About this event

FelineVMA Annual Conference (2026) — Deep Buyer & Attendee Research Description

Event Snapshot (from official source)

• Event name: 2026 FelineVMA Annual Conference
• Dates: September 24–27, 2026
• Location: Fort Lauderdale, FL, United States
• Conference theme: “Whiskers and Wisdom: Senior Care, Endocrinology, Infectious Disease, & Latest Feline Innovations”
• Organizing association: FelineVMA (formerly the AAFP)
• Target audience (stated broadly): veterinary professionals

1️⃣ Who Attends (Buyers / Attendees)

This conference is positioned as an educational and professional learning event for feline-focused veterinary care. Because the official page emphasizes “veterinary professionals,” the attendees are expected to be a mix of clinical leaders, practicing clinicians, and supporting veterinary staff who are responsible for feline patient care decisions, clinical purchasing/selection of products, and adoption of treatment protocols.

Primary attendee groups (what we should treat as the “buyer ecosystem”)

• Veterinary clinicians focused on cats (core clinical decision-makers): These attendees influence treatment planning and often shape what veterinary products and services become “standard” in their practices.
• Veterinary practice leadership: Practice owners/partners/medical directors and practice managers who decide budgets, vendor relationships, and where to invest in continuing education and tools.
• Veterinary technicians and veterinary support staff: Techs frequently attend educational content, and they often serve as practical adopters for clinic workflow tools (testing, handling protocols, senior care routines, etc.).
• Cat health specialists and educators: Individuals coming specifically to learn about senior care, endocrinology, infectious disease, and clinical innovations.
• Industry partners, exhibitors, and sponsors (commercial buyers/influencers): Any company aligned with feline health solutions can sponsor or participate, and these teams typically include category marketing, sales, medical affairs, and partnership managers.

Why these are “buyers” even in an education-first event

In vet education events, many attendees are not “buyers” in the immediate procurement sense. However, they are clinical influencers, protocol adopters, and vendor relationship evaluators. For attendee-list research and targeted outreach, the most monetizable buyer segments typically include:

• Practice owners/leadership (budget authority and vendor selection)
• Medical directors/clinical directors (protocol standardization)
• Category owners in organizations (e.g., medical affairs, clinician education, specialty sales)
• Veterinary educators and specialist teams (high credibility and higher conversion for clinical products)

2️⃣ Where the show is happening + attendee geographic origin

Venue city/state: Fort Lauderdale, FL (United States).
The official page clearly states the conference will be held in Fort Lauderdale, FL, but it does not provide attendance origins (state/country breakdown).

What we can reliably conclude

• Primary geographic expectation: United States veterinary professionals.
• Likely travel behavior: Many attendees will come from nearby states in the region (Southeast/Atlantic coast) and then from across the country for specialized feline-focused content.
• International attendees: The official page does not state international participation, so we should not claim a specific share of international origin.

Geographic targeting approach for outreach

• Best practice targeting: prioritize “US-based” lists first.
• Higher intent sub-targeting: if the client product is US-regulated (common in vet pharma and devices), focus on clinics and organizations where US product usage is expected.
• For global products: we can still use the same list strategy, but it should be confirmed by client website requirements.

3️⃣ Audience Reach (Local / National / Global)

The official page does not provide audience reach classification (local vs national vs global). Based on the event being an annual conference for a specialized feline medicine association, the realistic expectation is a national reach within the United States, with possible limited international attendance. However, since the official page does not state it, we will treat this as an assumption for planning rather than a confirmed fact.

Working outreach stance: “Primarily national (US) with potential additional international interest.”

4️⃣ Sample Buyer Company Names (BUYERS ONLY) + Websites

The official page does not list exhibitors/sponsors or provide a buyer/company roster. Therefore, the following is a buyer-fit prospect list (companies whose teams commonly purchase, market, or commercially support veterinary products and services aligned with feline care). These should be validated against your client requirements and the exact targeting criteria you will use in your prospecting workflow.

Important: We should confirm the client’s website and product category to ensure the “best buyers” align with what they actually sell (pharmaceuticals, devices, diagnostics, nutrition, wellness programs, education services, etc.).

5️⃣ Job Profiles, Industries & Event Type

Best job profiles to target (buyer and influencer roles)

• Medical Director / Clinical Director (protocol and standard-of-care influence)
• Practice Owner / Veterinarian Partner (budget authority and vendor selection)
• Veterinary Surgeon / Veterinarian (Feline-focused) (high credibility for adoption of cat-specific products)
• Veterinary Technician Supervisor (workflow adoption and practical uptake)
• Practice Manager / Operations Manager (purchasing coordination and service selection)
• Medical Affairs Manager (evidence-based education and clinical adoption)
• Key Account Manager (Veterinary) (relationship and purchasing influence)
• National Sales Manager (Companion Animal) (vendor and channel planning)
• Training / Professional Education Manager (event participation and educational programming)

Industries that best match this event (mapped to your Apollo-style industry list)

Because this is feline medicine education, the strongest matches typically come from:

• Health, Wellness & Fitness (when positioned as companion animal wellness and preventive care)
• Hospital & Health Care (clinical ecosystem positioning)
• Medical Devices (diagnostics, testing tools, treatment technologies)
• Pharmaceuticals (therapeutics for endocrinology, infectious disease, senior care)
• Biotechnology (advanced diagnostics and biologics)
• Research (evidence generation, clinical study support)
• Events Services (conference organizers, exhibit services, sponsorship management)
• Professional Training & Coaching (education programs for veterinary professionals)
• Packaging & Containers (only if the client sells branded packaging or medical supply logistics)
• Logistics & Supply Chain (distribution partners and supply operations, if relevant)

The exact Apollo industry selections should be finalized only after we review the client product website (Point 8 below), because the best-matching industries depend heavily on whether the product is pharma, devices, diagnostics, nutrition, or education services.

Event type classification

• Veterinary medical education conference
• Specialty track event (senior care, endocrinology, infectious disease, innovations)
• Clinical continuing education and professional networking

6️⃣ Estimated attendance (expected total footfall)

The official page content provided does not include a stated expected attendance/footfall number. Per your requirement to rely on reliably known facts, we are leaving this as unconfirmed until you share any official attendance estimates (or we pull them from additional event pages).

Estimated attendance: (Not provided on the supplied official page content.)

7️⃣ Key focus areas & buyer engagement

The conference theme is explicitly: “Whiskers and Wisdom: Senior Care, Endocrinology, Infectious Disease, & Latest Feline Innovations.” This theme strongly shapes what products and services will be most relevant for attendee engagement.

Key focus areas (how buyers should be messaged)

• Senior care: demand for preventive screening, monitoring tools, treatment plans, and patient outcome education.
• Endocrinology: high relevance for therapeutics, diagnostic testing, and evidence-based protocol education.
• Infectious disease: high relevance for diagnostics, therapeutics, and clinical management solutions.
• Latest feline innovations: adoption-focused messaging for new technologies, improved workflows, and cat-specific care approaches.

Buyer engagement plays (what outreach should emphasize)

• Clinical outcomes + feline specificity: “Cat-focused evidence” and “feline-tailored protocols.”
• Education alignment: “Continuing education credibility” (medical affairs / training alignment).
• Practical implementation: focus on workflow fit for clinics (testing process, handling protocols, follow-up scheduling).
• Decision support: tools and resources that help practices standardize treatment of senior, endocrine, and infectious cases.

8️⃣ Client-product fit note (required): Ask for the client website, then recommend the best buyers

To identify the best buyers based on the client’s requirements, we need to review the client website and confirm:

• What the client sells (product/service category)
• Who the client sells to (veterinary clinics, distributors, hospitals, individual practitioners, etc.)
• Whether the client sells companion-animal only or also other species
• Any geographic/regulatory constraints (US-only, state-level, etc.)
• Which event moments matter (exhibitor-style leads vs clinician-influencer leads vs medical education leads)

Please share the client website URL. After we review it, we will produce a final “Best Buyer” shortlist (highest-priority company targets) and the corresponding best job titles/industries to extract from the attendee dataset for this specific event.

Until that website is provided, the table below is a buyer-fit starter set aligned with the conference theme (feline senior care, endocrinology, infectious disease, innovations).

9️⃣ Suggested industries (from your Apollo industry list)

Based on the conference theme and the typical commercial ecosystem around feline medicine, the best Apollo-style industry filters to test first are:

• Pharmaceuticals
• Medical Devices
• Biotechnology
• Health, Wellness & Fitness
• Hospital & Health Care
• Research
• Professional Training & Coaching
• Events Services
• Logistics & Supply Chain (only if the client is supply/distribution related)
• Packaging & Containers (only if the client’s offer is packaging/dispensing for veterinary products)

Buyer-Fit Sample Prospect Table (15–20 BUYERS)

These are company-only examples (no attendee names). Websites are included for mapping, verification, and outreach workflows. If the client product category differs, we will re-rank priorities after we review the client website.

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Zoetis	zoetis.com	Veterinary Medical Affairs Manager / Companion Animal Medical Director	Strong presence in veterinary therapeutics and clinical education; aligns well with senior care, infectious disease, and endocrinology-focused solutions.
2	Elanco	elanco.com	Companion Animal Sales Director / Key Account Manager (Veterinary)	Companion animal category teams typically engage clinicians and practices; theme alignment supports targeted outreach.
3	Bayer Animal Health	bayer.com	Veterinary Portfolio Manager / Companion Animal Product Manager	Broad veterinary portfolio and evidence-based messaging that can map to feline preventive and treatment ecosystems.
4	Merck Animal Health	merck-animal-health.com	Medical Affairs Manager / Veterinary Therapeutics Marketing Lead	Veterinary therapeutics and clinical support align with infectious disease and endocrine-care solution positioning.
5	Idexx Laboratories	idexx.com	Diagnostic Sales Manager / Veterinary Diagnostics Territory Manager	Diagnostics are central for endocrine and infectious disease management; strong fit for clinician workflow and testing relevance.
6	Hills Pet Nutrition	hillsvet.com	Veterinary Channel Marketing Manager / Practice Growth Lead	Nutrition is heavily linked to senior care management; feline-specific programs can convert with practice-focused messaging.
7	Royal Canin	royalcanin.com	Veterinary Nutrition Manager / Clinical Marketing Manager	Feline diet management and disease-support positioning are strong for senior and chronic-care education.
8	Boehringer Ingelheim (Animal Health)	boehringer-ingelheim.com	Companion Animal Medical Affairs / Veterinary Marketing Director	Animal-health clinical messaging and evidence-based programs can match infectious disease themes.
9	Virbac	virbac.com	Veterinary Medical Advisor / Companion Animal Sales Director	Veterinary therapeutics and clinician engagement teams fit well for conference theme-driven outreach.
10	Ceva Animal Health	ceva.com	Veterinary Business Unit Manager / Medical Affairs Director	Strong veterinary portfolio and clinical-adoption approach aligns with infectious disease and innovative care pathways.
11	Vetoquinol	vetoquinol.com	Veterinary Product Manager / Key Account Manager (Clinic & Hospital)	Specialty veterinary products often map to chronic care; feline endocrine/senior care positioning is likely relevant.
12	Abaxis	abaxis.com	Diagnostic Sales Manager / Point-of-Care Solutions Lead	Point-of-care diagnostics can support faster endocrine and infectious disease workups in clinic settings.
13	Thermo Fisher Scientific (Veterinary/Diagnostics)	thermofisher.com	Clinical Diagnostics Marketing Lead / Veterinary Segment Manager	Diagnostics capability and research support can align with “latest innovations” and evidence-based clinical decision support.
14	Zoetis Partner (Professional Education Programs)	zoetis.com	Professional Education Manager / Veterinary Training Program Lead	If the client supports education content, medical education leaders are high-conversion for conference-aligned outreach.
15	Amgen (Animal/Companion Adjacent via Partnerships)	amgen.com	Partnerships Manager / Medical Affairs Partnerships Lead	Only relevant if the client’s offering relates to specialty therapies or partnership-based clinical innovation adoption.
16	Masimo (Monitoring/Clinical Tech via Vet Channels)	masimo.com	Clinical Solutions Manager / Sales Director (Healthcare Technology)	If the client’s product is monitoring or clinical tech, “senior care” and improved clinical outcomes are strong hooks.
17	Carestream / Imaging Ecosystem (Vet-adjacent)	carestream.com	Imaging Solutions Sales Manager / Veterinary Channel Lead	If the client offers imaging or diagnostic workflow improvements, it can connect to innovation and senior care management.
18	CVS Health / Specialty Services (Vet-adjacent programs)	cvshealth.com	Partnerships Director / Clinical Program Manager	Only appropriate if the client provides healthcare services, specialty access programs, or clinically aligned patient-support solutions.
19	Neighborhood Veterinary Labs (example of diagnostics services)	(to be confirmed)	Director of Business Development / Veterinary Lab Partnerships Manager	Some diagnostic services sell by partnering with practices; relevant only if client is a lab/service provider (needs confirmation).
20	Vet-tech / Clinical Education Platforms (example category)	(to be confirmed)	Partnerships Manager / Professional Education Director	If the client offers training, continuing education content, or certification pathways, education leaders become core buyers.

Recommended “Top First Sends” (conditional on client website)

Until the client website is reviewed, the safest high-fit buyer category to prioritize (given the theme) is: veterinary therapeutics, veterinary diagnostics, and feline nutrition/clinical marketing.

• Priority starters: Zoetis, IDEXX Laboratories, Zoetis-style professional education managers, Hills Veterinary, Royal Canin, Elanco/CEVA/Merck Animal Health, Abaxis.

Next Step (so we can produce the “best buyers” for your exact requirement)

Please share the client website URL and tell us which of the following best describes the client offer:

• Veterinary pharmaceuticals / therapeutics
• Diagnostics / medical devices
• Nutrition / supplements
• Clinical education / software / training services
• Other (please specify)

Once we have that, we will:

• Re-rank the buyer companies above into a final “Best Buyer” list (15–25 buyers)
• Map the best Apollo industries precisely to the client offer
• Provide the best job titles to target for this specific event theme (senior care, endocrinology, infectious disease, innovations)
• Align outreach messaging angles to the client’s clinical category