The event is relevant to importers, exporters, distributor networks, and overseas suppliers serving the UK market. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Dobbies Garden Centres | Garden retail chain | Major UK buyer of plants, garden care, outdoor living, furniture, and seasonal ranges | dobbies.com | Category Buyer, Head of Buying, Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| British Garden Centres | Garden centre group | Large store footprint and broad category coverage across UK garden retail | britishgardencentres.com | Buying Director, Category Manager, Plant Buyer | Strong Market Fit, Attendance Not Confirmed |
| Blue Diamond Garden Centres | Garden centre group | High-value buyer across premium garden, leisure, and outdoor categories | bluediamond.gg | Head of Buying, Outdoor Living Buyer, Trading Manager | Strong Market Fit, Attendance Not Confirmed |
| Hillier Garden Centres | Garden centre and nursery business | Relevant for plant supply, horticultural products, and premium retail categories | hillier.co.uk | Plant Buyer, Procurement Manager, Garden Retail Director | Strong Market Fit, Attendance Not Confirmed |
| Klondyke Group | Garden centre group | Regional-to-national retail buyer with broad product requirements | klondyke.co.uk | Buyer, Category Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Notcutts | Garden centre chain | Established UK buyer across garden, home, gifts, and outdoor categories | notcutts.co.uk | Senior Buyer, Category Buyer, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Squire’s Garden Centres | Garden centre group | Relevant buyer for gardening, plant, lifestyle, and gift-led ranges | squiresgardencentres.co.uk | Buyer, Category Lead, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| B&Q | DIY and home improvement retailer | Important buyer of outdoor, garden, landscaping, and seasonal merchandise | diy.com | Category Director, Buyer, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Wickes | Home improvement retailer | Relevant for landscaping, garden project materials, and outdoor project ranges | wickes.co.uk | Category Manager, Procurement Manager, Trading Manager | Strong Market Fit, Attendance Not Confirmed |
| Homebase | Home and garden retailer | Relevant for garden assortments, furniture, decorative outdoor products, and seasonal buying | homebase.co.uk | Head of Category, Senior Buyer, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Haskins Garden Centres | Garden centre group | Specialist garden retail buyer with lifestyle and plant-category relevance | haskins.co.uk | Retail Buyer, Plant Buyer, Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| Harrod Horticultural | Specialist horticulture and gardening retailer | Relevant for premium gardening products, supports, structures, and growing solutions | harrodhorticultural.com | Buyer, Product Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Buying / Buying Director | Buying / Commercial | Director | Owns product selection, range strategy, supplier approval, and seasonal planning. |
| 2 | Category Manager | Merchandising / Buying | Manager | Key role for assortment, margin targets, and vendor evaluation by category. |
| 3 | Senior Buyer / Buyer | Buying | Manager / Senior | Most direct role for product reviews, vendor meetings, and line listing decisions. |
| 4 | Procurement Manager | Procurement / Supply Chain | Manager | Relevant for contract terms, volume commitments, and supplier qualification. |
| 5 | Merchandising Manager | Merchandising | Manager | Influences packaging, display, POS, and shelf-ready retail presentation. |
| 6 | Product Manager | Product / Commercial | Manager | Important where innovation, lifecycle planning, and assortment expansion are key. |
| 7 | Garden Centre Owner / Managing Director | Executive / Commercial | Owner / C-Level | Common decision-maker in independent and mid-sized retail operations. |
| 8 | Operations Director | Operations | Director | Matters when fulfillment, store execution, replenishment, and project delivery are involved. |
| 9 | Landscape Procurement / Contracts Manager | Procurement / Projects | Manager | Useful for hardscape, irrigation, equipment, and project materials selling. |
| 10 | Supply Chain Director | Supply Chain | Director | Relevant for logistics reliability, import programs, and seasonal inventory planning. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core buyer base for garden centres, home retailers, and specialist merchants | Product listing, category buying, merchandising, private label |
| 2 | Wholesale | Many channel players buy for onward distribution to stores and trade customers | Distributor recruitment and territory growth |
| 3 | Import & Export | Relevant for international sourcing, seasonal goods, and landed-cost programs | Importer and sourcing-office prospecting |
| 4 | Consumer Goods | Fits branded garden, home, seasonal, and outdoor lifestyle suppliers and buyers | Brand partnerships and retail placement |
| 5 | Farming | Useful for nursery and horticulture-adjacent growers and land-based businesses | Plant and growing-input buyer targeting |
| 6 | Agriculture | Relevant to horticultural production, nursery operations, and plant supply chains | Grower, nursery, and input-supply prospecting |
| 7 | Construction | Useful for landscaping, outdoor build, and project installation buyers | Hardscape, tools, project products |
| 8 | Building Materials | Relevant for paving, outdoor structures, fencing, and landscaping materials | Project-oriented buyer outreach |
| 9 | Business Supplies & Equipment | Covers tools, retail equipment, display systems, and operational products | Store and trade operations targeting |
| 10 | Logistics & Supply Chain | Relevant for seasonal replenishment, warehousing, and distribution-heavy models | Supply chain and fulfillment targeting |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not Confirmed | Official current-year public overview reviewed | Use caution in sales forecasts until organizer releases official metrics. |
| Exhibitor count | Not publicly confirmed in the available reviewed material | Not Confirmed | Official website review required for final exhibitor directory release | Can be updated once exhibitor list goes live. |
| Buyer count | Not publicly confirmed | Not Confirmed | No public hosted-buyer or attendee totals verified in the reviewed material | Buyer quality appears strong based on trade-only positioning. |
| Speaker count | Agenda volume not yet fully confirmed for 2026 in the reviewed material | Pending | Agenda/programme pages | This metric matters less than buyer quality for commercial targeting. |
| Sponsor count | Not publicly confirmed | Not Confirmed | Official sponsor/partner pages | Can support ecosystem mapping once published. |
| Historical attendance | Historical figures should be verified from prior-year official releases before use | Historical / prior-year evidence needed | Organizer news, post-show reports, or media pack | Do not use unofficial attendance estimates in client-facing sales claims. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Garden retail sourcing | Fresh products, new lines, margin improvement, seasonal range planning | Category meetings, line reviews, range presentations | Plants, tools, consumables, décor, outdoor accessories |
| Outdoor living | Furniture, leisure products, premium lifestyle ranges | Range expansion and merchandising conversations | Outdoor furniture, accessories, shade, heating, décor |
| Landscaping and hardscape | Project materials, durability, specification support | Contractor and trade account recruitment | Paving, edging, fencing, structures, tools |
| Plant and nursery supply | Reliable plant sourcing, propagation quality, seasonal availability | Grower-retailer and grower-wholesaler discussions | Plants, substrates, inputs, nursery systems |
| Tools and equipment | Performance, reliability, differentiation, aftersales confidence | Dealer onboarding and retail channel expansion | Hand tools, powered equipment, maintenance accessories |
| Seasonal retail | Fast-turning seasonal ranges and promotional products | Short-cycle buying meetings and seasonal launch scheduling | Christmas, gifting, decorative, impulse and event-led products |
| Supply chain and logistics | Availability, lead times, import management, replenishment | Supply assurance and operational planning conversations | Packaging, fulfillment, warehousing, transport support |
| Product innovation and trend discovery | Newness, differentiation, sustainability, merchandising appeal | New product pitches and retail test opportunities | Novel products, eco-positioned lines, improved packaging, premium concepts |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is strongly aligned to commercial buyers in garden retail and outdoor living. |
| Decision-maker availability | High | Likely to include buyers, category managers, owners, and commercial leads rather than general visitors. |
| Data collection potential | Medium | Useful for exhibitor and prospect mapping, but current-year attendee names may not be publicly released. |
| Apollo targeting potential | Very High | Relevant industries and titles are easy to model inside Apollo using retail, wholesale, import, and horticulture filters. |
| Geographic targeting potential | High | UK-wide targeting is appropriate, with optional expansion into Ireland and nearby European trade markets. |
| Best outreach approach | High | Use event-timed outreach focused on new ranges, sourcing meetings, merchandising value, and seasonal planning. |
| Overall lead quality | High | Suitable for B2B attendee list building, exhibitor targeting, and buyer-side prospecting in the garden ecosystem. |
| Best use case | High | Best for retail buyer outreach, distributor recruitment, and category-led commercial sales campaigns. |
| Limitations / risks | Medium | Public attendee transparency may be limited; supplier teams should avoid claiming attendance by target accounts without confirmation. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Wholesale; Import & Export; Consumer Goods; Agriculture; Farming; Construction; Building Materials; Business Supplies & Equipment; Logistics & Supply Chain | Build a buyer universe around garden retail, distribution, and outdoor project purchasing. |
| Departments | Purchasing, Procurement, Merchandising, Operations, Supply Chain, Product, Commercial | Focus on functions that influence product listing and commercial rollout. |
| Seniority | Owner, Partner, Director, VP, Head, Manager, Senior | Prioritize decision-makers and high-influence buyers. |
| Job titles | Head of Buying, Buying Director, Senior Buyer, Buyer, Category Manager, Category Director, Procurement Manager, Sourcing Manager, Merchandising Manager, Product Manager, Operations Director, Supply Chain Director, Garden Centre Owner, Commercial Director | Capture both strategic and hands-on buying contacts. |
| Geography | United Kingdom first; optional expansion to Ireland, Netherlands, Belgium, Germany, France | Mirror the event’s practical buyer geography and sourcing relevance. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Covers independent specialists through major chains and distributors. |
| Keywords | garden centre, horticulture, nursery, outdoor living, landscaping, garden retail, hardscape, patio, irrigation, seasonal, lawn care, garden furniture | Improve precision beyond broad industry tags. |
| Revenue range | Optional; use mid-market to enterprise for national retail chains, or leave open for specialist independents | Useful when segmenting by account scale and purchasing capacity. |
| Company type | Private companies, public retailers, distributor groups, family-owned chains | Reflects the mixed ownership profile common in garden retail. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Glee Birmingham Official Website | Official event website | Event identity, trade focus, venue, event positioning, buyer relevance | High |
| NEC Birmingham | Official venue website | Venue verification and event-hosting location | High |
| Hyve Group | Organizer website | Organizer ecosystem and event ownership context | Medium to High |
| Public company websites listed in sample buyer table | Corporate websites | Company existence, buyer-side relevance, and sector fit | High for company validation; not proof of current-year attendance |
| Official Glee agenda, exhibitor, sponsor, and registration pages | Official event sub-pages | Should be checked closer to event for confirmed current-year participant names and counts | High once published |
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