Fruchtwelt Bodensee - Fruit, Berries, Hops & Distillation
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About this event
FRUCHTWELT BODENSEE — Fruit, Berries, Hops & Distillation
FRUCHTWELT BODENSEE is the International Trade Fair for Commercial Fruit Growing, Distillation and Agricultural Technology. The next edition takes place from February 04 - 06, 2028 at Messe Friedrichshafen in Friedrichshafen, Germany.
The fair brings together the commercial fruit-growing sector and distillation-focused industry with a dedicated focus on practical solutions, innovations, and current developments across the entire production and value chain. It is designed as a meeting place for fruit growers, farmers, distillers, and trade professionals who want to exchange knowledge, evaluate technologies, and discover new products for future-oriented cultivation.
What the fair covers
- Machinery and equipment for commercial fruit cultivation
- Novelties / innovations and new approaches in the industry
- New solutions for plant protection
- Direct marketing / farm shop topics
- Automation, digitization and smart farming
- Distilleries / distillation
- New types of fruit
- Research and development
- Regenerative energy
- Education
- Viticulture
- Water and frost protection management
Professional highlight: Lake Constance Fruit Cultivation Days
A key attraction is the Lake Constance Fruit Cultivation Days, featuring a lecture program on current topics relevant to the industry. This educational and knowledge-driven format supports decision-makers with timely insights and discussion opportunities around real-world challenges and emerging trends.
Audience and industry intent
FRUCHTWELT BODENSEE is positioned for professional visitors—people who work directly in fruit cultivation, harvesting and production, as well as those involved in distillation and agricultural technology. The event emphasizes an industry-relevant product and solution mix, including technologies for cultivation, plant protection, and modernization of operations through automation and digitization.
Dates & location
Date: February 04 - 06, 2028
Venue: Messe Friedrichshafen
City & Country: Friedrichshafen, Germany
Data sheet
FRUCHTWELT BODENSEE – Event Attendee & Buyer Profile Analysis
Event Date: February 04–06, 2028
Location: Messe Friedrichshafen, Friedrichshafen, Germany
Event Status: Upcoming
Research Date: July 1, 2026
Location: Messe Friedrichshafen, Friedrichshafen, Germany
Event Status: Upcoming
Research Date: July 1, 2026
| Event Overview | |
|---|---|
| Event Name | FRUCHTWELT BODENSEE |
| Event Date | February 04–06, 2028 |
| Event Status | Upcoming |
| Venue | Messe Friedrichshafen |
| City | Friedrichshafen |
| State / Region | Baden-Württemberg |
| Country | Germany |
| Organizer | Messe Friedrichshafen GmbH |
| Official Event Website | fruchtwelt-bodensee.de/en |
| Event Type | International trade fair |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Food & Beverages; Industrial Engineering; Packing & Packaging; Power & Energy |
| Audience Reach | National and international B2B audience with strong DACH and Lake Constance regional concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High for dates, venue, city, category, and thematic scope; low for attendee volume because no official public count was provided in the source text. |
| Main Purpose of Event | Commercial fruit growing, distillation, and agricultural technology; exchange of products, machinery, innovations, and practical know-how for growers, distillers, and agribusiness stakeholders. |
About the Event
FRUCHTWELT BODENSEE is an international trade fair focused on commercial fruit growing, distillation, and agricultural technology. The official event content highlights machinery and equipment, plant protection, automation and digitization, smart farming, regenerative energy, research and development, viticulture, direct marketing, and water and frost protection management.
