Fruit Attraction - Trade Fair for the Fruit & Vegetable Industry
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About this event
Fruit Attraction 2026 — Trade Fair for the Fruit & Vegetable Industry
Dates: 6–8 October 2026
Venue: IFEMA MADRID
City & Country: Madrid, Spain
Event type: International trade fair focused on the fruit and vegetable sector (fresh produce, supply chain, technology, and related industry areas).
Why this event matters: Fruit Attraction is positioned as a leading global meeting point for the fruit and vegetable industry. It brings together growers, importers/exporters, distributors, retailers, logistics providers, technology suppliers, and service providers under one roof—creating a concentrated environment where commercial conversations, partnerships, and procurement-style discussions naturally happen across the value chain.
1️⃣ Who attends (BUYERS / ATTENDEES)
Fruit Attraction is an industry trade fair, so the audience is largely professional rather than consumer. The “buyers” (in the practical sense of decision-makers who purchase, source, evaluate vendors, negotiate contracts, and select service partners) typically come from every stage of the fresh produce ecosystem:
Primary attendee groups (buyer-style)
- Growers & producers: fruit and vegetable production companies, cooperatives, and farm groups looking for export opportunities, packaging solutions, agronomy inputs, and downstream buyers.
- Importers & exporters: companies sourcing produce globally and matching supply with retail/distribution demand.
- Distributors & wholesalers: firms that manage regional supply and purchase categories from multiple origins.
- Retail & retail procurement professionals: buyers who evaluate quality consistency, sourcing reliability, and supplier relationships.
- Food-service & channel operators: companies operating beyond traditional grocery retail that require steady supply and category planning.
- Logistics and cold-chain stakeholders: freight forwarders, warehousing/cold storage operators, and transport providers who support distribution efficiency.
- Packaging, handling, and auxiliary industry buyers: firms focused on preserving quality, reducing waste, and improving handling efficiency.
- Technology and innovation buyers: teams evaluating agtech, post-harvest tech, sorting/grading technologies, traceability, and digital solutions.
- Industry services and associations: organizations that connect members, represent sector interests, and support partner matchmaking.
Best buyer density for list-building: We typically see the strongest “buyer fit” in roles such as procurement/sourcing managers, supply chain leaders, export/import managers, category managers, logistics managers, quality assurance leads, and technology evaluation stakeholders.
2️⃣ Where the show is happening + attendee geographic origin
Show location: IFEMA MADRID (Madrid, Spain).
Attendee geographic origin (reliable directional guidance): Because the fair is international and explicitly positioned as global (with participation across many countries), attendee origin is expected to be multi-regional, spanning:
- Spain (strong local/regional base): Spanish producers, cooperatives, logistics operators, and commercial buyers are likely to form a significant portion of footfall given the host country.
- Europe (high probability): Western and Southern European buyers commonly attend for sourcing relationships and partner discovery.
- International sourcing regions (high probability): import/export and distribution organizations often attend to match supply to demand across origins.
Geographic targeting recommendation: prioritize a list that supports “global” cross-border conversations. If we must choose focus regions without additional buyer-product context, we recommend weighting:
- Spain and Iberia
- EU-wide sourcing and distribution companies
- Cross-border import/export and logistics companies with established international routes
If we share your client’s product scope (e.g., packaging vs. cold-chain logistics vs. post-harvest tech vs. ERP/traceability), we can tighten the geographic mix to the regions where the highest likelihood buyers typically operate.
3️⃣ Audience reach (Local / National / Global)
Reach type: Global (international trade fair).
The event’s official positioning includes international participation across multiple countries, and the scale metrics indicate broad industry coverage. In practical terms, Fruit Attraction functions as a global sourcing and industry networking platform where international buyers, exhibitors, and partners meet.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below is a buyer-focused starting set of company types that typically attend and buy across categories connected to fresh produce. Because the official website content provided here does not list the full exhibitor/visitor roster, we treat these as starter buyer targets (to be refined once we receive your client website).
Important: send us your client website so we can filter to the most relevant buyer decision-makers for your exact offering.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Mercadona (Food Retail Operations) | https://www.mercadona.es | Procurement Manager (Produce / Fresh Food) | Major retailer with strong produce category buying; typically evaluates supplier quality, consistency, and logistics capability for fresh items. |
| 2 | Carrefour (Food Retail) | https://www.carrefour.com | Category Manager (Fresh Produce) | High volume produce procurement and frequent supplier evaluation; relevant when solutions improve supply reliability and product quality. |
| 3 | Ahold Delhaize (Retail) | https://www.aholddelhaize.com | Sourcing Manager (Fresh / Produce) | Large multi-country retail group that purchases fresh categories; suitable for partnerships tied to sourcing, traceability, or post-harvest improvements. |
| 4 | Dia (Retail) | https://www.dia.es | Fresh Category Buyer | Fresh category purchasing with supplier negotiations; relevant for vendors supporting shelf-life, packaging efficiency, or distribution optimization. |
| 5 | Carrefour Belgium / Group Procurement (Belgium Operations) | https://www.carrefour.com | Supplier Development Lead (Produce/Fresh) | Supplier development is central to fresh category expansion; solutions that reduce waste or improve quality are commonly evaluated. |
| 6 | Conservas & Fresh Produce Groups (Spanish Fresh Ecosystem Buyers) | https://www.foodindustry.com (category reference only) | Head of Supply Chain (Fresh Produce) | Fresh produce groups typically require cold-chain, packaging, and logistics; this row is a “buyer category” starter and should be replaced after client-fit clarification. |
| 6 | Fresh logistics / distribution operators (Iberia) | https://www.ferrovial.com (reference only) | Operations Manager (Cold Chain) | Cold-chain and distribution decision-makers are strong stakeholders at produce fairs; replacement is required after we confirm your client’s vertical. |
| 7 | Compass Group / Foodservice Buyer Networks | https://www.compass-group.com | Procurement Director (Food Ingredients / Produce) | Foodservice procurement teams look for predictable supply; relevant for solutions improving freshness, traceability, or sourcing. |
| 8 | El Corte Inglés (Retail & Hypermarkets) | https://www.elcorteingles.com | Buyer (Fresh Food / Produce) | Retail procurement for fresh categories; fits if the product helps ensure consistent quality or reduces shrink. |
| 9 | Supermercados regional chains (Spain) | https://www.google.com (starter category) | Head of Purchasing (Fresh) | Regional chains often attend industry events to discover efficient supply options; refine with specific client vertical. |
| 10 | Global produce importers/exporters (multi-origin) | https://www.freshplaza.com (starter discovery reference) | International Sourcing Manager (Produce) | Cross-border sourcing teams directly benefit from new logistics, packaging, and quality solutions. |
Note about accuracy: The official page content provided here contains event metadata but does not include a list of participating visitor companies. Once we receive your client website, we will generate a cleaner buyer-only list with correct firmographics and exact titles aligned to your product.
5️⃣ Job profiles, industries & event type
Event type (what the fair represents)
- Trade fair / B2B industry exhibition for the fruit & vegetable sector
- Food supply chain marketplace feel: sourcing, quality, logistics, packaging, and innovation
- Innovation and technology track presence (the official page references areas like “Fresh Produce” and “Innova & Tech”)
Job profiles to target (most likely decision-makers / budget owners)
- Head of Procurement / Purchasing (Fresh Produce, Produce Sourcing)
- Category Manager / Produce Category Buyer
- Export Manager / Import Manager
- Supply Chain Manager (Fresh / Perishables)
- Logistics Manager / Transport & Distribution Lead
- Cold Chain Manager / Warehousing & Storage Manager
- Quality Assurance Manager / Food Safety Compliance Lead
- Trade Marketing / Commercial Director (when the solution impacts supplier relationships)
- Innovation / Digital Transformation Lead (for traceability, monitoring, platforms)
- Operations Manager (packing, sorting, grading, handling)
- Sustainability Lead (when the solution reduces waste or improves resource efficiency)
Industries & segments (aligned to buyer behavior at produce fairs)
- Fresh produce production (farms, cooperatives)
- Import/export & trading houses
- Retail and wholesale distribution
- Cold chain logistics and warehousing
- Packaging and packaging machinery
- Post-harvest technology (sorting/grading, storage systems)
- Food safety, compliance, and quality systems
- Agrifood technology and traceability platforms
6️⃣ Estimated attendance (expected total footfall)
The official meta description provided states Fruit Attraction 2026 expects:
- 117,000 visitors
- 2,200 exhibitors
- 100 countries represented
Interpretation for buyer list strategy: With this scale, footfall is high and industry representation is broad. However, “buyer density” depends heavily on role targeting. The best approach is to focus on supply chain, procurement, logistics, quality, and innovation decision-makers rather than general attendee profiles.
7️⃣ Key focus areas & buyer engagement
Based on the event’s official positioning, the core engagement themes typically include:
Key focus areas
- Fresh produce quality and supply reliability (consistent grading, handling, and shelf-life support)
- Post-harvest and storage optimization (reducing waste and maintaining quality)
- Cold chain and logistics efficiency (transport performance and temperature control)
- Packaging and handling solutions (protection, sustainability, and efficiency)
- Technology and innovation (monitoring, traceability, automation, digital tools)
- Industry collaboration across the value chain (buyers matching with suppliers and partners)
- International trade alignment (multi-country sourcing and distribution)
Buyer engagement approach (what resonates)
- Lead with measurable outcomes: fewer losses, better shelf-life, faster turnaround, reduced logistics costs, improved traceability.
- Map to operational pain points: handling, storage, packaging waste, compliance, or quality inconsistency.
- Use role-specific messaging: procurement wants cost/availability; quality wants compliance and consistency; logistics wants throughput and reliability; innovation wants integration and ROI.
- Show international readiness: because the fair is globally oriented, buyers value solutions that work across borders and standards.
8️⃣ Client-product fit note + buyer-attendee list purchasing constraint
We want to align Fruit Attraction buyer discovery to your client requirements. At the moment, we do not have your client product website, so we cannot accurately name the “best buyers” with the correct industries, roles, and buying priorities without guessing.
What we need from you (to produce the best buyer shortlist)
- Client website URL
- What the client sells (1–2 sentences)
- Who the client targets (producers, logistics, retailers, packaging, technology users)
- Geographies where the client wants leads (Spain only vs. EU vs. global)
Provisional buyer-fit assumptions (until we review the client website)
If your client product relates to one of the most common “produce fair” buying categories, the strongest buyer-fit profiles are typically:
- Packaging / handling solutions: Head of Packaging Innovation, Packaging Procurement, Operations Manager (Packing/Sorting)
- Cold chain / logistics: Cold Chain Manager, Logistics Director, Warehousing & Distribution Manager
- Post-harvest tech (sorting/grading/storage): Technical Director, Operations Technology Lead, Quality Assurance Manager
- Traceability / digital systems: Digital Transformation Lead, Supply Chain Systems Manager, Quality & Compliance Lead
- Food safety / compliance: QA Director, Food Safety Manager, Regulatory Compliance Lead
Action item: Please share the client website so we can review and deliver a refined list of the best buyer accounts and the best job titles to target specifically for your solution.
9️⃣ Recommended industry targeting (using the provided Industry list)
We recommend selecting industries that match the fresh produce value chain and the typical decision-maker functions at this fair. Using the industry taxonomy you provided, we would prioritize:
- Food & Beverages (core for produce and fresh food category operations)
- Food Production (growers/producers, handling and processing)
- Logistics & Supply Chain (cold chain, warehousing, distribution)
- Packaging & Containers (if the solution is packaging-related)
- Renewables & Environment (if the value proposition is sustainability, waste reduction, or efficiency)
- Industrial Automation (if the solution includes automation in packing/sorting/storage)
- Mechanical or Industrial Engineering (machinery, handling equipment)
- Computer Software and/or Information Technology & Services (traceability, monitoring, platforms)
- Research (agri-tech R&D, post-harvest research applications)
Once we review the client website, we will map the exact product to the most accurate subset of these industries and remove mismatches to improve lead quality.
Sample buyer targets table (15–20 rows)
The table below provides an expanded buyer-only sampling framework aligned to the typical decision-makers for the fruit & vegetable supply chain. Since your client website is not shared yet, we include company patterns that are commonly relevant. After we review your client’s website, we will replace any “starter categories” with specific matching buyer organizations and the most accurate job titles.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Mercadona | https://www.mercadona.es | Procurement Manager (Produce / Fresh Food) | Large-scale fresh produce sourcing; high interest in supplier reliability, quality consistency, and supply cost control. |
| 2 | Carrefour | https://www.carrefour.com | Category Manager (Fresh Produce) | Category buyers evaluate freshness performance, shrink reduction, and logistics readiness from suppliers. |
| 3 | Ahold Delhaize | https://www.aholddelhaize.com | Sourcing Manager (Fresh / Produce) | Multi-market sourcing structure—strong fit for solutions that improve inbound quality and reduce waste. |
| 4 | El Corte Inglés | https://www.elcorteingles.com | Buyer (Fresh Food / Produce) | Retail buyer teams match supply to demand with strict quality requirements for perishables. |
| 5 | Dia | https://www.dia.es | Fresh Category Buyer | Fresh category purchasing priorities align with suppliers who can improve shelf-life and consistency. |
| 6 | Compass Group (Foodservice network) | https://www.compass-group.com | Procurement Director (Food / Produce Inputs) | Foodservice procurement teams require stable supply, predictable quality, and efficient logistics. |
| 7 | Global Produce Importers/Exporters (starter target set) | https://www.freshplaza.com | International Sourcing Manager (Produce) | Trade-oriented companies actively look for cross-border supply improvements and partner solutions. |
| 8 | Cold chain logistics operators (starter target set) | https://www.google.com | Cold Chain Manager / Distribution Director | Logistics decision-makers are core attendees when the event supports temperature-controlled transport and storage improvements. |
| 9 | Warehousing & distribution firms (starter target set) | https://www.google.com | Warehousing Manager (Perishables) | Perishables warehousing organizations seek handling and storage upgrades to reduce losses. |
| 10 | Packaging / Fresh Produce Packaging Buyers (starter target set) | https://www.packaging-gateway.com | Packaging Procurement Manager | Packaging procurement is directly relevant for protecting produce, improving handling efficiency, and meeting sustainability goals. |
| 11 | Post-harvest technology users (starter target set) | https://www.agrifood-tech.com | Operations Technology Lead (Packing/Sorting) | Technology buyers want sorting/grading and post-harvest systems that improve quality and reduce operational waste. |
| 12 | Quality & Food Safety Directors (produce ecosystem buyers) | https://www.ifis.org (industry reference) | Quality Assurance Director (Food Safety) | Food safety and compliance roles are frequently engaged with traceability, documentation, and process quality improvements. |
| 13 | Digital traceability solution buyers (starter target set) | https://www.gs1.org | Supply Chain Systems Manager / Traceability Lead | Digital transformation teams often look for traceability workflows, integration, and compliance alignment. |
| 14 | Sustainability-focused produce organizations (starter target set) | https://www.un.org | Sustainability Manager (Food / Waste Reduction) | When products reduce food waste or improve efficiency, sustainability leads become high-fit decision-makers. |
| 15 | Fresh produce cooperatives (Spanish/European) | https://www.google.com | Export Director / Sales & Export Manager | Cooperatives require strong outbound logistics, packaging, and quality control to support export competitiveness. |
| 16 | Retail distribution centers (perishables) | https://www.google.com | DC Operations Manager (Fresh) | Distribution centers are where handling performance impacts shrink, delays, and product quality. |
| 17 | Regional supermarket chains (Spain) | https://www.google.com | Head of Purchasing (Fresh Produce) | Regional chains often seek sourcing improvements and new supplier partnerships at industry events. |
| 18 | International wholesalers (produce trading) | https://www.google.com | General Manager / Purchasing Lead | Wholesalers focus on category performance, sourcing flexibility, and minimizing losses across the distribution chain. |
Next step to finalize this table: share the client website. We will then:
- Identify the exact buyer sub-vertical (packaging, cold chain, post-harvest tech, traceability, QA, etc.)
- Select the best matching industry filters from your provided list
- Replace “starter target set” rows with specific buyer organizations and exact best-fit job titles
- Prioritize the top 5–8 buyer accounts to contact first based on fit and likely engagement style
Quick “send us now” checklist
- Your client product website URL
- 1–2 sentences describing what the product does and for whom
- Whether your priority is Spain, EU, or global buyers
- Preferred company size range (if any)
Once we have the client website, we will produce a refined Fruit Attraction buyer shortlist tailored precisely to your requirements.
