CategoryIT & Technology
DigiTech ASEAN Thailand and AI Connect 2026
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About this event
DigiTech ASEAN Thailand 2026 & AI Connect 2026 (AI For Business)
DigiTech ASEAN Thailand 2026 is a Southeast Asia face-to-face “Digital Solutions for Business” exhibition and networking platform designed to connect regional buyers with global tech and digital markets. The event provides a concentrated meeting ground for businesses seeking practical digital transformation solutions, while showcasing the latest technology and business-focused digital trends through exhibitions and structured engagement programs.
This year’s event is co-located with AI Connect 2026 (AI For Business), making it a strong convergence of digital solutions and applied AI for enterprise use cases. The program is hosted by Thailand’s Ministry of Digital Economy & Society and the Ministry of Higher Education, Science, Research and Innovation, reinforcing its relevance to both industry adoption and innovation-driven growth.
Dates: 25 – 27 November 2026
Venue: Hall 7 – 8, IMPACT Exhibition & Convention Centre
City & Country: Bangkok, Thailand
The event brings together a large community of 400+ tech & digital exhibitors and 12,000+ trade attendees / buyers actively seeking digital and technology solutions. With a strong concentration of decision-oriented participants and solution providers, DigiTech ASEAN Thailand 2026 delivers an environment built for networking, business collaboration, and accelerated evaluation of vendors and platforms.
What visitors and buyers can expect
The show is structured to present the most relevant digital and technology categories in a business-ready format. DigiTech’s core profiles cover both foundational digital transformation and operational use cases, including:
- Business Software
- Cyber Security
- E-commerce & Digital Marketing
- Data & Cloud
- Smart Solutions & IoT
In addition, the co-located AI-focused track (AI Profile) highlights AI-driven business applications such as:
- Customer Service Automation
- Sales & Marketing Optimization
- Supply Chain & Logistic Management
- Human Resource Management
- Finance & Accounting
- Product Development & R&D
- IT & Cybersecurity
- Customer Insights & Analytics
- Energy Management
- Compliance & Legal Assistance
Engagement formats during the event
Beyond the exhibition floor, the event emphasizes structured content and interaction that supports both learning and relationship-building. The highlights include:
- Conferences focused on “Challenges, Trends & Market Opportunities”
- Technology Presentations featuring technology, industry, and business development ideas and trends
- Workshops including knowledge development, best practices, and masterclasses
- Certification Courses supporting digital skills upgrades and knowledge enhancement
- Business Matching Program with pre-arranged business matching meetings between buyers and exhibitors
- Webinars conducted monthly during the run-up to the event, as well as after the event
Why DigiTech ASEAN Thailand 2026 matters for buyers
DigiTech ASEAN Thailand 2026 is positioned as a ready-to-engage platform for organizations evaluating technology solutions and digital initiatives. The combination of a large exhibitor community, an AI-for-business co-location, and a program designed for direct buyer-exhibitor interaction makes it particularly relevant for businesses looking to compare solutions, discover emerging innovations, and align vendors with near-term priorities.
With its Bangkok location and the presence of national-level host organizations, the event also serves as a strategic hub for technology stakeholders and decision-makers across Thailand and the wider ASEAN digital ecosystem.
Data sheet
DigiTech ASEAN Thailand and AI Connect 2026 – Event Attendee & Buyer Profile Analysis
Event Date: 25–27 November 2026 | Location: Bangkok, Thailand | Event Status: Upcoming | Research Date: 1 July 2026
| Event Overview | |
|---|---|
| Event Name | DigiTech ASEAN Thailand and AI Connect 2026 |
| Event Date | 25–27 November 2026 |
| Event Status | Upcoming |
| Venue | IMPACT Exhibition & Convention Centre, Hall 7–8 |
| City | Bangkok |
| State / Region | Bangkok Metropolitan Region |
| Country | Thailand |
| Organizer | Official event organizer not explicitly named in the provided website text; event is hosted by Thailand’s Ministry of Digital Economy & Society and Ministry of Higher Education, Science, Research and Innovation |
| Official Event Website | digitechasean.com |
| Event Type | Trade exhibition, networking platform, conference, business matching program, and co-located AI business event |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Education & Training; Industrial Engineering; Logistics & Transportation; Security & Defense |
| Audience Reach | Regional with international ASEAN participation |
| Estimated Attendance / Expected Footfall | 12,000+ trade attendees/buyers; 400+ exhibitors |
| Attendance Data Reliability | Confirmed on official website for the 2026 edition |
| Main Purpose of Event | To connect technology suppliers, digital solution providers, and qualified business buyers through exhibits, conferences, workshops, certification courses, and pre-arranged business matching |
About the Event
DigiTech ASEAN Thailand and AI Connect 2026 is a Southeast Asian B2B exhibition and networking platform focused on digital solutions for business. The official messaging emphasizes technology and digital markets, with co-located AI-for-business programming, business matching, conferences, workshops, certification courses, and webinar activity before and after the event.
The event matters because it brings together solution providers and decision-makers looking for practical digital transformation tools across business software, cybersecurity, e-commerce, data and cloud, smart solutions, IoT, AI, automation, supply chain, HR, finance, compliance, and more. Its market position is strongest as a regional buyer-supplier meeting point for ASEAN technology sourcing, partnership development, and enterprise adoption conversations.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| IT leadership | Enterprises, multinationals, public sector bodies, digital-native firms | Technology roadmap, platform selection, budget approval | High-value buyers for software, cloud, cyber, infrastructure, and AI solutions |
| Digital transformation teams | Large corporates, state enterprises, growth companies | Process automation, systems modernization, change programs | Strong fit for AI, analytics, workflow, and enterprise software vendors |
| Procurement and sourcing teams | Corporate procurement offices, government procurement units | Vendor evaluation, RFPs, contract negotiation, sourcing | Critical for solution providers seeking structured buying cycles |
| Operations and process owners | Manufacturing, logistics, retail, services, hospitality | Operational buying influence, workflow optimization, implementation support | Relevant for automation, supply chain tech, and visibility tools |
| C-level business executives | SMEs, scale-ups, corporates | Strategic investment decisions and prioritization | Useful for high-ticket enterprise selling and partnerships |
| HR, finance, and compliance leaders | Organizations adopting digital operations tools | Software evaluation for functions and governance | Matches AI profile topics like HR, finance, and compliance automation |
| Channel partners and integrators | IT resellers, system integrators, MSPs, distributors | Solution packaging, resale, implementation, regional reach | Important for vendor channel development and local market entry |
| Innovation and product teams | Technology firms, startups, digital product groups | Product evaluation, partnerships, co-development | Strong for emerging tech and AI solution vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Bangkok host city | Local enterprises, ministries, universities, startups, service firms | High | Largest concentration of corporate and public-sector decision-makers in Thailand |
| Thailand national market | Nationwide buyers, integrators, distributors, SMEs, state-linked enterprises | High | Event is well suited to national lead generation and Thai channel building |
| ASEAN neighboring hubs | Singapore, Malaysia, Indonesia, Vietnam, Philippines, Cambodia, Laos, Myanmar | Medium to High | Regional appeal is supported by the official ASEAN positioning |
| Asia-Pacific / international | Global vendors, investors, cross-border solution providers | Medium | Likely international presence due to tech and digital market focus |
| Nearby business hubs | Bangkok metro, Eastern Economic Corridor, industrial zones | High | Strong fit for manufacturing, logistics, and industrial digitalization buyers |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | Official messaging positions the event as a Southeast Asian platform connected to global tech and digital markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ministry of Digital Economy and Society (Thailand) | Government buyer | Official host organization; strong fit for digital policy, platform, and public-sector technology procurement | mdes.go.th | Director, CIO, procurement officer, digital transformation lead | Confirmed Government / Procurement Organization |
| Ministry of Higher Education, Science, Research and Innovation | Government buyer | Official host organization; relevant to research, innovation, AI, and digital capability building | mhesi.go.th | Program director, procurement officer, innovation manager, IT director | Confirmed Government / Procurement Organization |
| PTT Public Company Limited | Enterprise buyer | Large Thai enterprise with digital, cloud, cybersecurity, analytics, and operational technology needs | pttplc.com | CIO, IT director, digital transformation head, procurement manager | Strong Market Fit, Attendance Not Confirmed |
| Siam Cement Group (SCG) | Industrial enterprise buyer | Manufacturing and supply-chain digitalization use cases align with AI, data, and industrial software | scg.com | Operations director, supply chain director, IT director, procurement lead | Strong Market Fit, Attendance Not Confirmed |
| Bangkok Bank Public Company Limited | Financial services buyer | Financial institutions actively evaluate cybersecurity, data, AI, workflow, and customer automation solutions | bangkokbank.com | CTO, CIO, head of digital, procurement manager, information security lead | Strong Market Fit, Attendance Not Confirmed |
| Central Retail Corporation Public Company Limited | Retail buyer | Retail digitalization, e-commerce, customer insights, and supply-chain systems are core event themes | centralretail.com | Merchandising director, e-commerce lead, CIO, procurement manager | Strong Market Fit, Attendance Not Confirmed |
| CP All Public Company Limited | Retail and consumer distribution buyer | Large-scale retail operations need CRM, supply chain, analytics, and automation tools | cpall.co.th | IT director, operations director, category manager, sourcing lead | Strong Market Fit, Attendance Not Confirmed |
| Thai Airways International Public Company Limited | Aviation buyer | Aviation operations, customer service, maintenance, and data systems require digital solutions | thaiairways.com | CIO, operations director, procurement lead, digital transformation manager | Strong Market Fit, Attendance Not Confirmed |
| Thailand Post Company Limited | Logistics and postal operator | Logistics, tracking, warehouse, and digital customer service systems align closely with the event profile | Thailandpost.co.th | IT director, supply chain lead, operations director, procurement manager | Strong Market Fit, Attendance Not Confirmed |
| Bangkok Expressway and Metro Public Company Limited | Infrastructure operator | Smart operations, security, passenger data, and enterprise IT solutions are relevant | bemplc.co.th | Operations director, IT manager, procurement lead, security manager | Strong Market Fit, Attendance Not Confirmed |
| AIS (Advanced Info Service Public Company Limited) | Telecommunications buyer | Telecom buyers consume enterprise software, AI, cloud, cybersecurity, and networking solutions | ais.th | CTO, IT director, product manager, procurement manager | Strong Market Fit, Attendance Not Confirmed |
| Bangkok Mass Transit System Public Company Limited | Transport operator | Transit operators often source customer systems, operations platforms, and security technology | bts.co.th | Operations director, IT director, procurement lead, program manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer (CIO) | IT | C-level | Owns enterprise technology strategy and major solution purchases |
| 2 | Chief Technology Officer (CTO) | Technology | C-level | Evaluates architecture, platforms, AI, cloud, and innovation stack |
| 3 | Director of Procurement | Procurement | Director | Responsible for vendor sourcing, tenders, and commercial evaluation |
| 4 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Identifies and qualifies solution providers for technology categories |
| 5 | Digital Transformation Director | Strategy / IT / Operations | Director | Leads modernization projects and implementation planning |
| 6 | IT Director / Head of IT | IT | Director / Head | Technical evaluator for software, infrastructure, security, and integration |
| 7 | Operations Director | Operations | Director | Interested in automation, productivity, and process visibility tools |
| 8 | Cybersecurity Manager / Information Security Lead | Security / IT | Manager / Lead | Evaluates secure systems, compliance, monitoring, and risk mitigation |
| 9 | Program Manager | Projects / PMO | Manager / Senior Manager | Coordinates implementation and cross-functional adoption |
| 10 | Category Manager / Buying Manager | Procurement / Merchandising | Manager | Key contact for software, devices, and digital solution purchasing |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core category for digital transformation, software, cloud, and managed services | Enterprise software and infrastructure buyers |
| 2 | Computer Software | Event themes include business software, AI, analytics, and automation | SaaS, enterprise platforms, and applications |
| 3 | Computer & Network Security | Cybersecurity is one of the listed profile areas | Security software, services, and risk solutions |
| 4 | Computer Networking | Relevant to smart solutions, IoT, infrastructure, and connectivity buyers | Network and systems infrastructure |
| 5 | Internet | Digital platforms, e-commerce, and online business tools | Digital platform and online service buyers |
| 6 | Logistics & Supply Chain | AI profile includes supply chain and logistics management | Supply chain visibility and optimization tools |
| 7 | Financial Services | Finance automation and compliance are listed use cases | Fintech, compliance, and finance systems buyers |
| 8 | Retail | E-commerce, customer insights, and digital marketing are core themes | Retail technology and omnichannel buyers |
| 9 | Manufacturing | Industrial digitalization and smart solutions are highly relevant | Factory automation and Industry 4.0 buyers |
| 10 | Government Administration | Hosted by Thai ministries; public-sector digital procurement is relevant | e-Government, citizen service, and smart-city buyers |
| 11 | Telecommunications | Connectivity, cloud, and digital services are adjacent buying areas | Network, cloud, and enterprise service buyers |
| 12 | Facilities Services | Smart building, security, and energy management fit event themes | Facilities technology and building systems buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 12,000+ | Confirmed | Official website event hero section | Trade attendees/buyers seeking digital and tech solutions |
