Eletrolar Show 2026
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Eletrolar Show 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
About this event
Eletrolar Show 2026
Event type: Consumer electronics, home appliances, technology retail, smart devices, sourcing, distribution, and channel sales
Likely location: São Paulo, Brazil
Audience reach: Primarily national with strong Latin American and global supplier participation
Eletrolar Show is one of the most commercially important business events in Latin America for consumer electronics, home appliances, smart devices, retail buying, import/export, and technology distribution. For attendee-list research, this is not just a “trade show crowd” event. It is a high-value buyer ecosystem where purchasing managers, retail directors, importers, distributors, category managers, commercial directors, product managers, and sourcing teams come to evaluate products, negotiate deals, compare suppliers, and identify new brands for the market.
The event is especially useful for companies selling electronics, appliances, gadgets, accessories, smart home products, AV equipment, retail services, logistics solutions, packaging, payment systems, and B2B technology tools. Because the show attracts both local Brazilian buyers and international manufacturers, it has strong value for list-building across multiple commercial segments.
1️⃣ Who attends: Buyers / Attendees
Eletrolar Show is a buyer-driven trade event with a strong commercial focus. The most valuable attendees are the people who influence product selection, sourcing, distribution, merchandising, and retail placement. These are not casual visitors; many are active buying decision-makers or channel partners looking for suppliers.
Main attendee groups include:
- Retail buyers from electronics and appliance chains
- Importers and distributors of consumer goods and technology products
- Category managers and merchandisers
- Commercial directors and purchasing managers
- Product sourcing and supply chain professionals
- Marketplace sellers and omnichannel retail operators
- Brand owners and regional sales directors
- Wholesale buyers and channel managers
- Technology integrators and smart home solution providers
- Packaging, logistics, and retail support service providers
The buyer quality is strong because many attendees attend with a clear commercial objective: discovering new products, meeting suppliers, comparing margins, assessing product launch opportunities, and building distribution relationships. This makes the event especially suitable for attendee-list sales if the target product aligns with retail, electronics, appliances, or consumer technology.
2️⃣ Where the show is happening + attendee geographic origin
Show location: São Paulo, Brazil.
São Paulo is the commercial hub of Brazil and one of the largest business centers in Latin America. Hosting the event here gives it strong access to national retail chains, importers, distributors, and consumer technology companies.
Attendee geographic origin: The event is primarily Brazilian, but it also attracts a meaningful mix of international exhibitors, distributors, and suppliers from Latin America, Asia, Europe, and North America. The strongest concentration is from Brazil itself, especially São Paulo and other major commercial regions such as Rio de Janeiro, Minas Gerais, Paraná, Santa Catarina, and Rio Grande do Sul.
Because many buyers travel from across Brazil to source products and meet vendors, this is a strong national event with regional international influence. It is particularly important for companies looking to reach the Brazilian retail and distribution ecosystem.
3️⃣ Audience reach
Reach type: National with global supplier participation
Eletrolar Show is strongest as a Brazilian national buying event, but its commercial relevance extends beyond Brazil because of the large number of international manufacturers and suppliers that exhibit or attend. This gives the show a global sourcing and product-discovery angle, even though the buyer base is predominantly national.
For attendee-list purposes, the best interpretation is:
- Local: São Paulo metro region and surrounding business hubs
- National: Major buyers from across Brazil
- Global: International exhibitors, brand teams, and supplier networks
4️⃣ Sample buyer company names + websites
Below is a practical buyer sample list for this event. These are the types of companies that are highly relevant for attendee-list targeting because they buy, distribute, retail, manufacture, or influence product selection in the consumer electronics and appliance ecosystem.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Magazine Luiza | magazineluiza.com.br | Category Manager / Buyer / Commercial Director | One of Brazil’s largest retail buyers for electronics, appliances, and consumer technology. |
| 2 | Via | viavarejo.com.br | Purchasing Manager / Merchandising Manager / Product Manager | Major retail group with strong demand for consumer electronics and home appliances. |
| 3 | Carrefour Brasil | carrefour.com.br | Category Buyer / Commercial Manager | Large national retail footprint with high buying needs in electronics, appliances, and home goods. |
| 4 | Casas Bahia | casasbahia.com.br | Buying Director / Category Manager | Strong consumer appliance and electronics retailer with deep supplier engagement. |
| 5 | Ponto | pontofrio.com.br | Merchandising Director / Sourcing Manager | Retail channel focused on electronics, appliances, and high-volume consumer products. |
| 6 | Amazon Brasil | amazon.com.br | Vendor Manager / Category Manager / Marketplace Manager | Important channel buyer for consumer electronics, accessories, and home tech products. |
| 7 | Sony | sony.com.br | Commercial Manager / Channel Sales Manager | Relevant for AV, audio, display, entertainment electronics, and retail channel expansion. |
| 8 | Samsung | samsung.com/br | Product Manager / Retail Partnerships Manager | Major electronics brand with strong retail, mobile, home appliance, and display presence. |
| 9 | LG Electronics | lg.com/br | Sales Director / Channel Marketing Manager | Strong fit for home appliances, displays, smart devices, and retail product launches. |
| 10 | Philips | philips.com.br | Category Manager / Business Development Manager | Relevant for lighting, health tech, consumer devices, and retail distribution. |
| 11 | Electrolux | electrolux.com.br | Buying Manager / Retail Account Manager | Major home appliance brand with strong interest in retail and distributor relationships. |
| 12 | Britânia | britania.com.br | Sales Manager / Product Category Manager | Brazilian consumer appliance brand with strong fit for trade show sourcing and channel growth. |
| 13 | Multilaser | multilaser.com.br | Commercial Director / Product Marketing Manager | Known for consumer electronics and accessories; relevant for product discovery and partnerships. |
| 14 | Positivo Tecnologia | positivo.com.br | Channel Sales Manager / Portfolio Manager | Strong in technology, computing, and consumer electronics; a relevant show participant and buyer. |
| 15 | Lenovo | lenovo.com/br | Retail Channel Manager / Product Marketing Lead | Relevant for PCs, tablets, accessories, and enterprise consumer crossover products. |
| 16 | Intelbras | intelbras.com | Business Development Manager / Channel Manager | Strong fit for electronics, security, telecom, and connected devices in the Brazilian market. |
| 17 | Elgin | elgin.com.br | Purchasing Manager / Product Manager | Consumer electronics and equipment company with strong distribution and trade exposure. |
| 18 | Grupo Pão de Açúcar | gpa.com.br | Category Buyer / Commercial Category Lead | Large retail buyer with assortment needs in appliances, electronics, and consumer goods. |
Best initial buyer accounts to prioritize: Magazine Luiza, Via, Carrefour Brasil, Casas Bahia, Samsung, LG Electronics, Electrolux, and Amazon Brasil. These names are strong because they combine scale, buyer intent, retail relevance, and repeat procurement potential.
5️⃣ Job profiles, industries & event type
This event is highly relevant to commercial and procurement-focused decision-makers. The best job titles are those responsible for sourcing, assortment, product selection, retail partnerships, and market expansion.
Best job profiles to target:
- Purchasing Manager
- Category Manager
- Buyer / Senior Buyer
- Commercial Director
- Retail Director
- Merchandising Manager
- Product Manager
- Business Development Manager
- Channel Sales Manager
- Import Manager
- Distribution Manager
- Supply Chain Manager
- Vendor Manager
- Brand Manager
- Head of E-commerce / Marketplace Manager
- Operations Director for Retail
Most relevant industries from your industry list:
- Consumer Electronics
- Consumer Goods
- Retail
- Wholesale
- Import & Export
- Logistics & Supply Chain
- Computer Hardware
- Computer Software
- Information Technology & Services
- Electrical/Electronic Manufacturing
- Telecommunications
- Internet
- Packaging & Containers
- Transportation/Trucking/Railroad
- Warehousing
- Management Consulting
- Marketing & Advertising
Event type: Trade show, sourcing exhibition, retail buying event, consumer electronics showcase, distribution and channel sales forum.
6️⃣ Estimated attendance / expected footfall
The expected attendance for Eletrolar Show is generally considered strong, especially because it serves a clear business purpose and attracts both Brazilian buyers and international suppliers. Exact attendance varies by year, hall structure, and concurrent events, but a realistic estimate is:
Estimated total footfall: 20,000 to 40,000+ attendees
The event is usually dense with commercial visitors, and the quality of the audience often matters more than raw numbers. Even if some participants are exhibitors, suppliers, or media, the commercial decision-maker concentration tends to be solid for attendee-list marketing.
For list sales, the best value comes from filtering:
- Buyers and procurement teams
- Retail category managers
- Importers and distributors
- Commercial directors and channel heads
- Product and portfolio managers
7️⃣ Key focus areas & buyer engagement
The event is centered around product discovery, trade relationships, and commercial growth. Buyers attend to see what is new, what can be sold faster, what margins are attractive, and which suppliers can support long-term distribution.
Key focus areas:
- Consumer electronics and smart devices
- Home appliances and kitchen products
- TVs, audio, displays, and entertainment tech
- Mobile accessories and connected gadgets
- Smart home and IoT products
- Retail channel expansion and brand distribution
- Import/export sourcing
- Wholesale and reseller partnerships
- Packaging, logistics, and supply chain support
- E-commerce and marketplace expansion
Buyer engagement angle: The most effective messaging is commercial and practical. Emphasize product sourcing, retail demand, distributor relationships, and market-entry opportunities. Buyers at this event respond well to clear category relevance, pricing advantage, exclusivity, distribution support, and sell-through potential.
Good outreach framing would be: “Reach retail buyers, category managers, importers, distributors, and commercial decision-makers attending Eletrolar Show 2026 who are actively looking for new products, suppliers, and channel opportunities.”
8️⃣ Client-product fit note
I can refine the best buyer list much more accurately if you share your client website. That is important because the ideal audience changes depending on what the client sells.
For example:
- If the client sells consumer electronics, focus on retail buyers, distributors, and category managers.
- If the client sells home appliances, focus on appliance retail chains, importers, and merchandising heads.
- If the client sells software or SaaS, focus on retail operations, marketplace teams, and supply chain decision-makers.
- If the client sells packaging, logistics, or warehousing solutions, focus on import/export, wholesale, and distribution companies.
- If the client sells smart home or security products, focus on electronics brands, telecom channel teams, and home tech distributors.
Please send the client website, and I can tailor the buyer list by product fit, buying intent, and target industry.
9️⃣ Suggested industry filters
Based on your industry list, the best matching industries for Eletrolar Show 2026 are:
- Consumer Electronics
- Retail
- Wholesale
- Import & Export
- Logistics & Supply Chain
- Computer Hardware
- Computer Software
- Information Technology & Services
- Electrical/Electronic Manufacturing
- Telecommunications
- Internet
- Packaging & Containers
- Warehousing
- Transportation/Trucking/Railroad
- Consumer Goods
- Marketing & Advertising
Final recommendation
Eletrolar Show 2026 is a strong event for attendee-list sales if your client sells into retail, consumer electronics, home appliances, distribution, logistics, or connected technology categories. It has a commercial buyer audience, good geographic scale, and clear sourcing intent.
Best buyer categories to collect: retail buyers, category managers, procurement teams, importers, distributors, commercial directors, product managers, and channel sales leaders.
Quality rating for attendee-list B2B sales: 8.5/10
Strong national relevance, high commercial value, and excellent alignment with buying and sourcing behavior. The biggest improvement in targeting will come after reviewing the client website and matching the offer to the right product categories, buyer personas, and company types.
Data sheet
| Event Name | Eletrolar Show 2026 |
| Event Date | 22 June 2026 – 25 June 2026 |
| Event Status | Ongoing |
| Venue | Distrito Anhembi |
| City | São Paulo |
| State / Region | São Paulo |
| Country | Brazil |
| Organizer | Grupo Eletrolar / Eletrolar Group (official event branding should be confirmed on the current edition website) |
| Official Event Website | eletrolarshow.com.br |
| Event Type | B2B trade show and commercial sourcing event for consumer electronics, home appliances, technology retail, smart devices, distribution, and channel sales |
| Primary Category | Electric & Electronics |
| Secondary Applicable Categories | Home & Office; IT & Technology; Logistics & Transportation |
| Audience Reach | Primarily National, with strong Latin American and international supplier participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed event dates and venue; attendance metrics not publicly confirmed at time of research |
| Main Purpose of Event | Commercial product discovery, supplier meetings, retail buying, channel development, brand launches, sourcing, import/export discussions, and distribution partnerships across electronics and appliance categories |
Eletrolar Show is a business-focused trade event in Brazil centered on consumer electronics, home appliances, connected devices, smart home solutions, accessories, and retail-channel commercialization. Its positioning is commercially oriented rather than purely promotional, making it relevant for organizations involved in product selection, sourcing, category management, distribution, and market-entry partnerships.
The event matters because São Paulo serves as Brazil’s largest commercial hub for retail, import/export activity, distribution networks, and brand expansion. For lead generation and attendee profiling, the strongest value comes from identifying retail buyers, distributors, importers, e-commerce operators, commercial directors, sourcing teams, and channel partners that evaluate products, negotiate supply terms, compare brands, and build Latin American market access relationships.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers and category managers | Electronics chains, appliance retailers, department stores, hypermarkets, specialist online retailers | Approve assortments, evaluate brands, compare price points, negotiate listings and margin structures | Core audience for new product placement, private label opportunities, and category expansion |
| Procurement and strategic sourcing teams | Retail groups, distributors, importers, marketplaces, regional chains | Source suppliers, compare commercial terms, assess manufacturing and logistics capacity | High-value for OEM, ODM, accessories, components, packaging, logistics, and service vendors |
| Distributors and channel partners | National and regional wholesale distributors, value-added resellers, import distributors | Select lines for channel resale, evaluate exclusivity and territory agreements | Important for rapid market entry and nationwide distribution scale |
| Importers and export-focused trading companies | Trading firms, import specialists, regional sourcing offices, cross-border distributors | Evaluate overseas sourcing, regulatory viability, landed cost, and SKU adaptation | Relevant for manufacturers seeking Latin American expansion partners |
| Commercial directors and sales leadership | Retailers, distributors, marketplaces, brand owners, channel operators | Approve strategic partnerships, launch programs, pricing frameworks, and promotional plans | Strong decision-maker access for channel sales and partnership development |
| Product managers and merchandising leaders | Brand owners, retailers, e-commerce operators, consumer electronics distributors | Assess product fit, packaging, feature mix, warranty propositions, and launch readiness | Critical for product positioning, packaging optimization, and assortment planning |
| Marketplace and e-commerce buying teams | Online retailers, marketplaces, omnichannel chains, D2C platform operators | Evaluate online sales potential, content readiness, fulfillment, and seller onboarding | Relevant for digital shelf expansion, reseller onboarding, and fulfillment solutions |
| Operations and supply chain leaders | Retail groups, importers, logistics operators, distributors, fulfillment providers | Review delivery models, warehousing, after-sales support, reverse logistics, and service levels | High relevance for 3PLs, packaging suppliers, service networks, and warranty providers |
| Technology and smart-device decision-makers | Connected device brands, telecom retail channels, smart home integrators, consumer tech groups | Assess compatibility, product ecosystems, app integration, and go-to-market potential | Useful for IoT, smart home, AV, accessory, and software-linked product suppliers |
| Industry media and trade ecosystem influencers | Trade publications, sector analysts, channel media, industry associations | Influence market visibility, launch coverage, and retail awareness | Useful secondary audience for brand positioning and launch amplification |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: São Paulo | High local participation from headquarters-based retail, distribution, import, and technology businesses | Very High | São Paulo is Brazil’s main commercial center for electronics retail and wholesale relationships |
| Host state: São Paulo | Regional attendance from surrounding industrial, logistics, and retail corridors | High | Strong relevance for warehousing, import operations, distribution, and omnichannel retail |
| Nearby business hubs | Campinas, Barueri, Guarulhos, ABC Paulista, Santos logistics corridor | Medium to High | Relevant for importers, logistics operators, fulfillment providers, and regional distribution centers |
| National reach: Brazil | Retail groups, regional chains, resellers, distributors, and importers from multiple states | High | Likely strongest pull from Southeast, South, and major metropolitan retail markets |
| Latin American reach | Distributors, sourcing partners, trading companies, and international brand representatives | Medium | Commercial relevance is stronger on supplier participation and channel development than on mass public attendance |
| International reach | Global manufacturers, exporters, brand owners, and sourcing intermediaries | Medium | Especially relevant for Asian and global suppliers targeting Brazil and wider Latin America |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is centered on the Brazilian buying ecosystem, especially retail, distribution, import, and channel decision-makers |
| International | Secondary characteristic | International supplier participation appears commercially relevant, but the strongest buyer concentration is still Brazil-led |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Magazine Luiza | Retailer / Omnichannel electronics and appliances buyer | Major Brazilian buyer of electronics, appliances, accessories, and connected home products | magazineluiza.com.br | Category Manager, Commercial Director, Sourcing Manager, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Casas Bahia | Retailer | Large appliance and consumer electronics retailer with significant purchasing influence in Brazil | casasbahia.com.br | Head of Buying, Category Director, Merchandising Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Ponto | Retailer | Relevant electronics and appliance retail channel for product launches and assortment expansion | ponto.com.br | Buyer, Product Manager, Commercial Manager, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| Fast Shop | Specialist retailer | Strong fit for premium electronics, smart devices, home appliances, and launch-oriented product categories | fastshop.com.br | Category Manager, Commercial Director, Product Director | Strong Market Fit, Attendance Not Confirmed |
| Mercado Livre | Marketplace / E-commerce operator | Relevant for seller onboarding, official store partnerships, fulfillment, and high-volume electronics sales | mercadolivre.com.br | Marketplace Category Manager, Partnerships Director, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| Amazon Brasil | Marketplace / Retail platform | Important channel for consumer electronics assortment, brand storefronts, and third-party seller growth | amazon.com.br | Vendor Manager, Category Leader, Retail Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Carrefour Brasil | Hypermarket / Retail group | Relevant for mass-market electronics, appliances, accessories, and promotional retail buying | carrefour.com.br | Category Manager, Buyer, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Grupo Mateus | Retail group | Relevant regional buying organization for appliances and consumer goods expansion in Brazil | grupomateus.com.br | Buyer, Category Manager, Merchandise Director | Strong Market Fit, Attendance Not Confirmed |
| Lojas Cem | Appliance and furniture retailer | Relevant for home appliance purchasing and durable goods channel expansion | lojascem.com.br | Category Buyer, Procurement Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Havan | Retailer | Broad retail assortment with relevant electronics and appliance buying teams | havan.com.br | Category Manager, Buyer, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Via Varejo corporate ecosystem | Retail buying group | Important buyer-side structure for electronics and household durable goods | viavarejo.com.br | Commercial Director, Strategic Sourcing Manager, Buying Director | Strong Market Fit, Attendance Not Confirmed |
| B2W / Americanas marketplace ecosystem | Marketplace / Retail platform | Historically relevant for electronics sellers, assortment partnerships, and e-commerce demand | americanas.com.br | Marketplace Manager, Category Lead, Commercial Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Category Manager | Merchandising / Buying | Manager / Director | Directly influences assortment, listings, brand mix, and pricing strategy |
| 2 | Buying Manager / Buyer | Procurement / Commercial | Manager / Individual Contributor | Owns SKU evaluation, price negotiation, and supplier discussions |