Data sheet
Fruit Attraction - Trade Fair for the Fruit & Vegetable Industry – Event Attendee & Buyer Profile Analysis
Event Date: 6–8 October 2026
Location: IFEMA MADRID, Madrid, Spain
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | Fruit Attraction 2026 |
| Event Date | 6–8 October 2026 |
| Event Status | Upcoming |
| Venue | IFEMA MADRID |
| City | Madrid |
| State / Region | Community of Madrid |
| Country | Spain |
| Organizer | IFEMA MADRID |
| Official Event Website | ifema.es/en/fruit-attraction |
| Event Type | International trade fair / B2B exhibition |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Logistics & Transportation; Packing & Packaging; Business Services |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 117,000 visitors advertised on the official event page; attendance figure is presented by the organizer as a promotional benchmark for the fair. |
| Attendance Data Reliability | High for organizer-published promotional data; current-edition final attendance not yet publicly confirmed. |
| Main Purpose of Event | Commercial sourcing, export development, buyer-supplier meetings, category discovery, logistics and technology solutions for the fruit and vegetable supply chain. |
About the Event
Fruit Attraction is one of the leading international trade fairs dedicated to the fruit and vegetable sector. Hosted by IFEMA MADRID, the event brings together growers, exporters, importers, wholesalers, retailers, logistics providers, technology vendors, packaging firms, and sector institutions in a highly commercial environment focused on sourcing and market expansion.
The fair matters because it sits at the center of international fresh produce trade, connecting supply-side producers with buyer-side organizations that manage procurement, category planning, distribution, and cold-chain operations. For B2B outreach, it is especially relevant for companies selling produce, logistics services, packaging, post-harvest technology, sustainability solutions, and commercial services to the global fresh food ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers and category managers | Supermarkets, grocery chains, convenience retailers, foodservice retailers | Direct purchase and assortment decisions | High-value targets for produce suppliers, packaging providers, and logistics firms |
| Importers and distributors | Fresh produce importers, regional distributors, wholesale networks | Source product, manage supply continuity, negotiate margins | Strong fit for exporters and cold-chain suppliers |
| Procurement and sourcing teams | Retail groups, foodservice groups, produce trading companies | Vendor qualification, supplier selection, contract negotiations | Ideal for supplier meetings and lead generation |
| Wholesalers and market operators | Produce wholesalers, terminal market operators, cash-and-carry groups | Bulk buying and route-to-market decisions | Useful for product, service, and logistics providers |
| Export sales and commercial directors | Growers, packers, exporters, producer organizations | Market entry, channel development, buyer relationship management | Important for B2B partnership and distribution opportunities |
| Logistics and supply chain leaders | Cold-chain operators, freight forwarders, 3PLs, port logistics firms | Transportation, storage, service provider selection | Relevant for warehousing, transport, and temperature-controlled logistics vendors |
| Packaging and post-harvest decision-makers | Packaging converters, labeling firms, sorting/grading solution providers | Packaging specification and operational efficiency decisions | Strong relevance for packaging, automation, and materials suppliers |
| Technology and operations leaders | Agri-tech firms, traceability platforms, ERP/WMS operators, quality systems teams | Digital transformation and process selection | Relevant for software, IoT, and analytics vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Madrid | Local and metropolitan business community | Medium | Strong access to national headquarters and trade offices |
| Host region: Community of Madrid | Regional produce traders, distributors, logistics providers | Medium | Regional reach supports buyer-supplier meetings and commercial networking |
| Nearby Spanish business hubs | Barcelona, Valencia, Murcia, Andalusia, Basque Country | High | Major produce production, export, and distribution regions |
| National reach: Spain | National retail, wholesale, export, and foodservice buyers | Very High | Spain is a major European fruit and vegetable production and export market |
| International reach | Europe, UK, Middle East, North Africa, Latin America, Asia | High | Official website indicates participation from 100 countries |
| Global trade corridors | Import/export managers and cross-border supply chain buyers | High | Particularly relevant for fresh produce shipping and market access |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official event materials position the fair as international, with participation cited from 100 countries. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Mercadona | Retail buyer | Major grocery retailer with large fresh produce demand. | mercadona.es | Purchasing Director, Category Manager, Fresh Produce Buyer | Strong Market Fit, Attendance Not Confirmed |
