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About this event
FREX: Franchise - Retail - Scale
FREX (Franchise - Retail - Scale) is a two-day business opportunity expo designed to bring together franchising and retail brands, investors, and aspiring entrepreneurs under one platform. The event builds on the legacy of its predecessor (previously known as FRO Expo Bengaluru) and is positioned as a premium, high-demand franchise and retail marketplace.
Event Dates & Location
- Dates: 22 - 23 AUG 2026
- City: Bengaluru
- Venue: BIEC
What the Event Is About
FREX is an initiative by FranchiseIndia.com Limited and is structured to support the full entrepreneurial journey—discovering franchise opportunities, initiating business ventures, and scaling established retail and franchising models. The expo highlights how Franchise India Exhibitions have powered business investors through a large number of shows across India and internationally.
Why Attend
- 200+ leading brands: FREX showcases franchise opportunities across multiple sectors, including food and beverages, restaurant/QSR, education/edtech, healthcare and wellness, beauty, and more.
- 10,000+ business buyers: The event is built around high-intent business discovery and networking, with a large pool of potential buyers in attendance.
- 10,000+ investors and 1,000+ HNI investors: FREX emphasizes access to investment-minded participants and industry stakeholders.
- Seminars and workshops: Attendees can learn from industry veterans through expert guidance sessions focused on franchise success strategies.
- Global reach and delegations: The event supports international interaction, including delegations from neighboring countries and other parts of the world.
Key Sectors & Opportunity Areas
FREX organizes franchise and retail opportunities across several major verticals:
- Food and Restaurant: Food & beverages/FMCG brands, restaurant/QSR/bars & lounge franchise models, institutional suppliers, technology companies/restaurant apps, and food delivery-related businesses.
- Hotel, Travel & Tourism & Entertainment: Travel companies, online travel service providers, hospitality franchising opportunities, and big travel agencies.
- Dealer Distributor Business Opportunity: Education product suppliers, electronic and electrical systems, pharmaceuticals brands, home supplies, security and protection systems, and building & construction solutions.
- Beauty, Health & Wellness Franchise: Beauty salons, spas, massage centres, senior care, home care, cosmetic products, pharmacy, labs & collection centre models.
- Education / Edtech Franchise: Edtech companies, higher educational institutions, preschool & day care centres, coaching institutes, academies, and test centre formats.
Who the Event Is Built For
FREX is designed for investors, aspiring entrepreneurs, and established business owners who want to identify franchising and retail opportunities, connect with brands and investors, and explore pathways to growth.
Core Scale & Networking Highlights (as stated by the event)
- 2 Days of Business Networking
- 200+ Brands
- 1,000+ HNI Investors
- 10,000+ Business Buyers
Overall, FREX Bengaluru is positioned as a high-visibility franchise & retail expo focused on connecting serious business buyers with brands and investment-backed opportunities across multiple sectors.
Data sheet
FREX: Franchise - Retail - Scale – Event Attendee & Buyer Profile Analysis
Event Date: 22–23 August 2026
Location: Bengaluru, India | BIEC
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | FREX: Franchise - Retail - Scale |
| Event Date | 22–23 August 2026 |
| Event Status | Upcoming |
| Venue | BIEC |
| City | Bengaluru |
| State / Region | Karnataka |
| Country | India |
| Organizer | Not publicly confirmed in the provided event details |
| Official Event Website | Not publicly confirmed in the provided event details |
| Event Type | Conference / exhibition / business networking event focused on franchise, retail, and scaling businesses |
| Primary Category | Business Services |
| Secondary Applicable Categories | Retail; Hospitality; Logistics & Transportation; IT & Technology |
| Audience Reach | National with potential regional participation from South Asia |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low — no verified current-year public attendance figure provided |
| Main Purpose of Event | To connect franchise brands, retail operators, service providers, investors, and scale-up enablers with commercial growth opportunities |
About the Event
FREX: Franchise - Retail - Scale is positioned as a business development event for brands and operators looking to expand through franchising, multi-location retail growth, and scale-focused partnerships. Based on the event title and venue details provided, it is likely designed for decision-makers involved in store expansion, franchise development, retail operations, business services, and supporting technologies.
The event is commercially relevant for B2B lead generation because franchise founders, retail operators, investors, consultants, and solution providers typically attend such platforms to evaluate expansion models, sourcing partners, systems, property support, and operational vendors. For suppliers serving retail growth, franchise management, payments, point-of-sale, logistics, staffing, real estate, and business services, this type of event can provide qualified buyer conversations and partnership opportunities.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Franchise leadership | Franchise brands, multi-unit operators, master franchisees | Decision-makers for expansion, systems, and vendor selection | High-value buyers for franchise tech, consulting, payments, store buildout, and growth services |
| Retail owners and operators | Retail chains, specialty retailers, omnichannel brands | Budget owners for store operations, merchandising, customer experience, and digital tools | Strong demand for POS, ERP, loyalty, analytics, logistics, and store fit-out solutions |
| Procurement and sourcing teams | Retail groups, franchise systems, hospitality operators | Vendor evaluation, contracting, and supplier onboarding | Relevant for suppliers of fixtures, packaging, uniforms, marketing services, software, and logistics |
| Business development and franchise development teams | Franchise headquarters, expansion teams, network development functions | Influence on market entry, partner recruitment, and territory expansion | Important for CRM, lead generation, legal, due diligence, and market research providers |
| Investors and venture partners | Angel investors, private equity, family offices, growth capital firms | Capital allocation and strategic partnership influence | Relevant for brands seeking funding, roll-up strategy support, and expansion capital |
| Operations leaders | Store operations, field operations, logistics, supply chain teams | Controls execution, service levels, and operational standards | Good fit for workflow automation, workforce management, and inventory tools |
| Consultants and advisors | Franchise consultants, retail strategy firms, legal advisors, accountants | Influence on recommendations and vendor introductions | Useful for lead generation agencies, legal-tech, compliance, and advisory services |
| Property and site selection professionals | Commercial real estate advisors, mall operators, developers | Influence on store expansion and location strategy | Relevant for retail leasing, analytics, and location intelligence suppliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Bengaluru | High | High | Large concentration of startups, retail HQs, franchise operators, and service providers |
| Karnataka | High | High | Strong regional participation from retail, hospitality, and business services ecosystems |
| South India business hubs | High | Medium to High | Likely participation from Chennai, Hyderabad, Kochi, Coimbatore, and Hyderabad-based retail/franchise networks |
| Other Indian metros | Medium | Medium | Potential attendees from Delhi NCR, Mumbai, Pune, Ahmedabad, and Kolkata |
| International / cross-border | Low to Medium | Selective | Could attract regional expansion interest from Southeast Asia and Middle East franchise networks if marketed internationally |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Bengaluru is a strong national business destination, and the franchise-retail theme is likely to draw participants from multiple Indian states |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Reliance Retail | Retail operator | Large-scale retail growth, category expansion, store operations, and supplier sourcing relevance | relianceretail.com | Category Head, Procurement Manager, Store Operations Director | Strong Market Fit, Attendance Not Confirmed |
| DMart / Avenue Supermarts | Retail operator | High-volume retail procurement, supply chain, and expansion decision-making | dmartindia.com | Procurement Head, Supply Chain Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Titan Company | Retail brand / franchise network | Multi-store retail growth and franchise-style expansion dynamics | titancompany.in | Retail Expansion Head, Franchise Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Devyani International | Franchise / QSR operator | Franchise and food-service scaling aligned with the event theme | devyaniinternational.com | Franchise Development Head, Procurement Head, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Jubilant FoodWorks | QSR franchise operator | Expansion, sourcing, supply chain, and franchise operations are directly relevant | jubilantfoodworks.com | Franchise Operations Lead, Supply Chain Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Trent Limited | Retail operator | Store expansion, format strategy, and supplier ecosystem relevance | trentlimited.com | Retail Expansion Head, Category Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Bikaji Foods International | Retail / distribution brand | Distribution, retail partnerships, and channel expansion relevance | bikaji.com | Distribution Head, Channel Sales Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Spencer's Retail | Retail operator | Retail sourcing, store operations, and vendor partnerships | spencersretail.com | Category Manager, Merchandising Director, Procurement Head | Strong Market Fit, Attendance Not Confirmed |
| LuLu Group India | Retail / mall / food service operator | Large-format retail, food service, and franchise expansion relevance | lulugroupinternational.com | Operations Director, Procurement Manager, Retail Leasing Head | Strong Market Fit, Attendance Not Confirmed |
| PVR INOX | Retail / entertainment operator | Multi-location operations and vendor sourcing across locations | pvrcinemas.com | Operations Director, Procurement Head, Facility Manager | Strong Market Fit, Attendance Not Confirmed |
| Cloudtail India | E-commerce / distribution operator | Supply chain, distribution, and channel operations relevance | Not publicly standardized / business registry dependent | Supply Chain Director, Operations Manager, Procurement Head | Strong Market Fit, Attendance Not Confirmed |
| Shoppers Stop | Retail operator | Retail merchandising, store network growth, and vendor sourcing relevance | shoppersstop.com | Merchandising Director, Category Head, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Founder / CEO / Managing Director | Executive | C-level | Owns growth strategy, partnerships, and investment decisions |
| 2 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Influences supplier selection, contracts, and strategic sourcing |
| 3 | Director of Franchise Development | Business Development | Director | Key decision-maker for network expansion and partner acquisition |
| 4 | Retail Expansion Head | Retail Development | Director / Head | Plans new locations and vendor support for growth |
| 5 | Supply Chain Director | Supply Chain | Director / VP | Critical for sourcing, fulfillment, inventory, and logistics partner evaluation |
| 6 | Category Manager / Merchandising Manager | Merchandising | Manager / Senior Manager | Owns assortment, vendor performance, and category economics |
| 7 | Operations Director / Head of Operations | Operations | Director / Head | Responsible for store execution, standards, and efficiency |
| 8 | Partnerships Director / Alliance Manager | Partnerships | Director / Manager | Evaluates joint ventures, channel partners, and ecosystem relationships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core sector for franchise and multi-location growth | Store expansion, merchandising, POS, loyalty, supply chain |
| 2 | Restaurants | Franchise-heavy buyer segment | Franchise development, procurement, operations, technology |
| 3 | Hospitality | Relevant for expansion, customer experience, and unit-level operations | Growth partnerships, property, staffing, systems |
| 4 | Food & Beverages | Strong fit for retail and franchise networks | Channel expansion, sourcing, packaging, distribution |
| 5 | Business Supplies & Equipment | Supports store buildout and operations | Fixtures, uniforms, printing, consumables, equipment |
| 6 | Logistics & Supply Chain | Essential for multi-location distribution | Warehousing, fulfillment, transport, inventory visibility |
| 7 | Computer Software | Retail and franchise tech buyers require software tools | POS, ERP, CRM, analytics, workforce management |
| 8 | Information Technology & Services | Implementation and managed services are often purchased by retail brands | Integration, support, digital transformation |
| 9 | Commercial Real Estate | Site selection and leasing are core to expansion | Property advisory, mall leasing, location strategy |
| 10 | Financial Services | Franchise funding, payments, and capital support are relevant | Lending, merchant services, working capital |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Estimated | No verified organizer data provided | Use only as an internal prospecting placeholder until official data is released |
| Exhibitor count | Not publicly confirmed | Estimated | No verified event directory supplied | Could not be validated from the provided event details |
| Buyer count | Not publicly confirmed | Estimated | No verified buyer list provided | Likely to include franchise, retail, and expansion decision-makers |
| Speaker count | Not publicly confirmed | Estimated | No verified agenda provided | Speaker organizations, if announced later, will materially improve lead quality |
| Sponsor count | Not publicly confirmed | Estimated | No verified sponsor list provided | Sponsor roster would help identify current commercial partners |
| Historical attendance | Not available from provided data | Historical / prior-year evidence not supplied | No prior-year official figures available in the request | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Franchise growth | New unit expansion and partner recruitment | Talks, matchmaking, and partner discovery | Franchise consulting, legal support, lead generation |
| Retail technology | Store systems, analytics, and customer engagement tools | Product demos and operational ROI conversations | POS, CRM, ERP, loyalty, BI dashboards |
| Procurement and sourcing | Vendor consolidation and cost optimization | Supplier meetings and quote generation | Category management, packaging, fixtures, logistics |
| Location and real estate | Store site selection and expansion strategy | Consultative sales for retail property and analytics | Commercial real estate, location intelligence, leasing services |
| Operations scaling | Standardization across stores and regions | Operational assessment and process improvement conversations | Workforce tools, inventory systems, SOP software |
| Financing and investment | Capital for expansion and network buildout | Investor meetings and funding partnerships | Private equity, lending, merchant finance, advisory |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event theme strongly aligns with franchise, retail, operations, and scale-up decision-makers |
| Decision-maker availability | High | Likely to attract founders, directors, heads of expansion, procurement leaders, and operators |
| Data collection potential | Medium | Dependent on whether organizer publishes exhibitor, speaker, sponsor, or delegate lists |
| Apollo targeting potential | Very High | Clear mapping exists to retail, hospitality, food service, software, and logistics buyer personas |
| Geographic targeting potential | High | Bengaluru attracts national buyers and South India expansion-focused organizations |
| Best outreach approach | Consultative, growth-focused | Lead with expansion, operational efficiency, and multi-location ROI |
| Overall lead quality | High | Strong opportunity for B2B prospecting if the event has a real attendee and exhibitor mix |
| Best use case | Lead generation and account targeting | Well-suited to attendee list building, ABM, and sponsor/exhibitor prospecting |
| Limitations / risks | Official participant data not confirmed | Without published agenda, exhibitor list, or speaker roster, targeting should remain probabilistic rather than event-confirmed |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Restaurants; Hospitality; Food & Beverages; Computer Software; Information Technology & Services; Logistics & Supply Chain; Commercial Real Estate; Financial Services; Business Supplies & Equipment | Align target accounts to franchise, retail, and scaling needs |
| Departments | Procurement; Operations; Business Development; Franchise Development; Supply Chain; Marketing; Finance; IT | Focus on functional buyers and decision-makers |
| Seniority | C-Level; VP; Director; Head; Senior Manager | Prioritize budget owners and strategic influencers |
| Job titles | Founder, CEO, Managing Director, Head of Procurement, Procurement Manager, Franchise Development Director, Retail Expansion Head, Operations Director, Supply Chain Director, Category Manager, Partnerships Director | Capture the core event buyer persona set |
| Geography | India; Karnataka; Bengaluru; Maharashtra; Delhi NCR; Tamil Nadu; Telangana; Kerala; Gujarat | Match likely attendee and buyer origin patterns |
| Employee size | 11–50, 51–200, 201–500, 501–1000, 1000+ | Cover franchise brands, retail chains, and scaling operators |
| Keywords | franchise, retail expansion, multi unit, store opening, procurement, sourcing, operations, category management, omnichannel, logistics, franchise development | Improve relevance and reduce noise |
| Company type | Private companies; multi-location operators; franchise brands; retail chains; distributors; hospitality groups | Prioritize organizations with growth and purchasing authority |
| Revenue range | Mid-market to enterprise where available | Targets organizations with repeat buying potential |
Suggested Apollo Search Logic: (franchise OR retail OR "multi unit" OR "store expansion" OR procurement OR sourcing OR operations OR "franchise development") AND (director OR head OR manager OR VP OR founder OR CEO)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Provided event details from user prompt | Direct event brief | Event name, dates, city, country, and venue | High for supplied facts; no external validation included in prompt |
| BIEC | Venue reference | Venue naming and Bengaluru location context | Medium — venue was provided, but no live venue page was supplied for this analysis |
| Official event website | Not supplied / not verified | Could not verify organizer, agenda, attendee list, or participant roster | Low |
| Organizer website | Not supplied / not verified | Could not confirm organizer identity or event scope | Low |
| Current-year exhibitor / speaker / buyer list | Not supplied / not verified | No confirmed current-year participant list available | Low |
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Tell us your work email and our AI instantly builds a buyer list matched to FREX: Franchise - Retail - Scale — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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