Food, Hotel & Tourism Bali (FHTB) & Retail Indonesia

📅 30 Mar – 01 Apr 2028 📍 , Bali, Indonesia 🏢 0 exhibitors 👥 0 attendees

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About this event

Food, Hotel & Tourism Bali (FHTB) & Retail Indonesia (2026) — Event Description

Dates & Venue

  • Dates: 30 Mar - 1 Apr 2026
  • Venue: Bali Nusa Dua Convention Center (BNDCC)
  • City: Bali (Nusa Dua area)
  • Country: Indonesia

Event Type & Industry Positioning

Food, Hotel & Tourism Bali (FHTB) is presented as the 14th International Leading Hospitality, Food and Beverage Trade Exhibition in Eastern Indonesia. The event is positioned as a bi-annual trade show that operates as a key commercial platform for the HoReCa ecosystem—covering hotels, restaurants, catering, tourism operators, and the wider procurement and supply chain landscape that supports these businesses.

In addition to hospitality, FHTB also emphasizes food and beverage supply, including products and services that align with trading, distribution, and procurement needs. The event scope extends to retail goods and packaging solutions, creating a broader sourcing environment than a hospitality-only fair.

Who Attends (Buyers / Attendees)

FHTB highlights a marketplace intended for both global suppliers and influential buyers from Asia and beyond, with a clear emphasis on purchasing and decision-making roles across hospitality and food services. Based on the event’s official messaging, the attendee and buyer profile is anchored by:

  • Club, hotel and restaurant owners
  • Purchasing managers (procurement decision-makers)
  • Tour operators
  • Distributors
  • Retailers
  • Wholesalers
  • Hotel chains and resort operators
  • Importers and regional sourcing stakeholders

In practice, this type of trade show typically attracts buyers who are actively planning next orders for menus, food and beverage offerings, hospitality supplies, equipment refresh cycles, and supplier partnerships—making the audience highly aligned with vendor discovery and procurement activities.

Where the Show Is Happening & Attendee Geographic Origin

The event is hosted at Bali Nusa Dua Convention Center (BNDCC) in Bali, Indonesia. FHTB is described as East Indonesia’s leading island of opportunities, and the show is framed as the largest trade event of its kind in East Indonesia.

For geographic origin, the official content strongly indicates that:

  • There is a strong regional focus on Eastern Indonesia as the primary market served.
  • The event brings together global suppliers and influential buyers from Asia and beyond, which implies meaningful international buyer participation.

We would therefore treat the attendee geographic reach as regional-to-international, anchored locally in Indonesia and reinforced by cross-border sourcing interest.

Audience Reach (Local / National / Global)

Based on the event positioning and language, FHTB operates at multiple levels:

  • Local/Regional reach: It is positioned as the largest event of its kind in East Indonesia and a hub for hospitality, food & beverage procurement.
  • International/global reach: It is described as a leading biennial international trade event that attracts buyers and suppliers from Asia and beyond.
  • Market-forward reach: It targets buyers from prominent hospitality brands and supply chain intermediaries such as importers, distributors, retailers, and wholesalers.

Overall, the audience reach should be viewed as regional (Indonesia focus) with international buyer engagement, driven by supplier sourcing and hospitality expansion needs.

Buyer Company Names (Sample) + Websites

To provide accurate buyer-only samples with the correct websites and titles, we need your confirmation of your target buyer profile. Your client’s product determines which “buyers” at FHTB are most valuable (e.g., hotels vs. restaurants vs. importers/distributors vs. packaging supply).

Please share your client’s website. Once we review it, we will produce a buyer shortlist customized to your solution category.

Action needed (required)

  • Please provide your client website (URL).
  • Tell us in one line what the product/service is (e.g., hotel equipment, coffee/tea, food ingredients, packaging, beverages, retail products, etc.).

Job Profiles, Industries & Event Type (What Roles Should We Target)

FHTB is essentially a hospitality + food & beverage trade exhibition with retail and packaging solutions coverage. That means the most relevant buyer job profiles are those involved in procurement, supplier selection, vendor qualification, and operational sourcing.

Best job profiles to target (buyer-focused)

  • Purchasing / Procurement Manager
  • Category Manager (Food & Beverage / Hospitality Supplies)
  • Head of Procurement / Director of Purchasing
  • Restaurant Manager / Food & Beverage Manager
  • Hotel Owner / General Manager
  • Operations Manager (Hospitality)
  • Tour Operator Procurement / Vendor Manager
  • Import Manager / International Trade Coordinator (if relevant to sourcing)
  • Distributor / Wholesale Sales Manager
  • Retail Buyer / Merchandising Manager
  • Packaging & Supplies Manager (for packaging solutions)

Industries & event type alignment

  • HoReCa hospitality trade (Hotels, Restaurants, Catering)
  • Food & Beverage retail and procurement
  • Hospitality supplies & equipment
  • Coffee, wine & spirits
  • Retail goods
  • Packaging solutions

Estimated Attendance (Expected Total Footfall)

The official website content provided does not include an explicit attendance figure for the event. To avoid guessing, we will leave this value unfilled until you approve a method for estimating attendance (for example: based on exhibitor count, hall capacity, or third-party reports).

Estimated attendance: (Not stated in provided official content)

Key Focus Areas & Buyer Engagement

FHTB is framed as a trade marketplace where buyers come to evaluate suppliers and discover products and innovations for the hospitality and food service industry. The event’s described focus areas include:

  • Fresh trends and groundbreaking innovations in hospitality, food and beverage
  • High-quality products that support HoReCa operations
  • Food & beverages spanning hospitality-grade offerings
  • Food service equipment
  • Hospitality supplies
  • Coffee
  • Wine and spirits
  • Retail goods
  • Packaging solutions

Buyer engagement is positioned around meeting partners, exploring new suppliers, and strengthening commercial relationships that can lead to sourcing and procurement cycles. It is explicitly described as a platform for networking between exhibitors and buyers, including top resorts, hotel chains, restaurants, and importers.

Buyer Fit Based on Your Client Product (Needs Client Website)

We should match “the best buyers” to your client’s offering—because FHTB contains multiple buyer segments (hotels/resorts, restaurants, purchasing teams, distributors/importers, retailers, wholesalers, tour operators, and packaging/equipment stakeholders). The correct buyer set depends entirely on your product category and how buyers typically evaluate it.

Please share your client website so we can:

  1. Identify which FHTB segments align with your product (e.g., hotels vs. restaurants vs. distributors vs. packaging/equipment vs. beverage suppliers).
  2. Select the most relevant buyer job functions (procurement vs. operations vs. category management vs. importer/distributor leadership).
  3. Provide a tailored buyer list and prioritization for the roles most likely to convert.

Industries to Target (Based on the Provided Industry Taxonomy)

Based on the event’s categories—hospitality, food & beverage, tourism, retail goods, and packaging solutions—the most relevant industries to target (from your provided taxonomy) typically include:

  • Hospitality
  • Restaurants
  • Food & Beverages
  • Leisure, Travel & Tourism
  • Retail
  • Wholesale
  • Import & Export
  • Packaging & Containers
  • Food Production (if your client is an ingredient/producer)
  • Wine & Spirits (if your client is beverages in that category)

If your client’s product is specifically hospitality equipment, supplies, or related operational consumables, we may also expand into adjacent categories to improve match quality. Final industry selection will be confirmed after we review your client website.

How We Will Present “Best Buyer” Recommendations for This Event

Once you send your client website, we will deliver:

  • Buyer-only company samples with websites
  • Best title to target mapped to how that category is procured in hospitality and food service
  • Why this is a good buyer fit aligned to your product’s use-case
  • Priority ranking so the highest-likelihood buyer segment is first

Next step: please share your client website (URL) and a short description of what you offer. After that, we will generate the complete buyer table (15–20 rows) tailored to Food, Hotel & Tourism Bali (FHTB) & Retail Indonesia.

Data sheet

Food, Hotel & Tourism Bali (FHTB) & Retail Indonesia – Event Attendee & Buyer Profile Analysis
Food, Hotel & Tourism Bali (FHTB) & Retail Indonesia – Event Attendee & Buyer Profile Analysis
Event date: 30 Mar – 1 Apr 2026
Location: Bali, Indonesia
Event status: Upcoming
Research date: 1 Jul 2026
Note on date verification
The official website content provided states 30 Mar – 1 Apr 2026 at Bali Nusa Dua Convention Center (BNDCC). The user-supplied 2028 date is not supported by the official text provided, so this report follows the official source.
Event Overview
Field Details
Event Name Food, Hotel & Tourism Bali (FHTB) & Retail Indonesia
Event Date 30 Mar – 1 Apr 2026
Event Status Upcoming
Venue Bali Nusa Dua Convention Center (BNDCC)
City Bali / Nusa Dua
State / Region Bali
Country Indonesia
Organizer Not explicitly stated in the provided official website text
Official Event Website fhtbali.com
Event Type International trade exhibition / hospitality, foodservice, tourism, and retail sourcing show
Primary Category Food & Beverages
Secondary Applicable Categories Hospitality; Retail; Packing & Packaging; Travel & Tourism
Audience Reach Regional with international supplier and buyer participation
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer.
Attendance Data Reliability Medium for venue/date/category; low for attendance volume because no public figure is confirmed in the provided official text
Main Purpose of Event To connect hospitality, food & beverage, tourism, retail, and supply-chain buyers with suppliers, products, innovations, and business development opportunities in East Indonesia
About the Event

Food, Hotel & Tourism Bali (FHTB) is positioned as a major hospitality and foodservice trade event for East Indonesia, with a strong focus on hotels, restaurants, catering, food & beverage, retail goods, and packaging-related supply chains. The official website describes it as a bi-annual exhibition that attracts global suppliers and influential buyers from Asia and beyond, and emphasizes its role as a sourcing and networking platform for the HoReCa sector.

The event matters because Bali is a high-value tourism market and a gateway for procurement across Indonesia’s hospitality ecosystem. For exhibitors and lead-generation teams, FHTB is relevant to decision-makers in purchasing, operations, sourcing, distribution, retail, and tourism-related buying functions. It is especially useful for companies targeting hotels, resorts, restaurants, importers, wholesalers, and retail channels seeking food, beverage, equipment, and hospitality supply solutions.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Hotel procurement teams Resorts, hotels, serviced apartments, hotel groups Direct purchasing authority for food, amenities, equipment, and services Very high for hospitality supplies, F&B, housekeeping, laundry, and fit-out vendors
Restaurant owners and operators Independent restaurants, chains, café groups, QSR brands Menu sourcing, equipment selection, supplier approval High for ingredients, kitchen equipment, packaging, beverage brands
Purchasing managers Hospitality groups, foodservice operators, distributors Vendor evaluation, purchase decisions, contract negotiation High for supplier discovery and account development
Distributors and wholesalers Food distributors, beverage distributors, hotel-supply wholesalers Channel buying, product line expansion, import sourcing Very high for manufacturers, importers, and brand owners
Importers Import firms serving hospitality, retail, and foodservice channels Cross-border sourcing and supplier qualification High for international exhibitors and export-ready suppliers
Retail buyers / category managers Modern trade, specialty retail, convenience, gift and souvenir retail Assortment planning, category sourcing, pricing decisions High for packaged food, beverage, consumer goods, and packaging suppliers
Tour operators / travel operators Inbound tour operators, destination management companies, travel services Partnerships, service procurement, guest-experience sourcing Relevant for hospitality technology, experience providers, tourism products
Foodservice and culinary operations leaders Hotels, resorts, catering firms, institutions Operational input and product specification High for equipment, ingredients, and workflow solutions
Owners / general managers Independent venues, small chains, local hospitality businesses Budget approval and strategic supplier selection High for relationship-led sales and franchise growth
Packaging and supply-chain decision-makers Manufacturers, food processors, exporters, distributors Material selection, compliance, procurement Relevant for packaging, cold chain, logistics, and sustainability suppliers
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city / Bali Very high High Local hotels, resorts, restaurants, retailers, and tourism businesses are core target visitors.
Host region / East Indonesia High High Official site positions FHTB as the leading hospitality trade event in East Indonesia.
Java business corridor Medium to high High Jakarta, Surabaya, Bandung, and other Java hubs supply many national hospitality and retail buyers.
National Indonesia Medium to high High The event is relevant to nationwide chains, distributors, importers, and procurement teams.
Southeast Asia / APAC Medium Medium Official text mentions global suppliers and buyers from Asia and beyond.
International source markets Medium Medium Likely participation from suppliers and buyer representatives connected to hospitality imports and regional distribution.
3. Audience Reach
Reach Level Assessment Explanation
Regional Primary classification The event is anchored in Bali and explicitly positioned for East Indonesia, with strong participation expected from nearby hospitality and retail buyers.
National Secondary reach Indonesia-wide hotel groups, distributors, importers, and retail operators are relevant attendees and account targets.
Global Selective international relevance Official text references suppliers and buyers from Asia and beyond, but the event remains primarily regional in buying gravity.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
PT Hotel Indonesia Natour (HIN) Hospitality operator State-linked hotel operator with procurement needs across F&B, facilities, and guest services. hin.co.id Procurement Manager, Purchasing Head, Operations Director Strong Market Fit, Attendance Not Confirmed
Accor Indonesia Hotel group Large hotel chain with recurring buying across foodservice, amenities, and hospitality supplies. accor.com Regional Procurement Director, Category Manager, GM Strong Market Fit, Attendance Not Confirmed
Marriott International Indonesia Hotel group High-value hospitality buyer for food, beverage, equipment, and service contracts. marriott.com Director of Procurement, Purchasing Manager, Operations Manager Strong Market Fit, Attendance Not Confirmed
Hilton Indonesia Hotel group Relevant for premium hospitality sourcing and vendor development. hilton.com Procurement Lead, F&B Director, Facility Manager Strong Market Fit, Attendance Not Confirmed
Archipelago International Hotel group Major regional hotel operator with strong Indonesia footprint and recurring procurement needs. archipelagointernational.com Purchasing Manager, Procurement Director, Operations Director Strong Market Fit, Attendance Not Confirmed
Santika Indonesia Hotels & Resorts Hotel group Domestic hotel chain with purchasing needs in hospitality consumables and services. santika.com Procurement Manager, F&B Manager, GM Strong Market Fit, Attendance Not Confirmed
Trans Hotel Group Hotel group Relevant high-end hospitality buyer for foodservice, amenities, and guest technology. transhotel.com Head of Procurement, Operations Director, Purchasing Head Strong Market Fit, Attendance Not Confirmed
Bali Tourism Board / Destination stakeholders Tourism ecosystem Influence on tourism procurement, partnerships, and destination services. balitourismboard.org Partnerships Director, Program Manager, Tourism Development Lead Strong Market Fit, Attendance Not Confirmed
MAP Indonesia Retail / distributor Major retailer and distributor with category sourcing and premium consumer goods buying. map.co.id Category Manager, Buyer, Merchandising Director Strong Market Fit, Attendance Not Confirmed
Indomaret Group Retail buyer Convenience retail buyer for packaged food, beverage, and retail goods. indomaret.co.id Category Manager, Procurement Lead, Merchandising Manager Strong Market Fit, Attendance Not Confirmed
Alfamart Retail buyer Large retail buyer with category sourcing needs for FMCG and beverages. alfamart.co.id Category Buyer, Procurement Manager, Supply Chain Manager Strong Market Fit, Attendance Not Confirmed
Hypermart / PT Matahari Putra Prima Tbk Retail buyer Retail chain relevant for food, beverage, and consumer goods sourcing. mpmulia.com Buying Manager, Category Manager, Procurement Director Strong Market Fit, Attendance Not Confirmed
Bali hotels and resort independents Hospitality operators Independent resorts are highly likely to source local and imported hospitality goods. bali.com Owner, General Manager, Purchasing Manager Strong Market Fit, Attendance Not Confirmed
Catering operators Foodservice / catering Caterers need scalable ingredients, packaging, equipment, and logistics support. N/A Procurement Lead, Operations Manager, Executive Chef Strong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Chief Procurement Officer / Head of Procurement Procurement C-level / VP Owns sourcing strategy, supplier onboarding, and contract authority.
2 Procurement Manager / Purchasing Manager Procurement Manager Primary buyer for products and services displayed at the show.
3 Strategic Sourcing Manager Procurement / Supply Chain Manager / Senior Manager Evaluates vendor competitiveness, quality, and long-term supply resilience.
4 Supply Chain Director / Logistics Manager Supply Chain Director / Manager Important for import, distribution, inventory, and cold-chain requirements.
5 F&B Director / Executive Chef Food & Beverage / Culinary Director / Head Influences menu sourcing, product trial, and kitchen equipment purchases.
6 Operations Director / General Manager Operations Director / GM Approves vendor selection and influences business-wide supplier relationships.
7 Category Manager / Buyer Retail / Merchandising Manager Key for retail sourcing, assortment planning, and promotional product selection.
8 Owner / Founder / Managing Director Executive Owner / C-level Common in independent hotels, restaurants, and distributors; final buying approval.
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Hospitality Direct fit for hotels, resorts, and hospitality operators sourcing goods and services. Hotel procurement, guest experience, amenities, and facility suppliers
2 Food & Beverages Core event category, including beverage brands, ingredients, and foodservice supply. F&B buyers, distributors, importers, category managers
3 Retail Relevant for retail buyers, distributors, and consumer goods sourcing. Category managers, retail buyers, wholesale sourcing
4 Wholesale Wholesalers are key intermediaries for hospitality and retail supply chains. Distributor expansion, channel sales, import sourcing
5 Import & Export The official text references importers and overseas suppliers. Cross-border trade, imported food and hospitality goods
6 Logistics & Supply Chain Relevant to inventory, distribution, cold chain, and fulfillment needs. Distribution and delivery-side decision makers
7 Packaging & Containers Packaging solutions are explicitly mentioned in the event content. Food packaging, retail packaging, sustainable packaging
8 Consumer Goods Retail goods are part of the showcased product mix. Retail chains, FMCG sourcing, merchandising
9 Consumer Services Travel and hospitality services are part of the buyer ecosystem. Guest service and tourism solutions
10 Leisure, Travel & Tourism Important because the event serves tourism and hospitality stakeholders in Bali. Tour operators, destination management, hospitality partnerships
11 Facilities Services Hotel and resort facilities management often overlaps with procurement and vendor sourcing. Cleaning, maintenance, laundry, and support services
12 Management Consulting Advisors may attend or influence procurement modernization, growth, and sourcing strategy. Strategy, operations, and transformation advisory
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Not publicly confirmed Unconfirmed Official website content provided Attendance figure not publicly confirmed by the organizer.
Exhibitor count Not publicly confirmed Unconfirmed Official website content provided No exhibitor number was included in the provided text.
Buyer count Not publicly confirmed Unconfirmed Official website content provided The event describes buyer segments but not a quantified buyer total.
Speaker count Not publicly confirmed Unconfirmed Official website content provided No speaker list or agenda was included in the provided text.
Sponsor count Not publicly confirmed Unconfirmed Official website content provided No sponsor list was included in the provided text.
Historical attendance Not publicly confirmed Unavailable No prior-year attendance figure included in the provided official text Use only if later verified from organizer brochure, post-show report, or official media kit.
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Procurement Qualified suppliers, competitive pricing, reliable delivery Direct meetings with purchasing teams and category owners Sourcing platforms, supplier programs, contract manufacturing
Food & Beverage New products, ingredients, quality assurance, import options Product sampling, menu trials, distributor introductions Food brands, beverage brands, specialty ingredients
Hospitality Supplies Amenities, linens, housekeeping, and guest experience products Showcase operational efficiency and premium guest value Hotel consumables, FF&E, housekeeping solutions
Foodservice Equipment Kitchen efficiency, reliability, sanitation, after-sales support Chef demos and equipment comparison meetings Commercial kitchen equipment, refrigeration, warewashing
Retail Goods Assortment expansion and merchandising differentiation Meet buyers from retail chains and wholesalers Consumer packaged goods, convenience products, souvenirs
Packaging Food safety, shelf appeal, sustainability, cost optimization Bundle with F&B sourcing and retail-ready formats Flexible packaging, containers, labeling solutions
Tourism / Travel Destination partnerships and guest experience enhancement Connect with operators and service providers Tourism services, booking tech, experience platforms
Sustainability Eco-friendly sourcing and waste reduction Frame ESG value for hospitality and retail operators Reusable packaging, waste services, green procurement
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance Very High The event is directly aligned with hospitality, F&B, retail, import, and tourism procurement needs.
Decision-maker availability High Likely to attract owners, procurement managers, operations leaders, and distributors.
Data collection potential Medium Strong for lead generation if exhibitor and agenda data is expanded; limited public attendee list in the provided source.
Apollo targeting potential Very High Clear industry and title alignment enables precise segmentation by hospitality, retail, wholesale, and foodservice functions.
Geographic targeting potential High Bali, East Indonesia, Java corridor, and selected APAC accounts are relevant.
Best outreach approach Multi-channel Email, LinkedIn, partner referral, and pre-show meeting outreach are most effective.
Overall lead quality High Strong B2B attendee-list-building event with direct purchasing relevance across several buying segments.
Best use case Lead generation / exhibitor targeting Useful for outbound prospecting, attendee profiling, buyer identification, and account-based outreach.
Limitations / risks Moderate No current attendee list or attendance figure was publicly confirmed in the provided official content.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Hospitality; Food & Beverages; Retail; Wholesale; Import & Export; Logistics & Supply Chain; Packaging & Containers; Consumer Goods; Leisure, Travel & Tourism; Facilities Services Find the most relevant buyer-side companies for FHTB sourcing and partnership outreach.
Departments Procurement; Purchasing; Operations; Supply Chain; F&B; Merchandising; Sales; Business Development Align outreach to teams that can evaluate suppliers and schedule meetings.
Seniority Owner; CXO; VP; Director; Head; Manager Target decision-makers and operational influencers with budget or specification authority.
Job titles Procurement Manager; Purchasing Manager; Category Manager; Supply Chain Director; Operations Director; General Manager; F&B Director; Executive Chef; Buyer; Merchandising Manager Capture functional buyers most likely to engage with event suppliers.
Geography Indonesia; Bali; Jakarta; East Java; Surabaya; Java; Singapore; Malaysia; Thailand; Philippines; APAC Focus on the host market plus feeder procurement hubs and regional trade corridors.
Employee size 11-50; 51-200; 201-500; 501-1,000; 1,001-5,000; 5,000+ Covers independent operators through enterprise hotel and retail buyers.
Keywords hotel procurement, hospitality sourcing, foodservice, restaurant supply, retail buyer, distributor, importer, F&B, commercial kitchen, packaging, catering Refine account lists and surface qualified contacts with event-relevant intent signals.
Company type Private; Public; Subsidiary; Franchises; Multi-location operators Helps separate operating buyers from pure suppliers and service providers.
Suggested Apollo Search Logic: ("procurement" OR "purchasing" OR "category manager" OR "supply chain" OR "operations director" OR "F&B director" OR "general manager" OR "buyer") AND (hospitality OR hotel OR resort OR restaurant OR retail OR wholesale OR importer OR distributor OR packaging)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
Food, Hotel & Tourism Bali official website Primary source Event description, venue, official positioning, buyer segments, sector focus, and date shown on the provided page content Very High
Official event page content provided by user Primary source excerpt Confirmed the exhibition’s HoReCa focus, East Indonesia positioning, and venue/date details Very High
Bali Nusa Dua Convention Center (BNDCC) Venue reference Venue naming and location validation High
No public attendee/exhibitor list in provided text Verification note Attendance figures, exhibitor counts, and speaker lists were not publicly confirmed in the provided content High

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