| Carrefour | Retail buyer | International retail chain sourcing fresh fruit and vegetables. | carrefour.com | Procurement Manager, Produce Buyer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Lidl | Retail buyer | Large volume grocery sourcing across European supply chains. | lidl.com | Category Manager, Procurement Manager, Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Aldi | Retail buyer | Private-label and fresh produce sourcing relevant to the fair. | aldi.com | Senior Buyer, Fresh Produce Category Manager, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Eroski | Retail buyer | Spanish retailer with ongoing fresh food sourcing needs. | eroski.es | Buying Manager, Produce Buyer, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Grupo Dia | Retail buyer | Retail chain with standardized sourcing and supplier evaluation. | dia.es | Procurement Director, Category Manager, Supplier Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Retail buyer | Global retail sourcing organization for produce and logistics. | walmart.com | Global Sourcing Manager, Category Director, Supply Chain VP | Strong Market Fit, Attendance Not Confirmed |
| Tesco | Retail buyer | Large UK retailer with major produce procurement needs. | tesco.com | Produce Buyer, Commercial Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| METRO | Wholesale buyer | Wholesale and foodservice buyer with broad supplier needs. | metroag.de | Category Manager, Sourcing Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Bollo International | Importer / distributor | Fruit and vegetable trading/distribution relevance for fresh produce suppliers. | bollo.com | Import Manager, Procurement Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Fyffes | Importer / distributor | Global produce importer and distributor with sourcing needs. | fyffes.com | Supply Chain Director, Commercial Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-Level / VP | Owns supplier strategy, sourcing policy, and major spend decisions. |
| 2 | Director of Procurement / Strategic Sourcing Director | Procurement | Director | Evaluates suppliers, negotiates contracts, and manages categories. |
| 3 | Category Manager / Produce Buyer | Commercial / Buying | Manager | Directly responsible for fruit and vegetable assortment and vendor selection. |
| 4 | Supply Chain Director / Logistics Director | Supply Chain / Logistics | Director | Key for cold-chain, import/export, and distribution partnerships. |
| 5 | Import Manager / Export Manager | Trade / Commercial | Manager | Controls cross-border sourcing, documentation, and supplier access. |
| 6 | Quality Director / Food Safety Manager | Quality / Compliance | Director / Manager | Checks supplier quality, certifications, and traceability requirements. |
| 7 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Influences handling, packing, storage, and throughput investments. |
| 8 | Packaging Manager / Packaging Engineer | Packaging / Operations | Manager / Senior Specialist | Drives packaging specs, shelf-life, sustainability, and cost reduction. |
| 9 | IT Director / Digital Transformation Lead | IT / Innovation | Director | Relevant for traceability, ERP, WMS, and analytics suppliers. |
| 10 | Business Development Director / Partnerships Director | Commercial | Director | Drives new market entry, alliances, and channel expansion. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for fresh produce trading, processing, and distribution. | Retail and wholesale buyers; sourcing managers |
| 2 | Import & Export | Cross-border fresh produce commerce is central to the fair. | Importers, exporters, trade managers |
| 3 | Logistics & Supply Chain | Cold-chain, warehousing, freight, and distribution are major event themes. | 3PL, freight, warehousing, operations leaders |
| 4 | Wholesale | Wholesalers are key intermediaries in produce trade. | Wholesale buyers and traders |
| 5 | Retail | Retail chains are primary end buyers for fresh fruit and vegetables. | Category managers and produce buyers |
| 6 | Packaging & Containers | Packaging is critical for shelf-life, branding, and sustainability. | Packaging buyers and operations teams |
| 7 | Consumer Goods | Relevant to branded produce, private label, and downstream food channels. | Commercial and sourcing teams |
| 8 | Business Supplies & Equipment | Useful for cold-chain, processing, and handling equipment vendors. | Operations and facilities decision-makers |
| 9 | Information Technology & Services | Digital traceability, procurement systems, and analytics are increasingly important. | IT and innovation leaders |
| 10 | Environmental Services | Sustainability, waste reduction, and compliance are growing buying themes. | ESG and sustainability teams |
| 11 | Agriculture | Upstream producers and producer organizations are core stakeholders. | Producer groups and agribusiness buyers |
| 12 | Facilities Services | Cold storage and handling facilities require maintenance and service solutions. | Facilities, operations, and maintenance buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 117,000 visitors | Confirmed organizer-published promotional figure | Official event page meta description | Used as the event’s public benchmark; final 2026 result not yet confirmed. |
| Exhibitor count | 2,200 exhibitors | Confirmed organizer-published promotional figure | Official event page meta description | Indicative of scale and buyer/supplier density. |
| Countries represented | 100 countries | Confirmed organizer-published promotional figure | Official event page meta description | Supports global reach assessment. |
| Buyer count | Not publicly confirmed | Not confirmed | No official current-year buyer count located in supplied source text | Buyer traffic is likely significant, but no verified count should be stated as fact. |
| Speaker count | Not publicly confirmed | Not confirmed | No official speaker count located in supplied source text | Check agenda pages closer to event date. |
| Sponsor count | Not publicly confirmed | Not confirmed | No official sponsor count located in supplied source text | Sponsor pages may be updated nearer to the event. |
| Historical attendance | Prior-year organizer benchmark aligns with current promoted figure | Historical / prior-year evidence | Official event page | Useful for B2B list planning, but not a guaranteed 2026 turnout. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier qualification and cost control | Pre-booked meetings with sourcing teams | Sourcing services, supplier platforms, category support |
| Logistics | Cold-chain reliability and transit speed | Meeting with importers, 3PLs, and freight decision-makers | Reefer logistics, warehousing, route optimization |
| Packaging | Shelf-life, branding, recyclability | Target buyers focused on sustainable packaging | Trays, films, labels, protective packaging |
| Traceability / Digital | Visibility from farm to shelf | Demonstrate compliance and data integration | ERP, WMS, traceability, analytics software |
| Quality and Food Safety | Standards, certifications, audits | Engage quality directors and compliance leads | Inspection, certification, QA systems |
| Sustainability | Waste reduction and ESG reporting | Position low-waste and recyclable solutions | Sustainable materials, emissions services, ESG tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on a buyer-heavy fresh produce ecosystem. |
| Decision-maker availability | High | Procurement, commercial, logistics, and operations leaders are the natural audience. |
| Data collection potential | High | Strong directory, exhibitor, and agenda-based prospecting potential. |
| Apollo targeting potential | Very High | Clear industry and title filters map well to produce, retail, logistics, and import/export buyers. |
| Geographic targeting potential | High | Strong Spain, Europe, Mediterranean, and global trade-corridor targeting. |
| Best outreach approach | Very High | Pre-event email outreach, LinkedIn targeting, and meeting-booking campaigns. |
| Overall lead quality | Very High | One of the stronger B2B events for fresh food, supply chain, and commercial lead generation. |
| Best use case | Very High | Attendee list building, exhibitor prospecting, buyer profiling, and appointment setting. |
| Limitations / risks | Medium | Current-year attendee lists may be incomplete until closer to the event; not all buyer attendance is publicly confirmed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Import & Export; Logistics & Supply Chain; Wholesale; Retail; Packaging & Containers; Consumer Goods; Business Supplies & Equipment; Information Technology & Services; Environmental Services | Aligns prospect list with the fresh produce value chain. |
| Departments | Procurement; Supply Chain; Operations; Commercial; Sales; Quality; IT; Sustainability | Targets the most relevant decision-making teams. |
| Seniority | Manager; Director; VP; C-Level; Head of | Prioritizes buyers and budget owners. |
| Job titles | Procurement Director, Category Manager, Produce Buyer, Commercial Director, Supply Chain Director, Logistics Manager, Import Manager, Export Manager, Quality Director, Packaging Manager | Specific title matching for high-intent outreach. |
| Geography | Spain; Portugal; France; Italy; Netherlands; Germany; UK; Middle East; North Africa; Latin America | Reflects key sourcing and trade corridors for fresh produce. |
| Employee size | 50–500; 501–2,500; 2,500+ | Balances mid-market traders and enterprise retailers/distributors. |
| Keywords | produce, fresh fruit, vegetables, cold chain, sourcing, import, export, wholesale, distribution, supermarket, retailer, packaging, traceability | Improves list relevance for event-aligned accounts. |
| Company type | Private and public companies; trading companies; retailers; distributors; importers; producer groups | Focuses on organizations that buy or influence buying. |
Suggested Apollo Search Logic: (industry = Food & Beverages OR Import & Export OR Logistics & Supply Chain OR Retail OR Wholesale) AND (title contains buyer OR procurement OR category OR sourcing OR supply chain OR logistics OR commercial) AND (keyword contains produce OR fruit OR vegetables OR cold chain OR import OR export OR packaging OR traceability).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| IFEMA MADRID – Fruit Attraction official page | Official organizer website | Event name, dates, venue, audience scale claims, exhibitor count, visitor count, country reach, and fair positioning. | High |
| IFEMA MADRID main website | Organizer website | Organizer identity and venue association. | High |
| Fruit Attraction visitor information page | Official event page section | Visitor-facing event positioning and professional audience context. | High |
| Fruit Attraction exhibitors page | Official event directory / exhibitor section | Confirmed exhibitor ecosystem and event-market depth for supplier targeting. | High |
| Fruit Attraction areas page | Official event content | Core thematic areas: Fresh Produce, Innova & Tech, Fresh food logistics, Auxiliary Industry. | High |
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