eTrade Show - E-commerce Fair Event and Conference
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to eTrade Show - E-commerce Fair Event and Conference — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
About this event
eTrade Show 2027 (International E-commerce Industry Trade Fair)
Event overview
eTrade Show 2027 is positioned as an international, industry-focused trade fair dedicated to the e-commerce ecosystem—bringing together companies and decision-makers working across online sales, store operations, customer experience, marketing, payments, logistics, compliance, and emerging innovations.
The fair includes a structured industry congress and the E-commerce Summit conference format with workshops, lectures, and case studies designed to help businesses strengthen strategies and improve execution in areas such as growth, technology adoption, and operational efficiency.
Key facts (from the official event information)
- Official event name: International E-commerce Industry Trade Fair - eTrade Show 2027
- Dates: 26–28 January 2027
- Location: Warsaw, Poland
1) Who attends (buyers / attendees)
eTrade Show is designed for professionals and business decision-makers who operate (or directly influence) revenue and customer growth in e-commerce. Because the sectors span the full stack—from platforms and SaaS to payments, logistics, analytics, and cybersecurity—the audience typically includes both hands-on practitioners and commercial leaders.
Most likely attendee / buyer segments include:
- e-commerce operators and online retailers (business owners, e-commerce directors, head of online sales, marketplace managers)
- Digital and product teams (e-commerce platform managers, product owners, customer experience leads)
- Growth and marketing decision-makers (performance marketing, CRM, personalization, marketing automation)
- Operations and fulfillment stakeholders (logistics, fulfillment, delivery, order management, warehousing coordination)
- Finance and payments stakeholders (payments managers, fintech/product managers, fraud/risk and compliance-aligned roles)
- Technology and transformation leaders (ERP/integration, digital transformation, analytics and BI managers)
- Security and compliance professionals (cybersecurity owners, compliance/risk managers relevant to transaction security)
- Service providers and enablers (agencies, consulting firms, training providers, development teams, e-commerce solution integrators)
- Innovation-focused participants (AI and e-commerce startups, innovation teams)
In other words: this is not limited to “hardware-style” procurement buyers. The strongest buyer-fit typically appears among teams that can evaluate and adopt software, integrations, operational systems, and services—especially those responsible for revenue growth, conversion, retention, and customer journey improvements.
2) Where the show is happening + attendee geographic origin
The fair will take place in Warsaw, Poland during 26–28 January 2027.
Based on the official positioning (“international”), the event can be expected to draw a mixture of:
- Poland-based attendees from cities with strong e-commerce and retail ecosystems (Warsaw and other major hubs)
- Regional European attendance from nearby markets where participants monitor cross-border e-commerce trends, tools, and technology vendors
- International exhibitors/partners bringing solutions across payments, logistics, analytics, cybersecurity, and e-commerce platform categories
The official page text provides the venue and country, but it does not include a numeric breakdown of attendee geographic origin. If we receive additional attendance-origin data (or exhibitor country distribution), we can refine targeting by geography with higher confidence.
3) Audience reach (Local / National / Global)
The event is presented as an international e-commerce industry trade fair and described as a leading e-commerce trade show in Europe. That positioning indicates the audience is expected to be broader than a local/regional-only event.
A practical way to categorize reach for targeting purposes:
- National component: strong presence from Poland-based e-commerce businesses and service providers
- International component: participation from companies and professionals that operate beyond Poland’s borders (especially in payments, logistics, platforms, and compliance)
- Cross-border relevance: many solutions discussed—payments, security, analytics, and order management—tend to be transferable across markets, which increases international engagement
Without the official attendee counts by country in the provided page text, we treat “international/global” as part of the event’s commercial positioning, while keeping the “buyer targeting” approach segmented by sector and role.
4) Sample buyer company names (buyers only) + websites
Below are example buyer-style targets that match the event’s buyer themes (e-commerce operations, marketplaces, logistics/fulfillment, payments/fintech, customer experience, analytics, and cybersecurity). These are included to illustrate the kind of organizations that should be prioritized when building a buyer list for e-commerce trade fairs.
If we share your client’s product scope and target country focus, we can replace generic examples with a tighter, qualification-driven buyer shortlist (e.g., only enterprises using the same tech stack, only those expanding cross-border, or only those hiring for specific e-commerce roles).
| Priority | Company | Website | Best Title to Target | Why This Is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Allegro | https://allegro.pl/ | Head of Marketplace Operations / E-commerce Operations Director | Marketplace operators typically invest heavily in order management, seller tooling, customer experience, and transaction optimization—core eTrade Show sectors. |
| 2 | CD Projekt (GOG and e-commerce ecosystem activities) | https://www.gog.com/ | Digital Business / E-commerce Product Lead | Digital-first commerce organizations often prioritize payments, data/analytics, and customer experience improvements relevant to online sales growth. |
| 3 | MediaMarkt (Poland presence) | https://www.mediamarkt.pl/ | E-commerce Director / Head of Online Sales | Retailers with strong online channels align to logistics/fulfillment, platform optimization, CRM/personalization, and conversion-focused initiatives. |
| 4 | Empik | https://www.empik.com/ | Head of E-commerce / Omnichannel Growth Manager | Omnichannel commerce players commonly evaluate marketing automation, analytics, customer experience, and secure transaction flows. |
| 5 | Rossmann | https://www.rossmann.pl/ | Online Sales Manager / E-commerce Platform Owner | Large consumer retailers typically require improvements across order management, payments, and delivery performance—high relevance to show sectors. |
| 6 | Leroy Merlin (Poland presence) | https://www.leroymerlin.pl/ | Head of E-commerce / Digital Commerce Lead | Home improvement retailers depend on logistics and fulfillment efficiency while scaling website performance and customer journey optimization. |
| 7 | Amazon (Marketplace and seller ecosystem) | https://www.amazon.com/ | Marketplace Operations / Program Manager (Seller Experience) | Marketplace scale typically drives constant improvements in personalization, analytics, compliance, and transaction security. |
| 8 | Shopify merchants (illustrative buyer category) | https://www.shopify.com/ | Head of E-commerce / Growth Manager (Merchant Side) | Many merchants attend to evaluate CRM/personalization, payments, security, and logistics—exactly the categories reflected in the fair sectors. |
| 9 | DPDgroup (delivery/fulfillment participation as buyer-type stakeholder) | https://www.dpd.com/ | Digital / E-commerce Logistics Partnerships Manager | Logistics providers with e-commerce integration needs fit the logistics, fulfillment and delivery sector themes. |
| 10 | InPost | https://www.inpost.pl/ | Head of E-commerce Logistics / Partnerships Director | Last-mile and parcel logistics are directly relevant to delivery, fulfillment, and customer experience improvements for online sellers. |
| 11 | PayU (payments buyer ecosystem) | https://www.payu.com/ | Payments Product Manager / Head of Risk & Compliance | Payments and transaction security are explicitly part of the fair’s core sector list. |
| 12 | Przelewy24 / Pay by Bank transfer ecosystem (illustrative) | https://www.przelewy24.pl/ | Partnerships Manager / Head of E-commerce Integrations | Payment acceptance integrations are often tied to compliance, conversion rates, and customer friction reduction. |
| 13 | Allegro Pay ecosystem (payments angle) | https://allegro.pl/ | Fintech Partnerships / Product Owner (Payments) | When marketplaces enhance checkout/payment experiences, they align strongly with payments/FinTech and security/compliance themes. |
| 14 | Vinted (marketplace model) | https://www.vinted.com/ | Head of Marketplace Growth / CX & Retention Lead | Marketplace companies focus on customer experience, trust/safety, payments, and personalization—major eTrade Show topics. |
| 15 | Wayfair (cross-border e-commerce marketplace model) | https://www.wayfair.com/ | Director of E-commerce Operations / Online Merchandising Lead | Large online merchants evaluate logistics/fulfillment workflows, analytics, and customer experience tooling. |
| 16 | Bol.com (cross-border e-commerce) | https://www.bol.com/ | Head of E-commerce Platform / Order Management Manager | Platform and fulfillment optimization are central to eTrade Show’s ERP/integrations and logistics/fulfillment sectors. |
| 17 | Zalando (fashion e-commerce) | https://www.zalando.com/ | CRM & Personalization Director / Marketing Automation Lead | Customer experience, personalization, and CRM are highlighted as major conference/fair sectors. |
| 18 | Overstock-like retail e-commerce (category example) | https://www.overstock.com/ | Director, Digital Commerce / Customer Journey Lead | General retail e-commerce buyers often evaluate conversion optimization, analytics, personalization, and secure payments. |
| 19 | Square / Block commerce ecosystem (payments buyer angle) | https://squareup.com/ | Head of Commerce Partnerships / Payments Integration Manager | FinTech and online payments are directly included in the fair sectors; partnerships and integration are typical buyer priorities. |
| 20 | AmRest / multi-brand digital commerce (example category) | https://amrest.eu/ | Digital Commerce / Online Ordering Transformation Lead | Any digital ordering/online commerce transformation aligns to customer experience, analytics, and operational integration themes. |
Note: Some examples above are included as illustrative buyer-type targets that match the event’s themes. For a “buyers-only” list that is maximally accurate, we will align the buyer shortlist to your client’s exact product category (e.g., payments, logistics tech, SaaS, cybersecurity, CRM, analytics, ERP integrations, or e-commerce development).
5) Job profiles, industries & event type
Event type
eTrade Show is an international industry trade fair complemented by an industry congress and the E-commerce Summit conference tracks.
Job profiles to target
- E-commerce Director / Head of Online Sales
- Marketplace Operations Manager
- Customer Experience Lead / CX Manager
- Marketing Automation Manager / CRM & Personalization Lead
- Head of Data & Analytics / BI Manager
- Payments Manager / FinTech Product Manager
- Fraud / Risk / Transaction Security Lead
- Cybersecurity Lead / Compliance Manager (relevant to transaction and platform security)
- Logistics / Fulfillment / Delivery Operations Manager
- Order Management / ERP & Integrations Manager
- Digital Transformation Director
- E-commerce Platform Owner / Web Platform Manager
- Consulting / Training / E-commerce Development Decision Makers (for service buyers seeking enablement or implementation)
Industries that map well to the fair sectors
The fair sectors listed by the event—such as e-commerce platforms and SaaS, marketplaces, marketing automation/CRM/personalization, analytics/BI, online payments/FinTech, logistics/fulfillment, ERP/integrations/digital transformation, customer experience/chatbots/AI, cybersecurity/compliance, and consulting/training/e-commerce development—span multiple industries. In practice, the strongest matches are typically:
- Retail & e-commerce (online sellers, multi-channel retailers, direct-to-consumer brands)
- Internet / Information Technology (e-commerce tech stack, SaaS, integrations)
- Financial Services / FinTech (payments, risk, transaction security)
- Logistics & Supply Chain (fulfillment, delivery performance)
- Security & Compliance-related roles (cybersecurity, fraud prevention)
- Marketing & Advertising (automation, CRM, personalization)
6) Estimated attendance (expected total footfall)
The provided official website content includes a section titled “eTrade Show in Numbers,” but the numeric values are shown as placeholders (e.g., “0 Visitors,” “0 Exhibitors,” “0 Poland %,” “0 Abroad %,” and “0 m2”). Because these figures are not reliably populated in the text you provided, we cannot provide a defensible attendance estimate from the source.
What we can do next: if you share any additional official documents (post-trade report, media kit, or exhibitor statistics) or if we receive the 2026/2025 visitor totals from the event’s reporting page, we can generate a credible expected footfall range and a buyer-density model by sector.
7) Key focus areas & buyer engagement
eTrade Show emphasizes “online commerce” growth and operational execution. The event’s fair sectors and conference promise suggest strong emphasis on:
- Online sales strategy and execution (how businesses sell, scale, and convert)
- Website design and store management (conversion, performance, UX)
- Order management and operational workflows (from purchase to fulfillment)
- Logistics, fulfillment and delivery (speed, accuracy, customer experience)
- Electronic payments and transaction security (conversion + security)
- Emerging innovations including AI-related customer experience elements
- ERP, integrations and digital transformation (systems alignment)
- Cybersecurity and compliance (risk management)
- Marketing automation, CRM and personalization (retention and lifetime value)
Buyer engagement themes that perform well in outreach:
- “Reduce checkout/payment friction while improving security” (payments + security fit)
- “Improve fulfillment accuracy and delivery performance” (logistics + customer experience fit)
- “Increase conversion and retention using CRM/personalization and analytics” (marketing + data fit)
- “Connect systems via integrations/ERP to streamline operations” (transformation fit)
- “Adopt AI safely in customer experience and support” (AI + compliance/security fit)
8) Client-product fit: best buyers depend on your product—please share your website
We can refine “best buyers” and produce a highly qualified buyer shortlist only after we review your client product. Please share the client website (and ideally a 3–5 bullet summary of what the product does, who it serves, and the main buyer department).
Once we have that, we will:
- Map your product category to the event’s exhibition sectors (platforms/SaaS, payments/FinTech, logistics/fulfillment, CRM/personalization, BI/analytics, ERP/integrations, cybersecurity/compliance, CX/AI, or consulting/training/development)
- Select the most likely buyer job profiles (e.g., Head of Payments vs. Head of Logistics vs. CRM/Personalization Director)
- Prioritize companies where adoption or expansion is most aligned with your solution
Until we receive the client website, we can only provide sector-aligned buyer categories and illustrative buyer examples (like the table above). After review, we will return a tighter, truly “best-fit buyers” list.
9) Suggested industry targeting (aligned to your buyer needs)
For targeting based on the event’s sectors (online commerce across technology + operations + payments + security), the best industry selections typically fall into a combination of the following categories from your available industry taxonomy:
- Internet
- Information Technology & Services
- Computer Software
- E-Learning (only if your client offers training/enablement programs)
- Marketing & Advertising
- Market Research (if your client is analytics/BI/insights-driven)
- Financial Services (payments, risk, transaction security)
- Logistics & Supply Chain (fulfillment, delivery, order flow optimization)
- Security & Investigations (if cybersecurity/compliance is central)
- Outsourcing/Offshoring (only for development/implementation/service buyers when applicable)
- Consulting-adjacent industries (captured via categories like Management Consulting or Program Development, depending on your taxonomy mapping)
How we recommend using this event for buyer list research
eTrade Show 2027 is best treated as a stack-wide e-commerce decision ecosystem. Instead of collecting generic attendee lists, we prioritize the buyer layers that align to the show’s declared sectors:
- Commerce growth buyers (online sales, conversion, CRM/personalization)
- Payments and security buyers (FinTech, transaction security, fraud/risk)
- Operations buyers (order management, ERP/integrations, fulfillment/delivery)
- Transformation buyers (digital transformation, system integration, analytics/BI)
Once we review your client website, we translate these layers into a focused “Best Title to Target” strategy and a “best-fit company profile” approach.
Next step (so we can identify the best buyers for your client)
Please share:
- Your client website URL
- What the product/service does (one paragraph)
- Who the buyer is (department/team) and the primary use case
- Target geography preferences (Poland-only, Europe, global)
After that, we will produce a finalized buyer shortlist aligned to eTrade Show 2027’s sectors and the most valuable job profiles for your specific solution.
Data sheet
| Event Name | eTrade Show 2027 |
| Event Date | 26–28 January 2027 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed on the official homepage text reviewed |
| City | Warsaw |
| State / Region | Masovian Voivodeship |
| Country | Poland |
| Organizer | Not clearly stated in the reviewed homepage text |
| Official Event Website | etradeshow.pl/en/ |
| Event Type | Trade fair and conference |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Logistics & Transportation; Banking & Finance; Retail; Packing & Packaging |
| Audience Reach | National with international participation potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current edition; official homepage shows placeholder zeros rather than a verified count |
| Main Purpose of Event | To showcase e-commerce platforms, online sales solutions, logistics, digital payments, transaction security, analytics, AI, and strategies for online commerce growth |
eTrade Show is an e-commerce trade fair and conference in Warsaw focused on the commercial ecosystem behind online retail. The official event content positions it around online sales strategies, website design, order management, logistics, electronic payments, transaction security, and emerging trends in digital commerce.
The event matters because it brings together solution providers, consultants, and commercial decision-makers involved in digital sales transformation, fulfillment, customer experience, and payment infrastructure. It is particularly relevant for organizations seeking sourcing, partnership, technology evaluation, market intelligence, and buyer engagement across the e-commerce value chain.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| E-commerce leadership | Online retailers, brand owners, marketplaces | Owns digital commerce strategy, channel growth, platform selection | High-value audience for SaaS, platforms, agencies, and optimization tools |
| Procurement and sourcing teams | Retailers, distributors, logistics operators, fintech buyers | Evaluates vendors, contracts, pricing, and service levels | Important for solution providers selling into enterprise buying processes |
| Operations and fulfillment leaders | Warehousing, 3PLs, fulfillment centers, omnichannel retailers | Influences shipping, pick-pack, inventory, and service provider choices | Strong fit for logistics, WMS, automation, and packaging suppliers |
| Technology leaders | E-commerce IT, digital transformation teams, CIO/CTO offices | Selects platform, integration, security, data, and infrastructure solutions | Prime audience for software, cybersecurity, cloud, and analytics vendors |
| Payments and fintech buyers | Payment service providers, PSPs, banks, gateways | Influences checkout, fraud prevention, and transaction enablement | Relevant for payment, risk, and identity vendors |
| Marketing and growth teams | Brands, agencies, performance teams, CRM teams | Buys tools for acquisition, personalization, retention, and automation | Strong fit for martech, analytics, and conversion optimization suppliers |
| Consultants and solution integrators | E-commerce agencies, implementation partners, systems integrators | Advisory and referral influence; may co-sell or recommend vendors | Valuable for partnership development and channel sales |
| Founders and small-business operators | SMEs, D2C brands, startups, marketplace sellers | Makes faster decisions on platform, marketing, logistics, and payments | Useful for SaaS, consulting, and startup-focused vendors |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Warsaw | Local commercial and technology buyers | High | Warsaw is Poland’s largest business center and a natural hub for e-commerce decision-makers |
| Host region: Masovian Voivodeship | Regional retailers, logistics firms, agencies, technology firms | High | Strong concentration of corporate headquarters and service providers |
| Nearby business hubs | Kraków, Łódź, Wrocław, Poznań, Gdańsk, Katowice | Medium to High | Likely domestic travel market for e-commerce and logistics teams |
| National reach | Poland-wide | Very High | Official homepage includes Polish and English content, indicating broad domestic relevance |
| International reach | European e-commerce vendors, partners, and buyers | Medium | Official site describes it as a leading e-commerce trade show in Europe |
| Cross-border trade corridors | CEE and EU trade, logistics, payment, and software buyers | Medium | Relevant for suppliers selling into Central and Eastern Europe |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official website positions the show as a leading e-commerce trade show in Europe and includes English-language materials suitable for international exhibitors and attendees |
| Secondary reach | National and regional (CEE) | Warsaw location strongly supports attendance from Polish and Central European commerce, logistics, and technology buyers |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Allegro | Marketplace / e-commerce operator | Core online commerce buyer with interest in platform, logistics, payments, and CX | allegro.pl | E-commerce Director, Marketplace Manager, Product Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Zalando | Fashion e-commerce / marketplace | Digital commerce, fulfillment, returns, and customer experience priorities align closely | zalando.com | Category Manager, E-commerce Lead, Logistics Manager, CX Director | Strong Market Fit, Attendance Not Confirmed |
| Empik | Retail / omnichannel commerce | Online retail and marketplace operations fit the event’s commerce and fulfillment focus | empik.com | E-commerce Manager, Category Manager, Operations Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| LPP | Retail group / fashion brand operator | Large-scale omnichannel and cross-border commerce decision-making | lppsa.com | Digital Commerce Director, Procurement Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| CCC | Retail / e-commerce footwear and fashion | Likely buyer for ecommerce platforms, fulfillment, analytics, and payment optimization | ccc.eu | E-commerce Manager, Digital Marketing Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| InPost | Logistics / delivery network | Last-mile delivery, lockers, and fulfillment are highly relevant to e-commerce exhibitors | inpost.eu | Partnerships Director, Operations Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| DPD Polska | Parcel delivery / logistics | E-commerce shipping and delivery solutions are central to the event | dpd.com.pl | Logistics Director, Key Account Manager, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| PayU | Payments / fintech | Online payments, checkout, and transaction security are core event topics | payu.com | Partnerships Director, Product Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Przelewy24 | Payments / fintech | Checkout optimization and payment integration are key e-commerce purchase areas | przelewy24.pl | Sales Director, Partnerships Director, Product Owner, Integrations Manager | Strong Market Fit, Attendance Not Confirmed |
| ING Bank Śląski | Bank / financial services | Relevant for merchant services, digital payments, and transaction security | ing.pl | Head of Partnerships, Product Director, Commercial Banking Manager | Strong Market Fit, Attendance Not Confirmed |
| BaseLinker | E-commerce software / integration platform | Directly aligned with multi-channel order management and integrations | baselinker.com | Product Manager, Business Development Director, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Shoper | E-commerce platform SaaS | A natural buyer and exhibitor-side target for e-commerce technology partnerships | shoper.pl | Sales Director, Partnerships Manager, Product Lead | Strong Market Fit, Attendance Not Confirmed |
| Cloud Technologies | Technology / infrastructure | Cloud, hosting, and digital commerce infrastructure are relevant to the audience | cloudtechnologies.pl | IT Director, Cloud Architect, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Digital Officer / CIO / CTO | IT / Digital Transformation | C-level | Owns platform, infrastructure, security, and transformation decisions |
| 2 | E-commerce Director / Head of E-commerce | Digital Commerce | Director / VP | Direct owner of online sales performance and vendor selection |
| 3 | Procurement Manager / Director of Procurement | Procurement | Manager / Director | Evaluates suppliers for platforms, services, logistics, and payments |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain / Logistics | Manager / Director | Key stakeholder for fulfillment, shipping, and delivery technologies |
| 5 | Head of Payments / Payment Product Manager | Payments / Fintech | Manager / Director | Owns checkout, gateway, fraud, and transaction performance |
| 6 | Category Manager / Buying Manager | Merchandising / Commercial | Manager | Selects product assortment and category tools for online sales |
| 7 | Marketing Director / CRM Director | Marketing | Director / VP | Buys automation, personalization, analytics, and conversion tools |
| 8 | Operations Director / Fulfillment Lead | Operations | Director / Head | Focuses on order management, service levels, and operational efficiency |
| 9 | Partnerships Director / Business Development Director | Commercial / Partnerships | Director | Works on channel partnerships, integrations, and co-selling |
| 10 | Compliance / Security Lead | Security / Risk / Compliance | Manager / Director | Relevant for fraud prevention, privacy, and transaction security vendors |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Internet | E-commerce platforms, marketplaces, and digital commerce operations | Platform, SaaS, and partnership targeting |
| 2 | Information Technology & Services | Digital transformation, integrations, and enterprise e-commerce infrastructure | IT decision-makers and implementation teams |
| 3 | Computer Software | Core fit for commerce platforms, CRM, ERP, analytics, and automation tools | SaaS buyers and product stakeholders |
| 4 | Logistics & Supply Chain | Fulfillment, shipping, delivery, and warehouse operations | Operations and procurement targeting |
| 5 | Retail | Online and omnichannel retailers are core attendees and buyers | Merchandising, e-commerce, and category management |
| 6 | Financial Services | Payments, merchant services, fraud, and checkout solutions | Payments and fintech sales |
| 7 | Wholesale | Distributors and B2B commerce operators often need online selling tools | B2B commerce and distribution solutions |
| 8 | Marketing & Advertising | Performance marketing, automation, CRO, personalization | Martech and agency partnerships |
| 9 | Computer & Network Security | Transaction security, fraud prevention, compliance, and data protection | Security solution outreach |
| 10 | Transportation/Trucking/Railroad | Last-mile and parcel delivery ecosystem participants | Carrier, delivery, and logistics partnerships |
| 11 | Consumer Goods | Brands selling direct-to-consumer and through marketplaces | D2C commerce and fulfillment use cases |
| 12 | Facilities Services | Warehousing, fulfillment operations, and back-office support | Operational efficiency and facility solutions |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official homepage shows placeholder zeros in the numbers section | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official homepage shows placeholder zeros | Use exhibitor catalog when current edition is published. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No verified buyer list found in reviewed text | Potential for B2B attendee list building remains high based on event category. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Conference section present; agenda details not verified in the provided text | Check official conference page for current-year speakers. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | No sponsor list verified in reviewed text | Sponsor prospecting should rely on official sponsorship package. |
| Historical attendance | Historical public figures not verified in provided text | Not confirmed | Homepage numbers appear to be placeholders rather than actual totals | Recommend using prior-year post-show reports for validated attendance data. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| E-commerce platforms | Need scalable storefronts and marketplace tools | Platform demos and comparison meetings | SaaS, CMS, commerce engines |
| Logistics and fulfillment | Need faster delivery and better order visibility | Operational pain-point meetings | 3PL, WMS, TMS, parcel solutions |
| Payments and fintech | Need secure checkout and reduced cart abandonment | Solution-led commerce discussions | Gateways, PSPs, fraud tools |
| Cybersecurity and compliance | Need transaction protection and data compliance | Security-focused executive meetings | Fraud prevention, IAM, compliance software |
| Analytics and BI | Need better visibility into conversion and inventory | ROI and data-value conversations | BI dashboards, attribution, CDP |
| AI and automation | Need improved productivity and personalization | Innovation showcases and pilots | Chatbots, recommendations, workflow automation |
| Digital transformation | Need integrated systems and modern operating models | Executive transformation discussions | ERP, integrations, consulting |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on e-commerce decision-makers, platforms, logistics, and payments |
| Decision-maker availability | High | Likely attendance from directors, managers, founders, and commercial leads |
| Data collection potential | Medium | Useful if exhibitor catalog, speaker list, or registration data becomes available |
| Apollo targeting potential | Very High | Clear industry and title filters exist for e-commerce, logistics, payments, and IT buyers |
| Geographic targeting potential | High | Strong focus on Warsaw, Poland, and broader CEE region |
| Best outreach approach | Very High | Pre-event LinkedIn/email outreach, booth meeting scheduling, and partner-led introductions |
| Overall lead quality | High | Strong fit for event lead generation and buyer-list building in the e-commerce stack |
| Best use case | Lead generation and account-based outreach | Ideal for identifying retailers, brands, logistics firms, fintechs, and SaaS buyers |
| Limitations / risks | Medium | Current-year attendance and exhibitor numbers are not publicly verified in the provided source text |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Internet; Information Technology & Services; Computer Software; Retail; Logistics & Supply Chain; Financial Services; Marketing & Advertising; Computer & Network Security; Wholesale | Captures the core e-commerce buyer ecosystem |
| Departments | IT; Operations; Procurement; Marketing; Sales; Product; Finance; Business Development | Targets functional owners and budget holders |
| Seniority | Manager; Director; VP; C-level; Owner; Partner | Prioritizes decision-makers and influencers |
| Job titles | E-commerce Director, Head of E-commerce, Procurement Manager, Supply Chain Director, Logistics Manager, CIO, CTO, Product Manager, Partnerships Director, Payment Product Manager, Category Manager | Matches the event’s highest-value attendee profiles |
| Geography | Poland; Warsaw; Central and Eastern Europe; selected EU markets | Supports local and regional outreach |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Covers startup, mid-market, and enterprise buyers |
| Keywords | e-commerce, marketplace, online retail, fulfillment, order management, checkout, payment gateway, fraud prevention, logistics, omnichannel, digital transformation | Improves relevance for event-aligned prospect lists |
| Technologies | Shopify, Magento, WooCommerce, ERP, WMS, CRM, CDP, payment gateways, analytics tools | Helps segment companies with active commerce tech stacks |
| Company type | Private company; public company; e-commerce operator; retailer; distributor; logistics provider; fintech provider | Focuses on organizations most likely to buy |
| Revenue range | No strict restriction; prioritize mid-market and enterprise where relevant | Supports larger-budget buying cycles |
Suggested Apollo Search Logic: (e-commerce OR online retail OR marketplace OR digital commerce) AND (Director OR Head OR VP OR C-level OR Manager) AND (Poland OR Warsaw OR Central Europe) with additional filters for Logistics & Supply Chain, Financial Services, Computer Software, and Retail.
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| eTrade Show Official Website | Official organizer / event website | Event name, 2027 edition, dates, city, country, exhibition sectors, conference theme, and on-page numbers section | Very High |
| Official Homepage Content Reviewed | Primary source text | Confirmed that the event is an e-commerce trade fair and conference with focus on logistics, payments, security, AI, and online commerce | Very High |
| Official “Exhibitors Catalog” and “Conference” navigation references | Official site navigation / event resources | Confirmed the existence of exhibitor and conference content, though current-year participant names were not provided in the supplied text | High |
| Official “eTrade Show in Numbers” section | Official website statistics area | Showed placeholder zero values rather than validated attendance, exhibitor, or country counts | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to eTrade Show - E-commerce Fair Event and Conference — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.