Official event overview (from the event website)

• Event title: ELEX - The Electricians' Exhibition (ElexShow)
• Industry positioning: The UK’s dedicated trade show for electrical professionals
• Core visitor value proposition: live demos, staying up-to-date on the latest rules and regulations, and free CPD accredited seminars
• Free entry and parking: indicated on the official site
• Seminar/learning: free CPD accredited seminars
• Dates shown on the official site (2026–2027):
  • 22nd & 23rd October 2026
  • 18th & 19th November 2026
  • 4th & 5th February 2027
  • 4th & 5th March 2027
  • 22nd & 23rd April 2027
  • 20th & 21st May 2027
• Venues listed on the official site (choose your venue):
  • West Midlands
  • Sandown Park
  • Ally Pally
  • Bolton
  • Exeter
  • Harrogate
• Country/region: United Kingdom (stated indirectly via “The UK’s dedicated trade show for electrical professionals” and the UK venue list)

1️⃣ Who attends (BUYERS / ATTENDEES)

ELEX is positioned as a trade show for electrical professionals. That typically means the attendee population is heavily composed of people who either specify, install, maintain, or support electrical systems and electrical compliance activities—rather than general consumers.

Primary attendee groups (buyers and active buyers-in-practice):

• Professional electricians (self-employed and employed): show up to see equipment, learn new practices, and verify compliance-related updates.
• Electrical contractors and installation businesses: buyers who care about product availability, performance, and training readiness for their teams.
• Electrical compliance and regulatory-focused attendees: professionals motivated by “latest rules and regulations” updates and CPD value.
• Electrical wholesalers and distribution stakeholders (where applicable): likely to attend to understand demand signals and supplier priorities.
• Suppliers/manufacturers and their channel teams: typically represented through exhibits, demos, and seminar sessions (the site emphasizes “live demos” and “top brand products”).
• Training and education-adjacent roles: CPD aligned professionals may include training coordinators and knowledge-transfer roles, especially around compliance and best practice.

For attendee-list targeting, the strongest “buyer” profile is usually not a generic visitor—it’s the role that directly influences purchases for electrical installation work (tools, test instruments, consumables, fittings, cable management, safety gear, and compliant system components).

2️⃣ Where the show is happening + attendee geographic origin

The official site presents ELEX as a traveling/venue-select trade show with multiple UK locations. The listed venues indicate a coverage footprint across major regions.

Where it is happening (venues listed):

• West Midlands
• Sandown Park
• Ally Pally
• Bolton
• Exeter
• Harrogate

Geographic origin of attendees (reasoned from the venue strategy):

• Primary origin: UK-based attendees, with the majority coming from each host region and nearby counties.
• Secondary origin: attendees willing to travel for brand demos and CPD—especially when key dates align with seasonal work planning.
• National reach within the UK: the venue spread (West Midlands, Bolton, Exeter, Harrogate, plus widely known major venues) strongly suggests a UK-wide audience rather than a single-city event.

Important note: the official page content provided does not state explicit attendee origin statistics (e.g., percentage local/national). Where exact percentages are not published, we recommend collecting this using post-event reporting or exhibitor feedback rather than assuming.

3️⃣ Audience reach (Local / National / Global)

Based on the official site emphasis (“The UK’s dedicated trade show”) and multiple UK venues listed, the event’s audience reach is best categorized as:

• Reach type: National (UK-wide)
• Local effects: each venue creates a local/regional concentration around that host area.
• Global effects: the provided official content does not mention international attendance, so we treat international/global reach as unconfirmed until official reporting is available.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-side examples typically relevant to an electrical trade show: manufacturers, electrical brands, distribution-related businesses, and firms with training/compliance or installation-support relevance. These are examples of strong buyer targets to validate and refine using each client’s ideal customer profile.

Key buyer-fit logic (what we’re targeting):

• Companies that sell electrical products and have an installation ecosystem (contractors, distributors, and service professionals).
• Organizations that invest in professional education, CPD-related messaging, product compliance, and training programs.
• Brands with field sales / specification influence who benefit from electrician-heavy events.

If we receive your client website, we will narrow this list to the best-matching buyer segment(s) using your product categories (e.g., test & measurement, safety, wiring devices, EV charging readiness, wiring accessories, consumer units, cable management, smart electrical, etc.).

5️⃣ Job profiles, industries & event type

Event type

• Trade show / industry exhibition focused on electrical professionals
• Education component: CPD accredited seminars
• Product component: top brand products + live demos
• Compliance component: rules and regulations updates

Best job profiles to target (role-based buyer intent)

• Field Sales / Area Sales Manager (Electrical / Low Voltage): drives distribution and installs through contractors and decision-makers.
• Channel / Partnerships Manager (Distribution): influences who gets stocked and how product is promoted.
• Technical Sales Engineer / Specification Engineer: supports product selection and compliance-ready design recommendations.
• Product Manager / Product Marketing Manager (Electrical): ensures the brand is placed correctly and supported in the field.
• Training / Technical Training Manager: aligns with CPD messaging and practical, installer-focused education.
• Commercial Manager (B2B electrical distribution or manufacturing): makes commercial decisions around campaigns and channel focus.
• Compliance / Standards Manager: ties directly to “latest rules and regulations.”
• Category Manager (Electrical products): selects product ranges and distributor priorities.
• Procurement Lead / Purchasing Manager (if applicable to your product category): could be relevant for contractor-led organizations (less common to source everything in one event, but they attend for vendor discovery).
• Operations / Managing Director (Electrical contracting businesses): often influences vendor and training priorities for their workforce.

Industries & product ecosystems this event tends to attract

Using the provided industry list style, ELEX aligns most strongly to a subset of categories:

• Electrical/Electronic Manufacturing (brands and component manufacturers)
• Building Materials (when electrical accessories are stocked alongside building product ecosystems)
• Construction (because contractors and installation work are construction-adjacent)
• Utilities (where electrical infrastructure and energy-related systems overlap, though this must be validated)
• Industrial Automation (if the show includes electrical controls, systems, or industrial electrical components—validate via exhibitor list)
• Facilities Services (in cases where maintenance professionals overlap with electrician work)
• Professional Training & Coaching (due to CPD seminars and training emphasis)
• Security & Investigations (only if event content includes electrical security infrastructure components—validate via seminars/exhibitor zones)

6️⃣ Estimated attendance (expected total footfall)

The official website content provided lists dates, venues, and visitor benefits, but it does not provide an explicit attendance number.

Estimated attendance: Not available in the provided official text (left unfilled).

If we get either (a) exhibitor kit / organizer media pack, (b) post-event report, or (c) an official statement of attendance, we can populate a footfall estimate per venue and per date.

7️⃣ Key focus areas & buyer engagement

From the official site, the “why visit” motivations and engagement themes are clear:

• Live demos: buyers engage with hands-on product demonstrations—ideal for capturing high intent leads.
• Top brand products: the show is positioned to attract decision-influencers who compare brands and want to confirm compatibility and performance.
• Rules and regulations updates: a compliance-driven agenda increases the likelihood that attendees will seek reputable suppliers and technically supported products.
• Free CPD accredited seminars: learning sessions create repeat attendance behavior and a high credibility audience.
• Free entry and parking: lowers friction for professional attendance (especially for contractors who must manage time away from work).
• Professional identity and relevance: the event includes electrical-pro ecosystem touchpoints (e.g., electrician/installer t-shirt messaging on the official site), which suggests a tightly aligned audience.

Buyer engagement angles we would recommend (for positioning your outreach):

• Technical credibility: emphasize that the audience is CPD-aligned and rules-focused.
• Product education value: position your brand as “demo + compliance support” rather than “generic promotion.”
• Channel activation: encourage engagement with suppliers/distributors who want to increase local installer awareness.

8️⃣ Client-product fit note + “Best buyers” selection (we need your client website)

We can tailor the “best buyers” list precisely, but we need to review your client website to understand what they sell and which buyer segment is the best match. Please share your client website URL, and we will return:

• Recommended Best Title to Target (based on product type and buyer journey)
• Recommended Apollo-style industries to filter by (from your provided list)
• Recommended buyer company list priority (top 5–10 highest fit)
• Event-specific positioning logic: which part of the show agenda aligns best with your client’s offerings

For now (until we receive the website), here is the preliminary “best buyer fit” framework we will apply:

• If your client sells electrical accessories / wiring devices / installation components → target category, product marketing, and technical sales roles in electrical product brands/distributors.
• If your client sells test, measurement, inspection, or compliance equipment → target technical sales engineers, compliance/standards roles, and training managers.
• If your client sells safety-related electrical products → target compliance and field training roles, plus regional sales managers.
• If your client sells CPD/training content or electrical education programs → target training managers, professional development leads, and education/coaching roles.
• If your client sells EV charging or electrification components (if applicable) → target technical partnerships, product managers, and specification teams in electrical brands/distribution.

Next step we need from you: please paste your client website (one URL is enough). After reviewing, we will refine the buyer companies and titles to the best-fit shortlist.

9️⃣ Industry suggestion (from your provided Apollo industry list)

Based on ELEX’s electrician-focused positioning, we suggest prioritizing these industries first when building target filters (and then narrowing with job function):

1. Electrical/Electronic Manufacturing
2. Construction
3. Building Materials
4. Professional Training & Coaching (CPD/seminars alignment)
5. Utilities (only if your client’s product intersects grid/infrastructure or electrical maintenance)
6. Industrial Automation (if electrical controls/systems are part of your client’s catalog)
7. Facilities Services (if your client sells equipment installed/maintained by facilities teams)

Sample buyer list (15–20) — Priority / Company / Website / Best Title to Target / Why This is a Good Buyer Fit

These are example buyer-only targets relevant to the electrical professional ecosystem. After you share your client website, we will reorder priorities and adjust titles to align exactly with your product category.

Summary (quick take)

• ELEX is a UK-dedicated electrical professionals trade show with live demos, CPD accredited seminars, and rules/regulations focus.
• Dates (officially listed): 22–23 Oct 2026, 18–19 Nov 2026, 4–5 Feb 2027, 4–5 Mar 2027, 22–23 Apr 2027, 20–21 May 2027.
• Venues listed (officially): West Midlands, Sandown Park, Ally Pally, Bolton, Exeter, Harrogate.
• Reach: best categorized as national within the UK due to multi-venue presence.
• Attendance/footfall: not provided in the text supplied, so we leave it unfilled until we receive official attendance reporting.
• To finalize best buyers and title targeting: please share your client website, and we will reorder and refine the buyer list to match your exact product category.