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About this event
Futurecom 2026 — Event Deep Research & Buyer Fit Analysis
Event Snapshot (Verified from Official Website)
- Dates: October 6 to 8, 2026
- Time: 10:00 AM to 8:00 PM
- Venue: São Paulo Expo
- City & Country: São Paulo, Brazil
- Core theme areas: AI & Data Economy; Digital Infrastructure & Cloud; Security; Sovereignty & Regulation; Digital Industries (Agro, Industry 5.0 / Smart Cities, Logistics, Sports & Entertainment)
1) Who attends (BUYERS / ATTENDEES)
Futurecom positions itself as a highly qualified ecosystem event focused on the digital economy, telecommunications, and technology strategy. Rather than being only “consumer-facing,” the audience is strongly weighted toward enterprise decision-makers, leadership teams, and technical stakeholders who influence infrastructure, cloud, security, data, policy, and platform investments.
Best buyer/attendee groups to prioritize:
- C-level / executive leaders in telecommunications, digital infrastructure, cloud services, cybersecurity, data platforms, and technology strategy.
- Technical decision-makers responsible for network build-outs and modernization (e.g., fiber/mobile, private networks, IoT/IIoT, edge, data centers).
- Product and platform leaders in AI/data, cloud platforms, orchestration, analytics, and digital industry solutions.
- Policy and regulatory-facing stakeholders linked to sovereignty, regulation, and governance discussions in the digital ecosystem.
- Enterprise adopters / major users who evaluate vendors for ongoing projects across smart cities, logistics, digital industries, and connected platforms.
- Exhibiting brands and partners (the official site highlights more than 300 exhibiting brands for 2026), including connectivity infrastructure, internet service providers, mobile/5G ecosystems, and digital solution vendors.
- Entrepreneurs, professionals, researchers are explicitly included as part of the “event for” audience, but the strongest monetizable segments are typically the leadership and project decision-makers who sponsor initiatives and select vendors.
How to interpret “buyers” for this show
In Futurecom’s context, the “buyers” are best defined as organizations making (or steering) decisions about: digital infrastructure, network modernization, cloud adoption, cybersecurity programs, data/AI initiatives, sovereignty strategies, and digital industry rollouts. Therefore, the most relevant buyers usually sit within telco operators, ISPs, enterprise technology, public-sector digital transformation teams, and security/data leaders.
2) Where the show is happening + attendee geographic origin
Where: São Paulo Expo, São Paulo, Brazil.
Geographic origin (reliable inference based on positioning): The official description emphasizes “national and international companies of all sizes” and a high-level ecosystem with qualified networking. Since the event is hosted in Brazil and centered on digital infrastructure and telecommunications, we should expect:
- Primary origin: Brazil (São Paulo and broader Brazilian regional representation)
- Secondary origin: Latin America and global telecom/digital infrastructure organizations with investment and partner interests in Brazil
- Typical attendee flow: local/in-country executives and technologists for operational relevance, plus international vendors for partnerships and market expansion
If we need a strict “percentage-by-country,” the official site text provided does not specify it. We can still structure outreach using Brazil-first targeting, then layering international telecom/AI/cloud/security brands that actively sell into Brazil.
3) Audience reach (Local / National / Global)
Futurecom is best categorized as national with international reach. The event language references national and international companies, and the agenda topics (AI, cloud, sovereignty, security, digital industries) naturally attract global technology vendors and cross-border ecosystem players.
- Local: Significant presence from São Paulo due to the venue location and concentration of technology and enterprise HQs.
- National: Strong Brazil-wide participation, especially because telecom/infra and digital economy topics map directly to national operators, regulators, and enterprise digitization programs.
- Global: Present through international vendors and organizations seeking partnerships, demonstrations, and business opportunities in Brazil.
4) Sample buyer company names (BUYERS ONLY) + Websites
Below are buyer-style targets (operators, ISPs, cloud/platform adopters, cybersecurity operators, enterprise technology buyers, and digital transformation leaders) that match the event’s themes. These are structured as “accounts to target” for buyer outreach.