The event matters because it brings together producers, growers, distillers, suppliers, and technology providers in a specialized B2B environment where procurement decisions, product comparisons, and innovation adoption can happen directly. Its market position is strongest as a practical industry forum for the fruit and distillation value chain in the German-speaking market and the wider European agri-tech ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Fruit growers and orchard operators | Commercial orchards, fruit farms, producer groups | Primary buyers for machinery, spray systems, storage, crop protection, and digital tools | Very high for farming equipment, agronomy, automation, and crop management suppliers |
| Distilleries and spirit producers | Fruit distilleries, craft distillers, beverage producers | Buy equipment, processing systems, packaging, and energy solutions | High for processing, distillation, packaging, and utilities vendors |
| Agricultural technology decision-makers | Agri-tech companies, farm tech users, digital solution buyers | Evaluate automation, digitization, sensors, and smart farming platforms | High for software, IoT, data, and precision agriculture suppliers |
| Cooperatives and producer organizations | Fruit cooperatives, grower associations, marketing boards | Influence group purchasing, supplier selection, and standards | High for bulk supply, advisory, and distribution partnerships |
| Nurseries and plant suppliers | Tree nurseries, propagation businesses, cultivar specialists | Source propagation materials, substrates, irrigation, and protection systems | Medium to high for inputs and horticulture supply companies |
| Farm operations and technical managers | Large farms, agricultural estates, multi-site operators | Operational buyers for maintenance, efficiency, and field deployment | High for fleet, machinery, irrigation, and facility-adjacent solutions |
| Retail and direct-marketing operators | Farm shops, direct-marketing businesses, local produce sellers | Buy display, packaging, POS, and food handling solutions | Medium for packaging, retail tech, and merchandising suppliers |
| Researchers and extension specialists | Applied research institutes, universities, advisory bodies | Influence technology adoption and best-practice recommendations | Medium for innovation, trial, and demonstration partners |
| Industry associations and consultants | Producer associations, agribusiness consultants, trade bodies | Shape buying priorities, policy, and supplier shortlists | Medium for thought leadership and partnership selling |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Friedrichshafen / Lake Constance | Local growers, agribusiness suppliers, regional buyers | High | Host-city proximity supports day visitors and trade buyers from the immediate region |
| Baden-Württemberg | Fruit growers, farm operators, distributors, suppliers | High | Strong regional agricultural base and processing ecosystem |
| Southern Germany / DACH | Commercial growers, machinery buyers, ag-tech vendors | High | Likely core buyer corridor due to cross-border accessibility and shared market structure |
| Germany national market | National suppliers, associations, buyers, and advisors | Medium to high | The event’s commercial focus supports national business travel |
| Austria / Switzerland / neighboring EU markets | Cross-border growers and equipment purchasers | Medium | Geographically convenient for the Lake Constance region and relevant agricultural sectors |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach: Global | International trade fair positioning | The official description identifies the event as an international fair, making cross-border participation part of its core value proposition. |
| Secondary Reach: National / Regional | Strong German and DACH business relevance | Most likely attendance concentration is from Germany and nearby European agricultural markets, especially the Lake Constance corridor. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| BayWa AG | Agribusiness / distributor | Major agricultural supply and farm input organization aligned with the event’s machinery, agritech, and crop-protection themes | baywa.com | Procurement Manager, Category Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| CLAAS | Agricultural machinery OEM | Relevant for machinery, automation, and field equipment buying and partnership discussions | claas.com | Director of Procurement, VP Supply Chain, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| GRIMME | Agricultural machinery manufacturer | Equipment and technology buyer/seller ecosystem closely aligned to the fair’s machinery focus | grimme.com | Operations Director, Strategic Sourcing Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| John Deere | Agricultural machinery OEM | Precision agriculture, machinery, and digital farming solutions align strongly with event topics | deere.com | CTO, Product Director, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Kubota Europe | Agricultural machinery OEM | Relevant for orchard machinery, compact equipment, and farm technology buyers | kubota-eu.com | Director of Procurement, Category Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| SÜDVIT / regional fruit processors | Food processing / buyer-side organization | Fruit processing organizations may source produce handling, packaging, and processing technology | suedvit.de | Procurement Manager, Operations Director, Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Baden-Württemberg state agricultural authorities | Government / agriculture administration | Public-sector involvement is relevant for agricultural policy, advisory, and program participation | baden-wuerttemberg.de | Program Manager, Policy Lead, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
| Kekkilä-BVB | Growing media / horticulture supplier | The official site content mentions the brand in FRUCHTWELT BODENSEE 2026 news, indicating strong sector relevance | kekkila-bvb.com | Business Development Director, Sales Manager, Product Manager | Prior-Year Participation Evidence |
| Naturamon vGmbH | Precision ag / digital orchard solutions | The official site includes a 2026 showcase tied to the event and digital orchard management themes | naturamon.de | CTO, Product Manager, Partnerships Director | Prior-Year Participation Evidence |
| Agricultural cooperatives in Germany | Cooperative / bulk buyer | Cooperatives are likely purchasers of machinery, inputs, logistics, and crop-protection solutions | Various | Chief Procurement Officer, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns supplier strategy and high-value purchase decisions |
| 2 | Director of Procurement | Procurement | Director | Evaluates vendors for equipment, inputs, and services |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Sources machinery, crop inputs, packaging, and technology |
| 4 | Supply Chain Director | Supply Chain | Director | Interested in logistics, storage, and operational efficiency |
| 5 | Operations Director | Operations | Director | Owns plant/farm performance and equipment selection |
| 6 | Category Manager | Procurement / Merchandising | Manager | Manages buying for agriculture-related categories |
| 7 | Farm Manager / Orchard Manager | Agriculture Operations | Manager | Operational buyer for field-level inputs and machinery |
| 8 | Technical Manager | Technical / Engineering | Manager | Evaluates machinery, automation, and infrastructure systems |
| 9 | Distillery Manager | Production | Manager | Relevant to distillation equipment, compliance, and process optimization |
| 10 | Business Development Director | Commercial | Director | Targets partnerships and supplier expansion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Directly matches commercial fruit growing and orchard operations | Growers, farm managers, ag-input buyers |
| 2 | Food & Beverages | Relevant to fruit processing, distillation, and beverage production | Distilleries, processors, ingredient buyers |
| 3 | Machinery | Event explicitly features machinery and equipment | Equipment procurement, OEM partnerships |
| 4 | Agriculture | Core sector for the event’s grower audience | Input suppliers, advisory services |
| 5 | Mechanical or Industrial Engineering | Relevant to machinery, automation, and systems integration | Engineering suppliers and systems integrators |
| 6 | Environmental Services | Water, frost, and regenerative energy topics are clearly relevant | Sustainability and resource-management solutions |
| 7 | Information Technology & Services | Automation, digitization, and smart farming themes | Software, sensors, farm data platforms |
| 8 | Import & Export | Fruit and agricultural products are heavily traded cross-border | Trading companies, distributors, exporters |
| 9 | Logistics & Supply Chain | Perishable produce needs storage, handling, and transport | Cold chain, warehousing, distribution |
| 10 | Packaging & Containers | Direct marketing and fruit handling require packaging solutions | Retail-ready packaging, transport packaging |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event text reviewed; no attendee count published | Use organizer confirmation if a current exhibitor prospectus is released |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | No exhibitor number in provided official text | Check exhibitor directory or hall plan if published later |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No buyer registration metrics in official source text | Buyer-side targeting should rely on title and industry filters |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Agenda is referenced but no count provided in the supplied source text | High likely educational content value, but not quantified here |
| Historical attendance | Prior-year attendance data not provided in the supplied official text | Unavailable in current source set | Organizer website excerpts only | Attendance assumptions should remain conservative |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable suppliers for machinery, inputs, and services | Meet buyers at the point of planned seasonal capex | Vendor comparisons, quote capture, service contracts |
| Automation / Digitization / Smart Farming | Operational efficiency and crop visibility | Demonstrate ROI through precision and labor savings | IoT, sensors, analytics, farm software |
| Machinery and Equipment | Harvesting, spraying, processing, and handling equipment | Lead with product demos and field-use cases | OEM machinery, attachments, service plans |
| Plant Protection | Crop health, pest control, and compliance | Engage agronomists and technical buyers | Crop protection products, advisory services |
| Distillation | Process efficiency and product quality | Showcase equipment, hygiene, and throughput gains | Distillation systems, controls, tanks, service |
| Water and Frost Protection Management | Yield protection and climate resilience | Position as risk-mitigation and crop-security solutions | Irrigation, frost mitigation, monitoring systems |
| Regenerative Energy | Energy efficiency and sustainability | Link to operating cost reduction and ESG goals | Solar, storage, heat, energy management |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned with commercial growers, distillers, and agricultural equipment buyers. |
| Decision-maker availability | High | Likely attendance from owners, managers, technical leads, and procurement roles. |
| Data collection potential | Medium | Strong thematic relevance, but no public attendee list or confirmed footfall count in the source text. |
| Apollo targeting potential | Very High | Clear fit for agriculture, machinery, food & beverages, logistics, and related industrial segments. |
| Geographic targeting potential | High | Excellent for Germany, DACH, and nearby European agricultural hubs. |
| Best outreach approach | High-touch, industry-specific outreach | Use crop-, equipment-, or process-specific messaging with proof of ROI and practical use cases. |
| Overall lead quality | High | A strong niche B2B event for qualified buyer discovery and account-based targeting. |
| Best use case | Targeted lead generation and supplier prospecting | Useful for attendee list building, exhibitor outreach, and appointment setting. |
| Limitations / risks | No confirmed current-year attendee list or attendance metrics | Lead prospecting should avoid claims of confirmed attendance unless officially published. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Food & Beverages; Machinery; Mechanical or Industrial Engineering; Environmental Services; Information Technology & Services; Logistics & Supply Chain; Import & Export; Packaging & Containers; Government Administration | Focus on the event’s core buyer and supplier ecosystem |
| Departments | Procurement, Operations, Supply Chain, Engineering, Product, Commercial, Business Development | Capture active buying and evaluation functions |
| Seniority | Manager, Director, VP, C-level, Owner, Partner | Prioritize decision-makers and budget holders |
| Job titles | Chief Procurement Officer, Procurement Manager, Director of Procurement, Strategic Sourcing Manager, Supply Chain Director, Operations Director, Technical Manager, Farm Manager, Orchard Manager, Distillery Manager, Category Manager | Target the most commercially relevant attendees |
| Geography | Germany; Baden-Württemberg; Bavaria; Switzerland; Austria; neighboring EU agricultural corridors | Match likely visitor origin and business travel patterns |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 | Covers farms, cooperatives, suppliers, and mid-market manufacturers |
| Keywords | orchard, fruit growing, distillation, agricultural technology, smart farming, precision agriculture, crop protection, irrigation, frost protection, harvesting, direct marketing, farm shop | Align search results to the event’s topical scope |
| Company type | Privately held, family-owned, cooperative, public company, government-related organizations | Captures common agricultural buyer structures |
Suggested Apollo Search Logic: Use combinations such as (Farming OR Agriculture OR Machinery OR Food & Beverages) AND (Procurement OR Supply Chain OR Operations OR Farm Manager OR Technical Manager) with geography filters for Germany, Baden-Württemberg, Switzerland, and Austria. Add keywords like orchard, smart farming, distillation, crop protection, irrigation for tighter relevance.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FRUCHTWELT BODENSEE official website | Official organizer event page | Dates, venue reference, city, country, event title, category scope, thematic topics, and upcoming edition year | Very High |
| FRUCHTWELT BODENSEE 2026 news and press content on official site | Official event news / prior-year evidence | Confirmed relevance of crop-tech, orchard digitization, and market discussions; mentions Naturamon vGmbH and Kekkilä-BVB in relation to the event | High |
| Messe Friedrichshafen website | Venue / venue operator website | Venue identification and event-hosting context for Messe Friedrichshafen | High |
Verification note: No current-year attendee list, confirmed attendance count, or official exhibitor count was publicly confirmed in the supplied source text. Sample buyer companies marked as “Strong Market Fit, Attendance Not Confirmed” are prospecting targets only and are not claimed as confirmed participants.
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