Estetica Expo - Aesthetic medicine and wellness trade fair
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About this event
Estetica Expo — Aesthetic Medicine and Wellness Trade Fair
Estetica Expo is a specialized trade fair and industry event focused on aesthetic medicine and wellness. The fair brings together professionals, innovators, and brands working across cosmetology, aesthetic dermatology, medical technologies, and modern skincare solutions—covering both advanced in-clinic approaches and product categories aligned with healthy lifestyle, wellness, and anti-aging strategies.
Event details
- Edition: 4th edition
- Dates: April 27–29, 2027
- Venue: Not specified in the provided official website text
- City & country: Warsaw, Poland
What the event is about
Estetica Expo is positioned as a key industry meeting point where attendees can discover new technologies and product innovations used in aesthetics and wellness. It is also designed as a learning and networking platform, where industry leaders share knowledge through workshops and lectures, helping participants stay current with trends and new treatment methods.
Core themes and industry scope
Based on the event’s official positioning, the fair highlights:
- Innovative devices and equipment used in aesthetic medicine
- Modern skincare products, including advanced solutions supporting anti-aging and wellness goals
- Supplements and wellness-oriented offerings connected to healthy lifestyles
- Aesthetic dermatology and evolving approaches to treatments
- Treatment methods and solutions relevant to practitioners and industry partners
Conference component
The event also includes a dedicated conference program where attendees can expand their knowledge and connect with industry specialists. The official content references:
- Warsaw BeautyMed Congress — described as a place for exchanging knowledge and trends in aesthetic medicine, with workshops and lectures delivered by industry leaders. This format supports both skill development and business relationship building.
Why the event is valuable for industry participants
The fair is presented as an opportunity to:
- Discover innovations: explore the latest devices and products shaping the aesthetics and wellness market.
- Gain knowledge: attend workshops and lectures to follow current trends and developments.
- Build relationships: establish meaningful contacts with industry leaders and exchange experience.
Who typically attends (audience overview)
While the provided official text emphasizes visitors broadly, the event’s subject matter indicates it is best aligned with professionals and stakeholders involved in aesthetic medicine and wellness, including those interested in technologies, treatment methods, and advanced skincare.
Note: The provided official website content does not include specific figures for total attendance, exhibitor counts, or detailed visitor geographic breakdown, so these details are not added here.
Data sheet
Estetica Expo - Aesthetic medicine and wellness trade fair – Event Attendee & Buyer Profile Analysis
Event date: April 27–29, 2027
Location: Warsaw, Poland | PTAK Warsaw Expo
Event status: Upcoming
Research date: July 1, 2026
Event Overview
| Event Name | Estetica Expo - Aesthetic medicine and wellness trade fair |
| Event Date | April 27–29, 2027 |
| Event Status | Upcoming |
| Venue | PTAK Warsaw Expo |
| City | Warsaw |
| State / Region | Masovian Voivodeship |
| Country | Poland |
| Organizer | PTAK Warsaw Expo |
| Official Event Website | esteticaexpo.com/en/ |
| Event Type | Trade fair and conference |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Medical & Pharma; Business Services; Science & Research |
| Audience Reach | National with regional Central/Eastern European draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current-year footfall; official website shows placeholder zero values in the public numbers section. |
| Main Purpose of Event | Showcase aesthetic medicine, cosmetology, skincare, wellness technologies, advanced devices, anti-aging solutions, education, and business networking. |
About the Event
Estetica Expo is an industry trade fair focused on aesthetic medicine and wellness, with an emphasis on cosmetology, aesthetic dermatology, medical technologies, advanced skincare products, devices, supplements, treatment methods, and anti-aging solutions. The official site positions the event as a platform for discovering innovations, gaining professional knowledge through workshops and lectures, and building relationships with industry leaders.
From a B2B perspective, the event is relevant to suppliers serving clinics, medical spas, beauty practices, wellness operators, distributors, and sector consultants. Its conference component and exhibitor showcase make it suitable for lead generation, product launches, channel development, and buyer outreach across Poland and neighboring markets.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Clinic owners / medical spa owners | Aesthetic medicine clinics, med spas, skin clinics, anti-aging centers | Final buyer; budget holder; equipment and treatment selector | High-value buyers for devices, consumables, skincare, and practice solutions |
| Dermatologists / aesthetic physicians | Private clinics, hospital outpatient centers, specialist practices | Clinical decision-maker and product recommender | Key for injectables, lasers, diagnostics, skincare systems, and treatment protocols |
| Procurement and sourcing teams | Clinic groups, medical networks, distributors, wellness chains | Purchase comparison, vendor qualification, contract negotiation | Relevant for equipment, consumables, and service contracts |
| Distributors and importers | Medical device distributors, skincare wholesalers, wellness product importers | Channel buyer; territory partner; resale decision-maker | Strong fit for brands seeking regional distribution |
| Retail buyers / category managers | Beauty retailers, pharmacy chains, premium retail groups, e-commerce sellers | Assortment and category selection | Relevant for skincare, supplements, devices, and wellness products |
| Product managers / brand managers | Cosmetics manufacturers, med-tech firms, skincare brands | Market positioning, product development, launch strategy | Useful for innovation scouting and supplier selection |
| Operations and facility leaders | Multi-site clinics, spas, wellness centers, medical service providers | Operational buying influence; equipment and service approvals | Important for implementation, maintenance, and service providers |
| Industry consultants / trainers | Aesthetic education firms, professional training providers, consultants | Influencer and recommender | Useful for partnerships, education programs, and referrals |
| Investors / business development | Health and beauty investors, clinic chains, platform operators | Growth funding, acquisition, partnership evaluation | Relevant for M&A, expansion, and strategic alliances |
| Association leaders / media | Professional associations, trade media, beauty and medical publications | Visibility, education, and market influence | Amplifies event reach and supports sponsorship and PR |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Warsaw / host city | High | Very high | Largest concentration of clinics, practices, distributors, and premium consumers in Poland. |
| Masovian Voivodeship / host region | High | High | Regional healthcare, aesthetic, and wellness networks likely to attend for sourcing and education. |
| Major Polish business hubs | Medium to high | High | Kraków, Wrocław, Poznań, Gdańsk, Łódź, Katowice, and regional cities with active private healthcare and beauty sectors. |
| National Poland | High | Very high | Primary domestic buyer base for exhibitor lead generation. |
| Central and Eastern Europe | Medium | Medium | Relevant for distributors, cross-border buyers, and regional brand expansion. |
| International / broader European markets | Low to medium | Medium | Likely participation from selected foreign brands, distributors, and conference speakers. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is hosted in Warsaw and appears designed to attract Polish buyers, clinics, distributors, and wellness professionals. |
| Regional | Secondary reach | Warsaw’s logistics and market access support attendance from nearby Central and Eastern European markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| LUX MED | Private healthcare group | Large medical network with relevant aesthetic and dermatology service lines. | luxmed.pl | Procurement Manager, Medical Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Medicover | Healthcare operator | Medical services platform with potential purchasing needs in dermatology and wellness. | medicover.pl | Category Manager, Procurement Lead, Clinic Network Director | Strong Market Fit, Attendance Not Confirmed |
| Enel-Med | Medical services provider | Private clinic network likely to evaluate aesthetic medicine and wellness solutions. | enel.pl | Purchasing Director, Operations Director, Clinic Manager | Strong Market Fit, Attendance Not Confirmed |
| Dr Irena Eris | Beauty and skincare brand / operator | Premium cosmetics and spa brand aligned with skincare, anti-aging, and wellness. | drirenaeris.com | Brand Director, Product Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Ziaja | Cosmetics manufacturer | Skincare brand with direct relevance to advanced skincare and retail channels. | ziaja.com | Category Manager, Export Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Pharmaceris | Dermocosmetics brand | A strong fit for aesthetic clinics, pharmacies, and skincare distribution. | pharmaceris.com | Sales Director, Product Manager, Trade Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| L’Oréal Polska | Beauty multinational | Relevant for skincare, professional beauty, and distribution partnerships. | loreal.com | Business Development Director, Category Director, Brand Manager | Strong Market Fit, Attendance Not Confirmed |
| Rossmann Polska | Retail buyer | Drugstore retailer with high relevance for skincare and wellness product sourcing. | rossmann.pl | Category Manager, Purchasing Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Hebe | Beauty retail chain | Category and assortment buyer for cosmetics, skincare, and wellness products. | hebe.pl | Buying Manager, Category Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Super-Pharm | Health and beauty retailer | Buyer for premium beauty, wellness, and dermocosmetics assortments. | super-pharm.pl | Purchasing Director, Category Manager, Commercial Buyer | Strong Market Fit, Attendance Not Confirmed |
| DOZ S.A. | Pharmacy / retail group | Potential buyer for dermocosmetics, supplements, and wellness products. | doz.pl | Procurement Manager, Category Manager, Pharmacy Network Director | Strong Market Fit, Attendance Not Confirmed |
| SPEKTRUM / clinic networks and beauty chains | Operator category | Representative of multi-site aesthetic and wellness operators likely present at a specialty fair. | — | Operations Director, Procurement Lead, Managing Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Founder / CEO | Executive Office | C-level | Common final decision-maker in clinics, spas, and smaller distribution firms. |
| 2 | Medical Director / Clinical Director | Medical / Clinical | Director | Influences clinical product selection, protocols, and device adoption. |
| 3 | Procurement Manager / Purchasing Manager | Procurement / Supply Chain | Manager | Responsible for vendor qualification, RFQs, contracts, and renewals. |
| 4 | Category Manager / Buying Manager | Merchandising / Commercial | Manager | Critical for retail assortment, cosmetics, supplements, and wellness products. |
| 5 | Operations Director | Operations | Director | Influences equipment rollout, site operations, and service providers. |
| 6 | Product Development Manager | R&D / Product | Manager | Useful for innovation scouting and supplier collaboration. |
| 7 | Sales Director / Business Development Director | Commercial / BD | Director | Relevant for distributors, brands, and partnership-led growth. |
| 8 | Clinic Manager / Practice Manager | Operations / Administration | Manager | Often owns day-to-day purchasing and vendor shortlisting. |
| 9 | Distributor Principal / Import Manager | Import / Export / Sales | Owner / Manager | Key for cross-border brand representation and channel partnerships. |
| 10 | Training Manager / Education Lead | Training / Education | Manager | Important for device training, treatment protocols, and adoption support. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core healthcare buyers and clinical decision-makers. | Clinics, medical spas, and hospital-adjacent aesthetic services |
| 2 | Medical Devices | Strong fit for treatment devices and equipment vendors. | Lasers, energy devices, treatment systems |
| 3 | Pharmaceuticals | Relevant for injectables, dermaceuticals, supplements, and treatment products. | Medical-grade skincare and wellness formulations |
| 4 | Cosmetics | Directly aligned with skincare and aesthetic product buyers. | Skincare, anti-aging, professional beauty products |
| 5 | Health, Wellness & Fitness | Matches the event’s wellness and lifestyle positioning. | Wellness programs, anti-aging, recovery services |
| 6 | Retail | Useful for beauty retail chains and category buyers. | Pharmacies, beauty retail, specialty retail |
| 7 | Wholesale | Important for distributors and importers selling into clinics and retail. | Channel development and resale relationships |
| 8 | Import & Export | Useful for cross-border product supply and market entry. | International brand representation and distribution |
| 9 | Management Consulting | Relevant for sector advisors supporting clinic growth and transformation. | Business expansion, process optimization |
| 10 | Information Technology & Services | Applies where clinics and operators buy booking, CRM, and patient systems. | Practice software, digital workflows, patient engagement |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official site public numbers section shows placeholder zero values | Do not use as a verified attendance claim. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official site public numbers section shows placeholder zero values | Use the exhibitor catalog when published for verified counts. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official buyer list publicly provided in the supplied source text | Buyer-side profiling should rely on attendee registration data if secured. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Conference is listed, but the supplied website text does not provide a speaker roster count | Likely available closer to the event date. |
| Historical attendance | 0 values shown publicly for prior editions in the copied page text | Historical / prior-year evidence but not credible as real turnout data | Official website public numbers section | Treat as a website placeholder rather than a verified metric. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Aesthetic devices | Equipment that improves treatment capability and clinic revenue | Live demos, clinical evidence, financing discussions | Lasers, RF, ultrasound, body contouring, diagnostic tools |
| Skincare and dermocosmetics | Retailable and clinic-grade products with differentiation | Sampling, ingredient education, claims support | Professional skincare, anti-aging, post-procedure care |
| Wellness and anti-aging | Programs and products supporting long-term consumer health positioning | Education-led value selling and partnership building | Supplements, recovery devices, wellness services |
| Practice operations | Efficiency, patient flow, cost control, and service quality | Workflow software and service bundles | Clinic systems, CRM, booking, inventory management |
| Distribution and channel growth | New brands seeking local partners and importers | Distributor meetings and territory discussions | Private-label, white-label, and branded product programs |
| Education and training | Skills development and safe adoption of new treatments | Workshops, clinical certification, trainer partnerships | Training services, protocols, CME-style learning support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly serves clinic owners, dermatology professionals, distributors, and beauty buyers. |
| Decision-maker availability | High | Strong likelihood of owner-led purchasing and director-level attendance in this sector. |
| Data collection potential | Medium | Good for exhibitor and conference research, but current attendee data is not publicly confirmed. |
| Apollo targeting potential | High | Relevant industries and seniorities map well to clinic, retail, distributor, and medical-device buyers. |
| Geographic targeting potential | High | Poland-first, with strong regional targeting across CEE and selected EU markets. |
| Best outreach approach | Very High | Targeted email plus LinkedIn outreach to procurement, clinical, and commercial roles. |
| Overall lead quality | High | Good fit for B2B lead generation in aesthetic medicine, wellness, skincare, and distribution. |
| Best use case | Attendee list building and prospecting | Ideal for event-based sales, partner discovery, and distributor recruitment. |
| Limitations / risks | Low public transparency on attendance metrics | No verified current attendee list or confirmed footfall figure in the supplied official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Medical Devices; Pharmaceuticals; Cosmetics; Health, Wellness & Fitness; Retail; Wholesale; Import & Export; Information Technology & Services; Management Consulting | Capture clinic, retail, distribution, and innovation buyers. |
| Departments | Procurement; Operations; Medical; Product; Business Development; Sales; Marketing; Training | Prioritize decision-makers and influencers. |
| Seniority | Owner; Partner; C-Level; Director; VP; Head; Manager | Focus on people with budget ownership or buying influence. |
| Job titles | Procurement Manager, Purchasing Manager, Clinic Director, Medical Director, Operations Director, Category Manager, Buying Manager, Product Manager, Business Development Director, Founder | Matches the most likely buyer roles for exhibitors. |
| Geography | Poland; Warsaw metro; Masovian Voivodeship; Central Europe; Eastern Europe | Useful for localized outreach and regional expansion leads. |
| Employee size | 1–10, 11–50, 51–200, 201–500, 501–1000 | Captures independent clinics, regional chains, and established distributors. |
| Keywords | aesthetic medicine, dermatology, med spa, skincare, dermocosmetics, wellness, anti-aging, clinic, medical spa, distributor, importer | Refine event-related contacts and buyer intent. |
| Company type | Private companies; retail chains; distributors; healthcare operators; clinic groups | Prioritize companies with real purchasing power. |
Suggested Apollo Search Logic: (industry: “Hospital & Health Care” OR “Medical Devices” OR “Pharmaceuticals” OR “Cosmetics” OR “Retail” OR “Wholesale”) AND (title contains “Procurement” OR “Purchasing” OR “Medical Director” OR “Clinic Director” OR “Category Manager” OR “Business Development” OR “Founder”) AND geography = Poland OR Central Europe, with keywords such as “aesthetic medicine”, “dermatology”, “med spa”, “skincare”, “wellness”, and “anti-aging”.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Estetica Expo official website | Official organizer website | Event title, 4th edition, dates, city, trade fair positioning, conference presence, exhibitor and public information sections | Very High |
| Provided official website text excerpt | Primary source extract | Confirmed the event focus on aesthetic medicine, wellness, cosmetology, devices, supplements, treatment methods, and anti-aging | Very High |
| PTAK Warsaw Expo official venue website | Venue source | Venue identity and Warsaw trade fair location context | High |
| Official exhibition calendar / event navigation | Organizer website navigation | 2026/2027 edition structure and archival positioning | High |
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