Note: The official site provided includes a short list of confirmed brands for 2026, but it does not explicitly label every one as a buyer or an exhibitor. For safety, we treat the list as “brands active in the ecosystem,” and we separately propose additional buyer-fit targets based on the event’s topic categories.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Claro (América Móvil) | https://www.claro.com.br | Head of Network Transformation / Director of Technology / CISO (Cybersecurity Officer) | Direct fit for digital infrastructure, connectivity, security programs, and network modernization in Brazil. |
| 2 | Vivo (Telefonica Brasil) | https://www.vivo.com.br | VP/Director of Technology & Infrastructure / Head of Cloud & Data / CISO | Strong alignment with cloud, edge, data platforms, and telecom infrastructure initiatives discussed at the show. |
| 3 | Tim Brasil | https://www.tim.com.br | Director, Network & Transport / Director, Digital Platforms / Security Program Lead | Best-fit buyer organization for network, AI/data modernization, and security roadmaps. |
| 4 | Oi | https://www.oi.com.br | CTO / Director of Digital Infrastructure / Head of Cybersecurity | Telecom infrastructure and transformation initiatives are central to the event’s audience value. |
| 5 | Embratel (TIM/Claro enterprise heritage—enterprise buyer segment) | https://www.embratel.com.br | Enterprise Connectivity Sales Director / Head of Private Networks / Cloud Solutions Director | Private networks, cloud offerings, and enterprise connectivity map directly to Futurecom’s convergence theme. |
| 6 | ABRANET | https://www.abrannet.org.br | Executive Director / Policy & Industry Engagement Manager | Industry association fit for ecosystem networking around infrastructure, regulation, and qualified community engagement. |
| 7 | ABRITO CONSTRUÇÕES | (Not provided in source text) | Head of Digital Transformation / IT Director / IoT/Smart Buildings Lead | Potential alignment with smart city / digital industry use cases (exact buyer role depends on their technology strategy). |
| 8 | MANAGE ENGINE (ManageEngine by Zoho) | https://www.manageengine.com | Regional Sales Director / Enterprise Solutions Director / Channel Manager | Relevant to IT operations and management capabilities that enterprises commonly evaluate alongside security and cloud discussions. |
| 9 | GENERAC (Generac / power ecosystem buyer via infrastructure modernization) | https://www.generac.com | Regional Partnerships Director / Data Center Infrastructure Lead / IT Operations Leader | Power reliability and critical infrastructure themes often intersect with digital infrastructure and data center needs. |
| 10 | Corvalent | https://www.corvalent.com | Director, Data & AI / Head of Solutions / Enterprise Sales Leader | Strong thematic alignment with AI/data economy, network modernization support, and enterprise solutions. |
| 11 | SKYNOVA | (Not provided in source text) | Partnerships Director / Head of Satellite & Connectivity Solutions | If focused on satellite or advanced connectivity offerings, it aligns directly with the show’s connectivity sovereignty narrative. |
| 12 | ABRANET / ISP ecosystem buyers (network associations) | https://www.abrannet.org.br | Operations & Member Development Manager / Industry Programs Lead | Good for targeting the ISP/telecom ecosystem that is frequently present in digital infrastructure events. |
| 13 | Saudi/Global cloud and security buyers (category targets) | (Use your target list from your CRM) | Head of Cloud Security / CISO / Security Architecture Director | Futurecom’s security and sovereignty focus strongly attracts cloud-security decision-makers globally. |
| 14 | Digital Industry Adopters (Smart Cities / Logistics / Agro transformation) | (Use your country/segment filters) | Director of Smart City Programs / Head of Logistics Tech / Agro Digital Lead | Futurecom explicitly includes smart cities, logistics, and agro digital industries—ideal for adoption-stage buyers. |
| 15 | Security & Regulation stakeholders (enterprise security buyers) | (Use your region filters) | Chief Information Security Officer / Head of Security Governance / Compliance Director | Security, sovereignty & regulation are core pillars, so security governance decision-makers are expected to attend. |
| 16 | Research & Innovation organizations (buyer/partner type) | (Use your target list) | Innovation Partnerships Director / Research Program Lead / Technology Transfer Lead | Futurecom includes researchers; these teams often act as buyer-side or partnership gatekeepers. |
| 17 | Mali Brasil (as per confirmed brand list) | (Not provided in source text) | Operations Director / Head of Enterprise Solutions / Tech Partnerships Lead | Confirmed presence suggests ecosystem relevance; best titles depend on the company’s actual offer (data center, cloud, or infra). |
| 18 | MORDERN TV (as per confirmed brand list) | (Not provided in source text) | Head of Digital Platforms / Partnerships Director / Technology Lead | Could align to digital industries and network/cloud enablement; exact fit should be confirmed via their services. |
| 19 | SKYNOVA (as per confirmed brand list) | (Not provided in source text) | Director of Connectivity Programs / Enterprise Partnerships / Sales Strategy Lead | If connectivity/satellite-related, it aligns directly with coverage, sovereignty, and infrastructure themes. |
| 20 | ASSOCIAÇÃO NEO (as per confirmed brand list) | (Not provided in source text) | Executive Director / Industry Ecosystem Programs Lead | Ecosystem program leadership matches the show’s partnership and networking emphasis. |
Next step (recommended): If we receive your client website, we can refine this list into buyers who most directly match your product (e.g., whether we should prioritize telecom operators, ISPs, cloud platforms, cybersecurity governance, or data/AI platforms).
5) Job profiles, industries & event type
Best job profiles to target
- C-level: CTO, CIO, CDO (Data/AI), CISO, COO (Technology Ops)
- Infrastructure & network leadership: Director/VP Network Infrastructure, Head of Transport/Backbone, Head of Private Networks
- Cloud & data: Head of Cloud Platforms, Cloud Transformation Director, Director of Data Engineering, Head of AI/Data Economy
- Security & governance: CISO, Security Governance Lead, Head of Security Architecture, Compliance & Sovereignty Program Lead
- Regulation & ecosystem participation: Public Policy Manager, Regulatory Affairs Lead, Industry Programs Director
- Digital industries transformation: Smart City Programs Director, Logistics Technology Lead, Industry 5.0 Transformation Lead, Connected Agro/IoT Lead
- Enterprise transformation: Head of Digital Infrastructure, Enterprise Technology Director, IT Operations & Automation leadership
- Partnerships & business development: Strategic Partnerships Director (Telecom/Cloud/Security), Alliances Manager, Channel/Carrier Partnerships Lead
Event type
Futurecom is best classified as a technology + telecom infrastructure + AI/data economy + security & policy ecosystem conference with an exhibition. It also strongly emphasizes curated sessions, technology demonstrations, and matchmaking through meetings (meetups) and an extensive exhibition area.
Industries to target (mapped to the provided industry list)
Based on the show pillars (AI/data, digital infrastructure, cloud, security, telecommunications, connectivity, and digital industries), we recommend focusing on these industry categories from your allowed list:
- Telecommunications
- Information Technology & Services
- Internet
- Computer Software
- Computer & Network Security
- Information Services
- Industrial Automation (for Industry 5.0 / IIoT intersections)
- Logistics & Supply Chain (for logistics digital industries)
- Leisure, Travel & Tourism (sports/entertainment digital experiences, if applicable to your client)
- Renewables & Environment (only if your product connects to sustainability/sovereignty infrastructure themes)
- Computer Networking (high relevance for network and connectivity vendors)
- Government Administration (only where regulatory/policy digital sovereignty is a key buyer role for your client)
6) Estimated attendance (expected total footfall)
The official website text provided states:
- Visitors: +30k
- Exhibiting brands: +300
- Exhibition area: +25k m²
Estimated total attendance: 30,000+ visitors.
Additional qualitative expectation: the show emphasizes “qualified networking” and states that 77% of visitors hold high-level positions. That single statistic significantly increases buyer density relative to many large expos.
7) Key focus areas & buyer engagement
Primary focus areas (from official site)
- AI & Data Economy
- Digital Infrastructure & Cloud
- Security
- Sovereignty & Regulation
- Digital Industries: Agro, Industry 5.0 / Smart Cities, Logistics, Sports & Entertainment
How buyers engage at this kind of event
Futurecom’s official description highlights curated agendas, case studies, demonstrations/workshops/labs, and “qualified matchmaking” with targeted meetings plus exhibition exploration. That means the most effective buyer engagement typically comes from:
- Executive-level sessions: connecting product value to transformation outcomes (cost, security posture, compliance readiness, sovereign infrastructure capability).
- Technical demonstrations: validating performance for network/cloud/AI/security workflows.
- Use-case discussions: showing how solutions apply to smart city, logistics, connected industries, and connected experiences.
- Partner ecosystems: leveraging carrier partnerships, integrator relationships, and ecosystem coalitions.
Best engagement angles (tie back to the show’s “why different”)
- Neutrality & plurality: position your solution as enabling open, measurable progress in sovereignty/security/regulation discussions.
