Enflor & Garden Fair
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About this event
Enflor & Garden Fair — Description
The Enflor & Garden Fair is a major Brazilian trade fair dedicated to the flowers, plants, and landscaping sector. Powered by a strong professional and business-oriented community, the event serves as a meeting point for companies and industry specialists looking to connect, showcase products and solutions, and strengthen relationships across the floriculture and gardening ecosystem.
According to the event’s official information, the fair is scheduled to continue with a pause in its next realization and a return in the coming cycle: the organizers communicated to exhibitors, visitors, congress attendees, partners, and service providers that the event will take a one-year break and return in 2027, in a refreshed format aligned with the current market reality.
The official page also states that in 2025, the event reached 32 years of Enflor together with the 20 years of Garden Fair, reflecting a long-running tradition and accumulated sector relevance. Over these years, many businesses have grown alongside the event, and hundreds of professionals have participated in courses, lectures, workshops, and congress activities, reinforcing the fair’s role in qualification, training, and professional development within the industry.
The event location is officially indicated as Holambra, SP (Brazil). This is where the fair’s on-site experience takes place, bringing together industry stakeholders and creating a dedicated environment for sector networking and business conversations.
In addition to exhibitor participation, the fair highlights industry themes through curated experiences such as pavilions and special areas, supporting both commercial visibility and inspiration for professionals and visitors interested in floral arrangements, plants, landscape projects, and related market trends. The event’s positioning emphasizes that it is a place where business grows while also encouraging learning and exchange of best practices in the floriculture and gardening segments.
Key points we can confirm from the official website:
- Event name: Enflor & Garden Fair
- Next return (after a one-year pause): 2027
- 2025 edition context: 32nd edition of Enflor + 20th edition of Garden Fair
- Venue city/state: Holambra, SP
- Professional development component: courses, lectures, workshops, and congress-related activities
For exhibitors and industry buyers, the Enflor & Garden Fair is positioned as a specialized platform to discover products and innovations, meet suppliers and partners, and engage with the professional community that supports the flowers, plants, and landscaping market in Brazil.
Data sheet
| Event Name | Enflor & Garden Fair |
| Event Date | User-provided dates: 2026-07-12 to 2026-07-14. Official website announcement states the event is taking a one-year pause and will return in 2027. |
| Event Status | Completed / Paused for 2026; return announced for 2027 |
| Venue | Parque da Expoflora (Expoflora Exhibition Park), Alameda Maurício de Nassau, 675 |
| City | Holambra |
| State / Region | São Paulo |
| Country | Brazil |
| Organizer | Due Comunicação (as shown on official site footer / event pages) |
| Official Event Website | enflor.com.br |
| Event Type | Trade fair / industry exhibition / professional education and networking event |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Home & Office; Business Services; Retail; Logistics & Transportation; Education & Training |
| Audience Reach | National with regional concentration in Brazil’s floriculture, gardening, landscaping, wholesale, and retail supply chain |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event identity, venue, and pause/return status; low for attendance volume because no current official figure is publicly confirmed |
| Main Purpose of Event | Business networking, product showcasing, technical education, market development, and commercial relationship-building for the flowers, plants, gardening, and landscaping ecosystem |
Enflor & Garden Fair is a long-running Brazilian trade fair focused on flowers, plants, gardening, and landscaping. The official event communication confirms that the fair reached its 32nd Enflor edition together with the 20th Garden Fair edition in 2025, showing a mature market position and strong sector recognition. The event is positioned as a professional business platform rather than a consumer show, with a clear emphasis on commerce, networking, technical content, and industry relationship-building.
The event is especially relevant to growers, wholesalers, floriculture suppliers, garden-center buyers, landscape professionals, retailers, importers, distributors, and service providers supporting the ornamental horticulture supply chain. The official website also states the event is taking a one-year pause and will return in 2027, which makes prior participation data and historical exhibitor intelligence especially useful for prospecting, list building, and buyer profiling.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Garden retailers, wholesalers, chain stores, hospitality groups, landscaping firms | Purchase decision-makers for plants, décor, tools, supplies, and logistics services | High value for suppliers selling to repeat commercial buyers |
| Government and public-sector buyers | Municipal parks departments, public landscaping, urban greening teams | Influence over urban beautification, park maintenance, and public-space planting | Relevant for landscaping, maintenance, irrigation, and horticulture suppliers |
| Corporate buyers / facility teams | Corporate campuses, malls, commercial real estate operators, facilities firms | Specifiers for interior plants, landscaping, and workplace beautification | Good fit for décor, indoor plants, and maintenance service vendors |
| Retail buyers / category managers | Garden centers, home improvement retailers, supermarkets, florists | Assortment, margin, and supplier selection decisions | Highly relevant for product launches and seasonal buying |
| Distributors and importers | Regional flower distributors, plant importers, wholesale resellers | Channel expansion and supply agreement influence | Strong for export-oriented exhibitors and logistics providers |
| Landscape architects and project specifiers | Architecture, urban design, landscaping consultancies | Specify plant palettes, outdoor products, and maintenance approaches | Important for design-led solution providers |
| Growers and producers | Nurseries, floriculture farms, seed and substrate producers | Source inputs, equipment, and productivity solutions | Key audience for agricultural, greenhouse, and post-harvest suppliers |
| Association leaders and educators | Industry associations, training bodies, technical consultants | Influence standards, education, and industry development | Useful for sponsorships, partnerships, and thought leadership |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Holambra | Local growers, retailers, landscapers, event service providers | High | Holambra is an established floriculture center, making local buyer density strong |
| Host state / region: São Paulo | Statewide buyers from wholesale, retail, landscaping, and hospitality sectors | Very High | São Paulo is Brazil’s largest commercial market and a major distribution hub |
| Nearby business hubs | Campinas, São Paulo city, Jundiaí, Sorocaba, Ribeirão Preto | High | Nearby commercial centers support strong day-trip attendance and sourcing visits |
| National reach: Brazil | Buyers from all major Brazilian regions | High | The fair’s sector focus supports national supplier and buyer participation |
| International reach | Latin American buyers, exporters, importers, and technical suppliers | Medium | International presence is plausible for a sector fair, but current official attendance data is not published |
| Trade corridor relevance | South/Southeast Brazil supply chain, import/export channels | Medium to High | Relevant for logistics, cold chain, packaging, and wholesale distribution targeting |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is a recognized Brazilian sector fair drawing buyers and suppliers across the country |
| Secondary Reach | Regional concentration in Southeast Brazil | Proximity to São Paulo’s commercial ecosystem likely drives the largest attendance concentration |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Floricultura Holambra | Grower / florist / retail supplier | Directly aligned with flowers and ornamental plant buying cycles | floriculturaholambra.com.br | Purchasing Manager, Commercial Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Ceasa Campinas | Wholesale market / distribution hub | Relevant for wholesale floral trade, logistics, and buyer-seller matchmaking | ceasacampinas.com.br | Commercial Manager, Category Buyer, Logistics Manager | Strong Market Fit, Attendance Not Confirmed |
| Cobasi | Retail buyer / pet & garden retailer | Garden category and plant-related retail sourcing fit the event | cobasi.com.br | Category Manager, Buying Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Leroy Merlin Brasil | Home improvement retail buyer | Sells garden, landscaping, and outdoor living products | leroymerlin.com.br | Category Manager, Merchandising Director, Supplier Manager | Strong Market Fit, Attendance Not Confirmed |
| CEAGESP | Public wholesale / market authority | Major supply-chain and distribution relevance for fresh produce and flowers | ceagesp.gov.br | Procurement, Operations Director, Market Development Manager | Confirmed Government / Procurement Organization |
| Prefeitura de Holambra | Municipal government buyer | Potential buyer for landscaping, urban greening, and public-space maintenance | holambra.sp.gov.br | Contracting Officer, Facilities Director, Urban Planning Manager | Confirmed Government / Procurement Organization |
| Prefeitura Municipal de Campinas | Municipal government buyer | Large city procurement and public landscaping demand | campinas.sp.gov.br | Procurement Manager, Parks Director, Public Works Manager | Confirmed Government / Procurement Organization |
| TendTudo | Wholesale / distribution / retail supply | Potential reseller and buyer of ornamental and garden products | tendtudo.com.br | Buying Manager, Commercial Manager, Import Manager | Strong Market Fit, Attendance Not Confirmed |
| Obi Brasil | Home improvement retail buyer | Garden, home, and outdoor product assortment relevance | obi.com.br | Category Manager, Merchandising Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Jardiland | Garden center / retail buyer | Direct fit for plants, pots, accessories, and garden solutions | jardiland.com.br | Owner, Purchasing Lead, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Expoflora | Venue / event ecosystem stakeholder | Local venue ecosystem and related commercial networking relevance | expoflora.com.br | Events Manager, Operations Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Associação Brasileira de Floricultura (ABF) | Industry association | Strong sector influence and buyer network connectivity | abf.org.br | Executive Director, Partnership Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Sebrae São Paulo | SME support / business services | Supports small and medium horticulture businesses, retail, and entrepreneurship | sebraesp.com.br | Program Manager, Business Consultant, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns sourcing strategy for large-volume commercial buyers |
| 2 | Category Manager / Buying Manager | Merchandising / Procurement | Manager / Senior Manager | Direct product assortment and supplier selection role |
| 3 | Operations Director / Operations Manager | Operations | Director / Manager | Influences service delivery, inventory flow, and vendor performance |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain / Logistics | Director / Manager | Important for distribution, cold chain, and time-sensitive products |
| 5 | Retail Merchandising Director / Store Buyer | Retail / Merchandising | Director / Buyer | Controls shelf space, seasonal range, and supplier onboarding |
| 6 | Landscape Architect / Urban Greening Manager | Planning / Design / Public Works | Senior Professional / Manager | Specs plant selection and outdoor environment requirements |
| 7 | Facilities Director / Workplace Services Manager | Facilities / Workplace | Director / Manager | Buyers for indoor plants, décor, maintenance, and campus beautification |
| 8 | Small Business Owner / Florist / Garden Center Owner | Owner / Commercial | Owner / Founder | Direct purchasing authority for independent operations |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Core sector for floriculture, plants, and nursery production | Growers, producers, and input buyers |
| 2 | Farming | Relevant for cultivation, propagation, and production operations | Nursery and greenhouse operators |
| 3 | Wholesale | Central to distribution and trade flow | Distributors, importers, and market operators |
| 4 | Retail | Key for garden centers, home improvement, and floral retail | Category managers and buyers |
| 5 | Import & Export | Relevant to cross-border plant, seed, and supply movement | Importers, exporters, and trade intermediaries |
| 6 | Logistics & Supply Chain | Critical for perishable, time-sensitive distribution | Cold chain, transportation, warehousing |
| 7 | Business Supplies & Equipment | Supports commercial tools, fixtures, and operational inputs | Facilities and operations buyers |
| 8 | Construction | Relevant for landscaping, outdoor projects, and site development | Landscape contractors and project teams |
| 9 | Facilities Services | Indoor plants, maintenance, and campus beautification buyers | Facilities directors and service providers |
| 10 | Government Administration | Public parks and urban greening procurement relevance | Municipal buyers and contracting officers |
| 11 | Events Services | Floral styling, displays, and event production suppliers | Event decorators and production teams |
| 12 | Hospitality | Hotels, resorts, and venues use landscaping and floral services | Hotel purchasing and property teams |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website content reviewed | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed on the reviewed page | Unconfirmed | Official exhibitors page exists, but no count was supplied in the extracted text | Use exhibitor directory for prospecting instead of count-based sizing |
| Buyer count | Not publicly confirmed | Unconfirmed | No official number found in reviewed content | Likely mixed B2B buyer attendance based on event format |
| Speaker / education count | Hundreds of professionals participated in courses, lectures, workshops, and congress activities over the years | Historical / prior-year evidence | Official website announcement | No current-year speaker count publicly confirmed |
| Historical edition milestone | 32nd Enflor and 20th Garden Fair in 2025 | Confirmed historical / prior-year evidence | Official website announcement | Useful proof of longevity and sector credibility |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Floriculture sourcing | Reliable flowers, plants, and growing inputs | Seasonal product meetings, variety launches, supply agreements | Grower supply, propagation inputs, substrates, seedlings |
| Retail assortment | High-margin, sell-through friendly garden products | Category review and buyer meetings | Retail-ready plants, pots, tools, décor |
| Landscaping and design | Project-ready plant and outdoor solutions | Specification discussions with landscape professionals | Landscape plants, irrigation, maintenance tools |
| Distribution and logistics | Fast, safe delivery for perishable goods | Supply-chain conversations and channel partner discovery | Cold chain, warehousing, transport, packaging |
| Education and professional development | Technical training, trends, and operational best practices | Workshops, congress sessions, sponsorship, thought leadership | Training services, software, advisory, process improvement |
| Sustainability / urban greening | Environmentally responsible planting and maintenance | Public-sector and corporate green-infrastructure conversations | Native plants, soil solutions, irrigation efficiency |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is squarely focused on flowers, plants, gardening, and landscaping buyers |
| Decision-maker availability | High | Likely to attract owners, procurement managers, category buyers, and operations leaders |
| Data collection potential | Medium | Useful exhibitor and historical community signals exist, but current-year attendance figures are not public |
| Apollo targeting potential | High | Strong keyword and industry match for agriculture, retail, wholesale, logistics, and facilities segments |
| Geographic targeting potential | High | Strong regional clustering in São Paulo with national Brazilian reach |
| Best outreach approach | Account-based prospecting | Target buyers, distributors, retailers, and public-sector landscaping stakeholders with sector-specific messaging |
| Overall lead quality | High | Excellent for attendee list building, exhibitor prospecting, and buyer segmentation |
| Best use case | Lead generation and exhibitor intelligence | Best for suppliers to floriculture, gardening, landscaping, wholesale, and retail channels |
| Limitations / risks | Pause in 2026 | Official announcement indicates no 2026 edition and a return in 2027; current-year attendance cannot be confirmed |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Farming; Retail; Wholesale; Logistics & Supply Chain; Import & Export; Government Administration; Facilities Services; Construction; Hospitality | Match the event’s buyer and supplier ecosystem |
| Departments | Procurement; Purchasing; Supply Chain; Operations; Merchandising; Facilities; Public Works; Business Development | Find actual buying functions and vendor decision-makers |
| Seniority | Owner, Partner, CXO, VP, Director, Head, Manager | Prioritize decision-makers with budget authority |
| Job titles | Procurement Manager, Category Manager, Purchasing Manager, Supply Chain Director, Operations Director, Facilities Director, Merchandising Director, Commercial Manager, Logistics Manager, Landscape Manager | Target titles most likely to purchase or specify solutions |
| Geography | Brazil; São Paulo state; Southeast Brazil; Latin America where relevant | Focus on the strongest buyer concentration and supply corridor |
| Employee size | 11-50, 51-200, 201-500, 501-1,000, 1,000+ | Covers SMB growers through enterprise retail and public-sector buyers |
| Keywords | flowers, floriculture, garden center, landscaping, nursery, greenhouse, plants, ornamental, wholesale, horticulture, urban greening | Refine searches to event-relevant commercial profiles |
| Company type | Private companies; public-sector organizations; associations; distributors; retailers; growers | Capture both buyers and ecosystem influencers |
Suggested Apollo search logic: (floriculture OR nursery OR garden center OR landscaping OR horticulture OR plants OR greenhouse OR ornamental) AND (procurement OR purchasing OR category manager OR supply chain OR operations OR facilities OR merchandising) with Brazil and São Paulo state filters for highest-fit regional targeting.
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Enflor & Garden Fair official exhibitors page | Official organizer website | Official event naming, 2025 exhibitors page context, Holambra location references, and current pause/return messaging | High |
| Enflor & Garden Fair official website | Official organizer website | Event identity, category context, photos archive, exhibitor area, and announcement that the event will return in 2027 | High |
| Parque da Expoflora / Expoflora venue website | Venue website | Venue naming convention and geographic context for Holambra event operations | Medium |
| Official on-page announcement text: “Pausa para reformulação” | Organizer announcement | Confirmed one-year pause and return in 2027; confirmed 2025 milestone of 32nd Enflor and 20th Garden Fair | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Enflor & Garden Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.