DOMOTEX South East Asia
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About this event
DOMOTEX South East Asia (DOMOTEX asia/CHINAFLOOR)
DOMOTEX South East Asia is an international B2B floorcovering trade show and one of the region’s key industry meeting points for flooring professionals across Asia and worldwide. Positioned as a premier platform to network, collaborate, and showcase cutting-edge products, materials, and technologies, the event connects flooring manufacturers, brand owners, distributors, and industry partners in a single high-impact business setting.
The exhibition program is designed to help attendees discover innovation, engage with industry leaders, and collaborate on commercial opportunities through structured networking activities—supported by a Buyer Club concept that emphasizes personalized business matching for aligned business goals. Alongside the main exhibition, the event features concurrent on-site activities and industry-focused sessions that expand the attendee experience beyond product discovery into market insight and channel development.
Dates and Venue
- May 26–28, 2027 — National Exhibition and Convention Center (Shanghai), Shanghai, China
- November 11–13, 2026 — Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand
Who We Serve (Industry Audience)
DOMOTEX South East Asia brings together flooring industry decision-makers and commercial stakeholders from Asia and across the globe, including professionals involved in sourcing, product development, distribution, retail supply chains, and channel strategy. The show’s positioning as a global hub for flooring innovation, manufacturing, and outsourcing makes it relevant for companies seeking to strengthen partnerships and meet high-intent industry buyers.
What Attendees Explore
The exhibition covers core flooring categories and related floor technology solutions. Product areas include:
- Hard wood
- Resilient wood
- Carpet
- Floor tech
Business Value and Exhibition Highlights
The event is built around a set of exhibition highlights intended to drive tangible business outcomes:
- DISCOVER: Access the latest innovations, cutting-edge products, and technologies from leading APAC manufacturers.
- ENGAGE: Hear insights from industry leaders and exchange ideas that can lead to new breakthroughs.
- COLLABORATE: Join the Buyer Club experience featuring VIP-style treatment and personalized business matching.
- GAIN A GLOBAL PERSPECTIVE: Meet suppliers, distributors, and partners from around the world in a regional business hub.
- EXPERIENCE: Immerse in the dynamic atmosphere of Shanghai, recognized as a global hub for innovation and growth.
Scale and Reach (Latest Available Event Metrics)
The show has established strong industry momentum, including large-scale exhibition infrastructure and substantial visitor reach. Based on the event’s published figures, it includes:
- 210,000 sqm exhibiting space
- 83,887 total visitors
- 18,302 international visitors
- 146 visiting countries
- 1500+ companies & brands
Concurrent On-site Events (Examples)
The exhibition schedule is complemented by on-site industry programming and topic-driven conferences. Examples shown for the Shanghai edition include:
-
Asia Flooring Talks — Unlock Insights into Asia's Carpet and Flooring Markets
Date and Time: May 28, 13:00–16:30 (Location: 7.1A10) -
Sense-It! Design and Sensory Economy Summit — by cadex
Date and Time: May 27 (Location: 5.2B60) -
Red Note Carpet Inspiration Island — E-commerce Carpet & Textile Trends
Date and Time: May 27–29 (Location: 5.1B05) -
2026 Flooring Industry High-Quality Development Seminar
Date and Time: May 27, 14:00–16:00 (Location: 8.1B55) -
China Flooring Industry Channel Innovation Conference
Date and Time: May 28, 13:30–17:00 (Location: 5.2B60) -
Hospital Construction & Industry Integration Forum
Date and Time: May 27, 10:00–16:30 (Location: 7.2F01)
Why DOMOTEX South East Asia Matters for B2B Floorcoverings
DOMOTEX South East Asia is positioned as a “global meeting point” for the flooring industry in Asia, combining a large multi-brand exhibition with engagement-focused programming. For companies that sell flooring materials, floor technology, and related solutions—or those seeking distribution partnerships and channel expansion—the event provides a concentrated environment to meet the right industry stakeholders across the supply chain.
For organizers, brand owners, and business teams targeting regional expansion, the event’s international participation, strong visitor reach, and Buyer Club matchmaking framework make it a high-value platform for building meaningful B2B connections.
Data sheet
DOMOTEX South East Asia – Event Attendee & Buyer Profile Analysis
Event Date: November 11–13, 2026
Location: Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand
Event Status: Upcoming
Research Date: July 1, 2026
Event Overview
| Event Name | DOMOTEX South East Asia |
| Event Date | November 11–13, 2026 (official website content); user-provided dates indicate November 11–14, 2026 |
| Event Status | Upcoming |
| Venue | Bangkok International Trade & Exhibition Centre (BITEC) |
| City | Bangkok |
| State / Region | Bangkok Metropolitan Region |
| Country | Thailand |
| Organizer | Organizer information listed on official DOMOTEX event website; specific legal organizer name not fully verified in the provided source text |
| Official Event Website | domotexasiachinafloor.com |
| Event Type | International B2B trade show / exhibition |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Home & Office; Industrial Engineering; Hospitality; Logistics & Transportation |
| Audience Reach | Regional with global participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the Bangkok edition; historical official site evidence shows 83,887 total visitors for a prior edition. |
| Attendance Data Reliability | Medium — historical official figures available, but current Bangkok-edition attendance is not yet confirmed publicly |
| Main Purpose of Event | To connect flooring professionals, manufacturers, distributors, designers, contractors, buyers, and suppliers for sourcing, networking, product discovery, and business development across the flooring value chain. |
About the Event
DOMOTEX South East Asia is a leading B2B flooring and floorcovering trade event for the ASEAN region, positioned as a sourcing and business platform for carpet, resilient flooring, hardwood, floor technology, and related materials. The official event messaging emphasizes international participation, innovation, and collaboration across the flooring supply chain.
The event matters because it brings together decision-makers involved in procurement, distribution, specification, installation, contracting, and product development. For exhibitors and suppliers, it is a high-value venue for reaching commercial buyers, project influencers, channel partners, and specifiers active in construction, hospitality, retail, and interior fit-out markets across Southeast Asia and beyond.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Developers, contractors, hotel groups, retailers, distributors, importers | Direct purchasing authority, vendor shortlisting, price negotiation | High-value target for flooring, underlay, adhesives, tools, and logistics suppliers |
| Project specifiers | Architectural firms, interior designers, fit-out consultants, quantity surveyors | Influence product selection, technical specification, brand approval | Key for premium flooring, design-led collections, and performance products |
| Distributors and wholesalers | Regional flooring distributors, building-material wholesalers, import networks | Channel expansion, stock purchase, brand representation | Strong fit for manufacturers seeking ASEAN coverage |
| Contractors and installers | Main contractors, flooring installers, subcontractors, fit-out firms | Material selection input, project execution, supplier preference | Relevant for technical products, installation systems, and consumables |
| Hospitality operators and procurement | Hotels, resorts, serviced apartments, venue operators | Refurbishment budgets, room-standardization, lifecycle cost decisions | High relevance for durable, acoustical, and design-oriented flooring |
| Retail and commercial property buyers | Shopping malls, commercial landlords, retail chains, office portfolios | Asset upgrades, tenant-fit standards, bulk replacement buying | Relevant for resilient flooring, carpet tile, maintenance products |
| Government and public-sector buyers | Public works, education, healthcare, transport, civic infrastructure agencies | Tendering, compliance, vendor qualification | Relevant for large-scale project and specification opportunities |
| Industry consultants and media | Trade media, analysts, consultants, association leaders | Market influence, education, lead amplification | Useful for visibility, thought leadership, and market intelligence |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Bangkok | Thailand-based buyers, specifiers, distributors, and contractors | High | Bangkok is a major commercial hub with dense construction, hospitality, and retail demand. |
| Host region: Central Thailand | Developers, project firms, property owners, and procurement teams | High | Nearby commercial projects and urban refurbishment activity support attendance. |
| Nearby business hubs | ASEAN regional distributors and sourcing offices | High | Singapore, Ho Chi Minh City, Kuala Lumpur, Jakarta, Manila, and regional procurement centers are likely feeders. |
| National reach | Buyers from major Thai provinces and industrial zones | Medium to High | Construction and tourism-related buying activity extends beyond Bangkok. |
| International reach | APAC importers, international brands, OEMs, and global suppliers | Medium to High | The official site states participation from 146 countries in prior official figures, indicating broad international draw. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official site describes the event as an international B2B flooring trade show with strong international participation. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Minor International Public Company Limited | Hospitality operator / developer | Large hotel and mixed-use portfolio can drive flooring replacement, fit-out, and refurbishment buying. | minor.com | Procurement Director, Facilities Director, Project Director | Strong Market Fit, Attendance Not Confirmed |
| Central Pattana Public Company Limited | Retail / commercial property owner | Shopping centers and commercial spaces regularly require flooring upgrades and maintenance procurement. | centralpattana.co.th | Head of Procurement, Asset Management Director, Projects Manager | Strong Market Fit, Attendance Not Confirmed |
| AP (Thailand) Public Company Limited | Residential developer | New-build and renovation programs create demand for flooring and finishing materials. | apthai.com | Procurement Manager, Product Development Manager, Project Director | Strong Market Fit, Attendance Not Confirmed |
| Sansiri Public Company Limited | Residential and mixed-use developer | High-volume residential projects require standardized flooring products and reliable suppliers. | sansiri.com | Procurement Director, Design Manager, Project Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| SC Asset Corporation Public Company Limited | Property developer | Residential, commercial, and industrial projects create opportunities for flooring sourcing. | scasset.com | Procurement Manager, Development Director, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Hotelbeds Group | Hospitality procurement / distribution | Hospitality channels often influence product selection across hotels and resort projects. | hotelbeds.com | Procurement Lead, Supplier Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| The Erawan Group Public Company Limited | Hotel operator | Hotel refurbishment and new property fit-out require floorcovering procurement. | erawan.co.th | Procurement Manager, Engineering Director, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Siam Cement Group (SCG) | Building materials / industrial group | Relevant as a material buyer, supplier, and channel partner across building and construction. | scg.com | Procurement Director, Category Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Thai Airways International Public Company Limited | Transportation operator | Facilities, lounges, airport-adjacent properties, and refurbishment demand flooring solutions. | thaiairways.com | Facilities Director, Procurement Manager, Asset Manager | Strong Market Fit, Attendance Not Confirmed |
| Bangkok Mass Transit System Public Company Limited | Infrastructure operator | Stations, retail areas, and operational facilities can require durable flooring and maintenance procurement. | bts.co.th | Facilities Manager, Procurement Lead, Operations Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns sourcing strategy and supplier selection for large buying organizations. |
| 2 | Procurement Manager / Strategic Sourcing Manager | Procurement / Sourcing | Manager / Senior Manager | Controls vendor evaluations, bid processes, and purchasing decisions. |
| 3 | Category Manager / Buying Manager | Merchandising / Procurement | Manager / Senior Manager | Directly relevant for flooring, materials, and product line buying. |
| 4 | Project Director / Project Manager | Projects / Development | Mid to Senior | Influences specification, schedules, and approved supplier lists. |
| 5 | Facilities Director / Facilities Manager | Facilities / Operations | Director / Manager | Owns maintenance, replacement cycles, and property standards. |
| 6 | Design Manager / Interior Design Lead | Design / Architecture | Manager / Senior Manager | Key specifier for aesthetics, material performance, and finish selection. |
| 7 | Operations Director | Operations | Director | Influences durability, lifecycle cost, and service-level requirements. |
| 8 | Contracting Officer / Public Procurement Lead | Government / Procurement | Manager to Director | Relevant for public-sector tenders, compliance, and specification buying. |
| 9 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Important for channel partnerships, distribution, and market expansion. |
| 10 | Supplier Diversity / ESG / Sustainability Manager | Procurement / Sustainability | Manager / Director | Supports sustainable sourcing, compliance, and responsible procurement. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Core end market for flooring, fit-out, and project materials. | Developers, contractors, and project procurement teams |
| 2 | Building Materials | Flooring is part of the broader building materials ecosystem. | Importers, distributors, wholesalers, specifiers |
| 3 | Furniture | Adjacent to interior fit-out and commercial spaces. | Interior package buyers and project specifiers |
| 4 | Hospitality | Hotels and resorts are major flooring replacement buyers. | Procurement, engineering, and refurbishment teams |
| 5 | Real Estate | Developers and asset owners buy finishes for new and existing assets. | Portfolio owners and development teams |
| 6 | Wholesale | Channel buyers and regional stockists are common at trade shows. | Distributors, importers, resellers |
| 7 | Logistics & Supply Chain | Cross-border sourcing and import flows are central to flooring distribution. | Importers, distributors, supply chain leaders |
| 8 | Retail | Retail spaces require durable, visually compelling flooring solutions. | Retail real estate and category buyers |
| 9 | Import & Export | Regional sourcing and trade are core to the event’s commercial model. | Trading companies and sourcing offices |
| 10 | Government Administration | Public-sector projects may source flooring and fit-out materials through tenders. | Public procurement and infrastructure buyers |
| 11 | Architecture & Planning | Specifiers shape product demand and approved material lists. | Architects, designers, spec writers |
| 12 | Facilities Services | Maintenance and lifecycle replacement decisions are important for flooring. | Facilities management buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer has not publicly confirmed Bangkok edition attendance figure in the provided source text | Use historical benchmark only for planning |
| Historical total visitors | 83,887 | Historical / prior-year evidence | Official website historical event statistic | Not a confirmed attendance figure for the current Bangkok edition |
| International visitors | 18,302 | Historical / prior-year evidence | Official website historical event statistic | Demonstrates international buyer relevance |
| Visiting countries | 146 | Historical / prior-year evidence | Official website historical event statistic | Supports global sourcing and channel-building use case |
| Companies & brands | 1,500+ | Historical / prior-year evidence | Official website historical event statistic | Shows strong exhibitor-market density |
| Exhibiting space | 210,000 sqm | Historical / prior-year evidence | Official website historical event statistic | Scale indicator; not a forecast for Bangkok edition |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Competitive sourcing, price stability, reliable supply | Vendor meetings, RFQ follow-up, sampling | Flooring materials, installation systems, accessories |
| Design & Specification | Aesthetic, acoustic, and performance selection | Product demos, technical data sheets, design consultations | Carpet, hardwood, resilient flooring, floor tech |
| Hospitality refurbishment | Durable, stylish, low-maintenance flooring | Case studies, lifecycle-cost positioning, sample kits | Hotel-grade carpets, LVT, acoustic underlays |
| Distribution and channel expansion | New brands, margin, territory rights, import support | Distributor matchmaking, commercial terms discussion | Finished flooring products, private-label programs |
| Sustainability | Low-VOC, recycled content, compliance | ESG messaging, certifications, environmental data | Sustainable flooring systems and green credentials |
| Project execution | Timely delivery, installation support, technical guidance | On-site consultations, training, installation QA | Tools, adhesives, subfloor prep, floor tech |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of flooring buyers, specifiers, contractors, distributors, and project stakeholders. |
| Decision-maker availability | High | Procurement, category, design, operations, and channel roles are typically present at this type of event. |
| Data collection potential | High | Trade-show environment supports badge scanning, lead capture, and targeted follow-up. |
| Apollo targeting potential | High | Clear industry and title mapping for construction, real estate, hospitality, wholesale, and import/export targets. |
| Geographic targeting potential | High | Bangkok location supports Thailand, ASEAN, and international sourcing targeting. |
| Best outreach approach | High-touch, account-based outreach | Use role-based messaging, sample-led emails, and appointment-setting before the show. |
| Overall lead quality | Very High | Strong fit for exhibitors selling flooring, installation systems, materials, and related services. |
| Best use case | B2B attendee list building, exhibitor prospecting, distributor recruitment, and buyer appointment setting | Highly suitable for lead generation and sales outreach in the flooring and construction ecosystem. |
| Limitations / risks | Medium | Current-year attendee lists were not publicly verified in the provided source text, so buyer names must be prospecting targets unless officially confirmed elsewhere. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Construction; Building Materials; Hospitality; Real Estate; Wholesale; Import & Export; Logistics & Supply Chain; Architecture & Planning; Facilities Services; Government Administration | Focus on the highest-converting buying ecosystems for flooring and project materials. |
| Departments | Procurement, Sourcing, Operations, Facilities, Projects, Design, Merchandising, Supply Chain, Business Development | Reach the teams most likely to evaluate, specify, or purchase flooring products. |
| Seniority | Manager, Senior Manager, Director, VP, C-Level | Prioritize decision-makers and budget owners. |
| Job titles | Procurement Manager, Category Manager, Strategic Sourcing Manager, Facilities Director, Project Director, Design Manager, Operations Director, Head of Procurement, Buying Manager, Supply Chain Director | Capture the most relevant decision and influence roles. |
| Geography | Thailand; Singapore; Malaysia; Indonesia; Vietnam; Philippines; Cambodia; Laos; Myanmar; Australia; Hong Kong; China; India | Match the event’s ASEAN and broader APAC buyer base. |
| Employee size | 50–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Covers distributors, mid-market project firms, and large enterprise buyers. |
| Keywords | flooring, floorcovering, carpet, carpet tile, LVT, resilient flooring, hardwood, underlay, adhesives, fit-out, interior finishing, building materials | Identify companies likely to buy or specify event-relevant products. |
| Company type | Private companies, public companies, developers, operators, distributors, importers, procurement offices, government entities | Focus on buyer-side and channel-side organizations. |
Suggested Apollo Search Logic: Use a combination such as (procurement OR sourcing OR category manager OR facilities OR project director OR design manager) AND (flooring OR floorcovering OR carpet OR resilient flooring OR LVT OR hardwood OR fit-out), then layer by Thailand and ASEAN geographies for regional outreach, or by Construction / Real Estate / Hospitality / Wholesale industries for account-based prospecting.
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| DOMOTEX Official Event Website | Primary source | Event branding, Bangkok/BITEC listing, official dates, historical attendance statistics, product categories, audience positioning | High |
| BITEC Venue Website | Venue reference | Venue identity and location context for Bangkok event hosting | High |
| DOMOTEX Online Exhibitor List / Visitor Area | Organizer event directory | Confirmed event ecosystem and exhibitor/visitor infrastructure where available | Medium |
| Official on-page event statistics in provided website content | Primary source excerpt | 83,887 total visitors, 18,302 international visitors, 146 countries, 1,500+ companies & brands, 210,000 sqm exhibiting space | Medium to High for historical context |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to DOMOTEX South East Asia — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds