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About this event
Empack Stockholm (30 Sep–1 Oct 2026) — Event Description
Empack Stockholm is a focused, industry-driven exhibition centered on the future of packaging, happening September 30 – October 1, 2026 at Kistamässan in Stockholm, Sweden. The show positions itself as Sweden’s packaging arena, bringing together packaging expertise across the full value chain under one roof.
Empack Stockholm is co-located with Logistics & Automation 2026. This creates a single, comprehensive meeting point that connects packaging solutions with logistics, automation, and goods-flow efficiency—supporting businesses that need packaging to work seamlessly with modern operations, traceability requirements, and sustainability targets.
What the event is about
The event is designed to help visitors explore and evaluate leading exhibitors in areas such as: labels and print, materials, machinery, and recycling, plus related innovations shaping packaging’s next phase.
Empack Stockholm emphasizes both practical and regulatory-facing topics. According to the official event information, visitors can engage with key subjects including: PPWR (packaging-related regulatory updates), packaging flow efficiency, traceability, and design for recycling.
Stage programme and panel themes
The show features a stage programme with panels and sessions focused on sustainability and real-world implementation. The official website highlights panels such as:
- “Cut the crap”: a session encouraging movement from discussion to action, focusing on how the packaging industry creates tangible impact through smarter material choices and concrete decisions.
- “PPWR”: a dedicated panel intended to provide clarity on what the new packaging regulations mean in practice, including what actually applies and how it affects businesses.
The event also plans to host additional programming, with updates indicated as “programme coming soon” on the official site.
Focus areas (the industry storyline)
Empack Stockholm structures content around packaging “focus areas,” guiding visitors through themes that reflect both sustainability and operational performance. The official website references these focus areas at Empack 2026:
- Packaging Tomorrow
- Food and Beverage Packaging
- Packaging that performs
- Goods in motion
These focus areas suggest an audience interest that spans not only material and recycling innovations, but also packaging performance, and optimized flow/logistics where movement and throughput matter.
Collaboration and visitor experience
Empack Stockholm also promotes a streamlined on-site experience. The official information notes features such as: digital business-card functionality through a name badge that works as a digital business card (tapping on a reader to collect exhibitor information), and an event app enabling visitors to find exhibitors, book meetings, and tailor their schedule.
Co-located exhibition advantage
Because Empack Stockholm runs alongside Logistics & Automation 2026, the event is positioned to attract visitors who want packaging solutions that integrate with modern automation and logistics systems. This combination can be especially relevant for companies looking to improve end-to-end packaging operations, from material selection through design, traceability, production, and distribution flow.
Location and official dates
Dates: 30 September – 1 October 2026
Venue: Kistamässan
City: Stockholm
Country: Sweden
Overall, Empack Stockholm is an industry platform that connects exhibitors and practical content around packaging innovation, sustainability implementation, and regulatory clarity, while benefiting from the broader operational context created by its co-location with Logistics & Automation.
Data sheet
| Event Name | Empack Stockholm |
| Event Date | 30 September 2026 – 1 October 2026 |
| Event Status | Upcoming |
| Venue | Kistamässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Easyfairs |
| Official Event Website | empacksthlm.se/en/ |
| Event Type | Trade show / exhibition / conference |
| Primary Category | Packing & Packaging |
| Secondary Applicable Categories | Logistics & Transportation; Food & Beverages; Industrial Engineering; Environment & Waste |
| Audience Reach | National with regional Nordic and select international participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for attendance count; high for date, venue, organizer, and thematic focus based on official website content. |
| Main Purpose of Event | A Nordic packaging business meeting point focused on innovation, sustainable packaging, PPWR compliance, traceability, packaging flow efficiency, materials, machinery, and recycling. |
Empack Stockholm is Sweden’s dedicated packaging arena and is co-located with Logistics & Automation. The 2026 edition is positioned as a compact but highly relevant business environment for packaging professionals seeking solutions across labels and print, materials, machinery, recycling, and operational efficiency. The official program highlights regulatory and technical themes such as PPWR, packaging flow efficiency, traceability, and design for recycling.
The event matters because packaging buyers increasingly face pressure from sustainability requirements, compliance deadlines, cost optimization, supply chain resilience, and product differentiation. Empack Stockholm attracts decision-makers and influencers from packaging procurement, manufacturing, brand ownership, food and beverage, logistics, retail, and sustainability functions, making it useful for supplier discovery, partnership discussions, product launches, and lead generation in the Nordic market.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Packaging procurement and sourcing teams | Brand owners, FMCG companies, food producers, industrial manufacturers, retail groups | Direct specification and vendor selection | Core buyer segment for materials, machinery, labeling, automation, and sustainable packaging solutions |
| Packaging engineering and development teams | Manufacturers, converters, design houses, R&D teams | Technical evaluation and solution design | Highly relevant for packaging materials, design-for-recycling, line performance, and test services |
| Operations and plant leadership | Factories, co-packers, converters, processing sites, logistics hubs | Throughput, uptime, and capex decision influence | Interested in machinery, automation, maintenance, productivity, and packaging flow optimization |
| Sustainability and circular economy teams | Brands, retailers, food companies, public sector entities, packaging recyclers | Compliance, ESG, and material transition influence | Strong fit for recyclable materials, lightweighting, recycled content, and waste-reduction services |
| Quality, regulatory, and compliance managers | Food, pharma, cosmetics, chemicals, consumer goods | Controls packaging compliance and documentation | Relevant for traceability, regulatory packaging changes, labeling, and validation solutions |
| Logistics and supply chain leaders | Distributors, manufacturers, e-commerce operators, 3PLs | Packaging transport efficiency and distribution cost influence | Relevant for packaging flow, unitization, transit protection, and warehouse handling improvements |
| Retail and category management teams | Grocery, consumer retail, private label, omnichannel commerce | Packaging standards and shelf presentation influence | Relevant for packaging design, merchandising impact, and supplier packaging compliance |
| Associations, media, and consultants | Packaging associations, industry press, sustainability consultants, technical advisors | Influence, education, and market visibility | Useful for thought leadership, brand amplification, and referral generation |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | High | High | Large concentration of brand owners, retail HQs, logistics operations, and purchasing teams. |
| Host region: Stockholm County | High | High | Strong base for procurement, operations, and head-office decision makers. |
| Nearby business hubs: Mälardalen, Gothenburg, Malmö, Linköping | Medium to high | High | Major industrial, retail, and food manufacturing hubs with packaging demand. |
| National reach: Sweden | High | Very high | Packaging buying power is spread across FMCG, retail, industrial, and pharmaceutical sectors nationwide. |
| Nordic region | Medium to high | High | Likely attendance from Denmark, Norway, and Finland due to shared packaging regulations and supply chains. |
| International reach | Medium | Medium | Possible participation from suppliers, consultants, and solution providers serving the Nordic market. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach: National | Confirmed by positioning | The event markets itself as Sweden’s packaging arena and is anchored in Stockholm, indicating a national buyer and supplier audience. |
| Secondary Reach | Regional Nordic | The packaging and logistics ecosystem in the Nordics is highly integrated, supporting attendance from neighboring markets. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| IKEA of Sweden / Ingka Group | Retail / consumer goods buyer | Large-scale packaging, labeling, sustainability, and logistics requirements. | ikea.com | Packaging Manager, Procurement Manager, Sustainability Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Arla Foods | Food & beverage manufacturer | High packaging demand for dairy products, traceability, and recyclable formats. | arla.com | Head of Packaging, Procurement Director, Supply Chain Director, Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Essity | Consumer goods / hygiene products | Packaging sustainability, material efficiency, and product presentation are core needs. | essity.com | Packaging Development Manager, Procurement Manager, R&D Director, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| ICA Gruppen | Retail / grocery | Private label and retail packaging decisions require supplier engagement and compliance. | ica.se | Category Manager, Packaging Buyer, Procurement Lead, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| H&M Group | Retail / apparel | Significant packaging use for retail, e-commerce, and sustainability improvements. | hmgroup.com | Packaging Manager, Supply Chain Director, Procurement Manager, ESG Manager | Strong Market Fit, Attendance Not Confirmed |
| Orkla Foods Sverige | Food manufacturer | Needs sustainable packaging formats, labeling compliance, and production efficiency. | orkla.se | Packaging Developer, Purchasing Manager, Operations Manager, Quality Director | Strong Market Fit, Attendance Not Confirmed |
| AstraZeneca | Pharmaceutical manufacturer | Pharma packaging needs include compliance, serialization, traceability, and quality control. | astrazeneca.com | Packaging Engineer, Procurement Manager, Regulatory Affairs Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Electrolux | Consumer appliances manufacturer | Uses extensive transport and retail packaging with sustainability and cost requirements. | electroluxgroup.com | Packaging Development Manager, Supply Chain Manager, Procurement Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Volvo Group | Industrial manufacturing / automotive | Industrial packaging, export logistics, and supplier packaging standards are relevant. | volvogroup.com | Packaging Engineer, Logistics Manager, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Coop Sverige | Retail / grocery | Retail packaging, private label sourcing, and sustainability are key buying themes. | coop.se | Category Manager, Packaging Buyer, Procurement Lead, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| Getinge | Medical devices | Medical packaging requires traceability, compliance, and quality assurance. | getinge.com | Packaging Engineer, Quality Manager, Procurement Manager, Regulatory Affairs Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-level / VP | Owns supplier strategy, sourcing decisions, and commercial approvals for packaging spend. |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement / Supply Chain | Director / Manager | Evaluates packaging suppliers, pricing, risk, and contractual terms. |
| 3 | Packaging Manager / Packaging Development Manager | Packaging / R&D | Manager | Directly responsible for packaging specifications, innovation, and supplier evaluation. |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain / Logistics | Director / Manager | Focuses on packaging efficiency, transport protection, and operational cost. |
| 5 | Operations Director / Plant Manager | Operations / Manufacturing | Director / Senior Manager | Cares about line speed, uptime, and packaging integration with production. |
| 6 | Sustainability Manager / ESG Lead | Sustainability / ESG | Manager / Director | Drives recyclable materials, recycled content, and compliance priorities. |
| 7 | Quality Manager / Regulatory Affairs Manager | Quality / Regulatory | Manager / Director | Critical for PPWR, labeling, traceability, and packaging documentation. |
| 8 | Category Manager / Merchandising Director | Retail / Category Management | Manager / Director | Influences packaging standards for private label, shelf appeal, and supplier requirements. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Major packaging demand, compliance sensitivity, and sustainability pressure. | Food brand owners, processors, co-packers, private label teams |
| 2 | Consumer Goods | Packaging is central to product protection, branding, and shelf performance. | Household, personal care, and packaged consumer product buyers |
| 3 | Retail | Private label, omnichannel packaging, and supplier standards are key topics. | Grocery, fashion, home goods, and e-commerce retailers |
| 4 | Logistics & Supply Chain | The event is co-located with Logistics & Automation and covers goods in motion. | 3PLs, distribution operators, supply chain planners |
| 5 | Machinery | Packaging machinery, automation, and production efficiency are core event themes. | Manufacturing equipment buyers and packaging line owners |
| 6 | Pharmaceuticals | High-compliance packaging, serialization, and traceability requirements. | Pharma packaging and quality teams |
| 7 | Medical Devices | Sterile packaging, compliance, and labeling control are relevant. | Medical device packaging and regulatory teams |
| 8 | Environmental Services | Recycling, circularity, and waste reduction are direct event themes. | Recyclers, sustainability service providers, waste management firms |
| 9 | Building Materials | Industrial packaging for heavy goods and distribution is often relevant. | Industrial product manufacturers and distributors |
| 10 | Import & Export | Packaging specifications affect cross-border shipping and compliance. | Importers, exporters, trading companies, distributors |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website does not publish a verified attendance number on the provided page content. | Use lead-generation assumptions only after registration data becomes available. |
| Exhibitor count | Exhibitors 2026 page exists; count not confirmed in provided content | Partially confirmed | Official event website | Current-year exhibitor list should be checked on the official directory once published. |
| Buyer count | Not publicly confirmed | Unavailable | No verified organizer-published buyer count in the source content supplied. | Buyer counts are often not separately disclosed for packaging shows. |
| Speaker count | Programme coming soon | Not yet confirmed | Official event website | Speaker roster was not fully published in the provided content. |
| Sponsor count | Not publicly confirmed | Unavailable | Official event website | Sponsorship information exists, but count was not published in the provided content. |
| Historical attendance | Not extracted from provided source content | Not used | Historical data was not supplied in the source text. | Prior-year attendance should be verified from archived organizer materials before commercial use. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| PPWR compliance | Understanding packaging regulation changes and compliance timelines | Seminars, consultation meetings, compliance audits | Regulatory advisory, compliance software, packaging assessment services |
| Sustainable materials | Recyclable, lightweight, and recycled-content packaging solutions | Product demos and sustainability case studies | Paper-based formats, mono-materials, recycled polymers, fibers |
| Traceability | Product tracking, batch visibility, and supply chain transparency | Solution demos with QR, serialization, and digital trace tools | Labeling systems, software, coding and marking, traceability platforms |
| Packaging flow efficiency | Reduced waste, faster line performance, and lower handling cost | Operational benchmarking and plant-floor discussions | Automation, conveyors, end-of-line equipment, line optimization services |
| Labels and print | Branding, compliance, and visibility across packaging formats | Artwork reviews, print samples, technical meetings | Labels, flexographic printing, digital print, artwork management |
| Machinery and automation | Higher throughput, better consistency, labor savings | Live demos and ROI-based selling | Packaging lines, robots, filling/sealing, inspection systems |
| Recycling and circularity | End-of-life packaging strategy and material recovery | Circular economy positioning and partnership discussions | Recycling services, waste analytics, recovery systems, take-back programs |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned to packaging procurement, innovation, compliance, and operations. |
| Decision-maker availability | High | Expected attendance from procurement, packaging, quality, sustainability, and operations roles. |
| Data collection potential | High | Packaging trade shows usually generate strong badge scans, meetings, and product-interest data. |
| Apollo targeting potential | Very High | Clear industries, titles, and company types allow precise account and contact filtering. |
| Geographic targeting potential | High | Sweden and the Nordic region are well-defined target markets for packaging suppliers. |
| Best outreach approach | Direct account-based outreach plus exhibit-visit invitation campaigns | Use role-based messaging on compliance, sustainability, cost, and operational performance. |
| Overall lead quality | High | Strong event fit for packaging and adjacent supply chain buyers, especially in the Nordic market. |
| Best use case | B2B attendee list building, exhibitor targeting, and account-based prospecting | Well suited for sales teams selling packaging materials, machinery, recycling, labeling, and compliance solutions. |
| Limitations / risks | Attendance list not publicly confirmed | Without an official exhibitor/visitor directory, all buyer-company suggestions must remain prospecting targets rather than confirmed attendees. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Consumer Goods; Retail; Logistics & Supply Chain; Machinery; Pharmaceuticals; Medical Devices; Environmental Services; Import & Export; Building Materials | Align with packaging end-users, buyers, and adjacent supply-chain stakeholders. |
| Departments | Procurement; Supply Chain; Operations; Packaging; Quality; Regulatory Affairs; Sustainability; R&D; Logistics; Category Management | Target functional owners and influencers most likely to buy packaging-related solutions. |
| Seniority | Manager; Director; VP; C-level; Head of; Lead | Focus on budget holders and decision-makers with purchasing authority. |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Packaging Manager, Packaging Engineer, Supply Chain Director, Operations Director, Quality Manager, Sustainability Manager, Category Manager, Regulatory Affairs Manager | Most relevant job families for packaging buyers and influencers. |
| Geography | Sweden; Denmark; Norway; Finland; Baltic region; Northern Europe | Matches the event’s Nordic buyer base and supplier network. |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ | Includes mid-market manufacturers and large enterprise packaging buyers. |
| Keywords | packaging, packaging development, sustainable packaging, PPWR, labeling, traceability, recycling, automation, procurement, sourcing, supply chain | Helps surface contacts with packaging responsibility or active project involvement. |
| Company type | End users; brand owners; retailers; manufacturers; distributors; importers; 3PLs | Prioritize buyer-side organizations, not exhibitors or equipment vendors. |
| Revenue range | Mid-market to enterprise; prioritize companies with significant packaging spend | Higher-value opportunities are more likely to convert to meetings and demos. |
Suggested Apollo Search Logic: (packaging OR “sustainable packaging” OR PPWR OR traceability OR labeling OR recycling OR procurement OR sourcing) AND (Manager OR Director OR VP OR Head OR Lead) AND (Food & Beverages OR Consumer Goods OR Retail OR Logistics & Supply Chain OR Machinery OR Pharmaceuticals OR Medical Devices) AND geography: Sweden OR Nordics.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Empack Stockholm official website | Official organizer source | Event name, date, venue, city, packaging focus areas, co-location with Logistics & Automation, themes, and organizer position | Very High |
| Easyfairs official website | Organizer website | Organizer identity and event ownership context | High |
| Kistamässan official website | Venue website | Venue name and Stockholm event-hosting context | High |
| Official Empack Stockholm pages: Exhibitors 2026, Speakers, Products, Why visit?, Why exhibit? | Official event navigation / directory pages | Confirmed existence of current-year content streams and event structure | High |
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