| 3 | Director of Procurement | Procurement | Director | Approves strategic supplier selection and sourcing frameworks |
| 4 | Strategic Sourcing Manager | Sourcing / Supply Chain | Manager | Critical for manufacturer selection, import sourcing, and cost optimization |
| 5 | Commercial Director | Commercial / Sales | Director / VP | Owns supplier relationships, margin models, and partnership approvals |
| 6 | Merchandising Director | Merchandising | Director | Shapes in-store and digital product strategy across categories |
| 7 | Product Manager | Product / Commercial | Manager | Evaluates features, packaging, positioning, and launch timing |
| 8 | Supply Chain Director | Supply Chain / Operations | Director | Relevant for import flow, fulfillment, reverse logistics, and service coverage |
| 9 | E-commerce Director | Digital Commerce | Director / Head | Important for online channel expansion, marketplace onboarding, and digital assortment strategy |
| 10 | Partnerships Director / Channel Sales Director | Partnerships / Channel | Director / VP | Key for distributor relationships, reseller growth, and market-entry agreements |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Most direct match for store-based and omnichannel buyers | Assortment placement, supplier outreach, channel sales |
| 2 | Consumer Electronics | Core product category of the event | Buyer discovery, brand partnerships, new product launches |
| 3 | Electrical/Electronic Manufacturing | Relevant for brand owners, OEMs, and component-driven suppliers | Channel expansion and distributor recruitment |
| 4 | Wholesale | Strong fit for distributors and regional resellers | Wholesale buying, territorial resale agreements |
| 5 | Import & Export | Relevant for international sourcing and Brazil market entry | Trading partners, landed-cost sourcing, cross-border channel development |
| 6 | Logistics & Supply Chain | Important for fulfillment, warehousing, and import operations | Distribution support, last-mile and reverse logistics solutions |
| 7 | Consumer Goods | Useful for adjacent device, accessory, and household durable goods categories | Retail category expansion and merchandising discussions |
| 8 | Information Technology & Services | Relevant for connected solutions, retail tech, device ecosystem support, and software-linked products | Retail systems, smart-device integration, channel enablement |
| 9 | Warehousing | Important for importers and national distribution of electronics | Storage, inventory management, fulfillment support |
| 10 | Telecommunications | Useful where smart devices, accessories, and connectivity-linked products overlap with retail channels | Smart device distribution and accessory sales |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not Confirmed | Official current-year public materials reviewed | No reliable public figure used in this report |
| Exhibitor count | Not publicly confirmed in reviewed materials | Not Confirmed | Official website review | May be available through exhibitor prospectus or event media kit if requested directly from organizer |
| Buyer count | Not publicly confirmed | Not Confirmed | No official buyer list publicly located | Buyer quality appears commercially strong based on event positioning, but no verified count used |
| Speaker count | Not publicly confirmed | Not Confirmed | Agenda detail not fully public in reviewed materials | Conference activity may exist, but trade-commercial value is the stronger lead-gen angle |
| Sponsor count | Not publicly confirmed | Not Confirmed | Public sponsor totals not verified | Could be extracted from official sales brochure or floor plan if available |
| Historical attendance | Historical scale indicated, exact verified figure not used | Historical / prior-year evidence | Event’s long-standing market position in Brazil and Latin America | Prior-year participation evidence. Not a confirmed attendee list for the current edition. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Consumer electronics sourcing | New SKUs, differentiated features, margin potential, reliable supply | Product demos, distributor meetings, range reviews | Devices, accessories, wearables, AV, gaming, mobile accessories |
| Home appliances | Product performance, pricing tiers, after-sales support, logistics readiness | Retail line reviews and commercial negotiations | Large and small appliances, warranty support, packaging optimization |
| Smart home and connected devices | Interoperability, user demand, ecosystem compatibility | Retail channel education and launch partnerships | IoT products, app-enabled devices, smart home bundles |
| Retail technology and digital commerce | Improved online conversion, seller enablement, omnichannel execution | Marketplace and e-commerce partnerships | PIM, channel software, payment tools, content syndication, retail analytics |
| Distribution and channel sales | Territory coverage, reseller reach, sales velocity | Partner recruitment and reseller agreements | Wholesale programs, distributor models, regional exclusivity offers |
| Import/export and cross-border sourcing | Landed cost, customs viability, supply continuity | Manufacturer-distributor sourcing meetings | Trading support, compliance services, freight and customs solutions |
| Logistics and fulfillment | Storage, transport speed, service levels, reverse logistics | Operational partnership meetings | 3PL services, warehousing, packaging, last-mile delivery |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is strongly aligned to commercial buying, sourcing, and retail/distribution decision-making |
| Decision-maker availability | High | Commercial directors, buyers, category managers, and sourcing leaders are likely core attendee types |
| Data collection potential | Medium | High-value event for manual research and prospecting, but public attendee transparency appears limited |
| Apollo targeting potential | Very High | Buyer-side companies can be segmented effectively by retail, distribution, import/export, and consumer electronics industries |
| Geographic targeting potential | High | Brazil-first targeting is highly practical, with São Paulo as the priority concentration zone |
| Best outreach approach | High | Use category-specific, margin-focused, launch-ready, and distribution-ready messaging rather than general branding outreach |
| Overall lead quality | High | Strong B2B fit for attendee-list building, buyer profiling, and channel prospecting despite limited public attendee transparency |
| Best use case | High | Retail buyer targeting, distributor recruitment, importer outreach, marketplace partnerships, and Latin America channel mapping |
| Limitations / risks | Medium | Publicly confirmed attendee and attendance numbers are limited; outreach plans should combine event intelligence with broader market-fit targeting |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Consumer Electronics; Electrical/Electronic Manufacturing; Wholesale; Import & Export; Logistics & Supply Chain; Consumer Goods; Information Technology & Services; Warehousing; Telecommunications | Capture buyer-side retail, channel, sourcing, and distribution organizations relevant to the event |
| Departments | Procurement; Purchasing; Merchandising; Operations; Supply Chain; Business Development; Partnerships; E-commerce; Product Management; Sales | Focus on functions with authority over supplier selection and commercial partnerships |
| Seniority | Manager; Director; VP; Head; C-Level | Prioritize real buying authority and strategic decision-makers |
| Job titles | Category Manager, Buyer, Buying Manager, Procurement Manager, Strategic Sourcing Manager, Director of Procurement, Commercial Director, Merchandising Director, Product Manager, Supply Chain Director, E-commerce Director, Partnerships Director, Vendor Manager, Channel Sales Director | Most relevant roles for product evaluation, channel onboarding, and commercial negotiation |
| Geography | Brazil first; prioritize São Paulo state, then national retail and distribution hubs; secondary filters for Latin America where cross-border distribution is relevant | Align with the event’s core buyer geography and channel structure |
| Employee size | 51-200; 201-500; 501-1000; 1001-5000; 5001+ | Captures both regional distributors and major national retail groups |
| Keywords | consumer electronics, home appliances, smart home, connected devices, distribution, importadora, varejo, omnichannel, marketplace, sourcing, category management, reseller, wholesale | Improves fit for electronics and appliance buying ecosystems |
| Technologies | Use only if product-specific: marketplace stack, e-commerce tools, ERP, retail systems, logistics platforms | Helpful for software, infrastructure, and operational solution providers |
| Revenue range | Mid-market to enterprise, depending on product price point | Useful for prioritizing accounts with stronger purchasing power |
| Company type | Public and private companies; retailers, distributors, importers, marketplaces, regional chains | Keeps the search aligned to commercial buyer organizations rather than general visitors |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Eletrolar Show Official Website | Official event website | Event branding, commercial positioning, official event identity, and likely date/venue confirmations | High |
| Grupo Eletrolar | Organizer website | Organizer identity and market positioning of the Eletrolar ecosystem | High |
| Distrito Anhembi | Official venue website | Venue identity and location in São Paulo | High |
| São Paulo Tourism / City Event Context | Destination / city reference | City-level event context and business destination relevance | Medium |
| Public company websites listed in buyer sample table | Company website verification | Existence of relevant buyer-side retailers, marketplaces, and distribution-oriented commercial organizations | High for company existence; not evidence of event attendance |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Eletrolar Show 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.