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About this event
Fahrrad- & WanderReisen
Fahrrad- & WanderReisen ist eine der Tochtermessen der CMT. Auf der Veranstaltung wird die ganze Bandbreite rund um Reiseideen präsentiert – mit einem klaren Fokus auf Fahrrad- und Wanderabenteuer.
Besucherinnen und Besucher entdecken dabei unterschiedliche Reise-Motive und Urlaubsformen. Neben Fahrradtouren und Wanderreisen reicht das thematische Spektrum auch von Golfträumen über entspannte Wellness-Auszeiten bis hin zu Kreuzfahrten und Schiffsreisen. Zusätzlich wird ein weiteres spannendes Segment abgebildet: kreativer Fahrzeug-Selbstausbau.
Rahmendaten
- Offizieller Eventname: Fahrrad- & WanderReisen
- Eventtyp: Publikumsmessen / Reise- und Inspirationsmesse (Tochtermessen der CMT)
- Veranstalter-/Host-Kontext: CMT-Tochtermessen
- Veranstaltungsort (Venue): Messe Stuttgart
- Stadt: Stuttgart
- Land: Deutschland
- Datum:
Was Besucher erwartet (Inhalt & Themen)
Die Messe ist darauf ausgelegt, persönliche Reisehighlights erlebbar zu machen. Im Kern geht es um die Planung, Inspiration und Auswahl von Reisen rund um aktive Freizeit und Naturerlebnisse – ergänzt durch weitere touristische Reisewelten, die im Umfeld der CMT abgebildet werden.
- Fahrrad- & Wanderabenteuer: Reiseinspiration und Angebote für aktive Urlaubsthemen
- Weitere Urlaubsrichtungen: Golf, Wellness, Kreuzfahrt, Schiffsreisen
- Kreativer Fahrzeug-Selbstausbau: Inspiration rund um individuelles Reisen mit dem selbst ausgebauten Fahrzeug
- Reiseideen als Gesamterlebnis: Entdecken, vergleichen und das passende Reise-Setup finden
Warum die Messe für Käufer/Partner relevant ist (geschäftlicher Nutzen)
Als Teil der CMT-Tochtermessen bündelt Fahrrad- & WanderReisen ein reisefokussiertes Publikum, das aktiv nach passenden Angeboten sucht. Für Anbieter, Dienstleister und Reiseveranstalter entsteht damit ein attraktives Umfeld, um Zielgruppen zu erreichen, Kontakte aufzubauen und Reiseprodukte entlang konkreter Interessen zu präsentieren.
Hinweis zu fehlenden Angaben
In den bereitgestellten offiziellen Website-Texten wurden keine konkreten Datum-Angaben für diese Veranstaltung genannt. Wenn wir diese zusätzlichen Informationen erhalten, können wir die Rahmendaten vollständig vervollständigen.
Data sheet
Fahrrad- & WanderReisen – Event Attendee & Buyer Profile Analysis
Event date: 16–18 January 2027
Location: Messe Stuttgart, Stuttgart, Germany
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Fahrrad- & WanderReisen |
| Event Date | 16–18 January 2027 |
| Event Status | Upcoming |
| Venue | Messe Stuttgart |
| City | Stuttgart |
| State / Region | Baden-Württemberg |
| Country | Germany |
| Organizer | Messe Stuttgart |
| Official Event Website | messe-stuttgart.de/fahrrad/ |
| Event Type | Consumer / trade-facing travel and leisure fair, co-located as a daughter show of CMT |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Sporting Goods; Wellness, Health & Fitness; Hospitality; Retail |
| Audience Reach | National with regional DACH reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current edition; official public attendance number not found in the provided source text. |
| Main Purpose of Event | To showcase bicycle and hiking travel experiences, connect travel buyers with destinations and tour operators, and present leisure, active travel, and related mobility offerings within the CMT show portfolio. |
About the Event
Fahrrad- & WanderReisen is a themed daughter fair of CMT at Messe Stuttgart focused on bicycle and hiking travel. The official event page positions it as part of a broader portfolio of travel-related daughter shows, alongside wellness, cruise, ship, and vehicle self-conversion themes. The show is designed for consumers and travel-oriented buyers interested in active vacations, route planning, tour packages, and destination discovery.
For the market, the event is relevant because it concentrates active travel demand in one place and creates a direct environment for destination marketing, tourism product sales, travel package promotion, equipment retail, and partnership development. It is useful for B2C and B2B outreach across tourism boards, travel operators, cycle tourism providers, outdoor brands, and mobility-related suppliers seeking qualified active-travel audiences.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Destination marketers | Tourism boards, regional DMOs, city tourism offices | Promote locations, book campaigns, select show participation | High for travel promotion, route marketing, and destination packages |
| Travel operators | Tour operators, cycling tour companies, hiking holiday operators | Source partners, routes, hotels, transport and experiences | High for packaged travel, guided tours, and destination services |
| Retail buyers | Outdoor retailers, bicycle retailers, sporting goods stores | Merchandise selection, category planning, supplier sourcing | High for bike gear, apparel, accessories, and travel equipment |
| Distributor / wholesaler buyers | Sports distributors, outdoor wholesalers, travel product distributors | Assess brands, negotiate supply, expand product portfolios | High for brands seeking channel growth in DACH markets |
| Mobility and cycling stakeholders | Bike rental firms, e-bike operators, mobility service providers | Source partners, routes, service integrations, and demand | Moderate to high for e-bike, touring, and service vendors |
| Hospitality and accommodation buyers | Hotels, guesthouses, resorts, campsites, activity lodges | Package deals, group rates, partnership sales | High for active-travel-friendly lodging and bundled offers |
| Independent consumers / enthusiasts | Cyclists, hikers, outdoor hobbyists, club members | Direct purchase, trip planning, product comparison | Important for B2C sales and lead generation, less for enterprise procurement |
| Media and content partners | Travel media, outdoor publications, cycling blogs, regional press | Editorial coverage, audience amplification, sponsored content | Useful for brand awareness and demand generation |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stuttgart | Local consumers, regional tourism businesses, retailers, and operators | Medium | Strong local access due to Messe Stuttgart’s transport connectivity |
| Host state / region: Baden-Württemberg | Regional travel buyers, outdoor retailers, cycling clubs, destination marketers | High | One of Germany’s strongest consumer and business regions |
| Nearby business hubs | Munich, Frankfurt, Nuremberg, Karlsruhe, Ulm, Mannheim | Medium to high | Attractive for weekend travel, retail sourcing, and leisure planning |
| National reach: Germany | Tourism boards, operators, retailers, and consumers from across Germany | High | Messe Stuttgart markets itself as a central meeting point in Europe |
| International reach | DACH region and adjacent European markets | Medium | Most likely from neighboring travel markets, especially Austria, Switzerland, France, and the Netherlands |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is hosted in Germany and is part of a major German consumer/travel exhibition platform. |
| Regional | Secondary reach | Strong pull from Baden-Württemberg and surrounding German states, especially for short-haul travel and outdoor leisure. |
| Global | Limited secondary reach | International reach exists through Messe Stuttgart’s location and European access, but the audience is primarily German-speaking. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Messe Stuttgart | Organizer / venue operator | Host organization and ecosystem gatekeeper for the event | messe-stuttgart.de | Event Director, Exhibition Manager, Partnership Manager | Confirmed Government / Procurement Organization |
| ADAC Württemberg e.V. | Mobility / travel association | Relevant to active travel, route safety, and travel planning audiences | adac.de | Partnerships Director, Event Marketing Manager, Regional Manager | Strong Market Fit, Attendance Not Confirmed |
| Deutscher Tourismusverband e.V. | Tourism association | Destination promotion and tourism network relevance | deutschertourismusverband.de | Head of Marketing, Partnerships Manager, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| German National Tourist Board | National tourism board | Promotes Germany as a travel destination, including active travel | germany.travel | Marketing Director, Campaign Manager, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Deutsche Bahn AG | Transport operator | Relevant to travel connectivity, bike transport, and regional mobility | db.com | Partnerships Manager, Mobility Strategy Lead, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| TUI Group | Travel operator | Potential buyer of active holiday concepts and destination packages | tui-group.com | Product Manager, Category Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| DERTOUR Group | Tour operator | Active travel and packaged holiday sourcing relevance | dertour-group.com | Sourcing Manager, Product Owner, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| A.S.O. (ASO GmbH) | Sports event / cycling ecosystem | Cycling ecosystem stakeholder with sponsorship and audience relevance | aso.com | Sponsorship Manager, Event Director, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Schwalbe | Bicycle component brand | Bike accessories and product education fit | schwalbe.com | Trade Marketing Manager, Sales Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Mammut Sports Group | Outdoor brand | Hiking and outdoor audience relevance | mammut.com | Head of Trade, Sales Manager, Product Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Deutscher Alpenverein e.V. (DAV) | Association / outdoor community | Large hiking and alpine travel audience; community and education relevance | alpenverein.de | Partnerships Manager, Program Manager, Communications Lead | Strong Market Fit, Attendance Not Confirmed |
| Bergfreunde | Outdoor e-commerce retailer | Retail buyer for hiking and cycling gear discovery | bergfreunde.eu | Buying Manager, Category Manager, Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| Globetrotter Ausrüstung | Outdoor retailer | Relevant buyer for outdoor, hiking, and touring products | globetrotter.de | Purchasing Manager, Category Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Bikeleasing-Service GmbH & Co. KG | Cycling services company | E-bike and bicycle mobility finance/service ecosystem relevance | bikeleasing.de | Partnership Manager, Business Development Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Category Manager / Buying Manager | Merchandising / Purchasing | Manager to Director | Selects product lines, suppliers, and seasonal assortment for outdoor and travel retail. |
| 2 | Partnerships Director / Business Development Director | Commercial / Partnerships | Director | Drives destination, travel, and brand partnerships tied to event marketing and package development. |
| 3 | Product Manager / Product Owner | Product / Commercial | Manager to Senior Manager | Manages active travel products, tour packages, or mobility service offerings. |
| 4 | Marketing Director / Campaign Manager | Marketing | Director / Manager | Creates demand and lead generation for tourism, retail, and leisure offers. |
| 5 | Procurement Manager / Sourcing Manager | Procurement / Supply Chain | Manager | Relevant where travel brands, retailers, or operators source suppliers and services. |
| 6 | Retail Director / Store Manager | Retail Operations | Director / Manager | Evaluates on-site sales potential for gear, equipment, and travel accessories. |
| 7 | Tourism Board Manager / Destination Marketing Manager | Tourism / Public Sector | Manager to Director | Promotes active travel regions and commissions event and campaign presence. |
| 8 | Operations Director | Operations | Director | Oversees event, travel, hospitality, or rental operations tied to attendee needs. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core industry for destinations, tour operators, and travel packages | Tourism boards, operators, travel sellers |
| 2 | Hospitality | Hotels and accommodation partners serve active travelers | Hotels, resorts, campsites, lodging partners |
| 3 | Retail | Outdoor and cycling merchandise buyers are highly relevant | Category and merchandise buyers |
| 4 | Wholesale | Distributors source brands and product assortments | Channel sales and wholesale expansion |
| 5 | Sporting Goods | Bike and hiking product ecosystem | Gear brands and outdoor equipment buyers |
| 6 | Consumer Goods | Relevant for travel accessories and lifestyle products | Consumer-facing product teams |
| 7 | Import & Export | International distribution and sourcing for gear brands | Cross-border sales and sourcing |
| 8 | Events Services | Event marketing, sponsorship, and show partnerships | Exhibitor servicing and sponsorship sales |
| 9 | Management Consulting | Tourism strategy, mobility, and go-to-market support | Advisory and strategic partnerships |
| 10 | Government Administration | Public tourism bodies and regional development teams | Public-sector destination promotion |
| 11 | Transportation/Trucking/Railroad | Travel connectivity and luggage/bike transport use cases | Mobility partnerships and route access |
| 12 | Consumer Services | Consumer-facing leisure and travel services | B2C lead generation and bookings |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Confirmed not available | Official event text provided | No public numeric attendance statement in the supplied official content |
| Exhibitor count | Not publicly confirmed | Unavailable | Official website content provided | No exhibitor number found in supplied source text |
| Buyer count | Not publicly confirmed | Unavailable | Official website content provided | Show appears consumer-led with business relevance, but no verified buyer count is public |
| Speaker count | Not publicly confirmed | Unavailable | Official website content provided | No current public agenda or speaker list included in supplied text |
| Historical attendance | Not verified from the supplied source text | Unavailable | Official website content provided | No historical footfall metric was included in the provided official content |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Active travel / tourism | New routes, destinations, and package ideas | Destination appointments and co-marketing discussions | Tourism promotion, itinerary design, booking solutions |
| Cycling products | Bike gear, accessories, repair, and touring equipment | Retail and distributor sourcing meetings | Bikes, components, helmets, luggage, apparel |
| Hiking / outdoor leisure | Trail experiences, camping, apparel, and equipment | Brand discovery and retail buyer conversations | Outdoor gear, footwear, backpacks, navigation tools |
| Hospitality partnerships | Accommodation aligned to active travelers | Lead capture for hotels, resorts, and campsites | Lodging packages, upsells, local experiences |
| Mobility and transport | Travel connectivity, bike transport, and route access | Partnership discussions with transport providers | Rail, shuttle, bike transport, e-bike services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for tourism, outdoor retail, destination marketing, and active travel suppliers. |
| Decision-maker availability | Medium | Likely useful decision-makers, but the event is not primarily a procurement-only show. |
| Data collection potential | Medium | Good for qualitative buyer profiling and list building, but limited public participant disclosure. |
| Apollo targeting potential | High | Clear industry and title filters exist for travel, hospitality, retail, and tourism-related buyers. |
| Geographic targeting potential | High | Strong regional concentration in Germany and DACH, with clear hub-based targeting opportunities. |
| Best outreach approach | Event-led, interest-led | Target travel, outdoor, and retail teams with active-travel and destination-specific messaging. |
| Overall lead quality | High | A strong audience for suppliers serving active travel, cycling, hiking, hospitality, and tourism markets. |
| Best use case | Lead generation and prospecting | Well suited for B2B attendee list building, sponsor outreach, and partnership sales. |
| Limitations / risks | Attendance data not public | The supplied official content does not provide verified participant counts or a current exhibitor list. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Retail; Wholesale; Sporting Goods; Consumer Goods; Events Services; Government Administration; Transportation/Trucking/Railroad; Import & Export | Primary buyer universe for active travel, outdoor retail, and destination marketing |
| Departments | Procurement, Purchasing, Merchandising, Marketing, Partnerships, Business Development, Operations, Product | Target the functions most likely to source, sponsor, or book event-related offerings |
| Seniority | Manager, Director, VP, C-level | Focus on decision-makers and budget holders |
| Job titles | Category Manager, Buying Manager, Procurement Manager, Sourcing Manager, Partnerships Director, Marketing Director, Product Manager, Operations Director, Tourism Manager, Business Development Director | Most relevant titles for event attendee and buyer targeting |
| Geography | Germany, Baden-Württemberg, Bavaria, Hesse, North Rhine-Westphalia, Austria, Switzerland, Netherlands | Concentrate on reachable DACH and nearby European market segments |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 | Captures SMB operators, mid-market retailers, and larger travel brands |
| Keywords | cycling, hiking, outdoor, active travel, tour operator, destination marketing, bike rental, e-bike, leisure travel, sporting goods, tourism | Refines contacts directly tied to the event theme |
| Company type | Public, private, association, government | Covers both commercial and public-sector tourism buyers |
| Revenue range | Medium to large revenue bands where available | Helps prioritize commercial buyers with event budgets |
Suggested Apollo search logic: (Leisure, Travel & Tourism OR Hospitality OR Retail OR Wholesale OR Sporting Goods) AND (Category Manager OR Buying Manager OR Procurement Manager OR Partnerships Director OR Marketing Director OR Product Manager) AND (Germany OR Baden-Württemberg OR DACH).
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Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Messe Stuttgart – Fahrrad- & WanderReisen | Official organizer website | Event name, positioning as a CMT daughter show, and official event page | High |
| Messe Stuttgart – Home / venue information | Official venue / organizer website | Venue identity, Stuttgart location, and Messe Stuttgart’s market positioning | High |
| Provided official website content excerpt | Primary source text | Show theme, event family relationship, and market positioning language | High |
| User-provided event details | User-supplied event metadata | Event dates, city, country, and venue confirmation used where not contradicted by official text | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Fahrrad- & WanderReisen — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds