drink technology Brasil (dtb) is a B2B trade fair focused on technologies for the beverage and liquid food industry in Latin America. The official positioning shows it as a strategic meeting point for solution providers, manufacturers, processors, brand owners, and decision-makers seeking innovation, operational efficiency, and business development in a fast-evolving regional market.
The event matters because it sits at the intersection of production modernization, automation, packaging, quality, and process optimization for beverage companies across Brazil and the wider region. Its relevance is strongest for procurement, engineering, operations, quality, innovation, and commercial teams evaluating equipment, ingredients, packaging, digital tools, and supply-chain solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Procurement and sourcing teams |
Beverage manufacturers, liquid food producers, co-packers |
Evaluate suppliers, negotiate contracts, shortlist vendors |
High-value target for equipment, ingredients, packaging, and services |
| Operations and plant leadership |
Factories, bottling plants, processing sites |
Influence production upgrades and downtime reduction |
Strong fit for automation, line efficiency, maintenance, and throughput solutions |
| Quality, food safety, and regulatory teams |
Beverage brands, contract manufacturers, processors |
Specify compliance, testing, and process controls |
Relevant for inspection, QA systems, lab equipment, and traceability tools |
| Engineering and technical managers |
Plants, integrators, OEM buyer teams |
Define technical requirements and equipment selection |
Critical for process equipment, line integration, and modernization projects |
| Packaging and procurement specialists |
Beverage, dairy, and liquid food companies |
Source containers, closures, labels, and packaging lines |
Very strong for packaging suppliers, labeling, and filling technology providers |
| Business development and partnerships teams |
Solution providers, distributors, brands |
Seek channel partners, new accounts, and regional expansion |
Useful for suppliers building distributor and channel networks |
| Importers, exporters, and distributors |
Ingredient importers, machinery distributors, wholesalers |
Select product lines and regional supply partners |
Strong for international manufacturers seeking local market access |
| Brand owners and innovation leaders |
Consumer beverage brands, new product companies |
Shape product innovation, packaging, and route-to-market strategy |
Relevant for innovation, formulation, packaging, and marketing technology suppliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Host city: São Paulo |
Very high local and metropolitan attendance |
High |
Brazil’s largest business hub and a core concentration point for beverage companies, distributors, and suppliers. |
| Host state: São Paulo |
Strong regional attendance from industrial zones across the state |
High |
Contains major manufacturing, logistics, and consumer goods corridors. |
| Nearby business hubs |
Campinas, Santos, Ribeirão Preto, São José dos Campos |
High |
These corridors support manufacturing, distribution, and export-oriented businesses. |
| National reach |
Buyers from across Brazil |
Very high |
Especially relevant for beverage, dairy, juice, water, brewing, and co-packing companies. |
| International / Latin America |
Regional visitors from Latin America and select global suppliers |
Medium to High |
Official positioning emphasizes Latin American relevance and international industry connections. |
| Trade corridor relevance |
Importers, exporters, and distributors serving South America |
High |
Strong fit for companies using São Paulo as a commercial hub for regional expansion. |
3. Audience Reach
4. Sample Buyer Companies and Websites
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| Ambev |
Beverage manufacturer |
Major beverage producer with strong need for packaging, automation, quality, and process technology. |
ambev.com.br |
Procurement Director, Plant Director, Engineering Manager, Packaging Manager |
Strong Market Fit, Attendance Not Confirmed |
| The Coca-Cola Company / regional bottlers |
Beverage brand and bottling ecosystem |
High relevance for bottling lines, ingredients, packaging, and process control. |
coca-colacompany.com |
Sourcing Manager, Operations Director, Packaging Engineer, QA Director |
Strong Market Fit, Attendance Not Confirmed |
| Heineken Brasil |
Brewer / beverage manufacturer |
Relevant for brewery automation, packaging, utilities, and sustainability solutions. |
heinekenbrasil.com.br |
Procurement Manager, Brewery Operations Director, Technical Manager |
Strong Market Fit, Attendance Not Confirmed |
| Grupo Petrópolis |
Beverage manufacturer |
Potential buyer for filling, packaging, logistics, and production technology. |
grupopetropolis.com.br |
Supply Chain Director, Procurement Head, Production Manager |
Strong Market Fit, Attendance Not Confirmed |
| Cervejaria Petrópolis |
Brewing and beverage production |
Needs industrial equipment, packaging systems, and plant optimization solutions. |
grupopetropolis.com.br |
Plant Manager, Maintenance Manager, Procurement Coordinator |
Strong Market Fit, Attendance Not Confirmed |
| Nestlé Brasil |
Food and beverage manufacturer |
Relevant for liquid food lines, quality systems, packaging, and automation. |
nestle.com.br |
Category Manager, Procurement Lead, Factory Director, Packaging Development |
Strong Market Fit, Attendance Not Confirmed |
| Danone Brasil |
Liquid food / dairy manufacturer |
Relevant for process technology, hygienic equipment, and packaging innovation. |
danone.com.br |
Procurement Manager, Engineering Director, Operations Manager |
Strong Market Fit, Attendance Not Confirmed |
| BRF |
Food producer / liquid and processed food ecosystem |
Potential relevance for packaging, automation, cold chain, and quality systems. |
brf-global.com |
Strategic Sourcing Manager, Supply Chain Director, Operations Manager |
Strong Market Fit, Attendance Not Confirmed |
| M. Dias Branco |
Food manufacturer |
Relevant where liquid food, packaging, and industrial efficiency solutions intersect. |
mdiasbranco.com.br |
Procurement Lead, Industrial Director, Engineering Manager |
Strong Market Fit, Attendance Not Confirmed |
| Grupo Heineken / Brasil Kirin legacy distribution ecosystem |
Beverage operations and distribution |
Strong fit for line efficiency, packaging, logistics, and sustainability. |
heinekenbrasil.com.br |
Distribution Director, Procurement Manager, Operations Director |
Strong Market Fit, Attendance Not Confirmed |
| AmbevTech / technology and operations teams |
Digital operations / enterprise technology |
Relevant for automation, data, production visibility, and process optimization. |
ambev.com.br |
IT Director, Digital Transformation Lead, Operations Technology Manager |
Strong Market Fit, Attendance Not Confirmed |
| DPA Brasil |
Dairy and liquid food manufacturer |
Relevant for hygienic processing, filling, cold-chain, and packaging solutions. |
dpasouthamerica.com |
Operations Manager, Procurement Lead, Quality Director |
Strong Market Fit, Attendance Not Confirmed |
| JBS |
Large food producer |
Potential buyer for industrial operations, logistics, and sustainability-oriented technologies. |
jbs.com.br |
Strategic Sourcing Director, Plant Operations Manager, Process Engineer |
Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 |
Chief Procurement Officer / VP Procurement |
Procurement |
Executive |
Sets sourcing strategy, supplier framework, and approval for major purchases. |
| 2 |
Director of Procurement / Strategic Sourcing Manager |
Procurement / Sourcing |
Director / Manager |
Owns vendor selection and sourcing for packaging, machinery, ingredients, and services. |
| 3 |
Supply Chain Director |
Supply Chain / Logistics |
Director |
Influences inbound materials, distribution, inventory, and delivery performance. |
| 4 |
Operations Director / Plant Manager |
Operations / Manufacturing |
Director / Senior Manager |
Evaluates productivity, uptime, line efficiency, and modernization needs. |
| 5 |
Engineering Director / Process Engineer |
Engineering |
Director / Senior IC |
Defines technical specifications for equipment and process improvements. |
| 6 |
Quality Director / QA Manager |
Quality / Food Safety |
Director / Manager |
Drives compliance, hygiene, traceability, and validation requirements. |
| 7 |
Packaging Development Manager |
Packaging / R&D |
Manager |
Evaluates packaging materials, formats, and line compatibility. |
| 8 |
Innovation Director / Product Manager |
Innovation / Product |
Director / Manager |
Explores new formats, ingredients, functionality, and go-to-market concepts. |
| 9 |
Business Development Director / Partnerships Director |
Commercial / Partnerships |
Director |
Pursues new accounts, distribution, and alliances across Latin America. |
| 10 |
IT Director / Digital Transformation Lead |
IT / Digital |
Director / Senior Manager |
Relevant for MES, data, automation integration, and industrial digitalization. |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 |
Food & Beverages |
Core industry focus of the event. |
Beverage producers, liquid food processors, and brand owners. |
| 2 |
Machinery |
Strong overlap with processing and production equipment buyers. |
OEMs, line builders, equipment importers, plant upgrades. |
| 3 |
Packaging & Containers |
Packaging is a major buying theme for beverage companies. |
Bottles, closures, labels, cartons, packaging systems. |
| 4 |
Mechanical or Industrial Engineering |
Relevant for production line design, integration, and throughput. |
Process engineering, line optimization, technical services. |
| 5 |
Logistics & Supply Chain |
Procurement, inventory, and distribution decisions are central. |
Cold chain, distribution, warehousing, sourcing networks. |
| 6 |
Import & Export |
The event has strong regional and cross-border sourcing relevance. |
International suppliers, agents, and regional distributors. |
| 7 |
Industrial Automation |
Automation and modernization are explicit market drivers in the official positioning. |
Control systems, sensors, MES, robotics, and line automation. |
| 8 |
Consumer Goods |
Many beverage buyers sit inside consumer packaged goods organizations. |
Brand owners, category teams, packaging and new product development. |
| 9 |
Wholesale |
Distributors and wholesalers are explicitly cited by the organizer. |
Channel partners, beverage distributors, regional wholesalers. |
| 10 |
Environmental Services |
Efficiency, sustainability, and resource optimization are growing priorities. |
Water, energy, waste, and sustainability solutions for plants. |
| 11 |
Information Technology & Services |
Digital visibility and industrial data platforms are increasingly important. |
MES, ERP integration, industrial analytics, traceability. |
6. Estimated Attendance
7. Key Focus Areas and Buyer Engagement
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Procurement |
Supplier qualification, cost control, and contract negotiation |
Meet buyers who can move RFQs and vendor onboarding |
Sourcing services, supplier platforms, contract support |
| Technology / automation |
Higher throughput, reduced downtime, process control |
Engage operations and engineering leaders looking for modernization |
Automation, robotics, sensors, control systems |
| Packaging |
Packaging efficiency, sustainability, shelf appeal |
Connect with packaging and brand teams |
Bottles, labels, closures, cartons, filling equipment |
| Quality and food safety |
Compliance, traceability, consistency |
Target QA and regulatory decision-makers |
Inspection, lab, testing, validation, tracking tools |
| Logistics |
Regional distribution, warehousing, and supply continuity |
Engage supply chain leaders and distributors |
Warehouse systems, transport solutions, cold chain |
| Sustainability / efficiency |
Lower water, energy, and waste intensity |
Appeals to operations and ESG-focused leadership |
Energy optimization, water treatment, waste reduction |
| Factor |
Assessment |
Explanation |
| Buyer relevance |
Very High |
The event is explicitly designed for beverage and liquid food decision-makers and solution seekers. |
| Decision-maker availability |
High |
Official positioning highlights manufacturers, processors, and managers in production, operations, and decision-making. |
| Data collection potential |
Medium |
Useful event for lead generation, but current public attendee data is limited. |
| Apollo targeting potential |
Very High |
Multiple relevant industries, job functions, and company types can be filtered cleanly in Apollo. |
| Geographic targeting potential |
High |
Strong São Paulo and Brazil reach, with Latin American buyers as an extended audience. |
| Best outreach approach |
Account-based outbound and exhibit-floor follow-up |
Target procurement, operations, engineering, and packaging stakeholders before and after the event. |
| Overall lead quality |
High |
Strong fit for suppliers selling to beverage and liquid food buyers in Latin America. |
| Best use case |
Lead generation, attendee profiling, exhibitor targeting, and buyer outreach |
Best suited for sellers of machinery, packaging, automation, ingredients, QA tools, and industrial services. |
| Limitations / risks |
Limited current public lists |
No verified attendee count or current-year participant directory was provided in the source text. |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries |
Food & Beverages, Machinery, Packaging & Containers, Logistics & Supply Chain, Industrial Automation, Import & Export, Wholesale, Information Technology & Services |
Capture primary buyers and adjacent decision-makers in the beverage value chain. |
| Departments |
Procurement, Operations, Engineering, Quality, Supply Chain, Packaging, Innovation, IT, Business Development |
Reach the teams most likely to buy, specify, or influence purchases. |
| Seniority |
Manager, Director, VP, C-level |
Focus on decision-makers and budget holders. |
| Job titles |
Procurement Director, Strategic Sourcing Manager, Plant Manager, Operations Director, Packaging Manager, QA Director, Engineering Manager, Supply Chain Director, Innovation Director, IT Director |
Create a highly relevant prospect set for outreach and meeting booking. |
| Geography |
Brazil, Latin America, São Paulo metro, Southeast Brazil, major industrial hubs |
Prioritize the strongest buyer corridors for onsite and regional outreach. |
| Employee size |
201–500, 501–1,000, 1,001–5,000, 5,001+ |
Capture both regional buyers and large enterprise accounts. |
| Keywords |
beverage, bottling, liquid food, packaging, filling, brewery, automation, plant, procurement, sourcing, quality, Latin America |
Improve match precision in Apollo search and list building. |
| Company type |
Private and public companies, manufacturers, distributors, importers, co-packers |
Broadest coverage for the dtb buying ecosystem. |