Footwear & Fashion LIVE 2026
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About this event
Footwear & Fashion LIVE 2026
Event type: Footwear, fashion, apparel sourcing, retail merchandising, product development, buying, brand partnerships, trend forecasting, manufacturing, and distribution
Overall use case: This event is highly relevant for buyer-list research because it brings together brands, retailers, manufacturers, distributors, sourcing teams, merchandising teams, product development teams, and fashion industry decision-makers who actively evaluate suppliers, products, technologies, and market trends.
Important note: To recommend the best buyers with precision, I always need the client website and a quick review of the client product or service. Once you share that, I can narrow the list to the best-fit companies, titles, and industries based on actual buyer intent rather than generic event relevance.
1️⃣ Who attends: Buyers / Attendees
Footwear & Fashion LIVE 2026 is not just a style showcase. It is a business-driven trade environment where the attendee base typically includes commercial buyers, brand teams, sourcing professionals, merchandisers, retail strategists, product developers, and manufacturing partners. The most valuable attendees are usually those with purchasing authority, category influence, or vendor selection responsibility.
Main attendee groups likely to attend:
- Retail buyers for footwear, apparel, accessories, and lifestyle products
- Merchandise managers and category managers
- Brand owners and brand partnership teams
- Product development and design teams
- Sourcing and procurement professionals
- Manufacturers, private label suppliers, and OEM/ODM partners
- Fashion eCommerce, omnichannel, and marketplace teams
- Distributors, wholesalers, and regional agents
- Trend forecasters, materials teams, and sustainability leads
- Retail technology, logistics, packaging, and fulfillment providers
This event is especially useful for identifying companies that are actively buying or influencing buying decisions in footwear, fashion, and related retail ecosystems.
2️⃣ Where the show is happening + attendee geographic origin
Venue/location: If the exact venue is not yet confirmed, this event should be treated as a major industry trade show with broad geographic pull. Once you share the official event page or client brief, I can identify the precise city, venue, and regional concentration more accurately.
Attendee geographic origin: Events in footwear and fashion typically draw a mix of local, national, and international attendees. Depending on the show size and organizer strength, the audience often includes:
- Local/regional attendees: nearby fashion brands, retailers, buying offices, manufacturers, and distributors
- National attendees: buyers and executives from across the country looking for sourcing, trend, and retail opportunities
- Global attendees: overseas manufacturers, importers, exporters, and international brand representatives
If this event is hosted in a major fashion, retail, or sourcing hub, the mix can become highly international, especially among sourcing companies, private-label suppliers, and manufacturing partners.
3️⃣ Audience reach: Local / National / Global
Audience reach assessment: National to Global
Footwear and fashion are inherently cross-border industries. Even if the show is physically local, the business relevance is often global because the supply chain usually spans design teams, sourcing offices, factories, importers, wholesalers, retailers, and brand partners across multiple countries.
Best reach positioning:
- Local: useful for nearby showrooms, boutiques, and regional retail buyers
- National: strongest for U.S.-based brands, department stores, chain retailers, and distributor networks
- Global: highly relevant for sourcing offices, factories, importers, export agencies, and international fashion groups
4️⃣ Sample buyer company names + websites
Below is a sample buyer list designed for attendee-list selling and target-account research. These are companies that commonly fit footwear, apparel, fashion retail, sourcing, product development, merchandising, and omnichannel buyer profiles.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Nike | https://www.nike.com | Footwear Sourcing Manager / Product Line Manager / Materials Manager | Major footwear and apparel leader with strong interest in innovation, sourcing, product development, and global supply chain partnerships. |
| 2 | Adidas | https://www.adidas.com | Category Manager / Footwear Development Manager / Purchasing Manager | Large global brand with active demand for product design, sourcing, and trend-driven consumer merchandise. |
| 3 | PUMA | https://us.puma.com | Merchandising Manager / Sourcing Manager / Brand Partnerships Manager | Strong footwear and sportswear relevance with frequent supplier and product collaboration needs. |
| 4 | Under Armour | https://www.underarmour.com | Product Development Manager / Footwear Merchant / Procurement Manager | Relevant for performance apparel and footwear categories with strong commercial buyer involvement. |
| 5 | Deckers Brands | https://www.deckers.com | Footwear Product Manager / Sourcing Director / Brand Operations Manager | Owns major footwear brands and typically engages in product, sourcing, and retail planning conversations. |
| 6 | VF Corporation | https://www.vfc.com | Merchandising Director / Global Sourcing Manager / Product Line Director | Large apparel and lifestyle portfolio with a strong need for sourcing, brand coordination, and supply chain alignment. |
| 7 | Skechers | https://www.skechers.com | Footwear Buyer / Product Development Manager / Materials Sourcing Manager | Footwear-first company with ongoing product assortment, retail expansion, and sourcing activity. |
| 8 | Caleres | https://www.caleres.com | Category Buyer / Retail Merchandising Manager / Brand Manager | Strong footwear retail and brand portfolio, making it highly relevant for fashion and shoe industry buyers. |
| 9 | DSW Designer Shoe Warehouse | https://www.dsw.com | Footwear Buyer / Senior Merchant / Category Manager | Retail buyer organization with direct purchasing authority in footwear categories. |
| 10 | Foot Locker | https://www.footlocker.com | Buyer / Merchandising Manager / Assortment Planning Manager | Major retail chain with frequent footwear buying and vendor engagement needs. |
| 11 | Wolverine Worldwide | https://www.wolverineworldwide.com | Brand Merchandising Manager / Sourcing Director / Product Development Lead | Footwear and apparel portfolio with a strong need for commercial and sourcing decision-makers. |
| 12 | PVH Corp. | https://www.pvh.com | Apparel Buyer / Brand Merchandiser / Global Sourcing Manager | Strong fashion and apparel presence with buying and supply chain functions relevant to exhibitors and suppliers. |
| 13 | Abercrombie & Fitch Co. | https://www.abercrombie.com | Senior Buyer / Merchandise Planner / Product Manager | Fashion retail brand with regular needs in assortment planning, product selection, and category growth. |
| 14 | H&M Group | https://www.hmgroup.com | Global Sourcing Manager / Buyer / Sustainability Manager | Large-scale fashion company with global sourcing, supplier evaluation, and sustainability priorities. |
| 15 | Tapestry | https://www.tapestry.com | Category Manager / Product Development Manager / Brand Operations Manager | Luxury and fashion portfolio with strong brand-driven merchandising and sourcing needs. |
Top 5 sample buyer accounts to prioritize first: Nike, Adidas, Skechers, DSW Designer Shoe Warehouse, Foot Locker.
5️⃣ Job profiles, industries & event type
This section is critical because buyer quality depends more on job title than on the attendee list itself. For Footwear & Fashion LIVE 2026, the most valuable contacts are not general staff members; they are the people who influence purchasing, sourcing, retail assortment, product development, and vendor selection.
Best job profiles to target:
- Buyer
- Senior Buyer
- Merchandise Manager
- Category Manager
- Merchandising Director
- Footwear Buyer
- Apparel Buyer
- Product Development Manager
- Product Line Manager
- Sourcing Manager
- Global Sourcing Director
- Procurement Manager
- Supply Chain Manager
- Brand Partnerships Manager
- Retail Planning Manager
- Assortment Planning Manager
- E-commerce Merchandiser
- Wholesale Manager
- Private Label Manager
- Sustainability Manager
- Materials Manager
Best industries to use from your industry list:
- Apparel & Fashion
- Retail
- Consumer Goods
- Consumer Services
- Wholesale
- Import & Export
- International Trade & Development
- Marketing & Advertising
- Design
- Textiles
- Luxury Goods & Jewelry
- Logistics & Supply Chain
- Packaging & Containers
- Printing
- Management Consulting
- Computer Software
- Internet
- Information Technology & Services
Best event type labels: trade show, sourcing summit, buying event, fashion marketplace, footwear expo, retail merchandising event, product development conference, B2B brand showcase, supply chain networking event.
6️⃣ Estimated attendance: expected total footfall
Without an official organizer figure, the safest way to estimate Footwear & Fashion LIVE 2026 is to treat it as a mid-to-large B2B trade event depending on the venue, exhibitor count, and organizer history.
Estimated attendance bands:
- Small-to-mid market show: 1,000 to 3,000 attendees
- Established regional/national trade show: 3,000 to 8,000 attendees
- Large multi-day sourcing and fashion event: 8,000 to 15,000+ attendees
Practical buyer-list estimate: If the event has a strong exhibitor base and multiple categories under footwear and fashion, the actual decision-maker footprint could be a few hundred highly valuable buyers even if total footfall is much larger. That is why segmentation matters more than raw attendance.
7️⃣ Key focus areas & buyer engagement
The strongest buyer engagement opportunity at this event will usually be around commercial topics, not purely visual or consumer-facing topics. The more the client can align with sourcing, merchandising, product launch, retail growth, or supply chain performance, the higher the response quality.
Key focus areas likely to matter:
- Footwear and apparel sourcing
- Product design and development
- Private label and white-label manufacturing
- Retail buying and assortment planning
- Fashion trend forecasting
- Materials, fabrics, trims, and components
- Sustainability and ethical sourcing
- Inventory planning and demand forecasting
- Omnichannel and eCommerce merchandising
- Supply chain, logistics, and fulfillment
- Brand collaborations and partnership opportunities
- Packaging, labeling, and product presentation
Buyer engagement strategy: Position outreach around business outcomes. Examples include reducing sourcing friction, improving product turnaround, increasing margin, accelerating trend-to-market speed, strengthening private-label capabilities, or supporting retail assortment expansion.
Best buyer engagement language: “We help connect your product or service with footwear and fashion decision-makers responsible for buying, sourcing, merchandising, and brand growth.”
8️⃣ Client-product review requirement
Yes, I can review and identify the best buyers based on your client requirement, but I need the client website first.
Why the client website matters:
- If the client sells retail technology, I will target buyers in eCommerce, omnichannel, POS, ERP, and inventory planning.
- If the client sells packaging or labeling, I will target product, operations, and sourcing teams.
- If the client sells manufacturing or textile-related services, I will target sourcing, production, and supply chain contacts.
- If the client sells marketing, branding, or creative services, I will target brand, merchandising, and trade marketing leaders.
- If the client sells data, research, or lead-generation solutions, I will target commercial and growth decision-makers.
Best practice: Share the client website and I will tailor the buyer list to the exact product-market fit, remove weak contacts, and highlight the best accounts in priority order.
9️⃣ Suggested industries based on your industry list
For Footwear & Fashion LIVE 2026, the most relevant industry filters from your list are:
- Apparel & Fashion
- Retail
- Wholesale
- Textiles
- Import & Export
- International Trade & Development
- Consumer Goods
- Luxury Goods & Jewelry
- Design
- Marketing & Advertising
- Logistics & Supply Chain
- Packaging & Containers
- Internet
- Computer Software
- Information Technology & Services
- Management Consulting
Extra segmentation tip: For fashion and footwear, it often helps to search by company category first and title second. That means building lists across retailers, brands, wholesalers, importers, manufacturers, and sourcing agencies, then applying job title filters like buyer, merchant, sourcing manager, and product development lead.
Final recommendation
Footwear & Fashion LIVE 2026 is a strong event for buyer-list intelligence because it sits at the intersection of retail buying, sourcing, merchandising, and product development. It is especially valuable if your client serves fashion brands, footwear companies, retailers, wholesalers, textile firms, sourcing teams, or retail technology providers.
Best buyer segments to target:
- Retail buyers and category managers
- Footwear and apparel product development teams
- Sourcing and procurement decision-makers
- Merchandising and assortment planning leaders
- Wholesalers, distributors, and importers
- Brand operations and partnership teams
Quality rating for B2B attendee-list sales: 8.5/10
This is a very good event for commercial buyer targeting, especially if your outreach is based on real product fit and the client’s specific offer. Share the client website, and I can refine this into a sharper, higher-converting buyer shortlist with priority accounts, titles, and industry filters matched to the exact offering.
Data sheet
| Event Name | Footwear & Fashion LIVE 2026 |
| Event Date | 16 August 2026 – 17 August 2026 |
| Event Status | Upcoming |
| Venue | Birmingham, UK venue not fully publicly confirmed in the source set reviewed |
| City | Birmingham |
| State / Region | Birmingham / West Midlands |
| Country | United Kingdom |
| Organizer | Organizer not publicly confirmed in the source set reviewed |
| Official Event Website | Official website link not verified in the source set reviewed |
| Event Type | Trade show / sourcing event / buying and merchandising event |
| Primary Category | Apparel & Clothing |
| Secondary Applicable Categories | Fashion & Beauty; Business Services |
| Audience Reach | Likely national with some international sourcing relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for numeric counts; medium for event theme and likely attendee profile based on title, format, and known event positioning |
| Main Purpose of Event | To connect footwear and fashion brands, retailers, sourcing teams, merchandisers, product development professionals, distributors, and manufacturing partners for buying, sourcing, trend review, partnership development, and commercial networking. |
Footwear & Fashion LIVE 2026 appears positioned as a business-oriented event focused on footwear, apparel, sourcing, merchandising, product development, manufacturing, distribution, and brand partnerships. Based on the event title and the known thematic description provided, the event is relevant to commercial participants across retail buying, brand management, wholesale, supply chain, and supplier evaluation functions.
From a lead-generation perspective, this type of event matters because it concentrates buyer-side and influencer-side roles that shape assortment, product selection, sourcing strategies, vendor onboarding, and go-to-market decisions. Even where current-year attendee lists are not publicly confirmed, the event theme strongly suggests value for prospecting into retail, wholesale, brand, sourcing, and merchandising ecosystems across the UK market and adjacent international supply channels.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers | Department stores, footwear chains, apparel retailers, independent fashion stores, e-commerce retailers | Select assortments, evaluate vendors, negotiate seasonal purchases | High relevance for product suppliers, private-label manufacturers, distributors, and brand partners |
| Merchandising and category teams | Retail groups, omnichannel brands, multi-category fashion businesses | Shape category mix, pricing architecture, seasonal launch decisions | Strong fit for trend-led products, packaging, data tools, and product innovation suppliers |
| Brand owners and buying offices | Footwear brands, fashion labels, lifestyle brands | Approve sourcing partners, materials, factories, licensed products, collaborations | High-value targets for manufacturing, licensing, OEM/ODM, and partnership outreach |
| Sourcing and procurement teams | Brands, wholesalers, private-label retailers, importers | Vendor discovery, cost comparison, production planning, supplier onboarding | Core targets for factories, material suppliers, logistics firms, QA providers, compliance services |
| Product development teams | Brands, design-led retailers, manufacturers | Evaluate materials, prototypes, manufacturing capabilities, innovation potential | Important for component suppliers, testing services, design support, and production technology vendors |
| Distributors and wholesalers | Footwear distributors, apparel wholesalers, regional trade companies | Assess resale opportunities, portfolio expansion, territory representation | Relevant for brands seeking route-to-market expansion |
| Importers and private-label buyers | Import houses, sourcing agencies, retail own-brand divisions | Source cost-effective production partners and private-label lines | High value for manufacturers, packaging suppliers, and compliance consultants |
| Operations and supply chain leaders | Retailers, brands, fulfillment-led fashion businesses | Influence fulfillment, import planning, inventory flow, vendor performance | Relevant for logistics, warehouse, packaging, and systems suppliers |
| Brand partnership and business development teams | Fashion brands, marketplaces, licensing groups, retail platforms | Explore collaborations, co-branding, channel partnerships | Strong fit for service providers, marketplaces, agencies, and channel partners |
| Industry consultants and service firms | Market advisors, trend consultants, sourcing specialists, compliance firms | Advise buyer organizations and influence vendor decisions | Useful for indirect influence, referrals, and channel introductions |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Birmingham | Local retailers, wholesalers, regional fashion businesses, buying offices | Medium | Strong central UK access supports day visitors and trade attendance |
| West Midlands | Regional chains, independent retailers, sourcing intermediaries, distributors | Medium | Likely practical catchment for regional fashion and footwear commerce |
| London and South East | National retailers, brand HQ teams, buying and merchandising leadership | High | Major concentration of UK fashion brand and retailer decision-makers |
| North of England | Retail groups, ecommerce brands, sourcing teams, value fashion operators | Medium to High | Likely represented if the event markets itself as a trade buying show |
| Scotland, Wales, Northern Ireland | Regional retailers, distributors, independent buying groups | Low to Medium | Likely selective attendance depending on travel convenience and buyer relevance |
| International sourcing markets | Manufacturing partners, exporters, sourcing agencies, import-focused businesses | Medium | Possible if the event emphasizes sourcing and manufacturing partnerships |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The Birmingham location supports UK-wide retail and sourcing attendance, particularly from fashion, footwear, wholesale, and merchandising organizations. |
| International | Secondary relevance | International participation is plausible for sourcing, manufacturing, and import/export relationships, but not confirmed from the current source set. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Next | Retailer | Major UK fashion and footwear buying organization with category and sourcing functions | next.co.uk | Buyer, Category Manager, Head of Footwear, Sourcing Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Marks & Spencer | Retailer | Large apparel and footwear buyer with private-label and supplier-management needs | marksandspencer.com | Buyer, Product Developer, Sourcing Lead, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| John Lewis & Partners | Retailer | Relevant for footwear, apparel, accessory category buying and brand selection | johnlewis.com | Category Buyer, Buying Manager, Merchandise Planner, Supplier Manager | Strong Market Fit, Attendance Not Confirmed |
| ASOS | E-commerce retailer | Digital fashion retailer with trend-led buying, marketplace, and brand partnerships relevance | asos.com | Buyer, Buying Manager, Brand Partnerships Manager, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| Boohoo Group | Fashion retailer / brand operator | Significant volume buyer with sourcing, category, and product development functions | boohoogroup.com | Head of Sourcing, Buyer, Product Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| JD Sports | Retailer | Relevant footwear-led retail buyer with assortment and brand partnership interest | jdsports.co.uk | Footwear Buyer, Category Director, Merchandiser, Brand Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Office Shoes | Footwear retailer | Direct relevance to footwear vendor evaluation and brand assortment decisions | office.co.uk | Buyer, Head of Buying, Merchandising Manager, Supplier Manager | Strong Market Fit, Attendance Not Confirmed |
| Schuh | Footwear retailer | Category buyer for footwear brands, own-label, and seasonal product lines | schuh.co.uk | Footwear Buyer, Category Manager, Merchandise Planner | Strong Market Fit, Attendance Not Confirmed |
| Deichmann UK | Footwear retailer | High relevance for high-volume footwear procurement and supplier review | deichmann.com | Buying Manager, Procurement Lead, Category Buyer | Strong Market Fit, Attendance Not Confirmed |
| Clarks | Footwear brand / retailer | Relevant for product development, sourcing, distribution, and partnerships | clarks.com | Head of Product, Sourcing Director, Procurement Manager, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| New Look | Fashion retailer | Relevant for apparel and footwear sourcing, trend-led buying, and range planning | newlook.com | Buyer, Sourcing Manager, Product Developer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| River Island | Fashion retailer | Relevant for trend-driven category buying and supplier selection | riverisland.com | Buyer, Merchandising Manager, Product Director, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buying Director | Buying / Merchandising | Director | Owns category strategy and high-level vendor selection |
| 2 | Head of Buying | Buying | Head | Key decision-maker for product range, suppliers, and category expansion |
| 3 | Category Manager | Category / Merchandising | Manager | Controls category assortment and vendor prioritization |
| 4 | Buyer | Buying | Manager / Individual Contributor | Directly evaluates products, pricing, terms, and seasonal collections |
| 5 | Merchandising Director | Merchandising | Director | Influences category planning, sell-through strategy, and assortment needs |
| 6 | Sourcing Manager | Procurement / Sourcing | Manager | Evaluates factories, materials, costs, lead times, and compliance |
| 7 | Procurement Manager | Procurement | Manager | Relevant for vendor onboarding, commercial negotiation, and supplier compliance |
| 8 | Product Development Manager | Product / Design | Manager | Assesses innovation, materials, prototypes, and production feasibility |
| 9 | Brand Partnerships Manager | Partnerships / Business Development | Manager | Useful for collaboration, licensing, and distribution-channel growth |
| 10 | Supply Chain Director | Supply Chain / Operations | Director | Important for logistics, lead time, warehousing, and vendor performance solutions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Apparel & Fashion | Core industry for brands, retailers, merchandising teams, and fashion sourcing functions | Brand buyers, product developers, merchandise leaders |
| 2 | Retail | Matches department stores, chains, ecommerce retailers, and specialty footwear sellers | Category buying and assortment planning outreach |
| 3 | Consumer Goods | Relevant for branded product companies and accessory businesses | Private-label, category expansion, packaging, and channel partnerships |
| 4 | Textiles | Relevant for material sourcing, fabric suppliers, and production relationships | Material and manufacturing procurement |
| 5 | Luxury Goods & Jewelry | Useful for premium fashion, accessories, and higher-end category buyers | Premium retail and brand partnership outreach |
| 6 | Wholesale | Relevant for distribution-led and reseller-led fashion ecosystems | Distributor and reseller channel development |
| 7 | Import & Export | Relevant where sourcing, importing, and overseas production are part of the event value chain | Sourcing offices, importers, trading houses |
| 8 | Logistics & Supply Chain | Fits supply chain and distribution service opportunities around fashion goods movement | Fulfillment, warehousing, and import logistics solutions |
| 9 | Packaging & Containers | Relevant for retail-ready packaging, ecommerce shipping, and sustainable presentation needs | Packaging procurement and sustainability programs |
| 10 | Consumer Services | Useful for fashion marketplaces, resale operators, and consumer-facing retail support businesses | Partnership and channel-support outreach |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not confirmed | No verified organizer attendance data available in the source set reviewed | Do not use a numeric claim in outreach or client reporting without organizer confirmation |
| Exhibitor count | Not publicly confirmed | Not confirmed | No verified exhibitor prospectus or directory identified | Requires official exhibitor list or sales brochure |
| Buyer count | Not publicly confirmed | Not confirmed | No official hosted-buyer or attendee statistic verified | Likely buyer-led event profile, but no numeric proof available |
| Speaker count | Not publicly confirmed | Not confirmed | Agenda not verified | If an agenda is published later, this can improve targeting |
| Sponsor count | Not publicly confirmed | Not confirmed | No verified sponsor page identified | Could be useful later for ecosystem mapping |
| Historical attendance | Historical attendance not verified | Historical / prior-year evidence unavailable | No prior-year official statistics verified | Current report should be treated as a buyer-profile datasheet, not a census report |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Footwear sourcing | Reliable suppliers, competitive pricing, quality assurance, lead-time control | Factory introductions, own-label proposals, category-specific product presentations | Manufacturing, OEM/ODM, materials, compliance, testing |
| Fashion buying and range planning | Trend-relevant products, margin-friendly assortments, supplier differentiation | Buyer meetings, lookbook reviews, category planning discussions | Collections, white-label goods, analytics, merchandising support |
| Product development | New materials, design support, prototyping, production feasibility | Sampling discussions, design collaboration, innovation meetings | Materials, design services, prototyping, technical development |
| Retail merchandising | Optimized assortment mix, category performance, seasonal planning | Commercial discussions with category and planning teams | Trend intelligence, merchandising tools, product portfolio expansion |
| Distribution and wholesale partnerships | Market access, reseller relationships, UK channel growth | Distributor meetings, territory discussions, launch planning | Wholesale agreements, agency partnerships, regional distribution |
| Supply chain and fulfillment | Better inventory flow, import handling, warehousing, ecommerce delivery | Operations-led outreach to supply chain decision-makers | Freight, warehousing, order fulfillment, packaging |
| Brand partnerships | Collaboration opportunities, market expansion, co-branded initiatives | Partnership and licensing introductions | Licensing, marketplace partnerships, collaboration services |
| Trend forecasting | Consumer insight, category direction, future assortment signals | Insight-led conversations with buyers and product teams | Trend services, market intelligence, data platforms |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event theme is directly aligned with retail buying, sourcing, merchandising, and product evaluation. |
| Decision-maker availability | Medium to High | Likely presence of buyers, category leads, and sourcing managers, although current-year attendee proof is limited. |
| Data collection potential | Medium | Good thematic targeting potential, but official attendee and exhibitor transparency is currently limited. |
| Apollo targeting potential | Very High | The buyer profile maps cleanly to retail, apparel, wholesale, sourcing, and supply-chain functions in Apollo. |
| Geographic targeting potential | High | Birmingham provides strong UK access; targeting can be expanded to London, the North, and national retail hubs. |
| Best outreach approach | High | Use category-specific outreach focused on sourcing value, margin improvement, trend fit, and speed to market. |
| Overall lead quality | High | Suitable for B2B attendee list building and account-based prospecting, especially when combined with Apollo filtering. |
| Best use case | High | Retail buyer targeting, sourcing outreach, brand partnership prospecting, and category team engagement. |
| Limitations / risks | Medium | Current-year official participant data is not publicly confirmed in the reviewed source set, so precision depends on supplemental organizer data or client ICP clarity. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Apparel & Fashion; Retail; Consumer Goods; Textiles; Wholesale; Import & Export; Logistics & Supply Chain; Packaging & Containers; Luxury Goods & Jewelry | Build a buyer universe aligned with the event ecosystem |
| Departments | Purchasing, Procurement, Merchandising, Product, Operations, Supply Chain, Business Development, Partnerships | Reach teams involved in vendor selection and commercial decisions |
| Seniority | Manager, Director, VP, Head, C-Level | Focus on budget owners and decision influencers |
| Job titles | Buyer, Senior Buyer, Buying Manager, Head of Buying, Buying Director, Category Manager, Merchandising Manager, Merchandising Director, Sourcing Manager, Procurement Manager, Product Development Manager, Supply Chain Director, Brand Partnerships Manager | Capture direct buyer-side and supplier-selection roles |
| Geography | United Kingdom; Birmingham; West Midlands; London; Manchester; Leicester; Nottingham; Leeds | Prioritize practical event geography and national fashion hubs |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1001-5000; 5001+ | Covers independent brands through enterprise retailers |
| Keywords | footwear, fashion, apparel, accessories, private label, sourcing, merchandising, buying, wholesale, distributor, retail, omnichannel, product development | Improve fit for event-relevant organizations and contacts |
| Revenue range | Use broad range or client-specific budget threshold | Useful once client product price point is known |
| Company type | Public and private companies; retailers; ecommerce brands; wholesalers; importers; distributors | Broadens coverage across the event’s likely demand-side ecosystem |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-supplied event brief | Provided event input | Event name, city, country, date range, event positioning, and attendee relevance summary | Medium |
| Official event website | Primary source | Official event website link not verified in the source set reviewed | Not yet verified |
| Organizer website | Primary source | Organizer identity not publicly confirmed in the source set reviewed | Not yet verified |
| Venue source | Primary source | Exact venue name within Birmingham not verified | Not yet verified |
| Company websites such as next.co.uk, marksandspencer.com, asos.com | Corporate websites | Verified existence of relevant buyer-side retail and brand organizations used as strong market-fit prospecting targets | High for company existence; does not confirm event attendance |
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