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About this event
FastighetsMassan — Event Research & Buyer Targeting Summary
Event Overview
FastighetsMassan is a real estate focused event in Sweden, typically structured around property management, facility and building operations, and the commercial and operational needs of property owners and managers. The event brings together decision-makers from the real estate industry with solution providers covering everything from property operations and maintenance to service partners and technology-adjacent offerings that support day-to-day building performance.
Industry context: Real Estate, Property Management, Building Services, Facilities Operations, Maintenance & Technical Services, and Related Procurement/Operations workflows.
1️⃣ Who Attends (BUYERS / ATTENDEES)
FastighetsMassan is best understood as a buyer-and-operator event rather than a consumer-only exhibition. The “buyers” are usually people who influence or directly own property operations budgets, vendor selection, and building improvement roadmaps.
Primary attendee groups (buyer-side)
- Property Owners & Investment Operators: Owners, investors, and asset-level decision-makers who oversee portfolios.
- Property/Asset Managers: Responsible for performance, tenant satisfaction, operational efficiency, and vendor coordination.
- Facility Management Leaders: Facility managers and operations managers who manage building services, maintenance schedules, and service delivery.
- Technical Managers (FM/Engineering): Teams overseeing building systems, lifecycle maintenance, and technical standards.
- Procurement / Category Managers (where present): Individuals who manage supplier frameworks, bids, and contracts.
- ESG/Sustainability & Energy Roles: Sustainability managers and energy coordinators focusing on building efficiency, decarbonization, and compliance.
- Service Providers & Contractors (often co-attendee): Exhibiting partners and subcontractors who demonstrate capabilities to property operators.
Why these are strong buyer profiles
The event theme aligns closely with “operational readiness” needs: keeping buildings safe, efficient, compliant, and cost-effective. That makes the buyer base especially relevant for vendors selling solutions tied to maintenance, property operations, building performance, and improvement programs.
2️⃣ Where the Show Is Happening + Attendee Geographic Origin
FastighetsMassan is held in Sweden (city/venue depends on the specific edition/year). Because it is a domestic industry event, the attendee base is typically anchored in the Nordics and Sweden.
Expected geographic origin patterns
- Primary: Sweden-based property owners, operators, and facility management organizations.
- Secondary: Cross-regional representation across Swedish cities (often reflecting where major property portfolios and corporate headquarters are located).
- International/guest participation (selectively): Some international solution providers may attend, typically those with established Nordic operations or active Swedish customer bases.
Best geographic targeting for buyer lists: Sweden-first, with emphasis on major metropolitan areas (where portfolio density and corporate property teams concentrate).
3️⃣ Audience Reach (Local / National / Global)
FastighetsMassan should be treated primarily as a National (Sweden) reach event with additional regional depth from the host area. The exhibition environment is usually strong for meeting relevant operators quickly because many buyers and operators attend within their operational network.
- Local: Strong presence from the host city region
- National: Expected participation from multiple Swedish regions and portfolio organizations
- Global: Typically limited compared to international real estate mega-fairs, but present via visiting technology/service providers
4️⃣ Sample Buyer Company Names + Websites
Below are sample buyer-style targets that fit FastighetsMassan’s real estate & property operations ecosystem. Since the exact exhibitor roster and confirmed attendee lists vary by edition, these are provided as a practical starting set for buyer research and outreach.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Victoriahem | https://www.victoriahem.se/ | Förvaltningschef / Property Management Director | Large residential operator with direct ownership of maintenance and property performance priorities, making them a strong fit for operational improvement solutions. |
| 2 | Stockholmshem | https://www.stockholmshem.se/ | Fastighetschef / Facility & Property Operations Lead | Strong Sweden-based property management relevance; typical decision-maker for building operations and service partner selection. |
| 3 | Familjebostäder | https://www.familjebostader.se/ | Driftschef / Operations Manager | Property operator where “day-to-day” building services and vendor coordination are central—aligned with event themes. |
| 4 | Besqab | https://www.besqab.se/ | Projektledare / Asset & Technical Project Owner | Real estate developer/operator profile; relevant for building lifecycle planning, technical partner selection, and operational handover needs. |
| 5 | JM | https://www.jm.se/ | Technical Manager / Building Systems Lead | Strong fit for building systems, efficiency, and lifecycle coordination—where technical leadership participates in operational decisions. |
| 6 | Heimstaden | https://www.heimstaden.com/ | Asset Manager / Head of Property Operations | Large Nordic residential owner-operator; portfolio scale increases demand for operational optimization and service vendor partnerships. |
| 7 | Stena Fastigheter | https://www.stenafastigheter.se/ | Property Manager / Drifts- och Underhållsansvarig | Active property owner; typically involved in maintenance strategy, lifecycle decisions, and efficiency upgrades. |
| 8 | Akelius | https://www.akelius.com/ | Ops & Maintenance Leadership / Property Operations Director | Portfolio operator with structured property operations—strong buyer fit for vendors supporting service delivery and performance. |
| 9 | Wihlborgs | https://www.wihlborgs.se/ | Teknisk Förvaltare / Technical Property Manager | Commercial real estate operator where technical operations and building performance are recurring decision drivers. |
| 10 | Fabege | https://www.fabege.se/ | Facility Manager / Operations & Maintenance Owner | Commercial landlord profile; typically manages service delivery and technical vendor relationships aligned with event solutions. |
| 11 | Platzer | https://www.platzer.se/ | Driftchef / Building Operations Manager | Office and commercial portfolio operations make them relevant for building services, maintenance planning, and optimization. |
| 12 | Amasten | https://www.amasten.se/ | Fastighetsförvaltare / Property Management Lead | Real estate operator where operational improvements and service partner performance directly impact resident experience and costs. |
| 13 | Rikshem | https://www.rikshem.se/ | Teknisk Förvaltning / Head of Technical Operations | Large housing operator with strong technical maintenance and lifecycle needs—aligned with typical FastighetsMassan topics. |
| 14 | Rättviksbostäder (example local operator) | https://www.rattviksbostader.se/ | VD / Förvaltningsansvarig | Local operator profiles can show up heavily in Sweden-based real estate fairs; good for solutions with scalable service delivery. |
| 15 | Catena | https://www.catena.se/ | Property Manager / Technical Operations | Logistics-focused real estate operator; facility operations and maintenance requirements create consistent vendor demand. |
| 16 | Serneke (real estate/building projects) | https://www.serneke.se/ | Projektchef / Technical Procurement Owner | While project-oriented, they may influence technical choices that later impact facility operations—relevant in building-focused events. |
| 17 | Ramboll (as a solutions provider adjacent to operations) | https://www.ramboll.com/ | Energy & Sustainability Consultant Lead | Often involved in energy efficiency and building sustainability programs that align strongly with property operation priorities. |
| 18 | AFRY | https://afry.com/ | Energy/Facilities Advisory Lead | Consulting and advisory on energy and building performance—commonly relevant to operators and managers attending industry fairs. |
| 19 | Grundfos (building water/efficiency relevance) | https://www.grundfos.se/ | Facility Solutions Sales / Nordic Key Account Manager | Targets building systems efficiency (often a recurring topic at property/operations events). |
| 20 | Johnson Controls (HVAC/BMS relevance) | https://www.johnsoncontrols.com/ | Smart Buildings Sales / Building Systems Account Director | Smart building and control systems can be highly relevant to property operations and technical teams. |
Top “starter” buyer priorities to pursue first: Heimstaden, Stena Fastigheter, Rikshem, Wihlborgs, Fabege (these represent large-scale operator targets with strong operations relevance).
5️⃣ Job Profiles, Industries & Event Type
Best job titles to target (buyer decision influence)
- Fastighetschef / Property Manager / Head of Property Management
- Driftschef / Operations Manager
- Teknisk Förvaltare / Technical Property Manager
- Facility Manager / Head of Facilities
- Underhållsansvarig / Maintenance Manager
- Project Manager (technical / building improvement)
- Procurement Lead / Category Manager (facilities/services)
- Energy Manager / Sustainability Manager / ESG Lead
- Property Portfolio Manager / Asset Manager
Industries that align with buyer roles
- Real Estate / Property Management
- Facilities Services & Building Operations
- Construction & Building Services (adjacent)
- Energy Efficiency / Sustainability
- HVAC, Building Systems, Water & Controls (solution provider adjacency)
- Property Maintenance & Lifecycle Services (contractor/operator vendor overlap)
Event type classification
This event fits best as an industry conference + exhibition for real estate operations, facilities management, and building improvement ecosystems—where operational buyers meet solution providers.
6️⃣ Estimated Attendance (Expected Total Footfall)
For FastighetsMassan, attendance typically depends on the edition size and venue capacity. As a research baseline for planning buyer outreach:
- Expected total footfall (range): 800–3,000+ attendees across the full event duration
- Buyer density expectation: Moderate to high among property operators and facilities roles, especially if the event includes dedicated operational tracks, partner sessions, or structured exhibitor participation.
If we align to the event’s program format (talks/panels vs. expo-only) and exhibitor count, we can refine buyer density and meeting-day prioritization.
7️⃣ Key Focus Areas & Buyer Engagement
Likely key focus areas
- Property operations & maintenance strategy
- Facility management and service delivery models
- Energy efficiency (often tied to costs, comfort, and compliance)
- Sustainability / ESG initiatives for building portfolios
- Building systems performance (HVAC, controls, water management, monitoring)
- Renovation & lifecycle improvements for existing assets
- Vendor selection, partnerships, and operational benchmarking
How buyers usually engage
- Expo conversations focused on “what problem do you solve” for facility/operations
- Case-study-driven discussions about cost reduction, downtime reduction, or compliance
- Energy/technical sessions that attract technical and sustainability decision-makers
- Procurement discussions (often more likely with larger operators)
Best engagement angle for exhibitors/vendors: Lead with measurable operational outcomes (uptime, cost per square meter, energy savings, maintenance reliability, tenant comfort) and tie the value to portfolio-scale rollouts.
8️⃣ Client Product Fit — Request to Confirm Best Buyers Based on Our Client
To identify the best-fit buyer subset for FastighetsMassan, we need our client’s positioning. We ask for:
- Client website URL
- Primary product category (one sentence)
- Target buyer type preference (e.g., property owners vs facility managers vs procurement)
- Geography focus (Sweden-only or Nordic reach)
We will then review and refine the buyer list by mapping the client’s solution to the most relevant operational decision-makers attending FastighetsMassan (e.g., technical operations vs energy/ESG vs maintenance).
Interim guidance (until the website is shared):
- If the client sells energy efficiency / sustainability services, the best titles are Energy Manager / ESG Lead / Sustainability Manager, plus Technical Property Manager.
- If the client sells HVAC, controls, BMS, building systems, or monitoring, the best titles are Technical Property Manager, Facility Manager, and Maintenance Lead.
- If the client sells maintenance programs, building lifecycle services, or reliability services, the best titles are Maintenance Manager, Operations Manager, and Driftschef.
- If the client sells software platforms for asset/facilities workflows, we should prioritize Facility Management leaders and Property/Asset Managers who own operational tooling decisions.
9️⃣ Suggested Industries (Using the Event-Relevant Industry Mapping)
Based on FastighetsMassan’s real estate operations audience, we recommend focusing on these industry filters (aligned to the available industry taxonomy):
- Commercial Real Estate
- Real Estate
- Facilities Services
- Construction (when solution delivery overlaps with building lifecycle projects)
- Environmental Services (when the client product ties to energy, ESG, sustainability outcomes)
- Renewables & Environment (when solutions are directly renewable-energy or emissions-reduction oriented)
- Utilities (only if the offering is strongly grid/utility-adjacent for energy programs)
- Mechanical or Industrial Engineering (for technically-driven building system solutions)
- Electrical/Electronic Manufacturing (for hardware-driven building systems or controls)
- Information Technology & Services (if the client sells software platforms for facilities, maintenance, or building operations)
Recommended filtering approach: Start with Real Estate / Commercial Real Estate + Facilities Services. Then layer with Technical titles (Facility, Technical Property, Maintenance) and Sustainability/energy roles if the client proposition is energy/ESG-related.
Final Recommendation (Buyer List Quality Outlook)
FastighetsMassan is a solid event for operator-led buyer targeting because the audience overlaps heavily with the day-to-day decision-makers who care about building performance, maintenance effectiveness, energy outcomes, and vendor partnerships.
- Buyer-fit strength: High for solutions connected to facilities, operations, maintenance, and building performance.
- Best-fit buyer segments: Property managers, technical operations leaders, facility management, and sustainability/energy roles.
- Optimization step: Once we have the client website, we will narrow the list to the best titles and the most relevant buyer organizations for this specific FastighetsMassan edition and messaging.
Data sheet
FastighetsMässan – Event Attendee & Buyer Profile Analysis
Event Date: 10–11 March 2027 |
Location: Kistamässan, Stockholm, Sweden |
Event Status: Upcoming |
Research Date: 1 July 2026
| Event Overview | |
|---|---|
| Event Name | FastighetsMässan |
| Event Date | 10–11 March 2027 |
| Event Status | Upcoming |
| Venue | Kistamässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Easyfairs Nordic |
| Official Event Website | fastighetsmassansthlm.se/en |
| Event Type | B2B trade show and industry meeting place |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Business Services; Security & Defense; Home & Office |
| Audience Reach | National with regional Nordic relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Official event positioning and visitor profiles are confirmed; public attendance totals are not confirmed. |
| Main Purpose of Event | A focused meeting place for professionals in property management and development of existing buildings, with exhibitor solutions for operations, outdoor environment, safety, and asset value improvement. |
About the Event
FastighetsMässan is a Swedish B2B property-industry event focused on the management and development of existing real estate. According to the official event description, the fair brings together professionals working with property operations, asset upkeep, safety, and value enhancement, with exhibitors presenting products and services for practical implementation in the built environment.
The event matters because it sits at the intersection of facilities, operations, maintenance, security, and property investment decision-making. It is a strong environment for suppliers serving property owners, housing associations, managers, and service providers that influence purchasing across maintenance, digital tools, sustainability upgrades, and operational efficiency.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Property owners | Commercial landlords, real estate owners, housing companies | Budget holder, renovation sponsor, supplier approver | High-value buyers for maintenance, upgrades, and service contracts |
| Facility and operations teams | Facility management firms, property operations teams, site operations | Day-to-day product evaluator, implementation stakeholder | Strong fit for tools, service providers, and operational technologies |
| Property managers / administrators | Property management companies, portfolio managers, regional managers | Needs assessor, vendor selector, operational buyer | Relevant for software, maintenance services, and building support products |
| Housing association leaders | BRFs / tenant-owner associations | Committee-level purchase influence and project approval | Good fit for refurbishment, energy efficiency, security, and shared-service offerings |
| Security decision-makers | Security managers, site safety leaders, risk teams | Specification and vendor selection authority | Relevant for access control, surveillance, alarms, and safety systems |
| Technical / maintenance leads | Maintenance teams, technical managers, building engineers | Technical evaluator, implementation influencer | Strong fit for HVAC, plumbing, energy, automation, and repair services |
| Procurement / sourcing teams | Corporate procurement, sourcing, category management | Vendor qualification, commercial negotiation, framework agreement owner | Best audience for scalable services, contract-based offerings, and multi-site solutions |
| Sustainability / energy teams | ESG managers, energy managers, sustainability directors | Project sponsor for efficiency and decarbonization initiatives | Relevant for energy optimization, circularity, and environmental services |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | High | Very high | Major property, facilities, and corporate headquarters market |
| Host region: Stockholm County | High | High | Strong concentration of property owners, municipalities, and service providers |
| Nearby business hubs | Mälardalen, Uppsala, Södertälje, Västerås, Norrtälje | Medium to high | Practical travel radius for regional buyers and service firms |
| National reach | High | High | The event is positioned as a nationwide meeting place for the sector |
| International reach | Moderate, primarily Nordic | Selective | Most relevant for Nordic suppliers and companies with Swedish property portfolios |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The official messaging positions the event as Sweden’s major meeting place for property management and development of existing real estate. |
| Regional | Secondary | Stockholm and surrounding business corridors are likely the strongest source markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Schenker | Occupier / operations organization | Named visitor quote on the official event site; relevant to facilities and property operations buying needs. | dsv.com | Facilities Manager, Property Manager, Operations Director | Prior-Year Participation Evidence |
| Kungälvbostäder | Housing company / property owner | Named visitor quote on the official event site; strong fit for maintenance, upgrades, and supplier sourcing. | kungalvsbostader.se | Property Manager, Technical Manager, Procurement Manager | Prior-Year Participation Evidence |
| Stockholmshem | Housing company / owner | Major Stockholm property owner with likely needs in maintenance, renovation, and energy efficiency. | stockholmshem.se | Category Manager, Project Manager, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| Familjebostäder | Housing company / owner | Large public housing operator with recurring demand for building services and supplier contracts. | familjebostader.com | Procurement Officer, Facility Director, Technical Manager | Strong Market Fit, Attendance Not Confirmed |
| Vasakronan | Commercial property owner | Large office and mixed-use portfolio; strong demand for operations, sustainability, and building tech. | vasakronan.se | Property Director, Energy Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Castellum | Commercial property owner | Active in asset management, redevelopment, and building services procurement. | castellum.se | Asset Manager, Technical Manager, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Hufvudstaden | Commercial property owner | Premium inner-city portfolio; relevant for operations, refurbishment, and facility services. | hufvudstaden.se | Property Manager, Operations Manager, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| SBB i Norden | Property owner / portfolio manager | Large-scale portfolio creates demand for efficiency, maintenance, and procurement control. | sbbnorden.se | Portfolio Manager, Procurement Lead, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Willhem | Residential property owner | Residential portfolio owner with recurring needs in maintenance, repairs, and tenant services. | willhem.se | Property Manager, Maintenance Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Riksbyggen | Housing association / property services organization | Strong fit for building operations, lifecycle maintenance, and energy-saving solutions. | riksbyggen.se | Regional Manager, Property Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| HSB | Housing association / property services organization | Large national property services platform with procurement and renovation needs. | hsb.se | Procurement Manager, Technical Manager, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns supplier strategy, contracts, and spend governance. |
| 2 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Evaluates vendors and manages tendering and renewals. |
| 3 | Property Manager / Portfolio Manager | Property Management | Manager | Controls building operations, service selection, and lifecycle planning. |
| 4 | Facilities Director / Facilities Manager | Facilities / Workplace | Director / Manager | Buyer for maintenance, services, and building-support solutions. |
| 5 | Technical Manager / Maintenance Manager | Operations / Technical | Manager | Influences product specification and service requirements. |
| 6 | Security Manager / Safety Manager | Security / Risk | Manager / Head of Function | Relevant for access control, alarms, surveillance, and compliance. |
| 7 | Energy Manager / Sustainability Manager | Sustainability / ESG | Manager / Director | Seeking efficiency, decarbonization, and building-performance solutions. |
| 8 | Project Manager / Renovation Manager | Projects / Development | Manager | Key contact for upgrades, retrofits, and supplier evaluation. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Core fit for property upgrades, maintenance, and renovation solutions. | Contractors, renovation services, building product suppliers |
| 2 | Real Estate | Directly aligned with property owners and managers. | Owners, operators, and portfolio managers |
| 3 | Facilities Services | Strong match for operations, cleaning, maintenance, and FM services. | Outsourced service providers and FM decision-makers |
| 4 | Architecture & Planning | Relevant to modernization, refurbishment, and building lifecycle projects. | Consultants, planners, design-build partners |
| 5 | Environmental Services | Supports sustainability, waste, recycling, and environmental compliance. | ESG and environmental solutions |
| 6 | Security & Investigations | Matches the event’s stated focus on safety and security. | Access control, surveillance, alarm vendors |
| 7 | Computer Software | Property tech, CMMS, and workflow systems are relevant to operations buyers. | PropTech, maintenance software, analytics |
| 8 | Business Supplies & Equipment | Useful for operational supplies and maintenance procurement. | Multi-site supply contracts and consumables |
| 9 | Electrical/Electronic Manufacturing | Relevant to controls, sensors, monitoring, and building systems. | Building automation and smart infrastructure |
| 10 | Machinery | Relevant for equipment used in building maintenance and operations. | Maintenance equipment and technical systems |
| 11 | Government Administration | Public housing, municipal buildings, and public-sector property buyers may attend. | Public procurement and facility modernization |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website does not publish a current official attendance figure | Use only after organizer confirmation if needed for commercial planning |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Current exhibitor list is referenced on the site, but no total count is shown in the supplied text | Prospecting should rely on exhibitor directory if accessed directly |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official buyer count disclosed | Potentially valuable for attendee-list sales if directory is available |
| Speaker count | Not publicly confirmed | Confirmed unavailable | No count provided in supplied official content | Check agenda page for updates closer to event |
| Historical attendance | Attendance figure not publicly confirmed by the organizer. | Historical / prior-year evidence limited | Official site testimonials and audience positioning | Use qualitative evidence rather than numeric claims |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable vendors, contract pricing, and compliant sourcing | Meet buyers handling multi-site or portfolio-level purchasing | Procurement services, category solutions, framework agreements |
| Operations and maintenance | Lower downtime and more efficient building operations | Demonstrate practical ROI and lifecycle savings | Maintenance tools, service contracts, inspection solutions |
| Security | Access control, monitoring, and safer premises | Target security leaders and safety stakeholders | CCTV, alarm systems, access control, security services |
| Energy and sustainability | Energy reduction, decarbonization, and ESG reporting | Engage managers responsible for utility and environmental performance | Energy audits, smart controls, environmental services |
| Digitalization / PropTech | Visibility, workflow automation, and portfolio data | Show software benefits to operational and management teams | CMMS, CAFM, IoT, analytics, facility platforms |
| Renovation and lifecycle upgrades | Extend asset life and improve value | Great for project-based outreach and consultative selling | Building products, retrofit solutions, consulting, contractors |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on property management, development, operations, and safety buyers. |
| Decision-maker availability | High | Likely attendance includes managers, directors, and procurement stakeholders. |
| Data collection potential | Medium | Good opportunity if exhibitor or visitor directories are published, but public attendee counts are limited. |
| Apollo targeting potential | Very High | Strong fit for Apollo filters across real estate, construction, facilities, and sustainability functions. |
| Geographic targeting potential | High | Stockholm and broader Sweden are natural focus markets, with Nordic spillover. |
| Best outreach approach | Consultative, operations-led | Lead with lifecycle savings, practical implementation, and portfolio value improvement. |
| Overall lead quality | High | Strong event for B2B attendee list building in property, facilities, and operational services. |
| Best use case | Targeted lead generation and account-based outreach | Most effective for suppliers with solutions for property owners, managers, and technical teams. |
| Limitations / risks | No public attendance total confirmed | Current-year attendee list is not fully available in the supplied content, so prospecting must be verified against the official directory. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Real Estate, Construction, Facilities Services, Environmental Services, Security & Investigations, Computer Software, Architecture & Planning | Aligns with the event’s buyer base and solution themes |
| Departments | Procurement, Operations, Facilities, Property Management, Engineering, Sustainability, Security, Projects | Captures the strongest buying centers |
| Seniority | Manager, Director, VP, CXO, Head of Function | Targets decision-makers and budget owners |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Property Manager, Facilities Director, Technical Manager, Energy Manager, Sustainability Manager, Security Manager, Operations Director, Project Manager | Matches event attendee profiles and likely buyer roles |
| Geography | Sweden, Stockholm County, Greater Stockholm, Nordics | Prioritize host-market buyers and regional suppliers |
| Employee size | 50–10,000+ employees | Covers mid-market service firms and large portfolio owners |
| Keywords | property management, facilities management, real estate, building operations, maintenance, refurbishment, energy efficiency, ESG, security, smart building, proptech | Improves relevance when filtering in Apollo |
| Company type | Owner-operator, property manager, housing association, public-sector property owner, service contractor | Prioritizes buyer-side organizations |
Suggested Apollo Search Logic: (property management OR facilities management OR real estate OR building operations OR maintenance OR procurement) AND (manager OR director OR VP OR head OR chief) AND Sweden. Add keywords such as “energy efficiency,” “security,” “renovation,” or “proptech” to narrow by use case.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FastighetsMässan official website | Official organizer website | Event name, dates, venue, city, country, organizer positioning, audience profile, and visitor categories | Very High |
| FastighetsMässan homepage content supplied by user | Primary-source event text | Confirmed March 10–11, 2027 timing; Kistamässan, Stockholm; focus on property management and development of existing assets | Very High |
| Official visitor quote section on event site | Official website testimonial | Prior-year participation evidence for Schenker and Kungälvbostäder | High |
| Kistamässan | Venue website | Venue identity and Stockholm location confirmation | High |
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