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About this event
Food Hotel Tech (FHT) — Salon Tech & RSE 100% HoReCa
Food Hotel Tech is a B2B event created for professionals in hospitality and foodservice (HoReCa) who want to accelerate their digital and sustainable (RSE) transformation. The show brings together exhibitors, startup villages, conferences, and networking
The event positions itself as a dedicated platform for innovation for hotels and restaurants, with a strong focus on helping attendees respond to new expectations from clients, employees, and the market—while also improving margins through technology and responsible practices.
Dates and Location
- When: 31 March & 1 April 2027
- Where: Paris Expo, Porte de Versailles, Hall 7.1
- City/Country: Paris, France
What Food Hotel Tech delivers
Food Hotel Tech combines a solutions exhibition experience with an editorial program. Visitors can explore innovations across both operational tech and sustainability-oriented initiatives, while also benefiting from expert guidance and real-life feedback from industry professionals.
1) Exhibitors, startups, and networking
The event showcases 230+ exhibitors and features 50+ startups, allowing visitors to compare tools and services across key themes such as IA/AI, customer experience, connected kitchen solutions, automation, data usage, loyalty strategies, and more. Beyond the expo floor, networking is a core component, enabling decision-makers and solution providers to engage directly.
2) Conference program (36+ conferences)
Food Hotel Tech includes a high-density knowledge program with 36+ conferences. The agenda is structured to cover both strategic and applied topics for the hospitality and restaurant ecosystem, including how AI and digital transformation can create usable benefits (not just hype).
3) Innovation Awards
The event features an Innovation Awards track that highlights products and solutions presented via short, “pitch-style” formats. The awards are designed to bring together the most relevant innovation directions for the near future of HoReCa.
The official website lists multiple awards, including examples such as:
- Innovation Award (general)
- Startup Award
- Innovation Award: Expérience Client
- Innovation Award: Cuisine Connectée
4) Pitchs Innovations and curated visitor pathways
Attendees can discover solutions through 45 Pitchs Innovations, along with structured, time-efficient group experiences via 30 guided tours. These themed routes are built to help visitors quickly identify the solutions most relevant to their business priorities.
Scale and audience indicators
Food Hotel Tech is positioned as a significant HoReCa innovation gathering in France. According to the event’s own information, the show includes:
- 230+ exhibitors
- 8,700+ visitors
- 36+ conferences
- 50+ startups
- 45 Pitchs Innovations
- 30 guided tours
Primary themes (Tech + RSE for HoReCa)
The event is designed around the practical intersection of technology and responsible transformation for hospitality and restaurants. The website highlights innovation topics including:
- Digital transformation (tools and platforms that improve operations)
- RSE / sustainability (eco-responsible approaches for the sector)
- Customer experience (improving interaction and service quality)
- Connected kitchen (technologies to optimize kitchen management)
- AI / IA (real-world use cases for hospitality)
- Automation (streamlining processes)
- Data and analytics
- Recruitment and workforce-related innovation
- Fidelity / loyalty (retention-oriented digital approaches)
Who the show is designed for (audience intent)
Food Hotel Tech is created for professionals of the hospitality and foodservice industry who need actionable solutions to support modernization and sustainability goals. The event’s structure—expo + expert conferences + guided discovery—suggests it attracts operators and decision-makers who evaluate vendors and learn best practices for implementing transformation initiatives.
Summary
Food Hotel Tech takes place on 31 March & 1 April 2027 at Paris Expo, Porte de Versailles (Hall 7.1), and focuses on bringing together the most relevant innovations for hotels and restaurants—covering both digital and RSE transformation. With 230+ exhibitors, 8,700+ visitors, 36+ conferences, 50+ startups, and dedicated innovation formats (pitching, guided tours, awards), the event is built to help HoReCa professionals find tools, strategies, and expert-driven insights that improve customer expectations, strengthen workforce outcomes, and enhance margins.
Data sheet
| Event Name | Food Hotel Tech |
| Event Date | 31 Mar 2027 – 1 Apr 2027 |
| Event Status | Upcoming |
| Venue | Paris Expo |
| City | Paris |
| State / Region | Île-de-France |
| Country | France |
| Organizer | Food Hotel Tech |
| Official Event Website | foodhoteltech.com |
| Event Type | Trade show / technology and innovation exhibition for hospitality and foodservice |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Food & Beverages; IT & Technology; Business Services |
| Audience Reach | National with strong cross-border European relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; current-year attendance not publicly confirmed |
| Main Purpose of Event | To connect hospitality and foodservice decision-makers with digital, operational, sustainability, and guest-experience solutions. |
Food Hotel Tech is a hospitality and foodservice innovation event focused on technologies and services that help hotels, restaurants, and related operators improve guest experience, increase operational efficiency, and modernize commercial performance. The event is positioned as a business-oriented marketplace where suppliers can meet operational leaders, digital transformation stakeholders, and procurement teams seeking practical solutions.
The event matters because hospitality buyers increasingly evaluate solutions across PMS/POS, CRM, payment, housekeeping, revenue management, sustainability, staffing, and data platforms. It is especially relevant for exhibitors and lead generation teams targeting hospitality operators, multi-site restaurant groups, hotel chains, franchise networks, and technology decision-makers in France and the wider European market.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hotel procurement and sourcing teams | Hotel groups, independent hotels, aparthotels, resort operators | Vendor evaluation, commercial negotiation, purchasing | High-value for software, services, and operational equipment suppliers |
| Restaurant and foodservice operators | Chains, franchises, QSR brands, casual dining groups | Platform selection, menu tech, labor optimization | Relevant for POS, ordering, delivery, and analytics vendors |
| Operations leaders | Multi-site hospitality and foodservice operators | Process improvement and technology adoption | Strong fit for workflow, staffing, and automation solutions |
| IT and digital leaders | Hospitality enterprises, tech-forward hotel groups, chain operators | Architecture, integration, cybersecurity, systems procurement | Key audience for software, cloud, and data vendors |
| Revenue and guest experience teams | Hotels, resorts, branded restaurant groups | Guest journey, loyalty, pricing, conversion | Important for CRM, digital marketing, and AI tools |
| Owners, asset managers, and investors | Hospitality investment firms, hotel owners, family offices | Budget approval, portfolio strategy, vendor oversight | Relevant for enterprise solutions with ROI and scalability |
| Consultants and integrators | Hospitality consultants, system integrators, agencies | Influence vendor shortlist and implementation decisions | Can multiply reach across multiple end clients |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Paris | Strong local attendance | High | Large concentration of hotels, restaurants, chains, and hospitality HQs |
| Host region: Île-de-France | Regional buyers and operators | High | Dense hospitality, foodservice, and business services market |
| Nearby business hubs | Lille, Lyon, Lille, Marseille, Nantes, Brussels | Medium to High | Accessible for multi-site operators and regional chains |
| National reach: France | Buyers from across France | High | Likely draw for hotel groups, restaurant chains, and distributors |
| International reach | Benelux, UK, Spain, Italy, DACH, and broader Europe | Medium | Paris improves attractiveness for European hospitality buyers |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is based in France and is likely to attract a strong domestic hospitality audience. |
| Regional | Secondary reach | Paris location supports attendance from nearby European hospitality markets. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Accor | Hotel operator | Large-scale hotel technology and procurement needs | group.accor.com | Procurement Director, IT Director, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Club Med | Hospitality / resort operator | Guest experience, operations, and technology modernization | clubmed.com | Operations Director, Procurement Manager, IT Manager | Strong Market Fit, Attendance Not Confirmed |
| Louvre Hotels Group | Hotel group | Chain-wide systems, supplier management, and guest tech | louvrehotels.com | Head of Procurement, CIO, Revenue Director | Strong Market Fit, Attendance Not Confirmed |
| Barrière | Luxury hospitality operator | High-end guest experience and service innovation | barriere.com | Operations Director, Purchasing Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Pierre & Vacances – Center Parcs | Leisure hospitality operator | Digital booking, guest journey, and operations efficiency | groupepvcp.com | Digital Director, Procurement Manager, Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Elior Group | Foodservice operator | Catering, contract foodservice, and operational technology | eliorgroup.com | Category Manager, Procurement Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Sodexo | Foodservice and facilities operator | Large procurement footprint and service innovation needs | sodexo.com | Strategic Sourcing Manager, IT Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Sysco France | Foodservice distributor | Distribution, sourcing, digital ordering, and customer tech | sysco.fr | Procurement Director, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Metro France | Wholesale / foodservice distributor | Buyer-driven organization with strong supplier ecosystem | metro.fr | Category Manager, Procurement Lead, E-commerce Director | Strong Market Fit, Attendance Not Confirmed |
| Lagardère Travel Retail | Travel retail operator | Food, beverage, and hospitality operations across travel locations | lagardere-travelretail.com | Procurement Manager, Operations Director, Digital Lead | Strong Market Fit, Attendance Not Confirmed |
| Compagnie des Alpes | Leisure and hospitality operator | Multi-site guest operations and hospitality services | compagniedesalpes.com | Operations Director, Procurement Lead, Guest Experience Director | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Global hotel operator | Enterprise hospitality tech and procurement stakeholder | marriott.com | Regional Procurement Lead, IT Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Hilton | Global hotel operator | Technology, procurement, and guest experience innovation | hilton.com | Procurement Director, Technology Director, Brand Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns vendor strategy, sourcing, and enterprise purchasing decisions. |
| 2 | Procurement Director / Manager | Procurement | Director / Manager | Evaluates suppliers, contracts, and cost-saving solutions. |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Identifies and negotiates suppliers for software, services, and equipment. |
| 4 | Operations Director | Operations | Director | Cares about efficiency, service quality, and operational technology. |
| 5 | IT Director / CIO / CTO | IT / Digital | Director / Executive | Influences system integration, cybersecurity, cloud, and platform decisions. |
| 6 | Revenue Manager / Commercial Director | Commercial | Manager / Director | Needs pricing, forecasting, and guest conversion solutions. |
| 7 | Facility Director / Maintenance Lead | Facilities | Director / Manager | Relevant for building systems, energy, maintenance, and smart-facility solutions. |
| 8 | Category Manager | Procurement / Commercial | Manager | Manages vendor categories such as POS, payments, amenities, or foodservice inputs. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core industry focus for hotels and lodging operators | Hotel tech, guest experience, operations software |
| 2 | Restaurants | Relevant for foodservice and multi-site dining operators | POS, labor, ordering, analytics |
| 3 | Information Technology & Services | Digital transformation and integration needs | Cloud, SaaS, data, integration |
| 4 | Food & Beverages | Relevant to foodservice procurement and supply | Sourcing, supply chain, menu tech |
| 5 | Logistics & Supply Chain | Relevant for distribution, inventory, and replenishment | Supply optimization, inventory systems |
| 6 | Retail | Useful for hospitality retail, F&B, and branded commerce | Digital commerce, loyalty, customer data |
| 7 | Facilities Services | Smart operations and site management relevance | Maintenance, energy, cleaning, asset management |
| 8 | Financial Services | Payment, financing, and transaction efficiency solutions | Payments, fintech, treasury |
| 9 | Management Consulting | Advisors influence platform and vendor selection | Implementation and strategy partnerships |
| 10 | Computer Software | Primary vendor ecosystem for hospitality tech | SaaS, platform sales, demos |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Estimated | No current-year organizer figure located in provided information | Use organizer registration or post-event report when available |
| Exhibitor count | Not publicly confirmed | Estimated | Official exhibitor directory not verified for 2027 | Confirm on official exhibitor page |
| Buyer count | Not publicly confirmed | Estimated | No official buyer program data verified | Potentially strong for attendee list sales if registration data is accessible |
| Speaker count | Not publicly confirmed | Estimated | Agenda not verified for 2027 | Speaker list typically useful for account mapping |
| Historical attendance | Not included without verified official source | Historical / prior-year evidence unavailable in this report | Requires official prior-year report or press release | Attendance figure not publicly confirmed by the organizer. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Technology | Systems to improve booking, operations, payments, and guest journeys | Product demos and integration discussions | SaaS, POS, PMS, CRM, middleware |
| AI / Automation | Labor efficiency, personalization, forecasting | ROI-led use cases and pilots | AI assistants, scheduling, predictive analytics |
| Payments | Faster transactions and better reporting | Commercial conversations with finance and operations | Payment gateways, terminals, fintech |
| Guest Experience | Higher satisfaction and loyalty | Loyalty, personalization, messaging | CRM, guest apps, review tools |
| Sustainability | Energy and waste reduction | Compliance and cost-savings messaging | Energy management, waste tracking |
| Workforce / HR | Staffing, scheduling, and retention | Labor optimization and recruitment tools | Workforce management, recruiting software |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Directly aligned to hospitality and foodservice decision-makers. |
| Decision-maker availability | High | Likely presence of procurement, operations, IT, and commercial leaders. |
| Data collection potential | Medium | Improves substantially if registration or exhibitor directories are accessible. |
| Apollo targeting potential | Very High | Strong fit for hospitality, restaurant, software, and supply chain filters. |
| Geographic targeting potential | High | Paris and France-based hospitality buyers can be targeted efficiently. |
| Best outreach approach | Account-based outreach | Use role-based messaging tied to guest experience, cost control, and efficiency. |
| Overall lead quality | High | Strong event for B2B attendee list building in hospitality tech and services. |
| Best use case | Targeted prospecting and account mapping | Most useful for sales teams, attendee list enrichment, and event-driven outreach. |
| Limitations / risks | Attendance not confirmed | Current-year audience data is not publicly verified in the information available here. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Restaurants; Food & Beverages; Information Technology & Services; Logistics & Supply Chain; Retail; Facilities Services; Financial Services; Management Consulting; Computer Software | Align with hospitality buyers and solution stakeholders |
| Departments | Procurement, Operations, IT, Digital, Commercial, Facilities, Finance | Reach decision-makers and influencers |
| Seniority | Manager, Director, VP, CXO | Focus on budget holders and strategic buyers |
| Job titles | Procurement Director, Purchasing Manager, Head of Sourcing, IT Director, CIO, CTO, Operations Director, Commercial Director, Revenue Manager, Category Manager | Target practical event attendees with buying power |
| Geography | France; Île-de-France; Paris; Benelux; UK; Spain; Italy; DACH | Match the event’s likely attendee footprint |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Capture both mid-market chains and large enterprises |
| Keywords | hospitality, hotel, restaurant, guest experience, PMS, POS, revenue management, procurement, sourcing, digital transformation, operations, loyalty | Refine contact relevance around event topics |
| Company type | Private, public, enterprise, multi-site operator, franchise group | Prioritize scalable buyer organizations |
| Revenue range | Mid-market to enterprise revenue bands | Prioritize organizations with purchasing power |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Food Hotel Tech official website | Official organizer / event website | Event brand, hospitality-tech positioning, and official event presence | High |
| Paris Expo official website | Venue website | Venue naming and location context | High |
| City of Paris official site | Government / city source | Host city and regional context | High |
| Accor official site | Buyer organization website | Buyer-side account relevance for hospitality procurement and operations | High |
| Sodexo official site | Buyer organization website | Buyer-side relevance in foodservice and facilities | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Food Hotel Tech — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.