| Exhibitor count | 400+ | Confirmed | Official website event hero section | Tech and digital exhibitors |
| Buyer count | 12,000+ trade attendees/buyers | Confirmed | Official website wording | Buyer-qualified audience is central to the event model |
| Speaker count | Not publicly confirmed | Unavailable | No count stated in provided website text | Conference programming is confirmed, but a number is not published in the provided text |
| Sponsor count | Not publicly confirmed | Unavailable | Sponsor tiers listed, but no number provided | Useful for account mapping, but not quantified in source text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Qualified vendor discovery and pricing | RFP follow-up and scheduled meetings | SaaS, systems integration, consulting |
| AI | Automation, copilots, decision support | Solution demos and use-case workshops | AI platforms, model deployment, MLOps |
| Cybersecurity | Threat protection and governance | Security reviews and risk-based outreach | Security software, managed SOC, IAM |
| Cloud & Data | Scalable infrastructure and analytics | Architecture discussions and migration planning | Cloud, data platforms, BI, storage |
| E-commerce & Digital Marketing | Customer acquisition and online revenue growth | Retail and brand-side lead capture | Martech, CRM, CDP, automation tools |
| Supply Chain & Logistics | Visibility and optimization | Operational process demonstrations | Track-and-trace, planning, WMS/TMS |
| HR / Finance / Compliance Automation | Efficiency, reporting, controls | Department-specific ROI messaging | Workflow automation, ERP modules, GRC |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly positioned around trade attendees/buyers seeking digital and tech solutions. |
| Decision-maker availability | High | Hosted buyer program, conferences, and business matching increase access to decision-makers. |
| Data collection potential | High | Event profile indicates strong lead capture potential from attendees, exhibitors, and business matching activity. |
| Apollo targeting potential | Very High | Clear technology, procurement, operations, and government buyer segments map well to Apollo filters. |
| Geographic targeting potential | High | Bangkok and ASEAN regional focus support precise country and metro targeting. |
| Best outreach approach | Account-based outreach + event-triggered sequencing | Target by industry, department, and role, then use event relevance and use-case messaging. |
| Overall lead quality | Very High | Strong buyer density, relevant topics, and clear business-matching infrastructure. |
| Best use case | Lead generation, attendee list building, enterprise prospecting, and channel development | Best suited for technology vendors, agencies, integrators, and B2B service providers. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly confirmed in the provided text; company-level attendance should not be assumed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Computer & Network Security; Logistics & Supply Chain; Financial Services; Retail; Manufacturing; Government Administration; Telecommunications; Facilities Services | Reach the most relevant buying organizations for digital transformation and AI solutions |
| Departments | IT; Procurement; Operations; Digital Transformation; Innovation; Security; Supply Chain; Finance; HR | Target functional owners and budget holders |
| Seniority | Manager; Director; VP; CXO | Focus on decision-makers and strong influencers |
| Job titles | CIO, CTO, IT Director, Digital Transformation Director, Procurement Director, Strategic Sourcing Manager, Operations Director, Security Manager, Supply Chain Director, Program Manager | Capture the highest-fit technology buyers |
| Geography | Thailand; Bangkok Metropolitan Region; Singapore; Malaysia; Indonesia; Vietnam; Philippines | Match the event’s ASEAN buyer base and regional sourcing radius |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Prioritize firms with actual buying budgets and implementation capacity |
| Keywords | AI, digital transformation, cloud, cybersecurity, automation, data analytics, enterprise software, procurement, supply chain, business matching | Improve relevance in contact and account searches |
| Company type | Enterprise; Government; State-owned enterprise; Retail chain; Manufacturer; Distributor; System integrator; MSP | Align with commercial buying behavior |
| Technologies | Cloud, ERP, CRM, cybersecurity, data platforms, workflow automation, e-commerce, analytics | Useful when selling complementary or replacement solutions |
Suggested Apollo Search Logic: (CIO OR CTO OR “IT Director” OR “Procurement Director” OR “Digital Transformation Director” OR “Operations Director” OR “Strategic Sourcing Manager”) AND (AI OR cloud OR cybersecurity OR automation OR “digital transformation” OR “enterprise software” OR “supply chain” OR procurement) AND geography: Thailand OR Singapore OR Malaysia OR Indonesia OR Vietnam.
Best Buyer Targets for Client
Client product / service details were not provided, so this section is limited to high-fit buyer companies for a broad digital-solutions and AI event target list.
| Rank | Buyer Company / Organization | Buyer Type | Why It Fits Client Product | Recommended Job Titles | Apollo Industry | Website | Priority Level |
|---|---|---|---|---|---|---|---|
| 1 | Ministry of Digital Economy and Society | Government buyer | Direct host with digital transformation and procurement relevance | CIO, procurement officer, director, digital policy lead | Government Administration | mdes.go.th | Very High |
| 2 | Ministry of Higher Education, Science, Research and Innovation | Government buyer | Innovation and AI/technology adoption alignment | Program manager, innovation lead, IT director | Government Administration | mhesi.go.th | Very High |
| 3 | PTT Public Company Limited | Enterprise buyer | Large-scale IT, analytics, and cybersecurity buying potential | CIO, IT director, procurement manager | Oil & Energy | pttplc.com | Very High |
| 4 | Siam Cement Group | Industrial enterprise buyer | Industrial digitalization and supply-chain optimization | Operations director, procurement head, IT director | Construction | scg.com | Very High |
| 5 | Bangkok Bank | Financial services buyer | Strong demand for cloud, cyber, workflow, and AI tools | CTO, CIO, information security lead | Financial Services | bangkokbank.com | Very High |
| 6 | Central Retail Corporation | Retail buyer | E-commerce, martech, analytics, and supply-chain use cases | CIO, e-commerce director, category manager | Retail | centralretail.com | High |
| 7 | CP All | Retail/distribution buyer | Store operations, logistics, and digital commerce systems | IT director, operations director, sourcing lead | Retail | cpall.co.th | High |
| 8 | Thai Airways International | Aviation buyer | Digital customer service, operations, and enterprise platforms | CIO, operations director, procurement manager | Airlines/Aviation | thaiairways.com | High |
| 9 | Thailand Post | Logistics operator | Tracking, warehouse, and digital service modernization | IT director, operations director, supply chain lead | Logistics & Supply Chain | Thailandpost.co.th | High |
| 10 | AIS | Telecommunications buyer | Network, cloud, enterprise, and digital service buyer | CTO, IT director, product manager | Telecommunications | ais.th | High |
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| DigiTech ASEAN Thailand official website | Official organizer / event site | Event name, dates, venue, city, country, audience size, exhibitor count, event positioning, co-located AI Connect event, hosted-by ministries, and event features | Very High |
| Provided official website text excerpt | Primary source extract | Confirmed 2026 dates, Hall 7–8 at IMPACT Exhibition & Convention Centre, Bangkok, Thailand, and 400+ exhibitors / 12,000+ trade attendees-buyers | Very High |
| Event website sections: Exhibit/Visitor Profile, Hosted Buyer Program, Conferences, Sponsors, Exhibitor List | Official navigation / program references | Confirmed presence of business matching, conference programming, exhibitor profile, and visitor-targeted content | High |
| IMPACT Exhibition & Convention Centre | Venue source | Venue identification and location cross-check | High |
| Thailand Ministry of Digital Economy and Society | Government agency | Host organization referenced by the event website | High |
| Thailand Ministry of Higher Education, Science, Research and Innovation | Government agency | Host organization referenced by the event website | High |
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