ECommerce Expo
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About this event
ECommerce Expo (23–24 September 2026) — London
Event: ECommerce Expo
Dates: 23–24 September 2026
Venue: Excel London
City & Country: London, United Kingdom
ECommerce Expo is positioned as a focused destination for leaders and teams responsible for building, scaling, and optimising online commerce. Taking place on 23–24 September 2026 at Excel London, the event is designed to support both B2C and B2B organisations that sell online, offering practical strategy, market insight, and technology-led learning across the full eCommerce lifecycle.
The expo brings together an audience of senior eCommerce professionals alongside a large roster of solution providers and agencies. Attendees can expect a conference-driven experience with multiple theatre formats and structured learning content, as well as opportunities to meet technology partners and service providers that support customer experience, performance marketing, and the operational foundations that protect margin and growth.
On the exhibitor side, the show is built for providers offering tools and services that help online businesses improve conversions, personalise journeys, increase retention, and strengthen scalable operations. The event’s supporting narrative emphasises proven, practical strategies—helping businesses turn customer journeys into measurable performance outcomes.
What we see as the central event promise:
- Practical growth and optimisation: Attendees come to discover methods to improve online sales outcomes and make every interaction more valuable (clicks through to purchases).
- Customer experience and conversion: A strong focus on building seamless, personalised, high-converting customer journeys.
- Scalable operations: Content and discussions that connect growth goals with operational execution, including logistics and supply-related themes.
- Supplier connection: A marketplace-style environment intended to help organisations connect with solution providers and agencies aligned to their needs.
Audience scale and reach (as stated by the organisers):
- 10,000+ B2B and B2C senior eCommerce professionals
- 200+ world-leading solution providers and agencies
- 200+ hours of CPD-accredited content from leading speakers
- 10 dedicated eCommerce and MarTech conference theatres
The event is also described as being co-located with Technology for Marketing, which broadens the attendee ecosystem by aligning eCommerce with broader marketing technology, martech, and performance-driven marketing topics.
Who attends (high-level categories highlighted by the organisers):
- Senior eCommerce professionals within both B2C and B2B businesses
- Specialists and team members looking for technical, commercial, and operational guidance related to online selling
- Leaders seeking market insights, specialised content, and technology partnerships to improve results
What this means for buyer-relevant discovery: ECommerce Expo is structured to facilitate meetings between online commerce decision-makers and the companies that supply solutions across customer experience, operations and logistics, and related eCommerce enablement. It is oriented toward people actively responsible for how online businesses grow, how margin is protected, and how digital customer journeys are designed and improved.
Conference and speaker ecosystem: The show features knowledge-sharing from world-class experts from leading retailers and B2B businesses. It also includes multiple theatre sessions and content formats designed to support practical takeaways for eCommerce leadership teams.
Summary: ECommerce Expo (23–24 September 2026, Excel London) is a high-visibility, senior-led eCommerce and martech-focused event that combines education, multi-theatre conference programming, and an exhibition environment featuring solution providers and agencies serving online commerce organisations. The event’s emphasis on profitable growth, customer journeys, and scalable operations makes it relevant for businesses aiming to optimise performance across online sales channels.
Data sheet
| Field | Details |
|---|---|
| Event Name | ECommerce Expo |
| Event Date | 23–24 September 2026 |
| Event Status | Upcoming |
| Venue | Excel London |
| City | London |
| State / Region | Greater London |
| Country | United Kingdom |
| Organizer | Not clearly named in the provided official text; verified through the official event website |
| Official Event Website | ecommerceexpo.co.uk |
| Event Type | Trade show, conference, and solution-provider expo |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services, Logistics & Transportation, Retail, Marketing & Advertising |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 10,000+ (official website claim) |
| Attendance Data Reliability | Confirmed by organizer on official website; exact audited attendance not publicly confirmed |
| Main Purpose of Event | To connect eCommerce and MarTech professionals with solution providers, education, and networking focused on growth, operations, CX, and digital commerce performance |
ECommerce Expo is a large-scale UK event for B2B and B2C businesses that sell online, bringing together eCommerce leaders, digital marketers, technology vendors, agencies, and operations specialists. The official website positions the event as a practical destination for profitable growth, personalized customer journeys, scalable operations, and supplier insights.
The event matters because it sits at the intersection of commercial strategy, digital transformation, customer experience, and operational execution. For suppliers, it provides access to buyers responsible for online revenue, platform performance, automation, logistics, payments, analytics, and conversion improvement. It is also relevant for B2B attendee list building because the audience includes senior decision-makers and department leaders across eCommerce, marketing, technology, supply chain, and product functions.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| eCommerce leadership | Retailers, brands, marketplaces, D2C sellers | Owns channel growth, platform priorities, budget allocation | Primary audience for commerce platforms, services, CX, and growth tools |
| Digital marketing teams | Retail, consumer brands, B2B sellers, agencies | Influence acquisition, conversion, retention, paid media | Relevant for martech, personalization, analytics, CRO, and content suppliers |
| Procurement and sourcing teams | Retailers, brands, omnichannel operators | Selects vendors, negotiates contracts, manages spend | Important for software, agencies, logistics, packaging, and service providers |
| Operations and logistics leaders | Retailers, distributors, direct-to-consumer businesses | Influence fulfillment, delivery, stock availability, returns | Strong relevance for 3PLs, warehouse tech, shipping, and inventory tools |
| Technology leaders | Mid-market and enterprise commerce organizations | Owns platform, integrations, data, security, infrastructure | Key audience for commerce platforms, ERP, CDP, AI, and cybersecurity vendors |
| Merchandising and category teams | Retailers, marketplaces, brands | Influence assortment, pricing, promotions, product presentation | Relevant for product data, merchandising analytics, and content suppliers |
| Agency and consultancy buyers | Digital agencies, implementation partners, consultancies | Influence tools selection, implementation, and client recommendations | Useful for SaaS, MarTech, analytics, and managed service vendors |
| Founders and SMB owners | Fast-growing brands, D2C startups, niche sellers | Often final decision-maker for early-stage purchasing | Strong for affordable SaaS, agencies, fulfillment, and finance tools |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| London host city | Local and metro-area commerce, marketing, and tech professionals | Very High | Excel London is a major convention venue with strong draw for the capital’s digital economy |
| Greater London and Southeast England | Head office teams, brands, agencies, retailers, logistics partners | Very High | Largest concentration of UK headquarters and agency talent |
| Other UK business hubs | Manchester, Birmingham, Leeds, Bristol, Cambridge, Edinburgh | High | Regional eCommerce and retail ecosystems often attend major London shows |
| National UK reach | Brands, retailers, marketplaces, agencies, and vendors from across the UK | High | Primary commercial market for the event |
| International Europe | EU-based solution providers, brands, and platform partners | Medium | Likely cross-border attendance due to London’s commercial accessibility |
| Global commerce ecosystem | Multinational vendors, agencies, and enterprise brands | Medium | Official website positions the event as a destination for B2C and B2B businesses that operate and sell online |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event serves an international online commerce audience and includes solution providers, agencies, and senior professionals from multiple markets, while being anchored in London. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| IKEA | Retail / omnichannel operator | Speaker organization listed on official site; major online commerce and supply chain buyer | ikea.com | eCommerce Director, Supply Chain Director, Digital Product Manager | Confirmed Speaker Organization |
| Signet Trading Ltd | Retail / supply chain operator | Speaker organization listed on official site; relevant commerce and operations profile | signettrading.com | Supply Chain Manager, Operations Director, Head of eCommerce | Confirmed Speaker Organization |
| Holland & Barrett | Retail / health and wellness commerce | Speaker organization listed on official site; strong online retail decision-making relevance | hollandandbarrett.com | Product Manager, eCommerce Director, Digital Trading Manager | Confirmed Speaker Organization |
| Nextbase | Consumer brand / D2C operator | Speaker organization listed on official site; eCommerce and marketplace growth focus | nextbase.com | Global Head of D2C, eCommerce Manager, Marketplace Lead | Confirmed Speaker Organization |
| BSH Home Appliances | Consumer goods / retail channel operator | Speaker organization listed on official site; relevant for retail, marketplace, and digital commerce buying | bsh-group.com | Ecommerce Marketing Manager, Category Manager, Digital Commerce Lead | Confirmed Speaker Organization |
| Samsung Electronics UK | Consumer electronics / channel operator | Speaker organization listed on official site; channel, partner, and commerce relevance | samsung.com/uk | Channel Marketing Lead, eCommerce Director, Partnerships Director | Confirmed Speaker Organization |
| ActiveCampaign | Marketing technology vendor / solution provider | Speaker organization listed on official site; relevant platform buyer ecosystem and partner network | activecampaign.com | VP Marketing, Partnerships Director, Demand Gen Director | Confirmed Speaker Organization |
| Ribble Cycles | D2C retailer / manufacturer | Speaker organization listed on official site; relevant online retail and direct sales buyer profile | ribblecycles.co.uk | Head of Technology, eCommerce Manager, Operations Director | Confirmed Speaker Organization |
| Decima2 | Commerce consultancy / agency | Speaker organization listed on official site; likely influencer and buyer-advisor audience | decima2.com | CEO, Consulting Director, Commerce Strategy Lead | Confirmed Speaker Organization |
| Madame Coco | Retail / home goods operator | Speaker organization listed on official site; strong eCommerce operations relevance | madamecoco.com | eCommerce Web Manager, Operations Director, Digital Trading Lead | Confirmed Speaker Organization |
| Medik8 | Beauty / direct-to-consumer brand | Speaker organization listed on official site; strong online commerce, data, and growth relevance | medik8.com | Head of Data, eCommerce Manager, CRM Lead | Confirmed Speaker Organization |
| SOZO | Digital marketing / search specialist | Speaker organization listed on official site; relevant to ecommerce growth buyers | sozo.com | Head of Search Marketing, Digital Strategy Director, Performance Marketing Lead | Confirmed Speaker Organization |
| Fusion Unlimited | Agency / growth services | Speaker organization listed on official site; likely solution influencer and commercial buyer-advisor | fusionunlimited.com | Growth Director, Client Services Director, Strategy Director | Confirmed Speaker Organization |
| Objkts Jewel | Retail / fashion commerce | Speaker organization listed on official site; relevant online retail buyer profile | objktsjewel.com | Marketing and eCommerce Director, Founder, Head of Digital | Confirmed Speaker Organization |
| Retail and B2B online merchants | Buyers / attendees | Official site states the event is for every B2C and B2B business that operates and sells online | varies by company | eCommerce Director, Digital Trading Manager, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | eCommerce Director / Head of eCommerce | Commercial | Director / VP | Primary buyer for platforms, agencies, CRO, analytics, and growth services |
| 2 | Chief Marketing Officer / Marketing Director | Marketing | C-level / Director | Owns acquisition, lifecycle, retention, and marketing technology budgets |
| 3 | Chief Technology Officer / IT Director | Technology | C-level / Director | Decision-maker for platform architecture, integrations, security, and data infrastructure |
| 4 | Operations Director / Supply Chain Director | Operations / Supply Chain | Director / VP | Influences fulfillment, inventory, returns, and logistics tech spend |
| 5 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Evaluates vendors, negotiates pricing, and supports software/service procurement |
| 6 | Category Manager / Merchandising Director | Merchandising / Trading | Manager / Director | Key for assortment, pricing, marketplace performance, and product presentation |
| 7 | CRM Lead / Lifecycle Marketing Manager | Marketing | Manager / Senior Manager | Buys automation, personalization, email, and retention technologies |
| 8 | Head of Data / Analytics Director | Data / BI | Manager / Director | Important for reporting, attribution, forecasting, and commerce intelligence tools |
| 9 | Partnerships Director / Channel Marketing Lead | Partnerships / Channel | Director / Manager | Relevant for solution alliances, agencies, marketplaces, and referral ecosystems |
| 10 | Founder / Managing Director / CEO | Executive | Owner / C-level | Common decision-maker in SMB and scale-up commerce businesses |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core audience for online commerce, trading, merchandising, and omnichannel growth | Retail eCommerce leaders, category managers, digital trading teams |
| 2 | Consumer Goods | Brands selling direct online and via marketplaces often attend for growth and channel optimization | D2C, marketplace, and digital commerce teams |
| 3 | Internet | Relevant for platforms, digital products, marketplaces, and online growth businesses | Digital commerce platforms and marketplace operators |
| 4 | Information Technology & Services | Commerce stacks require integration, automation, analytics, and managed services | SaaS, systems integrators, and service providers |
| 5 | Marketing & Advertising | Agencies and performance marketing teams are central to visitor mix | Performance marketing, CRO, and creative agencies |
| 6 | Logistics & Supply Chain | Operations and delivery are explicit event themes | Fulfillment, shipping, returns, and inventory solutions |
| 7 | Business Supplies & Equipment | Many suppliers target operational buying needs around packaging, hardware, and services | Operational and workplace procurement teams |
| 8 | Consumer Services | Service-led businesses selling online benefit from commerce optimization | Booking, subscription, and online service operators |
| 9 | Computer Software | Relevant for commerce platforms, MarTech, ERP, analytics, and AI vendors | Software buyers and implementation leads |
| 10 | Wholesale | B2B online sellers and distributors are explicitly included in the event positioning | B2B commerce, distributor, and channel sales teams |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 10,000+ | Confirmed by organizer | Official event website | Publicly stated on the event homepage |
| Exhibitor / solution-provider count | 200+ | Confirmed by organizer | Official event website | Described as “world-leading solution providers and agencies” |
| Content / speaker sessions | 200+ hours | Confirmed by organizer | Official event website | CPD-accredited content across 10 theatres |
| Conference theatres | 10 | Confirmed by organizer | Official event website | Indicates broad topic coverage and multiple buyer pathways |
| Buyer count | Not publicly confirmed | Not publicly confirmed | Organizer does not publish a buyer audit in the provided source text | Attendance figure not publicly confirmed by the organizer. |
| Historical attendance | Not relied upon here | Historical / prior-year evidence | Current official website claims only used for verification | Prior-year participation evidence not required for core event positioning |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Commerce platforms | Scalability, uptime, integration, and conversion performance | Product demos, technical workshops, roadmap discussions | eCommerce platforms, middleware, CMS, ERP connectors |
| Customer experience | Personalized journeys and higher conversion | CX case studies and ROI messaging | Personalization, CRO, UX, journey analytics |
| Operations and logistics | Faster fulfillment, lower cost to serve, fewer returns | Operational ROI and efficiency positioning | 3PL, WMS, shipping, reverse logistics, inventory tools |
| MarTech and automation | Lead nurture, retention, lifecycle orchestration | Workflow and use-case demos for marketers | CRM, marketing automation, CDP, email/SMS |
| Data and analytics | Attribution, reporting, forecasting, customer intelligence | Measurement and governance conversations | BI, analytics, warehouse, data activation tools |
| AI and search innovation | Smarter discovery, optimization, and content production | Thought leadership and practical use cases | AI tools, search optimization, content intelligence |
| Payments and fraud | Conversion, approval rates, and risk control | Operational and revenue-protection discussion | Payments, fraud detection, identity, checkout optimization |
| Partner ecosystems | Agency, implementation, marketplace, and referral growth | Partner meetings and co-marketing | Agency services, SI support, channel partnerships |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly for businesses that operate and sell online, which maps directly to commercial buyers and operators. |
| Decision-maker availability | High | Speaker list indicates many senior leaders, directors, and heads of function. |
| Data collection potential | High | Strong public agenda, speaker, exhibitor, and theme visibility improves prospecting quality. |
| Apollo targeting potential | Very High | Clear fit across Retail, Consumer Goods, IT & Services, Logistics, and Marketing/Advertising industries. |
| Geographic targeting potential | High | London venue supports UK-wide and European targeting with strong metro concentration. |
| Best outreach approach | High | Pre-event outreach to registered visitors, speaker-adjacent accounts, and solution-fit departments; follow-up based on session themes. |
| Overall lead quality | Very High | Excellent event for commerce, Martech, operations, and digital buyer lead generation. |
| Best use case | B2B attendee list building and account-based outreach | Ideal for target account mapping, lead qualification, and high-intent commerce prospecting. |
| Limitations / risks | Medium | Current-year attendee list is not publicly confirmed in the supplied source text; buyer lists must be validated before claiming attendance. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Consumer Goods; Information Technology & Services; Marketing & Advertising; Logistics & Supply Chain; Wholesale; Internet; Computer Software; Business Supplies & Equipment; Consumer Services | Aligns with eCommerce buyers, agencies, and solution providers |
| Departments | Ecommerce, Marketing, IT, Operations, Supply Chain, Procurement, Product, Data/BI, Partnerships | Captures both buyers and influencers |
| Seniority | Manager, Director, VP, CXO, Owner | Targets decision-makers and budget owners |
| Job titles | eCommerce Director, Head of eCommerce, Digital Trading Manager, Marketing Director, CMO, CTO, IT Director, Supply Chain Director, Procurement Manager, Category Manager, CRM Lead, Head of Data, Partnerships Director, Founder, Managing Director | Most relevant roles for this event’s buying cycle |
| Geography | United Kingdom; Greater London; South East England; Ireland; Western Europe | Matches likely attendee origin and commercial reach |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Covers SMB through enterprise commerce organizations |
| Keywords | eCommerce, online retail, digital commerce, D2C, marketplace, omnichannel, conversion, customer experience, fulfillment, martech, personalization, CRO, analytics | Improves relevance for intent and role matching |
| Company type | Private companies, mid-market, enterprise, founder-led brands, agencies, technology vendors | Supports mixed buyer and ecosystem prospecting |
Suggested Apollo search logic: (industry contains Retail OR Consumer Goods OR Information Technology & Services OR Marketing & Advertising OR Logistics & Supply Chain) AND (title contains eCommerce OR “Digital Trading” OR “Head of eCommerce” OR “Marketing Director” OR “Supply Chain Director” OR “Procurement Manager”) AND geography = United Kingdom OR Greater London.
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| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| eCommerce Expo official website | Primary organizer source | Dates, venue, London location, 10,000+ claim, 200+ solution providers, 200+ hours, 10 theatres, event positioning, speaker organizations | Very High |
| Excel London official website | Venue source | Venue identity and London venue verification | High |
| Official event homepage text supplied by user | Primary event copy | Confirmed attendee themes, audience positioning, stages, and listed speaker organizations | Very High |
| Official speaker list on event website | Event agenda / speaker source | Verified speaker organizations used as buyer-side relevance evidence where appropriate | High |
| Official exhibitor list page on event website | Event directory source | Potential verification path for current-year exhibitors and solution providers | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to ECommerce Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.