Future of Health & Healthcare
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About this event
Future of Health & Healthcare (Framtidens Hälso & Sjukvård) — Global Conference & Expo Research Description
Event essentials (from the official event page)
- Official event name: Framtidens Hälso & Sjukvård (The Future of Health & Healthcare)
- Dates: 27–28 January 2027
- Venue: KISTAMÄSSAN
- City + country: Stockholm, Sweden
- Core focus: Digitalisering, AI & innovation (Digitalisation, AI & innovation)
- Format: Conference + exhibition with free access to the expo and free seminars/activities
- Parallel events (officially stated): The event is arranged in parallel with E-Health + MVTe and Solutions for the Public Sector (Lösningar för Offentlig Sektor) on 21–22 January 2026 (for the prior-year parallel structure; this does not change the stated 2027 dates for Future of Health & Healthcare).
1) Who attends (BUYERS / ATTENDEES)
This event is positioned as “Sweden’s biggest meeting place for everyone who leads, develops and manages the future of healthcare.” That wording signals a buyer ecosystem rather than a purely consumer-focused audience. The attendee mix typically includes:
A) Buyers / decision-makers (highest value for engagement)
- Healthcare administrators and operators (those responsible for future capacity, processes, and care delivery models)
- Regional authorities (regions) decision-makers focused on healthcare services, digital transformation, and system-wide initiatives
- Municipalities (community care, welfare services, and local health ecosystem coordination)
- Policy and public sector leadership (government ministers, agencies, and decision-makers)
- Healthcare industry leadership (leading healthcare companies presenting solutions and collaborating on deployments)
- Healthcare innovation / digital health stakeholders (AI, interoperability, virtual care, data/analytics, and innovation programs)
B) Knowledge audience / program attendees
- Conference attendees joining seminars, sessions, and lectures
- Operators and clinical leaders seeking practical ideas and implementations for future Swedish healthcare
- Public health and quality stakeholders interested in evidence, outcomes, and scalable models
The event’s value proposition is built around meetings, learning, and implementation support—so buyers tend to be represented by the people who can partner, procure, pilot, standardize, or sponsor healthcare innovation.
2) Where the show is happening + attendee geographic origin
Show location
KISTAMÄSSAN, Stockholm, Sweden.
Attendee geographic origin
The official information indicates very strong Sweden-wide coverage, with major representation across Sweden’s regional and municipal structures:
- 78% of the municipalities were represented
- 95% of the regions were represented
- 20 out of 21 regions were represented
That points to the event’s attendee geographic origin being primarily national (Sweden), with a strong concentration of decision-makers from across all Swedish regions and municipalities.
3) Audience reach (Local / National / Global)
The event is best categorized as National (Sweden-first). While it is held in Stockholm, the official participation signals indicate the audience is drawn from nearly the entire national healthcare governance footprint:
- National reach: very strong (regions + municipalities across Sweden)
- Local reach: supported by Stockholm-area operators
- Global reach: not stated as a primary characteristic on the official page; so we treat international audience as secondary unless additional confirmation is provided
4) Sample buyer company names (BUYERS ONLY) + Websites
Below are buyer-leaning organizations that are highly aligned with the event’s healthcare leadership, digital health, innovation, public sector coordination, and healthcare delivery transformation themes. Some are referenced directly through named speakers/leadership on the official page; others are common buyer-type organizations in the same Swedish healthcare ecosystem.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | SKR (Sveriges Kommuner och Regioner) | https://skr.se/ | VD / Director, Digital & Healthcare Policy / Head of Collaboration | Strong fit because the event explicitly centers on healthcare leadership, cross-sector alignment, and practical system improvement—SKR is a core convening body for Swedish municipalities and regions. |
| 2 | Inera | https://www.inera.se/ | CEO / Head of Digital Infrastructure / Program Director, Healthcare IT | Best alignment for digitalisation, AI enablement, and healthcare services platforms—Inera is deeply connected to how digital healthcare gets operationalized across regions. |
| 3 | Folkhälsomyndigheten (Public Health Agency of Sweden) | https://www.folkhalsomyndigheten.se/ | General Director / Director, Digital Surveillance & Health Data | Highly relevant to AI/innovation themes in public health, evidence-based approaches, and national-level health intelligence. |
| 4 | Socialstyrelsen (National Board of Health and Welfare) | https://www.socialstyrelsen.se/ | Director General / Head of Healthcare Standards & Governance | Strong fit for governance, care standards, and policy-driven implementation of future care models. |
| 5 | IVO (Inspektionen för vård och omsorg) | https://www.ivo.se/ | General Director / Director, Quality & Compliance Strategy | Relevant because AI and digital health adoption requires compliance, safety, and quality assurance—IVO influences how healthcare quality is evaluated. |
| 6 | Karolinska Universitetssjukhuset (Karolinska University Hospital) | https://www.karolinska.se/ | Hospital Director / Head of Digital Transformation / AI Program Lead | Direct relevance to healthcare modernization, innovation at scale, and AI capabilities in major Swedish clinical environments. |
| 7 | Sahlgrenska Universitetssjukhuset | https://www.sahlgrenska.se/ | Hospital Director / Chief Digital Officer / Innovation Director | Strong alignment with innovation and practical deployment of digital and AI solutions in clinical operations. |
| 8 | Capio S:t Görans sjukhus | https://www.capio.se/ | CEO / Head of Care Delivery Development / Digital & Transformation Lead | Buyer fit for implementation-focused pilots and technology adoption in real healthcare workflows. |
| 9 | Danderyds sjukhus | https://www.danderyd.se/ | Hospital Director / Digital Transformation Leader / Program Manager, Innovation | Relevant because hospitals are key execution buyers for new care models, digital tools, and AI-supported pathways. |
| 10 | Äldre- och socialförsäkringsminister (Ministry leadership context) | https://www.regeringen.se/ | Minister / Policy Advisor, Healthcare & Social Services Digital Strategy | Policy influence is central for national adoption of digital health and innovation models. |
| 11 | Inera Innovation / healthcare digital ecosystem (Inera-connected ecosystem) | https://www.inera.se/ | Innovation Director / Product Owner, Digital Health Platforms | Best fit for “catalyst” goals: moving innovations into interoperable services across regions. |
| 12 | LIF (The Swedish Association of the Pharmaceutical Industry) | https://www.lif.se/ | CEO / Director, Innovation & Healthcare Collaboration | High alignment to healthcare innovation and adoption drivers, especially for digital health and modern patient pathways connected to pharmaceutical ecosystems. |
| 13 | EHAB, Esmaeilzadeh Holding (from the listed speaker context) | (Not provided in the source text) | Founder / CEO / Healthcare Innovation Lead | Strong fit for AI/innovation themes. Note: we need the company’s official website to ensure accurate prospect targeting. |
| 14 | Sention Health | https://www.sentionhealth.com/ (if confirmed) | Founder / CEO / Head of Clinical Innovation | Direct alignment with practical health innovation and demonstration of new care concepts connected to patient outcomes. |
| 15 | Virtual care / enterprise digital health buyers (hospital-to-provider ecosystem) | (Varies by buyer) | Enterprise Medical Director, Virtual Care / Digital Health Program Lead | The official program highlights virtual care leadership (e.g., “Enterprise Medical Director of Virtual Care”); so we target virtual-care responsible leaders for buyer lists. |
| 16 | Regions (Regional healthcare authorities — buyer set) | https://www.region.se/ | Region Executive / Head of Healthcare Development / CIO or Digital Director | Because 20 out of 21 Swedish regions were represented, regional digital transformation leaders are among the most valuable buyer segments. |
| 17 | Municipalities (Community care & welfare administration — buyer set) | https://www.kommunerna.se/ | Municipal Director / Head of Welfare & Community Health / Digital Transformation Manager | With 78% municipality representation, community care and welfare digital initiatives align strongly with the event’s future care model goals. |
| 18 | Technology & healthcare IT vendors (digital health platform buyers) | (Choose based on your client’s positioning) | VP Digital Health / Director of Product Partnerships / Head of Public Sector Sales | Given the event’s focus on digitalisation, AI and innovation, technology and platform companies that sell to Swedish healthcare ecosystems are relevant buyers. |
| 19 | Mayo Clinic (speaker presence indicates innovation leadership relevance) | https://www.mayoclinic.org/ | Enterprise Digital Health Leadership / Program Director, Virtual Care & Innovation | International innovation credibility and virtual care leadership align with the event’s AI/digital transformation direction. |
| 20 | Karolinska Institutet Centre for AI Innovation (AI innovation center) | https://ki.se/ (Karolinska Institutet) | Centre Director / Head of AI Translational Projects / Innovation Partnerships Lead | Direct fit to AI innovation themes and translation from research into practical healthcare deployment. |
Note on accuracy: A few entities above show website uncertainty because the official source content provided a name but did not include a website URL for every entry. For the final buyer list, we should confirm each company’s official domain to keep targeting precise.
5) Job profiles, industries & event type
A) Job profiles to target (buyer-oriented)
- Healthcare digital transformation leadership (Digital Director, CIO, VP Digital)
- AI and innovation leadership (AI Program Lead, Innovation Director, Translational AI Partnerships)
- Healthcare service development leaders (Care Model Development Director, Care Pathway Program Manager)
- Virtual care / enterprise care model leaders (Enterprise Medical Director, Virtual Care Program Lead)
- Public sector governance and standards leadership (Policy & Standards Directors, Quality & Compliance leaders)
- Municipal welfare and community health leadership (Head of Welfare Services, Community Care Development)
- National agency leadership (General Director / Agency Director-level decision-makers)
- Hospital executive leadership (Hospital Director, Transformation Executive, Innovation executive)
B) Event type (how to classify this show for research & targeting)
- Healthcare conference (with extensive conference programming)
- Public sector + healthcare ecosystem conference
- Expo / exhibition for healthcare solutions and innovations
- Innovation and implementation catalyst around digitalisation and AI
C) Best-fit industries (aligned to the provided industry taxonomy)
Based on the event’s official focus (Digitalisation, AI & innovation) and healthcare leadership audience, the strongest matching industries from your taxonomy are:
- Hospital & Health Care
- Health, Wellness & Fitness
- Medical Devices (if the client solution relates to device workflows, remote monitoring, or clinical tools)
- Pharmaceuticals (if connected to digital patient engagement, adherence, or innovation partnerships)
- Information Technology & Services
- Computer Software
- Research
- Government Administration
- Public Policy
- Events Services (for event-adjacent solution vendors)
6) Estimated attendance (expected total footfall)
The official page provides explicit attendance-style indicators:
- Visitors (expo visitors): 4,600+
- Conference attendees: 2,600+
- Exhibitors: 250
For research planning, we treat this as a medium-to-high density healthcare decision-maker event in Stockholm with a large enough exhibitor footprint to support meaningful buyer conversations across digital health, AI, and care innovation.
7) Key focus areas & buyer engagement
A) Key focus areas (officially stated + program structure)
- Digitalisation in healthcare
- AI & innovation
- Practical ideas and solutions (implementation-oriented messaging)
- Streamlining and improving future Swedish healthcare (outcomes and operational improvements)
- Meeting models and collaboration across sectors (municipal + regional + healthcare companies)
B) Buyer engagement opportunities
- Conference sessions featuring government authorities, industry experts, and healthcare leaders
- Open stages with free lectures and activities across multiple stages
- Morning seminars as early-day engagement points for solutions and insights
- Exhibition floor showcasing solutions and innovations—positioned as completely free for visitors, which improves footfall
- Networking moments designed to create time for decision-makers and partners to discuss opportunities
8) Client-product fit note + buyer recommendation request (requires your client website)
To give the best buyers for your client’s exact requirements, we must review your client product website so we can map:
- the solution category (AI/analytics, workflow software, virtual care, care coordination, interoperability, clinical tools, etc.)
- the buyer type (municipality vs region vs hospital vs national agency vs technology buyer)
- the strongest matching job titles and industries
- the likely procurement/governance context in Sweden
Please share your client website URL. After reviewing it, we will return:
- a refined “top buyer” short-list prioritized by fit
- matching job-title patterns for your client’s category
- the best industry filters aligned with your taxonomy
- a finalized 15–20 buyer list table with verified domains
Interim recommendation (category-agnostic, based on the event’s official focus): If your client product relates to digitalisation / AI / innovation in healthcare, the strongest buyer targets for early outreach are typically:
- Regional digital transformation leaders (regions, healthcare development, CIO/digital directors)
- Healthcare IT / platform orchestration teams (e.g., organizations like Inera-type roles)
- Hospital innovation and transformation leadership
- National agencies and governance bodies focused on quality, standards, and evidence
- Municipal welfare/community health administrators for care delivery and integration
9) Final recommendation (event suitability for deep research + buyer targeting)
Future of Health & Healthcare (Framtidens Hälso & Sjukvård) is a highly suitable event for deep research and buyer mapping because:
- it is explicitly designed for healthcare leaders responsible for future care delivery
- it has a clear theme of digitalisation, AI & innovation
- it demonstrates unusually broad Swedish governance representation (regions + municipalities)
- it provides enough scale to identify patterns across job titles, exhibitors, and conference participation (4600+ visitors, 2600+ conference attendees, 250 exhibitors)
Best buyer segments to prioritize for your research output (based on this event’s structure):
- Regional healthcare development & digital leadership
- Municipal welfare/community care leaders
- Healthcare IT platform and interoperability ecosystem leadership
- Hospital transformation & AI/innovation program leadership
- National governance, standards, and quality/compliance leaders
Next step: Send the client product website, and we will finalize the buyer prioritization so the “best buyer fit” matches your client’s exact offering and Swedish healthcare adoption pathway.
Data sheet
Future of Health & Healthcare – Event Attendee & Buyer Profile Analysis
Event Date: 27–28 January 2027
Location: Kistamässan, Stockholm, Sweden
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | Future of Health & Healthcare |
|---|---|
| Event Date | 27–28 January 2027 |
| Event Status | Upcoming |
| Venue | Kistamässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Not explicitly stated in the provided official page text |
| Official Event Website | framtidenshalsosjukvard.se/engelska/ |
| Event Type | Conference + exhibition + networking event |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | IT & Technology; Business Services; Education & Training; Government / Public Sector-related healthcare transformation |
| Audience Reach | National with meaningful Nordic and selective international buyer relevance |
| Estimated Attendance / Expected Footfall | 4,600 visitors; 2,600 conference attendees; 250 exhibitors (website-stated scale; not separately verified for 2027 edition) |
| Attendance Data Reliability | Moderate. Figures are published on the official website, but the page text does not specify whether they refer to the upcoming edition or a prior edition. |
| Main Purpose of Event | To convene healthcare leaders, public-sector decision-makers, providers, innovators, and suppliers to discuss digitalisation, AI, innovation, care delivery, and future healthcare models. |
About the Event
Future of Health & Healthcare is presented as Sweden’s largest meeting place for professionals who lead, develop, and manage the future of healthcare. The event combines an exhibition, a large conference programme, open stages, and seminars, with a strong emphasis on digitalisation, AI, and innovation. It is positioned as a strategic forum for public healthcare systems, healthcare providers, and solution vendors seeking practical ideas and partnerships.
The event matters because it brings together decision-makers from municipalities, regions, healthcare companies, and public authorities in one procurement- and innovation-friendly environment. That makes it highly relevant for B2B lead generation, account-based outreach, public-sector engagement, and buyer profiling across healthcare operations, technology, care transformation, and service delivery.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Public healthcare leadership | Regional health authorities, hospital systems, public health agencies | Budget owner, strategic decision-maker, transformation sponsor | High-value buyers for clinical, digital, operational, and service solutions |
| Municipal healthcare and social care leaders | Municipal health, elder care, and social service departments | Buyer, evaluator, implementation lead | Relevant for care coordination, digital workflows, staffing, and service innovation |
| Hospital directors and executives | University hospitals, county hospitals, specialist hospitals | Operational authority, technology evaluation, clinical modernization sponsor | High relevance for hospital IT, patient flow, care delivery, and efficiency solutions |
| Healthcare IT and digitalisation leaders | E-health platforms, healthcare IT units, innovation offices | Technology selector, integration influencer, vendor shortlist owner | Very strong for software, AI, data, interoperability, and cybersecurity vendors |
| Procurement and sourcing teams | Regional procurement units, healthcare purchasing departments | Vendor screening, tender support, commercial assessment | Strong for suppliers with compliance-ready, outcome-based propositions |
| Policy and regulatory stakeholders | Government ministries, public agencies, oversight bodies | Policy influencer, standards setter, public programme sponsor | Relevant for governance, compliance, public-sector transformation, and population health solutions |
| Healthcare providers and operators | Private healthcare groups, clinics, care operators | Commercial buyer, service evaluator, expansion decision-maker | Relevant for software, equipment, staffing, operations, and service vendors |
| Innovation and R&D leaders | Hospitals, universities, innovation hubs, medtech centres | Pilot sponsor, innovation buyer, partnership lead | Important for startups, pilots, AI tools, research collaborations, and product validation |
| Association leaders and industry bodies | Healthcare associations, professional bodies, unions, advocacy groups | Influencer, connector, advocacy partner | Useful for ecosystem partnerships, credibility-building, and policy-facing solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | Very high | High | Major concentration of government, healthcare, research, and medtech stakeholders |
| Host region: Stockholm County | Very high | High | Strong regional healthcare procurement and hospital leadership base |
| Nearby business hubs | High from Uppsala, Södertälje, and broader Mälardalen | Medium to high | Convenient access for healthcare operators, suppliers, and public-sector buyers |
| National reach: Sweden | High | Very high | Official site positions the event as a national meeting place for Swedish healthcare leaders and decision-makers |
| Nordic region | Moderate | Medium | Likely draw for Nordic healthcare and digital health stakeholders |
| International / global | Selective | Medium | International relevance is supported by global speaker references, but attendee reach is primarily Nordic/Swedish |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Official wording describes the meeting place as Sweden’s biggest and a national forum for healthcare leaders, municipalities, regions, and buyers. |
| Regional and selective international | Secondary reach | Strong Stockholm-region base, with Nordic and select international relevance driven by speakers, themes, and healthcare innovation focus. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Stockholms läns sjukvårdsområde | Public healthcare operator | Large regional healthcare operator; strong buyer for clinical, operational, and digital solutions | sll.se | Procurement Director, IT Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Region Stockholm | Regional authority / buyer | Key public-sector decision-maker for healthcare commissioning and digitalisation | regionstockholm.se | Director of Procurement, Chief Digital Officer, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Karolinska Universitetssjukhuset | Hospital system | One of Sweden’s most important hospital buyers for innovation, technology, and care delivery | karolinska.se | CIO, CTO, Procurement Manager, Innovation Director | Strong Market Fit, Attendance Not Confirmed |
| Sahlgrenska Universitetssjukhuset | University hospital | Major public healthcare buyer with advanced clinical and digital transformation needs | sahlgrenska.se | IT Director, Operations Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Danderyds sjukhus | Hospital operator | Relevant for patient flow, operational efficiency, and healthcare IT suppliers | danderydssjukhus.se | CEO, CIO, Operations Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Capio S:t Görans sjukhus | Private healthcare provider | Private-sector healthcare buyer with appetite for operational and digital improvements | capio.se | Hospital Director, IT Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Inera | Public digital health / e-services operator | Core buyer/influencer for e-health, interoperability, and digital public services | inera.se | Product Manager, CIO, Enterprise Architect, Partnerships Director | Confirmed Speaker Organization |
| Folkhälsomyndigheten | Government health agency | Public health stakeholder; policy, standards, and programme influence | folkhalsomyndigheten.se | Director General, Policy Lead, Program Manager | Confirmed Speaker Organization |
| Socialstyrelsen | Government agency | Influential in healthcare standards, regulation, and system modernization | socialstyrelsen.se | Director General, Policy Director, Program Manager | Confirmed Speaker Organization |
| Sveriges Kommuner och Regioner (SKR) | Public sector association | Key connector to municipalities and regions; relevant for system-wide procurement and partnerships | skr.se | Executive Director, Partnerships Director, Policy Lead | Confirmed Speaker Organization |
| Karolinska Institutet Centre for AI Innovation | Research / innovation unit | AI and healthcare innovation buyer/influencer | ki.se | Director, Research Leader, Partnerships Manager | Confirmed Speaker Organization |
| Mayo Clinic | International healthcare institution | Global benchmarking and innovation reference for virtual care and advanced healthcare delivery | mayoclinic.org | Enterprise Medical Director, Digital Health Leader, Innovation Director | Confirmed Speaker Organization |
| Lif | Healthcare industry association | Sector representative and potential route to supplier engagement across pharma and healthcare stakeholders | lif.se | Director, Public Affairs Lead, Partnerships Manager | Confirmed Speaker Organization |
| Vårdföretagarna | Industry association | Represents private care providers and market stakeholders | vardforetagarna.se | Executive Director, Policy Lead, Partnerships Director | Confirmed Speaker Organization |
| MUNICIPALITIES / REGIONAL AUTHORITIES (general) | Public-sector buyer group | The official website explicitly states municipalities and regional authorities are represented | various | Procurement Manager, IT Director, Operations Director | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Executive Officer / Hospital Director / Sjukhusdirektör | Executive leadership | C-level / Executive | Owns strategic priorities, modernization, and vendor selection influence |
| 2 | Chief Information Officer / IT Director | IT / Digital | C-level / Director | Key decision-maker for digital health platforms, interoperability, data, and security |
| 3 | Director of Procurement / Procurement Manager | Procurement / Supply chain | Director / Manager | Vendor evaluation, tendering, and supplier qualification |
| 4 | Operations Director / Operations Manager | Operations | Director / Manager | Responsible for workflow efficiency, service delivery, and process improvements |
| 5 | Chief Digital Officer / Digital Transformation Lead | Digital transformation | Executive / Director | Drives digitalisation, AI adoption, and technology-enabled care models |
| 6 | Innovation Director / R&D Leader | Innovation / R&D | Director / Senior manager | Helps source pilots, proofs of concept, and new models of care |
| 7 | Program Manager / Project Manager | Transformation / PMO | Manager | Implements funded initiatives and coordinates supplier deployments |
| 8 | Clinical Informatics Lead / Health IT Lead | Clinical IT | Senior manager / Specialist | Connects clinical requirements to software and workflow solutions |
| 9 | Partnerships Director / Business Development Director | Partnerships / Growth | Director | Builds collaborations between providers, public sector, and solution vendors |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Primary industry for the event audience | Hospitals, providers, care operators, administrators |
| 2 | Government Administration | Municipalities, regions, agencies, policy stakeholders | Public-sector buyers and commissioners |
| 3 | Information Technology & Services | Digitalisation and health IT are core themes | Software, platforms, integration, managed services |
| 4 | Computer Software | AI, workflow, e-health, and patient engagement suppliers | SaaS, analytics, patient workflow, automation |
| 5 | Medical Devices | Clinical innovation and hospital equipment relevance | Device buyers, hospital technology procurement |
| 6 | Biotechnology | Research and innovation adjacent | Innovation partnerships and translational health tech |
| 7 | Management Consulting | Transformation, operating model, and healthcare advisory audiences | Advisory-led opportunities and partner ecosystems |
| 8 | Logistics & Supply Chain | Relevant for healthcare procurement, distribution, and supply resilience | Healthcare logistics and supply chain services |
| 9 | Public Policy | Policy and regulatory themes are prominent | Policy-facing solutions and stakeholder engagement |
| 10 | Research | Evidence-based care, academic-medical collaboration | Clinical research, innovation, and pilots |
| 11 | Environmental Services | Sustainability and facilities themes may intersect healthcare operations | Sustainable facility and waste solutions |
| 12 | Facilities Services | Hospitals are large facilities-intensive organizations | FM, cleaning, maintenance, patient environment |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 4,600 visitors | Confirmed on official website as a published scale figure | Official website content | The page does not clearly specify the edition year for this figure |
| Conference attendees | 2,600 | Confirmed on official website as a published scale figure | Official website content | Useful for assessing content-led lead generation potential |
| Exhibitors | 250 | Confirmed on official website as a published scale figure | Official website content | Indicates a sizeable supplier ecosystem and strong B2B exhibitor density |
| Speaker count | 200+ speakers | Confirmed on official website | Official website content | Strong signal for content depth and senior stakeholder participation |
| Municipality representation | 78% | Official website claim | Official website content | Signals strong public-sector reach; edition/context not fully specified in page text |
| Regional representation | 95% of regions / 20 of 21 regions | Official website claim | Official website content | Excellent indicator of buyer density in Swedish healthcare |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digitalisation | Improved workflows, connected systems, data visibility | Demonstrate operational efficiency and integrated care pathways | Healthcare software, integration, workflow automation |
| AI and analytics | Decision support, resource planning, risk detection | Show measurable clinical and administrative impact | AI platforms, analytics dashboards, predictive tools |
| Care operations | Patient flow, service coordination, productivity | Talk to hospital and regional operators about efficiency gains | Operations software, scheduling, workflow tools |
| Public-sector procurement | Compliance, value for money, vendor reliability | Position solutions for framework agreements and tenders | Tender-ready services, documentation, implementation support |
| E-health / virtual care | Access, remote monitoring, patient engagement | Align to digital care transformation agendas | Telehealth, remote care, patient apps, devices |
| Innovation partnerships | Pilots, proof of concept, scaling innovations | Network with innovation leaders and academic partners | Pilot programmes, startup solutions, joint development |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event explicitly targets healthcare decision-makers and buyers across municipalities, regions, and providers. |
| Decision-maker availability | Very High | Official content references leaders, administrators, politicians, and buyers, plus senior speakers from public healthcare. |
| Data collection potential | High | Large exhibition, conference programme, and speaker list support lead capture and account discovery. |
| Apollo targeting potential | Very High | Strong fit for healthcare, government, IT, software, and procurement filters. |
| Geographic targeting potential | High | Useful national Swedish targeting with Stockholm concentration and broader Nordic relevance. |
| Best outreach approach | High-touch, account-based, event-led | Use role-specific messaging for procurement, digital health, operations, and executive stakeholders. |
| Overall lead quality | Very High | Strong B2B healthcare buyer density, public-sector influence, and clear innovation agenda. |
| Best use case | Attendee list building, exhibitor targeting, ABM, and public-sector outreach | Best suited for suppliers selling healthcare technology, services, consulting, and operational improvement solutions. |
| Limitations / risks | Moderate | Current-year attendee list is not fully available in the provided text; some figures may be website-stated historical scale data. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Government Administration; Information Technology & Services; Computer Software; Medical Devices; Biotechnology; Management Consulting; Logistics & Supply Chain; Research; Public Policy | Capture the strongest buyer and influencer segments at the event. |
| Departments | Procurement; Operations; IT; Digital Transformation; Innovation; Strategy; Business Development; Partnerships; Public Affairs | Reach roles most likely to attend, sponsor, evaluate, or recommend solutions. |
| Seniority | Manager, Director, VP, CXO, Owner, Head | Prioritise decision-makers and budget owners. |
| Job titles | Procurement Director, Procurement Manager, CIO, IT Director, Chief Digital Officer, Operations Director, Hospital Director, Innovation Director, Program Manager, Partnerships Director | Direct title-based event prospecting and account prioritisation. |
| Geography | Sweden; Stockholm County; Greater Stockholm; selected Nordics | Align outreach to the event’s strongest source market. |
| Employee size | 201–500; 501–1,000; 1,001–5,000; 5,001+ | Focus on organizations with meaningful healthcare spend and implementation capacity. |
| Keywords | healthcare, digital health, e-health, AI, patient flow, procurement, public sector, hospital, region, municipality, innovation | Refine contact discovery around event-relevant themes. |
| Company type | Government agency; public hospital; private provider; health-tech vendor; association; research institution | Match the event’s public/private healthcare mix. |
| Revenue range | Where relevant, prioritise organizations with substantial operating budgets and national/regional footprints | Improves likelihood of active buying cycles and vendor evaluation. |
Suggested Apollo Search Logic: (hospital OR healthcare OR “government administration” OR “information technology & services”) AND (procurement OR IT OR digital OR innovation OR operations OR “chief digital officer” OR “procurement director” OR “hospital director”) AND geography: Sweden/Stockholm. Add keywords such as “e-health”, “AI”, “public sector”, and “patient flow” for higher intent.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official event website – English page | Primary source | Event name, dates, venue, city, country, thematic focus, audience description, speaker examples, and published scale figures | High |
| Official event website – home page | Primary source | Event positioning, headline messaging, exhibitor/speaker scale, and healthcare-sector framing | High |
| Provided official website content excerpt | Primary source transcript | Confirmed presence of healthcare leaders, municipalities, regions, public authorities, and the AI/digitalisation focus | High |
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