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About this event
EM-Power Europe 2026
Event type: Energy management, smart grids, distributed energy, power systems, utilities, renewables, grid digitalization, automation, and utility technology expo
Location: Munich, Germany
Audience reach: Global, with strong European buyer concentration
Estimated attendance: High B2B footfall, with a strong mix of utilities, energy suppliers, grid operators, engineering firms, OEMs, software vendors, and public-sector energy stakeholders
Overview
EM-Power Europe 2026 is a highly relevant international trade event for the energy and power ecosystem, especially for companies involved in power distribution, smart grids, energy management, digital infrastructure, grid modernization, storage integration, monitoring systems, automation, and utility-scale technology. The event is positioned in one of the strongest B2B energy hubs in Europe and attracts a professional audience with buying authority, technical influence, and implementation responsibility.
For attendee-list research and buyer targeting, this show is especially useful because it attracts decision-makers from utilities, industrial energy users, grid technology providers, energy service companies, engineering consultancies, and software firms supporting energy transition projects. It is not a broad consumer event. It is a serious business marketplace where the best leads usually come from technical and commercial roles connected to procurement, partnerships, product evaluation, project deployment, and strategic sourcing.
1️⃣ Who attends: Buyers / attendees
The best attendees to target at EM-Power Europe 2026 are not general visitors, but professional buyers and solution evaluators working in the energy value chain. The event attracts people who influence or directly control purchasing decisions for grid equipment, software platforms, monitoring systems, automation tools, electrical infrastructure, renewable integration products, storage systems, and energy management solutions.
Main attendee groups include:
- Utility executives and middle management from power distribution and grid operations
- Smart grid and digital energy program leaders
- Energy procurement and sourcing teams
- Grid modernization and infrastructure planning managers
- Engineering directors and technical project managers
- Renewable integration specialists
- Energy storage and battery deployment teams
- Industrial energy managers from large manufacturing and commercial organizations
- Consultants and system integrators working on utility and infrastructure projects
- Government and regulatory stakeholders involved in energy policy and modernization
- Software and automation buyers focused on smart metering, SCADA, asset management, and load optimization
- OEMs, distributors, and channel partners seeking technical and commercial relationships
In practical lead-generation terms, this means the event is ideal for companies selling into utilities, grid operators, energy infrastructure, industrial energy users, and digital energy transformation programs.
2️⃣ Where the show is happening + attendee geographic origin
Show location: Munich, Germany, a major European business and engineering center with strong access to Germany, Austria, Switzerland, the Nordics, Benelux, France, Italy, and wider EU markets.
Attendee geographic origin: The audience is strongly European, but the event has meaningful global reach. Germany will likely contribute a major share of attendees due to proximity and local industry density, followed by neighboring European countries and international buyers from the Middle East, Asia-Pacific, North America, and other regions tracking energy transition and grid investment trends.
Best geographic targeting angles:
- Germany-based utilities, grid operators, energy service companies, and manufacturers
- DACH region buyers: Germany, Austria, Switzerland
- EU-wide energy technology companies and EPC firms
- International energy and infrastructure vendors with European expansion goals
- Global software, automation, metering, and clean energy technology suppliers
3️⃣ Audience reach
Reach type: Global with a strong European core
EM-Power Europe is primarily a Europe-centered B2B event, but its relevance extends well beyond the region because the topics it covers—smart grids, distributed energy, grid resilience, electrification, automation, and energy management—are universal. That makes the show attractive to multinational vendors, international solution providers, and investors looking at the energy transition market.
For list-building, you should treat this as a high-quality international buyer pool rather than a local-only event. It is especially valuable for companies seeking enterprise accounts, technical stakeholders, and regional decision-makers across multiple countries.
4️⃣ Sample buyer company names + websites
Below is a sample buyer account list designed for event attendee-list research. These are the types of organizations most likely to attend, exhibit, sponsor, or send buying teams to EM-Power Europe 2026.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Siemens Energy | siemens-energy.com | Director of Grid Solutions / Energy Transition Manager / Procurement Manager | Strong fit for grid modernization, power systems, industrial energy, and utility technology buying cycles. |
| 2 | Schneider Electric | se.com | Smart Grid Program Manager / Utility Partnerships Manager / Product Marketing Manager | Excellent fit for energy management, automation, digital power, and utility software solutions. |
| 3 | ABB | abb.com | Business Development Manager / Grid Automation Manager / Procurement Lead | Highly relevant for electrification, grid automation, control systems, and utility-scale technology. |
| 4 | Hitachi Energy | hitachienergy.com | Sales Director / Grid Integration Manager / Technical Sales Manager | Major buyer and exhibitor profile for transformers, transmission, distribution, and digital grid products. |
| 5 | E.ON | eon.com | Head of Grid Innovation / Energy Procurement Manager / Digital Transformation Lead | Large utility with ongoing needs in grid infrastructure, distributed energy, and digital operations. |
| 6 | Enel | enel.com | Innovation Manager / Smart Grid Manager / Strategic Sourcing Manager | Strong utility buyer with global scale and active investment in energy transition and grid technologies. |
| 7 | RWE | rwe.com | Renewables Procurement Manager / Asset Management Director / Project Development Lead | Strong fit for renewable integration, grid balancing, and energy infrastructure procurement. |
| 8 | TenneT | tennet.eu | Transmission Planning Manager / Grid Operations Manager / Technical Procurement Manager | Transmission operator profile with high relevance to grid stability, interconnection, and system upgrades. |
| 9 | Vattenfall | vattenfall.com | Energy Systems Manager / Supply Chain Manager / Grid Development Lead | Utility and clean energy buyer with interest in electrification, decarbonization, and network efficiency. |
| 10 | ENGIE | engie.com | Head of Energy Solutions / Procurement Manager / Innovation Director | Broad energy group with needs across distributed energy, efficiency, and infrastructure services. |
| 11 | GE Vernova | gevernova.com | Regional Sales Manager / Grid Software Lead / Utility Account Executive | Strong fit for power generation, transmission, grid software, and utility customer relationships. |
| 12 | SMA Solar Technology | sma.de | Product Manager / Energy Storage Partnerships Manager / Channel Manager | Good buyer fit for inverter technology, solar integration, storage, and energy management solutions. |
| 13 | NABU / Energy-related solution partner groups | nabuedu or relevant corporate domain | Partnership Manager / Program Director / Sustainability Lead | Useful where sustainability, policy, or infrastructure initiatives intersect with energy technologies. |
| 14 | Bosch | bosch.com | Facility Energy Manager / Industrial Energy Procurement Lead / Innovation Manager | Large industrial organization with strong interest in energy efficiency, automation, and utility optimization. |
| 15 | Honeywell | honeywell.com | Building Automation Manager / Energy Systems Director / Strategic Sourcing Manager | Excellent fit for smart buildings, energy monitoring, controls, and industrial automation. |
Top 5 sample companies to prioritize first: Siemens Energy, Schneider Electric, ABB, Hitachi Energy, and E.ON. These represent some of the strongest combinations of buyer relevance, technical need, and commercial influence.
5️⃣ Job profiles, industries & event type
The best buyer profiles for this event are senior and mid-level professionals involved in energy technology evaluation, infrastructure planning, procurement, innovation, operations, and digital transformation. The key is to focus on people who are responsible for buying or influencing energy systems, software, automation, monitoring, and power equipment.
Best job titles to target:
- Director of Energy Procurement
- Head of Grid Modernization
- Smart Grid Program Manager
- Utility Operations Manager
- Energy Solutions Director
- Procurement Manager, Power Systems
- Strategic Sourcing Manager
- Product Manager, Energy Management
- Business Development Manager, Utilities
- Innovation Manager, Energy Transition
- Grid Automation Engineer
- Technical Sales Manager, Power and Utilities
- Asset Management Director
- Infrastructure Planning Manager
- Renewable Integration Manager
- Building Energy Manager
- Operations Director, Electric Utility
- Partnerships Manager, Clean Energy
Best industries from your industry list:
- Utilities
- Renewables & Environment
- Oil & Energy
- Electrical/Electronic Manufacturing
- Industrial Automation
- Mechanical or Industrial Engineering
- Computer Software
- Information Technology & Services
- Construction
- Architecture & Planning
- Engineering-related consulting under Management Consulting
- Facilities Services
- Building Materials
- Semiconductors, where energy efficiency and power management overlap
- Environmental Services
- Logistics & Supply Chain, for energy-intensive operators
Event type: This is a B2B trade show with strong conference, technical education, product showcase, and solution-selling components. It is ideal for companies that need qualified industry contacts, partner accounts, technical decision-makers, and enterprise buyers.
6️⃣ Estimated attendance / expected footfall
EM-Power Europe typically attracts a strong professional footfall because it sits alongside major energy transition and clean-tech ecosystems in Europe. While exact 2026 attendance will depend on the final event program, market conditions, and co-located activity, this show should be treated as a high-value B2B event with substantial buyer density.
Estimated total attendance: likely in the high-thousands to low-tens-of-thousands range, with a significant share of qualified business visitors, technical experts, and procurement-influencing roles.
The exact number matters less than the quality of the audience. This event is valuable because attendance is concentrated around real energy decision-makers rather than casual visitors.
7️⃣ Key focus areas & buyer engagement
Core focus areas include:
- Smart grids and grid digitalization
- Energy management systems
- Power distribution and transmission
- Distributed energy resources
- Battery storage and storage integration
- Utility software and automation
- Load balancing and demand-side management
- Electrification and decarbonization
- Grid resilience and reliability
- Monitoring, metering, and control systems
- Industrial energy optimization
- Infrastructure modernization
Buyer engagement opportunities:
- Live demos of grid software, metering, automation, and analytics platforms
- Private meetings with utility procurement and engineering teams
- Energy transition partnership conversations
- Lead capture around utility innovation teams and project planners
- Solution-specific meetings for storage, controls, and power electronics buyers
- Channel and distribution partner development
- Technical education sessions and product comparison discussions
The strongest outreach angle is to position the attendee list as a source of utility, infrastructure, engineering, and energy procurement contacts—not just generic event visitors. That framing improves response rates significantly because it matches the buying logic of the event.
8️⃣ Client product review note
Before finalizing the best buyer targets, I need your client website or product page. The best account list changes depending on what your client sells.
Examples:
- If your client sells grid software, target utilities, transmission operators, and smart grid managers.
- If your client sells hardware or electrical components, focus on OEMs, integrators, and procurement leaders.
- If your client sells energy consulting or services, target innovation heads, infrastructure planners, and energy transition directors.
- If your client sells storage or renewable technology, focus on utilities, project developers, and renewable integration teams.
- If your client sells automation or monitoring solutions, target operations managers, grid digitalization leads, and technical buyers.
Share the client website, and I can refine the sample buyer list into the most relevant accounts, titles, and industries for this specific event.
9️⃣ Suggested industry filters based on your industry list
For event research and attendee filtering, the most relevant industry selections are:
- Utilities
- Renewables & Environment
- Oil & Energy
- Electrical/Electronic Manufacturing
- Industrial Automation
- Mechanical or Industrial Engineering
- Computer Software
- Information Technology & Services
- Construction
- Facilities Services
- Building Materials
- Environmental Services
- Management Consulting
- Logistics & Supply Chain
- Semiconductors
Final recommendation
EM-Power Europe 2026 is a strong B2B event for attendee-list and buyer research because it reaches a highly relevant energy and infrastructure audience. It is especially valuable for companies selling into utilities, grid operators, industrial energy users, automation buyers, and energy transition stakeholders.
Best buyer segments to prioritize:
- Utility procurement and innovation teams
- Grid modernization and smart grid leaders
- Energy software and automation buyers
- Renewable integration and storage decision-makers
- Industrial energy managers
- Engineering and infrastructure planning teams
- OEMs, integrators, and channel partners
Overall quality rating for B2B attendee-list sales: 9/10
This is a strong international event with high-quality buyer relevance, especially for energy, electrical, software, automation, and infrastructure solutions. The only thing needed to sharpen the final target list is your client website so the buyer fit can be matched precisely to the product.
Data sheet
| Event Name | EM-Power Europe 2026 |
| Event Date | 23 June 2026 – 25 June 2026 |
| Event Status | Upcoming |
| Venue | Exhibition Munich |
| City | München |
| State / Region | München |
| Country | Germany |
| Organizer | Official event platform indicates EM-Power Europe is organized within The smarter E Europe exhibition network. Organizer names should be verified on the official imprint and organizer pages for final sales documentation. |
| Official Event Website | em-power.eu |
| Event Type | B2B exhibition and conference focused on energy management, smart grids, distributed energy systems, utility technology, digitalization, and power infrastructure. |
| Primary Category | Power & Energy |
| Secondary Applicable Categories | Industrial Engineering; IT & Technology; Environment & Waste |
| Audience Reach | Global, with strong European buyer concentration. Confirmed by the event’s positioning as a European energy transition platform and by its location within one of Europe’s largest clean-energy exhibition weeks. |
| Estimated Attendance / Expected Footfall | High B2B footfall expected. Standalone attendance figure for EM-Power Europe 2026 not publicly confirmed in this research. |
| Attendance Data Reliability | Estimated. Current-year total attendance not publicly confirmed by the organizer in the materials reviewed. |
| Main Purpose of Event | To connect utilities, grid operators, technology providers, project developers, industrial energy users, software firms, integrators, and public-sector energy stakeholders around grid modernization, distributed energy integration, digital energy systems, and energy management solutions. |
EM-Power Europe is a specialist B2B energy industry event focused on the transformation of power systems, smart grids, distributed energy, utility digitalization, and modern energy management. It is positioned within the wider European clean-energy exhibition ecosystem in Munich and is relevant for organizations involved in electricity distribution, network operation, storage integration, grid software, monitoring, automation, and connected energy infrastructure.
From a commercial and lead-generation perspective, the event matters because it brings together both technical and commercial stakeholders with implementation authority. The strongest attendee value comes from utility and grid organizations, engineering and EPC firms, public-sector energy bodies, industrial power users, and technology decision-makers evaluating infrastructure, software, controls, and integration partners. It is a strong fit for B2B outreach, strategic account mapping, and buyer profiling rather than broad consumer marketing.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Utilities and energy suppliers | Electric utilities, municipal utilities, retail energy suppliers | Evaluate grid technologies, DER integration tools, software, meters, automation, and services | High-value buyers for power infrastructure, digitalization, and energy management offerings |
| Transmission and distribution system operators | TSOs, DSOs, network operators | Technical specification, project planning, procurement influence, standards alignment | Core targets for grid modernization, substation, automation, cybersecurity, and software suppliers |
| Engineering, EPC, and system integration firms | Power engineering firms, implementation partners, turnkey contractors | Select components and platforms for project deployment | Important channel buyers and specification influencers |
| Industrial and commercial energy users | Manufacturing groups, large facilities, data centers, campuses, logistics operators | Assess energy optimization, load management, power quality, resilience, and onsite energy systems | Relevant for EMS, microgrid, storage, and demand-side technology vendors |
| Public-sector energy and infrastructure stakeholders | Municipalities, regional authorities, public utilities, energy agencies | Program design, funding alignment, procurement influence, pilot project sponsorship | Relevant for public tenders, infrastructure programs, and urban energy projects |
| Technology leaders and software buyers | Utility IT teams, OT teams, grid software owners, digital transformation leaders | Shortlist platforms for monitoring, SCADA-related tools, analytics, forecasting, and integration | High relevance for software, cybersecurity, and data platform suppliers |
| Procurement and strategic sourcing teams | Utilities, industrial groups, municipalities, project developers | Supplier onboarding, RFP support, framework agreements, category sourcing | Direct relevance for lead qualification and attendee-list monetization |
| Project developers and energy service companies | ESCOs, distributed energy developers, storage and microgrid developers | Assess delivery partners and technology stack options | Strong fit for deployment partners, OEMs, software, and integration vendors |
| Industry associations, consultants, and advisors | Energy associations, strategy firms, technical consultants | Influence specifications, policy direction, vendor evaluations | Useful for ecosystem mapping and partnership development |
| Investors and corporate development teams | Infrastructure investors, energy funds, strategic investors | Technology scouting, market validation, partnership exploration | Secondary but valuable for deal flow and strategic partnerships |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| München | Local utilities, technology firms, regional offices, consultants | Medium | Host-city advantage supports meetings with southern Germany energy and technology stakeholders. |
| Bavaria and southern Germany | Regional utilities, industrial users, engineering firms, manufacturers | High | Strong concentration of industrial energy demand and engineering capability. |
| Germany | National participation from utilities, grid operators, OEMs, software firms, public-sector energy bodies | Very High | Germany is one of Europe’s most important energy transition and grid modernization markets. |
| DACH region | Austria, Switzerland, German-speaking energy and engineering stakeholders | High | Natural cross-border buyer pool for distributed energy and grid technology. |
| Europe | Utilities, TSOs/DSOs, OEMs, software vendors, investors, policy stakeholders | Very High | Strong likely representation from EU power markets and grid modernization programs. |
| International | Global energy technology providers, investors, and export-oriented firms | Medium to High | International reach is strengthened by Munich’s role as a major European trade fair destination. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is internationally marketed and located within a major European energy exhibition week, attracting multinational suppliers and cross-border buyers. |
| European | Secondary concentration | The strongest buyer density is likely from Germany and wider Europe, especially utilities, network operators, and energy infrastructure stakeholders. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Bayernwerk | Distribution utility / grid operator | Relevant for smart grid, metering, flexibility, and distribution network modernization. | bayernwerk.de | Head of Grid Operations, Procurement Manager, Digitalization Lead, Asset Management Director | Prior-Year Participation Evidence |
| Stadtwerke München | Municipal utility | Key buyer profile for urban energy systems, infrastructure, energy management, and grid solutions. | swm.de | Energy Procurement Manager, Innovation Manager, Smart Grid Lead, Technical Project Manager | Prior-Year Participation Evidence |
| Netze BW | Distribution network operator | High relevance for network automation, load management, DER integration, and digital grid operations. | netze-bw.de | Grid Planning Director, OT/IT Manager, Sourcing Manager, Flexibility Program Lead | Prior-Year Participation Evidence |
| TenneT | Transmission system operator | Strategic buyer for power system technologies, grid resilience, control systems, and infrastructure programs. | tennet.eu | Category Manager, Grid Program Manager, Procurement Lead, Asset Strategy Director | Prior-Year Participation Evidence |
| 50Hertz | Transmission system operator | Relevant for grid integration, balancing, infrastructure build-out, and digital operations. | 50hertz.com | Strategic Buyer, Technical Procurement Manager, Control Systems Manager, Innovation Lead | Prior-Year Participation Evidence |
| TransnetBW | Transmission system operator | Fit for procurement of digital grid, transmission, and system management solutions. | transnetbw.de | Procurement Director, Grid Operations Manager, Substation Program Manager, Asset Manager | Prior-Year Participation Evidence |
| Austrian Power Grid | Transmission system operator | Relevant cross-border power-grid buyer profile within the DACH market. | apg.at | Procurement Manager, Grid Technology Lead, Asset Planning Director, Innovation Manager | Prior-Year Participation Evidence |
| E.ON | Energy utility group | Large-scale buyer environment for digital energy, grids, flexibility, and customer-side energy systems. | eon.com | VP Procurement, Head of Energy Solutions, Grid Innovation Lead, Partnerships Director | Prior-Year Participation Evidence |
| EnBW | Integrated energy company | Active in grid, renewables, storage, and digital energy infrastructure. | enbw.com | Supply Chain Director, Product Owner Energy Systems, Innovation Manager, Procurement Category Lead | Prior-Year Participation Evidence |
| EWE NETZ | Distribution network operator | Relevant for distribution automation, smart metering, and grid flexibility initiatives. | ewe-netz.de | Grid Modernization Lead, Sourcing Manager, Metering Program Manager, Technical Procurement Lead | Prior-Year Participation Evidence |
| Avacon | Distribution network operator | Potential buyer for local grid reinforcement, digital operations, and energy transition infrastructure. | avacon.de | Procurement Manager, Asset Manager, Smart Grid Manager, Technical Buyer | Prior-Year Participation Evidence |
| LEW Verteilnetz | Regional distribution network operator | Relevant buyer for regional distribution infrastructure and energy digitization. | lew-verteilnetz.de | Grid Operations Manager, Procurement Lead, Engineering Manager, Metering Director | Prior-Year Participation Evidence |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Owns sourcing strategy, supplier qualification, and framework contracts. |
| 2 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Evaluates vendors and manages category-specific sourcing decisions. |
| 3 | Head of Grid Operations | Operations | Director / Head | Influences operational technology, reliability, and modernization priorities. |
| 4 | Asset Management Director | Engineering / Asset Management | Director | Responsible for lifecycle planning and infrastructure investment decisions. |
| 5 | Smart Grid Manager | Engineering / Innovation | Manager | Directly relevant to DER integration, monitoring, flexibility, and automation suppliers. |
| 6 | Chief Technology Officer | Technology | C-Level | Critical for digital grid platforms, systems architecture, and transformation strategy. |
| 7 | IT Director / OT Director | IT / OT | Director | Key buyers for analytics, cybersecurity, connectivity, and infrastructure software. |
| 8 | Program Manager | Projects / PMO | Manager | Drives deployment timelines, vendor coordination, and implementation delivery. |
| 9 | Business Development Director | Commercial / Partnerships | Director | Important in partnership-led deals, pilots, and channel relationships. |
| 10 | Innovation Manager | Innovation / Strategy | Manager | Strong contact for pilot programs, trials, and emerging technology adoption. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Utilities | Core buyer base for power infrastructure, network management, and digital energy systems. | Grid modernization and utility procurement |
| 2 | Oil & Energy | Broader energy companies may attend for power, storage, and transition technologies. | Energy transition and integrated power solutions |
| 3 | Renewables & Environment | Strong fit for distributed energy integration and clean-energy infrastructure. | DER, storage, and sustainability-linked deployments |
| 4 | Electrical/Electronic Manufacturing | Relevant to OEMs, controls, metering, and power systems components. | Component and systems sourcing |
| 5 | Industrial Automation | Automation is central to smart grid and distributed energy operations. | SCADA-adjacent systems, controls, and automation |
| 6 | Information Technology & Services | Important for software, analytics, integration, and transformation projects. | Energy data platforms and enterprise integrations |
| 7 | Computer Software | Energy management, forecasting, grid analytics, and optimization software are relevant themes. | Software-led energy and network optimization |
| 8 | Computer & Network Security | Grid digitalization raises OT and utility cybersecurity demand. | Critical infrastructure protection |
| 9 | Mechanical or Industrial Engineering | Engineering firms influence specifications and implementation decisions. | Design, build, and integration projects |
| 10 | Construction | Relevant for EPC and infrastructure deployment stakeholders. | Energy infrastructure rollout |
| 11 | Government Administration | Municipal and regulatory stakeholders may influence public-sector projects and funding. | Public energy and infrastructure initiatives |
| 12 | Environmental Services | Useful for firms managing decarbonization, energy efficiency, and transition projects. | Sustainability and energy transition programs |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | Public event pages reviewed | Market expectation is high B2B turnout due to co-location and sector relevance, but no verified standalone total is cited here. |
| Exhibitor count | Not publicly confirmed in this research | Unconfirmed | Official exhibitor and participation pages | Directory availability does not equal a verified count without current official summary data. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official public buyer count located in reviewed materials | Likely strong utility and engineering buyer density. |
| Speaker count | Agenda-based participation visible; no verified total cited here | Partially Confirmed | Official conference / program pages | Speaker organizations are useful for account targeting even when counts are not summarized. |
| Historical attendance | Historical / umbrella-event evidence may be available via The smarter E Europe media releases | Historical / prior-year evidence | Organizer press materials | Use with care, as umbrella-event statistics should not be presented as standalone EM-Power attendance. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Smart grids | Grid visibility, flexibility, balancing, distributed asset coordination | Meet grid operators and utility engineering teams | Grid software, sensors, automation, analytics, communications |
| Energy management | Optimization of energy use, costs, resilience, and reporting | Target facility, industrial, and utility-side energy managers | EMS platforms, dashboards, controls, forecasting tools |
| Grid digitalization | Modernize legacy systems and improve operational intelligence | Engage CIO, CTO, OT, and digital transformation leaders | Data platforms, integrations, edge systems, OT modernization |
| Distributed energy integration | Integrate storage, EV charging, rooftop solar, and flexibility resources | Reach utilities, aggregators, and project developers | DERMS, storage controls, charging infrastructure software, aggregations tools |
| Automation and control systems | Improve reliability, efficiency, and real-time control | Engage operations and engineering buyers | Controllers, relays, sensors, industrial automation systems |
| Cybersecurity | Protect critical energy and network infrastructure | Target IT/OT security and infrastructure leaders | OT security, monitoring, access control, resilience services |
| Infrastructure and asset modernization | Upgrade aging assets and support electrification growth | Reach asset management, procurement, and project teams | Hardware, engineering, field services, asset management software |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is highly concentrated around utility, infrastructure, software, and project decision-makers. |
| Decision-maker availability | High | Technical and procurement stakeholders are likely present, though current-year attendee visibility is limited. |
| Data collection potential | Medium to High | Good for exhibitor, speaker, sponsor, and ecosystem list-building; full attendee list access is not publicly confirmed. |
| Apollo targeting potential | Very High | The buyer base maps well to utility, energy, engineering, software, automation, and public-sector filters. |
| Geographic targeting potential | High | Germany, DACH, and wider Europe offer strong segmentation opportunities. |
| Best outreach approach | High | Use account-based outreach tied to grid modernization, DER integration, digitization, resilience, and project delivery. |
| Overall lead quality | Very High | Excellent event for serious B2B energy accounts and multi-stakeholder utility sales motions. |
| Best use case | High-fit for attendee list building and account prioritization | Best used for account mapping, outbound campaigns, meeting-setting, and partner discovery. |
| Limitations / risks | Medium | Publicly available current-year attendee confirmation may be limited; caution required when distinguishing buyers from exhibitors. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Utilities; Oil & Energy; Renewables & Environment; Electrical/Electronic Manufacturing; Industrial Automation; Information Technology & Services; Computer Software; Computer & Network Security; Mechanical or Industrial Engineering; Government Administration | Covers direct buyers, technical influencers, and public-sector infrastructure stakeholders. |
| Departments | Procurement, Supply Chain, Operations, Engineering, Information Technology, Program Management, Strategy, Business Development, Innovation | Focuses on decision-makers and implementation owners. |
| Seniority | C-Level, VP, Director, Head, Manager | Matches strategic buyers and project-specifying roles. |
| Job titles | Director of Procurement, Strategic Sourcing Manager, Head of Grid Operations, Asset Management Director, Smart Grid Manager, CTO, IT Director, OT Director, Program Manager, Innovation Manager, Partnerships Director | Builds a balanced list of economic buyers and technical influencers. |
| Geography | Germany, Austria, Switzerland, Netherlands, Belgium, France, Denmark, Sweden, Spain, Italy, United Kingdom, wider EU | Prioritizes strongest likely European buyer pools. |
| Employee size | 201-500; 501-1,000; 1,001-5,000; 5,001-10,000; 10,001+ | Targets utilities, infrastructure operators, major engineering firms, and enterprise software buyers. |
| Keywords | smart grid, grid modernization, distribution system operator, transmission system operator, utility digitalization, DER, demand response, substation automation, energy management, flexibility, load management, storage integration, critical infrastructure | Improves relevance when industry data alone is too broad. |
| Technologies | Relevant where available: SCADA, EMS, grid analytics, IoT, cybersecurity, cloud infrastructure | Useful for software and digital infrastructure campaigns. |
| Revenue range | Mid-market to enterprise, depending on offering | Helps focus on organizations capable of infrastructure-scale purchasing. |
| Company type | Public utilities, private utilities, municipal utilities, infrastructure operators, energy service firms, engineering integrators, enterprise industrial operators | Supports buyer segmentation by procurement model and sales cycle. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| EM-Power Europe official website | Official event website | Event branding, positioning, themes, official dates, and event scope | High |
| EM-Power Europe exhibition pages | Official event page | Exhibition focus, audience relevance, exhibitor-facing event structure | High |
| EM-Power Europe conference pages | Official agenda source | Speaker organizations, thematic tracks, market focus areas | High |
| The smarter E Europe platform | Official organizer ecosystem page | Umbrella event context, organizer network, historical event-scale references where applicable | High |
| Messe München | Official venue website | Venue identity and location verification | High |
| Official prior-year exhibitor, speaker, and program materials on EM-Power Europe / The smarter E Europe websites | Historical / prior-year official evidence | Buyer organization examples and participation patterns used only as historical evidence | Medium to High |
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