CategoryMedical & Pharma
ExpoMED Eurasia
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About this event
Expomed Eurasia (ExpoMED Eurasia) — Istanbul Medical Fair
Official dates: April 15–18, 2027
Venue: Tüyap Fair and Congress Center
City & Country: Istanbul, Türkiye
Visiting hours (official): April 15–17 (10:00–18:00), April 18 (10:00–17:00)
Event positioning (what the show is)
Expomed Eurasia is a medical-industry trade fair bringing together companies across electro-medical equipment, medical & laboratory technologies, hospital build and medical facility management, orthopedic/physiotherapy/rehabilitation solutions, medical consumables/disposables, and OTC (over-the-counter) product categories—under one roof in Istanbul. The show is designed to help exhibitors discover new markets, meet potential business partners, and create commercial connections across multiple countries.
Official event themes / product groups
- Electro-Medical Equipment & Medical & Laboratory Technologies
- Orthopedics / Physiotherapy / Rehabilitation
- Consumables and Commodities (including disposable-type categories)
- Hospital Build and Medical Facility Management
- OTC (Over-The-Counter) Products
1) Who attends (buyers / attendees)
Expomed Eurasia is structured as a B2B medical market meeting point rather than a consumer-only event. The attendee mix typically includes both direct decision-makers and professional stakeholders who evaluate vendors, compare product lines, and build supplier relationships.
Primary attendee groups commonly present at this type of fair:
- Healthcare procurement & purchasing decision-makers (hospital groups, private clinic networks, and healthcare procurement teams)
- Hospital administration & operations leadership responsible for facility readiness, services, and vendor onboarding
- Clinical department leadership (lab directors, biomedical/clinical engineers, orthopedic/rehabilitation centers)
- Technical & biomedical professionals (electro-medical equipment evaluation and integration)
- Representatives from medical supply distributors and regional channels
- Laboratory workflow and diagnostics stakeholders for lab technology and consumables
- OTC/consumer-medical brand representatives (where applicable by product category)
- Exhibitors and partners actively networking with healthcare institutions and import/distribution groups
Buyer/attendee types with the highest likelihood of being “deal-making”: procurement managers, biomedical/equipment managers, lab managers, hospital facility management leadership, and procurement/provisioning coordinators at hospitals and healthcare groups.
2) Where the show is happening + attendee geographic origin
Location: Tüyap Fair and Congress Center, Istanbul, Türkiye.
Geographic origin (based on the event’s stated 2026 at-a-glance figures and exhibitor comments): The fair serves as a regional international hub with strong inbound visibility from multiple countries. The event reports:
- 25 exhibiting countries
- 134 visitor countries
That visitor footprint strongly indicates a multi-country audience rather than a purely local one. Istanbul also naturally attracts cross-border healthcare trade and distribution interests, acting as a bridge between regions.
Best-fit geographic targeting for outreach:
- Türkiye (largest base; strong relevance for healthcare procurement and facility modernization)
- Neighboring and regional markets (countries commonly referenced around the region by exhibitors in similar expo contexts)
- Eurasian / bridging markets that use Türkiye-based channels for distribution
- Country clusters that appear in the show’s international participation (the event cites multiple countries within exhibitor testimonials and the “visitor countries” metric)
3) Audience reach (Local / National / Global)
Reach level: Global (international) with heavy regional weight.
The show’s reported metrics support this:
- 134 visitor countries indicates broad international visibility.
- 25 exhibiting countries indicates international supply participation.
In practice, Expomed Eurasia behaves like a regional-to-international healthcare marketplace: it is located in Istanbul (strong geographic trade hub), and it attracts both local decision-makers and international supplier networks.
4) Sample buyer company names (buyers only) + websites
Below is a sample “buyer-fit” target list of healthcare institutions and healthcare supply/distribution organizations that would typically evaluate medical devices, lab technologies, consumables, rehabilitation/orthopedics products, and facility management solutions.
Important note: The final “best buyers” should be matched to the client’s exact product category and use-case. We can refine this once we review the client website.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Acıbadem Healthcare Group | https://www.acibadem.com.tr | Hospital Procurement / Purchasing Manager; Biomedical Engineering Manager | Large multi-hospital provider where electro-medical equipment, lab systems, disposables, and service procurement are ongoing. |
| 2 | Medical Park Hospitals Group | https://www.medicalpark.com.tr | Procurement Director; Facility / Operations Director | Network scale supports recurring vendor evaluation for hospital equipment, consumables, and facility-related solutions. |
| 3 | Memorial Health Group | https://www.memorial.com.tr | Clinical Technology / Equipment Manager; Procurement Lead | Specialty-driven clinical demand for advanced electro-medical and lab technologies plus rehabilitation equipment. |
| 4 | Florence Nightingale Hospitals | https://www.florence.com.tr | Biomedical Unit Manager; Purchasing Manager | Hospital buyer with consistent need for medical devices, consumables, and technology lifecycle management. |
| 5 | Liv Hospital Group | https://www.livhospital.com | Supply Chain Manager; Biomedical Engineering Manager | Strong operations and procurement scope across diagnostic and clinical departments. |
| 6 | Medicana Health Group | https://www.medicana.com | Procurement Manager; Laboratory Services Manager | Medical group with lab and diagnostic workflows where consumables and lab technologies are frequently upgraded. |
| 7 | Şafak Hospital / Regional Hospitals (Turkey) | https://www.safak.com.tr | Hospital Administrator; Procurement Officer | Regional healthcare buyer profile suitable for medical consumables, OTC-related sourcing, and clinic upgrades. |
| 8 | Kızılay (Turkish Red Crescent) Health Services | https://www.kizilay.com | Healthcare Operations Lead; Procurement / Supply Lead | Large-scale medical supply and facility needs; strong relevance for medical consumables and healthcare logistics inputs. |
| 9 | İstanbul University (Affiliated Healthcare Units) | https://www.istanbul.edu.tr | Biomedical Research Procurement; Lab / Research Services Manager | Academic + clinical environment that often requires lab technologies and medical equipment for research and care. |
| 10 | Turkish Public Hospitals / Ministry-Affiliated Facilities (Turkey) | https://www.saglik.gov.tr | Procurement / Tender Coordinator; Hospital Supply Director | High-volume national procurement cycles for facility and medical categories; relevant for broad product types. |
| 11 | B. Braun (Hospital Buyers via Turkey operations) | https://www.bbraun.com | Regional Sales Director (Hospitals); Key Account Manager (Hospitals) | Strong fit for medical devices/consumables hospital pathways and account-based relationships. |
| 12 | Siemens Healthineers | https://www.siemens-healthineers.com | Healthcare Equipment Partnerships Manager; Account Executive (Hospitals) | Electro-medical and diagnostic technology ecosystem where hospitals routinely evaluate vendors and system upgrades. |
| 13 | GE HealthCare | https://www.gehealthcare.com | Strategic Accounts Manager (Hospitals); Clinical Solutions Manager | Strong hospital technology relevance; typically aligned to procurement conversations around imaging/diagnostics. |
| 14 | Fresenius Medical Care (Dialysis Networks & Clinics) | https://www.fmc-ag.com | Operations Director; Procurement Lead | Clinic networks depend on recurring consumables, therapy-related consumables, and equipment service frameworks. |
| 15 | McKesson (Healthcare distribution via regional entities) | https://www.mckesson.com | Distribution Procurement Manager; Supplier Management Lead | Distribution footprint aligns with medical consumables and hospital supply purchasing flows. |
| 16 | Cardinal Health (Distribution) | https://www.cardinalhealth.com | Healthcare Supply Chain Manager; Supplier Relations Lead | Strong relevance for hospital consumables procurement and distribution partner networks. |
| 17 | Orthopedic & Rehab Clinics Networks (Turkey / Regional) | (Example) https://www.ortho-website.com | Rehabilitation Center Director; Clinical Procurement Manager | Expomed’s orthopedic/physiotherapy/rehabilitation categories make specialty centers ideal buyers for rehabilitation solutions. |
| 18 | Laboratory Networks / Diagnostic Centers (Eurasia) | (Example) https://www.lab-website.com | Lab Director; Laboratory Operations Manager | High fit for laboratory technologies, consumables, and diagnostic workflow upgrades. |
| 19 | Hospital Facility Management Vendors’ Healthcare Clients (Buyer side) | (Example) https://www.facility-health.com | Facilities Manager; Hospital Operations Director | Expomed includes hospital build & facility management; facility decision-makers are a critical buyer segment. |
| 20 | OTC & Medical Product Brands (Turkey/Regional Distributors) | (Example) https://www.otc-brand.com | Commercial Director; Distribution Key Accounts Manager | OTC product category presence supports buyers focused on medical consumer-product distribution and channel expansion. |
Next step to make this list truly accurate: please share the client website so We can narrow down to the exact buyer set aligned to the client’s product categories (electro-medical devices, lab tech, consumables, rehab, facility management, or OTC).
5) Job profiles, industries & event type
Event type
- Medical trade fair / medical equipment and healthcare solutions exhibition
- Categories span electro-medical equipment, laboratory technologies, hospital facility management, orthopedic/rehab solutions, medical consumables, and OTC
Job profiles to target (most relevant buyer roles)
- Hospital Procurement / Purchasing Manager; Tender & Sourcing Coordinator
- Supply Chain Manager; Strategic Sourcing Manager
- Biomedical Engineering Manager; Clinical Technology Manager
- Laboratory Manager; Laboratory Services Director
- Hospital Operations Director; Facility Management Director
- Rehabilitation Center Director; Physiotherapy/Orthopedics Department Head
- Key Account Manager (Hospitals/Healthcare Groups); Strategic Partnerships Manager
- Medical Equipment Management Lead (asset lifecycle ownership)
- Quality & Compliance Manager (for regulated medical procurement workflows)
- Commercial Director / Business Development (especially for channel expansion)
Industries to map (using the provided Apollo-style industry list)
- Hospital & Health Care
- Medical Devices
- Biotechnology
- Health, Wellness & Fitness
- Facilities Services
- Medical Practice
- Medical Devices (primary)
- Chemicals (relevant when consumables include reagent-type items)
- Logistics & Supply Chain (relevant for distributor/procurement channels)
- Pharmaceuticals (only when OTC/medical consumables overlap with pharma-related product lines)
- Professional Training & Coaching (occasionally relevant for equipment training programs tied to adoption)
6) Estimated attendance (expected total footfall)
The official website provides “At a Glance” figures for the event. For Expomed Eurasia 2026, it states:
- Total visitors: 19,308
- Total exhibitors: 527
- Exhibiting countries: 25
- Visitor countries: 134
Estimated attendance for planning: We use ~19,300 total visitors as the best official baseline for expected footfall at this show format (with variation year-to-year).
Buyer-density note: Not all visitors are procurement decision-makers. Expomed’s strongest buyer density is typically found among hospital administrators, procurement leads, biomedical/equipment managers, laboratory managers, and facility/operations decision-makers.
7) Key focus areas & buyer engagement
Key focus areas (what buyers care about at this specific fair)
- Electro-medical equipment adoption (evaluation, comparison, service/support readiness, and clinical fit)
- Laboratory technology modernization (workflow efficiency, diagnostic capability, consumables compatibility)
- Medical consumables sourcing (availability, cost, quality consistency, supply reliability)
- Orthopedics/physiotherapy/rehabilitation solutions (equipment + protocols + patient workflow needs)
- Hospital build & medical facility management (facility readiness, operational efficiency, long-term maintenance planning)
- OTC medical product category expansion (distribution readiness and channel development)
Buyer engagement angles (how We should position messaging)
- “We help hospitals and labs identify trusted suppliers across Turkey and international markets for faster vendor shortlisting.”
- “We connect you to decision-makers aligned to electro-medical systems, lab technologies, consumables, and facility management needs.”
- “We target role-based stakeholders: procurement, biomedical/equipment, laboratory leadership, and rehabilitation/orthopedics departments.”
8) Client-product fit alignment (We need your client website to find the best buyers)
To deliver the best buyers for Expomed Eurasia based on your client requirements, We need the client website URL (the site page(s) describing the product categories, target customer type, and geography).
Please share: client website URL + product category (e.g., electro-medical equipment, lab tech, disposables/consumables, rehab/orthopedics, hospital facility management, or OTC).
How We will map your client to buyers:
- If the client sells electro-medical equipment: We prioritize hospital biomedical engineering managers and clinical technology/equipment leads.
- If the client sells laboratory technologies: We prioritize lab directors and laboratory services operations leadership.
- If the client sells medical consumables/disposables: We prioritize procurement managers, supply chain managers, and tender/sourcing coordinators.
- If the client sells orthopedics/physiotherapy/rehabilitation solutions: We prioritize rehab center directors, department heads, and clinical operations leads.
- If the client sells hospital build / facility management: We prioritize facilities managers and hospital operations directors with infrastructure responsibility.
- If the client sells OTC products: We prioritize commercial directors and distribution/account managers in relevant healthcare channels.
9) Final recommendation (is this event a strong fit?)
Yes—Expomed Eurasia is a strong fit for healthcare B2B research and event-goal outreach because:
- It covers multiple high-purchase healthcare categories (equipment, lab tech, consumables, rehab/ortho, facility management, OTC).
- It has meaningful international coverage with 134 visitor countries and 25 exhibiting countries.
- It provides an official baseline of ~19,308 visitors (2026 at-a-glance), supporting planning for buyer-access strategies.
Best buyer segments to prioritize (role-based): procurement/purchasing, biomedical equipment management, lab management, hospital facilities/operations, and rehabilitation/orthopedics department leadership.
Action required from you (to finalize “best buyers”): please share the client website link so We can produce an exact buyer short-list aligned to your client’s product and ideal buyer profile.
Optional: Quick reference summary
- Event: Expomed Eurasia
- Dates: April 15–18, 2027
- Venue: Tüyap Fair and Congress Center
- City/Country: Istanbul, Türkiye
- Categories: electro-medical equipment, lab tech, hospital facility management, orthopedic/physiotherapy/rehab, medical consumables, OTC
- Baseline attendance (official at-a-glance): 19,308 visitors (2026)
- International reach: 134 visitor countries; 25 exhibiting countries
Data sheet
ExpoMED Eurasia – Event Attendee & Buyer Profile Analysis
Event Date: April 15–18, 2027
Location: TUYAP Fair & Congress Center, Istanbul, Turkey
Event Status: Upcoming
Research Date: July 1, 2026
Event Overview
| Event Name | ExpoMED Eurasia |
| Event Date | April 15–18, 2027 |
| Event Status | Upcoming |
| Venue | TUYAP Fair and Congress Center |
| City | Istanbul |
| State / Region | Marmara Region |
| Country | Turkey |
| Organizer | Tüyap Fairs and Exhibitions Organization Inc. |
| Official Event Website | expomedistanbul.com/en/ |
| Event Type | International medical trade fair / exhibition |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | Building & Construction; Industrial Engineering; IT & Technology |
| Audience Reach | International / regional trade audience with strong export-import participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the 2027 edition. Historical 2026 footfall: 19,308 total visitors (official event at-a-glance). |
| Attendance Data Reliability | High for prior-year 2026 official statistics; not confirmed for 2027 |
| Main Purpose of Event | To connect medical device, laboratory technology, hospital equipment, consumables, rehabilitation, and facility-management suppliers with buyers, distributors, healthcare operators, and international trade partners. |
About the Event
ExpoMED Eurasia is a major medical trade fair held in Istanbul that brings together suppliers and buyers across medical devices, laboratory technologies, hospital equipment, consumables, orthopedics, physiotherapy, rehabilitation, and OTC products. The organizer positions the event as a business platform where healthcare-sector companies can discover new technologies, access international markets, and build commercial partnerships.
The event matters because it sits at the intersection of healthcare sourcing, distribution, procurement, and facility modernization across Turkey, Eurasia, the Middle East, and neighboring export corridors. It is especially relevant for manufacturers, importers, distributors, hospital operators, lab buyers, and public/private healthcare decision-makers seeking product sourcing, channel partnerships, and project-based buying opportunities.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hospital procurement and sourcing teams | Hospitals, clinics, medical groups, healthcare networks | Evaluate equipment, consumables, and service suppliers | Very high for direct product sourcing and vendor qualification |
| Hospital operations and facility leaders | Hospitals, surgical centers, healthcare facilities | Influence facility upgrades, maintenance, workflow and equipment adoption | High for hospital build, facility management, and operational solutions |
| Distributors and importers | Medical device distributors, lab distributors, importers | Source product lines and distribution rights | Very high for channel sales and market entry |
| Wholesalers and trading companies | Medical wholesalers, export-import firms, trade houses | Influence replenishment, price negotiation, and regional distribution | High for volume sales and regional reseller networks |
| Lab and diagnostics buyers | Clinical labs, diagnostic centers, research labs | Specify lab technologies and consumables | High for analytical instruments, reagents, and lab systems |
| Orthopedics, rehabilitation, and physiotherapy buyers | Rehab centers, orthopedic practices, physio groups | Select devices, aids, and rehabilitation solutions | High for specialized therapeutic products |
| Public sector health buyers | Ministries, public hospitals, municipal healthcare bodies | Procurement, tendering, and standards compliance | High for institutional purchasing and framework contracts |
| Product managers and category managers | Healthcare manufacturers, distributors, retail medical brands | Define assortment, pricing, and sourcing decisions | High for pipeline expansion and line-card reviews |
| Business development and partnership teams | Manufacturers, brand owners, distributors, service providers | Search for agents, channel partners, and new markets | High for commercial partnerships and new territory growth |
| Investors and industry consultants | Private equity, advisers, consultants, industry analysts | Assess market trends, consolidation, and innovation | Moderate; useful for ecosystem intelligence and deal flow |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Istanbul host city | Very high local attendance | High | Large hospital, distributor, importer, and manufacturing base |
| Marmara Region | Strong regional attendance from surrounding industrial and healthcare hubs | High | Includes Bursa, Kocaeli, Tekirdağ, and nearby commercial centers |
| Other Turkish provinces | Nationwide visitors from hospitals, distributors, and labs | High | The organizer’s prior-year traffic suggests national draw |
| Eurasia / Turkic Republics / CIS-adjacent markets | Importers, distributors, traders, healthcare buyers | High | Official exhibitor comments reference visitors from Russia, China, and Turkic Republics in prior editions |
| Europe, Middle East, North Africa | International trade visitors and channel partners | Medium to high | Istanbul’s logistics role supports cross-border participation |
| Global export-import audience | Selected international buyers, agents, and OEM partners | Medium | Official site states visitors from 134 countries in 2026 |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official 2026 event data shows 25 exhibiting countries and visitors from 134 countries, indicating broad international reach. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ministry of Health, Turkey | Government / procurement organization | Potential buyer for hospital equipment, consumables, and public health modernization | saglik.gov.tr | Procurement Director, Contracting Officer, Healthcare Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Acıbadem Healthcare Group | Hospital operator | Large hospital system with ongoing demand for devices, labs, and facility upgrades | acibadem.com.tr | Procurement Manager, Supply Chain Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Memorial Healthcare Group | Hospital operator | Relevant buyer for medical technology, hospital furniture, and facility solutions | memorial.com.tr | Procurement Head, Facilities Director, Biomedical Manager | Strong Market Fit, Attendance Not Confirmed |
| Liv Hospital Group | Hospital operator | Potential buyer for advanced diagnostics, rehabilitation, and hospital systems | livhospital.com | Director of Procurement, Clinical Operations Director, Medical Device Manager | Strong Market Fit, Attendance Not Confirmed |
| Florence Nightingale Hospitals | Hospital operator | Purchases equipment, consumables, and facility solutions for acute care operations | florence.com.tr | Procurement Director, Operations Manager, Biomedical Engineering Lead | Strong Market Fit, Attendance Not Confirmed |
| Eczacıbaşı-Monrol | Healthcare / diagnostics organization | Relevant for lab technologies, medical consumables, and clinical supply chain contacts | eczacibasi.com.tr | Category Manager, Sourcing Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| B. Braun Turkey | Medical manufacturer / distributor | Likely channel and procurement buyer for medical consumables and hospital products | bbraun.com | Procurement Lead, Supply Chain Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Mediq | Distributor / healthcare supply company | Relevance as a regional distributor and importer of healthcare products | mediq.com | Sourcing Manager, Category Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Stryker | Medical device company | Relevant for partnerships, sourcing, and distributor/channel opportunities | stryker.com | Business Development Director, Regional Sales Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Siemens Healthineers | Medical technology company | Potential buyer and exhibitor-side target in imaging and diagnostics ecosystem | siemens-healthineers.com | Country Manager, Sales Director, Channel Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Roche Diagnostics | Diagnostics company | Relevant for laboratory technologies, reagents, and diagnostic channel partnerships | roche.com | Commercial Manager, Lab Solutions Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Becton, Dickinson and Company (BD) | Medical technology / consumables company | Relevant for consumables, lab tools, and institutional healthcare supply buying | bd.com | Procurement Director, Product Manager, Channel Sales Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and supplier selection for large healthcare buyers |
| 2 | Director of Procurement | Procurement / Supply Chain | Director | Controls vendor evaluation and purchasing decisions |
| 3 | Procurement Manager | Procurement | Manager | Evaluates product specs, pricing, and vendor terms |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Assesses supplier capability and negotiated supply agreements |
| 5 | Supply Chain Director | Supply Chain | Director | Influences inventory, logistics, and supplier continuity |
| 6 | Biomedical Engineering Manager | Clinical Engineering | Manager | Specifies and evaluates medical equipment |
| 7 | Facilities Director | Facilities / Operations | Director | Relevant for hospital build, upgrades, and maintenance systems |
| 8 | Operations Director | Operations | Director | Oversees facility workflow and implementation of new solutions |
| 9 | Category Manager | Merchandising / Procurement | Manager | Owns product assortment and supplier comparison |
| 10 | Business Development Director | Commercial / Partnerships | Director | Targets new channels, distributors, and market expansion |
| 11 | Product Manager | Product / Commercial | Manager | Matches product needs to market demand and supplier offerings |
| 12 | Hospital Administrator | Administration | Senior Manager / Director | Influences capital purchases and service contracts |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core end-user sector for equipment, facilities, and consumables | Hospital operators, purchasing teams, clinical leaders |
| 2 | Medical Devices | Direct match to trade fair product groups | Device buyers, distributors, OEM partners |
| 3 | Pharmaceuticals | Relevant for OTC and healthcare supply channels | Brand owners, procurement, channel managers |
| 4 | Biotechnology | Useful for diagnostics and lab technology buying | Lab buyers, R&D procurement, scientific decision-makers |
| 5 | Medical Practice | Clinics and physician groups buy consumables and devices | Practice owners, clinic managers, purchasing leads |
| 6 | Government Administration | Public healthcare buyers and tender authorities | Government procurement, ministries, state hospitals |
| 7 | Logistics & Supply Chain | Important for importers, distributors, and inventory flow | Importers, distributors, warehouse and replenishment teams |
| 8 | Import & Export | Strong fit for international trade and distribution activity | Trading firms, agents, market-entry partners |
| 9 | Wholesale | Many attendees are resellers and bulk buyers | Wholesalers, channel buyers, stock planners |
| 10 | Retail | Relevant for OTC, home-care, and medical retail distribution | Retail buyers, category managers, ecommerce teams |
| 11 | Building Materials | Relevant for hospital build and infrastructure solutions | Facility planners, hospital build contractors |
| 12 | Construction | Applies to healthcare facility development and retrofits | Developers, contractors, project managers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 19,000–22,000 visitors | Estimated | Based on official 2026 total visitors: 19,308 | 2027 figure not publicly confirmed by organizer |
| Exhibitor count | 527 | Historical / prior-year evidence | Official 2026 event at-a-glance | Not confirmed for 2027 |
| Buyer count | Not publicly confirmed | Unavailable | Organizer does not publicly provide a buyer count | Use visitor roles instead of a buyer headcount |
| Speaker count | Not publicly confirmed | Unavailable | No speaker count verified in provided official text | Agenda may change closer to event |
| Sponsor count | Not publicly confirmed | Unavailable | No sponsor count verified in provided official text | Check sponsor page when available |
| Historical visitor countries | 134 countries | Historical / prior-year evidence | Official 2026 event at-a-glance | Supports global reach assessment |
| Historical exhibiting countries | 25 countries | Historical / prior-year evidence | Official 2026 event at-a-glance | Indicates international exhibitor base |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Medical devices | Reliable equipment, compliance, service support | Demo sessions, spec sheets, distributor appointments | Diagnostic, surgical, patient-care devices |
| Laboratory technologies | Precision, throughput, consumable continuity | Application-led meetings with lab managers and distributors | Analyzers, reagents, lab automation |
| Consumables and commodities | Price, availability, quality assurance | High-volume sourcing conversations | Disposable medical supplies, PPE, kits |
| Hospital build and facility management | Clinical infrastructure, fit-out, operations efficiency | Project-based outreach to facility and operations leaders | HVAC, medical gas, fit-out, maintenance solutions |
| Orthopedics, physiotherapy, rehabilitation | Therapy devices and mobility solutions | Specialist buyer meetings and product trials | Rehab equipment, orthopedic supports, therapy aids |
| OTC products | Retail-ready healthcare goods and channel fit | Distributor and retail buyer conversations | Consumer health, wellness, personal care products |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts healthcare procurement, distributors, hospital operators, and lab buyers. |
| Decision-maker availability | High | Strong mix of procurement, operations, and commercial decision-makers. |
| Data collection potential | High | Exhibitor list, product list, floorplan, and media assets are available on the official site. |
| Apollo targeting potential | Very High | Clear fit for healthcare, medical devices, logistics, and government buyer segments. |
| Geographic targeting potential | High | Istanbul plus national Turkey and international Eurasian corridors are meaningful filters. |
| Best outreach approach | Very High | Pre-show outreach to procurement and distributor contacts, plus onsite meeting booking. |
| Overall lead quality | Very High | Strong event for list building, buyer profiling, and commercial prospecting in healthcare. |
| Best use case | B2B attendee list building and healthcare market outreach | Suitable for sales teams, exhibitor targeting, reseller prospecting, and account-based marketing. |
| Limitations / risks | Medium | Current-year attendee list not publicly confirmed in the provided source content; buyer lists must not be assumed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Medical Devices; Pharmaceuticals; Biotechnology; Medical Practice; Government Administration; Import & Export; Logistics & Supply Chain; Wholesale; Retail; Building Materials; Construction | Capture end-users, distributors, public sector buyers, and facility-related decision-makers |
| Departments | Procurement; Supply Chain; Operations; Clinical Engineering; Facilities; Product; Business Development; Partnerships; Sales; Purchasing | Reach the functional owners of buying and sourcing decisions |
| Seniority | C-level; VP; Director; Head; Manager; Senior Manager | Prioritize decision-makers and budget holders |
| Job titles | Chief Procurement Officer; Procurement Director; Procurement Manager; Strategic Sourcing Manager; Supply Chain Director; Operations Director; Facilities Director; Biomedical Engineering Manager; Category Manager; Business Development Director; Product Manager; Country Manager | Use title-based prospecting to isolate buying roles |
| Geography | Turkey; Istanbul; Marmara Region; Eastern Europe; Middle East; Balkans; Central Asia; CIS-adjacent markets | Prioritize nearby trade corridors and regional cross-border buyers |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Match hospitals, distributors, manufacturers, and multi-site healthcare systems |
| Keywords | medical equipment, hospital procurement, lab technology, medical consumables, diagnostics, distributor, importer, rehab, physiotherapy, OTC, facility management | Add intent-based discovery terms for more accurate lead lists |
| Company type | Public and private healthcare operators; distributors; importers; trading companies; hospital systems; labs; government bodies | Prioritize organizations that actually buy or specify products |
| Revenue / funding | Use revenue bands for larger hospital groups and national distributors where available | Refine scale and purchasing capacity |
Suggested Apollo Search Logic: ("hospital" OR "medical devices" OR "diagnostics" OR "laboratory" OR "distributor" OR "importer" OR "procurement" OR "supply chain") AND ("Director" OR "Manager" OR "Head" OR "VP" OR "CPO" OR "Buyer") AND location filters for Turkey, Istanbul, and regional trade corridors.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ExpoMED Eurasia Official Website | Official organizer / event website | Dates, venue, city, country, event description, product groups, visiting hours, and 2026 statistics | Very High |
| ExpoMED Eurasia Overview / At a Glance pages | Official event content | Historical 2026 exhibitor count, visitor count, exhibiting countries, and visitor countries | Very High |
| Official exhibitor testimonial content on event site | Official event testimonial / prior-year evidence | International attendance patterns and likely buyer-origin geographies | High |
| TUYAP Fair and Congress Center | Venue reference | Venue identification and host city alignment | High |
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