Food & Nutrition Conference & Expo - FNCE
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About this event
Food & Nutrition Conference & Expo (FNCE) — Expo Overview
The Food & Nutrition Conference & Expo (FNCE) Expo is a large, industry-facing event platform hosted by the Academy of Nutrition and Dietetics. The Expo experience is designed to bring together professionals and organizations focused on food, nutrition, health, and practical solutions—while also giving attendees opportunities to explore new products and services, connect with exhibitors, and participate in nutrition-related education resources.
Event Basics
- Event name: Food & Nutrition Conference & Expo (FNCE) — Expo
- Official site (source): https://www.eatrightpro.org/events/fnce/expo
- Date:
- Venue:
- City/Country:
What Happens at the FNCE Expo
The Expo emphasizes a broad exhibitor presence and hands-on engagement. Attendees can browse hundreds of booths, learn about new products and services, and interact with exhibitors directly. The event format also includes opportunities for sign-ups for giveaways and structured networking-style conversations with participating organizations.
- Expo hall discovery: Explore products, solutions, and services across the nutrition and food ecosystem.
- Exhibitor engagement: Discuss offerings, partnerships, and practical applications with booth teams.
- Education materials: Receive nutrition education materials designed for use with clients.
- Food & beverage sampling: Enjoy food and beverage samples as part of the experiential component of the Expo.
- Career and professional interest: The page notes discussion of job opportunities, supporting professional and workforce-related conversations.
Audience & Who Attends (Buyer-Relevant View)
FNCE is positioned for the nutrition and dietetics professional community and related stakeholders. Because the Expo highlights both nutrition education resources and job opportunities, it typically draws a mix of:
- Nutrition and dietetics practitioners who seek education materials and innovations.
- Health-focused organizations interested in solutions that support client outcomes.
- Exhibitor and partner representatives looking to engage professionally with the nutrition community.
- People exploring roles in the industry, supported by the Expo’s reference to job opportunities.
Industry Context
The event content highlights it as a gathering within the nutrition and dietetics community—hosted by the world’s largest organization of nutrition and dietetics practitioners. As a result, the FNCE Expo generally aligns with organizations offering: nutrition education content, client-facing materials, food and beverage innovation, and services that support dietitian and nutrition-related practice.
Why the Expo Experience Matters for Outreach
The Expo is not limited to passive booth viewing. The page explicitly describes attendee behaviors that indicate high engagement: interacting with exhibitors, learning about new offerings, collecting education resources, participating in giveaways, and engaging with food and beverage sampling. These elements create multiple entry points for meaningful conversations with organizations participating at the booth level.
Next Step (For Deeper Buyer Research)
We can build a targeted buyer research plan for FNCE based on your specific product and ideal buyer profile. To do this accurately, we need your client’s website (or product page) so we can identify the best-fit organization types for this Expo environment.
Data sheet
Food & Nutrition Conference & Expo - FNCE – Event Attendee & Buyer Profile Analysis
Event Date: 2026-10-24 to 2026-10-27
Location: San Antonio, TX, United States
Event Status: Upcoming
Research Date: 2026-07-01
Event Overview
| Event Name | Food & Nutrition Conference & Expo (FNCE) |
| Event Date | 2026-10-24 to 2026-10-27 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed in the provided official expo page content |
| City | San Antonio |
| State / Region | TX |
| Country | United States |
| Organizer | Academy of Nutrition and Dietetics |
| Official Event Website | eatrightpro.org/events/fnce/expo |
| Event Type | Conference + Expo / Trade Show |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Wellness, Health & Fitness; Medical & Pharma; Hospitality; Education & Training; Business Services |
| Audience Reach | National, with meaningful professional and supplier reach across the United States |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium: official event purpose and expo format are confirmed; current-year attendance count not publicly confirmed |
| Main Purpose of Event | Professional education, networking, sourcing new products and services, sampling, exhibitor engagement, and nutrition-focused business development |
About the Event
Food & Nutrition Conference & Expo (FNCE) is the Academy of Nutrition and Dietetics’ major annual conference and expo. The official expo page describes the event as a place to explore hundreds of booths, engage with exhibitors, learn about new products and services, receive nutrition education materials, discuss job opportunities, and sample food and beverage products. That makes FNCE a combined education-and-sourcing environment for the nutrition, dietetics, healthcare, and foodservice ecosystem.
The event matters because it attracts professional buyers, practitioners, educators, healthcare influencers, foodservice operators, and solution providers in one place. For B2B targeting, FNCE is especially relevant to companies selling ingredients, finished food products, nutrition education tools, clinical nutrition solutions, foodservice programs, wellness offerings, and supporting services to healthcare, school, and institutional buyers.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Clinical nutrition leaders | Hospitals, health systems, clinics, outpatient groups | Influence on nutrition products, protocols, and patient education tools | High for clinical nutrition, supplements, and education materials |
| Foodservice procurement teams | Hospitals, universities, schools, contract foodservice operators | Specification, sourcing, and purchasing decisions | High for prepared foods, packaging, ingredients, and foodservice systems |
| Registered dietitians / nutrition practitioners | Hospitals, private practice, public health, community nutrition | Clinical influence, referral influence, content adoption | High for education content, branded nutrition programs, and patient support tools |
| School nutrition leaders | K-12 districts, school meal contractors, child nutrition programs | Menu planning, product selection, compliance, and vendor evaluation | High for institutional food products and nutrition education assets |
| Senior living / long-term care buyers | Assisted living, nursing homes, senior care operators | Foodservice, clinical diet, and resident wellness purchasing | High for therapeutic foods, supplements, and meal solutions |
| Retail and consumer product buyers | Supermarkets, specialty retail, wellness brands, e-commerce | Category and assortment decisions | Medium to high for packaged foods, beverages, and health-positioned products |
| Government and public health professionals | Federal, state, county, and local agencies | Program administration, grant-funded sourcing, nutrition policy | Medium to high for public nutrition initiatives and institutional supply needs |
| Manufacturers and brand teams | Food, beverage, ingredient, supplement, and nutrition product companies | Business development, product strategy, clinical claims, channel planning | High for supplier partnerships, ingredient education, and demand generation |
| Association and education leaders | Professional associations, universities, CPE providers | Content, sponsorship, and partnership decisions | Medium for sponsorship, education, and collaboration offerings |
| Media and content creators | Trade media, wellness publishers, nutrition platforms | Amplification, thought leadership, earned media | Medium for PR, launches, and category visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| San Antonio metro | Local attendees, nearby healthcare and foodservice professionals | Moderate | Host city creates strong drive-in attendance potential |
| Texas | Statewide hospital systems, school nutrition teams, universities, brands | High | Texas is a major institutional foodservice and healthcare market |
| Nearby business hubs | Austin, Dallas-Fort Worth, Houston, San Marcos, Corpus Christi | High | Strong regional buyer base for healthcare, education, and foodservice |
| U.S. national reach | Practitioners, suppliers, and institutional buyers from across the country | High | Academy of Nutrition and Dietetics audience is nationally distributed |
| International reach | Limited but possible participation from global nutrition and food brands | Low to moderate | Primarily U.S.-centric, with some international supplier interest |
| Trade corridor relevance | Texas-to-Mexico, Gulf Coast, and central U.S. supply chains | Moderate | Useful for food, ingredient, logistics, and institutional sourcing outreach |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | FNCE is a nationwide professional meeting with broad U.S. attendance and supplier interest across healthcare, foodservice, retail, and nutrition sectors. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Kaiser Permanente | Healthcare system buyer | Large health system with nutrition, wellness, and foodservice purchasing needs | kp.org | Director of Nutrition Services; Supply Chain Manager; Clinical Dietitian Leader | Strong Market Fit, Attendance Not Confirmed |
| Mayo Clinic | Healthcare system buyer | Potential buyer for clinical nutrition solutions, patient education, and foodservice products | mayoclinic.org | Nutrition Services Director; Procurement Manager; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Cleveland Clinic | Healthcare system buyer | Hospital foodservice, clinical nutrition, and wellness procurement relevance | clevelandclinic.org | Director of Nutrition; Category Manager; Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| HCA Healthcare | Healthcare system buyer | Large institutional buyer for foodservice, clinical nutrition, and patient support solutions | hcahealthcare.com | Procurement Director; Director of Food & Nutrition; Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Aramark | Foodservice operator / buyer | Institutional foodservice operator with sourcing and program management relevance | aramark.com | Category Manager; VP Procurement; Foodservice Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Compass Group USA | Foodservice operator / buyer | Major institutional foodservice buyer with broad nutrition and menu needs | compass-usa.com | Director of Sourcing; Culinary Procurement; Food & Nutrition Leader | Strong Market Fit, Attendance Not Confirmed |
| Sodexo | Foodservice operator / buyer | Institutional meals, wellness, and nutrition programs align with FNCE solutions | sodexo.com | Procurement Manager; Director of Nutrition; Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| USDA Food and Nutrition Service | Government / procurement organization | Policy and program administration tied to school and community nutrition | usda.gov | Program Manager; Contracting Officer; Policy Analyst | Strong Market Fit, Attendance Not Confirmed |
| Houston Independent School District | School nutrition buyer | Large K-12 foodservice and nutrition education buyer | houstonisd.org | Child Nutrition Director; Procurement Specialist; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Kroger | Retail buyer | Retail grocery and health-positioned product buyer | thekrogerco.com | Category Manager; Merchandising Director; Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Nutrition Services | Nutrition / Clinical / Foodservice | Director | Directs product, menu, and patient-facing nutrition decisions |
| 2 | Chief Procurement Officer | Procurement | C-Level | Owns sourcing strategy for food, wellness, and supply chain spend |
| 3 | VP Procurement / VP Supply Chain | Procurement / Supply Chain | VP | High influence over vendors, contracts, and category strategy |
| 4 | Strategic Sourcing Manager | Procurement | Manager | Evaluates suppliers, pricing, and product specifications |
| 5 | Category Manager | Merchandising / Procurement | Manager | Important for branded, packaged, and institutional product selection |
| 6 | Foodservice Director | Operations / Foodservice | Director | Owns menus, operations, and supplier selection for meals |
| 7 | Clinical Dietitian / RDN Leader | Clinical / Nutrition | Manager / Specialist | Influences product adoption and patient education |
| 8 | School Nutrition Director | Education / Foodservice | Director | Purchases meal solutions, ingredients, and compliance-aligned offerings |
| 9 | Operations Director | Operations | Director | Controls workflow, vendor performance, and service delivery |
| 10 | Partnerships / Business Development Director | Partnerships / BD | Director | Relevant for sponsorships, collaborations, and channel development |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core category for packaged foods, beverages, ingredients, and nutrition products | Brand, manufacturing, and distribution prospecting |
| 2 | Hospital & Health Care | Major attendee and buyer ecosystem for clinical nutrition and foodservice | Hospitals, health systems, and care facilities |
| 3 | Food Production | Relevant for meal solutions, ingredients, and nutrition-oriented products | Manufacturing and co-packing buyers |
| 4 | Logistics & Supply Chain | Critical for food distribution, institutional delivery, and cold chain | Supply chain and operations decision makers |
| 5 | Hospitality | Foodservice, institutional dining, and service delivery relevance | Contract foodservice and hospitality operators |
| 6 | Retail | Retail grocery and health-food buyers may attend or source here | Category managers and merchandising leaders |
| 7 | Health, Wellness & Fitness | Nutrition education and wellness product alignment | Wellness programs and consumer health solutions |
| 8 | Government Administration | Public nutrition, school meal, and policy stakeholders are relevant | Public sector nutrition programs |
| 9 | Education Management | School nutrition and university foodservice buyers are likely attendees | K-12 and higher-ed foodservice buyers |
| 10 | Pharmaceuticals | Nutrition-adjacent products, supplements, and medical nutrition interest | Medical nutrition and clinical support offerings |
| 11 | Consumer Goods | Consumer health, packaged foods, and branded product interest | Consumer packaged goods brands |
| 12 | Wholesale | Distribution and resale of food and nutrition products | Distributors and channel partners |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed by the organizer | Confirmed non-disclosure | Official expo page text reviewed | No attendance count appears in the provided official text |
| Exhibitor count | Hundreds of booths | Confirmed descriptive scale | Official expo page text | Booth count not numerically specified in the provided source |
| Buyer count | Not publicly confirmed by the organizer | Unavailable | No official count in provided source | Use as prospecting event rather than count-driven verification |
| Speaker count | Not publicly confirmed in provided source | Unavailable | Official expo page excerpt | Agenda or speaker directory not included in provided material |
| Sponsor count | Not publicly confirmed in provided source | Unavailable | Official expo page excerpt | No sponsor directory visible in provided content |
| Historical attendance | Not included here | Not assessed | Would require prior-year official materials | Prior-year evidence can be added if official prior-year directory is supplied |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Clinical nutrition | Patient outcomes, diet therapy, specialized nutrition support | Clinical demos, evidence-based materials, product education | Medical nutrition products, supplements, therapeutic foods |
| Foodservice sourcing | Reliable products, specs, cost control, menu fit | Sampling, pricing conversations, contract discussions | Institutional foods, ingredients, ready-to-serve options |
| School nutrition | Compliant, cost-effective, kid-friendly solutions | Education on standards, supply reliability, pilot opportunities | K-12 meals, snacks, nutrition education materials |
| Wellness and prevention | Population health, healthy eating, lifestyle support | Thought leadership, program partnership, referral tools | Wellness platforms, healthy products, nutrition coaching support |
| Product innovation | New formulations, better taste, better label story | Launch meetings, sample distribution, product feedback | New food/beverage products, ingredients, functional claims |
| Education and CE | Trusted education, research, and professional development | Sponsored learning, content marketing, expert panels | Training, publications, digital learning, research assets |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Clear concentration of nutrition, healthcare, foodservice, and institutional purchasing stakeholders |
| Decision-maker availability | High | Directors, managers, and functional leaders are likely attendees |
| Data collection potential | High | Expo format supports lead capture, sampling, product discussions, and education sessions |
| Apollo targeting potential | Very High | Strong fit for healthcare, foodservice, education, retail, government, and consumer goods searches |
| Geographic targeting potential | High | National event with strong Texas and nearby-state relevance |
| Best outreach approach | Very High | Pre-event outreach, booth scheduling, sample offers, and post-event follow-up by role segment |
| Overall lead quality | High | Strong event for attendee list building and buyer profiling in nutrition and foodservice markets |
| Best use case | High-value prospecting | Lead generation, appointment setting, sponsorship targeting, and attendee list enrichment |
| Limitations / risks | No current-year attendee list in provided source | Current attendee and exhibitor confirmation should be verified via official agenda, exhibitor directory, or registration materials |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages, Hospital & Health Care, Food Production, Logistics & Supply Chain, Hospitality, Education Management, Retail, Government Administration, Health, Wellness & Fitness, Consumer Goods | Capture the core buyer ecosystem for FNCE |
| Departments | Procurement, Supply Chain, Operations, Food & Nutrition Services, Clinical Nutrition, Merchandising, Partnerships, Program Management | Reach budget holders and functional buyers |
| Seniority | Manager, Director, VP, CXO | Prioritize decision-makers and influencers |
| Job titles | Director of Nutrition Services, Procurement Manager, Strategic Sourcing Manager, Category Manager, Foodservice Director, Clinical Nutrition Manager, School Nutrition Director, Supply Chain Director, VP Procurement, Chief Procurement Officer | Role-based precision targeting for outreach and list building |
| Geography | United States, with emphasis on TX, CA, FL, NY, IL, GA, NC, PA, OH, and major metro hospital/education hubs | Match likely attendee and buyer geography |
| Employee size | 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001+ | Prioritize medium and large institutional buyers, but retain smaller specialty operators |
| Keywords | nutrition, dietetics, foodservice, clinical nutrition, school meals, patient education, therapeutic diet, sourcing, menu planning, wellness | Improve relevance scoring for event-based campaigns |
| Company type | Hospitals, health systems, foodservice operators, school districts, universities, retail chains, manufacturers, distributors, government agencies | Align with buying centers likely present at FNCE |
| Revenue / funding filters | Mid-market to enterprise; public companies where relevant | Prioritize organizations with procurement capacity and repeat purchase potential |
Suggested Apollo Search Logic: ("nutrition" OR "dietetics" OR "foodservice" OR "clinical nutrition" OR "school nutrition" OR "menu planning" OR "patient education" OR "therapeutic diet") AND (procurement OR supply chain OR operations OR director OR manager OR VP OR CPO)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Academy of Nutrition and Dietetics – FNCE Expo page | Official organizer website | Expo purpose, booth-based format, exhibitor engagement, product/service discovery, giveaways, job opportunities, nutrition materials, and food/beverage sampling | High |
| eatrightPRO.org – Academy of Nutrition and Dietetics | Official organizer website | Organizer identity and professional association context | High |
| User-provided event brief | Client-supplied event details | Event title, city, state, country, and 2026 dates | High for provided fields |
| Official FNCE agenda / exhibitor / registration materials | Not included in provided content | Would be needed to verify venue, exhibitor directory, attendee counts, and current-year participation | Not assessed here |
Verification note: the provided official page text confirms the expo’s purpose and audience context, but does not publicly confirm the venue or attendance count in the excerpt supplied for this report.
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