ET Tech X - Education and Training Resources & Tech Expo
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About this event
ET Tech X - Education and Training Resources & Tech Expo
1) Event overview (what we reliably know)
Based on the event’s official website information provided, this event is positioned as an EdTech expo & conference. The official page title visible in the supplied source content indicates: “EDU EXPO GLOBAL 2026 - India’s Premier EdTech Expo & Conference”. The meta text also confirms the event name and that it is focused on India and is related to EdTech.
- Official event name (from provided site text): EDU EXPO GLOBAL 2026
- Industry/theme: Education Technology (EdTech) Expo & Conference
- Country / market: India
- Dates: Not provided in the supplied website text (left blank)
- Venue / city: Not provided in the supplied website text (left blank)
2) Who attends (buyers / attendees) — best-fit attendee groups
Since the supplied official text confirms an EdTech expo & conference in India, the attendee ecosystem we expect (and typically target) aligns with education decision-makers, technology providers, and organizations involved in training delivery. For list-building and targeting, we treat attendees as three layers:
A) Education buyers & decision-makers
These are organizations or leaders that evaluate, purchase, pilot, or scale education platforms and training resources. In EdTech events, this includes:
- School and district leadership (where applicable to the exhibitor’s offering)
- College and university administrators
- Digital learning / academic technology / learning innovation teams
- Program heads responsible for curriculum, learning outcomes, and training delivery
- Corporate L&D leadership (if workplace learning/training solutions are presented)
B) Buyers of “implementation” services (adoption + deployment)
Many EdTech conferences attract implementation partners and professional service providers who support rollout, integration, content deployment, and training enablement. Buyers here typically look for:
- Systems integration for education platforms
- Content and curriculum enablement
- Assessment, learning analytics, and student/learner success platforms
C) EdTech exhibitors & ecosystem attendees
Exhibitors, sponsors, and ecosystem partners often have active outreach teams that attend to qualify leads and schedule pilots. Buyers in this layer tend to be:
- Business development leaders
- Partnership managers
- Product leaders responsible for enterprise education deployments
- Marketing and channel teams seeking qualified education accounts
Practical targeting note: For an EdTech expo/conference, we focus on leadership roles that can influence adoption and procurement—especially those responsible for learning systems, training programs, outcomes, and vendor evaluation.
3) Where the show is happening + attendee geographic origin
The supplied official website text confirms the event occurs in India, but it does not include the city, venue, or any explicit details about attendee geographic origin. Therefore, we do not assume a specific city or regional mix beyond “India”.
- Show location (city/venue): Not provided in supplied website text
- Country: India
- Attendee geographic origin: Not provided in supplied website text
How we would still plan targeting (without guessing facts): For India-based EdTech events, we typically support both: state-level education organizations and institution leadership, and education technology companies with pan-India reach. We can refine geographic assumptions once the official city/venue or exhibitor/conference tracks are shared.
4) Audience reach (local / national / global)
The supplied site text identifies the event as an “EDU EXPO GLOBAL” conference and indicates it is based in India. However, the exact scale (local vs. national vs. global) is not explicitly stated in the provided excerpt. Because we must not invent details, we describe reach in the safest way:
- Guaranteed from provided text: India-based EdTech expo & conference with a “global” branding element
- Local/National/Global audience split: Not explicitly stated in the supplied website text
What we can do: We use the “global” naming as a positioning indicator for likely international visibility of exhibitors/speakers, but we keep audience reach classification conservative until more official details (speakers list, past edition footprint, or organizer statements) are provided.
5) Sample buyer company names (buyers only) + websites
The supplied official website content does not list exhibitors, sponsors, participating institutions, or partner organizations. Because of that, we cannot reliably extract a correct “official buyer list” from the source excerpt alone.
If we proceed with sample accounts without confirmed exhibitor/attendee context, we risk producing inaccurate recommendations. To deliver accurate buyer-fit samples, we need either:
- the exhibitor/sponsor list or “attending companies” page URL, or
- your product website link so we can align to your exact buyer personas, or
- any provided list of past EDU EXPO GLOBAL / ET Tech X participating institutions.
Request from us: Please share your client/product website and we will generate a buyer-only company table (15–20 records) with: Priority, Company, Website, Best Title to Target, and Why this is a Good Buyer Fit.
6) Job profiles, industries & event type
A) Event type
From the official provided excerpt, the event is an EdTech Expo & Conference. That generally includes education technology solutions, learning platforms, training resources, and education modernization discussions.
B) Job profiles we target (EdTech expo/conference buyer roles)
For attendee-list research, we prioritize roles that are commonly responsible for buying, piloting, evaluating, and scaling learning technology and training programs:
- Head / Director of Learning Technology (where applicable)
- Academic Technology Manager
- Director of Digital Learning / eLearning
- Learning Innovation Lead
- Curriculum Head / Curriculum Director (education-focused solutions)
- Program Director / Training Program Lead
- Dean / Registrar / Academic Administration leadership (institutional deployments)
- Corporate L&D Head (for workplace training solutions)
- Partnerships Manager (B2B education partnerships)
- Vendor Evaluation / Procurement influence roles in education (as available)
C) Industries we recommend using (from the Apollo-style industry list you provided)
For an EdTech education and training resource expo, we recommend applying these industry categories (best matches to EdTech + education ecosystems):
- Education Management
- Higher Education
- Primary/Secondary Education
- Professional Training & Coaching
- E-Learning (if available in your filter set)
- Program Development
- Information Technology & Services (for education tech buyers)
- Internet and Computer Software (for platform providers that may also attend/buy depending on your product)
- Human Resources (if the event track includes corporate training)
Important: We will refine industry targeting based on your client’s product category (learning platform, content, assessment, LMS/LXP, tutoring, workforce training, etc.).
7) Estimated attendance (expected total footfall)
The provided official website excerpt does not include attendance numbers or a footfall estimate. Therefore, we cannot provide a trustworthy attendance figure from the supplied source content.
- Estimated attendance / footfall: Not provided in the supplied website text
If you share last year’s edition attendance metrics or organizer statements, we will incorporate them and present a buyer-density view (how many decision-makers vs. general audience vs. exhibitors).
8) Key focus areas & buyer engagement (what buyers are likely to care about)
For an EdTech expo & conference, the most common buyer focus areas typically revolve around:
A) Learning outcomes and measurable impact
- Improving grades, assessments, competency mapping
- Learning analytics and performance dashboards
- Evidence for ROI in education modernization
B) Curriculum alignment and adoption feasibility
- Mapping content to standards/curriculum frameworks
- Ease of integration with existing school/college systems
- Change management and teacher/instructor adoption
C) Scale, accessibility, and student/learner experience
- Digital access and multi-device experience
- Localization, language support, accessibility features
- Training resource reach for students and educators
D) Security, compliance, and governance (for education platforms)
- Data governance practices
- Role-based access and reporting
- Policy alignment for education institutions
E) Partnerships and procurement pathways
- Public-private partnerships and institution-to-platform engagements
- Pilots, proofs-of-concept, and phased rollout plans
- Channel and implementation support
Buyer engagement approach we recommend: Instead of assuming attendee interest broadly, we advise engaging buyer personas with messaging tied to adoption outcomes—learning improvement, teacher enablement, deployment success, and measurable results.
9) Client-product fit: we need your website to identify the best buyer accounts
To answer your requirement accurately—“best buyers based on our client requirement”—we must review your client/product website so we can map buyers to the right organizational roles.
Please share your client website URL (the product/service page is enough). Once received, we will:
- Identify buyer personas that match your product’s use case
- Select “buyers only” company targets (not random attendees)
- Recommend best job titles to target in each company
- Produce a 15–20 row sample buyer table with: Priority, Company, Website, Best Title to Target, Why This is a Good Buyer Fit
- Apply industry filters aligned to your Apollo industry list (as closely as possible)
10) Sample table (template) — we will fill after we review your client website
Below is the table structure we will deliver for ET Tech X / EDU EXPO GLOBAL 2026 once we have your client website for precise buyer fit. For now, the buyer list cannot be filled reliably because the supplied official source excerpt does not include the participating organizations.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 2 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 3 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 4 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 5 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 6 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 7 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 8 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 9 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 10 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 11 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 12 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 13 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 14 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 15 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 16 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 17 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 18 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 19 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
| 20 | (To be identified after client website review) | (To be identified) | (To be identified) | (To be identified based on your product category and target deployment model) |
11) Next step (so we can deliver the “best buyers” for your requirement)
Please paste the client website URL for your product. After reviewing it, we will finalize:
- 15–20 buyer company samples with full table columns
- Best job titles to target for each buyer
- Recommended industries using your Apollo industry list
- Event-fit positioning (how we should message to attendees based on your offering)
Data sheet
| Event Name | ET Tech X - Education and Training Resources & Tech Expo |
| Event Date | 22 September 2026 to 24 September 2026 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed in the provided official source text |
| City | New Delhi |
| State / Region | Delhi |
| Country | India |
| Organizer | Not publicly confirmed in the provided source text |
| Official Event Website | ettechx.com |
| Event Type | Trade show / expo / conference |
| Primary Category | Education & Training |
| Secondary Applicable Categories | IT & Technology; Business Services |
| Audience Reach | National with potential regional and select international participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium; official attendee count not disclosed in the provided source text |
| Main Purpose of Event | Showcasing education and training resources, edtech solutions, learning technologies, and related business connections for schools, colleges, training providers, and institutional buyers |
ET Tech X - Education and Training Resources & Tech Expo is positioned as a specialized B2B platform for the education and training ecosystem. The official website text references “EDU EXPO GLOBAL 2026 - India’s Premier EdTech Expo & Conference,” indicating a strong focus on educational technology, learning resources, and solution-led procurement conversations rather than a purely consumer-facing show.
The event is relevant to institutions and vendors seeking technology adoption, academic product sourcing, training modernization, and partnership development. Typical participation would include education buyers, school and college decision-makers, training providers, solution vendors, and stakeholders involved in digital transformation, curriculum support, classroom technology, and education supply chains.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Schools, universities, training institutes, education groups | Evaluate suppliers, negotiate pricing, manage tenders | High-value audience for edtech, learning tools, classroom equipment, and services |
| School and college leadership | Private schools, public schools, colleges, universities | Budget holders and strategic decision-makers | Core buyers for learning platforms, curriculum tools, and campus solutions |
| EdTech product and digital transformation teams | Education operators, hybrid learning providers, platform companies | Influence technology selection and integration | Strong fit for SaaS, LMS, assessment, analytics, and classroom tech vendors |
| Training and workforce development leaders | Corporate academies, vocational institutes, skill centers, HR training teams | Define learning programs and vendor requirements | Relevant for training content, certification platforms, and learning infrastructure |
| Distributors and resellers | Education supply distributors, stationery distributors, IT channel partners | Channel buyers and partnership builders | Useful for vendor expansion and route-to-market partnerships |
| Government education stakeholders | Education departments, skill development bodies, public institutions | Policy, procurement, and program influence | Relevant for public-sector bidding, tenders, and institutional rollout |
| Consultants and advisors | Education consultants, implementation partners, advisory firms | Specify solutions and influence buying decisions | Useful for channel influence, referrals, and project introductions |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: New Delhi | High | High | Major education and government decision-making hub with strong institutional buyer concentration |
| Host state / region: Delhi NCR | High | High | Includes corporate HQs, private school chains, distributors, and service providers |
| Nearby business hubs | Medium to high | Medium to high | Gurugram, Noida, Faridabad, and Ghaziabad buyers may attend for procurement and partnerships |
| National reach | High | High | Likely draws buyers from major education markets across India |
| International reach | Medium | Medium | Possible participation from regional edtech vendors, education suppliers, and partners |
| Key education corridors | Medium | Medium | Strong potential interest from Bengaluru, Mumbai, Pune, Hyderabad, Chennai, and Kolkata ecosystems |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The New Delhi location and education-market positioning suggest broad buyer appeal across India |
| Regional | Secondary reach | Strong draw from Delhi NCR and neighboring states with dense education networks |
| Global | Limited but possible | International education vendors and edtech partners may participate, but no official global attendee data is publicly confirmed |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Central Board of Secondary Education (CBSE) | Government / education authority | Institutional influence on school ecosystems, assessment, and education technology adoption | cbse.gov.in | Director, Procurement Officer, Program Head, Academic Officer | Strong Market Fit, Attendance Not Confirmed |
| National Council of Educational Research and Training (NCERT) | Government / curriculum authority | Curriculum, content, and learning resource stakeholder with procurement relevance | ncert.nic.in | Director, Purchase Officer, Project Head, Education Specialist | Strong Market Fit, Attendance Not Confirmed |
| National Institute of Open Schooling (NIOS) | Government / education provider | Distance learning and digital education needs align well with expo themes | nios.ac.in | Director, IT Head, Procurement Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| All India Council for Technical Education (AICTE) | Government / higher education regulator | Technical education ecosystem buyer and influencer for platforms, training, and digital tools | aicte-india.org | Advisor, Director, IT Director, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
| Amity University | Higher education buyer | Large private university network with ongoing technology and academic resource needs | amity.edu | Procurement Head, CIO, Director IT, Dean, Campus Operations Head | Strong Market Fit, Attendance Not Confirmed |
| Manipal Education and Medical Group | Education group | Institutional buyer for education platforms, content, training, and campus technology | manipal.edu | Procurement Director, IT Head, Academic Technology Lead, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| BYJU'S | EdTech company / platform buyer | Potential partner and buyer for learning content, tools, and technology infrastructure | byjus.com | Procurement Manager, Partnerships Director, Product Manager, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Physics Wallah | EdTech company / training platform | Growing learning provider with supplier needs across content, platforms, and training support | pw.live | Business Development Director, Procurement Lead, Product Manager, Partnerships Head | Strong Market Fit, Attendance Not Confirmed |
| Tata ClassEdge | EdTech / school technology provider | Relevant for school technology, digital learning, and distribution relationships | tataclassedge.com | Sales Director, Product Manager, Channel Head, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Pearson India | Education publisher / learning solutions provider | Supplier and buyer for learning content, assessment, and institutional partnerships | pearson.com | Category Manager, Partnerships Director, Product Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-Level / VP | Owns supplier selection, purchasing strategy, and budget control |
| 2 | Procurement Manager / Purchase Manager | Procurement | Manager | Handles vendor evaluation, RFQs, and purchasing execution |
| 3 | Director of IT / CIO / CTO | Technology | Director / C-Level | Influences digital learning platform, infrastructure, and data decisions |
| 4 | Academic Director / Dean / Principal | Academic Affairs | Director / Senior Leadership | Defines institutional needs for teaching resources and technology adoption |
| 5 | Category Manager / Buying Manager | Merchandising / Procurement | Manager | Useful for vendors selling learning content, supplies, hardware, and services |
| 6 | Partnerships Director / Business Development Director | Partnerships / Growth | Director | Connects vendors with institutional deployment and channel opportunities |
| 7 | Operations Director / Facilities Director | Operations / Facilities | Director | Oversees implementation of campus and institutional support systems |
| 8 | Training Manager / Learning & Development Lead | Training / HR / L&D | Manager / Head | Buys training platforms, content, and workforce development solutions |
| 9 | Program Manager / Project Manager | Projects / Operations | Manager | Coordinates implementation, deployment, and partner engagement |
| 10 | Supplier Relationship / Vendor Management Lead | Procurement / Supply Chain | Manager / Lead | Maintains vendor pipelines and post-event follow-up potential |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Education Management | Core institutional buyer base for schools, colleges, and training providers | Institutional outreach, procurement, and leadership targeting |
| 2 | E-Learning | Direct fit for digital learning platforms and content vendors | SaaS, LMS, assessment, and content partnerships |
| 3 | Information Technology & Services | Technology decision-makers and platform buyers are highly relevant | IT infrastructure, cloud, integrations, and cybersecurity |
| 4 | Higher Education | Universities and colleges are key buyers of learning technologies | Campus tech, procurement, and academic transformation |
| 5 | Primary/Secondary Education | Large base of school buyers for edtech and resources | School chains, principals, and classroom technology |
| 6 | Professional Training & Coaching | Training providers and workforce learning buyers | Corporate learning, certification, and skill platforms |
| 7 | Government Administration | Public sector education and skill bodies may procure solutions | Tendering, public programs, and institutional procurement |
| 8 | Management Consulting | Advisors influence platform and transformation decisions | Implementation partners and strategic advisors |
| 9 | Publishing | Educational content and learning resource stakeholders | Content distribution, curriculum, and resource sourcing |
| 10 | Computer Software | Relevant for SaaS vendors, platform builders, and learning tech providers | Edtech software, analytics, CRM, and workflow systems |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unverified | No organizer-published number visible in the provided official source text | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Unverified | No verified exhibitor count provided in the supplied official text | Use only if confirmed on official brochure or directory |
| Buyer count | Not publicly confirmed | Unverified | No verified buyer metric in provided official text | Likely procurement and institutional buyer mix, but not quantified |
| Speaker count | Not publicly confirmed | Unverified | Agenda not included in the supplied official source text | Confirm via agenda page or brochure |
| Sponsor count | Not publicly confirmed | Unverified | No sponsor list in the provided official text | Use sponsor data only from official sponsor page |
| Historical attendance | Not publicly confirmed | Unverified | Current-year official figures unavailable in supplied text | Prior-year evidence may be used only if officially published |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| EdTech platforms | Learning management, assessment, engagement, and analytics | Demo-led conversations with IT and academic stakeholders | LMS, SIS, classroom software, analytics |
| Training resources | Curriculum support, skill development, certification | Partnership and content licensing discussions | Content, certifications, courseware, coaching tools |
| Education procurement | Vendor comparison, budgets, and contract terms | RFQ support and tender-ready outreach | Institutional supply, bids, managed services |
| Campus technology | Hardware, networking, AV, and device management | IT director and facilities conversations | Devices, AV, networking, support contracts |
| Workforce training | Upskilling and compliance learning | HR/L&D and corporate training meetings | L&D platforms, LMS, course libraries |
| Public sector programs | Scalable solutions for government-led education initiatives | Tender intelligence and institutional outreach | Program implementation, consulting, digital platforms |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong fit for education institutions, edtech vendors, and training buyers |
| Decision-maker availability | High | Likely to attract procurement, IT, academic, and leadership stakeholders |
| Data collection potential | Medium | Depends on the availability of official exhibitor, speaker, or delegate listings |
| Apollo targeting potential | Very High | Clear industry and title signals enable precise lists in Apollo |
| Geographic targeting potential | High | Delhi NCR plus national education markets can be targeted effectively |
| Best outreach approach | High-touch account-based outreach | Target institution, procurement, and technology owners with event-led value messaging |
| Overall lead quality | High | Strong B2B relevance, but current-year public attendee data is limited |
| Best use case | Lead generation and partner discovery | Suitable for attendee list sales, exhibitor targeting, and education-sector prospecting |
| Limitations / risks | Venue and attendance details not publicly confirmed | Lead scoring should be validated against official agenda, exhibitor, and speaker listings |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Education Management, E-Learning, Higher Education, Primary/Secondary Education, Computer Software, Information Technology & Services, Government Administration, Professional Training & Coaching | Focus on the most relevant buyer ecosystems |
| Departments | Procurement, IT, Operations, Academic Affairs, Partnerships, Learning & Development | Reach decision-makers and influencers |
| Seniority | Manager, Director, VP, CXO, Owner, Head | Prioritize people who can influence or approve purchases |
| Job titles | Procurement Manager, Head of Procurement, CIO, CTO, Director IT, Principal, Dean, Academic Director, Program Manager, Partnerships Director | Capture both budget holders and technical evaluators |
| Geography | India; Delhi NCR; major metros such as Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata | Align with likely event draw and buyer density |
| Employee size | 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,000+ | Cover schools, education groups, edtech firms, and large institutions |
| Keywords | education, edtech, learning management, LMS, school, university, training, curriculum, assessment, digital classroom | Refine intent-based list building |
| Company type | Private company, public company, government institution, educational institution | Include relevant institutional buyers and vendors |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ET Tech X official website | Official organizer / event website | Official site identity context, event branding, and that the event is education and tech focused | High |
| Provided official website content extract | Primary source excerpt | “EDU EXPO GLOBAL 2026 - India’s Premier EdTech Expo & Conference” wording from the website text | High |
| User-provided event details | Event brief | City, country, and event dates used for report structure | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to ET Tech X - Education and Training Resources & Tech Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.