Fruit Attraction Sao Paulo
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About this event
Fruit Attraction São Paulo (FASP) — Global Trade Research Brief
Event snapshot (from official sources)
- Event title: Fruit Attraction São Paulo
- Edition year shown on the official site: 2027
- Dates: 6–8 April 2027
- Venue: Distrito Anhembi
- City / Country: São Paulo, Brazil
- Primary event theme: International trade fair for fruits and vegetables (Southern hemisphere market hub)
1️⃣ Who attends (BUYERS / ATTENDEES)
Fruit Attraction São Paulo is positioned as a commercial trade fair and the official “Visitor profile” section highlights that the attendee mix is strongly buyer-oriented across the produce supply chain. The clearest buyer/attendance segments we should prioritize are:
Main buyer-attendee groups highlighted by the event
- Wholesale and retail distributors (distribution companies that source produce and move it into retail/wholesale channels)
- Importers (companies bringing fruit/vegetable categories from international origins)
- CEASAS or wholesale markets (Brazil’s wholesale market ecosystem—key gatekeepers of regional supply)
- Supermarket chains (buyers for fresh produce categories and private label programs)
- Hotels and restaurants (HORECA demand—especially for fresh and ready-to-eat categories)
- Producers (farmers and producer groups—strategic for long-term sourcing and supply agreements)
- Re-exporters (logistics-led trading firms that move goods onward into other markets)
- Packaging and handling (companies and stakeholders tied to packaging operations, handling, and post-harvest workflows)
- Transport and logistics (fresh food logistics providers, cold chain specialists, and transportation operators)
How we interpret “buyers” for list-building and outreach
Even though many individuals attend from across the ecosystem, we can treat Fruit Attraction São Paulo as a high-intent commercial marketplace: buyers and decision-makers come to evaluate new supply, negotiate sourcing, confirm quality/packaging standards, compare logistics options (especially cold chain), and build trade relationships for the next season.
2️⃣ Where the show is happening + attendee geographic origin
Where the show is happening
Distrito Anhembi, São Paulo, Brazil.
Attendee geographic origin (what we can state reliably)
The official event description states that Fruit Attraction São Paulo brings together:
- Producers from all Brazilian states
- Latin American countries (international participation within the region)
Practical targeting implications
Based on the official framing (“meeting point” for Brazilian producers + Latin American countries), we recommend assuming a Brazil-first attendee concentration with meaningful cross-border participation from nearby regional markets.
- Primary origin: Brazil (multi-state sourcing, distributor networks, and CEASAS/wholesale markets)
- Secondary origin: Latin America (importers, re-exporters, and cross-border trading interests)
3️⃣ Audience reach (Local / National / Global)
The official site positions Fruit Attraction São Paulo as the leading international trade fair for fruits and vegetables in the Southern hemisphere, alternating with Fruit Attraction Madrid (Northern hemisphere). That positioning indicates:
- National reach: Strong, because it aggregates producers from all Brazilian states
- International reach: Strong, because it is explicitly “international” and includes Latin American countries
- Global reach: Not stated as worldwide in the provided official text, but the “international” framing and the Spain/Europe trade-fair network context imply cross-regional importance
Our classification for planning purposes: National (Brazil) + Regional International (Latin America) with international buyer intent.
4️⃣ Sample buyer company names (BUYERS ONLY) + websites
Below is a practical buyer-style starter list derived from the attendee categories emphasized on the official site (distributors, importers, wholesale markets, supermarket chains, HORECA purchasing, re-exporters, packaging/handling operators, and transport/cold chain providers).
Important note: The official page provides visitor categories but does not publish a definitive “buyer company list” inside the provided text. So the companies below are buyer-fit prospects to target via research and validation (we can refine further once we receive the client requirement for categories and spend range).
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Carrefour Brasil | https://www.carrefour.com.br/ | Category Manager (Perishables / Fresh Produce) / Purchasing Manager (Food) | Supermarket chain buyer for fresh fruits & vegetables; strong fit with the fair’s retail distributor audience. |
| 2 | Grupo Pão de Açúcar (PPC) | https://www.gpa.com.br/ | Buyer (Fresh Food / Produce) / Category Director (Food) | Large Brazilian retail group that sources produce at scale; high relevance to wholesale-to-retail supply negotiations. |
| 3 | Assaí Atacadista | https://www.assai.com.br/ | Merchandising Manager / Purchasing Manager (Hortifruti) | Wholesale/atacarejo retailer buyer; directly aligned with “wholesale and retail distributors.” |
| 4 | Makro | https://www.makro.com.br/ | Purchasing Manager (Fresh Produce) / Category Manager | Food retail/wholesale chain procurement for perishables; strong fit for high-volume produce sourcing. |
| 5 | Armazém do Campo (Produce marketplace model) | https://www.armazemdocampo.com.br/ | Procurement / Produce Purchasing Lead | Retail/wholesale-style produce ecosystem buyer; aligns with distributors and produce handling demand. |
| 6 | Supermercados Intercity / regional buyer group (example) | https://www.intersuper.com.br/ | Buyer (Hortifruti) / Purchasing Supervisor | Regional supermarket purchasing often participates in trade fairs to broaden supplier and logistics options. |
| 7 | CEASA São Paulo (wholesale market operator / ecosystem) | https://www.ceasasp.gov.br/ | Operations Director / Procurement/Market Management (Fresh Food) | The official visitor profile explicitly calls out CEASAS/wholesale markets; this is a direct alignment buyer target. |
| 8 | CEASA Minas Gerais (CEASAMINAS) (ecosystem operator) | https://ceasaminas.com.br/ | Market Management / Logistics & Operations Lead | CEASA ecosystem is a high-value node for produce flows, including importers and distributor tenant networks. |
| 9 | Grupo Zaffari (producer of fresh sourcing demand) | https://www.zaffari.com.br/ | Category Manager (Fresh / Food) / Buyer (Perishables) | Retail chain with produce procurement needs; aligns with supermarket chain and distributor visitor categories. |
| 10 | HORECA-focused importer/distributor: GB Foods (not produce-specific) — (example for validation) | https://www.gbfoods.com.br/ | Procurement Director (Fresh ingredients / supply chain) | May fit if the client targets fresh ingredients or packaging/logistics adjacent categories; requires validation to confirm direct fruit/veg buying. |
| 11 | Importador/re-exporter: Expresso Araçatuba / Fresh logistics operator (example) | https://www.exemplo.com/ | Export/Import Sales Director / Supply Chain Partnerships Manager | Re-exporters and logistics firms are explicitly listed; however, this row should be replaced with confirmed company data once client product scope is known. |
| 12 | Fresh logistics & cold chain: Rumo (logistics group) | https://www.rumo.com.br/ | Business Development Manager (Agri/logistics) / Cold Chain Lead | Transport and logistics category is explicitly included; strong potential buyer if cold-chain warehousing/tracking is relevant. |
| 13 | Logistics & cold storage: Frango Assado / cold chain operator (example) | https://www.exemplo.com/ | Head of Cold Chain / Warehouse Operations Director | Cold chain technologies and refrigerated storage are a dedicated fair area; we should replace this with verified cold storage brands in the client’s scope. |
| 14 | Packaging & handling buyer: Amcor (packaging materials) | https://www.amcor.com/ | Commercial Director / Key Account Manager (Fresh Food Packaging) | Packaging and labeling are core fair areas; packaging supply chain is a strong fit for buyers evaluating new packaging formats. |
| 15 | Packaging & fresh logistics systems: Tetra Pak (if relevant) | https://www.tetrapak.com/ | Business Unit Manager (Food Processing & Packaging) / Procurement Partnerships | If the client product touches processed products, shelf-life, or handling adjacent solutions, this can be a relevant buyer segment to validate. |
| 16 | Specialty importer: Seara (protein-focused) — (validation needed) | https://www.seara.com.br/ | Supply Chain Procurement Lead | Included only as an example of a large-scale buyer; it must be validated if the client targets fruit/veg direct purchasing or only adjacent supply chain services. |
| 17 | Fresh distributor: CEASA tenant distributors (ecosystem targets) | https://www.ceasasp.gov.br/ | Distributor Owner / Purchasing Manager (Hortifruti) | The fair explicitly calls out wholesale markets; distributor tenants are among the most purchase-intent stakeholders. |
| 18 | Hotel & restaurant group (HORECA buyer example): Grupo Fasano (validation) | https://www.fasano.com.br/ | Procurement Manager (Food & Beverage) / Head of Kitchen Purchasing | HORECA category is explicitly listed; strong fit if the client sells premium fresh/ready-to-eat solutions or food sourcing support. |
| 19 | Restaurant chain buyer (HORECA buyer example): Outback Steakhouse Brazil (validation) | https://www.outback.com.br/ | Purchasing Manager (Food) / Food Service Operations Director | Restaurants and hotels attend; if the client product aligns with fresh produce procurement, this is a good outreach class. |
| 20 | Re-exporter / trading company (example placeholder — replace after client scope) | https://www.example.com/ | International Trade Manager / Export-Import Director | Re-exporters are explicitly listed as a visitor profile; we will replace placeholder entries with verified regional re-exporters once we confirm the client’s product category. |
Best-first priority outreach (shortlist): Carrefour Brasil, Grupo Pão de Açúcar, Assaí Atacadista, CEASA São Paulo ecosystem, CEASA Minas Gerais ecosystem, plus packaging/logistics categories (cold chain and packaging suppliers) depending on client scope.
5️⃣ Job profiles, industries & event type
Event type
Fruit Attraction São Paulo is a principal international commercial trade fair focused on fruits and vegetables, designed as a sector meeting for trade, networking, knowledge exchange, and product sourcing.
Job profiles to target (buyer decision-makers)
- Produce Category Buyers (Fresh fruits & vegetables, horticulture)
- Purchasing Managers (Perishables / Food procurement)
- Import/Export Managers (importers, re-exporters, trading companies)
- Wholesale Market / CEASA Operations Leads (market management and logistics coordination)
- Merchandising Managers (retail fresh category planning)
- Supply Chain & Logistics Directors (transport and distribution planning)
- Cold Chain Leaders (refrigerated storage solutions and automation)
- Packaging & Handling Procurement Leads (packaging formats, labels, handling operations)
- Key Account Managers (if your client sells solutions that require account-based sourcing)
Industries to map (based on Apollo-style industry filters you provided)
We map the fair’s visitor categories and fair areas into the closest Apollo industries:
- Food & Beverages (fresh produce supply chain adjacent procurement)
- Food Production (if targeting producers)
- Agriculture (producer and pre-harvest relevance)
- Logistics & Supply Chain (transport, refrigerated storage, last-mile)
- Packaging & Containers (packaging and labeling)
- Warehousing (cold storage and storage at origin/destination)
- Renewables & Environment (only if the client product targets sustainability components within agri/food systems)
- Computer & Network Security / Computer Software / Industrial Automation (only if the client product is “Smart Agro” tech: apps, IoT, tracking, monitoring, automation, prediction)
- Events Services is not relevant to buyer targeting, but can be used only for exhibitors/organizers; buyer intent is in the supply chain and retail procurement
We will refine the industry mapping based on your product category and where it sits: fresh supply, post-harvest, packaging, cold chain, transport, retail distribution, or AgriTech.
6️⃣ Estimated attendance (expected total footfall)
The official site states:
- 16,388 Visitors at the fair
- Bilateral meetings held: 400+
- Exhibiting brands: 1500+ (shown as “+1500” on the official page)
Expected total footfall (practical planning view): the provided number is specifically “Visitors at the fair,” which we treat as the primary attendance estimate for buyer outreach planning. Exhibition-related footfall may expand on top of that, but the official text does not provide additional totals beyond these metrics.
7️⃣ Key focus areas & buyer engagement
Fair “areas” that directly influence buyer engagement
The official page lists a comprehensive set of areas. These are the categories most likely to pull high-intent buyers (especially procurement and supply-chain decision-makers):
A) Fresh Produce & Market Products
- Fresh Produce: fresh fruits/vegetables, aromatic herbs and spices, fresh and ready-to-eat items
- Nut Hub
- Ecorganic Market (organic positioning)
B) Processed products
- Processed products: frozen, preserved, concentrated
C) Organisations & associations
- Industry associations and organisations (useful for market intelligence and partner pipelines)
D) Auxiliary industries (pre-harvest → post-harvest)
- Seeds
- Fertilizers, agronutrients, phytosanitary products
- Pre-harvest
- Post-harvest
E) Transport, logistics & packaging
- Transport & logistics
- Packaging & labeling
- Cold chain technologies & automation
F) Technology / Agriculture 4.0 (“Smart Agro”)
- Smart Agro: apps, IoT, big data, AI, ERPs, tracking, monitoring, automation, prediction, digitalization
- Agriculture 4.0
- Sector software and devices
Buyer engagement patterns we expect
- Seasonal sourcing meetings: buyers come to lock-in suppliers and align on harvest cycles.
- Quality & packaging standards: procurement teams compare packaging/labeling requirements and handling workflows.
- Cold chain feasibility: logistics and storage stakeholders evaluate temperature control, automation, and throughput reliability.
- Internationalization and market expansion: the official “Why exhibit” emphasizes opening markets and internationalisation—so buyers may engage with new origins, distributors, and trading partners.
How we should position outreach
We recommend a structured message that maps directly to one of the official areas. For example:
- If the client sells packaging or labeling: we position around “Packaging & Handling” plus fresh-life/cold-chain compatibility.
- If the client sells cold chain or refrigerated logistics: we position around “Cold Chain Technologies & Automation” and refrigerated storage solutions.
- If the client sells AgriTech software: we position around “Smart Agro” tracking, monitoring, prediction, and digitalization.
- If the client sells processed produce: we position around “Processed products (frozen, preserved, concentrated)” and buyer distribution readiness.
8️⃣ Client-product fit & best buyer selection (we need your website to finalize)
We can’t accurately pick the “best buyers” without seeing the client’s product scope as it appears on their website.
Please share the client website URL. Once we review it, we will return:
- The top 10–20 buyer companies most likely to purchase for your specific product category
- The exact Best Title to Target aligned to your buyer motion (procurement vs. technical evaluation vs. category ownership)
- The matching Apollo industry filters from your provided list (with the best fit industries for your product)
What we can do right now (provisional buyer-fit by fair alignment)
Until we see your client website, we can still provide a high-confidence buyer “fit logic” by matching your product category to the official fair areas and visitor profiles:
Best buyer classes by product type (provisional)
- If your client sells packaging/labeling solutions: target packaging and handling procurement leads at supermarket chains, distributors, and wholesale ecosystems (CEASAS), plus material and packaging operations managers.
- If your client sells cold chain / refrigerated storage: target logistics directors, cold chain automation leads, warehousing managers, and supply chain heads at distributors/importers and major retail groups.
- If your client sells transport & logistics tech/services: target business development and operations leaders at logistics providers and fresh food transport operators.
- If your client sells AgriTech / Smart Agro software: target agriculture operations innovation leads, digital transformation leads, supply chain visibility leaders, and ERP/IoT product owners within agriculture and produce trading groups.
- If your client sells processed products: target category buyers and supply chain procurement leads at distributors and retail chains, and sometimes food-service procurement leads (depending on product type).
Send us the client website and we will upgrade this provisional logic into a precise buyer list tailored to your requirements.
9️⃣ Industry suggestions (from your Apollo industry list)
Below are the best-fit industries we recommend using in Apollo for buyers attending Fruit Attraction São Paulo, based on the official visitor profiles and fair areas included on the page:
| Priority | Apollo Industry (from your list) | Why it matches this event | Buyer titles we expect to find |
|---|---|---|---|
| 1 | Food Production | Producers and processed product stakeholders are directly relevant to fruit & vegetable categories. | Production Director; Procurement Lead; Supply Chain Manager |
| 2 | Agriculture | Pre-harvest and farm-level relevance; the fair’s sector scope includes agricultural inputs and produce origins. | Head of Agriculture; Farm Ops Director; Agronomy Manager |
| 3 | Logistics & Supply Chain | Transport & logistics and cold chain are major official fair areas. | Logistics Director; Supply Chain Head; Cold Chain Manager |
| 4 | Warehousing | Refrigerated storage solutions and storage at origin/destination are highlighted. | Warehouse Operations Director; Refrigerated Storage Manager |
| 5 | Packaging & Containers | Packaging & labeling is explicitly listed as an event area. | Packaging Procurement Lead; Operations Manager (Packaging) |
| 6 | Food & Beverages | Retail distributors, supermarket chains, and food-service adjacent procurement aligns with perishables/produce. | Category Manager; Purchasing Manager (Perishables) |
| 7 | Industrial Automation | If the client sells automation for cold chain/warehouse processes, this becomes relevant. | Automation Lead; Operations Technology Manager |
| 8 | Computer Software | Smart Agro is explicitly listed: apps, IoT, tracking, monitoring, prediction, digitalization. | Digital Transformation Lead; Product Owner (IoT/AgTech) |
| 9 | Internet | Only if software/data platforms or web-connected tools are part of the client offering. | Head of Digital; Platform Partnerships Lead |
| 10 | Management Consulting | Secondary fit: strategy/implementation partners for supply chain modernization and AgTech rollouts. | Engagement Manager; Partner (AgriTech/Supply Chain) |
Once we receive your client website, we will tighten these industries to the most purchase-intent segments and remove secondary-fit industries to improve response rates.
Data sheet
Fruit Attraction São Paulo – Event Attendee & Buyer Profile Analysis
Event Date: 6–8 April 2027
Location: Distrito Anhembi, São Paulo, Brazil
Event Status: Upcoming
Research Date: 1 July 2026
Client website: Not provided
Event Overview
| Event Name | Fruit Attraction São Paulo |
| Event Date | 6–8 April 2027 |
| Event Status | Upcoming |
| Venue | Distrito Anhembi |
| City | São Paulo |
| State / Region | São Paulo |
| Country | Brazil |
| Organizer | IFEMA MADRID and FIERA MILANO BRAZIL |
| Official Event Website | ifema.es/fruit-attraction-sao-paulo/en/home/ |
| Event Type | International B2B trade fair for fresh produce, horticulture, logistics, technology, packaging, and fruit & vegetable commerce |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Agriculture & Forestry; Logistics & Transportation; Packing & Packaging; IT & Technology |
| Audience Reach | International; strong Brazil and Latin America concentration |
| Estimated Attendance / Expected Footfall | Historical evidence shows 16,388 visitors at the 2026 edition. Current-year attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Moderate: historical organizer-published visitor data available; no current 2027 attendance figure publicly confirmed |
| Main Purpose of Event | Commercial networking, sourcing, export/import business development, category innovation, logistics coordination, and trade expansion for the fresh fruit and vegetable supply chain |
About the Event
Fruit Attraction São Paulo is an international trade fair dedicated to the fruit and vegetable sector, with a strong commercial focus on fresh produce, post-harvest systems, logistics, packaging, technology, and market expansion. The official site positions the event as a leading Southern Hemisphere meeting point for the fruit and vegetable market, with participation from producers across Brazil and across Latin America.
The event matters because it combines sourcing, trade development, and industry education in one B2B environment where growers, importers, wholesalers, supermarket buyers, distributors, retailers, and service providers can connect. It is especially relevant for companies targeting regional distribution, export growth, cold chain optimization, agri-tech adoption, and procurement relationships across the fresh produce value chain.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Wholesale and retail distributors | Produce distributors, wholesale markets, foodservice distributors | Category buying, supplier selection, route-to-market decisions | High-value targets for fresh produce supply, packaging, and logistics partners |
| Importers | Fruit importers, produce trading firms, cross-border sourcing companies | International sourcing, compliance, supplier onboarding | Strong fit for exporters, cold chain, inspection, and packaging suppliers |
| CEASAS / wholesale market operators | Wholesale market authorities and operators | Infrastructure, tenancy, logistics, handling services procurement | Relevant for equipment, warehousing, handling, and digital solutions |
| Supermarket chains | National and regional grocery retailers | Category management, supplier sourcing, private label and quality control | Key buyers for fresh produce, packaging, shelf-life, and traceability solutions |
| Hotels and restaurants | Hospitality groups, foodservice operators, caterers | Food purchasing, menu planning, supplier selection | Relevant for premium produce, processed fruit, and foodservice supply chains |
| Producers and growers | Fruit farms, cooperatives, agribusinesses | Input purchasing, post-harvest, technology, and commercialization decisions | High relevance for agri-tech, fertilizers, seeds, storage, and logistics providers |
| Re-exporters and trading firms | Commodity traders, export houses, trading intermediaries | Sourcing, trade finance influence, supplier/market matching | Relevant for exporters, freight, compliance, and market intelligence suppliers |
| Packaging and handling firms | Packhouses, post-harvest handlers, packaging contractors | Operational procurement and technology selection | Strong audience for packaging, automation, labeling, and cold chain offerings |
| Transport and logistics companies | Cold-chain carriers, freight forwarders, storage operators | Logistics contracting, route planning, temperature control procurement | Relevant for refrigerated equipment, telematics, and supply chain software |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: São Paulo | High local attendance from buyers, distributors, logistics firms, and retail headquarters | High | São Paulo is Brazil’s largest commercial hub and a major food distribution center |
| Host state / region: São Paulo state and Southeast Brazil | Strong regional presence from agribusiness, retail, and freight companies | High | Likely draw from Minas Gerais, Paraná, Rio de Janeiro, and other neighboring markets |
| Nearby business hubs | Corporate buyers and supply-chain decision makers from metropolitan São Paulo and Campinas corridor | High | Useful for targeting retail HQs, importers, and distribution networks |
| National reach | Buyers and suppliers from all Brazilian states | Very High | Official site states the event gathers professionals from all Brazilian states |
| International reach | Latin American producers, importers, traders, and logistics providers | Medium to High | Official content highlights participation from Latin American countries |
| Global trade corridor relevance | Exporters, importers, and cross-border distributors from Europe, North America, and LATAM | Medium | Most relevant for international sourcing and trade-development activity |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is positioned as an international fruit and vegetable trade fair with cross-border commercial appeal, including Latin America and broader export/import audiences. |
| Secondary reach: National + Regional | Very strong | The official website emphasizes producers from all Brazilian states and buyers across the country, making it a national sourcing platform with regional strength in Southeast Brazil. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Carrefour Brasil | Retail buyer / supermarket chain | Major grocery buyer with strong produce sourcing and category management needs | carrefour.com.br | Category Manager, Procurement Manager, Fresh Produce Buyer | Strong Market Fit, Attendance Not Confirmed |
| Grupo Pão de Açúcar (GPA) | Retail buyer / supermarket chain | Large-scale fresh produce sourcing and supplier development across Brazil | gpa.com.br | Category Manager, Buyer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Assaí Atacadista | Wholesale retail buyer | High-volume buying model for produce, packaging, and foodservice supply | assai.com.br | Procurement Manager, Category Manager, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| Makro Atacadista | Wholesale / cash-and-carry buyer | Relevant for fresh produce, imported items, and supply chain services | makro.com.br | Procurement Manager, Category Buyer, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Oba Hortifruti | Specialty fresh produce retailer | Category-focused buyer with strong produce, packaging, and quality requirements | obahortifruti.com.br | Buying Manager, Category Manager, Fresh Produce Supervisor | Strong Market Fit, Attendance Not Confirmed |
| CEAGESP | Wholesale market operator / public-sector food distribution infrastructure | Important for market operations, logistics, handling, storage, and supplier relationships | ceagesp.gov.br | Operations Director, Procurement Manager, Market Administration Lead | Strong Market Fit, Attendance Not Confirmed |
| Guará Frutas | Importer / distributor | Potential buyer for sourcing, ripening, cold chain, and export partnerships | guarafrutas.com.br | Import Manager, Purchasing Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Ceasa Minas | Wholesale market operator | Regional wholesale procurement and produce distribution relevance | ceasaminas.com.br | Operations Manager, Procurement Lead, Logistics Manager | Strong Market Fit, Attendance Not Confirmed |
| Makro México | Wholesale buyer / Latin America distributor | Regional procurement organization with import and category sourcing needs | makro.com.mx | Procurement Director, Category Buyer, Import Manager | Strong Market Fit, Attendance Not Confirmed |
| Grupo BIG / retail food buying teams | Retail buyer | Relevant for modern trade produce, private label, and supply chain sourcing | group buyers via corporate site | Category Manager, Procurement Manager, Commercial Buyer | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns sourcing strategy, supplier networks, and commercial negotiations |
| 2 | Category Manager / Fresh Produce Buyer | Merchandising / Buying | Manager | Directly evaluates product quality, price, and supply continuity |
| 3 | Import Manager / Export Manager | International Trade | Manager | Drives cross-border sourcing, documentation, and market entry |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain / Logistics | Director / Manager | Relevant for cold chain, transportation, storage, and traceability |
| 5 | Operations Director / Market Operations Manager | Operations | Director / Manager | Influences handling, throughput, storage, and service-provider selection |
| 6 | Business Development Director / Commercial Director | Commercial | Director | Useful for partnerships, export expansion, and distributor recruitment |
| 7 | Quality Assurance / Food Safety Manager | QA / Compliance | Manager | Critical for import compliance, shelf life, and food safety requirements |
| 8 | Technology / Digital Transformation Lead | IT / Digital | Director / Manager | Interested in traceability, ERP, monitoring, automation, and analytics |
| 9 | Packaging Manager / Packaging Engineer | Packaging / Operations | Manager | Relevant for shelf-ready, cold-chain-safe, and export-compliant packaging |
| 10 | Founder / Managing Director of produce trading SME | Executive / Commercial | Owner / C-level | Common decision-maker profile for mid-sized import, export, and distribution firms |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core category for fresh produce commercialization and food distribution | Retailers, distributors, importers, and foodservice buyers |
| 2 | Agriculture | Producer, grower, and agribusiness participation is central | Farm groups, cooperatives, input suppliers, and agri-service buyers |
| 3 | Logistics & Supply Chain | Cold chain, transport, warehousing, and handling are major event themes | Freight, storage, TMS/WMS, and fleet services buyers |
| 4 | Import & Export | Cross-border trade is a primary commercial objective of the fair | Traders, importers, exporters, and customs-related stakeholders |
| 5 | Retail | Supermarket chains and retail buyers are explicitly listed visitor segments | Category buyers, procurement, and private label sourcing |
| 6 | Wholesale | Wholesale distributors and market operators are core attendees | Bulk buyers, market operators, and regional distributors |
| 7 | Packaging & Containers | Packaging and labeling are named exhibitor and ecosystem areas | Packhouses, label suppliers, and packaging machinery buyers |
| 8 | Information Technology & Services | Technology zone includes apps, IoT, big data, AI, ERP, and tracking | Traceability, automation, ERP, analytics, and monitoring vendors |
| 9 | Facilities Services | Relevant for warehouses, cold storage, and distribution operations | Facility managers and operating contractors |
| 10 | Consumer Goods | Broad consumer channels buy fruit and vegetable categories at scale | Private-label and mass-market sourcing organizations |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Approx. 15,000–18,000 | Estimated | Historical organizer-published 2026 visitor count of 16,388 | No public 2027 figure confirmed yet |
| Exhibitor count | Not publicly confirmed in the provided official text | Unconfirmed | Official website mentions “exhibiting brands” but no named count in the provided extract | Use organizer directory if current exhibitor count is needed |
| Buyer count | Not publicly confirmed by the organizer | Unconfirmed | Visitor profile indicates buyer-heavy attendance categories | Attendance split by buyer type not disclosed |
| Speaker count | Not publicly confirmed in the provided official text | Unconfirmed | Agenda details not included in source extract | May be available in agenda/brochure closer to event |
| Sponsor count | Not publicly confirmed in the provided official text | Unconfirmed | No sponsor list present in provided extract | Check exhibitor prospectus for sponsor inventory |
| Historical attendance | 16,388 visitors | Confirmed historical / prior-year evidence | Organizer-published post-show 2026 result on official website | Useful proxy for future footfall planning |
| Bilateral meetings held | 400+ | Confirmed historical / prior-year evidence | Organizer-published post-show 2026 result on official website | Strong sign of matchmaking and buyer engagement activity |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable sourcing, price stability, supplier diversification | Meet category managers and sourcing leads seeking new growers and distributors | Produce supply, sourcing services, trade intelligence |
| Logistics | Cold chain integrity, transit time, handling efficiency | Engage supply-chain teams on transport and storage improvements | Reefer logistics, warehousing, telemetry, route optimization |
| Technology | Visibility, traceability, automation, analytics | Connect with agribusiness and retail digital transformation leaders | IoT, ERP, tracking, monitoring, AI, digitalization tools |
| Packaging | Shelf appeal, protection, export compliance | Speak to packhouse and retail packaging decision makers | Trays, labels, films, crates, packline equipment |
| Post-harvest | Quality preservation, loss reduction, ripening control | Target producers and handling firms focused on yield improvement | Cold storage, ripening rooms, sensors, grading systems |
| Export growth | Market access, partner discovery, trade-ready operations | Use networking sessions to connect exporters and international buyers | Export logistics, documentation support, market-entry services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Official visitor profile is strongly buyer-oriented across retail, wholesale, import, and logistics segments. |
| Decision-maker availability | High | Relevant senior roles include procurement, category, operations, logistics, and commercial leaders. |
| Data collection potential | High | Strong opportunity for lead capture from exhibitor lists, visitor categories, and matchmaking participants. |
| Apollo targeting potential | Very High | Clear fit for food, retail, logistics, import/export, agriculture, and technology targeting. |
| Geographic targeting potential | High | Strong concentration in São Paulo and national Brazil, with LATAM expansion potential. |
| Best outreach approach | Multi-touch pre-show, onsite, and post-show | Target procurement, category, and commercial teams with sourcing, logistics, and innovation messaging. |
| Overall lead quality | High | Excellent event for buyer-led prospecting in the fresh produce and agri-supply chain ecosystem. |
| Best use case | Attendee list building, exhibitor prospecting, and trade sales outreach | Particularly strong for supplier targeting in fresh produce, logistics, packaging, and agri-tech. |
| Limitations / risks | Moderate | Current-year attendee and exhibitor lists are not confirmed in the provided extract, so prospecting must rely on official directories or prior-year evidence. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Agriculture; Logistics & Supply Chain; Import & Export; Retail; Wholesale; Packaging & Containers; Information Technology & Services; Facilities Services | Align search with the event’s core attendee base and buyer ecosystem |
| Departments | Procurement; Supply Chain; Operations; Commercial; Sales; IT; Quality Assurance; Logistics | Capture both direct buyers and operational influencers |
| Seniority | Manager; Director; VP; C-level; Owner | Prioritize decision makers with sourcing authority |
| Job titles | Procurement Manager, Category Manager, Supply Chain Director, Import Manager, Commercial Director, Logistics Manager, Operations Director, Purchasing Manager, QA Manager, Head of Buying | Focus on titles with direct buying or supplier evaluation responsibility |
| Geography | Brazil; São Paulo; Southeast Brazil; Latin America; import/export corridors | Match the event’s strongest attendance and commercial reach |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000+ | Covers SMEs, mid-market distributors, and enterprise retail chains |
| Keywords | fresh produce, fruits, vegetables, cold chain, packaging, import, export, wholesale market, supermarket, distribution, traceability, logistics, agri-tech | Improve relevance for event-specific buying intent |
| Company type | Private companies; publicly traded retailers; importer/distributor firms; cooperatives; government-linked market operators | Prioritize organizations with formal buying functions |
Suggested Apollo Search Logic: (“fresh produce” OR fruits OR vegetables OR “cold chain” OR packaging OR logistics OR import OR export OR wholesale OR supermarket) AND (procurement OR “category manager” OR buyer OR “supply chain director” OR “commercial director” OR “operations manager”) AND (Brazil OR “Latin America” OR São Paulo)
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Fruit Attraction São Paulo official website | Official organizer source | Event dates, venue, location, organizer, visitor profile, focus areas, and historical 2026 visitor data | Very High |
| IFEMA MADRID official website | Organizer corporate website | Organizer identity and institutional context | Very High |
| Fiera Milano Brasil official website | Organizer corporate website | Organizer identity and local market context | High |
| Distrito Anhembi official website | Venue website | Venue identification and event location confirmation | High |
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