- Convergence value: show interoperability between connectivity, edge, cloud, AI, and security.
- Curated content: align with decision-maker agenda priorities (infrastructure roadmaps, security governance, AI/data monetization).
- Business that happens: emphasize structured meetings and proof points tied to real deployments and measurable outcomes.
8) Client-product fit note + request for your client website (to identify best buyers)
We can refine Futurecom’s best buyer targets only after we review your client product website, because the “best buyers” change dramatically depending on whether your client sells:
- Connectivity infrastructure / network solutions (fiber, mobile networks, private networks, satellites)
- Cloud / data platforms (cloud migration, data platforms, AI enablement)
- Cybersecurity (governance, threat detection, compliance, secure sovereignty)
- AI/data solutions (AI platforms, data engineering tools, analytics for digital economy)
- Industry-specific digital transformation (smart cities, logistics, agro, Industry 5.0)
Please share your client website URL so We can:
- filter the most relevant buyer segments among telecom operators, ISPs, enterprise technology buyers, cybersecurity leaders, and policy/regulatory participants
- select the highest-fit job titles based on how your product is actually purchased (technical evaluation vs. executive approval vs. compliance-driven selection)
- produce a “best buyers first” outreach priority list aligned to Futurecom’s pillars
Until the client website is provided, the most generally strong buyer segments for Futurecom are: telecom/ISP infrastructure leadership, cloud/data platform decision-makers, cybersecurity and governance leaders, and digital transformation program owners in smart cities/logistics/Industry 5.0.
9) Final recommendations (what to do next)
Is Futurecom a strong event for buyer-focused research? Yes—because the show combines:
- High executive density: 77% of visitors in high-level positions
- Large scale: 30,000+ visitors, 300+ exhibiting brands, and 25k m² exhibition area
- Clear buyer relevance: digital infrastructure, AI/data economy, cloud, security, sovereignty, and digital industries
- Structured engagement: curated content + demos + workshops + targeted matchmaking and meetups
We recommend prioritizing these buyer layers first:
- Telecommunications & ISP leadership (network transformation, cloud/data, and security modernization)
- Cybersecurity & sovereignty/governance decision-makers (CISO, security governance, compliance)
- Cloud/data platform executives (AI enablement, data platforms, edge/cloud integration)
- Digital industry transformation owners (smart cities, logistics, connected industries)
- Partnership and ecosystem leaders (alliances, strategic partnerships, channel/partner directors)
What We need from you
Please send:
- Your client website URL
- 2–3 product keywords (e.g., “private networks,” “SIEM,” “cloud migration,” “data governance,” “AI platform,” “satellite connectivity”)
- The target geography focus (Brazil only vs. Brazil + international)
After We review the client website, We will deliver an updated buyer priority table with tighter “Best Title to Target” selections that match your client’s procurement patterns.
Data sheet
Futurecom – Event Attendee & Buyer Profile Analysis
Event Date: October 6–8, 2026
Location: São Paulo Expo, São Paulo, Brazil
Event Status: Upcoming
Research Date: July 1, 2026
Event Overview
| Event Name | Futurecom 2026 |
| Event Date | October 6–8, 2026 |
| Event Status | Upcoming |
| Venue | São Paulo Expo |
| City | São Paulo |
| State / Region | São Paulo |
| Country | Brazil |
| Organizer | Informa Markets / Informa PLC |
| Official Event Website | Futurecom |
| Event Type | Trade show, congress, networking and matchmaking event |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Telecommunication, Security & Defense, Logistics & Transportation, Power & Energy, Industrial Engineering |
| Audience Reach | Global, with strong Latin America reach |
| Estimated Attendance / Expected Footfall | More than 30,000 visitors (officially stated by organizer) |
| Attendance Data Reliability | Confirmed by official event website for 2026 |
| Main Purpose of Event | To connect technology, telecom, digital infrastructure, AI, cloud, security and public-policy stakeholders for business, partnerships, education, and qualified matchmaking. |
About the Event
Futurecom is one of Brazil’s leading B2B events for digital transformation, telecommunications, and enterprise technology. The 2026 edition positions itself as a major forum for AI & Data Economy, Digital Infrastructure & Cloud, Security, Sovereignty & Regulation, and Digital Industries, bringing together a large ecosystem of operators, technology providers, decision-makers, and public-sector stakeholders.
The event matters because it combines exhibition, congress content, and targeted business networking in a market where connectivity, cybersecurity, infrastructure modernization, and regulatory discussions are strategic priorities. Its structure makes it relevant for sourcing, procurement, partnerships, channel development, technology evaluation, and senior-level business development across Brazil and the wider Latin American market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Telecom operators and ISPs | Fixed-line, mobile, broadband, wholesale and regional operators | Network investment, vendor selection, solution evaluation | Core demand side for connectivity, network, cloud and security solutions |
| Enterprise IT and digital transformation teams | Large enterprises, conglomerates, service companies, financial firms | Technology buy-in, vendor assessment, platform adoption | Strong fit for cloud, AI, cybersecurity, data, and infrastructure vendors |
| Government and public-sector buyers | Federal, state, municipal agencies; public utilities; regulatory bodies | Procurement, policy influence, digital modernization priorities | Relevant for public infrastructure, smart city, security, and digital sovereignty offerings |
| Systems integrators and managed service providers | IT integrators, MSPs, channel partners, VARs | Influence end-customer solution design and purchasing | Important for channel sales, partnership and resell strategies |
| Data center, cloud and infrastructure teams | Colocation operators, cloud providers, infrastructure owners | Infrastructure procurement and platform expansion | Direct relevance for power, cooling, fiber, security, and edge solutions |
| Cybersecurity leaders | Security operations, risk, compliance, SOC teams | Security architecture and vendor evaluation | Highly relevant for identity, network security, cloud security and compliance vendors |
| Industry vertical buyers | Logistics, manufacturing, agriculture, retail, sports, media, utilities | Adoption of digital operations, IoT, automation and connectivity | Cross-industry demand for digital infrastructure and AI solutions |
| Advisors, analysts and media | Consultancies, trade media, market analysts, associations | Influence, market intelligence, ecosystem visibility | Useful for awareness, thought leadership and deal pipeline amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | São Paulo metro area | Very high | Largest corporate and technology concentration in Brazil |
| Host state / region | State of São Paulo and Southeast Brazil | High | Strong base of telecom, enterprise IT, industrial and financial buyers |
| Nearby business hubs | Campinas, Santos, São José dos Campos, Rio de Janeiro, Curitiba, Belo Horizonte | High | Travel-friendly for regional procurement and technology teams |
| National reach | All major Brazilian states | High | Relevant for nationwide telecom, enterprise, and public-sector procurement |
| International reach | Latin America, North America, Europe, Asia | Medium to high | Informa-branded format and sector relevance support cross-border attendance |
| Trade corridors | Brazil–Latin America ICT corridor, global telecom supply chain | Medium | Useful for regional expansion and partner recruitment |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event serves international telecom, infrastructure and digital economy stakeholders, with explicit mention of national and international companies. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Telefônica Brasil (Vivo) | Telecom operator | Core telecom buyer for network, cloud, cybersecurity and infrastructure | vivo.com.br | Procurement Director, Network Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Claro Brasil | Telecom operator | Major buyer of 5G, fiber, security and digital services | claro.com.br | VP Network, Procurement Manager, CTO | Strong Market Fit, Attendance Not Confirmed |
| TIM Brasil | Telecom operator | Relevant for network modernization, cloud and enterprise connectivity | tim.com.br | Procurement Lead, Infrastructure Director, CIO | Strong Market Fit, Attendance Not Confirmed |
| Oi S.A. | Telecom operator | Potential decision-maker for telecom infrastructure and digital services | oi.com.br | Network Planning, Procurement, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Embratel | Telecom and enterprise connectivity provider | Enterprise network, cloud and security buying center | embratel.com.br | Solutions Director, Procurement Manager, Product Head | Strong Market Fit, Attendance Not Confirmed |
| Nubank | Financial services / digital platform | High digital infrastructure, cloud, security and AI usage | nubank.com.br | CIO, Head of Infrastructure, Security Director | Strong Market Fit, Attendance Not Confirmed |
| Itaú Unibanco | Financial services | Large enterprise tech buyer for cloud, data, security and compliance | itau.com.br | CIO, Procurement Director, CISO | Strong Market Fit, Attendance Not Confirmed |
| Banco do Brasil | Government-linked financial institution | Public-scale digital infrastructure and security buying relevance | bb.com.br | IT Director, Procurement Manager, Cybersecurity Lead | Strong Market Fit, Attendance Not Confirmed |
| Petrobras | Energy / state-controlled enterprise | Industrial connectivity, cybersecurity and digital operations buyer | petrobras.com.br | Digital Transformation Director, Procurement, OT Security Lead | Strong Market Fit, Attendance Not Confirmed |
| Rumo Logística | Logistics / transportation | Relevant for private networks, IoT, tracking and operations tech | rumolog.com | Operations Director, IT Manager, Procurement | Strong Market Fit, Attendance Not Confirmed |
| Ambev | Consumer goods / manufacturing | Industrial digitalization, logistics and connected operations | ambev.com.br | Operations Director, Supply Chain Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| SPTrans / public transit stakeholders | Public mobility / city operations | Smart city, mobility, security and digital infrastructure needs | sptrans.com.br | Operations Director, Procurement, Smart City Program Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer (CIO) | IT / Digital | C-level | Owns transformation priorities, platform strategy and major tech investment. |
| 2 | Chief Technology Officer (CTO) | Technology / Network | C-level | Drives architecture, infrastructure, 5G/cloud and innovation decisions. |
| 3 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Controls sourcing, vendor selection, contract awards and budget allocation. |
| 4 | Director of Network / Infrastructure | Network / Infrastructure | Director | Key buyer for telecom equipment, connectivity and modernization projects. |
| 5 | CISO / Security Director | Cybersecurity | Director / VP | Evaluates security, risk, sovereignty and compliance solutions. |
| 6 | Head of Cloud / Data Center | Cloud / Infrastructure | Manager / Director | Relevant for cloud, colocation, edge, storage and compute suppliers. |
| 7 | Operations Director / VP Operations | Operations | Director / VP | Influences rollout decisions for digital operations and industrial connectivity. |
| 8 | Program Manager / Digital Transformation Manager | Transformation / PMO | Manager / Senior Manager | Tracks implementation, stakeholder coordination and project scope. |
| 9 | Partnerships Director / Business Development Director | Partnerships / Commercial | Director / VP | Targets alliances, channel deals and ecosystem expansion. |
| 10 | Category Manager / Sourcing Manager | Procurement / Sourcing | Manager / Senior Manager | Evaluates vendors, pricing, SLAs and commercial terms. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Telecommunications | Core event vertical and primary buying base | Operators, ISPs, carriers, network vendors |
| 2 | Information Technology & Services | Broad enterprise and digital transformation demand | IT buyers, integrators, cloud and managed services |
| 3 | Computer Software | AI, cloud, data and enterprise applications | Software vendors and enterprise buyers |
| 4 | Computer & Network Security | Security is a major theme of the event | Cybersecurity, identity, SOC, compliance |
| 5 | Internet | Digital economy, platform and connectivity ecosystem | Digital platform operators and service providers |
| 6 | Logistics & Supply Chain | Digital operations and connected logistics are featured themes | Tracking, IoT, fleet, warehouse automation |
| 7 | Government Administration | Policy, regulation and sovereignty discussions are central | Public-sector procurement and smart city buyers |
| 8 | Financial Services | Major enterprise buyers of cloud, security and data | Banks, fintechs, insurance and payments |
| 9 | Utilities | Critical infrastructure and digital operations relevance | Grid, OT security, connectivity, smart infrastructure |
| 10 | Industrial Automation | Industry 5.0, IIoT and connected factory use cases | Manufacturing digitalization and edge solutions |
| 11 | Renewables & Environment | Energy efficiency, infrastructure and sustainability themes | Smart energy, efficiency and ESG tech |
| 12 | Media Production | Sports & entertainment digitalization is referenced | Broadcast, streaming, content delivery |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 30,000+ visitors | Confirmed | Official event website | Organizer-stated figure |
| Exhibitor count | 300+ exhibiting brands | Confirmed | Official event website | Brand count, not necessarily unique companies |
| Buyer count | Not publicly confirmed | Unconfirmed | Official website | Attendance mix implies strong buyer presence |
| Speaker count | Not publicly confirmed | Unconfirmed | Official website | Congress and curated content are highlighted |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official website | Can be updated after sponsor list publication |
| Historical attendance | Current organizer statement used as baseline | Confirmed | Official website | No conflicting figure found in the provided source text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digital infrastructure | Network modernization, edge and backbone upgrades | Target network planning and infrastructure teams | Fiber, radios, routers, edge and transport solutions |
| AI & data economy | AI adoption, analytics, automation and monetization | Engage CIO, analytics and product leaders | AI platforms, data tools, automation software |
| Cloud | Scalable infrastructure and managed services | Meet cloud, infra and procurement decision-makers | Cloud hosting, SaaS, migration and managed cloud |
| Security, sovereignty & regulation | Compliance, resilience and data sovereignty | Target CISOs, legal and regulatory stakeholders | Cybersecurity, identity, encryption, policy advisory |
| Private networks / IoT / IIoT | Connected operations and asset visibility | Target industrial buyers and operators | Sensors, gateways, network management, OT software |
| Data centers | Capacity, power, cooling and uptime | Approach infrastructure, facilities and cloud teams | Colocation, power, cooling, monitoring systems |
| Smart cities | Urban digital infrastructure and connected services | Engage public-sector and systems integrators | CCTV, connectivity, command centers, IoT platforms |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event content is centered on telecom, digital infrastructure, AI, cloud and security buyers. |
| Decision-maker availability | High | Official site states 77% of visitors hold high-level positions. |
| Data collection potential | High | Qualified networking, exhibitor ecosystem and congress activity support lead generation. |
| Apollo targeting potential | Very High | Strong industry and title match across telecom, IT, security, government and industrial sectors. |
| Geographic targeting potential | High | São Paulo attracts Brazilian and international buyers with easy regional segmentation. |
| Best outreach approach | High-touch ABM + event-driven email | Use pre-event outreach, meeting requests, and post-event follow-up by role and sector. |
| Overall lead quality | Very High | Strong fit for B2B attendee list building and enterprise prospecting. |
| Best use case | Event attendee sales, exhibitor prospecting, ABM, partner recruitment | Best for telecom, IT, security, cloud, infrastructure and government-facing campaigns. |
| Limitations / risks | Moderate | Current-year attendee list is not fully public; many targets are strong-fit prospects rather than confirmed attendees. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Telecommunications; Information Technology & Services; Computer Software; Computer & Network Security; Internet; Financial Services; Government Administration; Logistics & Supply Chain; Utilities; Industrial Automation | Focus on event-aligned buyer companies and decision-makers |
| Departments | Procurement, IT, Engineering, Network, Operations, Security, Digital Transformation, Strategy, Partnerships | Reach active budget owners and influencers |
| Seniority | C-level, VP, Director, Head, Senior Manager | Prioritize decision-makers and strategic evaluators |
| Job titles | CIO, CTO, CISO, Procurement Director, Procurement Manager, Network Director, Infrastructure Director, Head of Cloud, Operations Director, Partnerships Director, Program Manager | Event-relevant roles with buying or influence power |
| Geography | Brazil; São Paulo; Latin America; selected global telecom hubs | Match event location and regional buyer concentration |
| Employee size | 200+; prioritize 500+, 1,000+, and enterprise accounts | Align with qualified buyer budgets and event profile |
| Keywords | 5G, fiber, cloud, AI, cybersecurity, data center, digital infrastructure, IoT, private network, sovereignty, regulation | Refine searches for event themes and demand signals |
| Company type | Telecom operators, ISPs, enterprise end-users, public-sector agencies, integrators, infrastructure owners | Segment true buyers from sellers and sponsors |
| Revenue range | Mid-market to enterprise; prioritize higher revenue bands where available | Focus on companies with serious deployment budgets |
Suggested Apollo Search Logic: (Telecommunications OR Information Technology & Services OR Computer Software OR Computer & Network Security OR Financial Services OR Government Administration) AND (CIO OR CTO OR CISO OR Procurement Director OR Network Director OR Infrastructure Director OR Head of Cloud OR Operations Director OR Partnerships Director) AND (Brazil OR São Paulo OR Latin America) AND (5G OR fiber OR cloud OR AI OR cybersecurity OR data center OR digital infrastructure OR IoT).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Futurecom Official Website (English Home) | Official organizer source | Dates, venue, city, country, attendance figure, exhibitor count, audience profile, event themes | Very High |
| Futurecom Official Website (Portuguese Home) | Official organizer source | Local-language confirmation of dates, venue, visitor profile and event positioning | Very High |
| Informa PLC | Organizer corporate website | Organizer ownership and corporate identity | High |
| São Paulo Expo | Venue website | Venue identity and location context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Futurecom — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds