FeuerTrutz - Preventative Fire Protection
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About this event
FeuerTrutz – Preventive Fire Protection (International Trade Fair & Congress)
FeuerTrutz is an international trade fair with a congress dedicated to preventive fire protection. It is positioned as a central meeting point for the fire prevention industry, combining a trade fair format with an expert congress and supporting special areas. The event focuses on solutions across passive, active, and organizational fire protection, bringing together companies and professionals who develop, specify, install, maintain, and support fire safety measures.
Save the date (official)
- Dates: 16 – 17 June 2027
- Location: Nuremberg, Germany
What makes FeuerTrutz a strong industry gathering
FeuerTrutz is described as Europe’s first trade fair and congress that brings together preventive fire protection solutions under one umbrella. The program is designed to support learning, trend discovery, and face-to-face exchange—both in the exhibition halls and through the congress agenda.
Industry focus (what the event covers)
The event combines solutions for:
- Passive fire protection (e.g., building-related protection strategies and measures)
- Active fire protection (e.g., fire detection, alerting, and suppression systems)
- Organizational fire protection (e.g., procedures, preparedness, and operational approaches)
Format and supporting areas
FeuerTrutz is not only an exhibition—its structure also includes a congress and special program elements. Based on the official event description, the supporting format includes:
- Fire Protection Congress (organized by the RM Rudolf Müller Media GmbH & Co. KG)
- Special areas and supporting programme with a community and knowledge-exchange orientation
- Demonstrations including both indoor demonstrations and an outdoor demonstration area
- Additional features such as “FeuerTrutz Arena,” a “Forum by asecos academy,” and “ZUKUNFTSRAUM” (as referenced in the event navigation)
- Networking format referenced as “After Work”
- Optional exhibitor formats including joint stands and participation opportunities for start-ups and training institutes
Event partners (official)
The trade fair and congress are presented through collaboration between:
- NürnbergMesse (organizes the exhibition)
- RM Rudolf Müller Medien GmbH & Co. KG (organizes the Fire Protection Congress)
Who typically participates (buyer-relevant audience overview)
FeuerTrutz is focused on preventive fire protection professionals and industry decision-makers.
The most buyer-relevant groups generally include organizations involved in fire safety compliance, specification, project delivery, and long-term fire safety operations.
Buyer intent is strongly supported by the combination of:
- Product and solution discovery in the exhibition
- Congress-driven expert learning and decision support
- Demonstrations that show how solutions perform in real-world contexts
Note: The official page text provided does not include quantified attendance figures or a detailed breakdown of attendee geography. We will fill those sections in once we confirm the missing facts from the event’s published visitor/exhibitor statistics.
Business value we emphasize (based on the event positioning)
We recommend approaching FeuerTrutz as an industry solutions + compliance + knowledge event, not as a generic consumer show. Buyers come to evaluate technologies and services that reduce fire risk and improve preventive fire protection across facilities and infrastructure.
Estimated attendance (expected total footfall)
Not provided in the supplied official text. We will confirm the best available estimate from the event’s published visitor numbers for FeuerTrutz 2027 (or the latest published edition data).
Key focus areas & buyer engagement themes
- Preventive strategy alignment across passive, active, and organizational protection
- Supplier evaluation for products, systems, and services used in fire protection projects
- Technical knowledge exchange through the congress and specialized programme areas
- Demonstration-led assessments (indoor and outdoor demonstration formats referenced by the event)
- Networking within the preventive fire protection community (including “After Work”)
Industry categories most naturally aligned
FeuerTrutz fits especially well with organizations connected to the preventive fire protection supply chain and built-environment safety ecosystem. When we map it to an industry framework, the strongest logical matches typically include:
- Construction
- Building Materials
- Facilities Services
- Professional Training & Coaching (where training institutes and preparedness-related topics are relevant)
- Security & Investigations (where organizational/operational safety and protection frameworks overlap)
If needed, we can refine this mapping further based on the exact buyer organizations we identify for your campaign and your product specifics.
Data sheet
FeuerTrutz – Preventative Fire Protection – Event Attendee & Buyer Profile Analysis
Event Date: 16–17 June 2027
Location: Nuremberg, Germany
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | FeuerTrutz – International Trade Fair with Congress for Preventive Fire Protection |
| Event Date | 16–17 June 2027 |
| Event Status | Upcoming |
| Venue | NürnbergMesse / exhibition venue in Nuremberg |
| City | Nuremberg |
| State / Region | Bavaria |
| Country | Germany |
| Organizer | NürnbergMesse and RM Rudolf Müller Medien GmbH & Co. KG |
| Official Event Website | feuertrutz-messe.de |
| Event Type | International trade fair with congress |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Security & Defense; Industrial Engineering; Business Services |
| Audience Reach | Global, with strong DACH and wider European buyer reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed event date, city, organizer, and event format; attendance size not publicly confirmed. |
| Main Purpose of Event | To connect the preventive fire protection market around product sourcing, technical education, compliance, innovation, and business development across passive, active, and organizational fire protection. |
About the Event
FeuerTrutz is positioned as Europe’s first trade fair and congress dedicated to preventive fire protection. The event combines an exhibition and a specialist congress, bringing together solutions for passive, active, and organizational fire protection under one roof. The official positioning makes it a highly focused marketplace for manufacturers, system suppliers, planners, integrators, and fire-safety decision-makers.
The event matters because fire protection is a compliance-driven, specification-led sector where buying decisions are influenced by regulations, technical standards, building safety requirements, and lifecycle maintenance needs. FeuerTrutz is especially relevant for procurement teams, project managers, facility operators, consultants, public-sector buyers, and technical stakeholders seeking products, expertise, and partnerships for safer buildings and infrastructure.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Construction firms, facility operators, industrial sites, public institutions | Specification and purchasing approvals for fire-safety systems and services | High-value target for product, maintenance, and service contracts |
| Government buyers | Municipal authorities, state agencies, public buildings, transport operators | Tendering, compliance, and framework purchasing | Relevant for compliant systems, inspections, training, and retrofits |
| Corporate buyers | Enterprise real estate, manufacturing, logistics, and retail chains | Budget owners for safety upgrades and capex/opex programs | Strong fit for fire detection, suppression, alarms, and facility solutions |
| Facility management leaders | FM firms, property owners, commercial campuses, hospitals, schools | Operational responsibility for building safety and maintenance | Key audience for service providers, inspections, and retrofit vendors |
| Construction and design consultants | Architects, engineers, fire protection planners, code consultants | Influence product selection and technical specifications | Critical for early-stage product specification and project influence |
| Industrial plant operators | Factories, warehouses, process plants, energy sites | Safety, EHS, engineering, and maintenance decision support | Strong demand for suppression, detection, and compliance services |
| Fire protection contractors / integrators | Installers, service partners, commissioning firms, system integrators | Purchase components and partner with manufacturers | Important channel buyers and resellers |
| Insurance and risk professionals | Insurers, risk assessors, loss prevention consultants | Influence safety standards and mitigation priorities | Relevant for compliance-oriented messaging and risk reduction tools |
| Training and certification buyers | Academies, fire safety trainers, corporate L&D, associations | Purchase education, certification, and training programs | Useful for education, simulation, and workforce-development offerings |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Nuremberg | Local exhibitors, contractors, planners, facility teams | Medium | Convenient access for regional professionals and suppliers |
| Host state / region: Bavaria | Strong regional presence from construction, industrial, and public-sector buyers | High | Bavaria has dense industrial, logistics, and public infrastructure demand |
| Nearby business hubs | Munich, Erlangen, Fürth, Ingolstadt, Stuttgart corridor | High | Industrial and engineering buyers can travel in for one-day attendance |
| National reach | Germany-wide fire protection and building-safety stakeholders | High | Trade fair plus congress format supports national buyer attendance |
| International reach | DACH, Benelux, Central Europe, wider EU fire-safety market | Medium to High | Official positioning as an international trade fair supports cross-border visitor flow |
| Trade corridors | Central European construction, logistics, and industrial corridors | Medium | Relevant for distribution, manufacturing, and specification-driven buyers |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary reach classification | The event is explicitly positioned as an international trade fair with congress, making it suitable for cross-border supplier discovery and buyer outreach. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Deutsche Bahn AG | Transport operator / public infrastructure owner | Large-scale rail facilities require fire detection, suppression, evacuation, and compliance solutions. | db.de | Head of Procurement, Facility Manager, Safety Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Fraport AG | Airport operator | Airports are complex, high-compliance environments with ongoing fire-safety procurement needs. | fraport.com | Head of Asset Management, Procurement Manager, Fire Safety Engineer, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Munich Airport | Airport operator | Critical infrastructure buyer for fire protection systems, maintenance, and emergency readiness. | munich-airport.com | Procurement Lead, Facility Services Manager, Safety Compliance Manager, Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Siemens AG | Industrial / technology enterprise | Large facilities and industrial operations require advanced fire protection and compliance oversight. | siemens.com | Global Procurement, EHS Manager, Facilities Director, Site Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| BMW Group | Automotive manufacturer | Manufacturing plants and logistics facilities need robust fire-safety systems and maintenance. | bmwgroup.com | Procurement Director, Plant Engineering Manager, EHS Director, Facility Manager | Strong Market Fit, Attendance Not Confirmed |
| BASF SE | Chemical / process industry | High-risk process environments create strong demand for specialized fire protection and compliance solutions. | basf.com | Category Manager, EHS Lead, Plant Manager, Fire Protection Engineer | Strong Market Fit, Attendance Not Confirmed |
| Deutsche Post DHL Group | Logistics operator | Warehouses and logistics hubs are major buyers of detection, suppression, and inspection services. | dhl.com | Operations Director, Facility Manager, Procurement Manager, Safety Officer | Strong Market Fit, Attendance Not Confirmed |
| BAM Deutschland AG | Construction and engineering group | Construction buyers and project teams influence fire safety specification and product selection. | bam.de | Project Director, Procurement Lead, Technical Manager, HSE Manager | Strong Market Fit, Attendance Not Confirmed |
| SAP SE | Technology enterprise with large facilities footprint | Campus and office infrastructure require safety systems, compliance, and facilities procurement. | sap.com | Procurement Manager, Facilities Director, Workplace Services Lead, Risk Manager | Strong Market Fit, Attendance Not Confirmed |
| Fraunhofer-Gesellschaft | Research organization | Research labs and technical facilities often need specialized fire safety and building protection solutions. | fraunhofer.de | Laboratory Manager, Procurement Officer, Facilities Manager, Safety Officer | Strong Market Fit, Attendance Not Confirmed |
| Charité – Universitätsmedizin Berlin | Hospital / public healthcare operator | Healthcare facilities have strict fire safety, evacuation, and maintenance requirements. | charite.de | Procurement Lead, Technical Operations Manager, Facility Director, Safety Compliance Officer | Strong Market Fit, Attendance Not Confirmed |
| DB InfraGO AG | Rail infrastructure operator | Stations, tunnels, and infrastructure assets are major fire protection and safety buyers. | dbinfrago.com | Infrastructure Procurement, Safety Engineering, Asset Manager, Operations Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-Level / VP | Owns major supplier and sourcing decisions for safety-related categories. |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement | Director / Manager | Evaluates suppliers, negotiates terms, and manages RFQs and framework agreements. |
| 3 | Fire Safety Engineer / Fire Protection Planner | Engineering / Compliance | Specialist / Manager | Specifies systems, reviews technical compatibility, and supports regulatory compliance. |
| 4 | Facilities Director / Head of Facilities | Facilities / Real Estate | Director / Head | Owns building safety, maintenance, upgrades, and service contracting. |
| 5 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Responsible for site risk reduction, uptime, and operational safety investments. |
| 6 | EHS / HSE Manager | Health, Safety & Environment | Manager / Senior Manager | Influences fire prevention, workplace safety, audits, and incident mitigation. |
| 7 | Project Director / Construction Project Manager | Project Delivery | Director / Manager | Specifies fire protection in new-build and retrofit projects. |
| 8 | Public Sector Contracting Officer / Tender Manager | Procurement / Public Tendering | Manager / Officer | Handles compliant purchasing and public procurement frameworks. |
| 9 | Subcontracts Manager / Capture Manager | Commercial / Project Delivery | Manager | Important for integrators, primes, and suppliers selling into large project ecosystems. |
| 10 | Technical Sales Director / Partnerships Director | Business Development | Director / Senior Manager | Drives channel partnerships, specification wins, and product adoption. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Core market for fire-safe building design, retrofit, and compliance. | Contractors, project teams, and specifiers |
| 2 | Mechanical or Industrial Engineering | Fire safety systems often require engineering-led evaluation. | Technical evaluators and solution designers |
| 3 | Facilities Services | Facilities teams own inspections, maintenance, and upgrades. | FM buyers and service contract owners |
| 4 | Government Administration | Public-sector buyers for schools, transport, civic, and safety assets. | Tendering and compliance-led procurement |
| 5 | Logistics & Supply Chain | Warehouses and distribution centers are major fire-risk environments. | Warehouse operators and distribution networks |
| 6 | Industrial Automation | Industrial plants need integrated detection, suppression, and monitoring. | Factory automation and safety systems |
| 7 | Security & Investigations | Building security and emergency protection often overlap. | Integrated safety and security providers |
| 8 | Environmental Services | Sustainability, smoke management, and compliance reporting can be relevant. | Compliance, consulting, and remediation firms |
| 9 | Facilities Services | Recurring service and maintenance buyers are highly relevant. | Inspection, servicing, and maintenance contracts |
| 10 | Wholesale | Distributors and wholesalers can be channel partners for fire protection products. | Distribution partnerships and resellers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer website does not publish a current verified attendance figure in the provided content | Use organizer update or post-event report for final list-building planning |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Not stated in provided official text | Check exhibitor directory or exhibitor prospectus when available |
| Buyer count | Not publicly confirmed | Unconfirmed | No official current-year buyer list in provided content | Buyer-side attendee list sales require direct verification |
| Speaker count | Not publicly confirmed | Unconfirmed | Congress and supporting-programme content confirmed, but count not published in provided text | Speaker list should be reviewed once live |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor total stated in provided text | Track sponsor logos on the official site for account targeting |
| Historical attendance | Prior-year participation evidence available on the official website, but no verified attendance figure supplied here | Historical / prior-year evidence | Official site messaging references 2026 as a successful event | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Preventive fire protection | Reduce risk before incidents occur | Consultative demos and code-driven solution mapping | Detection, suppression, compartmentation, and signage systems |
| Passive fire protection | Protect building fabric and containment | Specification-led outreach to planners and contractors | Fire stopping, coatings, doors, barriers |
| Active fire protection | Detect and suppress incidents quickly | Product comparisons and lifecycle service discussions | Alarm, sprinkler, smoke control, suppression systems |
| Organizational fire protection | Policies, training, and emergency planning | Training and audit-focused meetings | Training, compliance software, drills, and documentation tools |
| Compliance and standards | Meet regulatory requirements and certification standards | Code expertise and certification-based selling | Compliance consulting, testing, inspection, certification |
| Retrofit and modernization | Upgrade aging buildings and systems | ROI and risk-reduction messaging for existing assets | Retrofit packages, audits, and replacement systems |
| Industrial safety | Protect high-risk production and storage sites | Site-based conversations with engineering and EHS teams | Explosion protection, suppression, monitoring, alarms |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is narrowly focused on preventive fire protection, attracting technical and procurement stakeholders with direct purchase intent. |
| Decision-maker availability | High | The trade fair plus congress format typically draws managers, engineers, planners, and commercial decision-makers. |
| Data collection potential | High | Strong prospects for speaker, exhibitor, sponsor, and partner research once the current directory is live. |
| Apollo targeting potential | Very High | Clear fit for construction, facilities, engineering, public sector, logistics, and industrial buyer profiles. |
| Geographic targeting potential | High | Strong focus on Germany, DACH, and nearby European markets with clear regional buyer concentration. |
| Best outreach approach | High-touch email + LinkedIn + pre-event meeting requests | Lead with compliance, risk reduction, and operational uptime rather than generic product messaging. |
| Overall lead quality | High | A strong event for qualified B2B lead generation in regulated, specification-driven buying environments. |
| Best use case | Attendee profiling, buyer list building, exhibitor target discovery, and appointment setting | Useful for suppliers selling into construction, FM, industrial safety, and compliance markets. |
| Limitations / risks | No public current-year attendance count in provided source text | Buyer list accuracy depends on future official exhibitor, speaker, and registration releases. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Construction; Mechanical or Industrial Engineering; Facilities Services; Government Administration; Logistics & Supply Chain; Industrial Automation; Security & Investigations; Environmental Services; Transportation/Trucking/Railroad; Education Management | Target the most relevant buyer organizations and influencers for fire protection solutions. |
| Departments | Procurement; Operations; Facilities; Engineering; EHS/HSE; Construction; Asset Management; Risk Management | Reach buyers with budget, specification, or operational influence. |
| Seniority | Manager; Director; VP; CXO; Head of; Senior Manager | Prioritize decision-makers and budget holders. |
| Job titles | Procurement Manager, Head of Facilities, Fire Safety Engineer, EHS Manager, Operations Director, Technical Director, Asset Manager, Project Manager, Safety Officer, Category Manager | High-intent contact list for event outreach and appointment setting. |
| Geography | Germany; Austria; Switzerland; Benelux; Poland; Czech Republic; France; Italy | Match the event’s regional draw and cross-border buyer base. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Covers mid-market service buyers and enterprise asset owners. |
| Keywords | fire protection, fire safety, building safety, sprinkler, smoke control, fire alarm, suppression, EHS, facilities management, compliance, evacuation | Sharpens lead quality for event-specific targeting. |
| Company type | Private; Public; Government-owned; Educational; Nonprofit where relevant | Covers procurement-heavy and infrastructure-heavy buyer organizations. |
Suggested Apollo Search Logic: (fire protection OR fire safety OR facilities OR EHS OR building safety OR sprinkler OR smoke control OR suppression) AND (procurement OR facilities OR engineering OR operations OR asset management OR risk) AND geography:(Germany OR Austria OR Switzerland OR Benelux)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FeuerTrutz Official Website | Official organizer / event website | Event name, international trade fair + congress format, dates, city, organizer structure, supporting programme, and 2027 positioning | Very High |
| NürnbergMesse | Organizer website | Organizer identity and trade fair context | High |
| NürnbergMesse Venue Information | Venue website | Venue and host-city context for Nuremberg trade fair operations | High |
| RM Rudolf Müller Medien GmbH & Co. KG | Co-organizer / publisher website | Congress and specialist media involvement | High |
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Tell us your work email and our AI instantly builds a buyer list matched to FeuerTrutz - Preventative Fire Protection — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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