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About this event
Expo Sweet — Targi branży cukierniczej i lodziarskiej
Expo Sweet to największe w Polsce targi branży cukierniczej i lodziarskiej. W trakcie wydarzenia spotykają się kluczowi przedstawiciele rynku, aby zobaczyć nowości, premiery produktów oraz uczestniczyć w pokazach mistrzów i prestiżowych konkursach. Organizator podkreśla, że to miejsce, w którym rodzą się trendy, zawierane są najważniejsze kontrakty oraz prezentowane są rozwiązania, które realnie wpływają na rynek.
Termin i lokalizacja
- Miasto: Warszawa
- Kraj: Polska
- Hala: hala Expo XXI
- Daty: 21–24.02.2027
Dlaczego warto
Expo Sweet jest opisywane jako wydarzenie, którego nie można pominąć — zarówno ze względu na skalę, jak i na charakter spotkań biznesowych oraz branżowych. Co roku w Warszawie pojawia się szerokie grono profesjonalistów: setki wystawców oraz tysiące gości, którzy przyjeżdżają, aby zobaczyć premiery produktów, obejrzeć pokazy oraz wziąć udział w konkursach budujących prestiż i rozpoznawalność.
Skala wydarzenia (z informacji organizatora)
- Goście rocznie: 30 000
- Wystawcy: 200 (z całego świata)
- Doświadczenie organizatora: 18. edycja
Charakter wydarzenia
Expo Sweet ma formułę targów branżowych z silnym komponentem produktowym oraz wydarzeniami dodatkowymi. W programie znajdują się m.in. pokazy mistrzów, konkursy oraz szkolenia, a także aktywności takie jak Forum Wiedzy Branżowej. Z punktu widzenia uczestników jest to event, który łączy inspiracje rynkowe, edukację i wymianę doświadczeń.
Najważniejsze elementy, które wyróżniają Expo Sweet
- Trendy i nowości rynkowe: prezentacje rozwiązań i premier produktowych.
- Spotkania biznesowe: miejsce, w którym zawierane są najważniejsze kontrakty.
- Pokazy mistrzów: element podnoszący merytoryczną wartość wydarzenia.
- Konkursy i prestiż: konkursy branżowe zwiększające rozpoznawalność uczestników.
- Uzupełniająca edukacja: szkolenia oraz Forum Wiedzy Branżowej.
Uwaga dot. edycji
Organizator informuje również, że w lutym 2026 planowana jest 17. edycja, rozpoczęcie w niedzielę 22 lutego i trwanie przez 4 dni. Natomiast w sekcji dotyczącej Expo Sweet 2027 wskazane są daty: 21–24.02.2027 oraz lokalizacja: hala Expo XXI w Warszawie.
Data sheet
Expo Sweet – Event Attendee & Buyer Profile Analysis
Event date: 21–24 February 2027
Location: Warszawskie Centrum EXPO XXI, Warsaw, Warsaw Region, Poland
Event status: Upcoming
Research date: 6 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Expo Sweet |
| Event Date | 21–24 February 2027 |
| Event Status | Upcoming |
| Venue | Warszawskie Centrum EXPO XXI (hala Expo XXI) |
| City | Warsaw |
| State / Region | Warsaw |
| Country | Poland |
| Organizer | Not explicitly stated in the supplied official website content |
| Official Event Website | Expo Sweet official website |
| Event Type | B2B trade show / industry fair |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Hospitality; Retail; Industrial Engineering; Packing & Packaging |
| Audience Reach | National with regional Central/Eastern Europe relevance |
| Estimated Attendance / Expected Footfall | 30,000 visitors per year (organizer stated) |
| Attendance Data Reliability | Confirmed by organizer on official website; current-year attendance figure not independently audited |
| Main Purpose of Event | Business networking, product launches, contracting, demonstrations, competitions, and professional learning for the confectionery and ice cream sectors |
About the Event
Expo Sweet is positioned as the largest confectionery and ice cream industry trade fair in Poland. According to the official website, it brings together hundreds of exhibitors and thousands of professionals in Warsaw to present product premieres, master demonstrations, competitions, and industry learning activities. The event has a strong commercial profile and is designed for business development across the sweet goods supply chain.
The show matters because it concentrates decision-makers, buyers, manufacturers, suppliers, and specialty operators in one place, creating a highly efficient environment for procurement, sourcing, distribution, brand building, and channel development. For companies selling ingredients, machinery, packaging, refrigeration, retail solutions, and foodservice equipment, Expo Sweet is a relevant B2B venue with strong lead-generation potential.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Confectionery manufacturers | Candy, chocolate, biscuit, dessert, and bakery brands | Core buyers for ingredients, machinery, packaging, and production upgrades | Very high fit for manufacturing, ingredients, automation, and packaging suppliers |
| Ice cream producers | Artisan and industrial ice cream brands, frozen dessert producers | Procurement and production decision-makers | High relevance for refrigeration, ingredients, packaging, and processing equipment |
| Bakery and pastry businesses | Bakeries, patisseries, café chains, dessert operators | Purchasing managers, owners, chefs, operations leaders | Strong fit for ingredients, display equipment, ovens, refrigeration, and décor suppliers |
| Retail buyers | Supermarkets, convenience chains, specialty food retailers | Category and assortment selection, private label sourcing | Relevant for packaged sweets, frozen desserts, and branded consumer product suppliers |
| Distributors and wholesalers | Foodservice distributors, regional wholesalers, import distributors | Portfolio sourcing, channel expansion, logistics coordination | High value for suppliers seeking distribution partnerships |
| Importers | Food import firms, specialty ingredient importers, cold-chain importers | Sourcing and market-entry decisions | Good fit for international brands and ingredient suppliers |
| HoReCa operators | Hotels, restaurants, cafés, caterers, dessert bars | Menu development, equipment purchasing, supplier selection | Relevant for dessert ingredients, equipment, and service solutions |
| Production and operations leaders | Plant managers, technical directors, operations directors | Equipment, process, quality, and capacity decisions | Highly relevant for machinery, automation, and quality systems suppliers |
| Procurement and sourcing teams | Manufacturers, retailers, foodservice groups, distributors | Direct purchasing authority or recommendation role | Core audience for supplier conversations and quote generation |
| Industry consultants and trainers | Food technologists, retail consultants, quality advisors, coaches | Influence over buying specifications and vendor recommendations | Useful for education, software, testing, and process-improvement vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Warsaw | Local and metro-area professionals | High | Warsaw is Poland’s largest business hub and supports strong attendance from food manufacturers, retail HQs, and distributors. |
| Host region: Mazowieckie / Warsaw Region | Regional buyers and plant operators | High | Strong draw from surrounding manufacturing, logistics, and retail operations. |
| Nearby business hubs | Łódź, Poznań, Kraków, Wrocław, Gdańsk, Katowice | Medium to High | Major Polish food production and distribution corridors can support day-trip and short-stay attendance. |
| National reach | Buyers from across Poland | Very High | Official website describes the event as the largest in Poland for the sector. |
| International reach | Selected visitors and exhibitors from abroad | Medium | Official website states exhibitors come “from around the world,” indicating cross-border business relevance. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach: National | Confirmed by event positioning | The official site positions Expo Sweet as the largest Polish trade fair for confectionery and ice cream professionals, with nationwide buyer appeal. |
| Secondary Reach: Regional | Strong Central Europe influence | Warsaw’s geographic position supports attendance from neighboring markets and regional distributors. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Lotte Wedel | Confectionery manufacturer | Large sweets producer with potential needs in ingredients, packaging, automation, and quality systems | wedel.pl | Procurement Director, Category Manager, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
| Krakuski / Bahlsen Poland | Biscuit and confectionery manufacturer | Relevant for packaging, process equipment, ingredients, and private-label development | bahlsen.pl | Sourcing Manager, Operations Director, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Algida / Unilever Poland | Ice cream producer | Frozen dessert production aligns closely with the event’s ice cream focus | unilever.com | Procurement Manager, Manufacturing Director, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Koral | Ice cream manufacturer | Strong potential buyer for ingredients, cold-chain, equipment, and packaging suppliers | koral.com.pl | Procurement Manager, Production Director, QA Manager | Strong Market Fit, Attendance Not Confirmed |
| Kopernik | Confectionery manufacturer | Potential purchaser of ingredients, packaging, brand solutions, and plant equipment | kopernik.com.pl | Purchasing Manager, Operations Director, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Colian | Confectionery group | Relevant for packaging, ingredients, automation, and co-manufacturing discussions | colian.com | Procurement Director, Supply Chain Director, Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Wedel / E. Wedel | Chocolate and confectionery brand | Well-aligned with event focus on confectionery industry innovation and trade | wedel.pl | Category Manager, Procurement Head, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Mlekpol | Dairy producer | Potential buyer for ice cream ingredients, packaging, cold storage, and production systems | mlekpol.com.pl | Procurement Manager, Dairy Plant Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Żabka Polska | Retail convenience chain | Potential buyer for confectionery assortments, chilled desserts, and private-label snacks | zabka.pl | Category Manager, Purchasing Director, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Biedronka | Retail grocery chain | Large-scale food retail buyer with high relevance for confectionery sourcing and private label | biedronka.pl | Category Manager, Commercial Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Makro Cash & Carry Poland | Wholesale / foodservice distribution | Buyer for packaged sweets, bakery ingredients, and foodservice lines | makro.pl | Buying Manager, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Metro Poland | Wholesale / HoReCa supplier | Relevant for specialty desserts, ingredients, and equipment sourcing | metro.pl | Buyer, Category Manager, HoReCa Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Horeca / independent café chains | Foodservice operators | Purchase dessert ingredients, display equipment, and beverage pairing products | — | Owner, Purchasing Manager, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and supplier rationalization. |
| 2 | Director of Procurement | Procurement | Director | Manages category sourcing and vendor selection. |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers, pricing, and long-term contracts. |
| 4 | Category Manager | Commercial / Buying | Manager | Critical for product assortment and supplier decisions. |
| 5 | Supply Chain Director | Supply Chain | Director | Influences inbound materials, logistics, and service continuity. |
| 6 | Plant Manager | Operations / Manufacturing | Senior Manager | Owns operational productivity and equipment needs. |
| 7 | Technical Director | Technical / Engineering | Director | Specifies machinery, automation, and process improvements. |
| 8 | Quality Assurance Manager | Quality / Compliance | Manager | Influences certifications, standards, and food safety tools. |
| 9 | Merchandising Director | Retail / Trade | Director | Relevant for retail assortment, category performance, and shelf strategy. |
| 10 | Business Development Director | Commercial | Director | Often attends for partnership, distribution, and export opportunities. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for confectionery, desserts, and ice cream | Manufacturers, brand owners, and ingredient buyers |
| 2 | Food Production | Relevant to processing, ingredient handling, and production efficiency | Plant operators and process buyers |
| 3 | Retail | Retail buyers source sweets, frozen products, and private label lines | Category and merchandising teams |
| 4 | Wholesale | Distributors and wholesalers often attend to source portfolio products | Buyers for channel expansion |
| 5 | Import & Export | Cross-border supplier and distribution opportunities are likely | Importers, exporters, and trade intermediaries |
| 6 | Packaging & Containers | Packaging is a major purchase area for sweets and frozen food products | Packaging sourcing and sustainability buyers |
| 7 | Machinery | Production and processing equipment is central to this market | Engineering, technical, and procurement teams |
| 8 | Mechanical or Industrial Engineering | Relevant for automation, production lines, and plant upgrades | Engineering decision-makers |
| 9 | Hospitality | Hotels, restaurants, cafés, and catering operators use dessert lines and ingredients | Foodservice procurement and chefs |
| 10 | Logistics & Supply Chain | Cold chain, warehousing, and distribution matter for sweet goods | Supply chain and distribution leaders |
| 11 | Consumer Goods | Relevant for branded packaged sweets and desserts | Brand owners and product managers |
| 12 | Design | Packaging, display, and brand presentation are important in this sector | Packaging, branding, and retail display buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 30,000 | Confirmed by organizer | Official website “30 000 Gości” | Organizer-stated annual visitor volume |
| Exhibitor count | 200 | Confirmed by organizer | Official website “200 Wystawców” | Stated as exhibitors “from around the world” |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer count published in supplied source text | Attendance figure not publicly confirmed by the organizer. |
| Speaker count | Not publicly confirmed | Unavailable | No official speaker count published in supplied source text | Likely includes demonstrations, forums, and competitions rather than a large conference track. |
| Sponsor count | Not publicly confirmed | Unavailable | No sponsor list in supplied source text | Use official exhibitor catalogue when available for list-building. |
| Historical attendance | 30,000 visitors; 200 exhibitors; 18th edition | Historical / organizer-stated | Official website | Useful for prospecting assumptions; not independently audited. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Ingredients | Quality, flavor, shelf-life, and price stability | Sampling, technical demos, formulation discussions | Cocoa, dairy, fillings, inclusions, stabilizers |
| Machinery and automation | Efficiency, capacity, consistency, labor reduction | Live demonstrations, engineering meetings | Mixers, depositors, freezers, conveyors, packaging lines |
| Packaging | Brand presentation, shelf appeal, sustainability | Concept review and material comparison | Flexible packaging, cartons, labels, display packs |
| Cold chain and refrigeration | Temperature control and product integrity | Operational ROI and compliance discussions | Freezers, chillers, transport refrigeration |
| Retail and foodservice assortment | New SKUs and margin improvement | Buyer meetings and range planning | Branded sweets, private label, seasonal packs |
| Training and skills | Product knowledge and process development | Workshops, competitions, expert demonstrations | Education services, certification, consulting |
| Quality and compliance | Food safety, traceability, standards | Technical meetings and regulatory dialogue | Testing, QA systems, certification support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly serves confectionery, ice cream, bakery, retail, and foodservice buyers. |
| Decision-maker availability | High | Procurement, operations, category, and technical leaders are likely attendee profiles. |
| Data collection potential | High | Official exhibitor catalogue, event agenda, and associated content can support list-building. |
| Apollo targeting potential | High | Clear industry and title filters exist across food manufacturing, retail, wholesale, and logistics. |
| Geographic targeting potential | Medium to High | Best for Poland and nearby Central/Eastern European markets. |
| Best outreach approach | Direct, product-led, and category-specific | Lead with samples, technical specs, cost savings, and assortment growth arguments. |
| Overall lead quality | Very High | Strong B2B trade-show environment with concentrated buyer intent. |
| Best use case | Attendee list sales, exhibitor prospecting, category outreach, and partnership development | Useful for sales teams targeting food buyers and operational stakeholders. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly confirmed in the supplied text; some company examples are market-fit targets rather than confirmed attendees. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Food Production; Retail; Wholesale; Logistics & Supply Chain; Packaging & Containers; Machinery; Hospitality; Import & Export | Capture core buyer universe across manufacturing, trade, and foodservice |
| Departments | Procurement; Purchasing; Supply Chain; Operations; Manufacturing; Product; Commercial; Category; Quality; Engineering | Reach decision-makers and influencers with real buying authority |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Prioritize senior stakeholders and active budget holders |
| Job titles | Procurement Director, Purchasing Manager, Category Manager, Supply Chain Director, Operations Director, Plant Manager, Technical Director, QA Manager, Merchandising Director, Business Development Director | Focus on titles most likely to attend and influence supplier selection |
| Geography | Poland; Warsaw; Mazowieckie; Czech Republic; Slovakia; Lithuania; Latvia; Germany; Central Europe | Align with host-market demand and regional sourcing corridors |
| Employee size | 11-50; 51-200; 201-500; 501-1,000; 1,001-5,000; 5,000+ | Covers SMEs, regional producers, and large national brands |
| Keywords | confectionery, ice cream, bakery, dessert, sweets, frozen food, chocolate, candy, pastry, foodservice, private label, cold chain | Refine search to the exact market segment |
| Technologies | ERP, food manufacturing software, packaging automation, refrigeration, QA systems, traceability tools | Useful when selling software or equipment into the sector |
| Company type | Private; Public; Multi-site manufacturer; Retail chain; Distributor; Importer | Prioritize buyers with active purchasing scale |
| Revenue range | Optional: medium to large revenue bands for mature buyers | Helps isolate organizations with budget and procurement sophistication |
Suggested Apollo Search Logic: (food production OR confectionery OR ice cream OR bakery OR retail OR wholesale) AND (procurement OR purchasing OR sourcing OR category OR operations OR manufacturing OR supply chain) AND (director OR head OR manager OR vice president OR owner)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Expo Sweet official website | Primary official organizer/event source | Event name, 2027 dates, venue in Warsaw, event positioning, 30,000 visitors, 200 exhibitors, 18th edition | Very High |
| Supplied website text and event description excerpt | User-provided reference material | Sector focus, trade-show character, audience profile, and prior-year reference context | High |
| Official website navigation items: Katalog wystawców, Program targów, Minione edycje, Forum Wiedzy Branżowej, Konkursy | Official site structure evidence | Confirmed the presence of exhibitor catalogue, agenda/program, prior editions, learning forum, and competitions | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Expo Sweet — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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