CategoryAgriculture & Forestry
Farm Science Review
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About this event
Farm Science Review (FSR) — Sept 22–24, 2026
Farm Science Review returns September 22–24, 2026, bringing together the people who power modern agriculture at the Molly Caren Agricultural Center near London, Ohio, USA. The event is designed around one clear idea: where innovation meets practical farm operations—so producers and industry leaders can see technology in action, learn from specialists, and connect with the broader agriculture ecosystem.
Where innovation and farm reality meet
Farm Science Review is built for hands-on discovery. Attendees come to explore new tools, new techniques, and emerging approaches that can help manage farm operations more effectively and drive profitability. The show creates an environment where visitors can evaluate solutions in real-world contexts—alongside demonstrations, education opportunities, and commercial displays representing both major equipment and niche service providers.
Who attends
The audience is intentionally broad across the agricultural community. Farm Science Review serves a wide range of visitors including: farm producers, agribusiness professionals, students and school groups, families, and exhibitors. This mix matters because it combines day-to-day operational expertise with the industry knowledge that supports adoption of new technology.
Why it’s a strong platform for agriculture-focused organizations
Farm Science Review gives exhibitors a structured opportunity to meet producers, industry professionals, students, and families who show up ready to explore products, services, and ideas. With 600+ exhibitors and commercial displays, organizations can position their offerings directly to an audience that is actively seeking practical solutions.
Event scale and audience reach
Farm Science Review has a demonstrated ability to draw agricultural audiences. The official site highlights:
- 112K visitors last year
- 180 educational sessions
- 600+ exhibitors and commercial displays
- 64 years of Farm Science Review history
What visitors can expect
Attendees come for practical learning and technology demonstration. The event format supports multiple ways to engage, including: demonstrations, education, and opportunities to connect with knowledgeable people across agriculture. The overall experience is framed as grounded in tradition while focused on what’s coming next—especially innovations that improve real farm management outcomes.
Event details
Dates: September 22–24, 2026
Venue: Molly Caren Agricultural Center (near London, Ohio)
City/State/Country: London, Ohio, USA
Organizational mission and context
Farm Science Review is presented through Ohio State’s land-grant mission, bringing together research, teaching, and outreach in one place for the benefit of Ohio and beyond. That structure reinforces why the show is positioned as both an educational experience and a practical technology showcase.
Data sheet
Farm Science Review – Event Attendee & Buyer Profile Analysis
Event date: September 22–24, 2026 |
Location: Molly Caren Agricultural Center, near London, Ohio, United States |
Event status: Upcoming |
Research date: July 1, 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Farm Science Review |
| Event Date | September 22–24, 2026 |
| Event Status | Upcoming |
| Venue | Molly Caren Agricultural Center |
| City | Near London |
| State / Region | Ohio |
| Country | United States |
| Organizer | The Ohio State University, College of Food, Agricultural, and Environmental Sciences |
| Official Event Website | fsr.osu.edu |
| Event Type | Agricultural trade show, education expo, and buyer-supplier networking event |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Business Services; Logistics & Transportation; Education & Training |
| Audience Reach | National |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official site states 112K visitors last year. |
| Attendance Data Reliability | High for historical indicator; current-year attendance not yet confirmed |
| Main Purpose of Event | To showcase agricultural innovation, equipment, research, and practical farm management solutions while connecting producers, agribusiness professionals, educators, students, and suppliers. |
About the Event
Farm Science Review is one of the Midwest’s best-known agricultural field-day and trade-show style events, bringing together producers, agribusiness professionals, educators, students, families, and technology providers. The official event messaging emphasizes hands-on access to new tools, new techniques, and new approaches that help agricultural operations improve profitability and productivity.
The event matters because it combines education, demonstration, and commercial engagement in a setting where buyers can evaluate equipment, inputs, services, and operational technologies in context. For suppliers, it is a strong lead-generation environment for reaching farm operators, agribusiness decision-makers, and organizations that influence purchasing across production agriculture, machinery, and related support services.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and operators | Family farms, large-scale crop farms, livestock operations, diversified farms | Primary buyers for equipment, inputs, software, and services | Core audience for machinery, agronomy, precision agriculture, and farm management solutions |
| Agribusiness procurement teams | Cooperatives, input retailers, ag service firms, supply chain organizations | Evaluate vendors, negotiate supply agreements, and standardize purchasing | Strong fit for vendor qualification and long-cycle B2B sales |
| Equipment buyers and fleet managers | Farm enterprises, custom operators, dealer groups, rental fleets | Influence capital equipment purchase decisions | Highly relevant for machinery, parts, telematics, and maintenance solutions |
| Precision agriculture leaders | Large farms, agronomy firms, ag-tech adopters, consultants | Recommend technology upgrades and data-driven operations | Important for software, sensing, automation, and analytics vendors |
| Supply chain and logistics managers | Grain handlers, processors, distributors, input suppliers | Optimize movement, storage, and inventory performance | Relevant for logistics, warehousing, and transportation suppliers |
| Operations and facility leaders | Farm operations, livestock facilities, storage sites, ag processing sites | Own operational efficiency and site infrastructure decisions | Fit for facility services, energy, safety, and maintenance providers |
| Extension, research, and education professionals | Universities, extension systems, training institutions | Influence adoption and trusted recommendations | Useful for educational partnerships, sponsorships, and thought leadership |
| Students and early-career talent | Agriculture schools, FFA, 4-H, career programs | Future buyers, users, and employees | Relevant for recruiting, brand building, and pipeline development |
| Government and public-sector stakeholders | Extension services, conservation agencies, public institutions | Influence programs, standards, and procurement needs | Relevant where public-sector agriculture, environmental, or education buying exists |
| Media and industry analysts | Agricultural media, trade publications, content creators | Shape visibility and market perception | Useful for PR, launch visibility, and category awareness |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city / local area | London, Ohio, and nearby counties | Medium | Local farm operators, suppliers, educators, and service providers attend for convenience and repeat participation |
| Host state / region | Ohio and neighboring Midwest states | High | Strong draw from Ohio agriculture and nearby production corridors in the Midwest |
| Nearby business hubs | Columbus, Dayton, Cincinnati, Indianapolis, Louisville, Detroit | Medium to High | Accessible for agribusiness offices, dealers, distributors, and service firms |
| National reach | U.S. farm operators, agribusiness firms, manufacturers, educators, and trade buyers | High | Official website language indicates reach “Ohio and beyond,” with attendance from small farms to national corporations |
| International reach | Limited but possible from ag-tech, equipment, and research stakeholders | Low to Medium | Not primarily positioned as a global show, but international suppliers may participate through U.S. channels |
| Relevant trade corridors | Midwest agricultural production, equipment, grain, and livestock corridors | High | Strong fit for suppliers serving row-crop, livestock, and mixed-farm operations |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is rooted in Ohio but is marketed to producers, agribusiness professionals, students, families, and exhibitors from “Ohio and beyond,” with relevance across the U.S. agricultural market. |
| Regional | Secondary strength | Midwest attendance is likely especially strong due to the venue location, agricultural profile, and practical farm technology focus. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Growmark, Inc. | Agribusiness cooperative | Purchases and influences agronomy, logistics, and field service solutions for agricultural customers | growmark.com | VP Procurement, Director of Supply Chain, Category Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| CHS Inc. | Agribusiness / cooperative | Major agricultural supply chain operator with buying influence across inputs, logistics, and services | chsinc.com | Procurement Manager, Strategic Sourcing Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Cargill | Agricultural processor / supplier | Large agricultural buyer with interests in grain, feed, processing, and supply chain efficiency | cargill.com | Procurement Lead, Operations Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| ADM | Agricultural processor | Potential buyer for agricultural services, logistics, technology, and facility solutions | adm.com | Director of Procurement, Supply Chain Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Land O’Lakes | Agribusiness cooperative | Strong fit for agronomy, animal nutrition, supply chain, and dealer-facing solutions | landolakesinc.com | Category Manager, Procurement Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Tractor Supply Company | Retail / farm supply buyer | Retail buyer for farm products, equipment categories, and supply chain services | tractorsupply.com | Merchandising Director, Category Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Nutrien Ag Solutions | Agricultural retailer | Potential buyer for agronomy services, precision tools, and field support technologies | nutrienagsolutions.com | Operations Director, Strategic Sourcing Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| AgriGold | Seed company / agribusiness | Relevant for product innovation, dealer networks, and farm technology engagement | agrigold.com | Marketing Director, Product Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| OCP/State Extension or Land-Grant Programs | Public-sector agriculture organization | Influences extension, education, and adoption of best practices | osu.edu | Program Manager, Extension Specialist, Education Director | Confirmed Government / Procurement Organization |
| Farm Credit Services of America | Financial services / farm lender | Works with producers on capital planning and equipment investment decisions | fcsamerica.com | Relationship Manager, Business Development Director, Credit Officer | Strong Market Fit, Attendance Not Confirmed |
| Rural King | Retailer | Farm and rural retail buyer with relevant product and supplier interests | ruralking.com | Buying Manager, Merchandising Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Case IH | Equipment manufacturer | Relevant commercial participant for machinery, dealer, and operator relationships | caseih.com | Business Development Director, Regional Sales Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns supplier strategy, commercial negotiations, and high-value buying programs. |
| 2 | VP Procurement | Procurement | VP | Sets sourcing priorities and vendor relationships across operational spend. |
| 3 | Director of Procurement | Procurement | Director | Directs sourcing decisions and supplier onboarding. |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates vendors, bids, and category-level opportunities. |
| 5 | Supply Chain Director | Supply Chain | Director | Influences logistics, vendor selection, and operational resilience. |
| 6 | Category Manager | Merchandising / Procurement | Manager | Important for retail, dealer, and input category buying. |
| 7 | Operations Director | Operations | Director | Controls implementation of solutions across farms, facilities, or business units. |
| 8 | Farm Manager / General Manager | Operations | Manager | Often acts as end user and decision influencer for equipment and services. |
| 9 | Precision Agriculture Manager | Technology / Agronomy | Manager | Evaluates digital tools, automation, and data-driven farm solutions. |
| 10 | Product Manager | Product / Innovation | Manager | Influences adoption of new product lines and market feedback loops. |
| 11 | Extension Specialist | Education / Research | Specialist | Trusted advisor role that shapes adoption and event education value. |
| 12 | Business Development Director | Sales / Partnerships | Director | Useful for channel partnerships, sponsorships, and enterprise sales. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Direct fit for farm operators, agribusiness suppliers, and production stakeholders. | Farm equipment, inputs, services, and operational solutions |
| 2 | Farming | Targets growers, farm owners, and production decision-makers. | Producer outreach and farm-level selling |
| 3 | Food & Beverages | Relevant for supply chain, processing, and sourcing stakeholders in the agricultural value chain. | Ingredient, sourcing, and logistics outreach |
| 4 | Logistics & Supply Chain | Important for grain, inputs, warehousing, and transportation support. | Freight, fleet, and storage solutions |
| 5 | Machinery | Strong relevance for equipment buyers and fleet operators. | Tractors, implements, parts, service contracts |
| 6 | Mechanical or Industrial Engineering | Relevant to automation, equipment design, and plant/farm infrastructure. | Engineering-driven solution sales |
| 7 | Information Technology & Services | Supports precision agriculture, data platforms, and business systems. | Farm software, integrations, analytics |
| 8 | Environmental Services | Relevant for sustainability, conservation, and compliance solutions. | Waste, water, soil, and environmental programs |
| 9 | Renewables & Environment | Useful where energy, conservation, and resilience intersect with farming operations. | Energy management and sustainability initiatives |
| 10 | Wholesale | Fits distributors and resellers serving the ag market. | Channel partnerships and reseller recruitment |
| 11 | Retail | Relevant for farm supply, rural retail, and merchandising stakeholders. | Category and store-level buying |
| 12 | Government Administration | Applicable to public-sector agriculture, education, and extension stakeholders. | Public procurement and outreach |
| 13 | Education Management | Relevant due to strong educational and student participation. | Training, curriculum, and outreach partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 112,000 | Historical / prior-year evidence | Official website statement: “112K visitors last year” | Useful directional indicator; not a current-year guarantee |
| Exhibitor count | 600+ | Historical / official site figure | Official website statement | Includes exhibitors and commercial displays |
| Educational sessions | 180 | Historical / official site figure | Official website statement | Shows strong education-led engagement |
| Buyer count | Not publicly confirmed | Unavailable | Organizer has not published a buyer count | Buyer volume inferred from audience mix rather than disclosed totals |
| Speaker count | Not publicly confirmed | Unavailable | No official speaker tally identified in provided source text | Agenda-driven event; speaker count may be published closer to show dates |
| Sponsor count | Not publicly confirmed | Unavailable | No sponsor tally identified in provided source text | Exhibitor and advertising opportunities are promoted on the official site |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier selection, pricing, and contract terms | On-site qualification of vendors and long-term sourcing discussions | Procurement platforms, sourcing support, category services |
| Technology | Operational efficiency and data visibility | Demonstrate practical use cases for farm operations and agribusiness | Farm software, IoT, telemetry, precision ag tools |
| Equipment | Capital purchases and fleet replacement | Product demos and side-by-side comparisons | Machinery, implements, parts, maintenance services |
| Logistics | Storage, movement, and inventory control | Map efficiency gains across harvest, delivery, and warehousing | Transport, fleet, routing, warehousing systems |
| Sustainability | Resource efficiency and compliance | Position solutions tied to soil health, water, and emissions reduction | Environmental services, conservation tools, energy management |
| Workforce development | Talent pipeline and training | Engage students, educators, and future operators | Training programs, recruiting, certification offerings |
| Innovation | Adoption of new farm methods and products | Use demonstrations to show measurable operational impact | Emerging ag-tech, automation, and decision-support tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts producers, agribusiness leaders, and operational decision-makers who actively evaluate products and services. |
| Decision-maker availability | High | Many attendees are owner-operators, managers, or functional leads with direct or strong influence over purchases. |
| Data collection potential | High | Strong opportunity for badge scans, demo signups, interest capture, and post-event follow-up. |
| Apollo targeting potential | High | Good fit for agricultural, logistics, machinery, retail, and public-sector targeting in Apollo. |
| Geographic targeting potential | High | Clear Midwest concentration with national reach for farm and agribusiness segments. |
| Best outreach approach | Very High | Use role-based outreach, product-led demos, and segmented messaging by farm size and operational need. |
| Overall lead quality | Very High | Strong event for B2B lead generation in agriculture and adjacent operational categories. |
| Best use case | Very High | Attendee list building, exhibitor targeting, supplier sales, sponsorship outreach, and account-based marketing. |
| Limitations / risks | Medium | Public current-year buyer lists are not confirmed in the provided source text, so prospecting should be validated before outreach. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Farming; Food & Beverages; Logistics & Supply Chain; Machinery; Mechanical or Industrial Engineering; Information Technology & Services; Environmental Services; Retail; Wholesale; Government Administration; Education Management | Focus on the most event-relevant buyer and influencer segments |
| Departments | Procurement; Operations; Supply Chain; Engineering; IT; Sales; Product; Facilities; Education / Outreach | Capture functional owners and strong influencers |
| Seniority | C-Level; VP; Director; Manager; Owner; Partner; Head | Prioritize decision-makers and budget holders |
| Job titles | Chief Procurement Officer; VP Procurement; Director of Procurement; Strategic Sourcing Manager; Supply Chain Director; Operations Director; Farm Manager; General Manager; Category Manager; Precision Agriculture Manager; Product Manager; Extension Specialist | Align outreach to buying authority and operational influence |
| Geography | Ohio; Indiana; Michigan; Pennsylvania; Kentucky; Illinois; Iowa; Missouri; United States | Match regional attendance and Midwest agriculture concentration |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Cover owner-operators through large agribusiness enterprises |
| Keywords | agriculture, farm, precision ag, agronomy, equipment, crop, livestock, sourcing, procurement, supply chain, logistics, grain, cooperative, dealer, extension | Improve search precision for event-relevant organizations |
| Company type | Private; Public; Nonprofit; Government; Educational Institution | Include the full range of attendee and stakeholder profiles |
| Revenue range | Any, with prioritization for mid-market and enterprise agribusiness accounts | Scale prospecting to buyers most likely to purchase at trade events |
Suggested Apollo search logic: (Agriculture OR Farming OR Agribusiness OR “Food & Beverages” OR Logistics OR Machinery) AND (Procurement OR Operations OR Supply Chain OR Farm Manager OR Category Manager OR “Precision Agriculture”) AND (Ohio OR Indiana OR Michigan OR Pennsylvania OR Kentucky OR Illinois OR Iowa OR Missouri).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Farm Science Review Official Website | Official organizer source | Event name, dates, venue, location, organizer, audience description, visitor count statement, exhibitor count, educational sessions, and purpose | Very High |
| Farm Science Review Home Page Content | Official page content | Confirmed upcoming dates for 2026 and venue at Molly Caren Agricultural Center near London, Ohio | Very High |
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Tell us your work email and our AI instantly builds a buyer list matched to Farm Science Review — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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