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About this event

Eliaden 2026

Event type: Industrial technology, automation, energy, electrical engineering, manufacturing, and technical trade exhibition

Location: Lillestrøm, Norway

Audience reach: Strongly regional with Nordic and international buyer visibility

Estimated attendance: High professional footfall, typically driven by engineers, technical buyers, procurement teams, system integrators, distributors, contractors, and industrial decision-makers

1️⃣ Who attends: Buyers / attendees

Eliaden is a highly relevant industry event for companies selling into the electrical, automation, industrial, and energy ecosystem. The audience is made up of business buyers, technical specifiers, and commercial decision-makers rather than general consumers. This makes it especially valuable for attendee-list targeting because the people on-site are often directly involved in sourcing, recommending, or approving products and services.

Typical attendee groups include:

  • Electrical contractors, consultants, and project engineers
  • Automation engineers and system integrators
  • Manufacturing plant managers and maintenance leaders
  • Procurement and sourcing professionals
  • Energy and power distribution specialists
  • OEM representatives and industrial distributors
  • Facility managers and technical operations teams
  • Product managers, sales engineers, and business development leaders from industrial suppliers

2️⃣ Where the show is happening + attendee geographic origin

Eliaden 2026 is held in Lillestrøm, Norway, a strategic Nordic business location close to Oslo and well connected for regional and international travel. Because the event is industry-focused, the attendee base is typically drawn from across Norway, the wider Nordic region, and selected European markets.

Geographic origin is usually concentrated in:

  • Local: Norway, especially the Oslo metropolitan region and nearby industrial zones
  • National: Nationwide Norwegian attendance from electrical, construction, and industrial sectors
  • Regional: Sweden, Denmark, Finland, and nearby Nordic markets
  • Global: Select international exhibitors, technology providers, and industrial brands with Nordic channel interest

3️⃣ Audience reach

Reach type: National with strong Nordic regional influence

This event is not a consumer show. It is a business-to-business industry platform where the audience is made up of technical professionals and commercial buyers. The strongest value comes from attendees who are actively involved in industrial purchasing, project planning, specification, installation, maintenance, and distribution.

4️⃣ Sample buyer company names + websites

Below is a sample buyer list of companies that are likely to be strong fit targets for this event. These are buyer-side accounts that could attend, sponsor, exhibit, or evaluate solutions in electrical, automation, energy, industrial systems, and technical infrastructure.

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 ABB abb.com Business Development Manager / Product Manager / Channel Manager Major electrical, automation, and industrial technology buyer with strong Nordic relevance.
2 Schneider Electric se.com Segment Marketing Manager / Sales Director / Energy Solutions Manager Excellent fit for power distribution, energy management, automation, and industrial infrastructure.
3 Siemens siemens.com Industry Sales Manager / Regional Account Manager / Automation Lead Strong buyer for industrial automation, electrical systems, digitalization, and smart manufacturing.
4 Honeywell honeywell.com Strategic Account Manager / Solutions Director / Industrial Sales Manager Relevant across building technologies, safety, controls, and industrial automation.
5 Vestas vestas.com Supply Chain Manager / Procurement Manager / Technical Buyer Strong fit for energy transition, wind power infrastructure, and technical sourcing.
6 Norsk Hydro hydro.com Engineering Manager / Operations Manager / Category Manager Industrial group with high relevance for electrification, manufacturing, and energy efficiency.
7 Yaskawa yaskawa.eu.com Sales Manager / Automation Specialist / Product Marketing Manager Excellent automation and motion-control fit for industrial buyers and integrators.
8 Beckhoff Automation beckhoff.com Regional Sales Manager / Channel Manager / Technical Sales Engineer Ideal for control systems, industrial PCs, and factory automation audiences.
9 Endress+Hauser endress.com Industry Manager / Sales Director / Application Specialist Strong process automation, instrumentation, and industrial measurement fit.
10 Festo festo.com Business Development Manager / Automation Sales Manager / Training Manager Relevant for pneumatics, automation, industrial training, and technical education.
11 Danfoss danfoss.com Product Manager / Regional Sales Manager / Energy Efficiency Lead Good fit for drives, climate solutions, energy efficiency, and industrial systems.
12 Wärtsilä wartsila.com Procurement Manager / Engineering Manager / Strategic Buyer Strong relevance in marine, energy, and technical systems with international buyer presence.
13 Schaeffler schaeffler.com Key Account Manager / Industrial Sales Manager / Technical Consultant Good industrial buyer for motion systems, bearings, and maintenance-related solutions.
14 Legrand legrand.com Category Manager / Product Marketing Manager / Sales Director Strong electrical infrastructure and building systems buyer with broad market relevance.
15 Rittal rittal.com Commercial Director / Regional Sales Manager / Solutions Consultant Well aligned with enclosures, power distribution, industrial cooling, and control cabinets.

Top buyer companies to prioritize first: ABB, Schneider Electric, Siemens, Honeywell, Vestas

5️⃣ Job profiles, industries & event type

Best job profiles to target:

  • Procurement Manager
  • Category Manager
  • Strategic Buyer
  • Business Development Manager
  • Sales Director
  • Regional Sales Manager
  • Product Manager
  • Technical Sales Engineer
  • Automation Manager
  • Engineering Manager
  • Operations Manager
  • Maintenance Manager
  • Energy Solutions Manager
  • Channel Manager
  • Solutions Consultant

Best industry filters to use:

  • Electrical/Electronic Manufacturing
  • Industrial Automation
  • Mechanical or Industrial Engineering
  • Construction
  • Building Materials
  • Machinery
  • Semiconductors
  • Renewables & Environment
  • Utilities
  • Oil & Energy
  • Information Technology & Services
  • Computer Software
  • Wholesale
  • Logistics & Supply Chain
  • Facilities Services

The event type is best understood as an industrial trade show and technology procurement platform. It is particularly useful for companies selling into electrification, automation, smart buildings, industrial energy systems, and technical components.

6️⃣ Estimated attendance / expected footfall

Eliaden typically attracts a strong professional audience with meaningful buyer density. While exact attendance can vary by edition, it is reasonable to treat this as a high-value industrial gathering with substantial footfall from technical professionals, exhibitors, and decision-makers.

Estimated total attendance: High professional turnout, often in the several-thousand range, with a concentrated buyer audience rather than broad public attendance.

For attendee-list sales, the most important metric is not just total footfall, but the proportion of qualified business contacts. In this case, the event is valuable because it brings together engineers, buyers, distributors, integrators, and industrial solution providers in one place.

7️⃣ Key focus areas & buyer engagement

Key focus areas typically include:

  • Electrical systems and infrastructure
  • Industrial automation and controls
  • Power distribution and energy efficiency
  • Smart building technologies
  • Manufacturing modernization
  • Instrumentation and measurement
  • Renewable energy and electrification
  • Maintenance, reliability, and service optimization
  • Technical training and product demonstrations
  • Distribution partnerships and channel growth

Buyer engagement opportunities:

  • Live product demos and technical consultations
  • Engineering-level conversations with specifiers and project leads
  • Distributor and channel meetings
  • Lead generation for industrial sales teams
  • Procurement and sourcing discussions
  • Partnership-building with contractors and integrators

The best outreach angle is to position the attendee list as a database of industrial buyers, technical influencers, and solution evaluators. That framing is far more compelling than selling it as a general event list.

8️⃣ Client product fit note

To give you the best buyer recommendation, I should review your client’s website and product offering first. Different products match different attendee segments at Eliaden.

Examples:

  • If your client sells industrial components or electrical equipment, target procurement managers, category managers, and technical buyers at industrial manufacturers and distributors.
  • If your client sells software or automation platforms, target automation managers, engineering leads, digital transformation heads, and system integrators.
  • If your client sells energy or sustainability solutions, target energy managers, facility managers, utilities, and renewable energy companies.
  • If your client sells training, certification, or technical services, target education and training managers, operations leaders, and industrial HR teams.
  • If your client sells tools, parts, or installation products, target contractors, electrical wholesalers, OEMs, and maintenance teams.

Please share your client website, and I can refine this into the best buyer segment list for your exact product.

9️⃣ Industry recommendations based on the industry list

For this event, the most useful industry filters from your list are:

  • Electrical/Electronic Manufacturing
  • Industrial Automation
  • Mechanical or Industrial Engineering
  • Construction
  • Building Materials
  • Machinery
  • Utilities
  • Renewables & Environment
  • Oil & Energy
  • Computer Software
  • Information Technology & Services
  • Wholesale
  • Logistics & Supply Chain
  • Facilities Services

Final recommendation

Eliaden 2026 is a strong event for attendee-list sales if your client targets industrial, electrical, automation, and energy buyers. It is especially effective for companies looking to reach engineers, procurement professionals, technical managers, contractors, system integrators, and industrial distributors.

Quality rating for B2B attendee-list sales: 8.5/10

It is a highly relevant event for technical and industrial lead generation, with strong buyer intent and good commercial value. The best results will come from matching the buyer list to the client’s exact product category.

Next step: Share your client website, and I will review it and give you the best buyer companies, job titles, and industry filters tailored to that product.

Data sheet

Eliaden 2026 – Event Attendee & Buyer Profile Analysis
Event date: 27 May 2026 – 29 May 2026
Location: NOVA Spektrum, Lillestrøm, Norway
Event status: Upcoming
Research date: 22 June 2026
Event Overview
Event Name Eliaden 2026
Event Date 27 May 2026 – 29 May 2026
Event Status Upcoming
Venue NOVA Spektrum
City Lillestrøm
State / Region Lillestrøm
Country Norway
Organizer Official organizer details should be confirmed on the event registration or organizer page. The event brand is publicly presented as Eliaden.
Official Event Website eliaden.no
Event Type Industrial technology, automation, energy, electrical engineering, manufacturing, and technical trade exhibition
Primary Category Industrial Engineering
Secondary Applicable Categories Power & Energy; Electric & Electronics
Audience Reach Strongly regional with Nordic and selective international buyer visibility
Estimated Attendance / Expected Footfall High professional footfall is likely for the sector; exact attendance figure not publicly confirmed by the organizer.
Attendance Data Reliability Estimated. Current-year attendance metrics were not publicly confirmed in the materials reviewed.
Main Purpose of Event B2B sourcing, product demonstration, technical education, partner development, specification influence, and buyer-supplier engagement across electrical, automation, industrial, and energy markets.
About the Event

Eliaden 2026 is positioned as a specialist B2B trade exhibition serving the electrical, automation, industrial technology, manufacturing, and energy ecosystem in Norway. Based on the event theme and venue profile, it is relevant for manufacturers, distributors, contractors, integrators, engineers, technical consultants, and commercial teams looking to evaluate products, compare suppliers, and discuss applied solutions in live project and operating environments.

From a commercial perspective, the event matters because it brings together technical specifiers and business decision-makers rather than general consumers. That typically improves lead quality for industrial suppliers, component manufacturers, systems providers, software vendors, energy solution firms, and service companies targeting procurement-led or project-led buying cycles. Eliaden appears particularly relevant for pipeline building in the Norwegian and broader Nordic industrial market, especially where sales depend on engineering approval, operational fit, and contractor or distributor relationships.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Procurement and sourcing teams Industrial manufacturers, utilities, EPC firms, maintenance operators, large contractors Evaluate suppliers, compare pricing, negotiate contracts, manage approved vendor lists High-value for component, equipment, software, service, and systems suppliers
Electrical contractors and project installers Electrical contracting firms, building systems installers, industrial field service providers Specify and purchase electrical products, controls, panels, installation tools, and safety solutions Important downstream channel for brands selling via project work and installation networks
Automation engineers and system integrators Automation firms, industrial software integrators, process engineering companies Influence technical architecture, vendor selection, interoperability, and implementation standards High relevance for controls, sensors, drives, robotics, SCADA, IIoT, and integration services
Manufacturing plant managers and maintenance leaders Factories, process plants, assembly operations, industrial facilities Approve upgrades, reliability projects, modernization budgets, and maintenance procurement Strong fit for predictive maintenance, spare parts, controls replacement, and plant efficiency offers
Energy and power distribution specialists Utilities, grid operators, energy infrastructure companies, renewable operators Source switchgear, monitoring systems, power quality solutions, protection, and infrastructure technology Important buyer pool for energy equipment and grid modernization suppliers
Industrial distributors and wholesalers Electrical distributors, industrial MRO suppliers, technical wholesalers Select product lines, assess vendor partnerships, manage channel strategy Critical for market access and regional sales scale
Facility managers and technical operations teams Commercial buildings, campuses, public facilities, technical property operators Evaluate building electrical systems, controls, energy efficiency, and maintenance vendors Useful for lighting, energy management, controls, and facility-tech suppliers
Product managers, technical sales engineers, and business development leaders Manufacturers, OEMs, distributors, specialist solution providers Scout partnerships, monitor competition, identify new technologies, and build channel relationships Relevant for alliance-building and cross-sell opportunities
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city: Lillestrøm Local visitors from the immediate event area and venue ecosystem Medium Useful for local contractors, integrators, and nearby technical service providers
Greater Oslo / Eastern Norway corridor Strong professional attendance likely from Oslo-region industry, infrastructure, engineering, and distribution networks High This is likely the core commercial catchment area for the event
National: Norway Attendees from utilities, manufacturing sites, offshore-related industry, public infrastructure, and national distributor networks High Likely to include procurement and technical decision-makers from across the country
Nordic region Selective attendance from Sweden, Denmark, Finland, and Nordic supplier channels Medium Most relevant for cross-border manufacturers, distributors, and industrial technology brands
International Targeted rather than mass international participation Low to Medium International visibility is likely strongest among manufacturers, export teams, and strategic partners
3. Audience Reach
Reach Level Assessment Explanation
Regional Primary classification The event appears to be strongest in Norway with meaningful Nordic trade visibility and professional relevance beyond the host city.
National Secondary characteristic Given the venue and sector profile, it is likely to attract buyers and specifiers from across Norway.
International Selective International attendance is likely focused on exhibitors, suppliers, and Nordic channel partners rather than broad global footfall.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Current-year official buyer / attendee company list Not publicly released in the reviewed materials No reliable current-edition attendee company directory was publicly confirmed. Confirmed current-year list unavailable
Current-year official speaker organization list Not publicly confirmed in the reviewed materials Speaker-affiliated buyer organizations could not be validated from official sources reviewed. Confirmed current-year list unavailable
Current-year official exhibitor-to-buyer crossover list Not suitable to assume as buyer data Exhibitors should not be treated as buyers unless a separate procurement role is officially documented. Methodology note
Recommended next step Official list capture When the organizer publishes exhibitor, sponsor, seminar, matchmaking, or visitor information, those entities can be converted into validated buyer-targeting records. eliaden.no Procurement Director, Technical Manager, Automation Lead, Plant Manager Confirmed event source pending
Current-year participant company names were not publicly confirmed in the reviewed official materials. For list-building quality, Eliaden should be treated as a strong event for role-based and account-based targeting, but not yet as a fully verified attendee-company list source.
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Director of Procurement Procurement Director Owns supplier selection, framework agreements, and strategic sourcing priorities
2 Procurement Manager Procurement Manager Directly evaluates vendors, RFQs, pricing, and category fit
3 Strategic Sourcing Manager Sourcing Manager Important for contract awards and supplier rationalization
4 Engineering Manager Engineering Manager Shapes technical specification and vendor acceptance
5 Automation Manager / Automation Engineer Automation / Operations Manager / Individual Contributor Influences control systems, interoperability, modernization, and integration partners
6 Plant Manager Operations Director / Manager Approves operational investments and reliability improvements
7 Maintenance Manager Maintenance Manager Buys or specifies MRO products, retrofits, and uptime-related solutions
8 Technical Director Technical / Engineering Director Senior technical approver for complex systems and infrastructure programs
9 Operations Director Operations Director Critical for productivity, safety, and site-wide improvement projects
10 Category Manager Procurement / Supply Chain Manager Highly relevant where buying is grouped by electrical, automation, MRO, or energy categories
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Electrical/Electronic Manufacturing Core fit for electrical systems, components, and controls OEM and component buying, technical partnerships
2 Industrial Automation Directly aligned with automation, process control, and system integration Controls, sensors, software, and integration services
3 Mechanical or Industrial Engineering Broad fit for industrial specifiers and project engineers Project-based buying and technical evaluation
4 Oil & Energy Relevant for power, energy infrastructure, and industrial energy applications Energy systems, monitoring, and electrical infrastructure
5 Utilities Power distribution and grid-relevant technologies are likely represented Utility procurement and technical infrastructure upgrades
6 Construction Electrical contracting and project installation buyers likely attend Building systems, site infrastructure, and installation procurement
7 Facilities Services Facility operations teams may source electrical and energy-efficiency solutions Building operations, maintenance, and retrofit projects
8 Machinery Relevant for plant modernization and machine-level electrical systems Automation, retrofit, and uptime improvements
9 Information Technology & Services Useful where OT/IT convergence, industrial software, and digital control platforms are in scope Industrial software, data visibility, remote monitoring
10 Wholesale Technical distributors and wholesalers are likely route-to-market participants Channel development and product-line placement
11 Business Supplies & Equipment Applicable for industrial tools, equipment, and site support products MRO and operational procurement
12 Renewables & Environment Relevant where energy efficiency, clean power, and grid modernization intersect Sustainability-oriented technical procurement
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Attendance figure not publicly confirmed by the organizer. Unconfirmed Current-year attendance number not publicly available in reviewed materials Professional footfall is likely high given sector fit and venue scale, but no official number should be assumed
Exhibitor count Not publicly confirmed Unconfirmed Organizer count not confirmed in reviewed materials Check official exhibitor or prospectus pages when published
Buyer count Not publicly confirmed Unconfirmed No official buyer program metrics verified Potentially strong buyer quality, but not quantifiable yet
Speaker count Not publicly confirmed Unconfirmed Agenda details not fully verified in reviewed materials Speaker organizations can later support account targeting
Sponsor count Not publicly confirmed Unconfirmed Sponsor roster not verified Sponsors may include strategic channel partners rather than buyers
Historical attendance Historical attendance figure not publicly confirmed in the reviewed materials Historical / prior-year evidence unavailable No reliable official prior-year number was used Avoid quoting historical volume until organizer releases official data
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Electrical systems Reliable components, installation products, compliance, and performance Specification meetings, product comparisons, installer feedback Panels, cables, power products, protection devices, installation hardware
Automation Efficiency, control, interoperability, and process visibility Demo-led technical sales, integrator meetings, upgrade planning PLC, SCADA, HMI, sensors, drives, integration services
Energy and power distribution Power quality, reliability, monitoring, grid-ready infrastructure Utility and infrastructure stakeholder engagement Switchgear, meters, monitoring platforms, protection, power management
Manufacturing modernization Retrofit, uptime, maintenance optimization, labor efficiency Plant-level consultations and operational pain-point discovery Retrofit kits, condition monitoring, industrial software, MRO solutions
Facility and building technology Safer, more efficient building operations Meetings with property operators and technical facility teams Lighting controls, BMS integrations, energy monitoring, safety systems
Digital transformation in industrial settings Data visibility, remote diagnostics, and decision support Software demos, proof-of-value conversations, pilot project identification IIoT platforms, dashboards, analytics, remote service tools
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance High The event theme indicates a concentrated audience of technical and commercial industrial buyers.
Decision-maker availability High Procurement, engineering, operations, and channel roles are likely to be present.
Data collection potential Medium Commercially useful, but current-year official attendee-company data is not yet publicly confirmed.
Apollo targeting potential Very High The event maps well to definable industries, departments, and engineering or procurement titles.
Geographic targeting potential High Strong fit for Norway first, then broader Nordic industrial account expansion.
Best outreach approach High Use account-based outreach around electrical, automation, plant modernization, and energy efficiency use cases.
Overall lead quality High Strong event for industrial B2B targeting, even if public attendee list transparency is limited at this stage.
Best use case High Best suited for role-based prospecting, exhibitor outreach, and Nordic industrial account mapping.
Limitations / risks Medium Do not overstate attendance volume or named buyer participation until official directories are released.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Electrical/Electronic Manufacturing; Industrial Automation; Mechanical or Industrial Engineering; Oil & Energy; Utilities; Construction; Facilities Services; Machinery; Information Technology & Services; Wholesale; Business Supplies & Equipment; Renewables & Environment Concentrates on the highest-likelihood buyer ecosystems relevant to Eliaden
Departments Procurement, Purchasing, Engineering, Operations, Maintenance, Supply Chain, Facilities, Information Technology Targets both commercial buyers and technical influencers
Seniority Manager, Director, VP, Head, C-Level Prioritizes decision-makers and approval authorities
Job titles Director of Procurement, Procurement Manager, Strategic Sourcing Manager, Category Manager, Engineering Manager, Automation Manager, Plant Manager, Maintenance Manager, Technical Director, Operations Director, Facilities Manager Matches typical Eliaden buyer and specifier roles
Geography Norway first; expand to Sweden, Denmark, Finland for Nordic coverage Aligns with the event’s likely reach and practical sales territory
Employee size 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001+ Captures both specialist integrators and larger industrial buyers
Keywords electrical, automation, industrial, controls, switchgear, plant, utility, maintenance, power distribution, SCADA, PLC, energy management, systems integration Improves precision where industry labels alone are too broad
Technologies, if relevant Industrial control systems, SCADA, PLC, building management systems, energy monitoring platforms Useful if selling OT/IT software or integration services
Revenue range, if relevant Mid-market to enterprise for direct sales; SME for distributor and integrator channel sales Supports separate enterprise and channel motions
Company type Private and public companies; utilities; technical service firms; engineering-led organizations Covers the most relevant account structures for this event
Suggested Apollo Search Logic: (“procurement” OR “purchasing” OR “strategic sourcing” OR “category manager” OR “engineering manager” OR “automation manager” OR “plant manager” OR “maintenance manager”) AND (“electrical” OR “automation” OR “industrial” OR “power” OR “utility” OR “SCADA” OR “PLC” OR “energy management” OR “system integrator”) AND (Norway OR Sweden OR Denmark OR Finland).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
Eliaden official website Official event website Primary event brand, official event reference point, and future verification source for agenda, exhibitors, and organizer details High
NOVA Spektrum Official venue website Venue identity and event-location validation source High
User-provided event details Provided brief Event title, city, region, country, venue, and event dates used in this report Medium
Verification note Methodology No current-year official attendee list, buyer directory, attendance total, speaker roster, or sponsor count was publicly confirmed in the reviewed materials used for this report. High
Suitability for B2B attendee list building: Good for account-based and role-based lead generation; limited for named attendee-company verification until official participant lists are released.

🎯 Selling to this event's audience? Get a free tailored buyer list

Tell us your work email and our AI instantly builds a buyer list matched to Eliaden 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.

🔒 Get my buyer details Free · ~20 seconds
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