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About this event
EUDISHOW – European Dive Show
Overview
European Dive Show (EUDI Show) is presented as the most important European exhibition event entirely dedicated to the world of diving. The show is organized by SEI srl and focuses on bringing together the diving industry ecosystem—brands, products, and professionals—around products, experiences, and knowledge related to scuba diving and the marine and underwater lifestyle.
Where the Show Happens
The official website identifies the location as Bologna. Bologna is in Italy, and the event’s public communications are framed around this city as the hosting destination.
Key 2026 Reference Point (Publicly Confirmed)
The official website includes a 2026 milestone stating that EUDI Show 2026 closed with a +4% increase over 2025, with an official reference date shown as 22 February 2026 (dated in Bologna). While the full date range is not explicitly provided in the supplied website text, the available information confirms this closing reference.
Who the Show Serves (Visitors & Community)
As a diving-dedicated exhibition, the audience is naturally centered on the underwater and marine community. While the provided website excerpt does not list attendee categories in detail, the show’s positioning (“entirely dedicated to the world of diving”) strongly indicates a visitor mix that typically includes:
- Diving enthusiasts and recreational divers interested in new experiences, gear, and industry updates
- Industry professionals looking for partnerships, product discovery, and market connections
- Companies and exhibitors representing the products and services that support diving activity
Event Purpose & Engagement Themes
European Dive Show is positioned as a flagship European exhibition for diving, which generally translates into strong attention to:
- Underwater and diving equipment and related product innovations
- Marine and underwater experience offerings aligned with diving culture
- Brand visibility and industry networking across the diving sector
- Discovery of exhibitors and participating companies (the website references a way to identify companies attending EUDI 2026)
Organizer Information (From the Official Website)
The show is organized by SEI srl, with the organizer’s details shown on the website as:
- SEI srl
- Via G. Rossini 4 – 20122 Milano
- Email: eudishow@eudishow.eu
How We Use This Event for Buyer/Attendee Research
We use EUDI Show as a targeted European diving-industry signal event—well suited for research into the profiles of attendees who engage with diving products and services, as well as the types of companies that participate and sponsor. For client-specific buyer matching, we can refine the best buyer segments once we review the client’s website and confirm what they sell (for example: dive gear, training programs, marine services, destinations, or related underwater products).
Data sheet
EUDISHOW - European Dive Show – Event Attendee & Buyer Profile Analysis
Event Date: 19–21 February 2027
Location: Bologna, Italy
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | EUDISHOW - European Dive Show |
| Event Date | 19–21 February 2027 |
| Event Status | Upcoming |
| Venue | Not specified in the provided official text |
| City | Bologna |
| State / Region | Emilia-Romagna |
| Country | Italy |
| Organizer | SEI srl |
| Official Event Website | eudishow.eu |
| Event Type | Trade show / consumer-and-trade exhibition for the diving sector |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Sports; Business Services; Education & Training; Wellness, Health & Fitness |
| Audience Reach | European with international participation potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; official site confirms the event and 2026 closing news, but no public current-year attendance figure was provided in the supplied text. |
| Main Purpose of Event | European marketplace for scuba diving products, training, tourism, marine outreach, equipment, and sector networking. |
About the Event
EUDISHOW - European Dive Show is positioned by the organizer as the leading European exhibition fully dedicated to the underwater diving world. The official site highlights a dedicated marketplace for the diving ecosystem, and the 2026 news update indicates a continuing, active event with measurable year-over-year growth.
The event is relevant to equipment suppliers, dive training organizations, travel operators, marine and underwater service providers, and brands serving recreational and professional diving users. It is also a strong networking venue for procurement-minded buyers in tourism, retail distribution, safety, and training, especially those seeking product sourcing, partnerships, education, and market expansion in the European diving sector.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Dive retail buyers | Dive shops, sports retailers, equipment resellers | Category selection, product purchasing, brand onboarding | High relevance for gear, accessories, and training products |
| Dive center operators | Resorts, dive schools, dive centers, liveaboard operators | Operational purchasing and supplier evaluation | Key buyers for training systems, rentals, service equipment, and tour partnerships |
| Tourism buyers | Travel agencies, tour operators, destination marketing organizations | Package sourcing, partner selection, destination promotion | Important for dive travel, expeditions, and destination packages |
| Distributor and importer teams | Marine equipment distributors, importers, wholesale channels | Product sourcing, regional distribution, margin and supply review | Highly relevant for brands seeking European channel partners |
| Training and certification leaders | Dive training agencies, instructor networks, certification bodies | Curriculum, accreditation, and training-tool decisions | Relevant for e-learning, education tools, and safety products |
| Marine conservation and outreach groups | NGOs, marine NGOs, outreach foundations, dive ambassadors | Program partnerships, sponsorship, advocacy, and education | Relevant for sustainability, CSR, and awareness-oriented suppliers |
| Safety and rescue stakeholders | Rescue services, coast-adjacent operators, safety equipment users | Equipment selection and operational safety purchasing | Relevant for communication, emergency, and protective equipment vendors |
| Media and content partners | Diving magazines, online media, creators, photographers | Influence, promotion, and audience amplification | Useful for launches, sponsorship, and brand visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Bologna and surrounding metropolitan area | Medium | Convenient access for regional retailers, operators, and service providers |
| Host state / region | Emilia-Romagna and neighboring northern Italian regions | High | Strong regional draw due to Italy’s dense leisure, tourism, and retail base |
| Nearby business hubs | Milan, Verona, Florence, Venice, Rimini | High | Accessible to distributors, travel operators, and consumer brands |
| National reach | Italy-wide attendance | High | Likely includes buyers from retail, tourism, and dive training across Italy |
| International reach | Europe and selected global diving markets | Medium | Official branding indicates a European show with international relevance |
| Trade corridors | Italy–France–Spain–Germany–Adriatic/Mediterranean travel corridors | Medium | Relevant for equipment distribution and dive tourism partnerships |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification: Global | Although hosted in Bologna, the event’s European positioning and dive-sector focus support cross-border attendance from brands, operators, and education partners. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| PADI | Training and certification body | Core diving education ecosystem participant; relevant for training, events, and partner activations | padi.com | Partnerships Director, Training Manager, Regional Manager | Strong Market Fit, Attendance Not Confirmed |
| SSI International | Training and certification body | Relevant for education partnerships, instructor tools, and dive-center network relationships | divessi.com | Business Development Director, Training Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Mares | Dive equipment manufacturer | Leading brand for scuba gear and retail channel engagement | mares.com | Sales Director, Channel Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Cressi | Dive equipment manufacturer | Strong fit for equipment buyers, distributors, and retail partners | cressi.com | Export Manager, Sales Director, Key Account Manager | Strong Market Fit, Attendance Not Confirmed |
| Aqua Lung | Dive equipment manufacturer | Relevant for premium dive gear and distribution discussions | aqualung.com | Channel Sales Manager, Regional Sales Manager, Product Director | Strong Market Fit, Attendance Not Confirmed |
| Scubapro | Dive equipment brand | Relevant for retail, distribution, and product launch outreach | scubapro.com | Business Development Director, Country Manager, Brand Manager | Strong Market Fit, Attendance Not Confirmed |
| Beuchat | Dive equipment manufacturer | Potential for European retail and distribution partnerships | beuchat-diving.com | Export Director, Sales Manager, Distributor Manager | Strong Market Fit, Attendance Not Confirmed |
| TUSA | Dive equipment brand | Relevant for dive accessory procurement and retail relationships | tusa.com | Sales Director, EMEA Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| OMS (Ocean Management Systems) | Dive equipment brand | Relevant to technical diving buyers and specialty distributors | omsdive.com | Sales Manager, Technical Diving Product Lead, Distributor Relations | Strong Market Fit, Attendance Not Confirmed |
| Dive Assure | Diving insurance provider | Useful for dive travel, safety, and membership partnerships | diveassure.com | Partnerships Manager, Business Development, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Red Sea Diving Safari | Dive resort / tourism operator | Strong buyer profile for dive tourism, packages, and partnerships | redseadivesafari.com | Commercial Director, Procurement Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Blue O Two | Dive travel operator | Relevant for liveaboards, travel sourcing, and destination partnerships | blueotwo.com | Operations Director, Sales Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Scuba Schools International dive center network | Training network / reseller ecosystem | Represents downstream training and equipment buyers | divessi.com | Network Manager, Training Director, Regional Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Business Development Director | Commercial | Director / VP | Owns partnerships, channel growth, and event networking outcomes. |
| 2 | Sales Director / Channel Sales Manager | Sales | Director / Manager | Relevant for distributors, retailers, and equipment procurement discussions. |
| 3 | Partnerships Director / Manager | Partnerships | Director / Manager | Key for event collaboration, affiliate programs, and co-marketing. |
| 4 | Product Manager | Product | Manager / Senior Manager | Influences product launches, feature priorities, and buyer feedback. |
| 5 | Procurement Manager / Purchasing Manager | Procurement | Manager | Relevant for operators and retailers sourcing equipment and services. |
| 6 | Operations Director / Operations Manager | Operations | Director / Manager | Important for dive centers, resorts, and tour operators managing suppliers. |
| 7 | Category Manager / Merchandising Manager | Merchandising / Retail | Manager | Selects product assortment for sporting and dive retail channels. |
| 8 | Training Director / Instructor Trainer | Education | Director / Senior Manager | Relevant for certification, instructional tools, and learning partnerships. |
| 9 | Owner / Managing Director | Executive Office | Owner / C-level | Common in dive centers, retailers, and regional distributors. |
| 10 | Marketing Director / Brand Manager | Marketing | Director / Manager | Supports event sponsorship, product promotion, and community campaigns. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core industry for dive travel, resorts, and marine tourism partnerships. | Tour operators, resorts, destination marketers |
| 2 | Sporting Goods | Direct fit for dive gear and accessories retail/distribution. | Buyers, category managers, distributors |
| 3 | Retail | Retail channels purchase and merchandise diving products. | Retail buyers, store owners, merchandisers |
| 4 | Wholesale | Distribution-focused buyers are important for brand expansion. | Importers, distributors, channel partners |
| 5 | Import & Export | International supply and regional distribution are central to the event. | Cross-border sourcing and reseller acquisition |
| 6 | Education Management | Certification and training are major ecosystem components. | Training agencies, instructor networks |
| 7 | Professional Training & Coaching | Supports instructor development and technical training products. | Course providers, coaching services, e-learning vendors |
| 8 | Environmental Services | Marine outreach and conservation are relevant to the event brand. | CSR, conservation, and sustainability partners |
| 9 | Events Services | Relevant for sponsorship, production, and promotion partners. | Sponsors, exhibitors, show services |
| 10 | Consumer Goods | Applies to branded accessories and lifestyle products sold to divers. | Brand owners, launch teams, accessories sellers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website text supplied | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed in supplied text | Unconfirmed | Official website navigation references a 2026 exhibitor list | No current-year count available in provided material. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official figure provided | Use qualitative segmentation for outreach. |
| Speaker count | Not publicly confirmed | Unconfirmed | No official count in supplied text | Use agenda/speaker list if published later. |
| Historical attendance | 2026 completed; +4% vs 2025 per official news update | Confirmed historical growth signal | Official EUDI News article on the website | Growth indicates healthy market demand, but no absolute attendance number was provided. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable sourcing of gear, training, and operational supplies | Meet buyers responsible for equipment selection and vendor comparison | Manufacturer, distributor, and wholesale programs |
| Technology | Dive computers, digital booking, training platforms, and content tools | Demonstrate product advantages and integration ease | Software, electronics, and booking/CRM solutions |
| Tourism partnerships | Destination promotion and package sales | Connect with operators and destination marketers | Travel, hospitality, and partnership packages |
| Education & training | Instructor support, certification, and e-learning | Showcase training modules and learning content | Courseware, LMS, certification tools |
| Sustainability | Marine conservation, outreach, and responsible tourism | Align with audience values and CSR initiatives | Conservation programs, eco-products, sponsorships |
| Retail & distribution | Assortment, pricing, and European channel access | Meet regional resellers and importers | Distributor programs, dealer onboarding, MAP support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong concentration of buyers, operators, training bodies, and channel partners in the diving ecosystem. |
| Decision-maker availability | High | Likely access to owners, directors, product managers, and partnership leaders. |
| Data collection potential | Medium | Official attendee lists were not provided in the supplied content, limiting verified list extraction. |
| Apollo targeting potential | High | Clear fit for travel, retail, wholesale, training, and sporting goods targeting. |
| Geographic targeting potential | High | Strong focus on Italy, Southern Europe, and Mediterranean tourism corridors. |
| Best outreach approach | High-touch email and LinkedIn outreach | Target buyers by product need, geography, and role; emphasize distribution, retail, and partnership value. |
| Overall lead quality | High | Strong niche event with clear commercial relevance and identifiable buyer functions. |
| Best use case | Lead generation, sponsor outreach, distributor acquisition, and attendee list enrichment | Effective for companies selling dive products, tourism services, training platforms, and marine-focused offerings. |
| Limitations / risks | Limited public attendee data | Current-year lists, counts, and venue details were not fully available in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Sporting Goods; Retail; Wholesale; Import & Export; Education Management; Professional Training & Coaching; Environmental Services; Events Services | Capture core buyer and partner ecosystems for the show. |
| Departments | Sales; Business Development; Procurement; Operations; Product; Marketing; Partnerships; Education | Reach decision-makers and commercial influencers. |
| Seniority | Owner; C-Level; VP; Director; Head; Manager | Prioritize budget holders and active buyers. |
| Job titles | Business Development Director, Sales Director, Purchasing Manager, Procurement Manager, Operations Director, Product Manager, Partnerships Manager, Training Director, Category Manager, Managing Director | Target titles most likely to buy, source, or partner. |
| Geography | Italy; Southern Europe; Mediterranean; European Union | Align outreach with the event’s strongest market footprint. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000 | Captures SMB operators, distributors, and growth-stage brands active at trade events. |
| Keywords | diving, scuba, dive center, snorkeling, liveaboard, marine tourism, certification, underwater, watersports, equipment distributor | Refine lead lists by event-specific commercial intent. |
| Company type | Privately held; family-owned; regional chains; multi-location operators; reseller networks | Common buyer profile for this sector. |
Suggested Apollo Search Logic: (industry: “Leisure, Travel & Tourism” OR “Sporting Goods” OR “Retail” OR “Wholesale” OR “Import & Export”) AND (title contains “Director” OR “Manager” OR “Owner” OR “Head” OR “VP”) AND (keywords: diving OR scuba OR dive center OR marine tourism OR certification OR liveaboard).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official EUDI Show website | Official organizer website | Event identity, official branding, organizer name, Bologna location references, 2027 application form presence, and event purpose | High |
| EUDI News item: “EUDI Show 2026 closes with a +4% increase over 2025” | Official news post | Confirmed the event was completed in 2026 and provided a positive historical growth signal | High |
| Supplied official site text | Primary source excerpt | Organizer name, Bologna location, exhibitor navigation, and 2027 application form reference | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to EUDISHOW - European Dive Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds