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About this event
Expo Publicitas (ExpoPublicitas) — Buyer & Attendee Research Description
Event snapshot (verified from official event website)
- Event name: ExpoPublicitas (Expo Publicitas)
- Dates: May 21, 22 & 23, 2025
- Venue: Centro Citibanamex
- City & country: Mexico City, Mexico
- Positioning: “The best marketing and advertising expo in Latam” and the “only international event in Mexico” where innovations in advertising and marketing products and services are exhibited.
- Core theme: Advanced technology, visionary sustainability, and creativity to transform the advertising industry.
- Exhibit scale highlights: More than 500 leading companies and an exhibit floor of 16,000 sqm.
- Specialized pavilions (5):
- Retail Marketing
- Digital Signage & Smart Retail
- Printed Material, Packaging & Printing Equipment
- Marketing & Event Marketing
- Promotional Items and Corporate Gifts
1️⃣ Who attends (BUYERS / ATTENDEES)
ExpoPublicitas is structured as a solutions expo for the advertising and marketing ecosystem. That means the attendee mix is typically not only “general marketing visitors,” but a blend of: brand-side marketers, retail/brand execution teams, agency decision-makers, production & procurement influencers, and technology/vendor buyers.
The best “buyer” interpretation for our outreach is to focus on people who influence or purchase: signage and retail visuals, print/packaging services and equipment, promotional products, event marketing services, and interactive/digital retail tools.
Primary buyer/attendee segments (most likely)
- Marketing decision-makers from brands: Marketing Directors, Brand Managers, Trade Marketing Managers, Customer Experience (CX) leads, Retail Marketing Managers.
- Retail & visual merchandising operators: Visual Merchandising Managers, Store Experience managers, Retail Operations & Activation leads.
- Agency & production buyers: Marketing/Brand agencies, BTL (below-the-line) agencies, event agencies, and creative production teams—often there to source vendors, equipment, and services.
- Promotional & corporate gifts buyers: Corporate communications teams and procurement/prosourcing roles related to branded merchandise.
- Technology & signage buyers: Digital signage installers/integrators, smart retail solution buyers, and partners evaluating platforms and hardware.
How to identify “buyers” in the exhibitor/visitor ecosystem
Since the event is presented as a multi-pavilion marketplace, the strongest buyer leads tend to be those who attend with a specific business purpose: planning brand activations, sourcing marketing materials, improving retail engagement, deploying digital screens, or building promotional campaigns. These attendees are often more valuable than general foot traffic because they tie directly to ongoing spend categories.
2️⃣ Where the show is happening + attendee geographic origin
ExpoPublicitas takes place at Centro Citibanamex in Mexico City, Mexico. As an international marketing and advertising expo for LatAm, it is positioned to attract both local and regional attendees.
Expected geographic origin patterns
- Local concentration: Mexico City and surrounding areas (major share of brand teams, agencies, installers, and printers).
- National reach: Brands and agencies from across Mexico (because retail activation and promotional supply chains are national in scope).
- Regional/international pull: Since the event claims an international component for Mexico and targets LatAm, it can attract companies with operations and partners across Spanish-speaking markets and near-border logistics.
Note: The official page provided does not specify exact attendee geographic origin breakdowns (city-by-city mix or % local/national/international). For research and list-building, we would map buyer companies headquartered in Mexico and those with LatAm operations, then prioritize decision-makers in marketing, retail, production, signage, and promotional merchandising.
3️⃣ Audience reach (Local / National / Global)
Based on the event’s positioning as a major marketing and advertising expo in Mexico and LatAm and its strong exhibitor footprint, the audience reach should be treated as: National (Mexico) with meaningful regional LatAm participation. Global reach (Europe/US/Asia) may exist via exhibitor networks, but the event’s core audience is most likely Mexico + LatAm marketing ecosystems.
- Local: Mexico City is the center of gravity due to venue location and concentration of agencies/brands.
- National: Strong, because retail and brand activation needs span Mexico-wide operations.
- Global/regional: “International event in Mexico” implies international attention, but the primary operational geography remains LatAm.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below is a buyer-only sample list of company types that are highly aligned with the five ExpoPublicitas pavilion categories. These are examples of buyer organizations (brands, retail and trade marketing operators, agencies that source production, and vendors with purchasing power for signage/print/promotions). In final list-building, we will validate presence/fit with the client’s product and the exact buyer titles needed.
Important compliance note: Our process focuses on identifying the right buyer organizations and job profiles connected to the event’s categories. We align outreach to the event’s solution areas (retail marketing, digital signage/smart retail, print/packaging/printing equipment, marketing & event marketing, and promotional/corporate gifts).
Sample buyer table (15–20)
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Telcel (América Móvil) | https://www.telcel.com/ | Trade Marketing Manager / Retail Marketing Manager | Mass retail footprint requires frequent store activations, retail merchandising, promotional programs, and in-store communication materials. |
| 2 | Grupo Bimbo | https://www.grupobimbo.com/ | Brand Marketing Director / Shopper Marketing Manager | Large FMCG brand needs continuous trade marketing, promotional campaigns, packaging communication, and retail execution assets. |
| 3 | Walmart de México y Centroamérica | https://corporate.walmart.com/ | Visual Merchandising / Retail Experience Manager | Strong interest in retail marketing execution, point-of-sale materials, and smart retail/digital signage deployments. |
| 4 | Coca-Cola FEMSA | https://www.coca-colafemsa.com/ | Trade Marketing Manager / Promotions & Shopper Marketing Lead | High velocity promotional cycles and retail activations across channels—ideal fit for promotional items and marketing services. |
| 5 | HEINEKEN México | https://www.heineken.com/ | On-Premise Marketing Manager / Activation Buyer | Uses event marketing and brand activation assets for hospitality channels; good alignment with event marketing pavilion. |
| 6 | Grupo Lala | https://www.grupolala.com/ | Marketing Manager / Category & Trade Marketing Lead | Retail and promotion-heavy execution where packaging/printed materials and promo programs are ongoing. |
| 7 | BBVA México | https://www.bbva.mx/ | Corporate Communications Manager / Brand Experience Lead | B2C brand needs frequent campaigns, promotional programs, and digital engagement assets. |
| 8 | Scotiabank México | https://www.scotiabank.com.mx/ | Marketing Director / Event Marketing & Sponsorship Lead | Financial services often sponsor and run events; relevant to marketing & event marketing pavilion categories. |
| 9 | OXXO (Fomento Económico Mexicano / FEMSA Comercio) | https://www.femsa.com/ | Retail Marketing Manager / Visual Merchandising Lead | Convenience retail requires continuous shelf/counter/POP execution and frequent promotions supported by printed and digital content. |
| 10 | Cinemex | https://www.cinemex.com/ | Brand Marketing Manager / Promotions & Partnerships Lead | Event-driven promotions and marketing activations; good fit for event marketing services and promotional materials. |
| 11 | DHL Supply Chain (Mexico operations) | https://www.dhl.com/ | Marketing Communications Manager / Corporate Brand Promotions Lead | Strong need for corporate communication materials, promotional items, and brand campaigns for enterprise and logistics clients. |
| 12 | Amazon (Retail/Marketing teams for Mexico) | https://www.aboutamazon.com/ | Retail Marketing Manager / Customer Experience Marketing Lead | Demand for digital signage/smart retail experiments and retail marketing programs—useful for technology-adjacent pavilion alignment. |
| 13 | Grupo Elektra | https://www.elektra.com.mx/ | Trade Marketing Director / In-Store Promotions Manager | High retail promotional frequency supports needs for promotional items, event marketing collaborations, and point-of-sale assets. |
| 14 | Agencia/production group (media & brand activations buyer) | https://www.wpp.com/ | Client Services Director / Marketing Procurement for Creative Production | Large networks influence sourcing for campaigns, events, print/packaging assets, and promotional goods through multiple clients. |
| 15 | Omnicom Group (agency ecosystem buyer) | https://www.omnicomgroup.com/ | Integrated Marketing Director / Procurement & Vendor Management | Agencies frequently source printing, signage, experiential/event production, and promo products for brand clients. |
| 16 | Interpublic Group (agency ecosystem buyer) | https://www.ipg.com/ | Business Director / Client Procurement for Experiential & Production | Relevant to marketing & event marketing and production sourcing where print, signage, and promotional goods are used. |
| 17 | Gifts & promotional merchandising buyers (enterprise programs) | https://www.worldapm.com/ | Marketing Operations Manager / Promo Programs Buyer | Corporate gifts and promotional items are a dedicated pavilion; companies running branded merchandise programs are highly aligned. |
| 18 | Retail media & shopper marketing operators (category buyers) | https://www.criteo.com/ | Commerce Marketing Lead / Retail Media Partnerships Manager | Supports the retail marketing and smart retail narrative, including omnichannel execution that links offline and digital. |
| 19 | Digital signage integrator buyer (enterprise client-side) | https://www.dsglobal.com/ | Partnerships Manager / Managed Networks Sales for Retail | Direct relevance to digital signage & smart retail pavilion themes—useful when client sells signage software, content systems, or hardware integrations. |
| 20 | Retail printing & packaging procurement buyer (enterprise-side) | https://www.sixthstreet.com/ | Marketing Sourcing / Procurement Lead for Brand Materials | Aligned when client sells print/packaging production needs; used as a placeholder example of procurement-focused buyer logic. |
How we will refine this list for your use: We will replace any “buyer type placeholders” with real Mexico/LatAm operating companies from your target industry set, and we will tailor titles to the exact pavilion match for your product. To do that correctly, we need your client product details (see Point 8 below).
5️⃣ Job profiles, industries & event type
Best job profiles to target at ExpoPublicitas
- Trade marketing / retail marketing decision-makers: Trade Marketing Manager, Retail Marketing Manager, Shopper Marketing Lead.
- Visual merchandising & store experience: Visual Merchandising Manager, Store Experience Manager, Retail Execution Lead.
- Promotions & corporate gifts: Promotions Manager, Corporate Gifts Coordinator/Manager, Branded Merchandising Buyer.
- Digital signage & smart retail: Digital Signage Manager, Retail Technology Manager, Smart Retail Solutions Lead, CX/Omnichannel Experience Lead.
- Marketing & event marketing buyer roles: Event Marketing Manager, Sponsorship Manager, Experiential Marketing Lead, Brand Activation Manager.
- Production / print / packaging buyers: Marketing Production Manager, Procurement for Creative Production, Print & Packaging Services Buyer.
- Agency-side procurement & client services: Client Services Director, Creative Production Director, Vendor Management/Procurement (for campaigns, print, signage, experiential).
Industries & event type mapping (using your provided industry list)
ExpoPublicitas is an advertising/marketing marketplace with strong overlaps to: signage, retail merchandising, printing/packaging equipment, and promotional products. We recommend applying these “Apollo-style” industry filters (from your provided list) as the primary lens:
- Events Services
- Marketing & Advertising
- Public Relations & Communications
- Printing
- Packaging & Containers
- Graphic Design
- Retail
- Computer & Network Security (only if the client is selling secure content management/managed networks—otherwise optional)
- Computer Software (if the client is selling digital signage software, CMS, interactive platforms)
- Information Technology & Services (integration, managed solutions)
Event type (for how to position research)
- Advertising & Marketing Expo (core)
- Retail Marketing & Visual Merchandising Expo (major pavilion)
- Digital Signage & Smart Retail showcase
- Print/Packaging/Printing equipment marketplace
- Promotions & corporate gifts
- Marketing & event marketing ecosystem
6️⃣ Estimated attendance (expected total footfall)
The official website content provided does not give an explicit “expected total attendance” figure. However, it states key operational indicators: more than 500 companies and an exhibit floor of 16,000 sqm.
Practical estimation approach (without contradicting official facts)
- Exhibit-led attendance proxy: with 5 specialized pavilions and 16,000 sqm floor, visitor volume is typically substantial across three days.
- Visitor behavior in expo formats: many visitors attend for multiple categories (retail + signage + print + promotions), which increases footfall density.
- What we will do for your research model: we will produce a “scenario range” for planning outreach capacity (low/base/high), using the event scale indicators and pavilion breadth, and we will match your targeting to buyer density, not raw footfall alone.
Recommended output placeholder for list-building: “Attendance not officially stated on provided page; we will estimate using floor size and exhibitor density for projection planning.”
7️⃣ Key focus areas & buyer engagement
Key focus areas (directly connected to the 5 pavilions)
- Retail Marketing: strategies to surprise, seduce, and captivate customers at the point of sale; merchandising and campaign execution.
- Digital Signage & Smart Retail: interactive/dynamic signage solutions that invite customer engagement.
- Printed Material, Packaging & Printing Equipment: creative visual ideas; print + packaging communication; printing equipment sourcing.
- Marketing & Event Marketing: mix of online and offline marketing for brands; experiential/event campaign execution.
- Promotional Items & Corporate Gifts: branded gifting and promotional product strategies.
What “buyer engagement” should look like
ExpoPublicitas buyer engagement is most successful when messages mirror the pavilion structure. We recommend outreach that is explicitly mapped to the decision-makers who own retail activation, signage experiences, print/packaging production, events/execution, and promo procurement.
Engagement angles by pavilion (how we position the buyer outreach)
- Retail Marketing: “Increase in-store engagement, visibility, and conversion using retail visuals and measurable campaign execution.”
- Digital Signage & Smart Retail: “Upgrade customer interaction at point-of-sale with digital signage and omnichannel-friendly experiences.”
- Print/Packaging/Equipment: “Shorten production cycles, improve quality, and enable sustainable print/packaging outcomes.”
- Marketing & Event Marketing: “Build high-impact brand activations combining offline presence with measurable digital follow-up.”
- Promotional Items & Corporate Gifts: “Improve brand recall and campaign ROI through curated promotional programs.”
8️⃣ Client-product fit + buyer selection request (required)
We can review the best buyer list only after we understand what your client sells and who it sells to. Please share your client website URL (the landing page or product page is enough). After receiving it, we will:
- Confirm which of the 5 ExpoPublicitas pavilions is the primary fit.
- Select the best buyer organizations (buyer-only) most likely to purchase or evaluate that product.
- Select the best job titles from the buyer decision chain (marketing vs procurement vs retail execution vs signage/production).
- Produce an updated 15–20 buyer table tailored to your client requirements.
Fast conditional guidance (we will refine after your website)
- If your client sells digital signage hardware/software/CMS: we prioritize Digital Signage & Smart Retail buyers (Retail Technology Manager, Digital Signage Manager, Omnichannel/CX leads, partnerships for managed networks).
- If your client sells print/packaging solutions or printing equipment: we prioritize print/production/procurement roles and brand production managers (Marketing Production Manager, Print Procurement, Creative Production sourcing).
- If your client sells promotional products or corporate gifts: we prioritize corporate gifts/program managers and promotional procurement roles (Promotions Manager, Branded Merchandising Buyer, Corporate Communications).
- If your client sells event marketing services (ex: experiential, activation, brand events): we prioritize event marketing and sponsorship leads (Event Marketing Manager, Brand Activation Lead, Sponsorship Manager).
- If your client sells retail marketing/visual merchandising tools: we prioritize retail marketing managers and visual merchandising leads (Retail Marketing, Visual Merchandising, Retail Execution).
Next step from you: send the client website link and (if available) tell us the primary target geography (Mexico only vs LatAm). We will then deliver the “best buyers” list matched to the ExpoPublicitas pavilion categories and the most relevant job profiles.
9️⃣ Final recommended approach for building a buyer list for ExpoPublicitas
Our recommended list-building strategy for ExpoPublicitas is: pavilion-first segmentation → then buyer-title targeting → then company fit scoring based on purchase behavior categories (retail activation, signage engagement, print/packaging production, event marketing execution, promotional goods).
What we will deliver (once we have your client website)
- A prioritized buyer company shortlist (buyer-only), aligned to ExpoPublicitas pavilions
- Job profiles per company (titles + department logic)
- Updated sample table of 15–20 buyers with columns: Priority, Company, Website, Best Title to Target, Why This is a Good Buyer Fit
- Optional: a scoring rubric for “buyer readiness” based on how closely the company’s operations map to the pavilion themes.
Please share your client website URL so we can complete Point 8 accurately and return the best buyer list for ExpoPublicitas.
Data sheet
Expo Publicitas – Event Attendee & Buyer Profile Analysis
Event Date: 20–22 May 2026 | Location: Centro Citibanamex, Mexico City, Mexico City, Mexico | Event Status: Upcoming | Research Date: 6 July 2026
Event Overview
| Event Name | Expo Publicitas |
| Event Date | 20–22 May 2026 |
| Event Status | Upcoming |
| Venue | Centro Citibanamex / Centro Banamex |
| City | Mexico City |
| State / Region | Mexico City |
| Country | Mexico |
| Organizer | Official event organizer not clearly stated in the provided website text |
| Official Event Website | ExpoPublicitas official website |
| Event Type | Trade show / exhibition / business sourcing event |
| Primary Category | Business Services |
| Secondary Applicable Categories | Apparel & Clothing; Packing & Packaging; IT & Technology; Retail; Home & Office |
| Audience Reach | National with strong LatAm regional draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official site states more than 500 leading companies across 16,000 sqm. |
| Attendance Data Reliability | Medium for exhibitor scale; low for total attendance because no public attendance figure was confirmed |
| Main Purpose of Event | To connect advertising, marketing, retail, print, signage, promotional products, and event-marketing buyers with solution providers |
About the Event
Expo Publicitas is positioned as a major advertising and marketing solutions expo in Mexico and Latin America. The official website describes it as the leading marketing and advertising expo in LatAm and the only international event in Mexico where innovations in advertising and marketing products and services are exhibited. The event combines a large exhibitor floor with specialized pavilions focused on retail marketing, digital signage, print and packaging, event marketing, and promotional items.
For B2B lead generation, the event is relevant because it attracts brand-side marketing teams, retail and point-of-sale decision makers, procurement and sourcing influencers, agencies, distributors, and vendors looking for new campaign tools, merchandising solutions, signage technologies, and promotional products. This makes Expo Publicitas useful for supplier discovery, partnership development, channel sales, and buying-intent profiling across the advertising supply chain.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Brand marketing teams | Consumer brands, B2B brands, multi-location businesses | Campaign planning, vendor selection, brand activation | High relevance for advertising, signage, retail display, and promotional suppliers |
| Retail marketing / visual merchandising | Retail chains, department stores, supermarkets, franchise operators | POS execution, store branding, merchandising standards | Direct fit for retail display, in-store marketing, and smart retail solutions |
| Procurement and sourcing teams | Corporate procurement, category management, sourcing offices | Supplier evaluation, cost control, contract negotiations | Important for exhibitors selling print, promo items, packaging, and services |
| Agency leaders | Advertising agencies, event agencies, creative studios, media agencies | Recommender, specifier, campaign vendor selector | Strong for partnership sales, creative technology, and production tools |
| Print, packaging, and production buyers | Commercial printers, packaging buyers, production houses, brand studios | Vendor evaluation and production sourcing | Highly relevant for print equipment, substrates, finishing, and packaging suppliers |
| Digital signage / retail technology decision makers | Retail technology teams, integrators, signage vendors, IT-enabled retail operators | Technology selection, implementation, and budget approval | Strong fit for display hardware, CMS software, screens, and interactive retail tools |
| Promotional products / corporate gifts buyers | Corporate marketing, HR, employee engagement, loyalty teams | Selection of branded merchandise, gifts, and giveaways | High relevance for promo suppliers and importers/distributors |
| Small and medium business owners | SMBs, local brands, franchises, entrepreneurs | Owner-led purchasing and vendor exploration | Relevant for affordable marketing services, print, and promotional solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Mexico City | High | Very high | Largest concentration of agencies, brands, retailers, and procurement teams |
| Host region: Central Mexico | High | High | Likely draw from Estado de México, Puebla, Querétaro, Hidalgo, Morelos, and Toluca corridor |
| Nearby business hubs | High | High | Corporate HQs, retail chains, media agencies, and production vendors |
| National reach: Mexico | Medium to high | High | Relevant for nationwide retail, advertising, print, and promo networks |
| International reach: Latin America | Medium | Medium | Official site positions the event as a LatAm marketing and advertising expo |
| Trade corridors and cross-border buyers | Medium | Medium | Potential visitors from U.S. brands, distributors, and regional suppliers serving Mexico |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification not selected | The event is not positioned with verified global buyer data in the source text |
| National | Primary | Strong Mexico-wide relevance for brands, retail, agencies, and suppliers |
| Regional | Secondary | Likely attracts Latin American visitors and suppliers, supported by official positioning as a LatAm expo |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Walmart de México y Centroamérica | Retail buyer | Likely user of retail marketing, signage, and promotional merchandise across large store network | walmart.com.mx | Category Manager, Marketing Manager, Procurement Manager, Visual Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Liverpool | Department store / retail buyer | Strong need for POS materials, retail displays, and campaign merchandise | liverpool.com.mx | Merchandising Director, Buying Manager, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Coppel | Retail buyer | Large-format retail with ongoing need for in-store marketing and promotional execution | coppel.com | Procurement Lead, Category Manager, Store Operations Director | Strong Market Fit, Attendance Not Confirmed |
| OXXO | Retail / convenience operator | High-volume point-of-sale environment; relevant for signage, promotions, and branded activations | oxxo.com | Operations Director, Marketing Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| The Home Depot México | Retail buyer | Multi-store retail buyer for signage, floor displays, and promotional campaigns | homedepot.com.mx | Merchandising Manager, Procurement Manager, Store Experience Lead | Strong Market Fit, Attendance Not Confirmed |
| Cinépolis | Operator / brand buyer | Venue and consumer-facing operator needing promotions, signage, and branding materials | cinepolis.com | Marketing Director, Procurement Lead, Brand Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Grupo Bimbo | Brand buyer / consumer goods | Large consumer brand with marketing, promotional, and retail activation requirements | grupobimbo.com | Brand Manager, Procurement Manager, Shopper Marketing Lead | Strong Market Fit, Attendance Not Confirmed |
| Coca-Cola FEMSA | Brand buyer / distributor | Extensive brand and trade-marketing activity; strong fit for promotional and retail display suppliers | coca-colafemsa.com | Trade Marketing Director, Procurement Manager, Brand Activation Lead | Strong Market Fit, Attendance Not Confirmed |
| Heineken México | Brand buyer | Consumer brand needing retail activation, display solutions, and branded merchandise | heinekenmexico.com | Marketing Director, Procurement Manager, Shopper Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| TelevisaUnivision | Media buyer / advertiser | Media and content organization with strong marketing, events, and sponsorship requirements | televisaunivision.com | Partnerships Director, Marketing Director, Sponsorship Manager | Strong Market Fit, Attendance Not Confirmed |
| Farmacias del Ahorro | Retail / health services buyer | Store signage, point-of-sale, and consumer promotion needs | farmaciasdelahorro.com | Category Manager, Procurement Manager, Store Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Grupo Posadas | Hospitality buyer | Hotel marketing, signage, branded guest materials, and event promotion | grupoposadas.com | Marketing Director, Procurement Manager, Events Director | Strong Market Fit, Attendance Not Confirmed |
| Grupo Salinas | Conglomerate / brand buyer | Multi-brand marketing and retail ecosystem with procurement influence | gruposalinas.com | Procurement Director, Marketing Director, Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Organización Soriana | Retail buyer | Large retail chain with merchandising and store-experience needs | soriana.com | Category Manager, Visual Merchandising Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| P&G México | Consumer goods buyer | Brand-side procurement and shopper marketing fit for advertising and POS solutions | pg.com | Procurement Manager, Shopper Marketing Director, Brand Director | Strong Market Fit, Attendance Not Confirmed |
| Grupo Herdez | Consumer goods buyer | Promotional, retail, and packaging-related buying relevance | herdez.com.mx | Procurement Manager, Brand Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Marketing Officer / Marketing Director | Marketing | C-level / Director | Owns brand and campaign investments across suppliers and media |
| 2 | Procurement Manager / Sourcing Manager | Procurement | Manager / Director | Directly evaluates suppliers for print, promo, signage, and services |
| 3 | Category Manager / Buying Manager | Merchandising / Purchasing | Manager | Handles product categories tied to retail activation and promotions |
| 4 | Visual Merchandising Manager | Retail / Store Operations | Manager | Key decision maker for in-store displays and point-of-sale execution |
| 5 | Trade Marketing Manager / Shopper Marketing Manager | Marketing / Sales | Manager | Influences retail activation, promotions, and store execution |
| 6 | Operations Director / Store Operations Director | Operations | Director | Approves rollout of signage, merchandising standards, and site materials |
| 7 | Brand Activation Manager | Brand / Field Marketing | Manager | Responsible for experiential and in-market activation programs |
| 8 | Partnerships Director / Sponsorship Manager | Business Development / Marketing | Director / Manager | Useful for expo sponsorships, activations, and co-marketing deals |
| 9 | Event Marketing Manager | Marketing / Events | Manager | Buys event production, signage, gifts, and promotional tools |
| 10 | Digital Transformation / IT Director | IT / Digital | Director | Important for digital signage, retail tech, and content platforms |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Marketing & Advertising | Core industry for the expo’s audience and exhibitor base | Agency leaders, brand marketers, campaign buyers |
| 2 | Retail | Strong fit for retail marketing, visual merchandising, and store experience | Retail chains, category managers, store operations |
| 3 | Consumer Goods | Brand-side promotional, retail, and packaging demand | Brand managers and shopper marketing teams |
| 4 | Food & Beverages | Large consumer marketing and retail activation needs | Manufacturers, distributors, and retail buyers |
| 5 | Printing | Directly aligned with print and production pavilion | Commercial printers and print buyers |
| 6 | Packaging & Containers | Relevant to packaging and visual communication solutions | Packaging buyers and brand teams |
| 7 | Information Technology & Services | Digital signage, retail tech, and content platforms | IT and digital transformation buyers |
| 8 | Design | Creative execution and visual merchandising | Creative directors and design studios |
| 9 | Events Services | Event marketing and experiential activation pavilion relevance | Event agencies and production buyers |
| 10 | Wholesale | Relevant for distributors of promo items, print, and signage | Importers, wholesalers, distributors |
| 11 | Import & Export | Useful for cross-border promotional and print sourcing | Trading companies and sourcing offices |
| 12 | Media Production | Creative production buyers and content providers attend for tools and partnerships | Video, content, and production teams |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official site does not publish a verified visitor number in the provided text | Use exhibitor and pavilion scale as proxy only |
| Exhibitor count | More than 500 leading companies | Confirmed | Official website | Current year page text supports scale statement |
| Buyer count | Not publicly confirmed | Unconfirmed | No official count in provided source text | Potential buyer concentration is inferred from event format |
| Speaker count | Not publicly confirmed | Unconfirmed | No official agenda/speaker count in provided source text | Treat as unavailable until agenda is published |
| Sponsor count | Not publicly confirmed | Unconfirmed | Sponsors & partners section exists, but no verified count in provided text | Useful for sponsor prospecting if directory is published |
| Historical attendance | Not publicly confirmed | Unavailable | No verified prior-year attendance number provided in source text | Attendance figure not publicly confirmed by the organizer |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Retail marketing | Store execution and customer conversion | Showcase POS materials, displays, and retail campaigns | Retail display systems, merchandising services |
| Digital signage | Dynamic in-store communication | Demonstrate hardware and content management workflows | Screens, CMS, interactive displays |
| Printing and production | High-quality branded output | Discuss speed, finish quality, and scale | Print equipment, substrates, finishing services |
| Packaging | Brand presentation and shelf impact | Focus on eco-friendly and high-impact packaging | Packaging solutions, label systems |
| Promotional items and gifts | Brand recall and event giveaways | Offer premium, customized, and sustainable merchandise | Branded merch, corporate gifts, swag |
| Event marketing | Activation and lead generation | Promote experiential setups and sponsorships | Booth design, event production, staffing |
| Sustainability | Eco-conscious sourcing | Position sustainable materials and reusable systems | Recyclable substrates, sustainable merch |
| Brand innovation | Differentiation in crowded markets | Highlight creative technology and new formats | Creative tech, interactive media, hybrid solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is purpose-built for marketing, advertising, retail, print, and promo buyers |
| Decision-maker availability | High | Likely mix of directors, managers, agency leaders, and procurement stakeholders |
| Data collection potential | High | Exhibitor directory, pavilions, sponsors, and visitor-facing content create good targeting inputs |
| Apollo targeting potential | Very High | Strong match for Apollo industries, job titles, and department filters |
| Geographic targeting potential | High | Mexico City and nearby central Mexico markets offer strong regional targeting |
| Best outreach approach | High | Target by marketing, retail, procurement, and signage use case with tailored creative examples |
| Overall lead quality | Very High | Strong B2B event for attendee list building and account-based prospecting |
| Best use case | Very High | Lead generation, exhibitor targeting, sponsorship prospecting, and buyer profiling |
| Limitations / risks | Medium | Current-year attendee list and attendance count are not publicly confirmed in the provided source text |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Marketing & Advertising; Retail; Consumer Goods; Food & Beverages; Printing; Packaging & Containers; Information Technology & Services; Design; Events Services; Wholesale | Match the core buyer and supplier ecosystem |
| Departments | Marketing; Procurement; Purchasing; Operations; Merchandising; Sales; Business Development; IT | Capture decision makers and influencers |
| Seniority | C-level; VP; Director; Head; Manager | Prioritize budget holders and operational buyers |
| Job titles | CMO, Marketing Director, Procurement Manager, Sourcing Manager, Category Manager, Merchandising Manager, Visual Merchandising Manager, Trade Marketing Manager, Shopper Marketing Manager, Operations Director, Brand Activation Manager, Partnerships Director, Sponsorship Manager | Target event-aligned buyer roles |
| Geography | Mexico; Mexico City; Estado de México; Puebla; Querétaro; Nuevo León; Jalisco; Latin America | Focus on host market and high-probability regional visitors |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Covers SMBs, agencies, and enterprise buyers |
| Keywords | retail marketing, visual merchandising, point of sale, POS, digital signage, promo products, branded merchandise, event marketing, packaging, print production | Refine to event-specific buying intent |
| Company type | Brand owners; retailers; distributors; agencies; printers; packaging suppliers; technology vendors | Separate buyer-side accounts from vendor-side accounts |
| Technologies | Digital signage CMS; retail tech; marketing automation; CRM; e-commerce platforms | Useful when selling software or integrated solutions |
Suggested Apollo Search Logic: (Marketing OR Procurement OR Merchandising OR “Visual Merchandising” OR “Trade Marketing” OR “Shopper Marketing” OR “Brand Activation”) AND (Retail OR Consumer Goods OR Food OR Beverage OR Advertising OR “Events Services” OR Printing OR Packaging) AND (Director OR Manager OR VP OR Head)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ExpoPublicitas official website (English) | Official organizer / event site | Event positioning, venue, city, scale statement, pavilion structure, and official branding | Very High |
| ExpoPublicitas official website (Spanish / home page) | Official organizer / event site | 2025 and 2026 date lines, venue naming, and description of exhibitor scale | Very High |
| Official site text: pavilions, visitors, exhibitors, sponsors | Official event content | Validated focus areas and attendee relevance to marketing, retail, print, and promo buyers | Very High |
| Centro Citibanamex / Centro Banamex venue site | Venue reference | Venue naming consistency and host-location verification | High |
| Official event website content provided in prompt | Primary source excerpt | Confirmed 2025 edition details, pavilion names, and scale indicators used as current official context | Very High |
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