CategoryFood & Beverages
Fine Food New Zealand
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About this event
Fine Food New Zealand (2027)
Fine Food New Zealand is New Zealand’s leading trade event for the foodservice, hospitality, and food retail industries. The 2027 edition is designed for businesses that want to discover current product innovations, meet market leaders, and explore the future of food across commercial kitchens, retail environments, and hospitality operations.
Dates, Venue, and Location
- Event dates: Sunday, 20 June – Tuesday, 22 June 2027
- Venue: Auckland Showgrounds
- City & country: Auckland, New Zealand
- Daily hours: 10:00am – 5:00pm (Sun 20 Jun, Mon 21 Jun, Tue 22 Jun 2027)
What the Event Is About
Fine Food New Zealand positions itself as a “discover the future of food innovation” showcase, bringing together companies and industry experts across the food value chain—from ingredients and artisan offerings to commercial equipment, packaging, and beverages. It focuses on helping attendees connect with solutions and trends that can improve menu offerings, product selection, customer experience, and operational performance.
Industries Served
Based on the official event messaging, the core industries covered include:
- Foodservice (commercial food operations, hospitality kitchens, restaurants, and service-led food businesses)
- Hospitality (venues and operators focused on dining experiences and customer service)
- Food retail (retail brands and businesses selling food-related products to consumers)
What's On Display
The event showcases a wide range of categories intended to match both buyer needs and industry interest. Confirmed display areas include:
- Tableware
- Industry Seminars
- Artisan Food
- Meat & Deli
- Ingredients
- Free From (dietary-specific or preference-led products)
- Beverages
- Bakery
- Packaging
- Industry Experts
- Fresh Produce
- Commercial Equipment
Visitor Experience Highlights
Fine Food New Zealand includes multiple features aimed at helping visitors learn, taste, compare, and connect with the latest offerings—supported by seminars, specialist zones, and competitive culinary content.
- Fine Food New Zealand Seminar Series: visitors can dine in with the seminar series and hear from industry leaders and culinary experts.
- The Best Cellar: a dedicated trade liquor area bringing together wine, beer, spirits, craft drinks, and associated suppliers.
- NZ Chef’s Championships: a culinary competition featuring top New Zealand chefs competing for a title.
- Artisan and small-batch focus: handmade, traditional, and high-quality goods gathered in one place.
- The Caputo Cup: held as part of Fine Food New Zealand 2027 to honour the craft of Neapolitan pizza while celebrating innovation and technical excellence.
- Dietary preference and “Free From” related selection: showcasing products designed to meet consumer dietary requirements or preferences across FMCG and foodservice.
- Fresh ideas feature: a launchpad spotlighting newest food and drink businesses making their mark.
- International exhibitor visibility: visitors have the opportunity to see, taste, and experience the latest trends and products from international exhibitors.
Event Frequency and Access
- Frequency: the event is noted as occurring every two years.
- Entry: the official website states free entry for all trade.
Who Should Attend
Fine Food New Zealand is positioned as a trade event for people working in foodservice, hospitality, and food retail—particularly those involved in selecting products, developing menu and product ranges, sourcing ingredients and equipment, and staying current with consumer and industry trends. The programme structure suggests a blend of commercial discovery (products, suppliers, zones) and learning (seminars and expert-led insights).
Official Context Provided by the Event
The event is presented as a leading national trade event for the foodservice, hospitality, and food retail industries, hosted at Auckland Showgrounds from 20–22 June 2027.
Data sheet
Fine Food New Zealand – Event Attendee & Buyer Profile Analysis
Event date: 20–22 June 2027
Location: Auckland Showgrounds, Auckland, New Zealand
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Fine Food New Zealand |
| Event Date | 20–22 June 2027 |
| Event Status | Upcoming |
| Venue | Auckland Showgrounds |
| City | Auckland |
| State / Region | Auckland Region |
| Country | New Zealand |
| Organizer | XPO Exhibitions Limited |
| Official Event Website | finefoodnz.co.nz |
| Event Type | Trade show / B2B exhibition |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Hospitality; Retail; Packing & Packaging; Business Services |
| Audience Reach | National, with regional and limited international trade reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium — official event description, schedule, and format are confirmed; public footfall data is not confirmed on the website. |
| Main Purpose of Event | To connect foodservice, hospitality, and food retail professionals with products, suppliers, trends, seminars, and networking opportunities. |
About the Event
Fine Food New Zealand is New Zealand’s premier B2B trade event for the foodservice, hospitality, and food retail sectors. The 2027 edition is scheduled for Auckland Showgrounds and positions itself as a central marketplace for discovering new products, ingredients, commercial equipment, packaging, beverages, and category innovations. The event also features seminars, competitions, and curated trade experiences that support professional development and category discovery.
This event matters because it brings together buyers, operators, suppliers, distributors, and industry experts in one place to support sourcing and commercial decision-making. It is particularly relevant for businesses targeting food and beverage procurement, retail category management, hospitality purchasing, and product launch visibility across the New Zealand market. The event’s free trade entry and sector-specific focus make it suitable for lead generation, buyer profiling, and account-based outreach.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Foodservice procurement teams | Contract caterers, hospitality groups, restaurant chains, institutional caterers | Specify and purchase food, beverages, equipment, and supplies | High-value target for ingredients, commercial equipment, disposables, and supply contracts |
| Retail buyers and category managers | Supermarkets, convenience chains, specialty retailers, wholesalers | Own category selection, shelf mix, supplier onboarding, and range review | Critical for packaged foods, beverages, private label, and new product listings |
| Hospitality owners and operators | Hotels, cafés, bars, clubs, QSR groups, venue operators | Influence menu, supply chain, service equipment, and fit-out purchases | Strong fit for foodservice products, beverage brands, and operational suppliers |
| Distributors and wholesalers | Food distributors, importers, beverage distributors, specialty wholesalers | Source new brands, negotiate supply terms, expand portfolios | Important channel buyers for manufacturers seeking market entry |
| Importers and brand agents | Importer-distributors, FMCG agents, brand representatives | Find products for local distribution and retail placement | Relevant for international suppliers seeking New Zealand route-to-market partners |
| Chef / culinary decision-makers | Executive chefs, head chefs, menu developers, food innovation teams | Specify ingredients, trial products, shape menu adoption | High relevance for artisan food, ingredients, and new product tasting |
| Bakery, deli, and specialty food operators | Independent food retailers, bakeries, delis, butcheries, specialty stores | Influence purchasing for ingredients, packaging, and display equipment | Relevant for niche products and premium suppliers |
| Government and institutional buyers | Education, health, corrections, defense, local government facilities | Procure catering, food supply, facilities, and hospitality services | Relevant where suppliers meet public-sector foodservice requirements |
| Product innovation and brand teams | FMCG brands, startup food companies, manufacturers, R&D teams | Launch new products, test packaging, explore partnerships | Strong fit for suppliers offering innovation, co-packing, and commercialization support |
| Industry consultants and media | Food consultants, hospitality advisors, trade media, associations | Influence market awareness, education, and supplier credibility | Useful for thought leadership, PR, and ecosystem visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Auckland | Very high | High | Major population and commercial hub for foodservice, retail, import, and hospitality buying |
| Host region: Auckland Region | High | High | Dense concentration of retailers, distributors, hospitality groups, and food manufacturers |
| Nearby business hubs | Auckland CBD, South Auckland, Hamilton, Tauranga | Medium to high | Short-haul access supports regional attendance from upper North Island buyers |
| National reach | High | High | Event is positioned as New Zealand’s leading foodservice, hospitality, and food retail trade event |
| International reach | Moderate | Medium | Likely to attract suppliers and trade visitors from Australia and broader APAC markets |
| Trade corridor relevance | High | High | Useful for suppliers targeting New Zealand importers, distributors, and retail/channel partners |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary reach | Official positioning confirms nationwide relevance across foodservice, hospitality, and food retail markets. |
| Regional | Secondary reach | Auckland’s business density and transport links make the show especially relevant for upper North Island buyers. |
| Global | Limited / supplier-driven | Likely international exhibitor participation and some cross-border trade interest, but the event is primarily domestic in buyer reach. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Foodstuffs North Island | Retail buyer / wholesaler | Major grocery buying organization with strong category and supplier needs | foodstuffs.co.nz | Category Manager, Buyer, Procurement Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Foodstuffs South Island | Retail buyer / wholesaler | Key New Zealand grocery channel with demand for food and beverage innovation | foodstuffs.co.nz | Category Manager, Senior Buyer, Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| Woolworths New Zealand | Retail buyer | Large grocery retailer with strong interest in packaged food, beverages, and category expansion | woolworths.co.nz | Buyer, Category Manager, Merchandise Manager, Supplier Manager | Strong Market Fit, Attendance Not Confirmed |
| Woolworths Group (Australia / NZ supply ecosystem) | Retail / procurement | Cross-market buying influence and vendor sourcing relevance | woolworthsgroup.com.au | Category Manager, Procurement Lead, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Compass Group New Zealand | Foodservice operator | Large-scale catering and foodservice operator with ongoing sourcing needs | compass-group.co.nz | Procurement Manager, Foodservice Buyer, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| SkyCity Entertainment Group | Hospitality operator | Hospitality and venue operator with food, beverage, and service procurement needs | skycityentertainmentgroup.com | Procurement Manager, F&B Manager, Venue Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Accor New Zealand | Hospitality operator | Hotel group with strong supplier demand for food, beverage, and operational products | accor.com | Procurement Manager, F&B Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Bidfood New Zealand | Distributor / wholesaler | Foodservice distributor likely to evaluate new supplier lines and category opportunities | bidfood.co.nz | Category Buyer, Procurement Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Gilmours | Wholesale buyer / distributor | Wholesale foodservice channel with demand for packaged goods, ingredients, and beverages | gilmours.co.nz | Buyer, Category Manager, Wholesale Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Bidfood Australia / APAC buying teams | Distributor / importer | Relevant to regional sourcing and supply partnerships across the Australasian foodservice channel | bidfood.com.au | Category Manager, Procurement Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Restaurant Brands New Zealand | QSR operator | Fast-food and franchise group with sourcing needs in ingredients, packaging, and operations | restaurantbrands.co.nz | Supply Chain Manager, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Moore Wilson’s | Specialty wholesale / retail buyer | Food retail and wholesale business with strong interest in premium and specialty ranges | moorewilsons.co.nz | Buyer, Category Manager, Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| Countdown / Woolworths supermarket supply chain teams | Retail procurement | Relevant for national category, sourcing, and supplier relationship roles | woolworths.co.nz | Category Buyer, Procurement Manager, Supplier Relationship Manager | Strong Market Fit, Attendance Not Confirmed |
| New Zealand Food Safety / Haumaru Kai Aotearoa | Government / regulatory | Relevant for food safety education, compliance, and industry engagement | mpi.govt.nz | Regulatory Manager, Food Safety Advisor, Policy Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns supplier strategy, spend oversight, and category sourcing decisions. |
| 2 | Procurement Manager / Purchasing Manager | Procurement / Supply Chain | Manager | Directly evaluates products, quotes, and vendor relationships. |
| 3 | Category Manager / Buyer | Merchandising / Commercial | Manager | Key decision-maker for range selection and supplier onboarding. |
| 4 | Foodservice Director / F&B Director | Operations / Food & Beverage | Director | Influences menu, operational suppliers, and service innovation. |
| 5 | Supply Chain Manager / Logistics Manager | Supply Chain / Operations | Manager | Important for inventory flow, vendor reliability, and distribution efficiency. |
| 6 | Operations Director / General Manager | Operations | Director / Senior Management | Influences budget, supplier selection, and service rollout. |
| 7 | Executive Chef / Head Chef / Culinary Director | Culinary / Kitchen Operations | Senior / Director | Tests products, shapes demand, and influences ingredient and equipment selection. |
| 8 | Merchandise Director / Retail Operations Director | Retail / Merchandising | Director | Owns shelf strategy, assortment, and supplier performance. |
| 9 | Brand Manager / Product Manager | Marketing / Product | Manager | Relevant for innovation, launch partnerships, and channel activation. |
| 10 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Useful for channel expansion, distribution, and strategic alliances. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for food retail, ingredients, and beverage sourcing | Retail buyers, distributors, product teams |
| 2 | Hospitality | Directly aligned to hotels, venues, cafés, and foodservice buyers | Hotel operators, F&B managers, procurement |
| 3 | Retail | Strong fit for supermarket, convenience, and specialty retail buying teams | Category managers, buyers, merchandisers |
| 4 | Wholesale | Relevant for distributors and wholesale channel partners | Importers, wholesalers, route-to-market teams |
| 5 | Import & Export | Useful for suppliers and brands entering New Zealand channels | Importers, brand agents, international suppliers |
| 6 | Logistics & Supply Chain | Critical for distribution, inventory, and supplier reliability | Supply chain leaders, distribution operators |
| 7 | Consumer Goods | Applicable to branded food and beverage products | Brand owners, product marketers, commercial teams |
| 8 | Packaging & Containers | Relevant because packaging is listed on the show floor | Packaging buyers, sustainability teams |
| 9 | Business Supplies & Equipment | Relevant for commercial equipment and operational products | Facilities, operations, and equipment procurement |
| 10 | Marketing & Advertising | Relevant for launch campaigns, trade promotion, and brand activation | Brand teams, sponsorship, and partnership teams |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website does not publish a verified attendance figure | Use registration data if obtained directly from organizer |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | No exhibitor count listed in the provided official content | May be available in exhibitor prospectus upon request |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No buyer badge split published | Trade-only nature suggests a strong commercial audience |
| Speaker count | At least 6 named past speakers shown on site | Historical / prior-year evidence | Official website “Past Speakers” section | 2027 speaker lineup not fully confirmed in provided content |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | No sponsor list included in provided content | Check prospectus for commercial package details |
| Historical attendance | 2025 show highlights referenced; figures not published in provided content | Historical / prior-year evidence | Official site mentions most recent trade event highlights | Useful for trend validation but not a verified attendance count |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Food sourcing | New products, better margins, differentiated ranges | Product tastings, sampling, menu trials, category reviews | Ingredients, specialty foods, artisan products, FMCG brands |
| Beverages and liquor | Portfolio expansion, premiumization, trade-up opportunities | Trade tastings and distributor introductions | Wine, beer, spirits, mixers, non-alcoholic beverages |
| Packaging | Shelf appeal, sustainability, compliance, convenience | Show floor comparison and sustainability messaging | Food packaging, containers, labeling, disposables |
| Commercial equipment | Kitchen productivity, equipment replacement, service efficiency | Demonstrations and ROI-based sales conversations | Ovens, refrigeration, preparation equipment, tableware |
| Hospitality operations | Operational consistency and service quality | Meeting ops leaders and venue buyers onsite | Foodservice systems, supplies, uniforms, workflow tools |
| Retail innovation | New categories, private label, consumer trend response | Retail buyer meetings and category pitches | Packaged food, beverages, premium and free-from products |
| Free-from / specialty dietary | Health-oriented and preference-based product expansion | Targeted sampling and niche product positioning | Gluten-free, allergen-aware, vegan, health-oriented foods |
| Industry education | Trends, regulations, best practice, innovation insight | Seminars, expert panels, and brand thought leadership | Consulting, training, compliance, and industry services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly built for foodservice, hospitality, and food retail buyers. |
| Decision-maker availability | High | Category, procurement, operations, culinary, and retail decision-makers are the core audience. |
| Data collection potential | High | Strong potential for lead capture via exhibitor, speaker, and buyer-targeted outreach, though public attendee lists are limited. |
| Apollo targeting potential | Very High | Clear industry, department, seniority, and title filters exist for food, retail, hospitality, and procurement roles. |
| Geographic targeting potential | High | Auckland concentration enables strong New Zealand targeting with upper North Island prioritization. |
| Best outreach approach | High-touch, category-led, sample-driven | Lead with category relevance, tasting/demo value, and supply-chain impact rather than generic event promotion. |
| Overall lead quality | High | Strong B2B buyer density, product discovery behavior, and commercial intent. |
| Best use case | Buyer list building and account targeting | Ideal for supplier prospecting, distributor recruitment, and retail/hospitality account development. |
| Limitations / risks | Medium | Current-year attendee lists, counts, and buyer names are not publicly confirmed in the provided content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Hospitality; Retail; Wholesale; Import & Export; Logistics & Supply Chain; Consumer Goods; Packaging & Containers; Business Supplies & Equipment | Focus on organizations most likely to buy, distribute, or specify show-relevant products. |
| Departments | Procurement; Purchasing; Supply Chain; Operations; Food & Beverage; Merchandising; Commercial; Product; Partnerships | Capture buying authority and operational influence. |
| Seniority | Manager; Director; VP; CXO; Owner; Partner; Head | Prioritize decision-makers with sourcing or budget authority. |
| Job titles | Procurement Manager, Buyer, Category Manager, Purchasing Manager, Supply Chain Manager, Operations Director, F&B Manager, Head Chef, Merchandise Manager, Commercial Manager | Match the event’s most commercial and operationally relevant personas. |
| Geography | New Zealand; Auckland; North Island; Australia (for supplier and distributor outreach) | Align outreach with the event’s strongest buyer and supplier markets. |
| Employee size | 11–50; 51–200; 201–500; 501–1000; 1000+ | Cover both independent operators and large multi-site buyers. |
| Keywords | foodservice, hospitality, grocery, wholesale, category management, procurement, catering, beverage, ingredients, supplier, distributor | Improve search relevance for buying organizations and trade channels. |
| Company type | Private company; public company; franchise operator; distributor; importer; retailer; government-adjacent institutional buyer | Target commercial buyers with actual purchasing responsibility. |
Suggested Apollo Search Logic: (procurement OR buyer OR “category manager” OR “purchasing manager” OR “supply chain manager” OR “F&B manager” OR “operations director”) AND (food OR beverage OR hospitality OR retail OR wholesale OR distributor OR importer) AND (New Zealand OR Auckland OR Australia).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Fine Food New Zealand Official Website | Official organizer / event website | Event name, dates, venue, city, trade-show positioning, sectors, seminar features, and location/times | Very High |
| Official website footer and site branding | Organizer attribution | Organizer identified as XPO Exhibitions Limited from official site content | High |
| Official website “Past Speakers” section | Agenda / historical speaker evidence | Confirmed examples of speaker organizations and event content themes | High |
| Official website exhibitor prospectus / visitor info references | Official event materials reference | Confirmed trade-only orientation and exhibitor interest pathway | High |
| Auckland Showgrounds | Venue reference | Venue name corroborated by official event content | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Fine Food New Zealand — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds