🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to FIEE Electrica — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
FIEE Electrica — Buyer & Attendance Research Brief
Event snapshot (from official source)
- Event name: FIEE - Feira Internacional da Indústria Elétrica, Eletrônica, Energia, Automação e Conectividade
- Dates: 14 to 17 September 2027
- Venue: São Paulo Expo Exhibition & Convention Center
- City & country: São Paulo, SP, Brazil (Água Funda, São Paulo - SP - Brazil)
- Core proposition: A business exhibition in Brazil showcasing equipment, products, solutions and trends in electrical/electronic installations—connecting multiple industry types.
Industry context & event type
FIEE is positioned as a long-running, business-focused, industry trade show (over 60 years) dedicated to electrical and electronic installations, and closely related domains including energy, industrial automation and connectivity/IoT. The event is designed to create negotiation and supplier-buyer discussions over four days, supported by recognized conference content via partnership with ABINEE (Brazilian Association of Electrical and Electronics Industries).
1️⃣ Who attends (BUYERS / ATTENDEES)
While FIEE welcomes industry professionals (free access is stated), the attendee mix is strongly shaped by the event theme: electrical and electronic installations across industries. The event explicitly notes that the show supports negotiation with “main buyers,” including:
- Engineers (likely electrical, automation/controls, energy systems, industrial engineering)
- IT professionals (likely industrial IT, network/security, OT connectivity, data/monitoring)
- Industrial technicians (likely installation, commissioning, maintenance, field engineering)
- Decision-makers in energy and automation projects (buyers for equipment, solutions, and integration services)
- Industry suppliers and brands (national and international exhibitors; buyers often meet them to evaluate technology, integration, and roadmaps)
For buyer-focused outreach, the most monetizable attendee roles (the types of people most likely to request vendor quotes, evaluate solutions, or influence procurement) are typically found among:
- Engineering leadership (Engineering Director/Manager, Head of Electrical Engineering, Head of Automation)
- Maintenance & Reliability leadership (Reliability/maintenance engineers, reliability managers)
- Operations & Plant technical managers (who sponsor upgrades for efficiency, automation and connectivity)
- Digital/IT-OT convergence leaders (industrial IT, network/telecom, cybersecurity/OT connectivity)
- Energy procurement & grid/utility engineering roles (if the buyer segments include generation/transmission/distribution)
- Project procurement / sourcing (procurement managers who buy CAPEX for electrification and industrial automation)
2️⃣ Where the show is happening + attendee geographic origin
Show location: São Paulo Expo Exhibition & Convention Center, Água Funda, São Paulo - SP, Brazil. São Paulo is Brazil’s largest industrial and corporate hub, which typically strengthens attendance from national buyers and project teams.
Attendee geographic origin (reliable, source-based framing): The official description emphasizes that the exhibition connects national and international industries (“national and international community” and national + international brands/exhibitors). Since the event page provides no exact attendee-by-region breakdown, the most reliable targeting statement is:
- Primary audience: Brazilian organizations with electrical/automation/energy projects and supply needs, with a strong concentration from the Southeast and especially São Paulo region.
- Secondary audience: Other Brazilian regions (North/Northeast/Central-West/South) due to the national relevance of energy, electrification and industrial automation.
- International exposure: International brands/exhibitors are present, and the event is positioned for a broader international industrial community, so international business visitors are plausible.
3️⃣ Audience reach (Local / National / Global)
Based on the event’s positioning and the “national and international community” framing, plus its focus on a wide set of electrical/energy/automation sectors across industries:
- Local: Yes—São Paulo-based engineering, industrial operations, and utility ecosystem stakeholders are strongly likely given the venue.
- National: Yes—FIEE is described as the business exhibition in Brazil dedicated to electrical/electronics installations and trends, with four dedicated days for negotiation with main buyers.
- Global: Partial to meaningful—brands “of national and international origin” participate; the event also signals international audience relevance, but the core framing remains Brazil-first.
4️⃣ Sample buyer company names (BUYERS ONLY) + websites
Below is a curated starting set of buyer-style organizations that commonly align with the FIEE themes: industrial electrification, power/energy infrastructure, industrial automation, electrical equipment procurement, and connectivity/IoT/OT integration. These are buyers (operators, utilities, industrial users, engineering & energy ecosystem companies), not exhibitor lists.
15–20 buyer samples (table)
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | WEG | https://www.weg.net | Head of Industrial Automation / Electrification Procurement / Digital Factory Program Lead | Strong alignment with industrial electrical equipment, drives/automation ecosystems, and energy efficiency themes frequently connected to electrification and connectivity. |
| 2 | Schneider Electric | https://www.se.com | Industrial Solutions Sales Director / OT Connectivity & Energy Management Lead / Electrification & Automation Program Manager | Direct fit for electrical distribution, energy management, automation, and connectivity/IoT initiatives across industries. |
| 3 | Siemens | https://www.siemens.com | VP/Director, Electrification & Digital Industries / Head of Automation Projects / OT Integration Lead | Buyer-relevant for industrial automation, energy systems, and digital/connected infrastructure projects that match the show’s core narrative. |
| 4 | ABB | https://new.abb.com | Grid & Industrial Automation Program Manager / Electrification Project Buyer / Head of Power & Automation Solutions | Typical alignment with power distribution, industrial electrification, automation, and reliability-driven upgrades. |
| 5 | Eaton | https://www.eaton.com | Energy Management Director / Critical Power Solutions Buyer / Automation & Controls Lead | Strong relevance to energy efficiency, electrical infrastructure modernization, and connectivity around power systems. |
| 6 | Prumo Logística (Port & Infrastructure operator) | https://www.prumologistica.com | Infrastructure Engineering Manager / Electrical Systems Lead / OT & Automation Program Owner | Large industrial/infra electricity use cases often require upgrades in electrical installations, automation and connected control—high fit for FIEE themes. |
| 7 | Petrobras (Energy operator) | https://www.petrobras.com.br | Electrical Engineering Manager / Reliability & Maintenance Systems Lead / Automation & Controls Buyer | Energy-heavy operator with frequent CAPEX cycles for electrification, industrial controls and connectivity/monitoring. |
| 8 | Eletrobras (Eletrobras group) | https://www.eletrobras.com | Power Systems Engineering Director / Substation & Grid Projects Buyer / Automation & Telemetry Lead | Alignment with energy infrastructure and grid-side initiatives that map to generation/transmission/distribution and automation. |
| 9 | ENGIE Brasil | https://www.engie.com.br | Energy Systems Engineering Manager / Grid & Automation Projects Lead / Electrification Program Owner | Energy portfolio operator likely aligned with modernizing electrical installations and connected energy operations. |
| 10 | CPFL Energia | https://www.cpfl.com.br | Distribution Automation Program Manager / Substation Modernization Buyer / Electrical Projects Lead | Strong fit for connectivity, automation and energy efficiency improvements across distribution networks. |
| 11 | Cemig | https://www.cemig.com.br | Smart Grid & Distribution Automation Manager / Electrical Networks Engineering Director | Utilities are core buyers for grid automation, telemetry/connectivity and electrification-related projects. |
| 12 | ISA CTEEP | https://www.isacteep.com.br | Transmission Projects Director / Electrical Networks Automation Lead / SCADA & Connectivity Manager | Transmission ecosystem typically drives demand for electrical installation modernization, automation and connected operations. |
| 13 | Alupar | https://www.alupar.com.br | Grid Projects Buyer / Electrification & Automation Lead / Electrical Engineering Manager | Power transmission and distribution-related organizations are natural buyers for equipment and automation solutions. |
| 14 | Petroquímica (Braskem) | https://www.braskem.com | Electrical Maintenance Manager / Industrial Automation Lead / OT Connectivity Manager | Large industrial complex buyers for electrification upgrades, automation, and connected monitoring/efficiency initiatives. |
| 15 | ArcelorMittal Brasil (Steel) | https://corporate.arcelormittal.com | Electrical Engineering Director / Plant Automation Buyer / Energy Efficiency Program Lead | High electrical load and automation needs make steel producers strong target buyers for electrical installations modernization. |
| 16 | Votorantim Cimentos (Cement) | https://www.votorantimcimentos.com.br | Electrical Systems Manager / Industrial Automation Lead / Predictive Maintenance Buyer | Cement plants require continuous upgrades in electrical installations, industrial controls, and energy efficiency—strong theme match. |
| 17 | Raízen (Energy + bioenergy) | https://www.razen.com.br | Industrial Electrical Engineering Manager / Automation Projects Buyer / Connected Operations Lead | Industrial energy operations commonly deploy automation and connected infrastructure, fitting the show’s connectivity/IoT direction. |
| 18 | Engenharia de Infraestrutura (Concessionaire/contractor category) | (Use your client’s target list) | Project Manager (Electrical/Automation) / Procurement Lead / Commissioning Lead | Major electrical installation integrators/contractors are often indirect but strong buyers for equipment and automation components. |
Top 5 best buyer samples to approach first: Schneider Electric, Siemens, ABB, Eaton, WEG. These are most likely to have internal teams focused on electrification/automation and energy management—exactly the areas the event is designed to showcase.
5️⃣ Job profiles, industries & event type
Best job profiles to target (roles that map to procurement influence)
- Electrical Engineering Manager / Director
- Automation & Controls Engineering Manager
- Industrial IT / OT Connectivity Lead
- Energy Management / Energy Efficiency Program Owner
- Reliability, Maintenance & Asset Management Leaders
- Smart Grid / Grid Automation Managers (where utility buyers are relevant)
- SCADA/Telemetry & Integration Leads
- Industrial Projects Procurement / Strategic Sourcing (CAPEX equipment & systems)
- Commissioning & Systems Integration Managers
- Field Operations Technical Managers
- IT Security / OT Cybersecurity roles (connected installations & IoT/monitoring)
Industries to emphasize (based on the event’s official positioning)
The event explicitly mentions multiple industries connected by electrical/electronic installations and “all types of industries,” with examples/themes including:
- Industrial automation
- Electrical industrial installations
- Energy value chain (generation/transmission/distribution/commercialization themes are referenced in the meta description)
- IoT and connectivity
- Infrastructure of networks (meta description)
Event type (how it should be categorized for research)
- Electrical/Power & Industrial Technology Trade Show
- Automation, Connectivity & IoT Business Expo
- Energy infrastructure solutions showcase
- Conference-supported content (Congress FIEE / content partnership with ABINEE)
6️⃣ Estimated attendance (expected total footfall)
The provided official website content does not include a numeric attendance forecast (expected footfall). To avoid guessing, we are returning the attendance estimate as unavailable from the official page text provided.
If you share last edition attendance metrics (or the exhibitor/visitor statistics), we can convert them into a more accurate forecast model for 2027.
7️⃣ Key focus areas & buyer engagement
FIEE’s official narrative highlights these buyer-relevant focus areas:
- Electrical & electronic installations equipment, products, and solutions
- Trends in installations for multiple industries
- Digital transformation in industry (supplier solutions that enable adoption)
- Energy efficiency initiatives supported by technology and modernization
- Connectivity (industrial connectivity)
- Automation (industrial automation and controls)
- IoT (connected operations and monitoring concepts)
- Engineering + IT + technician engagement to support negotiation cycles
Best buyer engagement approach (what to message to increase meetings): We should position our attendee/contacts data around the roles that evaluate electrification and automation upgrades: engineers leading electrical/automation projects, industrial IT/OT connectivity leaders, and procurement/sourcing decision-makers tied to CAPEX and modernization roadmaps.
8️⃣ Client-product fit note + required clarification (buyer list refinement)
To recommend the “best buyers” precisely for our client requirement, we need the client product context. Please share the client website URL (and ideally a 2–3 line description of what the product/service does: e.g., equipment type, software category, installation/commissioning scope, target buyer industry).
Once we have the client website, we will map:
- What part of the electrical/energy/automation value chain the client serves
- Which buyer role is the most likely decision-maker (engineering lead vs OT/IT lead vs procurement)
- Which industry verticals should be prioritized (utilities, industrial plants, energy operators, contractors/integrators)
- The most relevant titles and corresponding organization types for our buyer-only targeting
Provisional best-fit buyer categories (until we review your client website):
- Utilities & grid operators (for electrical infrastructure automation, telemetry, smart grid programs)
- Industrial manufacturers & heavy industry (for electrical installation modernization, automation, energy efficiency)
- Energy operators (for connected operations, industrial IT/OT, reliability and maintenance improvements)
- Industrial project procurement / sourcing (for CAPEX-driven equipment/system purchasing)
9️⃣ Suggested industries using the provided industry taxonomy
Using the provided industry list, the most relevant selections for FIEE are typically:
- Electrical/Electronic Manufacturing (equipment, panels, electronics, components)
- Industrial Automation (automation, controls, industrial integration)
- Mechanical or Industrial Engineering (system engineering, plant projects)
- Information Technology & Services (OT connectivity, industrial IT, integration platforms)
- Computer Software (if the client offers platforms, monitoring, asset management, SCADA-related software, IoT analytics)
- Telecommunications (industrial networks, connectivity infrastructure)
- Energy-related mapping (closest available options): Oil & Energy and Utilities
- Logistics & Supply Chain (for industrial logistics facilities where electrification and automation projects occur)
- Construction (electrical installations and infrastructure projects)
- Machinery (where electrification/controls are embedded into machinery and systems)
- Renewables & Environment (if solar/wind/energy transition buyers are part of the client coverage)
We will further refine these industries after we review the client website to align the taxonomy selection to the exact product category.
What we recommend as the next step
- Send us the client product website (URL).
- Confirm whether the client targets utilities, industrial plants, energy operators, or integrators/contractors.
- Confirm the preferred buyer persona: engineering, IT/OT, or procurement.
After that, we will produce a buyer-first short-list (15–20 starter companies) with tighter “Best Title to Target” alignment to your exact offering, using the event’s electrification/automation/connectivity themes.
Data sheet
FIEE Electrica – Event Attendee & Buyer Profile Analysis
Event Date: 14–17 September 2027
Location: São Paulo Expo, São Paulo, Brazil
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | FIEE – Feira Internacional da Indústria Elétrica, Eletrônica, Energia, Automação e Conectividade |
| Event Date | 14–17 September 2027 |
| Event Status | Upcoming |
| Venue | São Paulo Expo Exhibition & Convention Center |
| City | São Paulo |
| State / Region | São Paulo (SP) |
| Country | Brazil |
| Organizer | RX |
| Official Event Website | www.fiee.com.br/en-us.html |
| Event Type | Business trade show / exhibition / industry congress |
| Primary Category | Electric & Electronics |
| Secondary Applicable Categories | Industrial Engineering; IT & Technology; Power & Energy |
| Audience Reach | National with international exhibitor and supplier participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current edition; official site confirms date, venue, and market positioning, but no public current-year attendance total was provided in the supplied source text. |
| Main Purpose of Event | To connect suppliers of electrical, electronic, automation, energy, connectivity, and industrial technology solutions with industrial buyers, engineers, IT professionals, and technicians for business development, sourcing, and networking. |
About the Event
FIEE is Brazil’s leading business exhibition for electrical and electronic installations, automation, energy, connectivity, and industrial technology. The official event description positions it as the only business trade show in Brazil that brings together equipment, products, solutions, and trends serving multiple industries, with a strong emphasis on digital transformation, energy efficiency, IoT, and industrial modernization.
The event matters because it brings together technical and commercial decision-makers who influence procurement, specification, integration, and system upgrades across industrial sectors. Its market relevance is strongest for suppliers targeting industrial buyers, engineering teams, IT leaders, and operations stakeholders seeking automation, electrical infrastructure, power systems, and connected technology solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Industrial procurement and sourcing teams | Manufacturers, plants, utilities, system integrators | Specification, RFQ, vendor selection, contract negotiation | High-value audience for electrical, automation, and energy suppliers |
| Engineering and technical buyers | Industrial engineering teams, EPC firms, OEMs | Product evaluation, technical validation, design-in decisions | Critical for component, control, automation, and infrastructure vendors |
| IT and digital transformation leaders | Industrial enterprises, plants, smart factory programs | Technology selection for connectivity, data, OT/IT integration | Relevant for industrial software, connectivity, cybersecurity, and IoT suppliers |
| Operations and plant leadership | Factories, facilities, production sites, utilities | Operational improvement, uptime, energy efficiency, maintenance priorities | Strong fit for automation, power quality, controls, and efficiency solutions |
| Electrical contractors and integrators | Installers, panel builders, integrators, service providers | Product sourcing, project quoting, technical recommendation | Key channel audience for equipment and systems suppliers |
| Energy and utilities stakeholders | Utilities, distributed generation players, grid-related companies | Infrastructure and modernization decisions | Relevant for power, grid, automation, protection, and monitoring solutions |
| Distributors and wholesalers | Industrial distribution firms, electrical wholesalers | Channel purchasing, inventory planning, line-card expansion | Good for suppliers seeking channel growth and regional reach |
| Industry consultants and advisors | Automation consultants, industrial advisors, engineering consultants | Influence on technology recommendations and project scoping | Useful for solution awareness and demand generation |
| Media and trade press | Industrial publications, sector analysts, content creators | Influence through coverage, interviews, and editorial visibility | Supports brand exposure and event amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: São Paulo | High local attendance from industrial, technology, and procurement communities | Very High | Largest industrial and corporate hub in Brazil |
| Host state / region: São Paulo state / Southeast Brazil | Manufacturing, utilities, engineering, and distribution buyers | Very High | Dense concentration of industrial companies and decision-makers |
| Nearby business hubs | Campinas, ABC Paulista, Santos, Rio de Janeiro, Curitiba, Belo Horizonte | High | Strong corridor for industrial and logistics buying activity |
| National reach | Buyers from across Brazil | High | Official positioning indicates broad industrial relevance |
| International reach | International brands, distributors, and solution providers | Moderate to High | Official content notes national and international brands present |
| Trade corridors / industrial regions | Southeast manufacturing corridor; import/export and industrial distribution routes | High | Relevant for suppliers targeting industrial infrastructure and channel sales |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as a major Brazilian business exhibition serving industrial buyers from across the country. |
| Global | Secondary reach description | International brands and suppliers are part of the show environment, supporting cross-border trade and sourcing visibility. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Petrobras | Energy / industrial operator | Large industrial asset base with strong need for electrical, automation, and energy-efficiency solutions | petrobras.com.br | Procurement Manager, Engineering Manager, Maintenance Manager | Strong Market Fit, Attendance Not Confirmed |
| Vale | Mining / industrial operator | Mining operations require power systems, automation, industrial controls, and connectivity | vale.com | Category Manager, Sourcing Manager, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
| Eletrobras | Power utility / grid operator | High relevance for transmission, distribution, substations, monitoring, and automation | eletrobras.com | Director of Procurement, Power Systems Engineer, Asset Manager | Strong Market Fit, Attendance Not Confirmed |
| WEG | Industrial manufacturer | Major industrial player in motors, drives, automation, and electrical equipment | weg.net | Business Development Director, Procurement Lead, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Engie Brasil Energia | Energy operator | Energy infrastructure and industrial electrification needs align well with the event | engie.com.br | Operations Director, Procurement Manager, Energy Projects Manager | Strong Market Fit, Attendance Not Confirmed |
| CPFL Energia | Utility / energy company | Utility procurement and grid modernization are relevant buyer use cases | cpfl.com.br | Sourcing Manager, Grid Engineer, Procurement Specialist | Strong Market Fit, Attendance Not Confirmed |
| Siemens Brasil | Industrial technology supplier / integrator | Often active in automation, electrification, and industrial digitalization ecosystems | siemens.com/br | Plant Manager, Automation Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Schneider Electric Brasil | Electrical and automation solutions provider | Highly aligned with energy management, automation, and connected industrial systems | se.com/br | Director of Channels, Product Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| ABB Brasil | Industrial automation and electrification | Relevant for automation, robotics, electrical equipment, and digital operations | new.abb.com/br | Engineering Director, Procurement Lead, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Ambev | Large industrial / manufacturing buyer | Large plant network and automation demand make it a good fit for industrial suppliers | ambev.com.br | Procurement Director, Plant Engineering Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Votorantim | Industrial conglomerate | Industrial operations and energy usage create demand for equipment and modernization | votorantim.com | Sourcing Director, Industrial Projects Manager, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Embraer | Aerospace manufacturer | Advanced manufacturing, electronics, and automation use cases are relevant | embraer.com | Program Manager, Procurement Manager, Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Braskem | Chemical manufacturer | Process industries need electrification, automation, reliability, and energy management | braskem.com | Process Engineer, Procurement Manager, Maintenance Director | Strong Market Fit, Attendance Not Confirmed |
| Cemig | Utility / energy operator | Power infrastructure and electrical systems are directly relevant | cemig.com.br | Procurement Officer, Grid Operations Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Controls vendor strategy, major sourcing, and contract decisions for industrial and electrical purchases |
| 2 | Strategic Sourcing Manager / Category Manager | Procurement | Manager | Evaluates suppliers, prices, and specifications for electrical, automation, and infrastructure categories |
| 3 | Engineering Director / Industrial Engineering Manager | Engineering | Director / Manager | Influences technical requirements, integration standards, and design-in decisions |
| 4 | Automation Manager / Controls Engineer | Automation / Operations | Manager / Senior Individual Contributor | Key buyer for industrial automation, controls, sensors, and connected systems |
| 5 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Owns uptime, productivity, maintenance, and energy-efficiency priorities |
| 6 | CIO / IT Director / Digital Transformation Lead | IT / Digital | Executive / Director | Relevant for industrial connectivity, OT/IT integration, and data-driven operations |
| 7 | Facilities Director / Maintenance Director | Facilities / Maintenance | Director / Manager | Buys and specifies electrical infrastructure, reliability, and energy-management solutions |
| 8 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Influences sourcing, distribution, and inventory decisions for industrial equipment |
| 9 | Business Development Director / Channel Manager | Commercial / Partnerships | Director / Manager | Relevant for suppliers seeking distributors, integrators, or technology partners |
| 10 | Program Manager / Project Manager | Projects / PMO | Manager | Coordinates rollout of technology upgrades, plant expansions, and industrial modernization projects |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Electrical/Electronic Manufacturing | Core supply base for electrical and electronic products | Component, equipment, and systems sourcing |
| 2 | Industrial Automation | Direct alignment with automation and connectivity themes | Controls, sensors, drives, robotics, and integration sales |
| 3 | Machinery | Industrial buyers often source electrical and automation systems for machinery | OEM and equipment channel selling |
| 4 | Construction | Infrastructure, electrical installation, and facilities projects are relevant | Project-based bidding and specification sales |
| 5 | Logistics & Supply Chain | Distribution and inventory channels matter for industrial products | Wholesale, channel, and inventory-led sales |
| 6 | Information Technology & Services | Industrial digitalization, connectivity, and OT/IT convergence | Software, integration, cloud, and industrial data solutions |
| 7 | Oil & Energy | Energy efficiency, grid, and infrastructure solutions are central to the event | Power systems, automation, monitoring, and asset optimization |
| 8 | Utilities | Utility modernization and electrical infrastructure procurement | Grid, metering, protection, and automation sales |
| 9 | Wholesale | Channel partners and distributors are important at industrial trade shows | Reseller and distribution partnership development |
| 10 | Consumer Goods | Large manufacturing organizations often buy plant automation and electrical systems | Plant modernization and maintenance solutions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Confirmed unavailable | Official event website text supplied for verification | Use historical organizer releases or exhibitor prospectus when available for later refinement |
| Exhibitor count | Not publicly confirmed in supplied source text | Not confirmed | Organizer website | Exhibitor list page may provide a current figure if published |
| Buyer count | Not publicly confirmed | Not confirmed | Organizer website | The show emphasizes industrial buyers, but no formal count was supplied |
| Speaker count | Not publicly confirmed in supplied source text | Not confirmed | Organizer website / congress section | Congress agenda may publish current speaker totals |
| Historical attendance | Prior-year attendance not included in supplied source text | Not confirmed from provided material | Official event website | Historical figures should be added only from official organizer materials |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Automation | Need to improve productivity, uptime, and control | Live demos, technical consultations, engineering meetings | PLCs, drives, sensors, SCADA, robotics, control systems |
| Energy efficiency | Reduce energy consumption and operating costs | ROI-based discussions with plant and facility leaders | Monitoring, metering, power optimization, efficient drives |
| Digital transformation / IoT | Connect assets, capture data, enable remote monitoring | Solution selling to IT and operations teams | Industrial IoT platforms, connectivity, analytics, gateways |
| Electrical infrastructure | Upgrade distribution, protection, and reliability | Project specification meetings and product comparison | Switchgear, breakers, cabling, panels, transformers |
| Connectivity | Link production systems, devices, and networks | IT/OT alignment conversations and partner meetings | Industrial networking, edge devices, private wireless, gateways |
| Industrial maintenance | Reduce downtime and extend asset life | Maintenance planning and reliability engineering discussions | Condition monitoring, predictive maintenance, service contracts |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly built around industrial buyers in electrical, electronics, energy, automation, and connectivity. |
| Decision-maker availability | High | Official text references engineers, IT professionals, and industrial technicians; these roles often influence purchase decisions. |
| Data collection potential | Medium to High | Current attendee counts are not publicly confirmed in the supplied source, but exhibitor, agenda, and speaker data can support list-building if published. |
| Apollo targeting potential | Very High | Strong fit for industrial, energy, automation, manufacturing, and technology buyer lists. |
| Geographic targeting potential | High | Excellent for Brazil-wide targeting, especially São Paulo and Southeast industrial corridors. |
| Best outreach approach | Consultative technical outreach | Lead with uptime, efficiency, compliance, ROI, integration, and operational improvement. |
| Overall lead quality | Very High | Strong B2B event for industrial and technical lead generation. |
| Best use case | B2B attendee list building, exhibitor targeting, and sales prospecting | Well suited to account-based outreach and verticalized lead generation campaigns. |
| Limitations / risks | Current-year participation list not publicly confirmed in the supplied text | Buyer-company targeting should distinguish confirmed participants from market-fit prospects. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Electrical/Electronic Manufacturing, Industrial Automation, Machinery, Construction, Utilities, Oil & Energy, Information Technology & Services, Logistics & Supply Chain, Wholesale, Manufacturing | Match the event’s core industrial and technical buying audience |
| Departments | Procurement, Engineering, Operations, IT, Supply Chain, Maintenance, Facilities, Partnerships, Product | Capture both buyers and influencers |
| Seniority | Manager, Director, VP, CXO, Head, Owner, Principal | Prioritize decision-makers and budget holders |
| Job titles | Procurement Manager, Sourcing Manager, Engineering Director, Plant Manager, Automation Manager, IT Director, CIO, Operations Director, Facilities Director, Maintenance Director | Highly relevant titles for industrial purchasing and solution evaluation |
| Geography | Brazil; São Paulo; Southeast Brazil; Latin America | Align with host-market concentration and regional sourcing needs |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Capture both mid-market industrial buyers and large enterprise accounts |
| Keywords | automation, electrical, electrification, energy efficiency, industrial IoT, connectivity, OT/IT, smart factory, power systems, SCADA, drives, controls | Improve precision for event-relevant account discovery |
| Company type | Private, public, subsidiary, industrial operator, utility, integrator, distributor | Focus on real buying organizations and channel partners |
| Revenue range | Mid-market to enterprise revenue bands where available | Prioritize organizations with industrial budgets and active projects |
Suggested Apollo Search Logic: (electrical OR automation OR industrial IoT OR energy efficiency OR SCADA OR controls OR connectivity) AND (procurement OR sourcing OR engineering OR operations OR maintenance OR facilities OR IT) AND geography: Brazil or São Paulo. Prioritize manager-level and above contacts at industrial operators, utilities, manufacturers, distributors, and integrators.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FIEE official website | Official organizer source | Event name, date, venue, city, country, organizer, purpose, audience profile, and event positioning | High |
| RX corporate / organizer attribution on event site | Official organizer disclosure | Organizer identity and event ownership | High |
| São Paulo Expo information within official event text | Venue reference in organizer page | Venue name and address locality | High |
| Supplied official event text only | Primary source excerpt | Confirmed no publicly stated attendance total in the provided material | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to FIEE Electrica — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds